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\L 27, No. 1 



January 1, 1916 



Price 10 




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Post Office Box 226 

Madison Square Station 



NEW YORK 



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E MOVING PICTURE WORLD 



January 1, 191 



MUTUAL PROGRAM — 



V 



I 




EDUViN ThIuIHOUSER 



PRESktNTS 



IN 3 ACTSo- 

6ENI OF GRAPE GRAPHICALLY DRAM'*' 
ALL-THANH0U5TARCAST,|r^^" 

Harris CloRif 

THOS.A.CURRAN-Ki 
ETHELJEWrTT LORRifi.u. 
[0R6E mLO-nORRI5 F05IER-nraH[ FI\lRbAr((\> 



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o 



PTIMISTIC 

RIENTAL 

CCULTS 



Released in 1 Reel 
Monday, January 3 



H 



ILDA'S 

USKY 

ELPER 



Released [in 1 Reel 
Thursday, January 6 



Featuring RILEY CHAMBERLIN. 



With Louise Emerald Bates, Claude Cooper 
and Frances Keyes. 




. ary 1, 1916 



THE MOVING PICTURE WORLD 



leniy I B. 



Eidna IVIavo 



jn; presented in 

J 




MISLEADING 




l.fi\DY 



ckve-man 
>vooingi 
in i 
liiodernl 




/ 



' THE MOVING PICTURE WORLD 



January 1, 191 



lib Be Discontinued 





I'l 



The Name 

"Red Feather" Photo piaysi 

With This Trademark 



RlDFfATHER 



PHOTO PLAYS 

Will Be Substituted 

This will give the Exhibitors of the Universal Program an 
opportunity to advertise the best features on the market 
(RED FEATHER PHOTOPLAYS) and in a way that 
will prevent the public from confusing them with the 
regular Universal Program Features. The standard of 
the "Red Feather Photoplays" will be high. They will be 
far superior to the average widely advertised 4 or 5-reel 
feature. "Red Feather Photoplays" will be released at a 
price that will give the Exhibitor the greatest chance he 
has ever had to improve his show^, popularize his house and 
add greatly to his profits. Write or wire your Exchange 
for full particulars and releases immediately. 

Universal Film Manufacturing Co 

CARLE LAEMMLE, President 
"The Largest Film Manufacturing Concern in the Universe" 



1600 Broadway 



New York 



January 1, 1916 



THE MOVING PICTURE WOIUd 




9 



WHO'S 
BACK 



Universal Film Manufacturing Co. 

Cart Laemmie, President 

"The Largest Film Manufacturing Concern In the Universe" 



1600 Broadway, New York 



6 Tip MOVING PICTURE WORLD January 1, 1916 

Cheese Cake 

No. 114, Straight from the shoulder talk by the President of the Universal Film Mfg. Co. 

Reprinted from Moving Picture Weekly of Jan. 1. If you are not getting the M, P. Weekly regularly write the Editor, Universal Film Mfg. Co., 1600 

Broadway, New York. 

There was once a man who loved cheese cake. He ordered it 

whenever he went intf) a restaurant and he kept asking his wife to have it at home. 
Like a perfectly good wife she made it a point to have cheese cake in the house all the time. She 
finally got in the habit of serving it for every meal. The waiters in the restaurants used to speak 
of liim as "Old Man Cheese Cake" and they always put cheese cake at his place whether he ordered it or not. 

He was almost cheese caked to death. He g^ot such an overdose 

of it that he couldn't stand the sight or sound or smell of cheese cake. One whiff of 
cheese cake used to give him nauseritis of the parallelopipedon. When he died, they brought a 
piece of cheese cake into the room and he got up and left his death bed in a high dudgeon, what- 
ever that is. 

Try the same stunt with your own favorite dish some time 

and it will work the same way, whether your favorite is ice cream, pickled whale oil, 
stuffed waffles, pate de go6se livers, corn meal slush or plain potatoes boiled with their etons on. 
You can get an overdose of ANYTHING, no matter how good it may have seemed to you in the 
beginning. 

That's the situation with regard to features just about now. 

The exhibitors thought the public's favorite dish was features. 

So, instead of giving them one, two or three features a week, they gave them one 
every day and in some cases two a day. The dear old public liked it at first, but the revolt came 
just as I predicted it would. 

The public stomach finally reached such a condition that it 

turned a Japanese flip at the very thought of seeing features ALL the time. And 
when the public flips up in the air, be careful that it doesn't land on top of you when it comes down 
again. 

The natural antidote of too much feature is the UNIVERSAL 

PROGRAM, and the very fact that the exhibitors are flocking to the program fast 
and excitedly, simply proves all that I have said and predicted. 

I believe that the big houses will always use SOME features. 

How many a week I can't say, but possibly one, two or three. The UNIVERSAL 

will probably make that many itself. The Httle house, however, has simply got to have a pro- 
gram and it must have the best program it can lay its hands on. This naturally means the 
UNIVERSAL AND NOTHING ELSE. 

I'm already beginning to receive letters from exhibitors com- 
plaining that they can't get service from the Universal Exchanges, in certain towns 
because the opposition has "monopolized the Universal program." They've let their competitors 
beat them to it, so they call it a "monopoly." It's too bad. I'm sorry for exhibitors caught short 
of the market in this way, but heaven knows I warned them of what was coming. The rush for the Universal 
program is on in full I)last. Are you going' to grab it while the grabbing is good, or are you going to feed cheese 
cake to a public that is already cheese caked to death? 

UNIVERSAL FILM^'MANUFACTURING CO. 

CARL LAEMMLE, President 

"The Larpest Film Manufacturing Concern in the Universe" 

BROAD\A/AY IME\^/ YORK 



January 1, 1916 



Till-: MOVING PICTURE WORLD 







W 





pres<ints t 




and ^j 

RK^HAfiD cl TRAVERS 

(SAPTAlll JINl|s 

of Mlorse Marines" 




in 5 a( 



cts 



A lantastit com6«ly 
by Clydej Fjtch 

J^ Adajji ed frorh ^he gifeat 
slag^" success and 4fl*i 
' by .F.ed El Wright 




K ESSANAY'll GREAT FEATURE SUCCESSES 



Piter 0F THE CITY 



M^igGUERl" 



THl^AiSTER (;ASE* 



With PR¥^NT 1 
STONUjO^SE, 



With E 



li. -CAl-VJERT"and"^OTH ST^NEHOuliE 

"THIi RAVEN" 

With fEENRV B \V4LtHAt.L sjnd WAADA 
HOWARO 



"IN 
KINO' 



'HE PALACE OF 



(6 Att 
With RItHARD d TRAVE 
NEST M SUPAIN. .ILLIAN 
WORTHf-antf THOfvlAi COMMERr<»a|) 



(5 Ac 
E CLA-* T 



ActiV 



Washburn 



ASNE tEICH 

"THfeCJlIVlSON WINjG* 



3N wfiR- 



JOHN^dSSAR, RUTH 



f:% JfEtt 

l>REW,SVtoNEY 



H CALVERT 



THE 



CRAIG, En- 

AIN3. 



ANfPl^DOcF^^ 



THE 13LIN0NESS 
VIRTUE'' 



MAI^,^ 



^j^DC; TIIAVERS 



BUNCH 



th VTOL/^. ALLEN 

fTHE 3JLIM 



th RUTH 



TRAIll' 

(6 Acts) 



keith; 



Mh\6:j 



ilh EDNA 

fTHE )VHItE SIStER" 



STQN^HOUSE 



'GRAUSTARX 




KE¥$' 



SL; iiO'Nr 



6 Acts) 

d BRYANlt-WA^HBLRN 



6 Acts) 

ndRICHABTpC TBJAVERS 

prinIess'' 

4 Acts) 



IS Acts) 




THE MOVING PICTURE WORLD 



January 1, 1916 







ESSANAY 
PHOTOPLAYS 

ARE ALL 
DISTINCTIVE 







LOOK AT THEM 

AND 

YOU WILL BOOK THEM 





Book 
the latest 




y \j rt 



^ ESSANAY-CHAPLIN i^ 

"Charlie Chaplin's 4 
Burlesque on Carmen" 



IN 2 ACTS 

•••••• 



THE PLOTS 
ARE 
FASCINATING 
LOGICAL 






THEY 
POSSESS 
AN 

INDIVIDUAL 
CHARM 



■!;>■?:§:•! 



G. M. ANDERSON'S 

next great drama is 

"Her Lesson'' 



■. .■,7 

f 







IN 2 ACTS 

RELEASED 
J AN. 4 



TRY THEM 

AND 
YOU WILL BE 

CONVINCED 



REALISTIC 
IN ACTION 
ARTISTIC 
IN 
SETTINGS 









o:-s<-(Kj[ 



3-:S:"av' 




•MILE-A-MINUTE MONTY' 

Cartoon Laughs Jan. 5. 

By LEON A SEARLE 
the world famous cartoooitt 



"THE HOUSE OF REVELATION" 



3-act drama 



Jan. 8 



Preientiiu EUZABETH BURBRIDGE 
and JOHN LORENZ 








1333 Argyle SL, Chicago 



January 1, 1916 



THE MOVING PICTURE WORLD 



fej^i^ 







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M^nms 



mm, . 

Advertising 







■smf 






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Cosmopolttan 

ladies' Wori 

IVIcClures 

Hariters Bazar 

IHetropoHtaR 

Vo^ue 

Vanity fair 

Recall's 

Mother's 

Photoplay 

Hearsts 

Colliers 



Review' of M 
Reviews '« 
IViotton Pictpe 
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^tioaPlcte 



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10 



THE MOVING PICTURE WORLD 



January 1, 1916 




PARAMOUNT 



DANIEL FROliMAN 




ICKFORD 



IN 
A 

REMARKABLE 
CHARACTER- 
IZATION, 



99 



OUNDUNG 



In Five Parts. Released Jan. 3rd. 

PRODUCED BY THE 



H^^^ 



AdOLPH ZUKOR, President 

Daniel From man, Mana^.n^ Director 
Edwin -S* Porter. Treasurer and General Manager 



IIIIIIIIIMIIIIIIIIIIIIIIININIIIini Illlllllltl 



January 1, 1916 



THE MOVING PICTURE WORLD 



11 




THE SYMBOL 

OF 

SCREEN SUPREMACY 




THE SIGN OF THE HIGHEST AND 

MOST CONSISTENT PHOTOPIAY 

STANDARD IN THE \^ORLD. 





Executive Offices 

507 FIFTH AVENUE 
New York 



Canadian Distributors — 
Famous Players 
Film Service, Ltd., Calgary- 
Montreal — Toronto 



t 



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12 



THE MOVING PICTURE WORLD 

PARAMOUNT 



January 1, 1916 




cJc&sc L.LasKg 

p resents 

VALC^RA SUKATT 

in the 
spectacular photodrama 

"The inniGRANT" 





In this cxtTdordinciTg production r[\s3 
Suiatt \A\\ make bei debut a^ a L,asKg 
star on t.he Paidntount Pioorcxm . 






Released throuah PARArtOUNT PlCTURI^i!) CORPORATION 

dcftno-dian Di>3 tr ibu -Cor s, 
rd,mou5 Plagers Filni tService, (ltd) 
Toronto, TTontreal, Calgary. 

(JESSE L L/^SRY 

120 Vest 41'" Street. 

desse L LasKg President Sdmud Goldfish 



»-giiw-»«|i:^'^nimi~iiw»w .mj». - tiw»Myw. r «.^ f , w .w. TT J 



*tLi k.\ Li titik-FLiicii r\tii:)!rcivLrr«:iic:v<.iir,fc;ir<.iiCiuc;'r&^ 



iTWf*ffWTrTfflf< rainri 



January 1, 1916 



THE MOVING PICTURE WORLD 

PROGRAM 



13 



^1 vu>» m. AtR ^ ' ffltw m iM-aii at w. ;.ivMh rn^Jh ui. jum, m^il lvMv ;iw m> iih jiu iiu jik imu, is. uk m,uka>Jii> m. JihJJhm.^.a- ^^ m- Jt- ilhffl.'/lkaaim aaa^ 



Lasky Productions and 
the Public 



The name of LASKY in the world of motion pic- 
tures possesses the same suggestion of quality 
leadership that surrounds the noted names in 
literature and the arts. 

The exhibition of LASKY productions in a 
theatre indicates that the exhibitor has a firm 
grasp on and a thorough understanding of the 
wishes and desires of his patrons. 

The public knows that LASKY leads the world 
in perfect photoplay productions. 

Thirty-six conclusive "arguments" to prove the 
statement are released every year 

on the 



Paramount Program 

and in Canada through 

FAMOUS PLAYER'S FILM SERVICE, LTD. 




FEATURE PLAY Cq inc. 

New York City 

Treasurer CCCW h' DeHille Director General 

^^ B Jl^W T ^ lT , Tlt l r ^f IT ^ lT a n w> Tff ^ lT ■^ lT JH^ul.^lJAllAll^ l^v^j^lfall.n^^l^^T.vlT.^l^^ll.^l^lll^ l r■^^^,V^WA I ^if1^ ^^ 




iveY r lorosco 

PrQS'OTtj" 



onstancetoUwr 



THElNTERIIATIOIIAllYFAMOll^^^^^ SORESS 

THE 





IN 



urn 



:aNBi 



Of 



FROM THE WELL KNOWN PIW 

EDWAPD CHILDS CAPPENTEH^ 



PRODUCED BY 



Zh Oliver Morosco Pko^opfay®. 

Be sure io obtain the special music 

from uourl^BAMOlINI EXCHANGE 

It will Tielp ijour ^om^i^ii^^ hMisil 
w]ll attract more patrons 



tfc UWr Morosco xJiofopW € 

PUBLICITY OFFICE ^ ^ 



222 WEST 4-2- TTREET 

MEW YORK MY. CANADIAN DISTRIBUTORS 

' ■ FAMOUS PLAYER5 FILM SERVICE LTD. 

MONTREAL, TORONTO, CALGARY. 



nuDior 

201 nORJH OCCIOErtTAL bVd 
LOrAMQELEf.CALIF. 







January 1, 1916 



THE MOVING PICTURE WORLD 



15 



■s 



yparamoiutt 



from the beginning to the pres- 
ent, has been characterized by 
conservative business methods. 
Its progress has been consistent 
and iminterrupted. 
PARAMOUNT has larger plans 
mapped out — plans that mean 
benefit to the exhibitors and pub- 
lic as well as PARAMOUNT — 
that is PARAMOUNT'S policy. 
These plans will develop and be- 
come established as have other 
PARAMOUNT plans. 




16 



THE MOVING PICTURE WORLD 



January 1, 1916 



MUTUAL MASTERPICrURES 

DE LUXE EDITION 






MUTUAL FILM CORPORATION 

Announces 

/ offne mree-a-week 

MUTUAL MA5TERPICTURES 

DE LUXE EDITION 

WILLIAfi RUS5EU 

CHARLOTTE BURTON 

— //v --» 







Re.uea3Ed the, week 

or J"AN.I7^^- 

proaucec! bii /imencan 



ll..„i,^uliri^^„^«...aiMfer. '^ t<sk^,.xjl.t^. ^.^.■,^A,^to.t.jVr;.iv...'i,V;:i-.«-,t;-w:^A-v. 



January 1, 1916 



THE MOVING PICTURE WORLD 



17 



MUTUAL MASTERPICT 

1S^>^ DE LUXE B 




JRE§ 



MUTUAL FILM CORPORATION 

/Announces 

TorT^efeasG li^eeJ< of Tan. 17 tt 



in five ^ee/j 




WIUIAfl CUffORD 



AJSfP ' 



rtARGARET GIBSON 



MUTUAL MASTERPICTURE 

DE LUXE EOITION 

Book fhrou^h ujour necire^'t 
Mt^tocil Exchange 

producea bu Morj-leu 





.11 iir II II r In 



18 



THE MOVING PICTURE WORLD 



January 1, 1916 



^Vimi ' " '"■Wuf%.["^-^, ' -:r'ihk. — TTH^ 



"i — TOsssrs 



MUTUAL MASTERPICTURE5 

DE LUXE EDIXION ^^K^ 






^/- MUTUAL FILM CORPORATION 

.Announces 




Pi MUTUAL MASTERPICTURE 

OE I.V/XE EDITION 

THREEA-WEEK 
fiiiiiiiiiiiiiiiiiiiitiiiiiiiiii 

A Powerful 
Sociological 
Drai^a im 
Five Peels 

■■iiiiiiiiiiiiiiiaiiiiiiiiiiik 



^Ook^throucjfh aniy 
/Mutual Exchanaej 



Mu-tuai Producfion 



January 1, 1916 



THE MOVING PICTURE WORLD 



19 




MUTUAL PROGRAM 



MUTUAL FILM CORPORATION 

Jinnounces 




feaduro f*ro<fuch'o/? 

//? Three f^eh 

Por/raif/n^ ^/iq 

i/lHracfiiye S/an' 





ULETT 



One of the tmre.e THREE REEL 

FEATURES RELEASED Ors THE 

Mutual Program the week 
OF JA/N.IlIf 



}\ ihanhouser Producl 






.^■ifT.-iMiis:-f;C-lj . ^ .. .^t^. .y- ^ ^ ^ , .,l.t.f..^.> .^<<i!t>-.., ■>■... , ^yg'cf. -yrv^^^.-. v<.\,M.. . 



i^.^ ^^ V . % ^ r-J/r 



^Vir-J.. ^, 



>J..«^..-... . ^. ■ ^X-, 



20 



THE MOVING PICTURE WORLD 



January 1, 1916 



MUTUAL SPECIAL FEATURE 




MUTUAL PILM CORPORaTlOn flM!Mm 

a SENsarionaL scoop i 




TKE S/IME W»R PICTURES TH/IT M/IVE 
PLAYED TO PACKED HOUSES DURING THE 
L/1ST FEW WEEKS IN NEWYORK, CHICAGO 
BOSTON. SAN FRANCISCO AND LOSANGELE). 
RELEASED J^N. IV TO EXHIBITORS 
EVERYWHERE. PRESENTED BY OFFICIAL 
AUTHORITY OF THE FRENCH GOVERNMENT 



FIVE REELS! 

RELEASED J/IN.r 

WIRE YOUR 
NEAREST MUTUAL 
EXCHANGE NOW 
FOR PRICES AND 
DATES • ■ • 



ill 



iiiiiimiiiiiimiiini 



January 1, 1916 THE MOVING PICTURE WORLD 

MUTUAL PROGRAM 



21 



Slapsticks With A Reason 

iOGI/Ef 



M 



g>- 



bmoci 



^OJ 



Laugh? Why, man, they'll 
roar when you show your 
patrons this side-splitting 
comedy. It's the latest 
"Vogue" featuring that 
new, eccentric comedian — 

Sammy??? 

Released the Week of Jan. 3rd 

Another "Vogue" Comedy 

Sammy's Scandalous Scheme 

Released the Week of Dec. 27th 

"Vogue" comedies are distributed throughout 
the United States and Canada exclusively by 
Mutual Film Corporation. 

Vogue Films, Inc. 

Executives: [Joseph H. Finn, Samuel S. Hutchinson. 

Publicity Offices— 222 S. Slate St. 

Chicago, Illinois. 



f '^ ^ 



V 



22 



TIIK MOVING PICTURE WORLD 

MUTUAL PROGRAM 



January 1, 1916 



UeGunHe 



A "Flying A" drama of the wheat fields. Forceful 
and picturesque. Two parts, featuring 

HAROLD LOCKWOOD 

May Allison William Stowell 

Directed by Thomas Ricketts 

RELEASE DATE, JANUARY 16th 



Viviana 



A two-part "Flying A" drama especially written 

with 

VIVIAN RICH 

Supported by GEORGE PERIOLAT and a special cast. 
Directed by Reaves Eason 

Release Date, Janvkary lOth 




The Secret Wire 

Two-part "Flying A" drama, with 

HAROLD LOCKWOOD 

May Allison William Stowell 

Directed by Thonnas Ricketts 

Release Date, January 14-th 

Spider Barlow Meets Competition 

Single reel "Flying A" comedy drama. 
Winifred Greenwood Edward Coxen 

George Field 
Directed by Charles Bartlett 

Release Date, January 14th 

The First Quarrel 

A "Beauty" comedy, with 

^* Carol Halloway and John Sheehan 

Directed by James Douglass 

Released January 1 1th 

Getting in Wrong 

A "Beauty" comedy, with 

Neva Gerber 

Lucille Ward 

William Carroll 

Directed by Jack Dillon 

Released January 15th 

All "Flying A*' and '^Beauty' ' fitms 
are distributed throughout the 
United Stales and Canada exclu- 
sively by Mutual Film Corporation 

American Film 
Company, Inc. 

Samuel S. Hutchinson. President 

Chicago, 111. ^^^^i/TV 



llllllllllll 



January 1, 1916 



TMF. MOVING PICTURE WORLD 



MUTUAL PROGRAM 




>m 






4 




She couldn't swim. She need- 
ed the five dollars, though, that are 

paid to moving picture "extra" girls, and so she 
jumped. She screamed as she leaped from the burning 
vessel. Then the deep, dark ocean waters closed over her 
flaxen curls. It's a "Mustang" three-reel subject from 
Charles E. Van Loan's famous "Buck Parvin and the 
Movies" series that millions read in The Saturday Evening Post. 
Book published by George H. Doran Company — a comedy that 
nearly ends in traged> , with 

"Art" Acord 

Larry Peyton Dixie Stratton 

Queenie Rosson Ashton Dearholt 

Directed by William Bertram 

Released Jan. 1 5th! 

Two-Reel "Mustang" Drama 

The Hills of Glory 

Helene Rosson E. Forrest Taylor 

Directed by William Bertram 

Released Jan. nth 



All "Mustang" dramas are 
distributed throughout the 
United States and Canada 
exclusively by Mutual Film 
Corporation. 

American Film 
Company, Inc. 



24 



THE MOVING PICTURE WORLD 



January 1, 1916 



MUTUAL SPE 




ND now "The Girl 

and the Game" has 

proved itself the greatest success of 
the age. Thousands of theatres now have 
shown the first chapters of this railroad 
film novel. Tremendous crowds, crowds, 
crowds, have surged into theatres every- 
where to view Helen Holmes in this new 
production of breath-taking thrills. 

Everybody Everywhere 

Talks About This 

Railroad Novel 

Helen Holmes' absolute fearlessness 

— her daring exploits — her expressive 
beauty— her beautiful gowns — are the talkof a mil- 
lion people, who are seeing the great picture and 
reading the wonderful story in the newspapers. 




January 1, 1916 

CIAL FEATURE 



THE MOVING PICTURE WORLD 



25 




The story ot "The Girl and 

The Game" by Frank Hamilton 

Spearman, is appearing week by week, as 

the film is released, in more than 1,000 leading 
newspapers, including 



New York World 
Pittsburgh Press 
Mlania Constitution 
Omaha Bee 
Buffalo Courier 
Indianapolis Star 
Chicago Evening Post 
Detroit Journal 
Baltimore nnterican 
Boston Globe 
Cincinnati Tintes-Star 

And One 



San Francisco Chronicle 
St. Louis Globe'Oemocrai 
Cleveland Leader 
Philadelphia North American 
Memphis Commercial Appeal 
Milwaukee Sentinel 
New Orleans Times-Picayunne 
Los Angeles Tribune 
Dallas Journal 
Seattle Post-lntelliQencer 
Thousand Others 




No other film production ever 

has received one-half the newspaper co- 
operation that has been accorded "The Girl and the Game." 
The leading papers all over the .United States are publish- 
ing this thrilling story. 

15 Weeks of Stupendous Thrills I 
15 Weeks of Big Profits! 

"The Girl and the Game" consists of fifteen two-act chap- 
ters. One chapter to be released each week. Each separate chapter is a succession of 
grejat big THRILLS! Thrills that are logical! Thrills with a punch! One-half a million dollars has 
been expended to make these thrills the greatest ever — to make them pull the crowds to your theatre. 
Book "The Girl and the Game" RIGHT NOW — before it is too late. 

For complete booking information apply to **The Girl and the Game*' department of any Mutual Exchange 
in America, or to "The Girl and the Game" department of Mutual home office. New York City, 

SIGNAL FILM CORPORATION 

SAMUEL S. HUTCHINSON, President 

Publicity Office: 222 South State Street CHICAGO, ILLINOIS 




26 



niE MOVING PICTURE WORLD 



January 1, 1916 



R, Mutual Special Feature L 



SPECIAL OFFER 



HoEjchihiiorsWho'HaOQMBook 




A Picturixed Romantic Novel 
By Roy L. McCardell 

Now comes an offer so liberal that 

it is almost beyond belief — an offer only to 
those exhibitors who have not booked "The 
Diamond From The Sky." No special 
offer ever made to exhibitors equals or 
even approaches this one. 

You must take advantage of 

this! And quick action is the thing! 
Tear out this coupon, fill it out and 

shoot it in to the Mutual home oflBce. Full 
particulars will be sent to you at once. 
This oflFer lasts only a limited time. You 
must act now! Don't delay. It's a money- 
in-your-pocket proposition. Act! 



Here's the Coupon! Send It In! 



Mutual Film Corporation 

71 West 23rd St., New York City 

Gentlemen: — Please send at once full details of you i special offer to 
exhibitors who have not booked "The Diamond From The Sky." 

Name > 

City 

State 

Name of Theatre 

Seating Capacity 

Service New Used 

It is understood that this request incurs no obligation whatever on my part. 



Now! 

You exhibitors know 
the tremendous suc- 
cess of "The Diamond 
From The Sky." This 
special offer will amaze 
you. Send in the 
coupon NOW! 

North American 
Film Corporation 

JOHN R. FREULER, President 

71 W. 23rd St., New York City 

Distributed throughout thm United 
States and Canada exduaivety 
by Mutual Film Corporation^ 



13 



January 1, 1916 



THE MOVING PICTURE WORLD 



27 




MUTUAL WEEKLY 






^e PALACE 

c/ymericas Greatest 
Vaudeville oJheater 

SHOWS THE 




mmmmmmmmmmMmmmmmmwA 

Because it is the BEST 
btp Actual Gbmpariso 
iDith all otfiers <^^^ 

oui^aru 

Qive your Patrons 

tfie same HeeiJiews 

of tke world FIRST 

ust as shown at tn e 




k 



Palace ufieater 

fJ^w9^orL 



Compare all motographic weekly programs and 
see how the Mutual Weekly leads. Haytian Revo- 
lutionary scenes were shown by the Mutual 
October 28th, the same historic incidents now 
offered two months later by another news reel. 




The Palace Theatre is the Pride 
of the United Booking Office. 
Ever> number on the bill 
must be the Best. That's why 
it shows the Mutual Weekly. 



For particulars visit or write any Mutual Branch. 
Manufactured for the MUTUAL PROGRAM BY GAUMONT. 



a;a{^ 'i jp!!!^g K!^;wMm^^j#«<^v^^^ 



28 THE MOVING PICTURE WORLD January 1, 1916 



MUTUAL MASTERPICTURES 

DE LUXE EDITION 



Early forthcoming five reel productions to be released 
by David Horsley as Mutual Masterpictures, de luxe 
edition, are "The Bait" and "Vengeance Is Mine f 

The former features William Clifford and Betty Hart, 
supported by a cast of well known players, together with 
the Bostock animals, and is scheduled for release Janu- 
ary 22. 

"Vengeance Is Mine !" presents Crane Wilbur in a 
role that gives his abilities wide scope. An especially 
selected cast has been engaged for his support. "Ven- 
geance Is Mine!" will be released January 31 instead of 
January 26, as previously announced. 

In the making of these features there is brought into 
play the unparalleled equipment of the complete David 
Horsley studios ; absorbing stories written by trained and 
high salaried scenario writers; the wide knowledge of 
technical experts ; the stage craft efficiency of competent 
directors; the ability of many popular players and the 
thrilling performances of the matchless Bostock ani- 
mals. The effect of such a combination is the production 
of Masterpictures, de luxe edition, not only in name but 
in fact. 

In addition to the release of such features Mr. Horsley 
will release every Friday, as heretofore, one of the 
humorous single reel Cub Comedies featuring the fun- 
niest man in America, George Ovey. 

Bookings on allthese David Horsley productions to be 
had at Mutual Exchanges. 



DAVID HORSLEY PRODUCTIONS 



inary 1, 1916 



«» 



THE MOVING PICTURE WORLD 



29 




Far Sharper than a 
Serpent's Sting — , ^ 

She sacrificed herself — this woman. She gave up all! V^ 

Made of herself a martyr for the love of a man! 

And then, he, too, spurned her. But far sharper than a 
serpent's sting is the ingratitude of man, — the failure to 
look behind the material things and see dazzling white, 
the glorious purity of a saintly wife and mother. 

Never has Ivan Abramson so clearly portrayed human 
emotions. Never has this Balzac of motion picturedom 
so mercilessly bared the soul of man and ^voman. 

"Forbidden Fruit" is Without a doubt the foremost 
picture of the year. Put aside its tremendous pictorial 
effects ; put aside its splendid cast and you come down to 
the story which grips you even in its bare scenario form. 




TheXleW 

IVAN 



foibiMmJiuii 



99 



Once again Paula Shay 
makes her bow to the 
field and here she meets 
the opportunity which 
any actress would 
crave. Paula Shay is of 
the stuff that malies 
for headliners. She is 
of the first rank of 
film artists. 




"She plucked — she ate, he too 
should share the shame" 






Ivan Exchanges for Exhibitors* 

Reference 



New England— E. W. Lynch Enterprises. Worces- 
ter, Mass. 

New York and Northern New Jersey— Merit Bllm 
Corp., 110 W. 40th St., N- Y. 

West Pennsylvania. West Virginia— Liberty Film 
Renting Co., Pittsburgh. Pa. 

Ohio — Standard Film Service Co., Cleveland and 
Cincinnati. 

Michigan — Standard Film Senice Co., Detroit. 



Illinois, Indiana. Southern Wisconsin, Kentacky 

— General Feature Film Co., Chicago, 111. 
Minnesota, North and South Dakota, Northern 

Wisconsin — Zenith Feature Film Co., Duluth, 

Minn. 
Pacific Coast — All Star Feattires Distributors, San 

Francisco and Los Angeles. 
Texas, Oklahoma and Louisiana — Hubb Clt; Film 

Exchange, Waco, Tex. 




Co-starring with Miss 
Shay is the celebrated 
Everett Butterfield, 
whose screen and le- 
gitimate stage success- 
es place him high in 
rank. Supporting these 
stars are Minna Phil- 
lips, the "darling*^ of 
the stock companies, 
and James Cooley, ver- 
satile portrayer of so- 
cial roles. 



30 



THE MOVING PICTURE WORLD 



January 1, 1916 




Thif Woman hstp 



One ready to do good; 

Impossible ? 




Pathe's big serial produced by 
Balboa, from scenarios 
by Will M. Ritchey^ 

Complete in 14 episodes of 2 parts each 



L 



7^e Pathb 

EXECUTIVE 
25 WEST 45 tb ST 



January 1. 1916 



THE MOVING PICTURE WORLD 



31 



two riaht handrl 

the other to do evil. 
Not at all— see 



n 







-Vi,' 





Featuring ^ RUTH ROLAND 
and PRANK MAYO 

Stories by Albert Payson Terhune 

Widespread publicity 

Exchange inc 



OFFICES 
NEW YORK 




32 



THE MOVING PICTURE WORLD 



January 1, 1916 



DC 



Pathe and Henry W. 



O' Av U uJu , 

A rip-roaring comedy drama with 
GEORGE F. MARION ^ 

VIVIAN BLACKBURN ■ 

and GERALDINE O'BRIEN 





George F Marion 



A perpetual 
mileage of 
laughs withoul 
any stopovers 



EXECUTIVE 
25 WEST 45th ST. 



OI= 



January 1, 1916 



THE MOVING PICTURE WORLD 



33 



'^ 



30 



Savage present 



ME! 



This 5 part Gold Rooster offering 
is from the phenomenally successful 
play by Rupert Hughes, which played 
to record crowds 




It features 

nearly the entire 

original cast 

RELEASED DEC 31st 





im. 



•1 



Exchange 



Vivian Blackburn 



inc, 



OFFICES 
NEW YORK 



34 



THE MOVING PICTURE WORLD 



January 1, 1916 



"SOMEWHERE 
IN FRANCE'' 

Five Reels 
Obtained by Donald C. Thompson, War Photographer 

GOING WITH A BANG! 

For Bookings Get in Touch Quickly With 

PROGRESSIVE MOTION PICTURE COMPANY, 645 Pacific 
Building, San Francisco 

PROGRESSIVE MOTION PICTURE COMPANY, Central Build- 
ing, Seattle 

FAMOUS PLAYERS FILM SERVICE, Inc., 12th and Penn 
Streets, Pittsburgh 

FAMOUS PLAYERS FILM SERVICE, Inc., Consumers Bldg., 
Chicago 

FAMOUS PLAYERS FILM SERVICE, Inc., 532 Walnut Street, 
Cincinnati 

FAMOUS PLAYERS FILM COMPANY OF NEW ENGLAND, 
31 Beach Street, Boston 

FAMOUS PLAYERS FILM COMPANY OF NEW ENGLAND, 
19 Congress Avenue, New Haven 

WM. L. SHERRY FEATURE FILM COMPANY, Inc., 130 West . 
46th Street, New York City 

Exchanges and Exhibitors in | other Territories 
Communicate Direct With 

Arthur S. Kane 

NEW YORK CITY 



901 Candler Building 
220 West 42d Street 



COMING HCXIU) 



iff Ci 1^ ^ fiP ^ iS^ ^ 1^ ^ 



^\€TF^O 

TcTuR^es 



^ fa iS9i^ i9 191 £P ^ 1^ % 



Again Speaking fo Consistency: 

From an Exhibitor, Bruce Godshaw, in the Exhibitor's 

Herald, issue of November 27, 1915— 

"But how to induce the patrons to continue to come from a distance, with 
the climatical conditions and car fares as their points of consideration, is my 
continual problem. My wares must be consecutively attractive ; there must be 
no chasms of apparent mediocrity between one night and the other unless there 
is a difference in the admission price. But if a uniform scale of prices prevails, 
a uniform program is necessary. 

"To illustrate: If a Mary Pickford or a Francis X. Bushman production 
can be seen for a dime, is it reasonable to figure that as many people will come 
out to see a Bruce McRae, a Gail Kane or a Frederick Perry, etc.? Not ordinarily ! 
But it is possible, I believe, if a "feature program" maintains a standard — throws 
out the inferior oflfering and creates a "confidence" in the output. For instance, 
I will cite the Metro program. While possessing many prominent stars, they have 
others of lesser importance, but the business holds up to within a few dollars of 
each other for me, whether it is a William Faversham, an Olga Petrova, an 
Emily Wehlen or a Mary Miles Minter. I am not on the "outs" with any film 
exchanges. My relations are equally friendly with all and I do not try to favor 
any in these articles, but I find much pleasure in being truthful when occasion 
demands, and in the instance of Metro I admit increasing business from week 
to week — because they have not had a poor release. They are clean, clever, novel 
and — best of all — the public is sharing my opinion. Metro night with me is 
secured. I am not compelled to spend time nor money in forcing an attendance 
for Metro night." 

The experience of Exhibitor Godshaw is the experience of other 
Metro Exhibitors. QUALITY. PLUS CONSISTENCY WINS 



l^fill&iSilBi^iaiai^iBiBliBBififlBiiiiaifll^iSl^fillSiiBl^fii Ql fil 



it\. ■ ".^ '■#-;•■■ 







METRO PICIUKES 
CORPORATION 

preserxks 

The iurmoe 
VaiuVahi 

wC{OIlCElEGl}B£ 

Q^A METRO ^w^or\<lerplay 
prodvicedin-^Acis hy 

(XJWJMMAMCXUltBS ^ 
CORPOHMflON ^ 

and directed l>y Eddair Jozies 



^ 




W-**- 




^ Released on tKe 
li MEtRO Program |f 
^4 Januaxy lOth 



t. m m 




► -ij«R 



> 



^ 



i* 



/i 



'//■? 



S^ 



(I 



/ ^ 




COMING MEXIU> 




iff 1^ i9 ^ I? ^ £9 ^ ti!i ^' 



fTcTuF^es 



C fa 13 ^ I0II9I jSP fB fil a 



Jan. 17 A Rose of \\\9 Allev '"'"' '''"'""'''"" '"" 
A AObc 01 me Alley ^^^^ jyjjj^^ jyjj^^^^^ 

inc UpMdn Marguerite Snow & George Le G 



Jan. 31 
Feb. 7 



uere 



Sir 1 ¥¥• Q I Quality Pictures Corporation 

lYlan and niS OOUi Francis X. Bushman & 

Beverly Bayne 

Her Debt of Honor coiu..aj>i^s^o^atio. 



Feb. 14 Dimples 
Feb. 21 Red Mouse 



Columbia Pictures Corporation 

Mary Miles Minter 

Quality Pictures Corporation 

Francis X. Bushman & 
Beverly Bayne 

Popular Plays and Players 



Feb. 28 The Lure of Heart's Desire Edmu'd Bre^*: 

Metro Pictures Corporation 




i8[l9lfii9ilBlffiaiBiafi9iaiBaiffPBiBiafiiia^lBfiP1S»fi|iSifiiBiiBI 



January 1, 1916 



THE MOVING PICTURE WORLD 



35 



First Official Frencli Government 
Motion Pictures 



FIGHTING 
IN FRANCE 



READ THIS OFFICIAL LETTER 
(Translation) 
Minister of Foreign Affairs, 

Office of the Minister. 
Dear Mr. Powell: I herewith send you 
the cinematograph films you have selected. 
As I have already told you, these films have 
been taken from the "operateurs mobilises" 
at the front of the French army, with the 
authorization of the Great General Staff. 
It is, as you know, quite superfluous to af- 
firm their authenticity, or to add that they 
have not been retouched. This is indis- 
putable. 

Accept, dear Mr. Powell, the expression 
of my heartiest best ^vishes. 

FOURNOL (Bureau Chief). 



These pictures were loaned by the government of France to 




through E. Alexander Powell, its war correspondent, for presentation in the 
United States and Canada. 

These were the only motion pictures exhibited to the Allied Diplomats at the 
French Embassy at Washington, Thursday, November 18 

FIGHTING IN FRANCE 

has been playing to thousands every day at the Fulton and Forty-fourth Street 
theatres, New York, and in the Keith theatres in New York and Brooklyn. 

LEADING NEWSPAPERS 

including Chicago Daily News, Boston Herald, Philadelphia Ledger, Cleveland Plain Dealer, Montreal 
Star, Quebec Chronicle, Ottawa Journal, Winnipeg Telegram, Minneapolis Tribune and New Orleans 
Times -Picayune have blazed the way in publicity as the ofiFicial French pictures have been shown in 
these cities under their auspices. 

STATES RIGHTS JUST RELEASED 

Wire at Once for Privileges to 

THE NEW YORK WORLD 

or MORRIS GEST 
Princess Theatre New York City 



36 



THE MOVING PICTURE WORLD 



January 1, 1916 



ill 

ill 

I 



^ EQOET^ISJLE ^ 




The American Beauty Girl 



_ GARITA 
hSGHER. 

IM A POWERFUL DRAMATIC TALE 
AS UNUSUAL AS IT (S EMTERTAIMING 

MGON 



m 



f* 



YOUR MOTHER ABAUDO^- 
ED YOUR FATAER- ATTRAC- 
TED BY AnOTHER MAM AND 
YOUR PATHER'5 LIFE WAS 
RUINED, MIS FORTUNE LOST. 
YOUR MOPES DLA5TED,AND 
CAREER DULLED -WOULD 
YOU GO THROUGM LIFE CAUS- 
ING DEATM UNHAPPINE5S AND 
DESPAIR TO THOSE RESPOnSIBLE 
FORYOUR FATHER'S PAINS? OR 
WOULD YOU. TOO. BECOME A VIC- 
TIM OF THEPRAOOfI THAT 
BROUGHT MISERY TO YOUR HOME 
RELEASED JAM. 3 ? 



Iii 

III 

I 




QUITADLE MOTIOAJ PICTURE/ CORPORAJIO 

LEWI5 J. 5ELZNICK. VICE PRE 5. AMD ADVI50RY DiDECTOR. 



WORLD 



QEUEASIMQ THROUGH 

FIL/vv CORPORATION 




January 1, 1916 



THE MOVING PICTURE WORLD 



37 



Wm. A. Brady, Picture Plays, Inc. 



Presents 



ALICE 
BRADY 



in 



THE RAQK 

By Thompson Buchanan 

In which is shown that "The Rack" did not die 
out with the middle ages. Blanche Gordon (Alice 
Brady), drinking deep of the dregs of life's dark 
draught, discovers that. 

There are modern tormentors whose cruel irons 
sear the whitest lives. 

But the hellish tortures of New York society's rack 
upon which Blanche Gordon's bleeding soul is bruised 
and torn, make for good in the end. 

Released Through 



WOKLD FILM COKPOPvATION 

Lewis J. Selznick, Vice Pres. and Gen'l Mgr. 
130 W. 46th STREET NEW YORK CITY 

BRANCHES EVERYWHERE 
Canadian Distributors : World Features, Limited 




38 



THE MOVING PICTURE WORLD 



January 1, 1916 



iAAA 



^ J^ ▲ A A^ ▲ ▲ ▲ ik. A ▲ A A 



■TWV VTTTTT 



Triangle Plays for the First Week 
of the New Year 



The TRIANGLE releases for the first week of the New 
Year offer two particularly strong, gripping, and intense 
five-reel dramas, and a pair of Keystones that are in many 
ways the best that have yet been filmed. 

"CROSS CURRENTS," in which Helen Ware makes her 
Triangle debut, is a gripping tale of a woman's sacrifice for 
the man she loves. Realizing he is growing weary of her 
she releases him so that he may marry another woman, but 
the shipwreck of a yachting party casts the two on a desert 
isle together and the old love rekindles. Happily they live 
together until the wife arrives with a rescue party, and know- 
ing that the man's loyalty belongs to the wife the woman 
walks straight to a watery grave. 

In "BETWEEN MEN," W. S. Hart takes the part of a 
man who never forgets a favor. When an enemy 
threatens the man who befriended him with financial ruin, 
he responds to the call with alacrity. It's a fight to the finish 
both with brains and fists to save the fortune of the friend 
and win the hand of the daughter. The terrific hand-to- 
hand encounter, the terrible Wall Street scene and the final 
victory combine to produce a play in which not a moment 
drags. 

In many ways "Dizzy Heights and Daring Hearts" is one 
of the most wonderful Keystones ever filmed. Aeroplanes 
looping the loop, the thrilling chase of a biplane, the mirac- 
ulous rescue from the top of a tower, and a 200-foot smoke- 
stack blown up are only a few of the thrills, and again we 
have Weber and Fields, those famous comedians, this time 
in "The Worst of Friends," a Keystone that is better than 
"The Best of Enemies," if that is possible. 



^▲Ai 



rm 71 WEST ȣ^ ST^EWyORK 



.▲▲▲aajla:jla^. 



-""' f ^ 



January 1, 1916 



THE MOVING PICTURE WORLD 



39 







w^ 



Triangle Plays Help the Box Office 




1 



The remarkable number of signed contracts received for 
the presentation rights of TRIANGLE PLAYS is due to the 
old axiom, "the purchase of any commodity by the middle- 
man is made for just one reason — to make money for him- 
self. It matters not whether the product be cheap or expen- 
sive, near at home or out of town, if the opportunity for 
profit is offered the purchase will be swift!" 

The rapidity with which the signed contracts have been 
coming in proves this beyond a doubt. The average exhib- 
itor today, the exhibitor who can appreciate TRIANGLE 
PLAYS, is a shrewd, hard-headed business man who knows 
the best pictures when he sees them, the type of plays that 
appeal to his particular patrons, and the kind of plays that 
will turn the spasmodic picturegoer into a regular. 

Such an exhibitor knows TRIANGLE PLAYS. He in- 
vestigated them at the start and has watched their progress 
since the beginning. He knows the men who are back of 
this corporation, the men who have made a life study of the 
motion picture business and have helped to transform it from 
a small beginning to the fifth largest industry in this country. 
Such an exhibitor has watched with particular care the 
quality of TRIANGLE PLAYS and by this time is con- 
vinced that the quality of the first few pictures has been 
consistently maintained and that if possible the latest pic- 
tures have been even better than the first. 

The hard-headed exhibitor knows that it is to his advan- 
tage to present TRIANGLE PLAYS to his patrons, for he 
knows that they will appreciate their superior quality, that 
they will enthuse over the marvels of TRIANGLE PRO- 
DUCTION, and that increased Box Office returns will be 
the result. He cannot fail to appreciate the immense advan- 
tage of showing motion picture plays that have been a suc- 
cess at the Knickerbocker Theatre in New York. 

HAVE YOU SIGNED YOUR CONTRACT? 




* 



71 WEST 23!;^ ST NEW YORK 



40 



THE MOVING PICTURE WORLD 



January 1, 1916 



Vim Comedies 
Released 

Every Friday 
Til r 11 the 

General Film 
Company 



COMEDY 




FILMS 



V 

VIM COMEDIES HAVE 
NO COMPETITORS 

RELEASED 

FRIDAY 

JANUARY 14th 




CHICKENS 



EVERY WEEK 
A THOUSAND FEET 
OF LAUGHS 



\'im Comedies 
Released 

Every Friday 
Thru the 

General Film 
Company 



POKE AND JABB 

YOUR EXCHANGEMAN 

UNTIL HE INCLUDES 

VIM COMEDIES 

IN YOUR SERVICE 






VIM COMEDIES MAKE 
THE WORLD LAUGH 

RELEASED 

FRIDAY 

JANUARY 14th 



POKES AND JABBS 

ORIGINAL 
LAUGH MAKERS 



Vim Comedies 

CAN ONLY BE 
BOOKED THRU THE 
OFFICES OF THE 





General Film Program 




January 1, 1916 



THE MOVING PICTURE WORLD 



41 




^ 



End the Old Year Right by Presenting 

The Mysterious Bride 

A FEATURED SENSATION ON 
DECEMBER THIRTY-FIRST 



G 

R 

I 

P 

P 

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G 

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E 
E 
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S 



^^'^^^-^J 


lA 1 ^-^^ ^S|^^^^'N\gB| 




^^^^HkMKf^H 




^M 


■ v 1 


^^^R ~^ * ^^^^^^^l^^^^^^^^^llliilHI 


Bl 


^H...4 ^Jl 


HmM^^^^^Bi^ 


^^^m 



3000 FEET OF EXCITING— STARTLING- 
THRILLING AND SENSATIONAL PUNCHES 

A BIG BOOKER EVERYWHERE 
A STORY TRUE TO LIFE 
A FEATURE THAT THRILLS 

A Production of Action 

DECEMBER 31st 

GENERAL FILM PROGRAM 




G 

R 

I 

P 

P 

I 

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G 

R 
E 

E 
L 

S 



Mnkmmtmmv Mmvm 



^>--Ns-^ 



^ NEW YORK 





NSNN-,-v-.X.-. 



42 



THE MON'ING PICTURE WORLD 



January 1, 1916 



K L E I N E- E D I S O N FEATURES 




"This 'Come-On' Outfit Cost a Fortune" 

Says Nancy, "And if you quit now we're through!" 

That was when (to familiarize themselves with the location of their neighbor's jewels 
they staked their all on one grand throw) pretty Nell, with an inherent leaning 
toward honesty, threatened to quit right then and there I 

GEORGE KLEINE'S 

The Devil's Prayer Book 

Featuring 

ARTHUR HOOPS and ALMA HANLON 

is a story of gamblers and gambling — a sparkling, scintillating drama with a snap and 
go that keeps you muscle-taut through five enchanting reels — 

It's a Kleine— on the Kleine- Edison program 

FOR RELEASE JANUARY 5th 

George Kleine 

805 East 175th Street, New York City 



NEW YORK 


DENVER 


KANSAS CITY 


CINCINNATI 


NEW ORLEANS 


226 W. 42iid St. 


405 Railroad BIdg. 


209-12 Ozark BIdg. 


138 West 7th Street 


103 Nola Buliding 


CHICAGO 


PHILADELPHIA 


SEATTLE 






16S N. State St. 


1309 Vine St. 


204-5-6 Orpheum 
Theatre BIdg. 


DALLAS 


MONTREAL 


ATLANTA 


MINNEAPOLIS 


18I2'/2 Commerce St. 


204 St. Catherine St, W 


71 Walton St. 


708 First Ave., N. 






BOSTON 


PITTSBURGH 


SAN FRANCISCO 


LOS ANGELES 


TORONTO 


U Piedmont St. 


123 Fourth Ave. 


234 Eddy St. 


514 W. 8th St. 


9C Bay St. 



January 1, 1916 



THE MOVING PICTURE WORLD 



43 



T 
T 



r 
r 



r 



TUBIIM 



FIVE 

REEL 
UNIT 



LUBIN-UNIT 

PROGRAM 

JAN.3,1916 



EXQUISITE. 



junedaye 
50rr0w5/happine55 

An Ori^ina/ fie(arl- Drama 
Anth ony P. K elly 

DIRECTED BY JOSE-PH KAUFMAh 

DAVE DON COMEDY 

"HIS LORDSHIP" 



DI/?£CT£P 3Y 

Edwin M^Kim 



JAM. ein 1916 



Bkular Program 



JAN. sir 1916 



U^ 





POf 
THE 



3 ACT DRAMA 



m 




m\ mi\ COMEDY 

"DitllfS MM 

Earl 



p//^Ecrep 0r 



3 

— ■ 






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44 



THE MOVING PICTURE WORLD 



January 1, 1916 





THE BLACK CROOK 



Magnificently 

Spectacular 

Adaptation 

olthe 

Famous 

Extravaganza 





In Five Farts 
— A General 
Film 

Company 
Release, Non. 
January 10th 







A DAZZLING TWENTY=FOUR SHEET STAND 

Is included in the unusually complete line of 4=color lithographs. Also two styles 
of one^sheets, two of threes and a six. Attractive heralds, newspaper cuts, etc. 
/^"filfhe Soecial Music Provided at Cost Price Is the Best Buy any Exhibitor Could Make, Not 
f^it^ Only"to Aid'His Presentation of "The Black Crook]" but for Later Use by His Orchestra. 

KALEM COMPANY, 235=239 West 23rd Street, New York City 





January 1, 1916 



THE MOVING PICTURE WORLD 



45 



liiiiiiiiiiiiiiiiini 




iiiniiiiiiiiHl 



"It's Distinctive !"-That is the Secret of "Stingaree's" Success-- 

E. W. Hornung's Character Creation is Unique, His Stories 

of a Consistent Strength Never Before Attained in 

Series Productions 

The Purification of Mulfera 

Eighth Episode in the series by the author of "Raffles" Lightens the Tense Dramatic 

Strength of the Other Issues by the Introduction of a Delightful Comedy 

Touch — Released Wednesday, January 12 

Remember — "the series hit of the year" costs you no more than an ordinary release. Twelve two-act 
episodes, each complete in itself, and released one every Wednesday. At any General Film Company office 
or the Greater New York Film Rental Company. 

Are You on the Mailing List for the New Katem Bulletin? Better Write Now! 






Striking 1, 3 and 6-sheet, four 
color lithographs on each issue. 
Other advertising aids, too. 

KALEM eOMPANY 

23 5-39 WEST ?3"-'' ST., NEW YORK, N.Y. 




46 



THE MOVING PICTURE WORLD 



January 1, 1916 




A Bud Duncan Burlesque Comedy 

Bud is 2in amateur cracksman, Gus his pal, and Jack 
the millionaire Sherlock who seeks to win Ethel's favor. 
The fun that follows may be imagined. 

Released Tuesday, January 18. Attractive 1 

and 3-sheet, 4-color lithographs on 

this comedy. 



Real comedy is blended with the tense dramatic inter- 
est in this mystery of a stolen necklace into which 
Marguerite finds herself phmged. 

Released Friday, January 21. I, 3 and 6-sheet, 
4-color lithographs that attract the eye; 



A DUEL IN THE DESERT 

A "Stingaree" Episode by E. W. HORNUNG, Creator of "Raffles." 

With the fascinating desert as a background and the red-blooded action of strong men on their 
mettle, this two-part episode of "Stingaree" comes up fully to the swift pace set by the early issues 
which have been so highly praised. Stingareee is captured by the inspector of police, but his nerve and 
gameness outlast the officer's when they meet in the broiling sun and scorching sands of the desert. 

Released Wednesday, January 19 — Stirring action on the 1, 
3 and 6-sheet, 4-color lithographs. 
These pictures obtainable at all General Film Company offices or the 
Greater New York Film Rental Company 

Have you placed your name on the mailing list for the new Kalem Bulletin? Better write now. 



KALEM 

235-239 West 23rd Street 




PANY 

New York City, N. Y. 



January 1, 1916 



THE MOVING PICTURE WORLD 



'^ 




47 

In case 
sonable 



Entered at the General Post Office. New York City, as Second Class Matter 

J. P. Chalmers, Founder. 
Published Weekly by the 

CHALMERS PUBLISHING COMPANY 

17 MADISON AVENUE. NEW YORK CITY. 

(Telephone, 3510 Madison Square) 

J. P. Chalmers, Sr Preaidest 

J. F. Chalmers Vice-Preeident 

E. J. Chalmers Secretary and Treasurer 

John Wylie General Manager 

The office of the company is the address of the officers. 

Chicago Office— Suite 917-919 Schiller Buildi-;g, 64 West Ran- 
dolph St., Chicago, 111. Telephone, Central 5099. 

Pacific Coast Office — Haas Building, Seventh St. ajio Broad- 
way, Los Angeles, Cal. Telephone, Broadway 4649. 

SUBSCRIPTION RATES. 

United States, Mexico, Hawaii, Porto Rico and 

Philippine Islands $3.00 per year 

Canada 3.5Q per year 

Foreign Countries (Postpaid) 4.00 per year 

All changes of address should give both old and new ad- 
dresses in full and clearly written, and require two weeks. 

ADVERTISING RATES. 

Classified Advertising — no display — three cents per word; mini- 
mum charge, fifty cents. 
Display Advertising Rates made known on application. 



Note — Address all correspondence, remittances and subscrip- 
tions to Moving Picture World, P. O. Box 226, Madison Square 
Station, New York, and not to individuals. 

(The Index for this issue will be found on page 148) 

"CINE-MUNDIAL." the monthly Spanish edition of the 
Moving Picture World, is published at 17 Madison Avenue 
by the Chalmers Publishing Company. It reaches the South 
American market. Yearly subscription, $1.50. Advertising 
rates on application. 

Saturday, January 1, 1916 



Facts and Comments 

A WAVE of censorship seems to be sv^reeping over 
Oregon. In one town the exhibitors them- 
selves asked for censorship, not because they 
thought it was necessary, but as a precaution against the 
vagaries of self-appointed censors. In another place 
young girls were appointed censors. There is no doubt 
whatever in our own mind that the desire to censor other 
people is closely allied to a species of mental disorder. 
We never lose patience with censors and we never quarrel 
with them. No patient can be cured by harsh treat- 
ment. Time must be allowed to assert its healing influence 
on the mind inflamed by the inquisitorial mania. Really 
the best remedy is the little anti-censorship pamphlet which 



470 

■*^'''<^>*^ABP|WT' a N D 

tildekVKjndations 
we furnish to all our reaft erj* free »al Ocharge. 
of an epidemic we are preparea lu lUiUikil lev 
quantities. 

* * * 

FROM facts furnished to us by President Herring- 
ton of the National League, prospects for a better 
and stronger organization of exhibitors in the new 
year are better than they have been. Some of the state 
organizations have grown in numbers and influence. We 
wish we could convince the exhibitors of the supreme 
importance of organization. We wish we could make 
them understand that they must depend upon themselves. 
Their strength must be their own, it must be genuine, not 
stimulated now and then by solicited contributions from 
others. Proper organization with good leadership means 
better shows, more profits and greater power in the coun- 
cils of the industry. The time to start work for a successful 
national convention is the present moment. We will do 
all in our power to make that convention a success, but 
the exhibitor must do his share. A big and highly suc- 
cessful national convention will be the surest means of 
impressing the country at large with the growth and the 
power and the future of our great industry. Don't be 
timid and faint-hearted. The men who love to repeat 
"It can't be done," should stand to one side and give 
the active men a chance. 

* * * 

ARRANGEMENTS are now under way for holding 
a big state convention of motion picture exhibi- 
tors in New York. There are some splendid local 
organizations in this state. The cities of Yonkers and 
Rochester are shining examples of what can be done by 
and for the exhibitor through a close union and practical 
co-operation. We have demonstrated the power of the 
screen in this state by a direct appeal to the motion pic- 
ture audiences. If the exhibitors will hold a big conven- 
tion, say in the early part of February, and hold it at 
Albany, the effects are bound to help us all. A demonstra- 
tion in force in the very presence of the assembled law- 
givers will have a wholesome influence. Two bad bills 
will be introduced in Albany just as soon as the Solons 
get their working clothes on. One bill is the censorship 
measure and the other is a bill to close all motion picture 
theaters on Sunday. We happen to know that the enemies 
of the modern Sunday will make the fiercest kind of a 
"drive" against us. Let us be ready. If you are interested 
write to Lee A. Ochs, the president of the state organiza- 
tion, at 110 West Fortieth Street, New York. 

* * * !■ 

WE URGE every reader of The Moving Picture 
World to read our proposed petition to Congress, 
protesting against the establishment of Federal 
Censorship. If he will get signatures to the petition and 
return it to us we will undertake to present it to Congress. 
The reader will notice that we want the signatures of 
citizens who are not in any way connected with the 
rnotion picture industry. Such men are not open to 
the objection or even the suspicion of a personal interest 
in the agitation against censorship. We feel sure that 
there are scores upon scores among the patrons of each 
motion picture theatre in the country who will gladly 
sign such a petition. We advise our readers to begin the 
campaign at once and to keep at it until the bill comes 
up for debate in Congress. Remember that Federal 
Censorship will not only increase your expenses, but it 
will harass you in other ways as well. To install the proper 
machinery for censorship will be like duplicating the 
internal revenue department. You will be subject to 
infinite delays and to the whims of arbitrary officials 
Federal(:ensorship will drive not hundreds, but thousands 
of exhibitors out of business. If you are interested in 
your bread and butter GET BUSY NOW 



48 



THE MOVING PICTURE WORLD 



January 1, 1916 



A Great Year Dawns 



By Louis Reeves Harrison. 



A GENERATION has passed since Edwin Markham 
wrote his soul into a battle-cry of the days in 
which we are living. 
"O masters, lords and rulers in all lands, 
How will the future reckon with this man ? 
How answer his brute question in that hour 
When whirlwinds of rebellion shake the world? 
How will it be with kingdoms and with kings, 
With those who shaped him to the thing he is, 
With this dumb terror shall reply to God, 
After the silence of the centuries?" 
This Dumb Thing is still the tool of those who hold 
themselves unaccountable to any one on earth and only 
to God in hypocritical protestation. Having no mind of 
his own, his will subordinated to monarchical organization, 
the Dumb Thing has become a menace to himself and to 
the whole world, but it would seem at moments as if he 
were about to straighten himself up before his Creator 
and break the silence of the centuries. 

Trained to slaughter, encouraged to plunder, taught 
that wholesale murder and rapine are glorious, who really 
blames the unthinking creature, the tool of those "who 
shaped him to the thing he is" ? As well blame a link in 
a chain or the cog of a wheel. The question is, will he 
go on destroying the weak and the undefended, as well 
as strewing battlefields with the flower of manhood, at 
the command of a group of War Lords, or will he gather 
enough courage to assert himself and declare for a voice 
in settling his own destiny, that of his home, that of his 
nation ? 

There is answer in a prophecy made by Richard Wagner 
almost a century ago, in his contributions to the Dresden 
Volksblattcr. "Aye, we behold it, the old world crumbling ; 
a new will rise therefrom ; for the lofty goddess Reason 
comes rustling on wings of storm, her stately head ringed 
round with lightnings, a sword in her right hand, a torch 
in her left. Destroying and fulfilling, the ever-rejuvenat- 
ing mother of mankind fares across the earth. Before her 
soughs the storm, and shakes so fiercely at man's handi- 
work that vast clouds of dust eclipse the sky. And where 
her mighty foot is set, there falls in ruins what an idle 
whim had built for aeons ; the hem of her robe sweeps 
its last remains away. But in her wake there opens out 
a never-dreamt paradise of happiness, and jubilant songs 
of FREED MANKIND fill the air. The thickening 
clouds but proclaimed the advent of emancipating Revo- 
lution." 

For those of us who read the morning papers in the 
smug and satisfied security created by our own Revolution, 
there is an occasional thrill over some brilliant exploit 
in the world's greatest war and an occasional heartache 
for the perishing brave and suffering innocent, then we 
glance at the clock and go about our daily routine, working 
and fretting over its trivialities. Some of us flatter our- 
selves that we have studied history, but here is the most 
wondrous, the most terrible history ever known being 
unfolded before our very eyes, that of our mightiest 
nations in a struggle to the death — is it without sig- 
nificance? 

What can there be in the year 1916 to recompense for 
the sacrifices of 1915 if it merely witnesses a cessation 
of hostilities, to be renewed where and when War Lords 
may will? Is the struggle to be settled by dividing the 
possessions of the weak among the strong? Is peace 
to mean only a patching up of international jealousies? 
Have the bravest and the finest men been sent to the 



shambles for the establishment of no human right? Does 
any intelligent being in the world desire a peace as des- 
titute of principle as those who forced this war on 
humanity ? 

What have these questions to do with the production 
and exposition of screen drama? One might as well ask 
what the screen drama has to do with our material im- 
provement and our spiritual awakening. This beautiful 
New Art would stagnate, lose interest and wither in a 
year if it failed to respond to what is in the minds and 
hearts of people. It would lose its splendid assertion of 
individuality and drift into the monotony of performance 
that has dulled older arts if it adhered to repetition and 
played no part in universal progress. Its own function 
is to create from the rude material of actual events those 
ideals from which we seek to realize perfection. 

The fact that we are in the midst of unexampled pros- 
perity does not blind us to the fact that our sense of 
security may be only a dream, particularly if that great 
issue now at stake, the dominance of might over right, 
be unfavorably determined. Nor should we be blinded 
by any lull of temporary peace to some of the deeper 
issues, that out of the ashes of sorrow and shame may 
rise a new civiliation more glorious than any of us have 
pictured in our fondest dreams, though that awakening 
may be attended with convulsions more tremendous than 
those through which all Europe is now passing. 

"The Man With the Hoe," of whom Markham wrote, is 
now "The Man \Vith the Gun." On HIS back the burden 
of the world, this thing "the Lord God made and gave to 
ha\e dominion over sea and land." Will he continue 
to be a mere link in a chain, compelled to go wherever 
it is dragged? "Let us not compare,'' says mighty Maeter- 
linck, "the poor wretch dragged from his home in these 
modern times, to shoot down others as unfortunate as 
himself, with those Americans who came running from 
their homes at Lexington in defense of liberty." 

Will the private soldier of Europe, now but a helpless 
part of one or another military organization, where there 
must be no independent thought, grow to realize his power 
and revolt against the tyranny which is grinding him and 
millions of his brothers to death? Will he rise and de- 
stroy the machine which has done so much to de- 
stroy him and the world's finest ideals? Or will he 
wander on in darkness, depending on external influences 
for guidance, moved only by impulse of whose very nature 
he is only dimly conscious? Ignorant of his direction, 
one nearly always at variance with his best aims, can he 
not be shown through our new and universal medium, no 
slave to language, that there is liberty for him and hope 
for the world in his complete emancipation? 

Is it not in the power of every intelligent man interested 
in the production of moving pictures to help make 1916 
the greatest of all years by the bold assertion of truth to 
all parts of the earth, by the dissemination of truth to all 
parts of the earth, by showing that more is to be accom- 
plished by liberty, kindness and mutual helpfulness than 
by the old order of force? "Times change and men's 
minds with them" says Jack London. "Down the past, 
civilizations have exposited themselves in terms of world- 
power. No civilization has yet exposited itself in terms 
of love-of-man. Previous civilizations, their purposes ful- 
filled, may well pass, leaving man to build that new and 
higher civilization which will exposit itself in terms of 
love and service and brotherhood. We know how the 
gods are made. Comes now the time to make a world." 



January 1, 1916 



THE MOVING PICTURE WORLD 

Nineteen Sixteen 

A Few Words to Our Readers and One Word About Ourselves. 
By W. Stephen Bush. 



49 



THE Moving Picture World sincerel)' hopes and 
wishes that the Year 1916 will be one of Happi- 
ness and Prosperity for every single one of the 
great host of its readers. 

From the days of the Founder there has been an 
intimate personal touch between ourselves and our 
readers. A pleasing tone of confidence and friend- 
ship runs through the large and growing correspond- 
ence which the mails bring to us from every part of 
our own country as well as from the remotest corners 
of the globe. It would be strange indeed if we did not 
respond to these multiplying evidences of confidence 
and friendship. With all our hearts do we reciprocate 
the wish so often expressed by our readers, the wish to 
take our readers by the hand and look into each others' 
faces. 

When the men who in various ways are devoted to 
the New Art speak of the power of the motion picture 
they are uttering no idle phrase. They themselves 
have felt this power, and they are feeling it every day 
of their lives. No man, woman or child with an honest 
and friendly interest in the motion picture but is proud 
and grateful. We all feel it to be an honor to aid in 
advancing the ideals and extending the scope of the 
motion picture. The rewinder in the exchange, the boy 
who helps the operator in the booth, the girl who works 
in the semi-darkness of the printing and perforating 
room, the great and gifted star, the ambitious director, 
the scenario writer, the usher and the manager, the 
scene painter, the expert on projection, the editor and 
all who march in the great procession know that, be 
their service small or big, low or high, they are con- 
nected with a noble work, which is at all times worthy 
of their best efforts and entitled to their strongest 
loyalty. The spell of the motion picture has, of course, 
fallen on the general public as well, else there would 
be no million-dollar theaters devoted to motion pic- 
tures, nor would there be a reel of film, a machine and 
an operator in every blessed little place where they 
have a fourth-class post office. There is, however, a thrill 
of joy and a current of enthusiasm which is reserved 
for the inner circles alone. The motion picture is jeal- 
ous of its servants. The allegiance to the screen is like 
a vow for life — once a motion picture inan always a 
motion picture man. You find the thrill of joy, the 
loyal zest and the bubbling enthusiasm in every studio, 
in every office and exchange, in every motion picture 
theater, and you find it in generous quantities from the 
office boy up on the seventh floor of the Pullman Build- 
ing, 17 Madison avenue. If you go up three flights 
higher you will find a Spanish edition of it. 

The freemasonry of film men, the "camaraderie" 
among the men who are serving the screen, is a bright 
particular page in our brief but eventful history. To 
paraphrase Kipling, The million dollar producer and 
the boy that carries the reels are "brothers under their 
skins." 

Our readers — how can we ever thank them — have 
made the Moving Picture World a password which 
is valid everywhere in filmdom. Whenever a member 
of the staff of the Moving Picture World has gone 
among the exhibitors, whether it was to attend a con- 
vention or just to go on a tour of friendly interest, he 
has been received with open arms and shining eves. 



When film men speak of the Moving Picture World 
they smile as men smile when they hear the name of a 
good old friend. This age of ours is not an age of 
faith. The motto of the century seems to be, "Mis- 
souri"- — we believe as soon as we see, but no sooner. 

The Moving Picture World has stood the test; it 
has never failed or faltered in its championship of the 
exhibitor and in its devotion to the industry — that's 
why the readers believe in it implicitly. We are ever 
trying to deserve your good opinion ; we are always 
trying to vindicate your faith in the Moving Picture 
World. 1916 to us means a series of new tasks; it 
means more endeavor to serve you ; more effort to 
study your needs and to supply them; we want to 
give you an increase of value, if that be possible ; 1916 
means to us more protection for the legitimate inter- 
ests and rights of the motion picture men. As we 
have fought the common enemy in the past (always 
with your intelligent co-operation), thus will we fight 
in the future. We will give you more of that special 
service which has distinguished the Moving Picture 
World above all other publications in the industry ; we 
will stand for the liberal modern Sunday with a good 
clean program, for beneficial and constructive legisla- 
tion, and, last but not least, we will work for a closer 
union and greater co-operation among the exhibitors, 
the men on the firing line for whose benefit the Mov- 
ing Picture World is printed and published first, last 
and all the time. 

This last item is one of the features on the program 
of the Moving Picture World in 1916. 

We want to see the exhibitor take his proper and 
rightful place in the councils of the industry. We do 
not want to see him forever hewing wood and drawing 
water ; we want to see the days of his janitorship ended 
forever. 

We want to see the exhibitors strongly organized, of 
course. We would like to see such organization count 
for better shows and better theaters. The change in 
conditions within the last twelve months have all been 
in favor of the exhibitor. Today he has a chance to 
show what is in him, to prove his enterprise and his 
power of initiative, to assert his individual talents. The 
Art of Exhibition is the coming art. The Moving 
Picture World will be his book of reference and his 
unfailing adviser. 



Nudity on the Screen 

By W. Stephen Bush. 

OUITE the most remarkable thing about nudity on 
the screen is its late arrival. Considering the 
perpetual vogue of nudity on the stage the screen 
has remained free from nudity for its own sake during 
far the greater part of its life. 

Nudity on the screen as in real life is a very, very rela- 
tive and highly elastic term. In Turkey a woman is con- 
sidered immodest if she displays the tip of her nose 
before the eyes of the male. In some of the places in the 
Montmartre district in Paris a state of near-nudity is 
allowed. In the fashionable bathing resorts on the French 
coast very little in the way of clothes is permitted to inter- 
fere with the free movements of the swimmer. In some 
of the savage countries clothes are entirelv unknown. 



50 



THE MOVING PICTURE WORLD 



January 1, 1916 



There is all the difference in the costuming and garbing 
from one age to another. 

Nudity, then, is largely a question of climate and of 
time and of fashion. Lady Godiva was modest in her 
nakedness, while many a fashionably and completely 
dressed woman may appear immodest. The beholder's 
state of mind has a lot to do with the question of whether 
nudity is right or wrong. 

Nothing is easier than philosophizing on this enter- 
taining subject. The thing that interests the exhibitor 
and the producer is the practical side of the question. 
Is the display of nudity on the screen proper? How far 
does the law interfere with such display? What is the 
ethical aspect of the problem? 

We think that it is wise for motion picture producers 
to bow not only to the letter of the law, but to the common 
usages of society. We cannot in one generation override 
the traditions of centuries. What are these traditions in 
this country ? They are essentially Christian in the sense 
that they are anti-pagan. The ancient Greek and Roman 
in striking contrast to the Jew favored the fullest display 
of the human figure, regardless of sex or age. I mean, of 
course, the display of the human figure in the arts. To 
civilized minds the sight of any such great relics of 
antique art is a source of joy and admiration. They 
look glorious in the Vatican Museum or in the UfTizi 
Gallery at Florence, but shown to the yokels of a town in 
darkest Jersey they probably would have quite a dif- 
ferent elloct. 

We have agreed upon decent covering for the body. 
There is no reason in the world why the men who are in 
the business of producing and showing motion pictures 
should depart from this cardinal principle. It is possible 
that in certain cases the development of a plot or the 
driving home of a lesson may be an excuse for ignoring 
the conventions of society. From what we have seen 
ourselves we believe that these exceptions are rare enough 
to be negligible. The screen was not made to experiment 
in the lawful and unlawful display of nudity. The late 
Mayor Gaynor struck a deep chord in the hearts of modern 
men and women when he made a plea for outward 
decency. 

Woe betide the screen if it cannot arouse interest in 
any other way than by a display of a woman's nakedness. 
I do not share the belief of certain motion picture 
producers and exhibitors, that the American public de- 
mand plays in which nudity laughs at conventions. Take 
the amusement "ads" in any newspaper, from Maine to 
California, and you will find that people are interested in 
the harmless, the uplifting, the entertaining, rather than 
the salacious, the prurient, and the pornographic. In New 
York, where wickedness is supposed to be the eternal 
sentinel of the city, there is but one show which makes 
a candid bid for the patronage of the baldheads. 



Title of Play is Property 

Appellate Division Sustains Permanent Injunction Against 
General Film Company Restraining "A Fool There Was." 

A DECISION has been handed down by the Appellate Di- 
vision sustaining the judgment of the Supreme Court 
at Special Term, which granted a permanent injunction 
to Abraham L. Erianger, Marc Klaw arid Robert Hilliard 
against the Genera! Film Company. The last-named corpora- 
tion is now permanently restrained from using the title "A 
Fool There Was" for a film heretofore released by them under 
this title. 

No claim was made by the plaintiffs that the play released 
by the defendant had any connection with the play in which 
Robert Hilliard has become famous. It was contended, how- 
ever, that the use of the name title was an infringement on 
the property rights of the plaintiffs. The film is question had 
been made by the Lubin Manufacturing Company and had 
been distributed by the General Film Company 




Sol Bennan. 



Exhibitors to Sit as Jurors 

Blue Bird Photo Plays, Inc., Intends to Submit All Produc- 
tions to the Judgment of Its Customers. 

THE details of a novel plan to insure the quality of the 
production released by Blue Bird Photo Plays, Inc., 
have just been made public by the officials of that or- 
ganization. This plan consists in having a jury composed of 
e.xliibitors pass judgment on every Blue Bird subject. These 
exhibitors are to have the final say, and unless the consensus 

of opinion is to the ef- 
f e c t that the features 
passed upon possess 
dramatic and box-office 
merit they will be with- 
drawn from the Blue 
Bird program. 

Sol. Berman, recent- 
ly appointed New York 
manager of this organ- 
i z a t i o n , outlined the 
Blue Bird plan. 

"In my statement last 
week I announced that 
we were taking steps to 
prevent the issuance of 
a Blue Bird feature that 
did not come up to the 
standard we have set," 
he said. "Here is what 
I had in mind at the 
time: 

'Tt is a fact that the 
manufacturer is not 
qualified to pass judg- 
ment upon his own fea- 
tures. Each has cost 
him from $10,000 and 
upward. Because of 
this, his judgment is apt to be biased when he reviews these 
features in his projection room. Knowing that the financial 
outlay is absolutely wasted if he places the 'weak sisters' 
upon the shelf, he allows them to go out, orders the adver- 
tising and publicity departments to put a little extra pep into 
their efforts, and thus tries to get his money back from an 
undesirable product. 

"Four weeks before the release date of a production from 
twelve to fifteen representative exhibitors will be invited to 
a special presentation of this feature. They will view it from 
the standpoint of the box office — which, after all is said, is 
the only standpoint. Should this jury render an unfavorable 
verdict, should they merely declare the subject passable, but 
not quite up to the standard, it will not be issued." 

Mr. Berman then explained that by the term "representa- 
tive exhibitors" he included the men who own the smallest 
as well as the largest theaters. He took pains to emphasize 
the fact that Blue Bird service would be sufficiently elastic 
to enable every exhibitor to link up with it. 

Going into the details of this "exhibitors' jury," Mr. Ber- 
man declared that the same body of men would not pass 
judgment upon all the features. Instead, a new group would 
be invited to witness the special showing each week. Thus, 
practically every exhibitor in New York and vicinity would, 
in the course of time, virtually guarantee the merits of Blue 
Bird features. At the same time, while it will be up to the 
jury selected for each particular week as to whether the sub- 
ject they see is to be released, an invitation to attend will 
be extended to every exhibitor who cares to observe how the 
jury system works so that he may see the manner in which 
the quality of the subjects is guarded. Mr. Berman men- 
tioned some of the details of the comprehensive advertising 
campaign about to be instituted. 

"Aside from our regular newspaper advertising we have 
already contracted for more than four hundred billboards 
in New York and Brooklyn alone," Mr. Berman went on. 
"The rest of the country will be similarly taken care of. The 
locations of these boards have been decided upon by the 
Blue Bird company." 

Mr. Berman expressed his satisfaction with the designs of 
the posters to be used. .Admitting the wonderful quality of 
the paper used by other organizations, he said nothing ap- 
proaching the Blue Bird posters has yet been used. Realiz- 
ing the drawing quality of good paper, his organization has 
gone to considerable expense, he said, in having the best 
poster designers in the country submit their ideas. 



January 1, 1916 



THE MOVING PICTURE WORLD 



51 



Freuler Reviews the Year 

President of Mutual Film Corporation Enumerates Some of 
the Gains Made by the Trade in 1915. 

THE year just ending has been crowded with the most 
significant developments in the history of the motion 
picture industry. Young Nineteen Sixteen comes in 
with busy prospects. The last few months of 1915 have seen 
more really big things happen than any similar period in the 
development of the business. I believe that 1916 will see yet 
further important developments in this direction. The really 
great scenarios are yet to come. Mechanically the picture is 
rather a satisfactory product now, and while important and 
revolutionary developments in that direction are of course 
possible there do not appear to be any near at hand. Mean- 
while the "story," the real character and quality of the 
thought and matter conveyed by the film, will come in for a 
great deal more active attention. 

It is interesting to note that within the year 1915 we have 
seen almost every American author of prominence become a 
writer for the motion pictures. This wholesale capture of 
authors by the motion picture can really be credited to the 
year 1915. It is true that there were a few who ventured 
with timidity and questioning into the film field in 1914, those 
of that year relatively so few in number that we may call 
them pioneers. For all practical purposes we may say that 
the great body of skilled writers liecame related to motion 
picture expression only with the year 1915. Tlie year 1916 
by this token must be expected to develop the writers for the 
film drama into better artists, better builders with the mate- 
rials of photoplay construction. They will learn to think in 
pictures. They will have gained conceptions of the range of 
both the limitations and the possibilities of the camera. 

If I were to attempt the somewhat difficult task of enum- 
erating the other important developments of the year in the 
motion picture industry I should name: 

Service Beyond the Films — The birth of new relation be- 
tween the distributors and the exhibitors of film, by which 
the exhibitors receive more than a mere supply of pictures 
but also aids in publicity, music cues, exploitation methods 
and general assistance in the successful operation of the mo- 
tion picture theater. 

Higher Admission Prices — A strengthening trend toward 
higher prices of admission in a very large number of theaters, 
moving upward from the five and ten cent level to the class 
of 10, 15 and 25 cent admissions — this resulting in part from 
the improving standards of the films and in turn resulting in 
the production of better films. 

Better Picture Art — Generally more active attention among 
manufacturers to the plots and photography of the picture 
drama, resulting in the enlistment of writers of ability and 
note for the production of scripts, meeting and encouraging 
a rapidly improving public taste in screen art. 

Censorship — The beginning of a public awakening to the 
evils and perils of censorship, exemplified importantly in a 
number of communities where public intelligence over-ruled 
the absurdity and prudery of censors. 

Awakening of the Lay Press — The establishment of photo- 
play departments in many newspaper? and other publications 
of general circulation, and a more intelligent treatment of the 
film drama among publications of all classes — a somewhat be- 
lated recognition of the increasing important number of read- 
ers who are anxious for the news of the films. 

Looking to developments to come I can see nothing that 
looks more important than growth and Betterments in the 
business of exhibiting pictures. Great, big strides have been 
made in the construction of pictures, in the distribution of 
pictures, in the advertising of pictures — and now there is a 
very great deal up to the exhibitor. 

Certain investigations made near the close of this year by 
the Mutual Film Corporaiion, looking into the operating 
methods of many thousand- of theaters in all parts of the 
country, convince me that the exhibitor has many more op- 
portunities for growth ahead of him than he has achievements 
behind him. 

A review of the film history of the year cannot, I think, 
discover a more significant development than the formation 
of the new Mutual program — the creation which we have been 
pleased to label the $8,000,000 program — and the more recent 
but closely related announcement of the Mutual Masterpic- 
tures, De Luxe Edition, three big five-reel features a week, 
and again, simultaneously the expansion of the program to 
take in yet a third three-reel feature. This gives the Mutual 
Film Corporation a total output of six features a week — the 
world's greatest feature release output for any single film dis- 
tributing concern. 



But while we take an inventory of 1915, we find yet other 
evidence of the forces that are making for the progress of the 
industry. I turn again to the example of which I can speak 
with the most authority — that is the reorganization of the 
methods of operation of the Mutual Film Corporation. This 
has included the establishment of seven new branches, giving 
a total of sixty-eight Mutual exchanges for the service of the 
exhibitors of the United States and Canada. District man- 
agement has been abolished and every branch has been made 
directly responsible to the home office of the corporation in 
New York. A corps of efficiency men has been put into the 
field to keep up constantly the close relation we have estab- 
lished between home office and the exhibitors through the 
branches. A system has been installed by which confidential 
reports on films, attendance and all detailed theater statistics 
come to me from representative houses in all parts of the 
country, thus giving a direct "indicator reading" on our pic- 
tures and service, and enaliling us to continually shape them 
to that which is proven successful in the final test of the box- 
office report. 

Another important step this year has been the formation of 
the Motion Picture Board of Trade and plans for a concerted 
effort to free the motion picture from the shackles of cen- 
sorship. This is not the place for my views of censorship, 
but I insist on saying that it is un-.'\merican, absurd and 
damned to final destruction. We can recognize only one cen- 
sorship and that is the opinion of the wholesome-minded and 
intelligent public. 

The European war, which has been so much a factor in the 
fortunes of many of our great American industries, has given 
no pause to the motion picture business. The film tax levied 
by Great Britain as a war measure is making New York the 
world's film market, and is giving us here the position that 
London had occupied in the world trade in film plays. 

So looking ahead we can promise greater film prosperity, 
better plays, better theaters, better service to exhibitors and 
to the public. The motion picture atmosphere is being classi- 
fied. The business is gaining in standardization. The unfit 
are being eliminated. The f"ture is bright and filmdom can 
look with expectancy on 1916. 



H. J. Streyckmans, Mirror Studio Manager 

HECTOR J. STREYCKMANS, who has been made 
studio manager for the Mirror Fims, is one of the best 
known men in the motion picture trade. He has been 

through every phase of the business from production to 

marketing. His first association with pictures came about 

through his position as managing editor of the Show World. 

Later he organised the 

International Project- 
ing and Producing 

Company, the first in- 
dependent company to 

oppose the licensed 

manufacturers in 1909. 

His associate in this 

company was J. J. Mur- 

dock. For three years 

Mr. Streyckmans was in 

a n executive capacity 

with the New York 

Motion Picture C o m - 

pany. He was a part 

of the Mutual organiza- 

t i o n under Mr. Too- 

mey from its inception 

until he organized and 

managed the Pasquali 

American Co., now the 

Picture Playhouse Com- 
pany. Through him the 

"Last Days of Pom- 
peii" was released and 

he handled "The Battle 

of Gettysburg" as an 

isolated feature for the 

Mutual. Mr. Streyckmans was the originator of and edited 
the Mutual Observer, a magazine which he ran single-handed. 
The same magazine is now known as Reel Life, which is be- 
ing handled by a sizable stafif. 

The first star who will appear at the Glendale studio for 
the Mirror Company in January is Nat Goodwin. Captain 
Harry Lambart and Lawrence Marston will have charge of 
the first two companies organized for Mirror pictures. 




H. J. Streyckmans. 



52 



THE MOVING PICTURE WORLD 



January 1, 1916 



Universal Annual Meeting 

Directors Re-elect Carl Laemmle President — Joe Brandt Is 
Secretary. 

AT A MEETING overflowing with words of satisfaction 
over the successful and profitable business of the past 
year, the directors of the Universal Film Manufac- 
turing Company held their annual meeting at the executive 
offices, 1600 Broadway, New York City, December 15, Carl 
Laemmle, R. H. Cochrane, P. A. Powers, Joe McKinney and 
John B. Stanchfield were re-elected directors of the concern, 
after having had one of the most successful years in its 
history. 

The directors pointed with pride to the progress of the 
company in the past year, and pointed to the nearly com- 
pleted plant at Leonia, N. J., as the Universal City of the 
east and as Universal City Junior, an undertaking which 
required over a year in completing and which necessitated 
the expenditure of nearly $500,000 to thoroughly install. The 
elections were held at intervals and following some time 
spent in going over the wonderful increase in business of 
the past year the election again became the chief topic. 
Carl Laemmle was re-elected president; R. H. Cochrane, 
vice-president; P. A. Powers, treasurer, and Joe Brandt, man- 
ager of the home office, was elected secretary, after which 
the board of directors extended a vote of thanks to President 
Laemmle for the profits and success of the year 1915. 

The whole work of the past year was reviewed by the di- 
rectors, after which plans were considered for the coming 
year. 

Then the "big four." Messrs. Laemmle, Cochrane, Powers 
and Brandt, got down to business and outlined some of the 
big events the Universal will put over in 1916. Although 
the profits and increase in volume of business in 1915 clearly 
out-distanced the figures of any previous year, the officials 
are determined to double the present figures during the next 
year, and with the new electric studio at Universal City and 
the new plant at Leonia Heights, they feel they can safely in- 
crease the output SO per cent., and with decreased producing 
cost, make larger profits than ever before. 

Many of the plans laid out at the directors' meeting have 
been kept secret, and will be made public only when the 
officials are ready to execute them. Several prominent stars 
have been signed by the Universal and their names, as well 
as a list of the big plays and books which the Universal has 
already contracted to film, will be made known shortly. 



Another Big Studio 

Architect Kinsila Plans Structure for the Prudential Film 
Corporation, Located at Worcester, Mass. 

EDWARD B. KINSILA, architect and studio specialist, 
has filed with the Building Department of Worcester, 
Mass., full working plans for an elaborate and up-to- 
date studio for the Prudential Film Corporation, whose 
parent office is in the World Tower building, at 110 West 
40th street. New York. 

A. W. Blankmeyer, owner of the Grand Circus theater, of 
Detroit, is president of this company, and Mr. Blankmeyer 
intends to employ the new studio, which will be equipped 
with every modern device for securing the best motion 
picture photography, for producing the highest quality fea- 
tures on a large scale. The studio will contain nearly 
60,000 square feet of floor space, 6,000 square feet of which 
will be stage space inclosed within a special ground glass 



skylight that freely admits the full passage of the actinic 
rays of sunlight. Immediately outside the skylight and con- 
nected with it through wide open doors will be exterior 
platforms, 25 feet wide, surrounding three sides of the sky- 
light, which may be utilized in addition to the stage in fair 
weather. 

Overhead in the skylight, a light lattice trestled travel- 
ing bridge spans the entire width of the skylight. This 
bridge will be used to secure many novel effects. In 
emergency an artificial lighting system will be employed. 

High elevating traps that may be used singly, or together 
to represent the postless balcony of a theater or the second 
story of a dwelling, and a large revolving platform that 
whirls quickly or moves slowly, above or below the floor 
plane, will also be installed. 

In the open courtyard of the studio, containing a replica 
of the famous Bridge of Sighs at Venice, will be placed a 
circular water pool with plate glass sides, surrounded by a 
submerged corridor, from which all manner of submarine 
views may be photographed; from individual human battles 
with ferocious sea monsters to the warlike operations of 
sea-hidden submarines attacking warships. 

The architecture of the studio will be of the English Tudor 
style to comport with the classic designs of neighboring, 
houses, the studio being located on West Main street in the 
very heart of the fashionable quarter of Worcester. 



KLEINE FINISHES "THE DEVIL'S PRAYER-BOOK." 

Finishing touches were added last week to "The Devil's 
Prayer-Book," a Kleine feature with Alma Hanlon, Arthur 
Hoops, Frank Belcher and Ruby Hoffman. This is the fea- 
ture that was especially written by Max Marcin, author of 
"The House of Glass," now playing at the Candler theater, 
as the starring vehicle for Miss Hanlon. 

Miss Hanlon has availed herself of the many opportunities 
for sparkling work yielded by Marcin's script. She will 
be seen in three different roles in "The Devil's Prayer-Book," 
a young mother, a girl of fourteen and a young woman of 
twenty-five. It is released January 5, as the first Kleine offer- 
ing on the Kleine-Edison program for the new year. 



GAUMONT RECRUIT NOW NON-COMMISSIONED 
OFFICER. 

B. H. Bromhead, who resigned the second week of De- 
cember as factory manager of the Gaumont Company at 
Flushing, N. Y., to join the British Army, writes from 
Montreal that he has been enlisted as a non-commissioned 
officer. 



FREDERICK CHURCH NOW PLAYS LEADS. 

Frederick Church, who for a long time played heavies 
opposite G. M. Anderson, has signed a contract with the 
Universal Film Manufacturing Company to play leads and 
heavies under the direction of Joseph De Grasse. 



CHANGE OF TITLE FOR CASINO STAR COMEDY. 

The Casino Star comedy for release on the Mutual pro- 
gram, January 9, has been changed from "The Girls' Color 
Scheme" to "Alias Mr. Jones." This new play, which is 
from the pen of S. A. Van Petten, will feature "Budd" Ross, 
who has just become a Gaumont star. 




Studio Planned by Edward B. Kinsila for the Prudential Film Company. 



lanuarv 1. 1916 



THE MOVING PICTURE WORLD 



OJ 



New Kalem Series 

George Bronson Howard Will Write it — "Love Pirates" Will 
Be the Title. 

GEORGE BRONSON HOWARD, novelist and play- 
wright, has succumbed to the lure of the screen and 
has contracted to write a series of original stories 
lor production in motion pictures. The author of "Snobs" 
will write the stories for the next Kalem dramatic series 
under the title, "The Love Pirates." It will be staged in fif- 
teen two-part installments, and, as with all Kalem series 

productions, each episode 
will tell a complete story 
in itself. Work of pro- 
duction began this week. 

A point of interest in 
connection with the new 
Kalem series is the fact 
that the stories will be 
written originally for the 
motion picture screen and 
will not be adaptations of 
any work already present- 
ed to the public. In addi- 
tion to being written with 
the screen in mind, the 
Bronson Howard stories 
have for tlieir theme a 




George Bronson Howard 

novel idea that should 
make it one of the most 
unusual series yet present- 
ed on the screen. The title, 
"The Love Pirates," will 
give an idea of the theme 
the novelist has chosen to 
mark his debut as a writer 





Marin Sais 

especially for the screen. 
He has built his stories 
around two young women 
whose natural character- 
istics make the sobriquet. 
"Love Pirates," more than 
appropriate. The girls are 
fascinating creatures who 
live by their wits and 
wiles, choosing for the vic- 
tims the wealthy and so- 
phisticated, and showing 
them that there are those 
even more wise in the 
ways of the world. The 
stories will each detail a 
separate adventure whicli 
befalls the "Love Pirates" 
in preying on the blase and self-centered idle rich. It is 
intended, through the medium of this series, to give the 
public a keen insight into the methods employed by the 
swindlers who use their wits to live without labor while at 
all times staying within the bounds laid down by the law. 
Many of the ingenious schemes best known to police offi- 
cials will be laid bare while the author, because of his wide 
experience as a newspaper man and in government ser- 
vice, has been able to present many of the lesser known ar- 
tifices employed by sharp-witted schemers. 

Elaborate preparations are being made by the Kalem 
Company which assure "The Love Pirates" publicity back- 
ing on a scale equal to any yet attempted in the motion pic- 
ture field. The stories, fictionized by Hugh C. Weir, will 
he S)-ndicated in a list of newspapers covering this country 



Ollie Kirkby 



and Canada, each story being published the week simultane- 
ous with the release of the picture it concerns. Because of 
the prominence of George Bronson Howard's name, the 
original note to the stories, and the recognized ability of 
Mr. Weir, it has been possible to secure many newspapers 
for the syndicate which have in the past looked askance on 
the publishing of fictionized motion pictures. All of the 
large cities of the country are included in the list in addi- 
tion to the medium sized and smaller cities. 

Not one star, but two, will be featured in the screen ver- 
sions of the Bronson Howard stories. Kalem has delegated 
the production of the series to the Glendale company under 
the direction of James W. Home, which is responsible for 
the remarkably successful "Stingaree," which Kalem pro- 
nounces "the series hit of the year." Marin Sais and 
Ollie Kirkby, both of stellar magnitude, will share honors 
as possessors of the title "Love Pirates." Of rare beauty, 
as may be judged from the accompanying photographs, 
Marin Sais and Ollie Kirkby have both gained extensive 
foUowings by their work in Kalem productions, notable 
among recent releases being "Stingaree" and the four-part 
feature, "The Pitfall." They will be favored with unusual 
opportunities for the display of their versatility in "The 
Love Pirates" since there is a strong touch of comedy 
present throughout the dramatic action of the stories. The 
comedy is of the satiric nature to be expected from the 
author of "Snobs" and "The Red Light of Mars." 

Though long ranked among the most prominent of literary 
lights it is since the publication of "God's Man," one of the 
most talked-of novels in years, and for some time past at 
the top of the "six best sellers" list, that George Bronson 
Howard has been recognized as one of the .American writers 
whose work will live. He is undoubtedly the youngest 
American novelist of distinction. Though no figures are 
mentioned by the film company it is probable that the cost 
of "The Love Pirates" will set a new picture mark. 

Like many other leading literary men, George Bronson 
Howard is an ex-newspaperman. Though barely in his thir- 
ties, and with a life filled with activity, by his prolific pen 
and broad vision he has succeeded in obtaining recognition 
as a novelist, dramatist and librettist. As a newspaperman 
Bronson Howard served on the New York Herald, the 
Brooklyn Citizen and the Baltimore American, after which 
he went to the Philippines in 1900 for a news syndicate. 
While there he held ofiice in the customs and constabulary 
service under the Philippine Civil Government, leaving there 
for China, where he assisted in the reorganization of the 
Chinese Imperial Army. He served in Manchuria during 
the early days of the Russian-Japanese War as a correspond- 
ent for the London Daily Chronicle until he was deported 
by the Russians for getting uncensored matter through the 
lines. 

After a few years in newspaper and magazine work in 
California on his return to this country he came east to 
engage in more ambitious work. His contributions to the 
Popular Magazine, which included the famous "Norroy, Dip- 
lomatic Agent," stories, are well remembered as among the 
work of a group of authors who brought that publication 
to the crest of popularity. The "Norroy" stories were later 
published in book form, and have since been translated into 
several languages. Bronson Howard at this time wrote "The 
Only Law," undoubtedly the first crook play, and forerunner 
of the "Within the Law" type. It was later revived under 
the title "The Double Cross" with such stars as Arnold Daly, 
Emmett Corrigan and Florence Rockwell in the cast. 
"Snobs," the first starring vehicle of Frank Mclntyre, was a 
big hit on Broadway and equally successful when adapted 
to the screen. 

Turning to a lighter field, Mr. Howard wrote the book and 
lyrics for two Winter Garden successes. "The Passing Show 
of 1912," and "Broadway to Paris." The following season 
he collaborated on the book and lyrics of another Winter 
Garden hit, "The Whirl of Society." 

"Scars on the Southern Seas," a novel; "Sea Gold," a serial, 
and "The Red Light of Mars," a play, are works of Mr. 
Howard's pen during the succeeding years. In book form, 
"The Red Light of Mars" has been highly praised by such 
critics as Arnold Daly, who declared it, "The best comedy 
ever written by an American, probably the best play," and 
George Broadhurst, whom it caused to say, "I honestly be- 
lieve George Bronson Howard is one of the few American 
writers whose work will live." 

"An Enemy to Society," the novel later successfully 
(dramatized, is another of Bronson Howard's well-remem- 
bered works. "God'j Man," the Bobbs-Merrill novel, is the 
most recent. Surely there are bright omens for the success 
of "The Love Pirates," following as it does, so sensationally 
successful a work as "God's Man," which critics have de- 
clared to be a masterpiece. 



54 



THE MOVING PICTURE WORLD 



January 1, 1916 



Capt. Kleinschmidt Now at Italian Front 

His Wonderful Pictures to Be Seen Soon in America — Will 
Lecture on His Personal Adventures. 

By W. Stephen Bush. 

ANOTHER formidable looking letter from war-ridden 
Europe has arrived in the office of the Moving Picture 
World. It is dated November 8 and mailed from 
Trieste. The writer is Captain F. E. Klciiisclunidt. well- 




The Walls of Belgrade. 

known to readers of this paper. The accompanying pictures 
show that the Captain is still in the thrilling centre of things 
and likewise that he lets no opportunities escape him. 

Captain Kleinschmidt in his letter says that he has re- 
turned from the Servian front and that his work in Servia 
being practically finished he has gone to Trieste, where the 
Austrian headquarters are situated. He speaks of having 
secured permission to go to the Italian front. 

He goes on to say: "I am here in Trieste now and will 
go in a submarine boat and on the Isonzo front. (.)n my 
return I found amongst my mail two copies of the Moving 
Picture World. Believe me. I was glad to see the old Mov- 
ing Picture World once more. I devoured it from cover to 
cover to get an idea of what is going on in the moving pic- 
ture business." Captain Kleinschmidt later left Trieste and 
looked over the bloody battlefields on the Italian front. "I 
have seen," he writes, "much fighting and many battles dur- 
ing my nine months at the front, but this region here beg- 
gars description. In three great offensive movements the 
Italians have tried to break through the iron wall of Austrian 
forces and a hundred thousand Italians have broken their 
skulls on this wall; they are lying in heaps before the barbed- 
wire entanglements." 

The Captain speaks of the extraordinary facilities he en- 



^..>" 



.. _ ^m 



J^r. 



rr":. 



The Fortress Kalemogdan, Belgrade, from 3,000 Feet Altitude. 

joyed for taking pictures. He was requested to show his 
films to the great General Staff to the Crown Prince and 
Archduke Frederick. Here is another interesting passage 
from the letter: 

. "I circled over Belgrade for an .hour and a lialf and took 
moving pictures from a height of 3,000 feet. I enclose some 
views I took with my Graflex camera when I ran out of 
Kino films." 



One of the accompanying pictures shows just what the 
Captain accomplished. 

With all the excitement and the adventurous times it ap- 
pears that the Captain is just a bit liomesick and looks for- 
ward with thinly disguised pleasure to the day of his return 
to "God's country." All of his films have been incorporated 
into the ofificial war archives of Germany and Austria. 
Captain Kleinschmidt e.xpects to return to this country some 
time in January. The chances are that he will come close 
upon the heels of his most interesting letter. He expects to 
show his war films and lecture on the events of the great 
struggle and on his own thrilling and unique personal ex- 
periences. He has alternately hobnobbed with royalty and 
shared the life of the common soldiers in the trenches and on 
the firing line. He surely will be worth listening to when 
lie comes back and his pictures will have the stamp of au- 
thenticity. 



At Leading Picture Theaters 

Programs for the Week at New York's Best Motion Picture 

Houses. 

"Lydia Gilmore" at the Strand. 

PAULINE FREDERICK is the star at the Strand thea- 
ter this week, appearing in a photo-dramatic adaptation 
of Henry Arthur Jones' powerful drama "Lydia Gil- 
more," a Paramount picture produced by the Famous Play- 
ers Film Company. In this silent drama Miss Frederick 
makes a distinct departure from any role in which she has 
been seen on the screen, and portrays a woman who holds 
the secret knowledge that her husband is a murderer. 
Though she loves her husband, his increasing neglect of her 
gradually cools her affection for him, and when she meets 
Benham, a great prosecuting attorney, his influence over her 
son and his love for the boy win the regard and, finally, the 
love of Miss Gilmore. 

The Strand Topical Review contains latest news and war 
pictures, and new ladies' fashions in colors, taken in this 
country and abroad. The concert program is a varied and 
pleasing one. The soloists for the week are: Margaret Hor- 
ton, contralto; Martha De Lachman, soprano; Martin Rich- 
ardson, tenor, and Bruce Weyman, baritone. 

"The Old Homestead" at the Broadway. 

"The Old Homestead,'' is which the late Denman Thomp- 
son starred for over thirty years, has been converted into a 
Paramount picture by the Famous Players Film Company 
and is being shown this week at the Broadway theater. 

Director James Kirkwood and his company went to New 
England and spent several weeks in photographing scenes in 
and about the Thompson farm and in the outlying country, 
where there still exists to a remarkable degree the same in- 
teresting and delightful types that were found by Thomp- 
son when he wrote the play three decades ago. Even the in- 
terior of the Thompson home was used. 

Triangle Program at the Knickerbocker. 

De Wolf Hopper's film debut in "Don Quixote" has been 
so successful at the Knickerbocker theater that he is being 
retained in the Triangle star combination , this week. The 
rest of the program presents Willard Mack in "The Con- 
queror" and Chester Conklin in "Dizzy Heights and Daring 
Hearts." The last-named is a Keystone comedy and a 
monoplane and a biplane figure prominently in the action. 
The play ends with the blowing up of a 200-foot chimney, 
burying the comedy villain under the bricks. 

De Wolf Hopper proved last week the fallacy of a pet 
tlieatrical tradition. The week before Christmas has always 
been a bugbear to the stage world, yet "Don Quixote" and 
Hopper attracted large audiences to the Knickerbocker all 
the, week. Hundreds of school teachers were present at the 
various performances and expressed their approval of the film 
version of the Cervantes classic as an educational force. 
Program at the Vitagraph Theater. 

"The Crown Prince's Double," a five-part Blue Ribbon 
Feature, heads the bill at the Vitagraph theater this week. 
The principal parts are portrayed by Maurice Costello, Ann 
Laughlin, Thomas R. ^lills, .Anders Randolf, Howard Hall 
and other Vitagraph players of prominence. Included in the 
program is a three-part Broadway Star Feature, "The Wan- 
derers." produced by the Western Vitagraph Company, fea- 
turing Mary Ruby, William Duncan and George Holt. The 
photoplay tells the story of a wandering blacksmith, made 
wealthy overnight, by a stock boom, and contains a fall over 
a precipice that furnished real thrills. Mr. and Mrs. Sidney 
Drew are seen at their best in "By Might of His Right," a 
one-part comedy, in which Donald MacBride is also cast. 

"The Birth of a Nation" is in the last week of its run at th« 
Liberty theater. 



January 1, 1916 



THE MOVING PICTURE WORLD 



55 



The Romance of a Great Business 

The Beginnings of the House of Pathe — Patience and 
Industry the Keynotes. 

GREAT businesses do not. like the dragon's teeth of 
mythology, spring into life fully equipped and formid- 
able in the panoply of rhight. Rather are they the 
slow evolution of a big idea in the mind of a genius to 
which has been brought the propelling force of vigorous 




__J 



Charles Pathe. 



personalities, strong wills and generally a high standard of 
commercial ethics. In all the history of business there is 
no more remarkable growth than that shown by the motion 
picture industry. Realizing that today it is the fifth in 
importance of all the great businesses of the United States,^ 
it is hard for one to reconcile himself with the fact that 
some twenty years ago there was no picture business — ■ 
merely an Idea, that Drama, Opera and Comedy sat all 
powerful and apparently inviolate on the throne of the 
Speaking Stage and that the man who would have prophesied 
that they must yield supremacy to the long rolls of cel- 
luloid film and the flashing of rays of light upon a snowy 
screen would have been looked upon as a fool or a dreamer. 
But Genius gives Vision or the sons of men would today be 
living the life of the Troglodytes of past ages. Let us then 
concede that the pioneers of the World's greatest amuse- 
ment were geniuses and men of \'ision. 

The photodramas we see today are built upon no greater 
romance than the rise of the house of Pathe, the great in- 
ternational business with factories, studios and selling or- 
ganizations in all parts of the globe, yet only about twenty 
years ago it was founded by four brothers, who each con- 
tributed his whole capital of 2,300 francs apiece — less than 
$500, for each, and less than $2,000 for all, and after only 
three weeks two of them, horrified by their own rashness, 
withdrew, taking their money with them! Today Emile and 
Charles Pathe, the two to whom was given Vision and who 
remained, are drawing $100,000 apiece per year in salaries 
alone, besides their great profits from the business! 

Harking back to those early days we find Charles Pathe 
with two of those primitive machines where one was privileg- 
ed by depositing a coin to see a succession of tiny photos 
tumbling over one another, and giving the effect of life 
action. The original idea had been our own Edison's, and 
Mr. Pathe was the one man in Europe to recognize that 
there was the germ of great things. In a tiny store he 
placed these machines on view and quickly saw that it was 
profitable. There were no changes of program in these ma- 
chines — and but one picture to each. Mr. Pathe saw that 
to make his patrons come back again and again it was 
necessary to provide new pictures. Then and there was 
born the modern film evrhange idea, for he purchased 



twenty machines, placed them in twenty different towns, and 
switched his pictures in weekly rotation. 

From his profits he secured Lumiere's motion picture 
camera, then just completed, and began to take his own 
pictures, ten or fifteen feet at a time. His wife feeding 
chickens, a railroad train entering a station, a man running, 
sheep grazing; these were his early subjects. The idea of 
projecting these strips of film into the screen helped the 
infant industry tremendously. Mr. Pathe took his fragmen- 
tary films in his pockets to London, Berlin, Rome, traveling 
third-class because of his limited means, and sold them there. 
Gradually his films lengthened and his markets increased, 
but for some time he was his own cameraman, shipping clerk, 
manufacturer, salesman, and demonstrator. 

One day the idea came to him that a story could be 
worked out upon the screen — that such film stories would 
possess a wider appeal than the bare facts of every-day 
life which he had been filming. He hired Max Linder, then 
an actor, limp of purse, at $4 a day to work in comedies, 
and Louis J. Gasnier, a stage manager and play producer 
of Paris, to direct the taking of these pictures. Here was 
born the photoplay of today and from this beginning have 
come the "Cabirias," "The Births of a Nation," etc., with their 
universal appeal and gripping power. Max Linder, still con- 
sidered by many critics the greatest comedian of the screen, 
up to the time of the war was drawing $70,000 per year, 
a colossal figure for France. Louis J. Gasnier, the first 
Pathe director, is today general manager and vice-president 
of the vast Pathe American interests. 

A wise man has said we cannot stand still — we must either 
progress or deteriorate. The house of Pathe through all 
the years has not retreated, but has consistently kept at 
the head of the procession. The one-room factory of twenty 
years ago today is represented by a 14,000,000 franc factory 
in Joinville, France, with sisters in Montreuil, and other 
places; by others in England and the United States, the open- 
air platform where the first plays were staged was the 
ancestor of huge modern studios in France, the United 
States, England and India; the selling force of one man who 
carried his tiny films in his pocket is today represented by 
scores of ofiices and exchanges in all parts of the world, 
there being nearly forty in the United States alone; the 
news film which even today in the face of wide competition 
is associated in the minds of most people with the "Pathe 
Weekly," the first to be made, has a lusty family in the 
Pathe News in the United States, The Pathe Gazette in 
Great Britain, the Pathe Journal in France, the Pathe 
Giornale in Italy, and another with an unpronounceable name 
in Russia. 

It is truly good for one's own inspiration's sake when 
looking at a Pathe Gold Rooster play, the name by which 
the best films of the Pathe product are known, to remem- 
ber the busy man who was not too busy to have Vision, 
tramping tlie broad highways with his camera some twenty 
years ago! 



VIOLA DANA IN "THE INNOCENCE OF RUTH." 

Viola Dana, the dainty little Edison artist, will at last 
have in the Kleine-Edison feature, "The Innocence of Ruth," 
the chance she has been seeking for a long time; an oppor- 
tunity to do a bit of dancing. For if there is one thing 
that this little lady can do delightfully, it is to dance. She 
excels at the classic dance and seems to catch in her lithesome 
body the very spirit of perfume-scented spring and care- 
free child days. In it, her spontaneous girlishness, which 
has endeared her to many on the screen, finds freest and 
prettiest expression. Yet this little miss does not frown 
upon the ballroom dance like many who love the classic 
steps. In fact, did the screen let you hear her voice, you 
could hear in this play audible sniffles from a cold which 
she caught at the Boston Exhibitors' Ball from dancing too 
much. Miss Dana was taught to dance by a famous danseuse, 
now retired. She has won a number of prizes for excelling 
in ballrpom dances. In the feature, "The Innocence of 
Ruth," she ranges over some four or five different dances. 



REVISE YOUR MAIL LIST. 

F. F. Latta, president and treasurer of the Cozy Company, 
operating the Cozy, Princess and Lyric theaters of Austin, 
Minn., hands this bit of timely advice to manufacturers: 

"Why don't the producers revise their mailing lists? There 
is delivered to us each week bundles of matter addressed 
to houses that have been out of business for five or six years, 
and if this condition prevails throughout the country, which 
no doubt it does, it must mean tons of matter each week 
wasted, to say nothing of the labor and expense of postage." 



56 



THE MOVING PICTURE WORLD 



January 1, 1916 



World Film Productions 

Will Open the Year With a Number of Noteworthy Subjects. 

THE first month of the new year finds the World 
Film Corporation and its staff of directors, players 
and scenic artists engaged upon a group of feature 
pictures that promise to be the most imposing of this or- 
ganization's many productions. 

Clara Kimball Young, prominent among photoplay stars, 
is at work under the direction of Edwin August in a Russian 
five-part drama dealing with revolutionary plots and coun- 
terplots. Many of the exterior scenes were taken during 
the recent big snow storm with exceptionally realistic efifects. 
Particular enthusiasm was aroused among the heads of the 
organization by the successful staging of a scene depicting 
the KishineiT massacre in which nearly a thousand people 
appeared. 

Director Chautard and a company headed by Frances Nel- 
son, June Elvidge and Douglas MacLean are producing the 
filmed version of Jules Eckert Goodman's remarkable play, 
"The Point of View." The pictorial adaptation by Emmett 
Campbell Hall maintains only the thread of the original play 
and builds it into a powerfully dramatic story. Miss Nelson 
has the most important part in which she has yet appeared 
under the World Film banner, and Miss Elvidge, too, is ex- 
pected to win new laurels through her skillful performance 
of the important role in which she is cast. 

George Beban's original story of life in pastoral France 
and in the Parisian studios and salons is rapidly nearing 
completion under the masterly hand of Director Tourneur. 
The man}- thousands of picture patrons who reveled in 
Beban's marvelous characterization in "An Alien" will soon 
see this noted character actor in a role that gives him the 
greatest opportunities of his stage and screen career. 

Miss Kitty Gordon, the statuesque queen of musical fame, 
is progressing rapidly with her first film venture at the 
Paragon studio under the direction of Frank Crane. This 
picture, an adaptation of H. C. Phillips' noted novel "As in 
a Looking Glass," afifords Miss Gordon the opportunitj' to 
wear a marvelous array of gorgeous gowns and to display 
every phase of her dramatic talent. 

Holbrook Blinn, Director Barry O'Neill and the company 
producing "Life's Whirlpool." an adaptation of Frank Nor- 
ris' great .American novel, "McTeague," have returned from 
the south with every foot of the picture completed. It is 
being cut and assembled for immediate release. Private 
showings have convinced Lewis J. Selznick and the other 
heads of the World Film Corporation that in "Life's Whirl- 
pool" they have the most gripping picture yet produced at 
their studio. 

Director Oscar Eagle and his star, Robert Warwick, have 
nearly completed the final interior scenes of the five-part 
filmed version of Henry Russell Miller's successful novel. 
"The Ambition of Mark Truitt." The title for this picture 
has been a much-discussed matter in the World Film offices, 
but a final decision has been reached on "The Quest 
Eternal." 



WALTER MACNAMARA REJOINS UNIVERSAL. 

When the papers announced recently that Jane Gail, the 
talented and popular English star, had returned from Eng- 
land and the zone of Zeppelins and rejoined her old part- 
ner. Matt Moore, at the Imp studios, the Universal Film 
Manufacturing Company received many congratulatory let- 
ters from exhibitors who were exceedingly happy that the 
comedy pair was back in harness again for the tjniversal. 

But "old home week" is going on right along at the Imp 
studio, as Walter Macnamara, author of "Traffic in Souls," 
and other photoplays which have gained wide and extensive 
popularity, has come back, and will be associate director 
and script writer for the Matt Moore-Jane Gail Imp comedy 
company. The English trio has already started operations 
at thenew studio at Leonia, and their "first releases will be 
made in January. 



MOSS SENDS THE "ONE DAY" PLAYERS SOUTH. 

The players appearing in the B. S. Moss screen production 
of "One Day," a sequel to Elinor Glyn's "Three Weeks." left 
New York last Saturday, December 25, aboard "The Citv 
of Montgomery," with Savannah as their destination. 

In addition to Jeanne Iver, the star of the organization. 
Director General Hal Clarendon and Head Cameraman H. 
M. Dean and the supporting company, there were in evidence 
the technical director and his staff, assistant cameramen, 
property men and electricians, making in all a total of forty- 
two for which passage was booked. 




Gardner Hunting With Wharton 

ONE item of news that will be received widely with 
interest, not only by members of the motion picture 
fraternity of New York and of the country at large, 
but also by the followers of the writers' craft and by readers 
of the magazines all over America, is the announcement made 
this week that Wharton Incorporated have secured the ser- 
vices of Gardner Hunt- 
ing, writer, editor and 
scenarioist, whom they 
have put in charge of 
their scenario depart- 
ment. 

Mr. Hunting has 
many friends, both 
among the men and wo- 
men who are making 
the literature and the 
pictures of this country 
to-day, and those who 
are enjoying both. His 
stories, especially those 
for and about boys, are 
known wherever the 
leading periodicals find 
their way to home fire- 
sides, and. though he is 
a comparatively .new re- 
cruit to the motion pic- 
ture world, he needs 
no other introduction 
than a mention of his 
name, to be sure 
of a warm welcome. 

Some great plans are brewing in that model plant of the 
Whartons at tlie foot of Lake Cayuga. Feature pictures 
from tlie popular novels of Fred Jackson, from the Broad- 
way and country-wide stage-successes of the Shuberts, as 
well as some original and unique things, with which the 
name of Wharton is becoming syonymous, are to follow 
the Wallingford and Elaine series. Clyde Fitch's "The 
City" and the never-to-be-forgotten "Hazel Kirke" are 
among the earliest of the good things to make their appear- 
ance for this early winter season. Fred Jackson's "Red 
Robin," an amazing story of a secondary personality, will 
soon be picturized. Mr. Hunting has just finished another 
scenario based on Mr. Jackson's famous Lloyd Demarest 
stories, and is putting the finishing touches on a remarkable 
snow-picture of Leo Wharton's own original authorship, 
which will probably be released under the title "A Tragedy 
of the Snows." 

Mr. Hunting was for several years editor of People's 
Magazine, of Street & Smith's list, and has staunch friends 
on the staff of that popular publishing house, as well as 
among the multitude of writers for their periodicals. His 
books are being featured among the Christmas offerings in 
the great stores, and many of their readers will soon be 
looking forward to the things in his pictures of which they 
have grown fond in his stories. There is many a man 
among the scenario writers and editors as well as the editors 
of the craft's own periodicals who will extend a cordial 
hand to him and wish him good luck in his new under- 
taking. 



Gardner Hunting 



SCREENERS HOLD CHRISTMAS TREE. 

A hundred members of the Screen Club gathered about a 
big tree in the parlors of the clubhouse on the evening of 
Tuesday, December 21. King Baggot was chairman of the 
committee that had arranged the plans for a "get-together." 
President Billy Quirk acted as Santa Claus and saw to it 
that every Screener got at least one Christmas present. The 
fatherly advice that accompanied each token was the cause 
of a steady flow of laughter. Later there was a spread down- 
stairs. There were songs by Bruce Weyman. whose "Man- 
dalay" and "Mother of Mine" were applauded long; Sam 
Ryan, who, with his Irish songs, kept the crowd in high 
humor; Joe Phillips. Harry Benham and Georgio Majeroni. 
Sidney Bracy and William McKenna accompanied at the 
piano. It was entertainment of the best. 



PANTAGES BOOKS "RED CIRCLE." 

B. E. Loper, manager of Pathe's Los Angeles office, wires 
under date of December 17 that Alex. Pantages after view- 
ing competitive serials booked Pathe's "Red Circle" for Los 
Angeles, San Francisco, Seattle, Spokane and Tacoma. Mr. 
Loper wears a broad smile, for Mr. Pantages' judgment 
counts for a lot in his territory. 



January 1. 1916 



THE MOVING PICTURE WORLD 



57 



Metro Pictures in 19l6 

Announcement of Plans Includes "Survival of the Fittest" 
Predicts President Rowland. 

THE year 1916 is to be by far the most important year 
in the history of the development of motion pictures, 
and it is to be a year of the survival of the fittest." 
This is the prediction of President Richard A. Rowland of 
the Metro Pictures Corporation. 

Metro has laid its plan definitely for the coming year, 
which includes many additions and improvements to its 
present service. It announces, as its permanent list of stars 
under long time contracts, Francis X. Bushman, Beverly 
Bayne, Mme. Petrova, Ethel Barrymore, Mary Miles Minter, 
Hamilton Revelle, Valli Valli, Martha Hedman, Mabel Talia- 
ferro, Edmund Breese, Emmy Wehlen, Marguerite Snow, 
Julius Steger, Lionel Barrymore and Grace Valentine. 

A decided innovation for Metro will be a series of four- 
teen pictures, two reels in length, in which Francis X. Bush- 
man will be the star, and Beverly Bayne is to be featured 
with him. Each one of these pictures will be complete in 
themselves, but they will constitute a completed long story 
when they have all been shown. The stories are unusual in 
character, vital in plot, and they will present some new ideas 
in picture making. A celebrated author has completed the 
series. Special campaigns have been outlined and will be 
conducted in behalf of the Bushman-Bayne series, and in 
connection with two other special series of two-reel subjects 
in which two distinguished women stars will be featured. 

Production of Metro wonderplays will be carried on almost 
exclusively in the East, although the Quality Pictures Cor- 
poration will continue to hold its Los Angeles studio in 
readiness in case of need. Metro now has studios at No. 3 
West Sixty-first street. New York City, where the Rolfe 
Photoplays Inc., under the general management of Maxwell 
Karger, and Columbia Pictures Corporation under the gen- 
eral management of Charles Maddock, have been making 
pictures during the past six months; a studio in Fort Lee, 
N. J.; the Popular Plays and Players studio, at No. 238 West 
Thirty-fifth street; as well as the largest studio in the world 
under glass, and another local studio will be added to the 
list before March. 

While special stress will be laid on the making of five-reel 
feature subjects, there will also be one-reel comedies and two- 
reel subjects, in which the foremost Metro stars will ap- 
pear. Metro's aim for the New Year is to make the best 
pictures possible, with consistent quality the watchword. 

Tlie list of Metro productions for the year include a large 
number of original scenarios in addition to adaptations from 
famous, plaj's and books already purchased by the scenario 
department. Vital, dramas that are clean and tremendously 
interesting, stories with continuity, and power rather than 
"punch," are in a general way, the sort of productions that 
may be expected.- The classics have been drawn upon for 
eight of the summer productions. 

"Metro looks forward." said President Richard A. Rowland, 
in speaking of the coming months, "to a great year, because 
Metro enthusiasm, Metro spirit and Metro ability is concen- 
trated as never before, on the making of good pictures. 



MAURICE CYTRON JOINS HORSLEY. 

Maurice Cytron has joined David Horsley's staflf of assist- 
ant directors and has been assigned to Director Bowman's 
company, now producing "The Bait," which is to be the first 
Horsley-Mutual Masterpicture, de luxe edition, release. He 
was associated with Mr. Bowman when the latter was di- 
recting plays starring Francis Bushman at the Quality 
studios. 

Mr. Cytron's first work in motion pictures was with the 
Lubin company in Arizona as assistant director to Romaine 
Fielding, who was producing western dramas. This was six 
years ago. Later he was with Selig at Los Angeles as as- 
sistant to Burton L. King. A six months' engagement with 
the Eclair company at Fort Lee, N. J., was followed by a 
contract with Essanay and then the Quality company. 



SYDNEY MASON TO BE FEATURED. 

Because of his good work in Rialto Star Features on the 
Mutual Program, the Gaumont Company will feature Sydney 
Mason with Miss Marguerite Courtot in the Mutual Master- 
picture Company to be directed by Henry J. Vernot, at Jack- 
sonville, Fla. Before appearing upon the screen, Mr. Mason 
supported Blanche Walsh and Lillian Langtry. His last 
legitimate work was for Cohan and Harris in "Get-Rich- 
Quick Wallingford." 



Frank Mayo 

FR.\NK M.A.YO, who is featured in "The Red Circle," 
the serial detective photoplay produced by Balboa and 
released by Pathe, is the third actor of that name to 
come before the theatergoing public prominently. His grand- 
father, Frank Mayo, 
one of the foremost 
American actors of a 
generation ago, is still 
remembered for h i s 
sterling characteriza- 
tions in ''Davy 
Crockett" and "Pud- 
din' Head Wilson." 

However, the pres- 
ent bearer of the name 
does not seek approval 
for the achievements of 
his distinguished an- 
cestor. He stands on 
his own footing as a 
player, and as such he 
will surely measure up 
well alongside the 
Mayo family traditions. 
Although American 

born, Americans do not 
yet know much of this 
young man, for the 
greater part of his 
professional life has 
been spent abroad. 

Frank Mayo III was born in New York twenty-nine years 
ago. He played in his grandfather's companies as a child 
and was on the train with him when he died. He has been 
with the Horkheimer Brothers ever since. 




Frank Mayo. 



TIPPETT PLEASED WITH UNIVERSAL CITY. 

That despite pictures he had seen and accounts he had read 
concerning the Universal's Pacific Coast studio he had abso- 
lutely no conception of its size and completeness, is the 
substance of remarks made by John D. Tippett, managing 
director of the Trans-Atlantic Film Company of England, 
after having been conducted through the LIniversal City stu- 
dios the day after his arrival on the Pacific Coast by H. O. 
Davis, vice-president and general manager. 

As head of the European branch of the Universal Film 
Company Mr. Tippett went west while on a trip to the 
United States to see for himself just what the home of 
Universal Films is really like. 

"I have often wondered," he remarked, "how it is that the 
Universal films I have seen are so well done from the stand- 
point of casting and local color. Now it is quite plain to me. 
It could not be otherwise. With the hundreds of actors at 
the big studio from whom to choose the desired type, and 
•with a stafiE of technical men at the beck and call of direc- 
tors who need toreign sets, it is easily to understand how 
they are so nearly perfect. It is wonderful, and I only wish 
I were able to take back with me some idea of it to my friends 
in the industry in England." 

Mr. Tippett sailed for England on Wednesday, December 
22. 



NEW VITAGRAPH OUTDOOR STUDIO. 

Here is a panorama view of the new studio of the Vitagraph 
Company at Hollywood. Cal., showing the open air stage 
where it is posible to take as many as twelve different pic- 
tures at the same time. The buildings in the distance near-- 




New Vitagraph Outdoor Studio, Hollywood, Cal. 

ing completion are to be used for the mechanical depart- 
ments of the industry. The property of the Vitagraph Com- 
pany covers several acres, and the surrounding property- 
provides scenes for thrilling rides and prairie scenes. 



58 



THE MOVING PICTURE WORLD 



January 1, 1916 



The New News Reel 

Big Four Branches Active in Behalf of Hearst- Vitagraph 
News Pictorial. 

FOLLOWING the announcement that the new Hearst- 
Vitagraph News Pictorial would be released through 
the V-L-S-E, representatives of that organization made 
a very quick and effective canvass of the field, with the re- 
sult that this news feature will have as wide a distribution 
from its inception as any film of like character has ever 
obtained. . 

The first release will be on January 4th. There will be 
two releases each week thereafter, on Tuesday and Friday. 
Each release will consist of approximately one thousand feet 
of film. Eight hundred feet of this film will be devoted to 
national and international subjects, the other two hundred 
will have to do with the local news of the particular zone 
in which it is displayed. In addition to this, there will be 
"extras," such as newspapers issue. This means that when 
some great, important national or international happening 
occurs, the motion picture narrative of it will be rushed to 
those exhibitors who are regular users of this service. With 
this special will go proper publication, advertising, and 
proper lobby and outdoor posters. 

With all the pictures, there will be issued a one-sheet 
poster, and a set of five original photographs, 11x14, with 
printed captions illustrating scenes from the reel. 

As has been indicated in the announcements for this pic- 
torial, it will be extensively advertised in all of the Hearst 
magazines and newspapers, covering as they do, every sec- 
tion of the country. The first advertisement for the pictures 
appeared in the Hearst papers of Sunday, December 26th. 
It ocupied a full page. Quarter-page advertisements are 
scheduled to appear daily thereafter. 

In addition to these advertisements, the Hearst papers 
will print once a month, a list of all exhibitors in their re- 
spective territories, showing the Hearst-Vitagraph News 
Pictorial. This will be afterwards distributed in a handy 
booklet memorandum form, which is an innovation that it is 
thought will be welcomed by both the trade and the public, 
for the reason that the great difficulty in advertising of such 
features in the past, has been to inform the public where 
these might be seen. 

The first release will be issued from New York. After the 
system of distribution has been effected, releases will be 
made ffom Chicago and from San Francisco as well, each 
containing eight hundred feet of the same material which 
makes up the New York release, and two hundred feet of 
subjects of interest primarily to the particular sections of 
the country in which those cities are located. 

Among the many novelties which have been introduced for 
this service in addition to the cartoons by Tom Powers 
and the exceptional fashion pictures which are to be run, 
will be a human interest department in which will be shown 
studies of men and women prominent in the public life. 

The editing of this news service is under the direction of 
Ray Hall, who has his headquarters at the Vitagraph plant • 
in Brooklyn. Mr. Hall for many years, was in the general 
news service field, including such organizations as the United 
Press and the International News Service, and was formerly 
editor of the Hearst-Selig News Pictorial. 

Fatty and Mabel Booked East 

With Minta Durfee, Al St. John and Others They Will Start 
From Los Angeles Day After Christmas. 

THE new Eastern Keystone company, under the direc- 
tion of Roscoe (Fatty) Arbuckle, will start from Los 
Angeles for New York on December 26. The cele- 
brated Mabel Normand is the star, and prominent among 
the principals are Minta Durfee and Al St. John. The com- 
pany, while possibly making a few stands en route to film 
scenic views, expect to arrive in New York on New Year's 
Day or soon thereafter. They will probably use Fort Lee 
studios, but their work will not be confined to this city, as 
they will handle a good many locations in various parts of 
the East. 

This will be "Our Mabel's first Eastern film takisg in 
three or four years. She is delighted at the prospect. While 
an Atlanta girl, Miss Normand's mother and sister live in 
New York and there will be a joyful family reunion about 
the first of the year. 



WIFE OF GAUMONT ACTOR DEAD. 

Mrs. Phin Nares, wife of a member of Gaumont's Casino 
Star Comedy Stock Company, expired December 20. She 
had herself occasionally appeared in Casino productions with 
her husband. 



Reducing Fire Hazard in Exchanges 

Ludwig Diller, President Atlas Film Trading Company, 
Draws Conclusions from Recent Blaze. 

Editor. Moving Picture World: 

We ask your particular attention to the facts that developed 
in our recent fire at our office, at Atlas Film Trading Company, 
at 1600 Broadway. There were many peculiarities developed 
which we believe to be of great interest to the motion picture 
trade in general, as these facts seem to lessen the hazards of 
handling and storing film. The Mecca Building is one of the 
modern fireproof office buildings having a fireproof floor but a 
wood top floor. Aside from this "wood flooring there is no com- 
bustible material except window frames in the building. The 
building is also equipped with a high-pressure sprinkler 
system. 

We have a small rewinding room for two operators, and this 
room contains three sprinkler heads. Our film was contained 
in old fashioned metal cabinets, but each reel was also in a 
tight tin can. At the time of the fire practically all of the 
reels were in the cabinets. There were, however, on the floor 
of the room several tin cans containing film. On top of these 
tin cans were three reels of film that had just been returned 
from one of the theaters, and unfortunately they were not in 
any receptacle whatever. 

Our film examiner was working on a four-reel feature, one 
reel of which was on the rewinder: the three other reels were 
laying around on the table and were not in tin cans. Aside 
from the seven reels mentioned by us, no film was exposed 
in the room other than mentioned above. A few features were 
on the floor in tin cans, the balance of the film approximately 
one hundred to one hundred and twenty-five reels .being In 
metal cabinets in tin cans. The Are itself apparently started 
from defective wiring or a short circuit on the rewinding table, 
.and it was but an instant before the reels on the rewinder were 
in a mass of flame which within a very few seconds ignited 
the additional three reels on the table. The heat from this 
blaze was intense enough within a short time, possibly thirty 
seconds, to melt a sprinkler head and start the water. 

Within a short period, I should say approximately a minute, 
the three reels lying on the floor that were not in tin cans 
also ignited, exploding or opening up two more sprinkler heads. 
At or about this time everybody left the office and the door was 
closed so that it was impossible to know what the further ac- 
tion of the fire was until the fire department had done its 
work. As soon as we were permitted in our office again we 
found the following conditions prevailed: 

The fllm in the tin cans on the floor was unburned and the 
heat had not been of sufficient magnitude to soften the emul- 
sion and there was no evidence of fire. The cans were, how- 
ever, half full of water. Upon opening the metal cabinets we 
found that 90 per cent, of this fllm was perfectly dry and 
only such cans as had loose lids contained any water what- 
ever. The paint on the outside of one metal cabinet was badly 
burned and blistered and the heat ^vas intense enough to blis- 
ter and burn the paint on the mside of the cabinet, but the 
reels of fllm adjacent to this side of the cabinet were Intact. 
Fortunately these reels were not in direct contact with the 
side of the cabinet, there being at least the space of an Inch 
between the metal side and the tin can. The fact that the 
heat from the burning of the seven reels was not sufficient 
to either Ignite the other fllm or melt the tin cans or do any 
other damage to the fllm contained in these cans we believe 
due to the fact that the act of the sprinkler system in the 
room was not Instantaneous and the volume of the water 
spread into the room so great that the temperature was kept 
in almost a normal condition. 

If this is not the case there is no "way of explaining why 
the emulsion of the film was not softened. We also call your 
attention to the fact that the fire department upon arrival 
dumped a great deal of water into the room from the sprink- 
ler system. Our great damage and loss was not occasioned by 
tire, but by water, as the office was wrecked. The film, how- 
ever, was considerably damaged in its removal from the cabi- 
nets to the street, everything being wet and also the extra 
precaution taken by the fire department preventing the igni- 
tion of the film during its removal. This course consisted 
of dipping the reels in a bucket of water until they became 
rather damp. 

The lesson to the trade from this fire we believe to be 
somewhat along this line: First, the fool-proof rewinding 
table with electrical connections so made and the lights so 
arranged that It is Impossible for the fllm ever to come In 
direct contact with a wire. Second, that there should always 
be a minimum amount of film exposed on the operator's table 
in a rewinding room and that such film should at all times 
be contained in tin cans. Third, that an adequate sprinkler 
system will control the floor and prevent the spreading of 
the same to film contained In other cabinets or vaults, provided 
they are properly sealed In tin cans. These facts are con- 
siderably different from the requirements demanded by the 
various fire departments throughout the country. And if they 
can be established as true 90 per cent, of the film man's trouble 
in the storing and handling of motion picture fllm may be 
eliminated In the future. 

LUDWIG DILLER, 
President Atlas Trading Company. 



January 1, 1916 



THE MOVING PICTURE WORLD 



59 



The Motion Picture Exhibitor 



Herrington Is Hopeful 

League Matters Are "Looking Up" — Meeting of National 
Executive Committee — New Year's Resolutions Recom- 
mended by the President. 

THE activities of President Herrington, of the National 
League, have taken him into Ohio recently, where 
the progress of the league is reported as most grati- 
fying. Mr. Herrington says Ohio is a model state organiza- 
tion. It not only has the largest, but also the most active 
membership. The organized exhibitors of Ohio will con- 
tinue their uncompromising fight against censorship of any 
and every kind. They do not believe that the moving pic- 
ture men are in need of segregation like a lot of lepers who 
have to be e.xamined and pronounced whole before they are 
allowed to mingle with the rest of society. 

A meeting of the National Executive Committee of the 
league will be held in Chicago in the first week of the New 
Year. It is expected that the committee will decide upon the 
place and time of the next national convention of the league. 
A lively contest is anticipated. Chicago, Pittsburgh, De- 
troit and New York have friends in the committee and it 
is very probable that one of the cities here named will be 
the choice of the committee. 

President Herrington has issued a characteristic New 
Year's greeting to all exhibitors and especially to members 
of the league. First in the list of New Year resolutions 
suggested by Mr. Herrington is this one: "I hereby re- 
sove that it is to my best interest to see a LInited Exhibitor's 
League to protect our business and therefore I will make 
application for membership at once." 

Another very sensible resolution recommended by Her- 
rington is this: "I will not refer to a man in the same 
business as 'my opposition.' In the future I will greet him 
as a fellow-exhibitor, recognizing the fact that he has as 
much right in the business as I have. 

Here are the other resolutions: 

Third — I will do everything within reason to work in har- 
mony with him, knowing only too well, as taught by past 
history, that what I do to injure or undermine his business 
will also iniure or ruin my own business. 

Fourth — That in the future I will not speak of a fellow ex- 
hibitor as a Greek, or a Jew, or an Irishman, or from any 
other view with hatred, but will look at him as a brother ex- 
hibitor, knowing that when our enemies, political or other- 
wise, attack us, whether it be in the form of adverse legisla- 
tion or unjust ta.xation, they never refer to our nationality. 
They attack us as motion picture exhibitors, and it is to our 
advantage as exhibitors to combine our forces into one unit- 
ed organzition to meet and defeat the common enemy. 

Now, as president of the Motion Picture Exhibitors' League 
of America, I appeal to you to join that organization, and 
if the League is not what you think it should be, come in and 
help us make it what it ought to be. 

I hope to hear of the adoption of the above resolutions by 
the thousands of exhibitors throughout this continent. 

With best wishes for a successful future and with compli- 
ments of the season to yon all. 

F. J. HERRINGTON, President. 
Motion Picture Exhibitors' League of America. 



in Kansas, Missouri, Oklahoma, Texas and Arkansas, in the 
order named. Persons interested should correspond with 
James Delves, national secretary, 201 Apollo Building, 238 
Fourth avenue, Pittsburgh, Pa. 



OKLAHOMANS PLAN TRIP FOR MR. HERRINGTON. 

In all probability National President F. J. Herrington will 
be present at the next annual meeting of the M. P. E. L. of 
A. of Oklahoma, which is due to take place February 11 and 
12, 1916. Morris Lowenstein, secretary of the Oklahoma 
State League, recently wrote to L. W. Brophy of Muskogee, 
Oklahoma, who is a member of the National E.xecutive 
Board, requesting that he personally take up the matter with 
President Herrington regarding his coming to Oklahoma. 
Mr. Brophy states that he will do so at the meeting of the 
Executive Board, which takes place January 5 at the La Salle 
Hotel, Chicago. Not only is it planned to have Mr. Her- 
rington visit Oklahoma, but an effort is being made to 
arrange a Western circuit or tour for him, which will take 



OKLAHOMANS IN SUNDAY OPENING FIGHT. 

The M. P. E. L. of A., Oklahoma State Branch No. 23, 
through its secretary, Morris Lowenstein, has arranged for 
counsel to look after the case of the State vs. Smith, an 
employee of the Yale Theater Company, at Vinita, Okla- 
homa. Smith, the cashier and manager, and James Looney, 
the operator of the Grand theater, Vinita, Okla., were charged 
with operating a theater on Sunday. The exhibitors were 
represented by an able attorney, J. W. Thompson. The case 
was tried in the County Court and was a victory for the 
theater men, this being their first victory on Sunday closing, 
in a court of record, in the State. They won on every point. 
This was in July. It is now rumored that the opposition has 
filed an appeal in the Supreme Court. The league has re- 
tained eminent counsel to look after the case in the Supreme 
Court, should it be pushed. 



Ann Murdock 

ANN Murdock, little star of "Captain Jinks of the Horse 
Marines," Essanav's film version of Clyde Fitch's bril- 
liant comedy, arrived at the studio and immediately 
went on the floor with the picture in production. The young 
actress, prominent in the dramatic firmament is ridiculously 
young to hold such a place. Five years ago she finished her 
studies a t a boarding 
school in Philadelphia. 
(Boarding school is 
used at the star's re- 
quest.) She insisted it 
wasn't a finishing 
school, "just a plain, 
everyday boarding 
school." In June of that 
year, any ideas she may 
have had regarding a 
stage sareer were most 
certainly nebulous. But 
the following Septem- 
ber found her starring 
in "The Call of the 
North," in New York, a 
hastily arranged and 
pro duced offering o f 
Henry B. Harris. Un- 
der the Harris banner, 
the little lady appeared 
from time to time in 
such short-lived things 
as "The Noble Span- 
iard." 

Two years ago 
Charles Frohman of- 
fered her a contract 
which she accepted, and 
she is still with him on the stage. Her first Frohman play 
was "The Beautiful Adventure," a translation from the French 
in which she scored heavily. Then she appeared in "A Cele- 
brated Case." After another successful run, she created the 
role of the bride in "Excuse Me." 

Miss Murdock's age may be left to the guesses of anyone 
who cares to pass the time that way. 

"You wouldn't believe me if I told you," she said. "And 
besides, I don't see what difference it makes to the people 
who see me." 

But she is the youngest star, "the baby star" of Frohman's 
aggregation, and the most youthful he ever had. Her theory 
and recipe for success is "Work." In "Captain Jinks of the 
Horse Marines," she plays the part of Trentoni. the prima 
donna. Richard C. Travers plays opposite her in the title 
role. 




Ann Murdock. 



60 



THE MOVING PICTURE WORLD 



January 1, 1916 




Judge Butler, of Denver, Upholds "The Birth of a Nation." 

HOLDING that if any race had any right to complain of 
the showing of "The Birth of a Nation," at the Tabor 
Grand Opera House, in Denver, Judge Charles C. Butler, 
of the third division of the District Court, recently sustained 
the application of the managers of the show for an injunc- 
tion again Commissioner of Safety Nisbet, the chief of 
police, and all those acting under them from interfering 
with the presentation in that cit Judge Butler, however, 
in his decision stated that we would leave the matter open 
so that should occasion arise at any time which showed that 
an injunction would be necessary, the application could be 
renewed. 

The lawyers representing the city attorney's office, re- 
served the usual exception so that they could have the mat- 
ter reviewed in the Supreme Court, if they should so de- 
cide. 

Judge Butler reviewed the case at length. He said he had 
attended the show on Monday night, December 13, at the 
request of the counsel for both sides. 

I observed the picture thoughtfully, said Judge Butler. I have even 
reviewed the history of the times again since the beginning of this 
trial. 

And, all in all, I am of the opinion that the attorneys have over- 
looked the real facts vfith regard to who has a right to complain of 
this picture, if we are to judge by those who are placed in a bad light 
In the picture. 

I think that, without exception, throughout the play the white race 
Is placed in the most despicable position. 

They were the leaders in every act of lawlessneess that was shown 
on the screen and the negroes were merely used as their tools. 

Wherever the negro of the South did vicious acts such as are de- 
picted in the picture complained of, it is evident from the picture itself 
that they were not to blame. 

The scenes depicted are of more than fifty years ago. No one now 
connects the present white man or the present negro with those times. 

Two generations have passed. From my view of the picture none 
but a degenerate of any race would come from viewing that picture and 
start a riot or other trouble. 

If we should suppress a picture or show because it had vicious 
characters we would have to suppress nearly all plays. 

The courts should not interfere with the advancement of art on the 
stage or elsewhere, so long as there is nothing obscene or dangerous 
^ the citzenship of the community. 

Rumors in Chicago on Big Matters. 

The presence in Chicago last week, at the same time, of 
David Wark Griffiths, .'\dolph Zukor, Carl Laemmle and 
Louis J. Selznick, gave rise to many rumors, some of them 
ridiculous and others startling. 

One of the latter type was sent on the wing by the fact 
that Mr. Zukor and Mr. Griffith held two private confer- 
ences, about which they would reveal nothing. This rumor 
was to the effect that Mr. Griffith had resigned from the 
Triangle forces and that Mr. Zukor was exercising his most 
persuasive powers to induce him to join hands with Famous 
Players. 

Another rumor went the rounds that several of the big 
interests were making soundings for consolidation, but none 
of the principals would shed any light on the matter. 

It is safe to class all that has been said about the con- 
temporaneous visit of these men as mere rumor,' for no 
one is qualified to state that it happened by chance or was 
the result of prearrangement. 

Mr. Zukor gave out that he was here to arrange plans 
for his organization for the coming year: Mr. Selznick 
stated that it was essential to the future of moving pictures 
that they should be distributed through the same channel; 
Mr. Laemmle said a little about the Bluebird product re- 
ferred to in my last letter, and Mr. Griffith said nothing, 
except that he had merely stopped over for a few hours, on 
his way from New York to his Los Angeles studio. 

Billie Burke, Chicago Tribune Star. 
Miss Billie Burke is under contract with the Chicago 
Sunday Tribune as the star of that paper's next moving pic- 
ture serial. She has been engaged for thirty weeks at $120,- 
000. $50,000 of which has already been paid her, and the re- 
mainder will be drawn in weekly installments of $2,333.33 
e-yery Saturday. 



Miss Burke has been secured under a special arrangement 
with her husband, Florenz Ziegfeld, Jr. The photoplay in 
which she will star is a drama of adventure, by Rupert 
Hughes ahd his wife, Adelaide Manola Hughes. Mr. Hughes 
is a well-known author and dramatic artist, and his wife is 
also a distinguished writer and actress. 

The serial will be produced by George Kleine in his New 
York studios, and will comprise 20 parts, of two reels each. 

An Eminently Unfair Minister Defeated in Bitter Attack 
Against Pictures. 

Frank J. McWilliams, owner of the Casino and the Strand 
moving picture theaters in La Crosse, Wis., was arrested 
recently on the charge of violating the Sunday closing law 
in that city, the warrant being secured by the Rev. Joseph E. 
Watson of the West Avenue Methodist Episcopal Church. 

It appears that the reverend gentleman has a special an- 
tipathy to the presence of picture theaters in residence dis- 
tricts of the city. He singled out the Strand as the especial 
object of his wrath, because it is located but a few blocks 
away from his church, but he had no charge to bring 
against downtown houses which also violate the Sunday 
blue law. He says he does not know that they are violating 
the law. 

In a sermon delivered in his church on Sunday, December 
12, the Rev. Mr. Watson, in his abuse of moving pictures, 
spoke in part as follows: 

For e-xample look into the home of a certain family : they are liv- 
ing comfortably ; they are paying their bills and are able to face the 
world courageously. A picture show is established within easy reach 
of their home. They attend, and attend until it becomes a habit; the 
grocery bill begins to get behind a little ; wages do not seem to go as 
far as they used to do ; they begin to blame the high cost of living and 
the oppression of the r^c . in announcement of special 

features at the picture show. Listen to the conversation ! "I wish we 
had saved our- money ye f^ relay, sn we could go to this, but we can't 
afford so much." They read the bill again. There is the gaily colored 
billboard on the street. Listen ! "I really would like to see that." 
There is a peep into the scanty purse and then the inevitable con- 
clusion, "0, well, it's only a dime. I guess we can get along some 
way," and they put in some more of their money to swell the stream 
that is flowing into the rich coffers of the men higher up. More and 
more that family feels the cramp of poverty. They reduce living ex- 
penses ; the inadequate dinner pall is the result, a feeling of the need 
of a stimulant ; then the saloon, and finally a drunkard's home and a 
family of paupers. Who is responsible for the downfall of that family? 
If the railroad magnate in his luxurious home has not paid a just com- 
pensation for that man's labor, he ought to be rebuked and there ought 
to be laws to regulate his powers to oppress. The saloon, of course. Is 
an evil which ought not to be, but the responsibility for the beginning 
of the chain of events that resulted in that family's undoing lies at 
the door of the 10-cent institution between those two extremes, which 
schooled them in extravagant and reckless spending. 

It would be narrow-minded folly to assert that moving pictures, aa 
such, are evil. They are used effectively in our educational institu- 
tions. T'hey are a great success on our mission fields, but since the 
theater, as a business enterprise has six days in the week in which to 
operate legitimately, it has no right to desecrate the Christian Sabbath. 

I have read many charges against moving pictures, but 
Mr. Watson takes the palm for making one of the most sense- 
less. It is a new thing to learn that moving pictures make 
paupers and lead people to the saloon. I always thought 
the contrary was true, but then I don't see with Mr. Wat- 
son's eyes. 

I am glad to state that Mr. McWilliams won his case 
hands down. It only took the jury five minutes to return 
a verdict in his favor. 

What won the case was the proving of the fact that 10 
per cent, of the net profits at the Strand, on Sundays, is 
contributed to charity. 

I wonder if Mr. Watson sets a limit on the amount which 
any of his poor church members may contribute in alms. 
I don't think it would worry him very rnuch if some zealot 
exceeded his means in the matter of giving. How he hates 
to think of the dimes and nickels that miss his poor box! 

Chicago Film Brevities. 
Tom Mix. Selig's writer, director and leading player of 
wild western dramas, came into the city Tuesday, December 
21, all the way from Las Vegas, N. M. Mr._ Mix was kept 
busy durins the few days he spent here in receiving numerous 
friends ancl in giving audiences to representatives of the 



January 1, 1916 



THE MOVING PICTURE WORLD 



61 



city press, in whicli he received large space. Mr. Mix told 
me that he will move his company of twenty players from 
Las Vegas to Newhall, Cal., in the near future. He informed 
me that he will engage in the production of features on a 
larger scale in California than hitherto attempted. He will 
soon produce the "Light of Western Stars," in five reels; 
also "The Last of the Dewans" in five reels, both works by 
the same author. Mr. Mix will write the scenario of these 
photoplays himself. He spoke in glowing appreciation of 
the great courtesy and kindness shown him by the officials 
of the town of Las Vegas and the county of that name. 
He was honored by being made a director of the Chamber 
of Commerce in Las ^'egas; also deputy sheriff and honorary 
captain of the local militia company. "The New Deputy," 
in two reels, to be released in the near future, was built by 
Mr. Mix around the story of his military appointment as 
captain. Mr. Mi.x left for California Wednesday evening, 

December 22. 

* * * 

Robert R. Levy, president and treasurer of the Revelry 
Theater Company, which controls the Revelry theater on 
the West Side, has rented the 'Hippodrome, in Peoria, for 
eight days, beginning December 26 and ending January 22, 
for the showing of "The Battle Cry of Peace." The Hip- 
podrome seats 1,750 people and the prevailing prices of ad- 
mission were fixed at 25, 35 and 50 cents. 

* * * 

Watterson R. Rothacker, general manager of the Indus- 
trial Moving Picture Company, arrived from liis trip to the 
Coast last week. Mr. Rothacker advised me that it is not 
true that he has taken over the United Photo-Plays Com- 
pany's studio at Milwaukee and California avenues, as stated 
in a brevity in my last letter. He states that he has used 
this studio on a number of ocasions on a straight rental 
basis, and that he intends to use it some more, pending the 
time when his own studios will be ready for operation. "So 
far as taking it over, outright or completely, I have no such 
intention," said Mr. Rothacker. 

» * * 

Marshall Neilan, the well-known moving picture director 
and actor, was in Chicago Monday, December 20, as the 
guest of William N. Selig. president of the Selig Polyscope 
Company. Mr. Neilan was en route from New York City to 
Los Angeles, Cal., where he will resume his position as a 
director with the Selig Company. 

* * * 

Samuel S. Hutchinson, president of the Signal Film Cor- 
poration, which is producing "The Girl and the Game." has 
taken out an accident insurance policy for $100,000 on Mis'! 
Helen Holmes, the star of that serial. The scenario calls 
for so many daring feats on the part of Miss Holmes that 
Mr. Hutchinson deemed it wise from a business point of 
view to have all risks covered. 

* * * 

The Prairie theater. Fifty-eighth street and Prairie avenue, 
this city, has been completed by .Mfred Hamburger, and 
will be opened on Christmas Day. Mr. Hamburger consid- 
ers the Prairie one of the most beautiful on his circuit and 
one of the best equipped for moving picture service. 

* * * 

English classes at the state normal school, Monmouth, 
Ore., recently added moving pictures to the regular course 
of studies. Twelve of George Kleine's features were rented 
by the school, after an inspection of more than a hundred 
reels. "Antony and Cleopatra" will be the first reel sub- 
ject on the program, which also includes "Quo Vadis?" 
"Julius Caesar," "Spartacus." "Othello." "The Vendetta," and 
"The Last Days of Pompeii," etc. 

* * * 

It is gratifying to me to learn that the mail of Henry B. 
Walthall has been largely increased lately by the receipt of 
letters from literary and professional men, who congratulate 
and thank him for his fine impersonation of Edgar Allen 
Poe in Essanay's feature, "The Raven." These letters come 
from all parts of the country and, no doubt, not only please 
Mr. Walthall, but also strengthen him in his purpose to put 
all the art that is in him at the service of the moving pic- 
ture subjects in which he appears. 

* * * 

The .\scher Brothers opened their fine theater, the Colum- 
bus, Sixty-third street and Ashland avenue, this city, on 
Saturday, December 18. The Ascher Brothers justly con- 
sider the Columbus one of the most beautiful in their long 
chain of houses. Architect Newhouse says of the design 
of the interior: "It has always been my aim while designing 



theaters to avoid the trouble often found — too many useless 
seats, due to the arrangement. I decided to substitute the 
amphitheater arrangement for the seats and place the screen 
in such a position as to afford a clear and direct view from 
any seat in the auditorium. The use of the dome lighting 
system, by which the management can burn 150 sixty-watt 
lamps throughout the performance and keep the house well 
lighted without afTecting the picture will meet with popular 
favor." 

* * * 

"Thou Shalt Not Covet" is the title of a Selig Red Seal 
Play to be released through V-L-S-E, Inc., on Monday, Feb- 
ruary 7. This photodrama in five reels, written by James 
Oliver Curwood, features Tyrone Power and Kathlyn Wil- 
liams, supported by a carefully selected company of Selig 
players, including Guy Oliver and Eugenie Besserer. Colin 
Campbell was the director. The story deals with the temp- 
tation of a man who loves his neighbor's wife, but finally 
finds strength and reunites a loving couple. Among the 
sensational episodes shown is the wreck of an ocean-going 
liner at sea. The ship strikes a derelict, and a crowd of men, 
women and children are seen struggling in the water. There 
is also shown a battle between a Royal Bengal tiger and a 
hyena, and Kathlyn Williams is seen struggling with an en- 
raged leopard. 

* * * 

Film circles in Chicago were taken by surprise last week 
when the announcement was made of the marriage of E. C. 
Divine, president of the Strand Theater Company, and Mrs. 
Helen Ferguson, daughter of Mrs. Alfred B. Eaton, of 1210 
North State street. The bride has been assistant manager 
at the Strand since it opened early last fall. 



Judge Willis Brown, of the Juvenile Court of Salt Lake 
City, LTtah, was arrested several days ago on the complaint 
of L. A. Thompson, of this city, a former schoolmate, who 
charged that Judge Brown had defrauded him out of $100. 
Mr. Thompson stated that Judge Brown had sold him three 
shares of stock in the Youth Photo Film Company some 
time ago, and that the company had ceased paying dividends 
on its stock when a picture showing Judge Brown and his 
work in the Juvenile Court was withdrawn. Judge Brown 
was arrested on the complaint of Thompson, but was re- 
leased on bonds of $2,500. He has returned to his home in 
-Salt Lake City for Christmas, and his trial has been set for 
January 17. It is now stated that Mr. Thompson, after an 
investigation, is satisfied with his stock, and agrees that he 
may have acted too hastily in his charge against his old 
friend. Ever since the first news of Judge Brown's arrest 
came out, I have felt that injustice was being done him. 
Since I first met Judge Willis Brown in the fall of 1910, 
I have been much interested in his work among boys. He 
was the originator of the "boy city" movement. That is, a 
city that is wholly run by boys, with a boy mayor, hoy mem- 
bers of the council, boy bankers, boy editors and reporters, a 
boy postmaster, police boy, boy voters, etc., etc. I remember 
that Wm. N. Selig, president of the Selig Polyscope Com- 
pany, was so interested in Judge Brown's work that he made 
a special production of "The Boy City," founded by Judge 
Brown, near Charlevoix, Mich. That was in .September, 
1910. and a full description of the films was given by me in 
The Film Index, in the issue of November S, that year. From 
that article I now quote the following tribute, which was 
taken from the Salt Lake Herald of a previous date: "When 
Judge Brown came here, children were being arraigned for 
petty oflenses in the same dock with hardened criminals. 
There was a cell in the filthy city jail marked 'for juveniles.' 
Boys and girls were sent indiscriminately to the reform school 
and branded for life as unfit for good association when they 
were not essentially wicked or vicious; the per cent, of the 
saved was infinitesimal; the permanently damned was awful. 
This was the situation when Judge Brown came and began 
his talks to the boys, and it takes no long memory to recall 
how the boys rallied to his support, nor does it take any 
acute observation to discover that the cigarette evil has been 
almost entirely abolished among the boys of the community. 
There have been no more cases where boys have been im- 
prisoned with hardened criminals. The man who used to sell 
cigarettes or liquor to boys has found it unprofitable as 
well as dangerous; instead of regarding the law and courts 
with terror the wayward youngsters have learned to know 
the judge as a refuge when they are tempted, a friend when 
they are in trouble, and to recognize their own obligation to 
observe the law and enforce it. Waiving any question of 
moral values, the Juvenile Court has been the best invest- 
ment the city or state has ever made, and the returns are 



62 



THE MOVING PICTURE WORLD 



January 1, 1916 



due to the judge who has managed it. Every principal in 
the public schools has declared the value of the court under 
Judge Brown's administration. Every man, woman and child 
who has had occasion to see the workings of the court, knows 
it is a powerful agency for the moral uplift of childhood 
of the whole community." No man with such a record as 
Judge Willis Brown can refer to, and with such mental and 
moral fibre as I know him to possess, could make such a 
lapse over a few paltry dollars paid for film stock. The 
truth of the matter is, so many peope now-a-days are so 
obsessed by the belief that there are millions in moving pic- 
tures that they consider an investment of $100 or $300 will 
inake them rich. I confidently look forward to the exculpa- 
tion of Judge Willis Brown from all blame at the forth- 
coming trial. 

* * * 

Wm. B. Wringer, who organized the Co-operative Film 
Association in this city about four weeks ago, is being sought 
for by twenty investors in that venture. Miss Alma Krueger, 
of this city, who was appointed secretary of the association, 
is being assisted by detectives to find the whereabouts of 
Mr. Wringer, who has disappeared. Miss Krueger charges 
that Wringer sold stock to twenty investors and collected 
$100 from each. It was the understanding that each in- 
vestor \;as to be a plaver stockholder and Miss Krueger was 
cast for the leading role. It is understood that two films 
were made, while the admiring households of the actors look- 
ed on. Miss Krueger states that about $1,145 of the com- 
pany's fund has not been accounted for. The office of the 
company was at 17 South La Salle street, this city. 

* * * 

The management of the New Strand theater presented 
Geraldine Farrar in "Temptation" for the week beginning 
Sunday, December 26. The preceding week "The Old Home- 
stead" had a popular run. 

* ♦ * 

"On the Fighting Line with the Germans," which has 
shown to fine business at the Fine Arts, was moved to the 
La Salle Opera House Sunday, December 26, replacing the 
French war pictures at the latter house. 

* * * 

The Supreme Court of Illinois, one day last week, ruled 
that the operation of moving picture shows within 200 feet 
of a church constitutes "an annoyance to, and interference 
with, religious worship." The case in which the ruling was 
made was that of Frank Nahser against the city of Chi- 
cago. Mr. Nahser was denied permission to operate a mov- 
ing picture show near the First Presbyterian Church of 
Hyde Park. The Supreme Court held that it is within police 
powers to deny the permit. 

* * * 

In aid of the American-Examiner Christmas fund, Richard 
C. Travers and Miss Ruth Stonehouse, assisted by a large 
company of Essanay players, acted the leading parts in a 
special production of "Brought Home," in the Louis XVI 
ballroom of the Hotel Sherman, Thursday evening, December 
23. The Crystal ballroom adjoining was thrown open to 
accommodate the large gathering assembled, a special studio 
having been built in the Louis XVI room by the Essanay 
Film Manufacturing Company. The affair was thoroughly 
enjoyed by all present and the fund of the newspapers in- 
terested was gratifyingly increased. 

* * * 

Ben Beadell is representative of "The Strange Case of 
Mary Page" in the territory covered by the branch offices in 
Chicago of the General Film Company. He started in De- 
cember IS. 

* * * 

W. Fay Lynch has been appointed special representative 
of "The Strange Case of Mary Page," his territory covering 
the whole United States. The first episode of the serial 
will be released January 24. 

* * * 

George Kleine arrived in the city Friday morning, Decem- 
ber 24, and spent the holidays with his family, returning to 
New York the following Monday. 



Essanay for the New Year 

Reports Plans for an Unusually Strong List of Releases 

in 1916. 

ESSANAY is planning an unusually strong list of re- 
leases for 1916, and for January it has produced two 
plays that made a considerable success on the stage, 
as well as shorter plays of standard worth. 

The two multiple-reel features are "The Misleading Lady," 
by Charles W. Goddard and Paul Dickey, and "Captain Jinks 
of the Horse Marines," Clyde Fitch's fantastic comedy. Ann 
Murdock was engaged by Essanay to take the leading 
feminine role in the later production with Richard C. Travers, 
who plays the title role. Fred E. Wright, Essanay director, 
arranged this stage production for the screen in five reels. 

"The Misleading Lady," also in five acts, was adapted from 
the stage success by H. S. Sheldon and was directed by 
Arthur Berthelet. It features the well-known film stars, 
Henry B. Walthall and Edna Mayo. 

Several strong three-act dramas are scheduled, including 
"The Prisoner at the Bar," which features Darwin Karr 
and Warda Howard, and directed by Joseph Byron Totten; 
"The House of Revelation," featuring John Lorens and 
Elizabeth Burbridge, and directed by Charles J. Brabin; 
'Pieces of the Game," featuring Bryant Washburn and Nell 
Craig, and directed by Clement Easton. 

Among the two-reelers are "Angels Unawares," featuring 
Ruth Stonehouse and Edmund Cobb, and "Her Lesson,' 
featuring G. M. Anderson. The fables of George Ade will 
be continued during the month and also the animated car- 
toons. The cartoons include besides those of Wallace A. 
Carlson on Dreamy Dud and on the news of the day, a 
cartoon by the noted cartoonist, Leon A. Searle. 

Still another strong feature which will be released early 
in_ February is "Submarines of Society," a five-act drama by 
Richard Goodall, which features Marguerite Clayton, Lillian 
Drew, E. H. Calvert and Ernest Maupain. Mr. Calvert also 
directs the play. 



HAZEL DAWN RETURNS FROM FLORIDA. 

Hazel Dawn has just returned from St. Augustine, Fla., 
where she spent two weeks at the head of a Famous Players 
company under the direction of Sidney Olcott, where the 
principal scenes in her next production, "My Lady Incog.," 
were taken. The play, which is an original script written 
expressly for the star, combines to a greater degree than 
anything in which Miss Dawn has previously appeared on 
the screen, the elements of comedy and dramatic thrills. 



Ellis to Direct "Sis Hopkins" 

Company Leaves for Jacksonville Studio New Years — Single 
Reelers to Be First Productions. 

THE announcement that Robert Ellis has been chosen 
as director for the Sis Hopkins Company, starts the 
ball rolling in the production of that forthcoming 
Kalem special. The company to support Rose Melville in 
her screen debut is being rapidly organized and plans call 
for a start for the Jacksonville studio on Saturday. A tech- 
nical crew left New York last week, so that no time will 
be lost in beginning the work of production. 

Kalem covered the field thoroughly before appointing a 
director for the picture from which so much is expected. 
Director Ellis has shown his worth as a producer of mul- 
tiple-reel features and in the closing episodes of the "Ven- 
tures of Marguerite," but it has been only on in- 
frequent occasions that he has been given opportunities 
at comedy work. Then the unexpected happened, when 
the "Sealskin Coat," a coming episode of the "Ven- 
tures" was given its first showing to Kalem officials last 
week. This episode is delightful farce comedy, and the 
clean-cut manner in which Director Ellis handled his ma- 
terial left but one conclusion when the picture was over. 
Ellis was speedily informed to prepare for the trip south 
with the Sis Hopkins Company. 

For a time it was the intention of the Kalem Company 
to present Rose Melville in a multiple-reel feature before 
starting the projluction of the one-reelers, which will in 
February replace the "Ventures of Marguerite" as the Friday 
General Film release. But the announcement of Rose Mel- 
ville's acquisition in last week's trade papers resulted in a 
flood of letters from exhibitors and exchangemen, praising 
the drawing powers of a Sis Hopkins' one-reel series so 
that plans for a feature have been laid aside indefinitely. 

Another item of Sis Hopkins' news made public by the 
Kalem Company last week was the announcement that 
Frank Minzey had been secured to play an important role 
in the pictures. Though long prominently identified with 
the Sis Hopkins' stage productions it took considerable per- 
suastion to induce Mr. Minzey to consent to an appearance 
on the screen. 



MISS RAE MARTIN PLAYING OPPOSITE "BUDD" 

ROSS. 

Miss Rae Martin, who has headed one of the "Peg o' My 
Heart" companies, is now playing opposite "Budd" Ross in 
"Alias Mr. Jones," a Casino Star comedy to be released 
January 9. 



January 1, 1916 



THE MOVING PICTURE WORLD 



63 



News of Los Angeles and Vicinity 

By G. P. VON HARLEMAN «nd CLARKE IRVINE 



Local Censors May Go. 

"We are With You," says Los Angeles Councilmen, Chamber 

of Commerce and Other Civic Organizations, "But 

Let's Wait" — This City on Eve of New Departure. 

ON last Monday evening representative members of the 
City Council, Board of Education, Merchants' and 
Manufacturers' Association, Ad Club and Chamber of 
Commerce, gathered at a dinner given by the Moving Picture 
Freedom League, to meet Cranston Brenton, chairman of 
the National Board of Censors, who is visiting here. At the 
banquet, various expressions were heard from those present 
regarding the proposal advanced by the motion-picture men 
that the local Board of Censors be abolished, and a com- 
missioner, acting under the supervision of the National Board 
be substituted. 

National Board Enough. 

Mr. Brenton explained the workings of the National Board 
and declared that when a picture passes the final court of 
appeals of that board it undoubtedly was fit to be shown in 
any portion of the country. He argued for unanimity in this 
part of the industry, stating that if there is not unanimity, 
what is right in one city will be wrong in another, and in 
addition every city will be compelled to expend thousands 
of dollars to do over again the work already performed by 
the national board. 

Dr. Sam Atkinson was chairman and introduced the 
speakers. 

Dr. Scott of the Chamber of Commerce said that the organ- 
ization stood ready to aid and protect every industry here 
and that the motion picture industry was to be recognized 
more than ever. 

Four Censors Not Fair. 

Councilwoman Lindsay made a very interesting talk, the 
essence being "It is not fair to the industry to let four 
people censor the films for a whole city of over half a 
million persons. We should be able to trust the National 
Board and then have one man here to inspect the films." 

Mr. Brenton spoke on the National Board, which he said 
has been pursuing its work of presenting its philosophy and 
point of view to a vast number of organizations of influence 
for six and one-half years. No part of the country has 
remained untouched. The part it played in the matter of a 
motion picture ordinance for New York was widely dis- 
cussed and commented upon. It has given advice and assist- 
ance to many cities interested in the physical surroundings 
of the motion picture theater. This has resulted in clean, 
wholesome and artistic playhouses. 

He also touched on the evil of local censorship, saying 
"It is found to be a fact that small, local boards and the 
individuals conducting this work necessarily are biased in 
some of their judgments. Their decisions are often against 
the judgment of public opinion, and they are regarded as 
prudish, narrow, unwise or open to sinister influences. 

"Most censorship by small groups is undemocratic, med- 
dling, therefore, with the freedom of the people to see. 
consider and discuss moral and social matters. 

"There is always the temptation to such small official 
groups and individuals to limit the free expression of ideas 
on the screen for reasons which may be personal to them, 
may be feelings of the class as against the mass, of the 
sect or religious group, or, finally, of some business or 
political constituency. This has been indicated by the supres- 
sion of certain films in Ohio, Pennsylvania, Kansas and 
Chicago. 

In closing, the traveling censor stated that "the cities 
should accept the work of the New York board, and help 
it in every way possible, as the National Board was glad to 
hear suggestions and also criticisms." 

Manufacturers Answer. 

E. G. Judah, of the Merchants' and Manufacturers' Asso- 
ciation said that his organization had already tried to com- 
pile records showing the extent of the film business in 



Southern California, and a resolution had been passed order- 
ing the secretary to write the manufacturers here requestmg 
confidential statistics on the volume of business which would 
be made up into one grand total, advertising it as the film 
industry in Los Angeles. This was last February, nearly 
a year ago, and only five answers were received to this re- 
spectful request. The secretary then sent out another letter 
but no more answers came in. Mr. Judah said the associa- 
tion had then gone by the five answers and placed the rating 
at $5,000,000 paid out in one year and employment of 25,000 
persons. "It is your own fault, but we are with you, for 
we appreciate the fact that this greatest of industries is 
here with us. It is not only the material value we appreciate 
but the immense advertising value, and it is to be deplored 
that Los Angeles, which is your rightful home, should so 
retard your growth and freedom by allowing the small 
censors to hold forth. . 

"It seems to me that if New York has spent six and a 
half years on censor details they ought to be better able 
to censor films than a local board." 

Councilmen Topham and Wheeler wanted the National 
Boards of Censors brought to Los Angeles. Councilman 
Conwell declared that if there must be censors, they should 
be national censors, citing the fact that the Uiiited States 
government has regulated almost every other industry of 
national importance. He stated the morals of the nation 
should also be cared for by government ofiicials. 

Frey Kley answered bv explaining that it was necessary 
to censor the films in the city where they are released, 

New York. , , . 

C J McCormack of the Board of Education was present 
Harold Janss. representing the Ad Club, the Rotary Club, and 
the Realty Board, read resolutions of these organizations 
pledging their hearty co-operation to enable the motion- 
picture "companies to further their project of having one 
commissioner instead of a local board, so that the law as 
laid down by the big board would suffice, "and if it were 
not good, and a picture should slip through that our people 
did not like, why then our police department would be able 
to cope with the situation." 

George Stout, business manager of the Keystone, told ot 
the censoring of films saying that his company wanted 
censors and was glad to get a picture back without any 
cuts having been ordered. 

Mr. Whittaker of the Dixon film told how his company 
had shut down on production until the local situation clears 
up a bit. Two hundred and seventy scenes were cut from 
the first part of the new picture for this reason. 

William E. Bush, one of Los Angeles' most prominent 
automobile men, and president of the Merchants' and Manu- 
facturers' Association, said he was opposed to one small 
board, dictating what people should or should not see. He 
cited the fact that the auto men send back east over two- 
thirds of their money while the film men spend practically 
the whole of theirs here, and that this city should call itself 
the home of the industry and set the example to other cities 
by starting the one-man commissioner idea. 

So. if all goes as planned, the Mayor and Council will be 
petitioned to do away entirely with the local Board of Censors 
and a cornmissioner will be installed. Then the people can 
be the real and true board. 

Now Censors Strike. 

A new angle on the situation arose here when, tired of 
being held up to ridicule and of having their demands ignored 
by members of the theatrical fraternity, members of the 
Board of Censors held an indignation meeting Monday 
afternoon and delivered an ultimatum, to the effect that the 
ordinance relating to censorship will be strictly enforced if 
it takes the whole police force to do it. In just so many 
words it was announced that the next film shown without 
having been passed by the board will be confiscated and the 
man showing it will have to square the matter with the 
prosecuting attorney's office or forfeit his license and bond. 

According to N. P. Tones, secretary, there will be no 



64 



THE MOVING PICTURE WORLD 



January I, 1916 



more running around making requests upon manager's to 
submit their plays, from the way the statement was made 
it was implied that the Board has no preference which course 
is elected. 

Elbert Deffenbach called attention to the presence in the 
city of Cranston Brenton, chairman of the National Board, 
and hinted that he had been brought here by a prominent 
motion picture theater man with a view to influencing the 
local board. But Mr. Brenton arrived here and stated that 
he was on the trip and was glad to drop in on such an 
interesting fight. Mrs. Thomas and Mr. Deffenbach verbally 
attacked the national board and said, among other things, 
that it paid entirely too much respect to the vyishes of the 
producers. 

Tax Exhibitors? 

Another obstacle seems to be arising on the horizon of 
the moving picture sea, which has been so rough of late. 
In view of the increasing work of the local board and their 
long hours. Mayor Sebastian is considering recommending 
to the Council that members of the board be allowed a 
monthly salary for their services. 

If such salaries are provided the Mayor says the members 
of the commission should be paid out of the revenues of the 
department, and that this revenue should be provided through 
imposing a license fee upon the moving picture business 
of the city. 

This, then, shows the utter inconsistency of local boards, 
trying to tax a man when he has already paid his license, 
to raise money to say whether he shall or shall not sell 
goods that he has bought and paid for, which have already 
passed the national board. 



Al. W. Filson Injured. 

Al. W. Filson well known through his long prominence 
on the Orpheum, Keith and other vaudeville circuits as a 
headline player with the team of Filson and Errol (Mrs. 
Filson), lies at his home in a serious condition, as the result 
of injuries received in filming a scene at Selig's studio 
this week. 

Harry Mestayer dealt the blow which it was feared for 
a time would have the most critical results. The scene in 
which the men were engaged called for a fight of strenuous 
order. As first taken it did not have the vigor deemed 
necessary by the director and a "retake" was ordered, Mes- 
tayer, the attacking party in the play, "The Dragnet," being 
privately instructed to make the scene as realistic as possible. 

Mestayer took the instructions literally and struck Filson, 
who is a heavy man past sixty years, just above the temple, 
knocking him senseless, his head striking a staple as he 
went down. 

Doctors were summoned as quickly as possible and Filson 
was taken to his home in one of the company's automobiles, 
where he has since been under the constant care of a 
surgeon. 

Although he is suffering severely from the shock and re- 
sembles his former self only on one side of his face, the 
other side being badly lacerated and blackened, Filson is 
recovering, but it will be a long time before he will be able 
to return to his professional work, and it is a question 
whether his eye, which was hit, will be entirely well again. 



TALKING PICTURES. 

Kellum Invention Works Great Prospects for Future of This 

Phase of the Art. 

Last week we received an invitation from William Porter 
who is associated with F. W. Blachard who has control of 
the new Kellum speaking film invention, to visit their small 
projection room in the Blanchard Building where a number 
of demonstrations have been recently given. 

The invention is the work of O. E. Kellum of Los Angeles, 
and is the result of two years' experiments. Mr. Kellum 
did not announce his plans or show a picture until he had 
covered every phase of his subject from the taking of the 
moving picture and recording of the voice, through the var- 
ious processes to the joint presentation of the motion and 
sound. 

The experience was something uncanny, and so evenly did 
the machine work that when the film was run a few feet with- 
out the voice we all burst into laughter, for there was no 
sense to what was going on on the screen. 

A company has been organized with ample capital to carry 
out all of its plans. F. W. Blanchard has purchased the 
control and will preside over the destinies of the venture. 

A thoroughly equipped studio and laboratory are now in 
course of erection in Edendale. As soon as the plant is com- 
pleted work will be inaugurated and talking pictures made 
for public exhibition. No attempt will be made to reproduce 



lengthy drama or opera at the beginning, rather will the 
films be confined to educational endeavor. Lectures and 
courses of instruction from the larger universities may, by 
this process, be brought to the smaller colleges and high 
schools. Several states are now providing the public schools 
with "visual instruction" by means of motion pictures. The 
talking picture contemplates an advance by giving all that 
a film can give, plus the verbal descriptive lecture. The 
forthcoming presidential campaign offers a new field in the 
presentation to small cities and towns the personalities and 
addresses on national topics by the candidates for high office; 
the California prohibition campaign also presents immediate 
possibilities for the talking picture. The process is simple 
in its completed state, and any moving picture house can b« 
equipped with the mechanical apparatus at a very small cost. 
Los Angeles Film Brevities. 
The Press Club of Los Angeles entertained last Saturday 
evening with a big program headed by Francis J. Heney at 
one end. with a Dutch lunch and several film P. A.'s at the 
other. The Mayor, District Attorney, J. A. Quinn, a num- 
ber of film men, and other prominent persons were present. 

* * * 

From far-away Norway Anne Schaefer has received a 
Christmas present that traveled over a month to get here. 
It is a beautiful album of Norwegian landscapes and water 
views, collected by the young woman who sent it in the hope 
that she could thus persuade "Lady Anne" to some day visit 
that fair country. With the album came another package, 
this time from a club of girls. There were a couple of 
pounds of tin foil in it, carefully smoothed out and packed. 
Miss Schaefer admitted to questioners at the studio that she 
had undertaken still another charity and could find good use 
for tinfoil, even as she is finding for the cancelled stamps 
she has been collecting and disposing of in such numbers. 
« * » 

Dee Lampton, "Rolin's Fattest Boy," is not a believer in 
mud baths. Last week in a strenuous scene taking place in 
a mud puddle Harold Lloyd, Rolin's leading comedian, ac- 
cidentally pushed Lampton's face deep into the mud with 
his foot. According to Lloyd, this was accidental. Dee 
thinks otherwise. He gained several pounds, which he 
attributed to the mud he swallowed, and states that he pre- 
fers taking any such baths in the springs and externally. 

* * * 

In Long Beach, Maurice H. Kuhn, a picture theater man, 
has leased the Columbia theater on the Pike for three years, 
and is having extensive alterations and improvements made. 
He will open the house soon with seating capacity in- 
creased to 500. 

* * * 

The new Hollywood Vitagraph plant is almost deserted. 
A large company of players left this week for Truckee to 
put on a three reel snow picture. William Wolbert is the 
director, and the cast includes Webster Campbell, Mary 
Anderson. Corinne Griffith, Anne Schaefer, Otto Lederer 
and Frederick Hiller. They expected to return for Christmas. 

* * * 

Rolin Phumphilms are being made by talented comedians, 
and one of the most noted here this week is W. H. Doane, 
assistant manager, who was "shot" this week by Kiddo 
Kupid — matrimony is the name nf the feature. 

* * * 

Because J. A. Quinn so widely advertised "Damaged 
Goods" a Venice, Cal., theater manager secured, according 
to Quinn's witnesses, a film supposed to be the print which 
caused so much trouble and advertised it as the real one, 
and the result is that the Broadway Theater Company, which 
is headed by Quinn, filed a suit this week in the superior 
court against the Abbott Kinney company, owner of Venice, 
for $26,000 damages, which it alleges were caused by the 
advertising and projecting of this film claimed to have been 
"Damaged Goods," the production for which the former 
corporation claims exclusive exhibiting rights in Los Angeles 
and beach cities. 

According to Quinn, the Venice concern damaged the 
patronage of "Damaged Goods," now being shown at Quinn's 
Superba theater, to the extent of $1,000: caused $5,000 
damage to the company through public association of the 
Venice film with the original production, and because of the 
alleged wilful and malicious fraud and injury of the Broad- 
way company's business $20,000 additional damages are 
asked. 

It is alleged by Quinn that the Abbott Kinney corporation 
advertised that it would show, and later did show, a film 
which was purported to have been the original production. 
He says that the concern stated in ads that it would show 
the film which the Los Angeles censors tabooed. 



January 1, 1916 



THE MOVING PICTURE WORLD 



65 



It is stated in the complaint by Quinn that he holds 
exclusive exhibiting rights for the film "Damaged Goods," 
and pays $100 rent each day. 

* * * 

Since the Fox Company has taken charge of the Edendale 
studio, formerly occupied by the Selig players, we have been 
able to pass the portals where applicants for jobs are turned 
away. For two long years we tried to get in past the brown- 
eyed exchange girl, and for two years she smiled "no," and 
was backed up in her refusal by tl-e Selig manager, but any- 
way the Fox man let us in to see the famous Mr. Oscar 
Apfel, who had just completed a tedious day's work with 
two hundred extras. 

Had the true pleasure of meeting William Farnum; he's a 
regular fellow, just like his brother Dusty — kind of expected 
to hear the hum of a camera and see the elusive and wonder- 
ful Theda Bara scampering off from some somnambulistic 
lover — but the lady was not in evidence. 

Bill Farnum said the first thing he did when he hit Cali- 
fornia was to 'phone Thomas Santschi at the Selig Zoo and 
say "hello" — you remember Tom and Bill put over the only 
fight that was ever seen in moving pictures — Bill had a busted 
nose and bruises; and Tom was somewhat bunged up, too — 
and I wager that no two stancher friends battled for the 
death stronger than these two famous film men — even nowa- 
days you hear some one say, "Gee, we certainly had some 
fight in this picture — just like in 'The Spoilers.' " 

Dainty Miss Bebe Daniels, leading ingenue for Rolin, is 
now burning Rockefeller's goods in a chic little roadster on 
the Southland's smooth boulevards. She is a great little 
driver and is quite a mechanic also. 

* « * 

E. D. Horkheimer, Balboa's manager, says: "By our in- 
fluence with the Salt Lake R. R., we have been given 'Safety 
first' protection. The main line of the Salt Lake passes the 
Balboa studio. As the plant occupies all four corners, its 250 
employes have to go back and forth across the tracks many 
times a day. There being many trains passing, this consti- 
tutes a source of danger and liability to bot?. the Balboa com- 
pany and the railroad. I got in touch with the railroad au- 
thorities, through our business manager, Norman Manning. 
Leading 'officials of the Salt Lake responded immediately, 
visiting the studio they made a careful survey of the situation. 
Safety gates and a warning bell were not considered advis- 
able at the point; however, the railroad men offered to have 
all their trains reduce speed while passing the studio from 
twelve to si.x miles, between Fourth and Eighth streets. This 
is just half the ordinance rate in Long Beach. This conces- 
sion is greatly appreciated by the Balboa company; for, in 
view of the Salt Lake's franchise, it is doubtful if the same 
result could have been obtained any other way. It all goes 
to show that if you proceed in a gentlemanly way you get 
what you want." 

* * * 

An illustration of the services given by casualty companies 
in connection with workmen's compensation liability is found 
in the case of the National Drama Corporation, which is put- 
ting on "The Fall of a Nation." 

One of the scenes depicts a battle in which several thou- 
sand men are engaged, and in order to properly take care of 
any accidents which might occur, the Ocean Accident & Guar- 
antee Corporation, with whom the company carries a liability 
policy, arranged for a field hospital on the grounds, with a 
nurse and physician in attendance during the entire time, so 
as to be able to give prompt aid to the injured. 

The results were highly satisfactory to all concerned, as 
several men were injured during the production of this scene, 
which demonstrated beyond any question the value of this 
service. 

Now all I wonder is whether the camera's eye took in that 
field hospital. If it did, the scene was worth the price of the 
premium. 

Mr. Dixon please answer. 

* « • 

The Screen Club, which has progressed nicely since it was 
first started, held an enjoyable session at the "Steak Room" 
of the Eddie Maier brewery one night this week. The event 
was one to be remembered. Waiters with wooden platters 
served two-inch steaming steaks and other white-clothed men 
came around with glass receptacles overflowing with some 
creamy, yellow fluid which smelled like hops and roots. Fred 
"Keystone" Palmer was the Screamer of the night and the 
entertainment he gave was immense. Many lady members 
were present at this, the largest meet ever held, and all ten- 
dered a vote of thanks to Eddie Maier, the host. 

* * 4> 

Samuel Goldfish, the treasurer and General Manager of the 



Lasky Feature Play Company, arrived in Los Angeles last 
week. Mr. Goldfish, who was selected to head the motion 
picture branch of the theatrical profession at a recent meeting 
of the Actors' Fund Association in New York, will conduct a 
campaign here to raise money for the Actors' Fund. When 
Mr. Goldfish returns to New York shortly before New Year's, 
he will be accompanied by Mr. Lasky, who will make a brief 
visit to the Eastern offices. 

♦ * » 

Mae Murray has arrived at the Lasky studios and com- 
menced rehearsals on the film version of Marion Johnston's 
story, "To Have and To Hold." George H. Melford will 
direct this production. 

♦ * * 

Charlotte Walker is to appear in a film adaptation of John 
Fox, Jr.'s delightful story and play "The Trail of the Lone- 
some Pine." Miss Walker took the part of "June" in the 
original play when it was produced in New York three sea- 
sons ago. The film production will be under the personal 
direction of Cecil B. DeMille. 

♦ * » 

Paul Dickey, playwright, actor and director, has joined the 
producing staff of the Jesse L. Lasky Feature Play Company. 
Mr. Dickey is the author of "The Misleading Lady," "The 
Ghost Breaker" and a number of other stage successes. 

♦ * * 

A nevv ventilating system is being installed in the laboratory 
now being erected at the Lasky plant. By this system the 
air is changed every three minutes. One of the features of the 
new laboratory will be a well-equipped experimental room for 
the use of the photographers. Here the cameramen and labo- 
ratory experts will have facilities to "cinematograph-experi- 
ment" to their heart's content. 

♦ * * 

The Signal Company is now busy on the fifth installment of 
"The Girl and the Game." Ray Meyers is directing the sec- 
ond Signal company under the supervision of J. P. McGowan. 
The first picture to be produced is a five-reel feature by L. 
Genez. Rhea Mitchell and Hal Cooley are playing the leading 
parts. 

» * ■ * 

A benefit for Los Angeles newsboys will be given in the 
Morosco theater Sunday evening, January 9. A number of 
the photoplayers will participate in the entertainment, in- 
cluding Dustin Farnum, William Farnum, Charlie Chaplin, 
Ford Sterling, Fred Mace, Victor Moore and the Keystone 
cops. 

♦ * * 

Teaching athletics by motion pictures is part of the instruc- 
tion a coach is giving track aspirants of the Los Angeles 
High School. He has secured a film showing athletes doing 
various stunts on the cinders and the field. The film is first 
run off at normal speed, showing the men as they appear on 
the track. Then the same reel is run again, but this time as 
slow as the heat of the picture machine will permit. The 
second time shows the athletes in every position as they 
complete their stunt. 

A man going over the hurdles is shown as he runs. It is 
possible to see which foot he jumps with, just how he throws 
his arms and when he gives the final jerk to his leg. The 
same effect is obtained for all the different athletic events. 

The coach thinks that no better example could be obtained 
than the film of a good athlete. The reel may be re-run as 
many times as is necessary for the men to get a good idea 
of correct form. 

» * ♦ 

Little Bobby Kaufman is perhaps the youngest of the one 
hundred thousand and one Charlie Chaplin imitators, amateur 
or professional. Little Bobby is no amateur, if you please. 
He is almost four years old and one of the leading men in 
the newly organized Juvenile Stock Company, which will 
make its initial bow to the public at the Gamut Auditorium 
this week. This company is composed of children nearly 
all under 6 years of age and none over 12 years. In the 
course of the play various imitations of popular screen stars 
will be introduced by the tiny thespians. Little Bobby "do- 
ing Charlie" is said to be the funniest. 

♦ * * 

In a recent issue of this paper it was stated that Glen 
Gano. a female impersonator employed by the Kalem Com- 
pany to double a hazardous feat was dangerously hurt. We 
have found upon interviewing the Kalem Co. that Mr. Gano 
was not seriously hurt, but was able to return to his usual 
duties a few days after the accident. Also that Mr. Gano 
was not doubling for anyone at the time of the accident, 
but was performing a feat as one of the crooks in the story. 



66 



THE MOVING PICTURE WORLD 



January 1, 1916 



Mr. Gano is a member of the "Hazards of Helen" company 
and is more often seen as taking a crook's part than in any 
other. 

* * * 

We had a letter this week from good old Sam Spedon. 
Says the well-known Vitagraph publicity man, "It I can 
manage it, you can expect to see me out your way again 
this spring." Mighty glad to hear it, Sam. We all wish 
you welcome back to California. 

* * * 

Daily papers advise that Ted Montgomery, a moving pic- 
ture actor, is under arrest in San Diego on a charge of hav- 
ing passed checks forged against the Universal Film Com- 
pany. The police allege the checks were forged in the in- 
terests of Miss Florence Hardman, a cabaret singer. The 
complaint recites she visited a millinery store and purchased 
a hat on which she made $1 deposit. Later, it is alleged, 
Montgomery appeared with a check for a considerable 
amount, paid for the hat and received the balance in change. 
He is also reported to have cashed other checks. The com- 
plaint was made by B. J. Becker, of the Universal Film 
Company. Detectives have left to bring Montgomery here 
to face prosecution. 

* * * 

Director of visual education is a new position offered by 
Los Angeles countv schools. Visual education is now an 
established part of the county educational system. 

The requirements for the position are, that applicants must 
have a practical working knowledge of moving pictures, their 
installation, care and operation and must hold a high school 
teacher's certificate. 

Announcement of the civil service examination of appli- 
cants for positions was made last week by the county civil 
service commission. The examination will take place January 
15 in room 1007, Hall of Records. 

* ■ * * 

Selig's magnificent feature production "The Ne'er Do Well," 
opened this week at Clune's Auditorium. This big photodrama 
in twelve parts from the fascinating story by Rex Beach and 
produced by Colin Campbell, the producer of "The Spoilers." 
has received unstinted praise from the reviewers and critics 
of the daily papers. 

* * * 

The Vitagraph spectacular anti war drama, "The Battle Cry 
of Peace," will be run this week at the Trinity Auditorium. 

* * * 

The Hoover theater at Ninth and Hoover streets has been 
purchased by Olsen Bros., of Moravia, Cal. 

* * * 

Wm. G. Muir has bought the Ferris theater in Ferris from 
C. Blagg. 

* * * 

W. Frank Harris and Floyd E. Knight, of Orange, Cal., 
have purchased the Colonial theater of Louis Bedding. The 
opening under new management took place last Saturday. 



Flickers 

WELL now, Christmas has come and gone, what are you 
going to do. I suppose that the majority of you fel- 
lows are going to climb on the water wagon and leave 
me flat. Go ahead, you'll be with me again in a week. 

* * * 

Any of you sport lovers been over to the Manhattan Opera 
House to see the wrestling bouts? Somebody slipped me a 
couple of pasteboards and I went, for no other reason than 
to see the masked marvel throw everybody who faced him. 
I just learned that masked man is none other than Francis X. 
Bushman. H it can possibly he true, he sure is some man. 

* * * 

Our good friend Bishop, after a short stay in this country. 
has returned to England with forty thousand dollars worth 

of negatives. 

* * * 

So long as we tell tales on everybody else when the oppor- 
tunity presents itself. I feel privileged to inform you that our 
business representative. Wen Milligan, is now called "Pop." 
It is a little girl, was born Christmas F.ve and speaks three 
languages so fluently that you can't understand a word she 
says. Her mother is doing very nicely. 

* * * 

I felt sorry indeed while on my way to the factory this 
morning to see the staff of the Novelty Slide Company watch- 
ing the firemen fighting a very stubborn blaze in their build- 
ing. It looked as though the entire structure would be ren- 
dered uninhabitable. Our sympathy, Mr. Coufal. 

* * * 

F. O. Neilsen, of Chicago, is in the big city again. This 



time he won't say what he is doing amongst us. I can see 
by his early start that if he stays long enough he will carry 
back a story about the big time he had New Year's Eve. 

* * * 

Among the Christmas cards that were received was one 
from Elaine Ivans. Her Christmas was merry, and the pros- 
pects for New Year's bright. The Equitable Motion Pic- 
ture Corporation engaged her to play opposite Arthur Ashley. 

* * * 

James V. Bryson, sponsor for the North Western Motion 
Picture Company, left_ New York for his home after a short 
stay. Mr. Bryson's visit to the city was partly for business 
and a little more than that for pleasure. 

* * * 

Three weeks ago I showed you a picture of Harry Reichen- 
bach's new automobile. Today, after being separated by the 
pole of a brewery truck, the Oldsmobile Company are trying 
to reassemble the many parts that were not fastened to- 
gether tight enough at that time. 

* * * 

Eleanor Woodruff, the Vitagraph leading dramatic woman, 
allowed her name to be entered among an open field of speed 
ice skaters at Saint Nicholas Rink, Christmas Eve, and 
walked home with a first prize for the mile scratch race for 
women. 

* * * 

If Old Doc Cairns thinks that a Christmas card is going to 
square him for his continued absence from our town he has 
some more guesses coming to him. Come across. Jay, and 
quit yer stallin'. 

* * * 

George Balsdon, Boston manager of V-L-S-E, was in New 
York Monday and placed the first order the Novelty Slide 
Company received after the fire. MAC. 




Weir to Picturize Kalem Series 

IN ADDITION to being successful as a novelist and maga- 
zine contributor. Hugh Weir has also on several occasions 
ventured with success into the writing of photoplays. It 
is a peculiar coincidence, in view of the fact that he has 
been called upon by Kalem to handle this important part 
of the campaign around 
the company's latest 
undertaking, that Hugh 
Weir's first story writ- 
ten especially for the 
screen was also pro- 
duced by the Kalem 
Company. It was a 
single reel, and natural- 
ly, being a newspaper 
man, Mr. Weir's mind 
turned to that field for 
a theme, his story being 
"The Girl Reporter's 
Scoop," released Sep- 
tember 9, 1909. Since 
that time Kalem has 
also produced others of 
Mr. Weir's stories, 
written especially for 
the screen. He was in- 
duced, after the success 
in book form of "Miss 
Madelyn Mack, Detec- 
tive," to write two pho- 
toplays for Kalem, de- 
tailing further adven- 
tures of that fiction 
character. They were "The Riddle of the Tin Soldier" 
and "The Riddle of the Green Umbrella," both released as 
two-reel features. 

Mr. Weir was among the first newspaper men to induce 
picture producers to see the value of syndicating the stories 
of their series productions in newspapers throughout the 
country and he has been responsible for the fictionization 
of many of the best-known successes in this line. He has 
made a specialty of this work and the value of his name in 
connection with the syndication of Kalem's "-Love Pirates" 
is evident. The George Bronson Howard series is to be 
syndicated under the direction of the Buffalo limes syndi- 
cate, which last week opened offices in New York, pre- 
paratory to the launching of an elaborate campaign to link 
the newspapers and pliotoplay producers. 



Hugh C. Weir. 



January 1, 1916 



THE MOVING PICTURE WORLD 



67 



Cash in Advance vs. Open Account 

Bernard M. Corbett, Secretary of the Boston Exchangemen's 

Association, Tells of the Results of the First Year 

of That Organization. 

By Bernard M. Corbett. 

(JtT cannot be done." "The exchanges will not stick 
I together." These were the expressions heard on every 
hand one year ago when we first purposed the one- 
week-cash-in-advance payment system for film rental and sup- 
plies; yet, after one or two meetings, the members of our 
little organization saw the logic and sound business judg- 
ment of the idea and at once set to work to put the plan in 
operation, and within a few days the exhibitors of all New 
England received from their exchange the following letter, 
or one similar: 

Dear Sir : We beg to advise you at this time that commencing Mon- 
day, Jan. 4, 1915, all film rental must be paid one week in advance 
under the following conditions : 

In the case of customers who are in the habit of calling for their 
shows on Monday morning it will be necessary that your remittance 
for the full week's service reach this office before first show is de- 
livered to messenger. 

Where shows are shipped via express on Saturday or Monday morn- 
ing it will be necessary that your remittance reach us before ship- 
ment is made. If remittance has not been received by us in time, these 
shipments will be made as usual, with a C. 0. D. attachment in the 
amount of the full week's service. 

All express charges must be paid by the exhibitor and when films 
are returned, via express collect, this amount will be charged on the 
next week's service. 

In the case of machines, supplies and accessories cash in full must 
accompany the order or 25 per cent, of the amount, the balance to be 
shipped C. O. D. and charges. 

"When remittance is made by check we reserve the right to wlth- 
■faold shipment until we have same certified or collection made thereon. 

In reference to the above we beg to state that there can be no 
exceptions to this rule after this date, and inasmuch as it is in no 
way intended as a reflection upon the credit-standing of any of our 
friends we ask your co-operation in this matter in order that we may 
successfully eliminate for all time the "fly-by-night exhibitor'' and the 
exhibitor who fails to pay his bills to the detriment of us all. 

Trusting you will accept this letter in the spirit in which it is writ- 
ten and thanking you for your valued patronage and favors, we are, 
Very truly yours, 
(Signed) (Film Co.), 

, Manager. 

The result of these letters proved a big surprise to us all, 
for instead of receiving an avalanche of protests from exhib- 
itors, as we had expected, the protests were few and those 
received were mostly from the class of exhibitors who liad 
made the cash-in-advance movement a necessity. On the 
other hand, we were told on every side by the better class 
of exhibitors that the new arrangement was the best thing 
that had ever been done in the film business in this section. 

To say that the idea was a grand success from the begin- 
ning would be putting it mildly, for t)n January 4, 1915, every 
exchange in Boston reported the largest collections in its 
history and that it was found necessary to ship C. O. D. in 
only a few cases. 

This rule has now been in effect in New England for one 
full year and in place of the exchanges showing uncollected 
accounts amounting to $152,000, as was the case when this 
new system of payment was put in operation, not an entry 
was made on the books for 1915 and almost seventy per cent, 
of the old accounts have been collected. 

The effect of our little organization has also been felt in 
several other directions, as the film folk of New England 
have been welded together with a bond of friendship and 
good fellowship such as was never before known in this sec- 
tion; and today the managers and employees of all the con- 
cerns doing business in our city are as one big, happy family, 
the selfish interests of the individual have disappeared and 
the good and welfare of the business as a whole stands out in 
the minds of all as the one thing necessary for success. 

A number of other things have also been accomplished 
through our association, among which might be stated that 
by appearing before the heads of the several railroads and 
express companies in a body we have been able to secure 
a much better service in the handling and shipping of films. 

In a report recently published it was stated that the ac- 
counts uncollectible on the books of the film exchanges of 
the country would run well into the hundred thousands; yet 
we are happy to state that not a dollar of this can be charged 
to the exchanges of New England. 

The writer has had a number of requests for information 
on how this was all accomplished from friends in other sec- 
tions of the country, and in his desire to see the cash-in- 
advance system in successful operation in all parts of the 
country before the close of the year 1916 wishes to state that 
he will be glad to render any assistance possible to interested 
parties and can be addressed at Essex Street Post Office, 
Boston, Mass. 



\\ bile we do not claim perfection as yet for our association, 
we have the biggest word in any business today — ORGAN I- 
Z.\TION — and as the year 1916 bids fair to be a very success- 
ful one in the motion picture industry we advise our brother 
exchangemen in other cities who have not already taken up 
the cash-in-advance movement to get together — get your 
organization on a working basis. You will be surprised at 
the result. 

It CAN be done; it H.\S been done, and to the credit of 
all the exchangemen of New England it can be said Ihey 
HAVE stuck together, for which today they are being repaid 
a hundredfold and in a number of cases with the words from 
their superiors, "Well done, thou good and faithful servant." 



Arnold Daly Finds a Star 

ARNOLD DALY, whose fame is about equally divided 
between Broadway "legitimate" productions and 
Pathe motion pictures, was traveling through the 
South not long ago and in a certain town of South Carolina 
stopped ofl[ between trains to get a hasty lunch in a railroad 
restaurant. His eyes wandered from pile to pile of crullers, 
cakes and pies as he tried to make up his mind on which 
particular dainty he should take a chance. Thus engaged in 
this engrossing hunt for edibles he failed to notice at first 
the girl who, with hands folded upon snow-white apron, 
waited patiently for his order. His decision made, he turned 
to her and then at once forgot what he had taken so long to 
decide upon. The girl before him was surely a waitress 
extraordinary. Oval 
face delicately tinted 
with old ivory and the 
flush of youth and 
health; brown hair 
combed with Quaker- 
like simplicity, yet 
somehow looking 
better than if it had 
been worked over by a 
fashionable hairdresser; 
blue eyes that looked 
at him modestly, and 
yet unafraid. 

"I beg your pardon," 
said Mr. Daly, "but 
where did you come 
from?" The girl blushed 
and answered in a 
business -like way: 
"Order, suh?" 

He asked her if she 
would like to work in 
pictures and told her, if 
she would, he would 
give her a chance. The 
girl refused to commit 
herself "Y'ou'll have 
to ask my mother, 
suh," was her reply. 

Mr. Daly decided to 
miss his train and see 
her mother. He did 

and made an offer that caused the old lady to gasp with sur- 
prise. When the girl returned from work that evening it 
was talked over and decided that such a golden opportunity 
could not be neglected. So two days later Nora Moore and 
her mother took their soft Southern accent and few belong- 
ings to New York. That was two months ago. Now Mr. 
Daly wagers his judgment as a producing manager that he 
has made a "find." 

It's a far cry from Southern pies to Pathe pictures, and 
from Carolina crullers to Broadway, but Nora Moore has 
made the jump and earns t'wice as much in a week now as 
she once did in a month. She is only nineteen, but it is 
safe to prophesy that her native good sense and good up- 
bringing will keep success from spoiling her. 




Nora Moore. 



STUART N. LAKE WITH AURORA FILM. 

Stuart N. Lake, well known in New York as a newspaper 
man and publicity director, has been engaged as director of 
publicity for the Aurora Film Plays Corporation, which has 
just produced "The Waif" as its first offering in the motion 
picture field. Mr. Lake was until recently with fhe publicity 
department of the World Film Corporation. Under Mr. 
Lake's direction, the Aurora Film Plays Corporation is 
planning an extensive advertising and publicity campaign 
which, it is promised, will offer several new ideas in ad- 
vertising features leased on a state rights basis. 



68 



THE MOVING PICTURE WORLD 



January 1, 1916 




OBSERVATIONS 

BY OUR MAN ABOUT TOWN 




IN a small New Jersey town, not far from this city, the 
Mayor and Council threatened to enact ordinances which 
would have been detrimental to the interests of mov- 
ing picture people there. Conferences between the latter 
and the authorities were arranged, and resulted in a truce 
to give the picture people time to show that the proposed 
regulations are unnecessary. All this, the only newspaper 
published in the town says, proves that the newspaper's ad- 
vice to the moving picture people to keep out of politics was 
in the picture people's and tlie community's interest. Those 
who would precipitate the moving picture people iiito poli- 
tics, the newspaper adds, should "go way back and sit down." 

* * * 

The course taken to adjust differences by the Jersey peo- 
ple was a highly commendable one, but there was nothing 
original about it, nor were definite results attained. It was 
simply a matter of arbitration and such measures can be 
resorted to in all cases whetlier or not politics are involved. 
It is difficult to see why such conferences, whether wholly 
or partly successful, should deter the picture people in in- 
teresting themselves in politics. This is a period of pre- 
paredness and for that reason the picture people should 
keep in touch with politics, not to qualify themselves to take 
part in petty local political issues, but to be prepared to 
defend themselves when those who claim the right to be in 
politics overstep the bounds of reason and justice. In the 
New Jersey case the arbitration may ultimately fail and yet 
the claims of the picture people may be right. It would 
be foolish for these people to declare themselves out of poli- 
tics and leave the politicians in control. A display of vot- 
ing strength will often save expenditures on test cases in 
courts. 

In some communities there prevails, among a certain class 
of people, an impression that members of the theatrical pro- 
fession are without the pale of citizenship and any attempt on 
their part to have voice or take part in politics is an in- 
trusion. This was a topic at a gathering of theatrical people 
a few nights before the State election la«t month. One of 
the party said he was assailed in most vigorous terms by a 
man who declared that if he had the power he would pre- 
vent all actors from voting at elections, because they are 
always "on the road" and know nothing about local issues, 
and very little more about national affairs. "You see," said 
the actor, "this man was aggrieved because for the first time 
in my life I had qualified as a voter and had incidentally let 
him know that I was opposed to one of his pet issues. He 
told nie that one who had been born in this country and 
lived in it as long as I had without voting should not be 
allowed to vote at this late day. On the general proposi- 
tion I quite agreed with him." 

* * * 

"But," the actor continued, "I did not come under the 
general proposition. I went upon the stage before attain- 
ing the voting age, and from that time until a comparatively 
recent period I was not located at home, or in any other 
part of the country, sufficient time, or at the opportune time. 
to exercise my right to vote. When I took up moving pic- 
ture work I became enabled to establish a home in the full 
sense of the term, and last November was able to cast the 
first vote in my life of over forty-five years. It was in- 
deed a privilege and if I am not obliged to take the road 
again I will take advantage of it every time. There are 
many others like me. I know of a number of professionals 
who either cast their first vote, or voted for the first time 
in several years last November. That is another feather 
in the cap of motion pictures. By enabling us professionals 
to become located they have swelled the ranks of voting cit- 
izens." 

* * * 

There may be a difference of opinion as to whether this 
increase of voters is a credit to the motion picture business, 
but there is no doubt that so far as that business is con- 
cerned the 'increase is an asset not to be sneezed at. There 
is a call for motion picture voters and all engaged in every 
branch of the business having the privilege to vote should 
be ready at all times to exercise it. It is not a matter of 
aggression, but a means of self-defense against the untiring 
efforts of those in politics to burden the motion picture peo- 



ple with unreasonable and oppressive laws and local regu- 
lations, notably, the censorship blister. The fact that the 
public is gradually manifesting a well defined opposition to 
official censorship does not justify any relinquishment of 
zeal on the Dolitical proposition. The stand should be main- 
tained until the victory is complete. Los Angeles, Cal., is 
the pioneer in the movement to abolish existing censorship 
boards. The action there is backed by such a commendable 
representation of the people that success seems almost as- 
sured. Yet those behind the movement are not depending 
wholly upon it. If defeated now they will try again with 
some measure at the polls. Qunicy, 111., has also taken 
formal action towards abolishing its local board of official 
censorship. Alton, 111., believes that "an ounce of preven- 
tion is worth a pound of cure." Some people whose views 
did not harmonize with a recent production of "The Birth 
of a Nation" offered a censorship ordinance and the alder- 
men declined to pass it. A lady representing the Civic 
Club at Oak Park, 111., unsuccessfully attacked the motion 
pictures at a recent public meeting. "One of the dangers 
resulting from them," she said, "is that when a long piece 
of literature is illustrated, the child doesn't want the bother 
of reading," and that motion pictures are a substitution of 
mental excitement for physical exercise. The meeting paid 
a tribute to the exhibitor who took the negative in the dis- 
cussion. In Portland, Ore, the official board of censorship 
has heretofore had full sway with no remedy by appeal left 
to the exhibitors. The latter finally made a display of 
strength and forced recognition by the Chamber of Com- 
merce of the city. The result was that the right of appeal 

was won. 

* * * 

All these instances should serve as an incentive for the 
exhibitors throughout the country to give all efforts towards 
making their organizations strong and active. Wherever 
the exhibitors are standing together and working in har- 
mony we find them accomplishing results beneficial to the 

whole industry. 

* * * 

We are sorry to note that some exhibitors in a Penn- 
sylvania town have been indulging in sharp practice that 
does not bring credit upon the business. The town prohibits 
shows on Sunday. The managers violated the regulation 
and then prosecuted each other for doing so. Each was fined 
four dollars and costs, which left them a good margin of 
profit on the shows. The Chief of Police attempted to 
get warrants, but was barred because the exhibitors had al- 
ready been fined on the charge and now efforts are being 
made to make $100 the minimum penalty for such violations. 
The aim of all those serving the best interests of the mo- 
tion picture business is to encourage and require all en- 
gaged in it to obey the laws, and not violate or evade them. 
The true idea is to work with the authorities, and not trick, 
confuse, or annoy them. Unjust as the laws, or the authori- 
ties enforcing them may be the exhibitors must follow a 
sane course until such time as the abuses may be rectified 
by correction or repeal by those having the power to do so. 
Trickery and collusion does nobody any good. 

It seems that the zeal of many publicity agents in the 
moving picture business sometimes leads them beyond the 
scope of approval even in the eyes of those whom they most 
endeavor to benefit. The publicity man of a prominent pro- 
ducing concern is engaged in endeavoring to "bring a closer 
feeling of friendship between all daily newspapers and the 
film manufacturers as a whole," which is a very laudable 
undertaking. Unfortunately the publicity man does not cor- 
rectly quote history in his appeals. In the firs't place, he says 
"manufacturers and exhibitors owe tlie newspapers much." 
He adds, "and they will continue to be the powerful allies 
of our industry (the motion picture business) that they have 
shown themselves to be for several years past." In order 
to aid the campaign we would like to say "Amen!" to these 
nice sentiments, but to also aid the general desire to give the 
public all information concernina' the motion picture busi- 
ness as faithfully to the course of truth as possible, we must 
correct the publicity man's statements. 

* * * 

Up to within a very recent Period no form of amusement 
has been the subject of as much ridicule at the hands of the 
newspapers as motion pictures have been. Even today the 
newspapers, with few exceptions, accord the picture shows 
no more than perfunctory notices. They have always seized 
every opportunity to favorably comment upon measures en- 
acted against the pictures and have studiously omitted to 
refer to any claims made by the picture people to the un- 
justness of any of them. The manufacturers and exhibitors 
owe them nothing. Whatever favorable recognition the 



January 1, 1916 



THE MOVING PICTURE WORLD 



69 



newspapers have given them the moving pictures won on 
their own merits. The patronage accorded the picture houses 
today was not secured through the newspapers. A state- 
ment made bv a Philadelphia lady, who, last week, for the 
iirst time, visited a motion picture studio, fits the situation 
to a nicety. She said, "Up to about a year ago I had never 
.seen a moving picture. I had no desire to see them and 
thought my friends who patronized tlie picture houses were 
inclined to be childish. Finally I was persuaded to go and 
see a show, and since that time I have been a full-Hedged 
fan. I subscribe to every moving picture magazine that 
comes my way." 

* * * 

The stamp of absolute correctness must be given the state- 
ment of the publicitv agent when he says, "The newspapers 
and the motion picture industry are twin agencies of amuse- 
ment, educational enlightenment and human interest." The 
motion picture people have always maintained this and on 
that basis have claimed that the placing of official censorshin 
en one and not on the other is discrimination that should not 
stand in law. If there has been any feeling' on the part of the 
motion picture people toward the newspapers it has been 
on account of the latter's refusal, or failure, to take up this 
question as it does others that bear upon the rights of the 
people. 




WE HA\ E had from time to time since the day the 
one and only "Charlie" first tripped the light fan- 
tastic along the sun-flecked sidewalks of Los Angeles 
many and diverse imitations of his personal mannerisms and 
stunts. But none have evoked the interest given to the pro- 
duction of the Juvenile Film Company of New York in the 
Chaplin caricature in miniature, titled "A Cliip Off the Old 
Block," which was snapped up as an e.xclusive by an enter- 
prising exchange within a few days of its arrival. It has 
been said the English exhibitor will have the real thing on 
his screen or nothing, and the departure of some of them 
from a recent pledge to their association in a small degree 
confirms this observation. In a greater degree of truth, 
hovveyer, may it be said that in place of the real thing the 
exhibitor likes an original imitation, not a hackneyed imper- 
sonation that every stage duet on the boards is working to 
death. The way the Chaplin imitation of the Juvenile Film 
Company is booking augurs well for the success of these pro- 
ductions in Britain. 

* * * 

"American manufacturers have labored long and hard to 
find films that will amuse the Oriental races but their suc- 
cess has not been very marked," says a returned traveler 
frorn the Far East relating his experiences. "No white mind 
for instance can fathom the Japanese sense of humor and 
our funniest fijms over there go flat. Chaplin bores them. 
But in the midst of a death scene in some dramatic film 
they will suddenly begin to rock with merriment. There is 
a fortune in it for anyone who will locate the Japanese bump 
of humor and manufacture pictureplays that will hit it." 

* * * 

The Kinema Trade Ambulance Fund, the objects of which 
have already been explained in the World, has now reached 
the total it set out to collect— £30,000. 

* * * 

Derwent Hall Caine, the actor, has left these shores for 
New York. While in America he is to stage two or three 
of his father's well-known play-s for the legitimate theater. 
It is understood he will also visit some of the leading motion 
picture studios, and it is not unlikely he may himself appear 
before the camera in one of Hall Caine's works. This would 
not be his first appearance, for last week there was un- 
spooled under the auspices of the London Film Company 
a picture version of "The Christian," in which he takes the 
lead. The production has furnished ample scope for the ex- 
pression of the talents of its producer, George L. Tucker. 

* * * 

A few months ago a well-known London exchange offered 
a cash prize for the best scenario founded upon a Biblical 
text. The other day the trade was introduced to the win- 
ring production which had been produced in this country 
and forms a construction upon the theme "Whoso Is With- 



out Sin." It is a four and a half reeler, featuring Hilda Moore 
and Milton Rosmer. 

* * * 

The cardboard "cut-outs" of Chaplin have penetrated to 
many queer places, from dry-goods stores to churches, street- 
hawkers' barrows to saloons, but as a mascot tor tne troops 
in the trenches the mute ballyhoo attains a status quite orig- 
inal. Particularly when it is otficially placed on record as 
the following extract from a letter received last week by 
Mr. Spoor shows: "I have to thank you for the gift of 
films. It is impossible to make you realize how they were 
appreciated and I truly wish you could have heard the cheer 
that went up when Charlie went on the screen. The card- 
board posters of Chaplin were carried off during the night 
to the trenches and have been the subject of great attention 
by the AUeniandes. — W. Murphy, Major, Army Service 
Corps." 

* * * 

An adaptation of the moving picture — possessing, at least 
to this country, the element of originality — is the motion 
picture song-scena. A short film, generally not more than 
five or si.x hundred feet, illustrating the action of some popu- 
lar song or other, is exhibited in conjunction with a vocal 
interpretation of the number. The synchronization of the 
two rests with the singer who has to follow the action on 
the screen. Certain renters have taken up the booking of 
these combination features at prices calculated to be cheaper 
to the exhibitor than an ordinary exclusive film, the one 
charge including the vocalist's salary. 

* * * 

After a somewhat lengthy period of inactivity, probably 
due to internal rearrangements, the Clarendon, one of our 
oldest producing units, shortly enters a new phase of its 
career as maker of feature films. The first of the new series 
is an adaptation of the spoken play of the same title, "The 
Queen Mother," and is for release early in 1916. 

* * * 

No further definite information is to hand respecting the 
British Government's declaration to prohibit the importation 
into this country of Danish films, although it is generally an- 
ticipated that some concession will be made in two cases at 
least where wares are unquestionalily Danish and whose pro- 
ductions are extensively booked by exhibitors in the country. 
The motive of the measure explains itself. Yet if, on the 
other hand, the order is enforced without exception, it can 
only be expected that the Nordisk and Dansk, to mention 
two firms teature-producing on a large scale, will seek a 
further market for their goods in America. 

* * * 

Maurice Elvey, formerly of the British and Colonial Com- 
pany, is now working in the south in conjunction with the 
London Film Company and will shortly release under that 
trade-mark half a dozen two, three and four-part dramas, 
specially written to display the personality of the former 
Hepworth player, Elizabeth Risdon, now Mrs. G. L. Tucker. 

* » * 

The question of import duties on films again cropped up 
in Parliament last week when Mr. McKenna's secretary was 
asked if the slowness ot the work of checking rebates if 
films sent abroad which had already paid import duty was 
causing serious obstructions in parcel post transit between 
England and the Continent, and other places. Mr. Mon- 
tague, the secretary, once more made it clear to manufactur- 
ers, exchangemen or others availing themselves of the draw- 
back facilities when sending films temporarily abroad that 
previous notice should be given to the customs authorities. 
No duty is charged on films which can be proved to have 
been reimported and to have received no drawback allow- 
ance when they were sent abroad. 

* * * 

Last Thursday marked the 100th presentation of "The Birth 
of a Nation" at the London Scala theater. 

* * * 

A picturesque figure in the British motion picture industry 
was lost last week by the death at Glasgow of George Green, 
a pioneer film renter of the Scottish city. Long before the 
photoplay became an established institution and was re- 
garded, mainly on account of its imperfections, as the special 
territory of the traveling showman, George Green made a 
name for himself over the border. With the growth of the 
industry, that name was strengthened by the erection of a 
large circuit of theaters in and about Glasgow, while more 
recently he established Green's Film Service, one of the best- 
known exchanges in the north country. 

J. B. SUTCLIFFE. 



70 



THE MOVING PICTURE WORLD 



January 1, 1916 



Among- the Picture Theaters 

News and Views of Photoplay Houses Everywhere 



SUNSET THEATER, PORTLAND, ORE. 

Photoplay House Named After Its Decorative Scheme — 

Stands on Valuable Piece of Property — Structure 

Remodeled at Expense of $50,000. 

THE Sunset theater, located on the southeast corner of 
Broadway and Washington street, Portland, Ore., has 
the distinction of being situated on the most valuable 
piece of ground in that city, according to the assessor of 
Multnomah County. The property, 100 by 100, pays taxes 
to the county of $900 per month. The corner on which the 
theater is located is one of the busiest in the city, as is 
shown by the reports of the city traffic engineer, it being 
one of Portland's principal transfer points. 

The location has been the site of several theatrical enter- 




Interior View of Sunset Theater, Portland, Ore. 

prises, the first showhouse there being the Arcade, the pio- 
neer of 10-cent vaudeville and picture houses in Portland. 
Its owner was S. Morton Cohen, now one of the big men 
in the moving picture game. It was afterward sold to the 
People's Amusement Company, which conducted it as a 
straight picture house. Last year Jennings & Company took 
over the theater and renamed it the Sunset, entirely remodel- 
ing the interior and lobbies at an expense of $50,000, and 
today it is one of the best appointed and coziest picture 
houses in the city of Portland. 

The size of the auditorium is 43 by 100 feet, and its seating 
capacity is 500. There are four large loges in the rear, 
accommodating 34 persons. The motif of the entire decor- 
ative scheme of the theater is the autumn sunset, and to 
carry out this idea the walls are hung with canvasses of 
autumn scenes, and the center of the ceiling is finished in 
gold and old ivory, which, together with the lighting in the 
theater through translucent glass, causes a smooth blending 
of colors. The seats are ivory white, and a patron of the 
house is never compelled to grope in the dark when seeking 
a vacant seat. Besides the usual musical equipment, the 
theater is provided with an Estey divided organ. 

Specially worthy of note is the unique lighting system. 
The ceiling is a plaster cast having a beamed effect and the 
soffets of the beams are set with art glass back of which is 
concealed colored lights, the effect against the gilded ceiling 
being a sunset glow. Set in coves in the ceiling and also 
hidden froin view are the house lights. These are tubular 
mazdas, so distributed as to give an even and continuous 
light. During the projection of a picture there is sufficient 
light in the auditorium to read a newspaper and at the same 
time the subject on the screen is perfectly clear. There is 
not, however, a single exposed light to detract attention 
from the picture on the screen. 

The proscenium arch is a splendid piece of scagliola work 
and the stage is of ample size to accommodate vaudeville 
acts. There being no balcony, the screen is set for a straight 
throw and the orojection is perfect. The operating room is 



suspended from the ceiling, and is fitted with all modern- 
appliances. The three Power's 5A machines are equipped 
with automatic fire shutters. 

There are two entrances to the theater, one on Washing- 
ton street, and one on Broadway, both entrances being fin- 
ished in onyx. The front walls of the lobbies are set with. 
Grecian marble with a Conamara base. The concealed light- 
ing and sunset effects are carried out in the lighting and 
decorative scheme of the foyer and lobbies, both entrances. 
having gilded ceilings, just below which are narrow panels 
of autumn paintings. Hydrogen arcs of 1,000 watts each 
are suspended under the marque front. Recently additional 
lights have be«n installed outlining the front of the build- 
ing. The foyer is hung with rich satin curtains of old 
rose color, and the entrances to the loges open directly 
from the foyer. . 

A rest room is provided off the Broadway entraiice which 
is fitted with the usual conveniences. The furniture and 
tapestries are of Marie Antoinette design, the walls being 
hung with drab drapes decorated with festoons of roses. 
The furniture is of solid mahogany enameled to harmonize 
with the walls. 



PALACE THEATER, NEWARK, N. J. 

Proctor's Latest Photoplay House a Structure of Architec- 
tural Beauty and Elegance— Has Seating Capacity 
for 2,800 — Managed by Lewis H. Golding. 

THE public of Newark, N. J., was agreeably surprised and 
delightfully amazed when the new Palace theater at 
116 Market street, that city, was opened to them 
Thanksgiving Day, November 25. The new Proctor Palace 
theater is probably the latest word in theatrical construction, 
and a glance at the accompanying cuts gives an idea of the 
extraordinary beauty of the showhouse. The theatre is thor- 
oughly fireproof, 
but nevertheless- 
hand extinguish- 
ers and other 
fire-fighting ap- 
paratus are 
found in all sec- 
tions of the 
building. Thirty- 
five fire escapes 
also render 
egress from the 
build ing very 
easy in case of 
necessity. The 
system of ven- 
tilation in the 
Proctor Palace 
is one of the 
most perfect in 
intake and ex- 
haust. The heat- 
'ing facilities are 
also of the 
best. The interior furnisliings are worthy of considera- 
tion. Mr. Proctor has cliosen that exquisitely beautiful 
decorative style known as "the Francois Premier" for the 
interior embellishment of his new theater. Mr. Proctor's 
chief assistant in the work, J, W. Merrow, has gone to great 
trouble and expense to see to it that the new Palace theater 
is a fine example of that fine old period of blues and gold. 

The sidewalls of the main auditorium are draped in panels 
of rich satin damask, as are also the side walls of the grand 
entrance to the theater and the first balcony. There are forty 
of these panels in all. In the decorative plan of the lobbies 
the finest genius of the painter, William De Leftwich Dodge, 
has been used to striking advantage in a series of Murals, 
probably not surpassed for beauty of coloring or originality 
of design in any other theater in this country. The front of 
the theater building is imposing in its height and solidity. 
The structure is ten stories high, with the highest floor 
eighty-seven feet above the street level. The exterior of the 
playhouse is entirely of white glazed terra cotta and marble, 
with rich-colored tiles extending on each extreme side of the 




Section of Interior of Proctor's Palace 
Theater, Newark, N. J. 



January 1^ 1916 



THE MOVING PICTURE WORLD 



71 



roof. A series of massive hanging lights run from the third 
to the tenth story. An extremely ornamental and capacious 
marquee extends out over the sidewalk. 

The main entrance is exceedingly attractive and striking 
because of the unique eflect produced by its great height 
^fully forty feet) and the picturesque box office, which occu- 
pies the center of the approach. The woodwork of the box 
office extends to the top of the main arch of the entrance. 
The floors of the lobbies are all in mosaic tile, and the pan- 
«led walls in white marble. Lobby display signs are scattered 
at intervals about the lobbies. There are three lobbies, 
throughout which electric chandeliers and art globes shed a 
soft light, producing an artistic effect. 

Mr. Proctor in his new theater provided carefully for the 
essential comforts of his patrons. These include cozy and 
spacious women's rooms on all floors; smoking and lounging 
rooms for the men, and mail chutes on all floors. Drinking 
fountains of ornate design are within easy access on all 
floors. 

In the basic construction the use of steel, iron and re- 
inforced concrete has been dominant. The plot covered by 
the office building and theater entrance is 33 feet in width 
by about 120 feet in depth. The ground in the rear, on which 
are elected the main Palace and the roof garden theater, 
extends over 75 feet by ISO feet. In all practically 16,000 
square feet of land have been utilized for the building oper- 
ation. The seating capacity of the Palace proper is approxi- 




Beautiful Foyer of Proctor's Palace Theater, Newark, N. J. 

mately 2,800, while the roof theater seats about 1.400 more. 
Incidentally, R. J. O'Crowley, Jr., the assistant manager, who 
acted as guide for the correspondent of the Moving Picture 
World, said that this roof garden theater was quite complete 
in itself, but Mr. Proctor prefers to keep quiet now about the 
policy of it. 

The Palace proper consists of an orchestra, entres_sol and 
two balconies, and command the attention of the patrons. 
The theater is completely cleaned twice daily with huge 
vacuum cleaners. Motion pictures and vaudeville form the 
program at the Palace. A spacious operator's booth has been 
installed in the second balcony. The booth is equipped with 
all the latest projection equipment and spotlight service. A 
capable operator and assistant take care of the booth, which 
is absolutely fireproof. 

The executive staff of the newest addition to Newark's 
amusement field is headed by Lewis H. Golding as resident 
manager. Mr. Golding is by no means unfamiliar with 
Newark, having been manager of Proctor's Park Place thea- 
ter. He also held a similar position with Proctor's Elizabeth 
theater. His assistant, R. J. O'Crowley, Jr., is a man well 
known and experienced in Newark's theatrical activities. 



NEW WORLD FILM PICTURE. 

The first of Jules Eckert Goodman's plays to be adapted 
for the screen is "The Point of View," originally produced 
in Daly's theater. Work has begun at the ^A'orld Film Cor- 
poration's Fort Lee studio, on the film version, made by 
Emmett Campbell Hall. Director Emile Chautard is pro- 
ducing this new five-part feature, with a cast including 
Francis Nelson, June Elvidge, Jessie Lewis, Mildred 
Havens, Douglas MacLean, Frederick Truesdell, Joseph 
Flannagan, John Hyland and Henry Thornton. 



GRAND THEATER, WALLACE, IDAHO. 

Mayor and Members of City Council Attend Opening of 

Photoplay House — Represents Investment of $30,000. 

WHAT has been declared by exchange men and travel- 
ing representatives of the various railroads of this 
territory who have visited it to be the most up-to-date 
moving picture theater of this section outside of the city of 
Spokane, Washington, is the new Grand theater at Wallace, 
Idaho, recently completed at a total cost of about $30,000, 
including the ground. It was built by the Wallace Amuse- 
ment Company under the direction and in accordance with 
plans prepared by L. R. Stritesky, of Spokane. It was 
opened November 10 and played to capacity houses at both 
shows, as two shows are run daily. The opening program 





'tf III" iiii I iiiiiir^ 

Grand Theater, Wallace, Idaho. 

vvas composed of motion pictures and vaudeville. In addi- 
tion to this there were vocal and instrumental selections 
by Mrs. J. McAllister, Ralph Bovee and the Big Four quar- 
tet of Wallace. A feature of the opening was' a reception 
at 3 p. m. for the purpose of leaving people inspect the 
house, and each woman was presented with a carnation. 
Fully 1,500 persons attended the reception, according to the 
estimate of a critic of a Wallace paper. For the opening 
program the mayor and members of the city council of Wal- 
lace were invited guests of the management and occupied 
boxes. 

The theater was planned primarily for moving picture 
shows, but with a stage and other accessories of sufficient 
capacity to accommodate the average road show. The build- 
ing covers a plot of ground 50 by 100 feet, and has a total 
seating capacity of 700, of which 525 can be accommodated 
on the main floor and the remainder in the balcony. Ample 
provision has been made for exits, there being, in addition 
to the main front entrance and exit, four additional exits 
for the first floor and two for the balcony. Wash and rest- 
rcoms have also been provided for both sexes. The audi- 
torium floor and orchestra rail are of concrete and wood 
trimming is everywhere used sparingly, making the build- 
ing highly sanitary and greatly decreasing the fire risk. 

The building is heated by direct steam, the radiators on the 
main floor being placed in recesses above the heads of the 
audience. Ventilation shafts with induced drafts exhaust the 
foul air near the floor line. The street sides of the building 
are faced with mottled brown brick of a rough texture and 
with terra cotta trimmings. The cost of the building ex- 
clusive is approximately $20,000. The lighting is of the in- 
direct type, electric fixtures being used. 

The Wallace Amusement Company is composed of J. A. 
Bedard, president; H F. Samuels, vice-president; Dr. J. E. 
St. Jean, treasurer, and C. C. Spencer, secretary and man- 
ager. 



MABEL TRUNNELLE GETS ROSES. 

The New Kingston theater, at St. John's place and Kings- 
ton avenue, Brooklyn, had a big performance the other night 
when Mabel Trunnelle and Herbert Pryor appeared in per- 
son during the showing of their feature. "The Magic Skin." 
and .got a hearty reception from a large following that crowd- 
ed the theater to the great delight of Manager Lou Smith. 

Miss Trunnelle was presented with a magnificent basket 
of American Beauty roses and Mr. Pryor with a handsome 
gold handled cane. 

We may add, as by way of a postscript, that Manager Lou 
Smith is just become a benedict, and that Miss Anna May 
Krassner is to be his bride, and the date set for the cere- 
mony is January 1. For the honeymoon, the happy couple 
are to go" to Atlantic City and their home address is then to 
be at 850 Longwrod avenue, Brooklyn, N. Y. 



72 



THE MOVING PICTURE WORLD 



January 1, 1916 



STRAND THEATER, DENVER, COLO. 

To Light Exterior 58,000 Candlepower Is Used — It Is a Blaze 

of White Light — House Managed by F. A. 

Mahagan — Accommodates 1,250. 

THE newest theater on Curtis street, Denver, Colo., is 
the Strand theater, which was opened September 9, 
1915. It is under the management of F. A. Mahagan, 
who formerly was manager of the Lyric theater on 16th 
street, that city. The theater stands on the site of the old 
Isis, and is one of the prettiest theaters in town. The interior 
color scheme is blue and gold. The walls are a soft blue, 
with gold trimmings. The curtains are a rich blue velvet, 
with the gold "S" and fleur-de-lis used as motifs. The 
drapes at the entrance and in the foyer are blue velvet, 
too, with the same motifs used. 

The e.xterior is white. Three immense sunbursts light it. 
On the e.xterior there is 58,000 candlepower consumed. It 
is simply a blaze of white light — is one of the most conspicu- 
ous on the street. The entire building is fireproof. The 
aisles and stairs are unusually wide, so the building may be 
readily emptied. The booth is well protected against fire, 
and the light switches are so placed that they may be 
controlled from all parts of the house. 

The seating capacity of the theater is 1,250. The seats are 
comfortable and wide, measuring twenty inches across. The 



all the finer points that make or break the house. She car» 
do everything from running the ventilation and heating 
plants to conducting the orchestra and selling tickets in the 
cashier's booth. 
The .'^trand is a house of which Denver is proud. 




Photo by Wiswall. 

Strand Theater, Denver, Colo. 

rows are thirty inches apart. There are three balconies, all 
of which have good grades and are fitted with the same com- 
fortable seats. A permanent vacuum system is installed and 
a good ventilation system. The air is changed every five 
minutes. The heating system, too, is all that could be wished 
— the house is always kept at a good temperature. 

Every comfort for the patrons has been thought of. There 
is a comfortable smoking room for men downstairs, and 
upstairs there is a pretty and attractive rest room for women, 
all fitted up in blue with wicker furniture. Metro and Kleine- 
Edison features are run in this house, which is exclusively 
a feature house. Every day there is a comedy and drama 
and twice a week there is a ncwspictorial. The admission 
is ten cents for every seat in the theater. 

The Stran^l has really started a precedent in Denver in 
that when it strikes an unusually good feature it holds it 
for a week or ten days. It has always been the custom here 
that features, no matter how good or how bad, should 
be run three or four days. The Strand is also headed in 
the right direction in that Manager Mahagan has employed 
a bright yourtg woman. Miss Tuhey, to manage the small 
details and to work toward eflnciency. There is a marked 
improvement in the place since Miss Tuhey has been on the 
job. for she is a young woman of splendid experience in 
the picture game, having managed one of the biggest thea- 
ters in town for several years. The Iris, and understanding 



REGENT THEATER, INDIANAPOLIS, IND. 

New House Had 8,000 Paid Admissions on Opening Day — 
Lights in Floor Aid Patrons in Finding Seats. 

THE Regent theater, Indianapolis, Ind., recently opened 
by Bingham, Crose & Cohen, is an up-to-date exclu- 
sive photoplay theater. The house opened on Thanks- 
giving day with an attendance of more than 8,000 persons 
through the performances. The building is of brick, steel and 
reinforced concrete and fire-proof throughout from basement 
to roof. A big electric sign in front of the house, which 
carries appro.ximately 1,600 lights, flashes the names of the 
current attractions. The entire front of the theater is 
studded with lights. Four flaming arcs close to the side- 
walk advertises the house for blocks up and down the street. 

The main entrance has a red quarry tile floor with mosaic 
tile, paneled walls and a well-lighted, domed ceiling in orna- 
m.ental plaster. A well-designed marquise extends across 
the front of the entire building and over the sidewalk cover- 
ing both the main entrance and the front e.xits. Inside an 
innovation which strikes the patron is the system of aisle 
lights. These lights are placed in the floor and are covered 
by heavy frosted glass. When the house is dark, patrons 
can find their seats easily or make the way out without any 
trouble. The lighting system is indirect. 

The interior decoration is in tiflfany effect with mahogany 
woodwork and mahogany seating throughout. The air in the 
auditorium of the theater is changed every few minutes — a 
system of natural and mechanical ventilation. Special at- 
tention has been paid to the retiring rooms for men and 
women and to the other rooms in the basement. Sanitary 
drinking fountains have been provided in the men's and 




Pageant Theater, Indianapolis, Ind. 

women's rooms. ."^ maid is in attendance' in the women's 
retiring rooms and there are also free telephones and writing 
desks for the convenience of women patrons. The mana- 
ger's office and rooms for the use of theater employees are 
in the basement. All exits are marked by large, red lamp 
boxes in plain view from all parts of the house. 

The mirror screen which was designed so as to prevent 
the feeling that the picture was being "framed in" and also 
to give suitable setting to it, consists of a high paneled 
v/ainscot and ornamental plaster decoration and is of pleas- 
ing appearance. The screen is the second largest picture 
screen in any Indianapolis theater. At the front of the 
auditorium, a mechanical device to prevent drafts on those 
seated near the entrance has been provided. The house 
seats 800 persons, and the balcony has been so constructed 
that it is an ideal place to see the show. 

The opening show was "Damaged Goods" at twenty-five 
cents for all seats. After this film had finished its run. the 
house established its prices at ten cents, and at this figure 
V-L-S-E. Pathe, Metro, and Fo.x productions are shown 
with a cliange of program every Sunday, Wednesday, and 
Friday. Music is provided by a first class orchestra and 
the shows run continuously from 10 A. M. to 11 P. M. 



January 1" 1916 



THE MOVING PICTURE WORLD 



73 



DITMAS THEATER, PERTH AMBOY, N. J. 

Only Photoplay House in City Devoted to Feature Produc- 
tions — Uses Mirroroid Screen and Has 
100 Foot Throw. 

THE Ditmas theater, an exterior view of which is here- 
with produced, enjoys the patronage of the best and 
most exclusive playgoers of Perth Amboy, N. J. This 
modern up-to-date house is under the management of Ned 
K. Miller, who also controls the Empire theater at Rah- 
way, N. J. 

The building, which is situated on State street, the center 
of the city's activity, is of brick construction. The lobby is 
spacious and artistic, containing pictures of well-known 




Ditmas Theater, Perth Amboy, N. J. 

film stars. Lobby display signs are also placed at regular 
intervals about the lobby. The house accommodates 800 
comfortably, and the seats are roomy. The auditorium has 
no balcony. The Ditmas has had installed a modern venti- 
lating system. During the summer months, fourteen elec- 
tric fans are kept constantly in motion. There are six venti- 
lators on the sides of the house, and two more at the roof. 

Paramount pictures, together with latest Universal re- 
leases, constitute the program. The Paramount pictures 
are each shown two days, and these form the program for 
the first four days in the week. On Friday, the current 
Universal serial is presented, while on Saturday, a special 
feature is introduced. Seven reels of good pictures are 
shown at each show at an admission price of five ce'nts for 
children and ten for adults. Both matinee and evening per- 
formances are given, the admission being the same at night 
as at matinees. Although there are several moving picture 
houses in Perth Amboy, the Ditmas is the only one devoted 
to exclusive features. The city has a population of 40,000. 

The projection department of the photoplay house is in 
the hands of a capable operator. The equipment consists 
of two Standard projectors, spotlights, and a high power 
generator. The throw is 110 feet, and the screen used is a 
Mirroroid. A piano furnishes the music. Manager Miller 
is a firm believer in newspaper publicity, and he attributes 
much of the success of the Ditmas to consistent newspaper 
work and the excellence of the Paramount program. 



LYRIC THEATER, HAMILTON, ONT., CANADA. 

Largest of United Chain— Seats 2,200 and Has 169-Foot 
Throw — Employs Twenty-one Persons. 

THE Canadian United Theaters, Limited, with head 
offices in London, Ontario, control a chain of seven 
large theaters in Eastern Canada, three of which are 
devoted exclusively to the showing of high class moving 
pictures. The largest and best paying theater of this circuit 
is the Lyric of Hamilton, which has seating accommoda- 
tion for 2,200 persons. It has been the policy of the com- 
pany, for the past two years, to maintain this theater as 
a good moving picture house and several features of the 
system employed by Manager F. C. Chadwick are, to say 
the least, unique. 

The Lyric was opened late in 1913 as a vaudeville house 
but, in spite of the city's population of 100,000, it soon proved 
a failure. It was taken over by the present company in 
February, 1914, and since that time, when it was transformed 
into a picture theater, the business has increased five times. 
At the present time, the one vaudeville act is not even 
mentioned in the advertisements for the week's shows. 



Manager Chadwick is a great believer, according to his 
own admission, in "the long shows," and provides a pro- 
gram of no less than thirteen reels for the matinees each 
week day, for which he charges an admission of 10 cents 
with 5 cents for children. In the evening this show is cut 
down slightly in order to secure two houses, but still it is 
a long program. There are no "big nights" and the result 
is found in two big crowds every night in the week at 10 cents 
and IS cents, with the admission for children never more than 
5 cents. The program is changed three times a week, with 
World films on Monday and Tuesday and Paramount pic- 
tures during the remaining four days, with a total change on 
Friday. One feature each Wednesday and Thursday is an 
educational him of scientific or wonder nature. 

The city of Hamilton claims the distinction of having 
theaters with the longest and shortest throws of any theaters 
in Canada. One local picture house has a projection of 
only thirty feet, but in the Lyric the throw is 169 feet. The 
screen, a gold fibre one, is no less than 16 feet back from 
the foot-lights so that the orchestra seats are almost as 
popular as those in the rear. The projection equipment 
includes two Simplex machines, and there is a telephone 
system running to all parts of the house. The theater also 
has its own electric generating plant so that entire reliance 
does not have to be placed on the two local lighting systems. 
A cooling plant is operated by electricity and the air is 
changed by means of mushroom ventilators under every seat. 

The staff of the theater, including the five-piece orchestra 
and the manager, is made up of twenty-one persons — all 
men. The general manager of the circuit is Clark Brown 
of the United offices. New York, but the manager of each 
theater has practically complete control of his house. The 




Interior View of the Lyric Theater, Hamilton, Ont., Ccuiada. 

Lyric seldom takes any of the big multi-reel features because 
the long films mean an interruption to the system of pro- 
grams in vogue. 

The other large Canadian theaters controlled by this com- 
pany are the Majestic, at Stratford, Ontario, seating 1,400 
people, and the Majestic at London, Ontario, with a seating 
capacity of 1,500, both of which are moving picture houses 
exclusively. In addition the company has a burlesque 
theater in Montreal, Que., vaudeville theaters in Ottawa and 
Montreal, and a stock company theater in Hamilton. The 
show house at Stratford is the latest to be added to the 
string. 

The accompanying photograph shows the interior of the 
Lyric theater at Hamilton with its plain and substantial 
appurtenances and decorations and indirect lighting. 



NICHOLLS DIRECTING "THE GRINNING SKULL OF 
RESPECTABILITY." 

Director George O. Nicholls is engaged in the production 
of a Selig Diamond Special in three reels, written by William 
E, Wing and entitled "The Grinning Skull of Respectability." 
This virile story depicts the foibles and insincerity of so- 
ciety. 



BILLY SHERWOOD AT WORK WITH EDISON. 

Billy Shervi'ood, the southern actor who won third place in 
the Junior A. A. U. Championship Walk of the south, is at 
work at the Edison studio playing the juvenile lead opposite 
Grace Williams in a three-reel drama under the direction of 
Frank McGlynn. 



74 



THE MOVING PICTURE WORLD 



January 1, 1916 




Advertising; lor Exhibitors 



Conducted by EPES WINTHROP SARGENT 





Be Careful. 

EXHIBITORS should be careful in making contracts with traveling 
salesmen for premiums, advertising and supplies in general. More 
than once the columns of this paper have carried stories of swindles 
worked upon exhibitors and lately an exhibitor in New York State asked 
us to look up a company dealing in china. He wrote that a salesman 
had come to him and as he was busy he had turned him over to his 
wife She acting on the salesman's assurance that her husband ap- 
proved the' scheme, was induced to sign a contract for $130 worth of 
china When he learned of the signing of the contract, the manager 
cancelled the order, but was threatened with suit unless he compro- 
mised for $40 for "commission, printing, etc." A letter to the company 
asking what the "printing, etc." represented was replied to by their 
lawyer a singular procedure for a business concern. It is probable that 
that exhibitor will either have to pay for $40 for nothing at all, or $U0 
for some stuff that may or may not be of that value. 

Do not deal with traveling men. You can get just as good bargains 
from novelty houses such as Shure & Co., and deal with people who 
stand back of their goods and who have built their business on a desire 
to deal fairly with patrons. You can get the stuff as cheaply, if not 
cheaper select from a larger catalogue, be free from the results of mis- 
representation and avoid legal fees. The firm mentioned above is by 
no means alone in the business, but represents a type of concern that 
it pays to deal with. If you want an address nearer your home town, 
it will be obtained for you. 

You Try It. 
Sharp and Vahl, of the Orpheum, Nampa, Idaho, are making a play 
for theatre parties. They print this item in a recent issue; 

A party of twenty young ladies, members of the Junior De- 
partment of the Century Club reserved seats for themselves 
and saw Laura Hope Crews in "The Fighting Hope" last Monday 
night. 

Can you think of a nicer way to entertain a party of friends 
than with a theatre party? Call us up and we will reserve any 
number of seats you may desire. 
The printer split the item, just as he got the pages mixed, but the 
combination has its effect. Make a play for the theatre business, as 
explained in Picture Theatre Advertising, and start off by showing that 
others have already done it. You can give away seats to a couple of 
clubs if necessary. 

Box parties have this advantage over straight attendance : they make 
talk. The guests naturally think more about a theatre party than they 
do of merely dropping in, and others talk more of a party than the fact 
that they saw certain persons in the house on a particular night. Also 
it is the sort of stuff you can feed the local papers, because it is real 
news as well as real advertising of a very practical sort. 

How About It? 

We are still waiting for Ben Michaels to come along with that Chinese 
department in polyglot North End News, which he prints in the inter- 
est of the Verdi Theatre, San Francisco. He has kept all of his other 
promises and the sheet is really a newspaper as well as a house organ. 
He stands in with the local association for the promotion of the section 
and now he is advertising tor a society reporter. He has a sporting 
editor already. That takes a column and a half, but it makes readers. 
That the sheet has taken hold Is shown in the printing of several ad- 
vertisements in Italian ; not house, but business advertisements. For a 
youngster the North Side News is a husky, and it is making business 
by taking an interest in the general affairs of the section. 

Mail Folders. 

The Elite. Mishicot, Wis., uses a four page card holder that can be 
clipped with a paper fastener and sent through the mails at penny postage, 
the back being lined for the address. They advertise a two day program 
(but do not date the days). The mailing scheme is a good one, where 
a mail list Is used. You can send four or six pages under penny postage 
if the folder is not sealed, and you can save the cost of envelopes. 

Teaching. 

It is a good plan to clip things about the Alms and reprint for the 
information of your patrons, but it is a better plan still to give the para- 
graphs a local twist, where possible, and generally it Is possible. The 
Liberty. Jamesburg, N. J., uses a tiny four page, but it gets in the pro- 
gram and house talk and it talks about the house. They not only stand 
up for the pictures, but they show from their own past programs what 
good stories can be had, which gives the argument a double force. Read 
this : 

Films are not a peril — they are not the things of evil the 
bigots suppose them to be. They have done good everywhere, are 
still doing good and will continue to do so for all time to come. 

What would be more of a lesson for good than "The Stoning," 
or "On Dangerous Paths" shown only last Wednesday, or "The 
Money Master," or "The Hand of God," ./, in fact, any picture 
that has been shown, be they single reel, double reel or feature? 



What could have been sweeter than that beautiful Griffith picture, 
"A Mothering Heart?" 

And so they go, all down the line, each doing its little good and 
passing on — and so, one by one, the hold-outs, the people of all 
classes, are realizing what a wonderful benefit it all is. 
See what you can do along the same lines. In every town there are 
some whose prejudice must be combatted. They are talking. Talk back. 

An "Injun Invitation." 

The Grand Theatre, Fairmount, West Va., recently booked in "Are You 
a Mason," and sent out invitations to all members of the craft assembled 
for special doings. It was done in regular invitation form, but at the 
bottom is the line, "Bring ten cents with you." The unexpectedness of the 
line gave more force to the invitation than any other form of adver- 
• tising. A straight invitation with an admission at the door would have 
been a business breaker, but worded as it was it made both laughs 
and business. 

A Handy Phone. 

The Fine Arts Theatre, Detroit, has phone number one in its exchange 
and makes "Plione Cadillac 1" a sort of slogan. It's more handly than 
many realize to have a phone call that is easily remembered, but this 
is about the handiest yet. You phone one for information, the house 
program, party seats or anything else. They get out a nice looking 
twelve page paper with about a page and a half of house notes. An 
editorial chat should be put in. Notes are good, but about half a page 
of straight talk about one feature of the house is even better. Tell 
about yourself, modestly, but with a full appreciation of your various 
excellencies. 

Wants to Know. 

The Princess Theater, Meriden, Miss., sends In a program and says 
"go to it — criticize." They do not want to be patted on the head. They 
want to make the issue better. It is a four pager, cheap news stock, 
6 by 9M:. Some local advertising is carried, but there are five blank 
spaces which should be filled in with something to kill the unfinished 
look, even if nothing more had been done than to say, "This space for 
sale." Plain white space looks bleak and suggests an unfinished condi- 
tion that unconsciously is associated with the house. Until the space 
can be sold, it would be even better to run some notes on photoplay. 

The printer has made up badly. He uses two columns and on the 
first page the program matter is the left hand column instead of the 
right, and he runs there the Monday announcement and the Tuesday 
date and two lines of the first synopsis. This should have been taken over 
to the second page where it can be read as a whole. Inside the sheet 
looks like this : 



COMING ATTRACTIONS AT THE PRINCESS 









''^"-'^'"""'^ 



ELKIN-HENSON GRAIN CO. 




UNCLE JIMMV SHORT 



SPINKS 

For Good PlumblDs 



Were this our program we would first break up the rule borders and 
make the outside rule box in both pages, a single oblong of rule taking 
in the two pages. Next we would move the program column on page 
two, to meet the program on three, and box these in as a whole. This 
we would box in with six point rule. This would keep the program 
apart from the advertising. Next we would use on the right hand page, 
outside column, just enough of the coming attractions to run down to 
the bottom advertisement, or else we would set this just outside of the 
program on each side of the program box, having the advertisements 
only top and bottom, on these two pages. Or, still better, we would take 
these two sections for house chat and use the program space on the back 
page for underlines, making the stories for the day so short that they 
could all be gotten into the space on pages two and three. The L shaped 



January 1, 1916 



THE MOVING PICTURE WORLD 



75 



underline is easy for the printer, but it is unsightly. He seems to have 
made it up in a hurry and to please himself and with no idea of making 
a good job of it. 

If the Princess has a copy of Picture Theatre Advertising, a very 
excellent form can be found on page 181, or if they have a file of this 
paper, the same program is reproduced on page 1251, of the issue dated 
May 22, 1915. In either case we would urge a few lines of descriptive 
matter rather than the complete synopsis. If they hold to the full 
synopsis, they should watch the proof and not permit a two line turn. 
The Tuesday date should appear on top at page two and not at the bottom 
of page one. It can be done by cutting four lines out "The Black Sheep" 
if it is desired to give full space to the special film featured on that 
day; a local fair picture. 

It is always necessary to watch the printer. Give him a chance and 
naturally he will loaf. He will not double up a story just because it 
looks better when straight run and a turn will save time. Tell him 
what you want,^ and how you want it and then see that he delivers the 
goods. 

Meriden can get in the class with Brooklyn. The latter is famous ek 
the home of Kick, the Printer. Meriden has Thrash, the Repair Man, 
and possibly some auto owners would like to. 

At It Again. 

They are at the coupon scheme again out west. The Ogden (Utah) 
Examiner gives matinee coupons for a local house that are good for 
balcony seats in the evening up to seven thirty. The scheme used to be 
a good one before the papers found out how handy it was. but now It 
helps only the paper and but seldom the bouse. 

A Stock Invitation. 

Louis Pilosi, of Pilosi's Theatre, Old Forge, Pa., offers a n§w scheme 
in a stock invitation. It is printed in Old English, which means that 
there is a printer with poor judgment in Old Forge, but the idea Is 
new and of advantage. The form invites the recipient to attend a per- 
formance, the date and title of the picture being written in to suit the 
need of the moment. The sample sent in invites to a performance of 
America and was sent to all the local school teachers. Mr. Pilosi writes 
that a record business resulted. Since the lower line reads : "Kindly 
advise pupils to see this production," we gather that the card is kept 
for the teachers and is sent out whenever anything of an educational 
or semi-educational value is shown, but the scheme of having a stock 
invitation printed up and left blank for title and date is one that can 
be adapted to many forms of use. Where the number of invitations to be 
sent out permits, it is possible to get a two color effect by printing a 
second time for title and date in another color. 

Mr. Pilosi deserves a vote of thanks. He gets something handier than 
the form letter, and this can be used many times when a form letter 
would require too much time. He says he has more schemes. If they 
are as good as this he is not only invited but urged to come along with 
the rest. It's odd this idea was not thought of before. 

The Right Direction. 
The East Liberty Cameraphone, Pittsburgh, in a recent program en- 
closed a slip which reads : 

EVERY AFTERNOON— 

WE WILL SHOW two pictures especially 
selected to entertain the Young People. 

CAMERAPHONE THEATRE 
6202 Penn Ave. 
This is a step in the right direction. It is a good talking point and 
appeals to the mothers as well as the kiddies and in these days of over- 
production it is easy to get good commercials cheaply. Many exhibitors 
report a falling off in the juvenile attendance. This is largely because 
they are not interested in the longer features now used. Give them 
something in the afternoon and get that extra money. It is just as 
spendable as the adult admissions and it pleases the youngsters. 

Good Work. 

We've been watching the Lehigh Orpheum, South Bethlehem, experi- 
ment with programs. They used to have a neat vest pocket, but they 
suddenly went after the six by nine, and for some weeks they have 
been fishing around. Now they seem to have struck it. The first page 
carries the releases for the week, the names of the players, the titles 
of the plays and the days, but not the dates — which should be added. 
Inside there are three days to a page, open composition and perhaps 
not quite enough display, since at least the title should be in display and 
the names of the players, too. The back page is given the chief feature 
unless a herald for this is bound in, when the back carries the second 
best bet for the week. One thing that makes for success with this house 
Is that they never try to say too much for the space they have. They 
do not load down with type. It is always clean and neai in appearance, 
inviting to the eye. 

Objects to Cigarettes. 

H. B. Dodge, General Secretary of the Y. M. C. A., Fall River, Mass., 
who runs the photoplay exhibitions recently spoken of in this depart- 
ment, writes that he is going to raise the program to ten reels. He has 
been running on what used to be called in vaudeville the Poli scheme, 
starting with the lesser films, running the features and repeating the 
opening numbers for the benefit of the late comers. Now he will run ten 
reels straight, which is just a little too long. Ten reels are apt to tire 
the spectator just as ten hard boiled eggs might be rejected where five 
would suflSce. Six to eight are better, but of course local conditions 
govern. Mr. Dodge adds : 

From time to time I have read editorial comments in the 
various motion picture trade journals, in which they have stated 
that there was "too much revolver" in our motion pictures. I 
thoroughly agree with these criticisms, but would like to add 
another criticism, viz. — "too much cigarettes." 

In this day, no posted riian will defend the cigarettes. It is 
bad enough to men, but the injury to boys is incalculable. When 
boys see actors using cigarettes as much as they do in our pic- 



tures, it cannot but have a very harmful effect. I do wish some- 
thing could be done to cut the cigarette smoking In pictures down 
to the very minimum, if it cannot be eliminated altogether. 
There undoubtedly is too much cigarette smoking in pictures, but 
cigarettes are cheaper than cigars and better than the sort the property 
man will supply, and the actor uses the cigarette to keep his hands 
occupied and out of the way. Mr. Dodge's point is well taken. Small 
boys have their motion picture heroes as well as heroines and some 
might be tempted to smoke "just like" their favorite star. The point 
is referred to the directors, Mr. Dodge is not in the reformer class. 
He is a regular man as his selection of films will show, but he takes 
a point because he knows so well there is a reason for it. 

Come In Handy. 

The accompanying cut shows the use made of a float prepared for a 
county fair. An animal picture suggested the circus, the circus sug- 
gested the float and the float made for business. It was used by the 




Burns, Brothers, of the Bungalow Theatre, Durant, Okla. The double 
use of the float is clever and suggests the expediency of building a struc- 
ture for a wagon or auto that can be put to double use. If you are in 
a small town and need to wake them up now and then, get something 
of this sort and let it appear on the street only when you have something 
extra special. 

Criticisms. 
A western theatre is inviting its patrons to criticise the programs that 
may advise the manufacturers as to what is wanted. We do not like 
the idea. It argues well, but it does not take Into consideration the fact 
that most persons suppose that criticism must be adverse. Start them 
criticizing and presently they will become dissatisfied. Do not ask them 
to critize each program or you'll have started something you cannot 
stop and they will keep on after the coupon is withdrawn. 

Takes Nerve, but 

It takes nerve to give your front page to past performances, but that 
is what the Grand, Salem, Oregon, does. It starts off with a reader 
about the past week's bill. It tells you it was good and why. Then you 
turn to the current program feeling that this must be good, too. Too few 
managers tell of the past. They seem to think that it speaks for itself, 
but it pays now and then. to tell, in a chatty vein, how good your shows 
have been, as an unspoken argument in favor of coming attractions. 

A little more care should be taken with the inside pages. The right 
hand pages, three and five, should be used for the house programs, and 
the lefts given to the outsiders. The topics should be dated. In the 
first issue one story is announced for Friday and Saturday. The other 
is announced as "A feature of the week," without being more specific. 
In another place the dates are given. They should be repeated in the 
heading for the story. It would probably pay the house to throw th« 
advertisement off the front page and take this for the program. 

Selling Space. 

The Orpheum, Fort Wayne, Ind., has some good lines for its pro- 
gram which are run every week. They may help others who have 
more white space than they have call for, 

NUTSHELL FACTS ABOUT THIS PROGRAM 
2.000 of these programs are delivered to the most select homes 
in the city. To people who are playgoers — and therefore 
spenders. 

The balance are given away to patrons passing from the 
theater. 

The reading matter in the program is of such a nature that 
people will necessarily have to keep the pamphlet in order to 
refer to the schedule of coming attractions. 

This program gets into the home — and stays there. Some- 
thing which other theater programs do not do. 

Space rates are cheaper than any other similar publication 
issued in the city. 
They run a lot of advertising as it is, getting out twelve pages, but 
they take a part of each page for themselves, setting a good example. 
They are happy in their choice of lines, some of the heads reading 
"Shadows of some coming events" for the underline and "What the 
orchestra will play this week" for their musical department, which 
is paired with "Vocal selections for the week." Both paragraphs carry 
some chat about the singer and the musicians designed to help the 
audience to realize that the music is worth while. It might seem 
that if the music xvas worth while the audience would appreciate the 
fact without being told, but it is a good plan to tell them because 



76 



THE MOVING PICTURE WORLD 



January 1, 1916 



it crystalizes their own opinions. They may know the music is good 
and not realize it because they never definitely and positively told 
themselves so. When they read the paragraph, the wording gives the 
sub-conscious thought a form and permanency. That is why it pays, 
now and then, when you have had a particularly good program to 
talk about it. Your people have seen it, but tell them what to think 
about it and they will not only think but talk about the good shows. 

Dates Needed. 

The Lyric, Asbury Park, N. J., sends in a six-page folder for com- 
ment and about the only comment we can make is the same old 
suggestion of dated days. The folder opens up to show the program 
on three pages of one side. This gives a page to each two-day at- 
traction, but only the days are named. They are not dated. The date 
runs ohly on the front page and there it is spelled out, so that it 
is not picked up as quickly as would be the figures. We think that 
while the spelled out date is more elegant, the figure date is more 
practical. The date should be given on the front page as "the week 
of" and the first and last day inclusive. Then each film subject should 
be dated as well. 

The issue is an attractive one, being printed in purple on white 
stock and framed in a light yellow border. Inside, the three attrac- 
tions are run as a whole, being separated Into three panels with three 
lengths of rule, the center one being twelve ems and the others eight, 
the center rule rising and falling two ems below and above the others. 
This makes a simple cut-off that even the smallest shop can impro- 
vise and it isolates the three sections without separating them. The 
border runs about the entire three pages as a whole and carries three 
cuts and two trade marks set in. On the other side all of the pages 
are separately framed and carry the title, the underline and brief 
comment as to the week's attractions. 

Purple on white alone is apt to be crude, but where there is an- 
other color to temper it, it works up nicely. The use of the yellow for 
titles is not well advised, for It puts the most important line in the 
weaker color. The title could better have gone in the purple with a 
frame of the yellow to throw it into prominence. The titles should 
always be made as prominent as possible. If you have two colors 
use the stronger for the titles and box with the contrasting color. 

You Too? 

Have you one of these in your theater? 

The Saturday morning performances at the New -Family for 
boys and girls are proving a great attraction for the young 
folks. Indeed, the variety of subjects presented affords inter- 
est to every one regardless of age. Special care is given to the 
selection of the films, and the increasing weekly attendance dem- 
onstrates the public appreciation of the efforts put forth by 
the New Family Children's Welfare League in bringing these 
pictures to Adrian. Two shows each Saturday morning — 
10 and 11 o'clock. Doors open at 9 :30. Admission without 
a league ticket 5 cents. Tickets may always be obtained at 
the following stores, which are members of the league : Henig, 
Westgate & Condra, Commercial Savings Bank, Geo. M. Tripp 
Co., and James H. Howell Co. 

Sooner or later you must realize that the majority of motion pic- 
tures are not longer being made to please the children. The kid- 
dies are no longer in the majority in any audience, not even at the 
matinees. A more adult story appeals to the men and women more 
than it does to the children, but the children can and should be 
appealed to through the special performance. This clipping is taken 
from the well edited program of the New Family, Adrian, Mich., but 
many houses are falling in line. Why not come along with the rest 
and have your own special performances? 

This scheme seems to be worked in conjunction with busincoS houses. 
Perhaps the management will be good enough to explain the details 
for the benefit of the rest of us. 

The New Family program, by the way, holds its own remarkably 
well for a monthly. The bills for the month are announced in brief 
form and the remainder of the space is taken up with comment on 
the stronger features. This Is much better than an even apportionment 
of the space, no matter what the relative value of the attractions. 
One great danger in program writing is to emphasize all pictures alike. 
Nothing seems to stand out; nothing seems to be better than the rest — 
BO it is not. 

Booming Carmen. 

Orval E. Sellers is good enough to outline his campaign for "Carmen." 
The two films were showing in East Liverpool, Ohio, and his house, 
the Strand, had the Farrar pictures. He writes : 

Enclosed is a copy of an issue of our morning paper of a 
scheme I used for this theater last week to boost "Carmen." It 
may not meet with your approval as up-to-date matter for a big 
city, but it was a knockout here. Bast Liverpool is a town of 
25,000. This theater Is the best in the city for pictures, and 
seats 1,100. We are playing Paramount Metro. Triangle and 
the best of other feature films on the market. The business has 
been boosted 700 per cent, the last three weeks by novel adver- 
tising schemes. Our opposition was booked to play the Theda 
Bara Carmen at the same time we played Farrar. I used the 
page ad In the papers and had the form changed to tne back 
page of the first section and 1,500 extras run off and put the 
red ink on the front. We got hold of the local agent of the 
Victrola and used the Farrar records of Carmen, and also got 
him to use space on our page. Then I wrote up a short history 
of Farrar, Bizet, the opera and the Immensity of the production. 
We distributed the papers in all stores, offices and throughout 
the home section. 



During the action of the film, while the cigarette factory 
scene was on, I used dislnfectine which imitated the smeii of 
joss and tobacco and put It in the incoming vent pipe for air, 
which circulates every minute throughout the building. By cue 
from the operator at the termination of the scene, I cut it out 
and the odor was cleared out in less than a minute. The front 
of the building was draped with Spanish flags and set pieces. 
The orchestra used the Carmen music adapted for the play by 
Rothapfel and the ushers were dressed as Spanish boys. We 
packed the house for the entire engagement. 

We have some novel effects for Mme. Butterfly, with Pick- 
ford, when we play it. I will write you about them at the time. 
We have a :i2-foot stage back of our screen and are using some 
novel effects a la New York when we can. On the Via Wire- 
less picture we are using a large coll and flash on the roof of the 
building, the noise of which attracts a number of people. 

This may all seem like •'small time stuff," but It Is getting 
the money and the attention of the people in this city. I read 
your articles each week and get some very good ideas from 
them. Anything you might suggest that would get the attention 
of the people or the money, I would appreciate. 
The paper is the regular issue with a half-page scare head in red 
ink surcharged on the face of the regular black imprint. The line, 
"^S women seriously hurt," is so placed as to show up clearly, and 
smaller type adds, "in the fight in the cigarette factory In Carmen." 
This idea Is not new, but the fake extra Is by no means worked out; 
and right now any extra will attract attention. 

The back page gives only half a page of advertisement. There is a 
three-column half-page advertisement for the Victrola, apparently an 
independent advertisement, and some stuff set as straight news. As 
we get it the entire page was paid for, though but half was used for 
the ostensible advertisement, and this is very far from being "small 
time" stuff. It takes nerve to hold back the straight advertisement 
and put in reading matter, but the Victrola advertisement is really 
a part of the film advertisement. It tells who Farrar is better than 
the bouse could. Of course the house should know, but here is the 
Victrola company also advertising her as a record star. They are not 
interested in the house. Farrar must be good. It is worth the price 
of the full page to keep the stuff all together, even though some of it 
might have been slipped in as a free reading notice. We do not see 
that Mr. Sellers needs many tips from the big town. 

The ventilator stunt is clever. We wonder if the next day the papers 
told about it, with mild emphasis laid upon the fact that in just one 
minute the smell vanished. That would be big time stuff, too. The 
Via Wireless coil was used at the New Amsterdam theater when the 
play was running in New York and it attracted as much attention on 
Forty-second street as it probably did in East Liverpool. 

Mr. Sellers draws too fine a distinction when he asks for ideas that 
get attention or get the money. Ideas that get attention get the money 
as the inevitable result. The two work interchangeably. To get the 
money you must gain attention and, gaining attention, the money fol- 
lows, but you must interest as well as attract. Sometimes it is a bad 
scheme to get the attention if you cannot back up the noise by an 
attraction worth the while, but this does not, of course, apply to 
Carmen. 

Mixed. 

The Empress, Gordon. Neb., sends in an opening program, the house 
being started in November, playing films when road attractions do 
not ofier. P. Poggenpohl, the manager, uses an elaborate cover, evi- 
dently stock, but not Henncgan or United States material, in red and 
gold, a neat design that is not intrusive and yet stands out well. We 
should like to see some of the later advertising after so tasteful a 
start. 

Overdone. 

A correspondent sends in the program of a theater here In New 
York. On one undated week the schedule was : 

Monday — Coyntry store. Fifty presents. 

Tuesday— Oriental night. Forty presents. 

Wednesday — Novelty and Surprise night. 

Thursday— Country store. Fifty presents. 

Friday — Shirt Waist night. Twenty waists. 

Saturday — Cut Glass night. 

Sunday — A special program of excellent photoplays. ^ 

No wonder some people say that there is no money in pictures ! It 
will be noticed, nowever, that there is no lottery on Sunday. That 
will help some. This is not running a theater. It is as bad as the old 
Louisiana lottery. 



A NEW HELP FOR MANAaEBS 

Picture Theatre Advertising 

■r EPES WIHTHROP SARGENT (CmJmIoi tt AJ>«rll«lit lot Eitlbltwi li Ibt Mwlti PItlOT WmI<> 

TEXT BOOK AND A HAND BOOK, a compendium and a guide. 
It tells all about advertising, about type and trpe-settlng, printing 
and paper, bow to run a house program, how to frame your news- 
paper advertisements, how to write form letters, poaten or throw- 
aways, bow to make your house an advertisement, how to gel 
matinee business, special schemes for hot weather and rainy day». 
Mr Sargent tells all he knows and this Includes what several hundred suc- 
cessful exhibitors have told him. More than 100 examples. An Introduetlon 
and then 289 pages of solid text. All practical bemuse it hat helped othen. 
It will help you. Handsome clothboard binding. By raoU, pottvatd. fi.m. 






Moving Picture World, 17 Madison Ave,, New York 



January 1, 1916 



THE MOVING PICTURE WORLD 



77 



THE PHOTOPLAYWRIGHT 

Conducted by EPES WINTHROP SARGENT 



Inquiries. 

Q,aestlons concerning the writing (but NOT the mnrketing of > 
photoplays Trill be repiied to Trithout charge if addressed to 
the PhotoplayTvright Department and accompanied by a fully 
addressed stamped envelope. Q,ue8tions must be typewritten 
or written with pen and ink. 

Questions as to the financial standing of concerns or the 
probable mnrlcets for specific or certain styles of stories cannot 
be answered. 

In no case and under no circumstance ^tIII any manuscript or 
synopsis be handled and if sent will be returned without reply. 

A list of addresses of producing companies will be »ent If the 
request Is made direct to the publication office* but not where 
request Is made to this department. 



Keeping at It. 

PERSISTENCE pays, but it is not easy to persuade the novices of this 
fact. They want to write "a" script and sell it and write another 
and sell that and so on. After they have failed to sell a couple or 
"several" they get tired, decide that the business is a swindle and quit. 

Generally, it would not pay the quitter to stick. He does not have It in 
him to succeed. Even if he did, he is too easily discouraged, but now 
and then someone worth the saving drops by the wayside and this is 
a message to them. 

Lately we were spending the evening with Marc Edmund Jones and 
as we looked at his files we asked how many scripts had failed to sell. 
"Only four," he answered. After we came to, we expressed mild dis- 
belief, and he went on to explain that he kept on changing a script until 
he got it into salable shape, and to illustrate he told the story of the 
card which is reproduced here This is the actual record of an actual 



The Siren 



Vitagraph, 



Sept. eth.. 1915 



Was She Justified? Oct. 25th. » 11 



The Coublfe 

f'///.%v r 

\Then Stanfl 



ircLs 



The Appea:ranc 
She V.'ould 



( ard Aug. 13, '12 
(lash Apr. 4. '13 



E 



i_ 
'A 



a, S ir(n 



/10-20-13 
f Circumstances 



Be! 12-11-13 
sold ;^25.00 



Bo. 
Sale 



4 
46 



script, that tells the history in brief, but Mr. Jones has amplified the 
explanation. As the entries will not reproduce, it may be interesting to 
note the selling history. The written entries are given as they run, the 
dashes indicating a break for a change in title. They are: 
Biograph— 10-25. 11-2. 

Vitagraph— 8-13. 8-17. 
Biograph— 8-17, 8-24. 
Lubin— 8-24, 8-29. 
Selig— 8-31, 9-6. 
Victor— 9-28. 10-2. 



Reliance — 4-4. 4-16. 
Vitagraph — i-17. 4-26. 
Edison — 1-26. 5-22. 
Lubin— 5-22, 5-27. 
Kalem— 5-29, 6-9. 
Essanay— 6-10, 6-13. 
American — 6-13, 7-18. 
Universal— 7-23, 8-9. 
Biograph— 8-13. 8-22. 
Pilot— 8-27, 9-15. 
Solax— 9-17, 10-6. 

Kalem— 10-27, 11-4. 
Biograph— 11-18, 11-29. 



Vitagraph— 12-11. 12-12 Sold. 

Here are twenty submissions in five different forms, four of these 
being to one company, three to another and several twice each. The 
story took two years and more to sell, but it did sell and was released. 
Mr. Jones gives this history of the story : 

"Was She Justified," story number four, was written October 
25, 1911, submitted to Biograph, and rejected promptly. It 
involved the proposition of a woman in love with a man who 



had been a bad actor and whose conscience wouldn't let him pro- 
pose to a good wonian^ the woman thereupon deliberately com- 
promising herself and going down to his plane to win him. "Was 
She Justified?" Biograph didn't seem to think so. 

In August. 1912, the &tory was taken up again. "The Double 
Standard" is an elaboration, in which the girl, aided by detectives, 
succeeds in making tbe man think her like himself, whereupon he 
takes her to his arms. Vitagraph, Biograph, Lubin, Selig and 
Victor rejected promptly, and in October the story was back in 
the morgue. 

April 4. 1913, the story appears again as "When Standards 
Clash." The man remains a rounder, but is not averse to pro- 
posing. She is virgin pure, but accepts in full knowledge of 
his weakness. Instead of lowering herself to his plane she figures 
on raising him to hers. She fails. Later her son grows up and 
follows in the footsteps of his father. His father meets and 
saves him; also himself. In six months of steady travelling the 
story was refused a berth by Reliance, Vitagraph, Edison, Lubin, 
Kalem, Essanay, American, Universal, Biograph, Pilot and 
Solax, in order. 

October 6, 1913, the story was called in, emerging on the 
20th, as "The Appearance of Circumstances." Here is a reversion 
to the original plot, dropping the two generation features. The 
man is now a reporter, and the girl daughter of a reformer. 
The man, sent to a notoious cafe to get a story, is reported to the 
proprietor as an investigator for the reformers, and to avoid a 
tanning, takes the girl he is talking with to a hotel, there explain- 
ing and soothing her disappointment with a liberal lip. He is 
seen by one of the detectives of the girl's father and told never 
to see her more. But she believes his story and to convince her 
father, deliberately compromises herself as in the original plot 
and convinces her father that "The Appearance of Circumstances" 
may be innocently damning. Kalem and Biograph returned with 
their compliments and then the humor of it struck home. 

The result is that in December, 1913, the story becomes a 
comedy. The girl becomes a country mouse and the man a 
handsome city fellow that thinks the flashy girls the best ones. 
The mouse tries mousy ways which fail to win him, follows him 
to a notorious cafe unseen by him, and there noticing the general 
type of feminity, extemporizes, with a large pair of shears, a 
generous decollette and an alarming slit skirt. Entering the 
cafe, she attracts first the attention of an oily theatrical type, 
from which she is rescued by her ideal, and all ends as it 
should. "She Would a Siren Be" sold to Vitagraph, and has 
been released as "The Siren" on September 8, 1915. 

In passing it might be noted that so long as the editor was asked to 
accept seriously the story of a woman who deliberately sought to com- 
promise herself that she might win a man, the story did not prove 
acceptable. As a comedy with a slightly farcical treatment it sold the 
first time out. There is a lesson here. Hundreds of stories that have 
no chance as dramas would make acceptable comedies and the reverse 
is equally true. The story that makes fun of a subject too serious to be 
treated humorously is no more acceptable than one which makes a 
serious portrayal of what cannot be accepted seriously. 

Some of his stories have sold the first time out. most of them have 
sold without substantial alteration, but he just keeps on working away 
until he does sell. Taken as a whole, his average of sales is not better 
than the ordinary, but he cleans up through persistence. 



For Vaudeville Writers. 

Many letters are received by this department asking for informa- 
tion as to writing for vaudeville and some photplay writers have re- 
ported sales of this material. Those who have written and others 
will be interested in the latest addition to The Writers' Library, Writ- 
ing for Vaudeville, by Brett Page. The work has been very carefully 
edited by J. Berg Esenwein and stands a remarkably complete and 
helpful volume to those who would essay that branch of the work. 
The experience of this writer as a critic of vaudeville for some fifteen 
years enables him to appreciate the thoroughness with which Mr. 
Page has done his work and the exactness of his advice. It is a book 
thoroughly to be commended. Vaudeville writing seems to appeal to 
the novice more than does the longer dramatic form, though it is even 
less easy because of the terseness of style and form required, but 
given the ability to write for vaudeville, Mr. Page's suggestions, made 
clear through Dr. Esenwein, will give complete guidance. (Writing 
for Vaudeville. By Brett Page, edited by J. Berg Esenwein, Home Cor- 
respondence School. Springfield. Mass. By mail $2.12.) 



Technique of the Photoplay 

(Second Edition) 
By EPES W. SARGENT 

Not a line reprinted from the first edition, but an entirely new and 
exhaustive treatise of the Photoplay in its every aspect, together 
with a dictionary of technical terms and several sample scriptt. 

One hundred and seventy-six pages of actual text. 

Special chapters on Developing the "Punch," Condeiising the 
Script, Writing the Synopsis, Multiple Reel Stories, Talking Pic- 
tures, Copyrights, etc. 

In cloth, two dollars. Full leather, three dollars. 

By mail postpaid. Add ten cents if registration is desired. 

Address all Orders to 

- THE MOVING PICTURE WORLD 

17 Madison Avenue, New York City 



78 



THE MOVING PICTURE WORLD 



January 1, 1916 



Projection Department 

Conducted by F. H. RICHARDSON 



Manufacturers' Notice. 

IT IS an established rule of this department that no apparatus or other 
goods will be endorsed or recommended editorially until the excel- 
lence of such articles has been demonstrated to its editor. 

Important Notice. 

Owing to the mass of matter awaiting publication it is impossible 
to reply through the department in less than two to three weeks. In 
order to give prompt service, those sending four cents, stamps (less 
than actual cost), will receive carbon copy of the department reply, by 
mail, without delay. Special replies by mail on matters which cannot 
De replied to in the department one dollar. 

Both the first and second set of questions are now ready and printed 
In neat booklet form, the second half being seventy-six in number. 
Either booklet may be had by remitting 25 cents, money or stamps, to 
the editor, or both for 40 cents. Cannot use Canadian stamps. You 
may be surprised at the number you cannot answer without a lot 
of study. 

Question No. 118. 

Best answer will be published, and the names of others sending in 
replies of excellence will appear in the Roll of xlonor. Theater man- 
agers looking for high-class men will do well to watch the Roll of 
Honor. 

Are there any circumstances under which an inside two-wing 
shutter is to be preferred f What is likely to happen if a three- 
wing outside shutter is used when the current is 60 cycle A. C.t 

Roll of Honor on Question No. 112. 

The Roll of Honor on Question 112 consists of Joseph H. M. Smith, 
Fort Worth, Tex. ; L. W. Carroll, Lan aster. New Hampshire ; R. W. 
Martin, Los Angeles, Cal. ; J. R. Thompson, Youngstown, 0., and 
G. Betz, Osgood, Ind. 

It was rather a puzzle which answer to select because of the fact 
that Brothers Carroll and Betz gave particularly clear explanations of 
the principle of the beater movement, but Friend Martin, on the other 
hand, gave a very extended description of these movements accompanied 
by an excellent drawing, and this finally decided me to use his reply. 



Reply to Question No. 112. 

By R. W. Martin, Los Angeles, Cal. 
The Question : 

What is the "beater type" of intermittent? What are the points for 
and against it? Why was its use abandoned? What is the "gripjer 
type" of intermittent? Why is a large, heavy star, which would have 
ample wearing service, not used instead of the smaller one? 
The Answer : 

The "beater type" of intermittent movement, also called the "dog 
movement," is shown in one of its forms in Fig. 1. In this form the 



BEATEK 




F/6.2. 



beater is substantially a wrist pin mounted on the outer end of a 
crank, the continuous revolution of which causes it to have a mo- 
tion through circular path ABD in the direction shown. The crank 
shaft is geared to the shaft which carries the sprocket as shown in 
Fig. 1. The intermittent movement, entire, is comprised of the beater. 



the sprocket and the necessary connections between them. The action 
IS described as follows : In Pig. 1 the movement of the film through 
the gate is just ready to commence. As the beater passes downward 
through arc AB it presses against and pushes a loop into tae film be- 
tween the gate and the sprocket, and this action, combined with the 
continuous pull of the sprocket, moves the Sim down through the 
gate the exact distance of one frame, or three-quarters of an inch. 
When the beater reaches point B it starts to ascend, and rises clear of 
the film, leaving the loop still in the film, so that while the beater moves 
through arc BDA the sprocket is taking up the slack in the recently 
formed loop and consequently the film remains stationary in the gate 
during the time of the movement of the beater through arc BDA. When 
the beater again comes around to the point A, the same cycle of oper- 
ation commences again, and so on continuously throughout the whole 
run of the nlm, thus causing a continued intermittent movement of 
the film through the gate. 

The throw of the crank, or rather the diameter of circle ABD, must 
be such that the ratio of arc AB to arc BDA will be equal to the 
ratio of the period of movement to the period of rest. The larger 
the diameter of circle ABD the shorter will be the time of tne shift, 
and the smaller its diameter the longer will be the time of the shift. 
This point is difficult to make clear without going to very great length 
in the description. The fact that the time of the shift can be altered 
by merely changing the throw of the crank constitutes one of the main 
advantages of the beater movement. If the position of the beater is 
made adjustable by proper mechanical construction, the operator can 
experiment with different shifts and forms of shutter blades until the 
proper combination is found which is best adapted to local conditions. 
The intermittent sprocket type is wholly devoid of this advantage. 
The accuracy with which the film is shifted in the gate is wholly inde- 
pendent of the length of the throw of the crank. This feature is regu- 
lated wholly by the ratio of the gear connections be;.ween the crank 
shaft and the sprocket shaft. If the sprocket has sixteen teeth or 
a circumference of four frames, then the gear connection must be 
such that the crank makes four revolutions to every one of the sprocket. 
Or again, to every frame that the sprocket takes up the crank must 
make one complete revolution. But the actual principle Involved is 
more clearly set forth by the following : 

If the sprocket is running so as to take up sixteen frames per sec- 
ond, the film must pass through the gate at the rate of sixteen frames 
per second with either a uniform, variable, or intermittent motion. 
But the action of the beater is imparting sixteen intermittent movements 
to the film in the gate during the same time and at equal intervals. 
Therefore, the film is passing through the gate at the rate of sixteen 
frames per second, and also with sixteen intermittent movements per 
second ; and consequently each movement must comprise the distance 
of exactly one frame. 

This fundamental principle of the beater movement is the most per- 
fect that has ever been applied to a device for shifting the film, and 
augments much in its favor. The Kinemacolor projector which uses 
the type of movement shown in Fig. 1 shifts the film at the high rate 
of about 35 frames per second, and the picture stands on the screen 
like a rock. The Kinemacolor machine also demonstrates another 
strong point in favor of the beater type. Even at such high speed, 
and under extra heavy gate tension, the film stands up well at the 
perforations. This is due to the fact that the sprocket moves a very 
short distance during the time of the shift. Consequently there is no 
ripping action exerted upon the perforations, such as is caused by the 
sudden high speed of an intermittent sprocket. Another advantage of 
the beater type lies in the fact that there are no intermittent mechani- 
cal parts, and consequently the shock and vibration in the mechanism 
is reduced to a minimum. It is therefore well adapted' for high speed. 
The problem of inertia is eliminated, and inertia in a device of this 
kind is some problem. 

Now to enumerate some of the defects of the movement : When the ■ 
beater descends and strikes the film at the point A, Fig. 1, it sounds 
like a chorus of about 40O katy-dids and a few crickets, and the noise 
is loud enough to constitute a serious objection to using the move- 
ment at all. It is also claimed that when the beater strikes the film 
it tends to produce cracks in the celluloid. It is also claimed that 
the vibrations set up in the loop are transmitted to the aperture and 
injure the definition of the picture. There is still another fault which 
is serious, viz. : The beater is constructed to strike the film only on 
the perforated margins, to avoid injury to the photograph, and the 
constant beating on the edges causes the film to buckle, and in time 
this prevents the picture from lying flat in the aperture. All of 
these defects have caused the movement to fall into disrepute, until 
it is now scarcely used at all. 

There is another form of beater movement known as the "pitman 
type." In this form the beater occupies a mechanical position that 
corresponds exactly with the cross head of an engine. The beater 
oscillates with a straight line motion, but otherwise the action Is 
the same as described in connection with Fig. 1. It causes less vibra- 
tion in the loop, but the oscillating motion produces more vibra- 
tion in the mechanical parts. There have been many attempts to elimi- 
nate the defects of the beater movement by means of auxiliary devices 



Januan- 1, 1916 



THE MOVING PICTURE WORLD 



79 



which operate mainly to vary the nature of the movement of the 
beater ; but so far none of them have been adopted to any extent. 

The gripper type of intermittent movement is shown in one of its 
forms in Fig. 2. It could be described briefly as an intermittent wringer. 
The two rollers shown in Fig. 2 have a part of their surfaces raised 
along the arcs AB and A'B' and are connected to each other by gears 
which cause the two rollers to revolve in opposite directions at equal 
speed. When A and A' come to position shown, the film is gripped 
between the rollers and pulled downward like a towel through a wringer 
and when B and B' come into contact the film is released and remains 
stationary while the rollers move through the arcs BDA and B'D'A'. The 
ratio of time of movement to time of rest is determined by the lengths 
of the arcs AB and A'B'. There are other mechanical devices for ac- 
complishing the purpose, but they operate in principle like the form 
shown in Fig. 2. In the early days of cinematography, before perfor- 
ation of the film came into vogue, the gripper type was the subject of 
much experiment ; but its action could never be made positive, since 
the film could not be prevented from slipping when passing between 
the rollers. 

The star of the Geneva movement is made small and light to elmi- 
nate the effect of inertia as much as possible. There are two kinds 
of inertia operating in the star, viz. : positive and negative inertia. 
Negative inertia is the resistance the star opposes to the starting ac- 
tion of the pin. Positive inertia is the tendency of the star to, when 
it has reached its highest speed at the central part of its movement, 
run ahead of the pin. If the pin does not fit the slots in the star 
very snugly, the positive inertia produces what is known as back-lash, 
and it is the back-lash almost entirely which produces the clicking noise 
of the Geneva movement. To test this, use a movement which is 
properly adjusted at the lock and cam but has a pin considerably worn. 
When run at normal speed, the noise of the back-lash can be plainly 
beard ; but if the axle of the intermittent sprocket is pinched between 
the thumb and forefinger so as to set up a brake action, the noise 
can be made to cease. The power required in the pinching operation 
will be sufficient evidence of the enormous force of the inertia of the 
star and sprocket, and will be convincing proof that the star should 
not be made larger or heavier. It is taken for granted that it is 
understood that the inertia reacts on the pin to the deterioration of 
the pin,, besides producing shock to the whole mechanism. 



Operators* Scale Raise. 

The Baltimore theater managers have shown wisdom in granting to 
the members of Local 181 a raise of .?2.00 per week. The statement 
was recently printed that the raise was $2.00 per day (waich is absurd 
on the face of it) and that the contract in a modified form was signed 
by the managers. The raise was .$2.00 per week, and the contract was 
signed without any modification whatever. The managers were wise 
in taking this course. They would think nothing of paying two, ten, 
or even twenty dollars per week extra for film service, so why not 
pay a few dollars extra to have the service put on the screen properly? 
Is it not rather absurd, after all, to pay fifty to seventy-five, or maybe 
a hundred dollars a week for service, arid then fiave that same service 
projected to the screen by a cheap man? It don't sound like com- 
mon sense, does it? However, the Baltimore managers have the 
reputation of being fairly liberal and progressive. We, therefore, con- 
gratulate them on the step they have taken, even though there was a 
little argument about it. 

Among other things we are informed that the contract calls for $1.50 
per week extra for carrying reels one way. or $2.50 per week for carry- 
ing them both ways. Overtime is 50 cents per hour, or fraction thereof. 
the operators being required to be on duty fifteen minutes before the 
opening of the show ; also if a manager insists on an intermission of 
less than five minutes between shows there shall be a boy, not a man, 
to rewind the film, and (the following looks mighty good to the editor) 
operators shall not rewind film v:hile operating the machine. Six days 
is considered a week's work; Sunday double time. 

The Union agrees to furnish sober, competent, reliable men. An 
authorized inspector of the union is permitted to visit the operating 
room at all times, when the house is open, to see that the operator is 
properly performing his duty. 

And last but not least contract runs until November 3, 1918, and 
managers agree to employ only union operators, members in good 
standing of Local 181. 

There are many things in the Baltimore contract which are highly 
deserving of emulation by other organizations. It is, in fact, the 
most up-to-date, progressive, thoroughly satisfying contract we have 
so far seen, except that in some cities of the far west salaries are very 
much higher. However, the Baltimore scale compares favorably with 
that of other eastern cities. 



New York Operators* Ball. 

On January 16th, Local Union Xo. 305, I. A. T. S. E., will pull off its 
fourth annual Big Doings. The Central Opera House, 67th street, near 
Third avenue, has been engaged and the various committees are work- 
ing hammer and tongs to make the affair as in past years one great, 
big, howling success. It goes without saying that some cf the biggest 
stars in the film firmament will grace the occasion by their presence. 
There will be favors for the ladies and each male guest will be 
decorated with a badge, presumably so that when he wanders forth 
at dawn the kindly cop can identify and steer his wavering steps to- 
ward home and mama. 

Prior to the ball, at 8.30 sharp, will be an entertainment. If you wish 
to see this part of the Big Doings it will be necessary to be on the 
job at that hour, and no later. 

The committee, through the department, extends to all locals a most 
cordial invitation to participate in the affair. Individual invitations 
will be sent to nearby locals, and it is expetced that the men of 
Hudson County, Local No. 384, Newark, N. J.. Local 244, Paterson, 
N. J., Local 3G2,, Mt. Vernon. N. Y., Local 366, will attend. Also that 



Baltimore, Washington, Philadelphia, New Haven, Springfield, and 
other locals within "reaching distance" will at least be represented. 

Take it from me, gentlemen, it is going to be some time. On that 
night the New York Local will give an up-to-date demonstration of 
the very newest and most approved method of shoving dull care clear 
back into his hole, and pushing the hole carefully in after him. Here- 
tofore the New York Operators' ball has been classed among the Events 
(note capital E, please) of Gay Gotham, but this time the boys are 
going to give the Screen Club a close run for first place. 



Likes the Handbook. 

Oscar Hinton, Atchison, Kansas, encloses a money order for $2.50 for 
another copy of the second edition of the Handbook, and says: 

I want it for one of my operators, as I consider it the best 
text book that can be secured at any price or any place, and 
one which should \fk in the hands of every operator or beginner 
who desires to get ahead. In my nine years at the game I 
have never found any other work that covers the field as does 
your Handbook. Yes, Brother Richardson, I know this praise 
has been a long time getting into this form, but when a man 
has lots to do — well you understand- Atchison is a town of 
20,000 with three bouses, viz. : Royal, Crystal and Orpheum, 
the latter being a combination house. Have recently installed 
a Baird projector in the Crystal, and I believe the Baird will 
stand when others fail. Projection is, I think, good, and salaries 
as high as one could expect in a town of this size — better than 
in many places. No local. Salaries fifteen to twenty dollars ; 
six hours daily. In closing accept best wishes both for your- 
self, the department and the Moving Picture World. 
Sorry 1 could not send the book, but I hope by the first of the year 
to be able to send you a real book — one that will make the old one 
look like thirty cents with a hole in it. Glad to know that conditionb 
in Atchison are good, but it seems to me that from every point of view 
it would be better if the men got together in a local. Whisper : looks 
like the new book is going to be a reg*lar hum dinger — TOO to 800 
pages. 



Shadowgraphs. 

Mullens, South Carolina, asks: 

(a) Please give me the name of publisher of book on Sliadow- 
graphs. (b) Name and address of manufacturer of plates used 
in shadowgraphing. (c) Is there a film cement on the market 
which can be used successfully without first scraping the film, 
and where can I procure it? 
(a) "Shadowgraphing" might mean either one of two things, viz: the 
throwing of shadows on a screen by means of the hands, in which way 
experts can imitate birds, animals, etc., or the painting or drawing of 
objects in such way that they are projected to the screen as they are 
drawn or painted. Don't know of any book on the subject, (b) Don't 
know what you mean by "plates used in shadowgraphing." If you mean 
plates upon which one draws objects, which are projected in the process 
of drawing, why any plain sheet of glass will answer, the same being 
coated with a suitable compound. (I said compound, but, as a matter 
of fact, these things are usually done by smearing the glass with a 
quick drying compound which is scraped off in the process of forming 
the object.) (c) Yes, there is such a cement, but I don't regard it as 
being a success when used that way. Don't remember who makes it. 
See back files of department, about two months ago I think. 



Grounding. 

J. Barbera, Newark, N. J., orders both question booklets and says: 
How do you make an electrical connection to ground the metal 
of a moving picture machine to the metal of the cabinet ; also 
how do you remedy a ground? 
You can ground a projector to the metal of the operating room by 
loosening a bolt in one of the iron members (I take it you have an as- 
bestos operating room) and clamping one end of a small copper wire 
(bell wire will do) under the bolt tightly, and then clamping the other 
end of the wire under any convenient bolt of an all metal projector, say 
one of the bolts holding the mechanism to the base. A ground is reme- 
died by finding the place where the current is leaking and remedying - 
whatever is wrong. It would take up too much space to go fully into 
this matter. It is a very elementary question, and one you will find 
fully explained in the new Handbook. 



Use the Table. 

H. B. Franks, Macomb, 111., says : 

Can't get my lens system right. Throw is 78 feet, and I have 
tried every kind of condensing lens I could get, but there is still 
a white ghost in the middle of the picture, with the *op brown. 
Picture is 13 feet 7 inches wide, and am using a Gundlach quar- 
ter size lens. This is the first time in my ten years of show 
business that I have been stuck, and I will consider it a great 
help if you will advise me what to do. 
You grab the October issue of the Moving Picture World, Brother 
Franks, and line up your lens system in accordance witn Table No. 1, 
which you will find therein contained. IF YOU CANNOT DO IT THEN 
THAT MEANS YOUR OBJECTIVE LENS IS OF TOO SMALL DIAME- 
TER. As a matter of fact, without figuring the thing out closely, I 
should say that your objective lens ought to be at least 2% inches In 
diameter, though I cannot say positively without knowing at what back 
focus it is working. 



80 



THE MOVING PICTURE WORLD 



January 1, 1916 



i T^ 1 




-" J - 


' 


* 7 



A Really Excellent Device. 

In the days when I was twisting the crank of a projection machine 
I don't know how many times the future of my immortal soul was 

jeopardized through language 
used in connection with a 
cranky reel hub spring when 
I was trying to thread the 
film Into the lower magazine 
in a hurry. More than six 
years have passed, and still 
four-fifths of the reels in use 
contain the same old inade- 
quate, piffling, profanity pro- 
voking spring, which when not 
too loose to hold the film se- 
curely is usually so tight that 
it is difficult to get the film 
under i» at all. Its only 
recommendation is its price — 
it is cheap. 

And now comes one Charles 
F. Woods, of Princeton, Ind., 
with the "Woods' Improved 
Film Clamp" for moving pic- 
ture reels, the name being 
larger than the article, but we 
will forgive this in view of the 
excellence of Friend Woods' in- 
vention. 

In the diagram at the lower 
left hand corner is a coil 
spring which is operated by 
means of a button somewhat 
similar to the electric bell 




^ 



button, numbered 7 in the dia- 
gram. You punch this button 
(see photgraph) and the coil 
spring is depressed which at 
the same time causes the clips 
9-9 to swing out away from 
the hub, as shown in the pho- 
tograph. You sticlc the film 
end under, release the button, 
and the film end is automatic- 
ally clamped to the hub. 

At the end of the reel the 
film is released without any 
tearing. It can be inserted 
under either side, as both sides 
act precisely alike. 

Brother Woods is and has 
been operating in his own the- 
ater for a period of three 
years, and the invention was 
the result of the amount of 
trouble he encountered in using 
the old style reel springs. 

Mr. Woods sent us a work- 
ing model which has been 
carefully examined, and has 
the strong recommendation of 
this department. It is not 
costly, is thoroughly practical 
and would be a blessing to the 
operator. If exchanges refu=;e 
to equip their reels with these 

clamps, I would suggest that operators can secure a half dozen of them 
direct from Friend Woods and place them on the operating room reels. 
The device, however, ought to be put on all reels by reel manufacturers. 




From a Film Inspector. 

Miss Edna Thomas, film inspector in a Kansas City exchange, sends 
in the following letter, or article, which speaks for itself, and is worthy 
of very serious consideration : 

Much criticism has, from time to time, been directed to the 
condition of film as received by exhibitors. Operators and ex- 
hibitors have been repeatedly advised to carefully report to their 
exchange managers any torn sprockets, bad splices, mis-frames 
or other defects that would in any way hinder the successful 
presentation of the film upon the screen. 

The operator has the unquestioned right to object to film 
received in bad order, but the blame should rest where it gen- 
erally belongs, and that is with the exchange manager. There 
are exceptions to this rule, however, and I will explain some of 
them. Film sent out on circuit cannot be kept in first class 
condition, even though it has had the benefit of careful inspec- 
tion before leaving the exchange. Each operator on the circuit 
contributes a little damage, and often by the time the last ex- 
hibitor on the circuit receives the film, it is indeed in bad con- 
dition. Again it often happens that transfers of film must be 
made at the railroad station, which eliminates any opportunity 
for inspection, however badly it might be needed. Again, film 
returning from out of town exhibitors often arrives too late for 
inspection, and must be hurried to some city exhibitor whose 
house opens at 10 or 11 A. M. These three objectionable fea- 
tures in handling film would be difficult to overcome, and are 
mentioned merely to show how it happens that film is often re- 
ceived in poor condition. (These difiBculties really, when summed 
up, amount, as I have often pointed out, to an endeavor to get 



too much work out of a reel of film — booking it too close, in- 
stead of having more copies of the subject. — Ed.) 

And now here is where the exchange manager is at fault. 
Most exchanges employ women and girl inspectors to examine 
each film for defects and make repairs. In order to examine 
each film carefully an inspector would only be able to handle 
from 30 to 35 reels per day, whereas near'y all managers exact 
from 50 to 75 reels per day, which means that the inspector 
becomes practically a rewinder and nothing more. She may 
know that the 1,000 feet of film she has just handled is in one 
piece, and that is about all she does, or can know about it. 
Asked about mis-frames, insufficient titles or leaders, she can- 
not tell you. She has had no time to watch for these defects. 
If she took time to examine the film she would be called slow, 
and her place soon would be filled by one of the swift variety, 
for it is quantity rather than quality most managers expect of 
inspectors. 

But alas, if some exhibitor complains about the condition of 
his film, the manager promptly lands on the poor, over-worked 
and under-paid film inspector, and she is the object of severe 
condemnation because the film was not found to be in first-class 
condition. 

It seems that, almost without exception, when an exchange 
wishes to curtail expenses it begins by discharging one or more 
film inspectors, with result that many films must leave the 
exchange without any inspection at all, which oftimes means 
disgusted audiences (and always disgusted operators. — Ed.) and 
perhaps the loss of an exhibitor's patronage. 

The condition of the film contributes very largely to the suc- 
cess of an exchange. This being the case, why not provide ade- 
quate force in the film room, so that each film may be carefully 
inspected and properly repaired before it leaves the exchange? 
This provision would not only prolong the life of the film, but 
would assist materially toward holding the patronage of ex- 
hibitors. 

Yes, and of the public also. I would like to take issue with Miss 
Thomas on one point, and very decided issue, too. Having myself at 
one time been an exchange manager (and a successful one, too) I most 
emphatically dissent from the statement that an inspector can carefully 
examine and repair 30 to 35 reels of ordinary film per day. In my 
exchange (the Laemmle Memphis, Tenn., exchange) I did considerable 
experimenting and found that in order to carefully examine and fully 
repair a reel of ordinary film (meaning by "ordinary" the reels botli 
new and old — take 'em as they come), required an average of very close 
to thirty minutes, nor do I believe it can be done properly in any less 
time. Miss Thomas is absolutely correct when she says that an in- 
spector who "inspects" (???) fifty to seventy-five reels of film in a day 
becomes nothing more or less than a rewinder. She certainly would 
not know anything more about the film than that it was all in one 
piece, and if it was in two pieces probably would not have time to 
splice them together, except with a paper clip. I bespeak for Miss 
Thomas' article a careful reading, both by operators, exchange man- 
agers AND PRODUCERS WHO CONTROL. EXCHANGES. She is telling 
you some good, wholesome TRUTH when she says that exchange in- 
spectors are over-worked and under-paid. 



Had Things Too Soft. 

S. 3. Miley, Greenville, Pennsylvania, writes : 

"Me mind is troubled," therefore I come to the dean for 
advice. Our electric company, having decided we had things 
too soft, are going to discontinue D. C. and supply A. C. Now, 
my experience with the latter is practically nil. We are using 
two Simplex machines to project a 10-foot picture at 98 feet. 
Meter reading shows 32 amperes D. C. on each machine, with 
an arc voltage of 40 after the arc had settled — these readings 
taken on D. C, of course. (Something wrong with that volt- 
meter, old man. or else you are carrying altogether too short an 
arc. Using D. C. your arc voltage ought to be not less than 45 
or 50.) I get a good light with a brilliant picture, but the Lord 
only knows how deep I will have to go when they cut out D. C. 
The manager is a live wire, and as such wants things right and 
has put it up to me to find out which will be the best to secure 
light at a minimum cost, etc., meaning motor genera- 
tors, rectifiers, or converters. Frankly, I don't know, and that 
is why I am coming to you. I have been following up the light 
dope and using it to good advantage, though I cannot find any- 
thing to give me the proper condenser size. My objective is 
1^ Inches in diameter ; back focus ofs inches. E.F. 6.77. Sure, 
we have a Handbook, and expect to have the new one as soon 
as it is published. Send me a carbon copy of your answer by 
mail, and some day I will catch you on that Go-devil, and give 
you a good trimming. What make is it, Harley or an X? 

It's a brand new 1916 Harley, Mr. Man, and it runs so fast that 
when I stop it takes my shadow at least thirty seconds to catch up. 
(Old joke, but a good one.) And now with relation to your problem: 
There are only two things to do — one is to" get a low voltage trans- 
former (economizer, inducter, etc.) and use lots of A. C. ; the other Is 
get a mercury arc rectifier, or motor generator set, and rectify your cur- 
rent. The latter is the right way. I cannot give you advice with regard 
to which apparatus to selct-t— that is. not in this department. If I 
told you to select a mercury arc rectifier, the motor generator manu- 
facturers would heave a ton of brickbats at my head, and vice versa. 
The trouble with your lens propositon is that for that focal length objec- 
tive its diameter ought to be greater. It is wasting a lot of light as U 
is now, and cannot be properly matched with the condenser. 



January 1. 1916 



THE MOVING PICTURE WORLD 



81 



Operators Represented. 

The editor of this department is in receipt of the following commu- 
nication from Mr. J. W. Binder, Executive Secretary of the Motion 
Picture Board of Trade of America : 
My dear Mr. Richardson : 

Recently I had luncheon with Mr. John Wylie, general man- 
ager of the Moving Picture World, and at that time told him 
something about the work which would be taken up by the 
Bureau of Standardization, recently created by the Motion Pic- 
ture Board of Trade. I also informed him that it was my pur- 
pose, as soon as the Bureau was organized, to invite you to be- 
come a member, by reason of the expert knowledge you had on 
many of the problems involved ; also by reason of the fact that 
the moving picture operator ought to be represented in matters 
of this kind, and his representation could be secured through 
you. I have not extended a formal invitation to you heretofore 
because of the fact that the Bureau will not get under way much 
before the first of the year, although some preliminary meetings 
may be held in December. The invitation to become a member 
of the Bureau of Standardization is. however, herewith extend- 
ed, and I would very much like to hear from you at your 
oarliest convenience as to whether you will or will not accept. 
The other members of the Bureau already selected are Mr. 
Howell, of Bell & Howell, and Mr. Nicholas Power, of the 
Nicholas Power Company. 

Trusting that I may be favored with your acceptance at an 
early date, and thanking you in advance therefor, I am, 
Very truly, J. W. Binder, Executive Secretary. 

The following reply was sent : 
Motion Picture Board of Trade of America, 
18 East 41st Street, 
New York City. 

Attention Mr. J, W. Binder, Executive Secretary. 
Oentlemen : 

With reference to your communication of November 29th, inviting 
the writer to serve, with Mr. Howell, of the Bell & Howell Company, 
and Mr. Nicholas Power, of the Nicholas Power Company, on the 
Standardization Bureau, as representing the moving picture operator, 
beg to say that although my time is very much taken up, still because 
of the fact that I believe the operator is entitled to and ought to 
receive representation in matters of this kind, I will accept. Most cer- 
tainly there is important work for this Bureau to do, particularly in 
the standardization of the perforation of film. 1 will await your fur- 
ther advice as to meetings of the Bureau, and, barring absence from the 
city, stand ready to give my services whenever they my be required. 
Very truly yours, 

F. H. RICHARDSON, 

I am indeed gratified to know that the powers that be are beginning 
to realize the fact that the moving picture operator, into whose hands 
the finished production is placed to be displayed before the millions of 
moving picture theatre patrons, is entitled to representation, at least 
in matters which directly have to do with his work, I understand and 
hope that the very first work undertaken by this Bureau will be the 
standardization of perforations in films. This may appear to be an 
exceedingly simple problem, but, as a matter of fact, is a very difficult 
one, and one involving quite some several things. 

Among other things, it is quite within the range of possibility that 
the work of the Bureau may result in an entire change in the existing 
form of film perforation, but the most difficult task which will con- 
front the Bureau in this matter will not be the selection of the proper 
perforation, but the securing of the acquiescence in the decision of the 
Bureau by the manufacturers. 

However. 1 have faith to believe that the manufacturers will agree 
to whatever is done, because I think they all realize the need for Just 
such work as it is proposd to have this Bureau perform. 



He*s Busted In. 

Gus Betz. Osgood, Ind., after handing the editor a verbal bouquet of 
the most luxuriant sort, and remarking that he has been grinding a 
picture machine for three years, during all of which time has been a 
reader of the department, and often wanted to bust in, says: 

I am at present working at the Damm theater, which is owned 
and operated by the whole Damm family. Recently, we in- 
stalled a new Power's 6B. Previous to that Yours Truly was 
pushing the crank of the Edison Exhibition Model around about 
sixty times per. Since the new machine was put in it has de- 
veloped a peculiar noise, which has frightened my goat clear 
off into the brush. It sounds as if it is caused by the film 
slapping up against the apron, but I don't know — it might be 
something else. Some day I am going to get busy on the ques- 
tions. My answers might sound a bit foolish, but nevertheless 
I am going to try. I guess I will now crawl back into my shell 
and wait for returns. 

As to the noise, why it is nothing which ought to worry the goat. I 
would suggest that you place a punch against the front side of the ears 
which carries the spindle upon which revolves the rollers on the lower 
end of the apron below the intermittent sprocket and bend them for- 
ward say 1/16 of an inch, being careful to bend both of them the same 
amount. If that does not help try bending them the other way, and, 
incidentally, be sure that the rollers are far enough apart so that the 
film seats down between them. When you have finished bending the 
ears be sure they set square with the lower sprocket, which can be 
ascertained by measuring from opposite teeth of the sprocket to the 
hub of the roller on the apron. If this does not cure the trouble you 
will have to be a little more specific in describing it. 



He Kicks In. 

W. W. Reid, Concordia, Kansas, says : 

While this is my first "kick in," yet I feel that I am writing 
to an old acquaintance because I have read your dope with 
the greatest interest for the past two years, and have gained 
an enormous amount of good, sound horse sense regarding 
matters pertaining to projection, or at least I consider it that 
way. I have been at the game only nine years, so will con- 
fess right off the bat that I have a lot yet to cram into my 
cranium, but if the good Lord does not snuff out my candle 
too soon, I think I will get there yet. However, this was not 
originally designed as a biography of its writer. And now, 
I ana appealing to you, as Little Father of the Crank Brigade, 
for help as against the utterly rotten inspection of a certain 
Kansas City film exchange. Will you try and get action 
through 1600 Broadway, not only for my benefit but for the 
benefit of all the houses in this territory? Oh, yes, by-the- 
way, slate me for a Handbook when they are ready. 

Brother Reid encloses a bunch of very, very, very bad film faults, 
together with all the necessary data, and I will certainly try to get 
action. The matter has been referred to the headquarters with the 
suggestion that action is what is needed. 



Pannill Gold and Silver Screens. 

The Semple-Pannill Company, Petersburg, Va., sent in the following 
letter, together with a sample of their projection surface. 

Enclosed find sample of our Gold Screen. You will notice that 
the mirror effect of the Gold S'creen is beneath the surface of the 
gold powder. Hold your hand close to It and you will see the 
reflection of your hand with the shadow following. The screen 
is hand-made from start to finish. We use no paints or oils 
in connection with it. Advertising in the World is great. Ac- 
cording to our past experience one more page will bring enough 
business to last for six months. Hereafter we will advertise in- 
stead of sending out circular letters. 
I have carefully examined the screen surface, which seems to be a 
very good one. Apparently the back is a heavy grade of what is known 
as "shade" cloth. As to the mirror effect, why I don't know about that, 
but the surface certainly is brilliant. 

It is made in gold and silver, the gold bejng a very decided bronze; 
in fact, apparently pure bronze powder. This would soften the picture 
of course, but also it would eat up light pretty fast. The silver sur- 
face, however, ought to give a brilliant picture. The surface is slightly 
matte, and should produce good diffusion of light. I would recommend 
the screen to the careful consideration of exhibitors. 



Belt Tightener. 

Wadsworth, O., sends in a very neatly made drawing of a belt tight- 
ener he has placed on his machine and says : 

I have found it very useful and submit it for your approval 
or disapproval, thinking perhaps others might find it to be of 
some use. It is an idler, designed to be placed on the Power's 
6A to increase the take-up pull when needed, for instance, 
when running two films hooked together on a fourteen-inch reel. 




The drawing is self-explanatory. It seems to be a practical little de- 
vice which, under certain circumstances, might be very handy. It is, 
therefore, passed along for the benefit of department readers, and Wads- 
worth is cordially thanked for submitting the drawing. 



82 



THE MOVING PICTURE WORLD 



January 1, 1916 



Makes Enemies. 

Michigan sends in two patches made by cutting the end of the film 
V shape. He thinks they are stronger aud won't buckle, but inasmuch 
as both the splices are badly buckled, comment on that proposition is 
hardly necessary. He says : 

I find it does not pay to report bad patches, etc., as it makes 
enemies of the exchange you are dealing with, and they are 
bound to get back in some way. For instance : the exchange 
which I reported continues to send their reels to me not re- 
wound. Have made several kicks to them, but it does no 
good. I get no more bad -film, however, which balances things. 
You certainly woke them up. Keep up the good work, Pop, 
and hurry with the new "Bible." 
Well, Michigan, you say it don't pay, and then you say it does — and 
there you are. Yes, I think our campaign did considerable good, and 
If we had had the universal co-operation of operators it would have 
done a lot more good. 



Electrical Trouble. 

F. F. Bell, Palestine, Texas, says: 

Recently one evening the projection machine suddenly got 
"full of juice." The current is three phase, 220 volts, and we 
use two sides through a Fort Wayne compensarc. Operating 
room is a Johns Manville asbestos, and the projector a Power's 
Six A. The wiring is in conduit and the conduit Is grounded. 
Now. when this machine got "hot." I connected two 110 volt 
lamps in series, and tested to see where the ground was, and 
the two lamps blew out, whereupon I immediately got a couple 
of large planks for the operator to stand on, and also put six 
110 volt lamps in series. On all switches from the machine to 
the meter, with and without the compensarc on the line, the 
lamps burned above c. p., and if left on more than ten seconds 
you lost another globe. On both sides of the switches it 
tested the same, but from one pole to another it only tested 
220. Now what I can't get through my thick head is how such 
high voltage could come in on either pole and a ground, and 
yet only test 220 across the switch. If you doubt this I can 
get three other men to vouch for what I say. The light com- 
pany said it was in our wiring, but was unable to find any 
leaks. They advised me to ground my machine, which I did. 
The following day everything was O. K. at the matinee, but 
about thirty minutes after starting the evening show an arc 
formed across the mica insulation of the top carbon arm. I 
scraped the mica a little with a knife, and it immediately 
formed on the other side, which. I also scraped, after which 
the arc disappeared, but the carbons gave a hissing sound and 
made a lot more noise than ever before. Tests now show 180 
volts on one side to ground and from 30 to 110 on the other. 
This is with the arc on, but with the arc off it tested 180 
on one side and from 180 to 550 on the other. What I mean by 
"30 to 110," and "180 to 550" is that it would test low one 
minute and then would come on strong for a few seconds, and 
in about a minute would come back again for a few seconds. 
We have just moved to our present location. Have only been 
opened since September 6th. Would these heavy grounds affect 
the reading of the meters? I don't know whether the com- 
pany can find the trouble or not, as they all seem to be afraid 
to come near it, and the head lineman will try to shove It off 
on some one else, and he in turn "passes the buck." Every- 
body around the "Gem" is strong for the projection depart- 
ment. We have all been reading it ever since it started, and 
that has been quite some several years now. Am awaiting 
the announcement of the new "Bible." 
Well this is quite some puzzle, and it is particularly interesting to 
me, because somewhere around 1890 I was engineer of the Palestine 
Electric Light Company when Ed. McCleery was superintendent and 
Jim Ozment was president. I lived in Palestine altogether for more 
than a year — in fact if I remember right it was nearly two years. 
Please give Bent Walker my best regards. And now as to your puzzle. 

Not being quite sure of my ground in this matter (though I see 
now that my idea was very nearly right) I referred the same to Halbert 
P. Hill, who, by the way, is the manufacturer of a new rotary con- 
verter, which will be described in the department presently, and who 
is also a thoroughly competent electrical engineer. He says : 

One of two causes would produce these results, viz. : they 
ground their neutral, and ' the wiring to the projection ma- 
chine is grounded, or their transformer is broken down, prob- 
ably grounded on the case. The fact that they get such high 
voltage on the lamp shows their transformer is leaking, and 
the condition is really dangerous. It should be attended to at 
once. 



From Springfield. Illinois. 

Walter E. Bryser, Springfield, 111., writes: 

Am having some trouble with flicker, and though I have tried 
my best, must confess that it, the flicker, is still on the job. I 
would appreciate any aid you may give me. The throw is 60 
feet, with an 11-foot picture, taking current through a mercury 
arc rectifier. Power's 6A projector with one 6^ and one 7^ 
condensing lens with a 5^-inch E. F. objective, having a 15^- 
Inch diameter. Glad to say that outside of the flicker am 
getting first-class results. In fact Springfield, as a whole, has 
good projection, with the exception of a couple of the houses 
where the screens at times look pretty punk. We have been 
organized for a couple of years. Had some scraps at first, hut 
now all the houses except two have signed. If you are ever 



out this way be sure and call to see us. I promise that you 
will be treated royally. I have your last Handbook and would 
not part with it for more than it cost, provided, of course, 
I could not get another like it. Will the next one be out soDn? 
Read in a recent issue you had met with an accident. Wish to 
extend my sympathy and hope you are up and around again. 
What do you think of the enclosed patches? We get a lot of 
them in our service, which is received from St. Louis, Mo. 

Don't know which particular accident you refer to, and while I rp- 
preciate your sympathy, still I am the hardest chap to keep in bed 
you ever saw. Yes, I am up again and very much on the job. Got a 
brand new lOlG Harley-Davidson SO Devil, too. Soyne boat, my boy, 
some boat. As to the two theaters that have not signed up with the localr 
why let us hope that they will. Railway companies, brick-layers, car- 
penters, painters and other bosses sign contracts with their mechanics, 
and why shouldn't theater managers? Yes, the new Handbook will be- 
out before very long. Have sent the patches to the general manager 
of the producing combination handling the S't. Louis exchange. And 
now as to the flicker. Proceed as follows: Make a metal slide to fit 
into your slide carrier, or if you haven't one, then a round metal plate 
to fit over the front condenser lens. In its center make a hole one- 
fourth inch in diameter. Project the light through this hole to the 
screen, and blow smoke in the light ray in front of the objective \en^. 
You will find a point at which the light ray becomes very narrow, and 
that is where your shutter should set. Having placed your shutter at 
the proper point, make a shutter blade of heavy cardboard, which you. 
can obtain from any printer, patterned after your own shutter. Take 
off the metal blade and put the cardboard one in place of it. You need 
not be afraid to do this because if you make it of stiff cardboard it will 
run for weeks. Now, when there is no audience in the house trim 
off a little at a time from both sides of the blade until you get travel 
ghost, and then, using your cardboard pattern reduce the width of your 
metal shutter until it is just a little wider than the cardboard pattern, 
and if you have taken off too much from the wide blade, add a little 
to the other two blades. {I suppose, of course, you are using a three- 
wing shutter. If you are not you ought to.) 

I cannot spare the space to go into this matter any more fully. You 
will find the shutter very thoroughly dealt with in the new Handbook. 
I think from what I have said you can see the point. The idea is to 
get main blade as narrow as possible and the other blades as nearly as 
possible of equal width, and of equal width with it with the light open- 
ings — a 50/50 shutter. , 



Film Inspection. 

Of late I believe the conditions of films sent out from exchanges has 
been very considerably improved, but nevertheless there still is a 
continual complaint of the receipt of reels in more or less bad condition. 
Suppose we look into this matter for a moment. Let us exaiAine the 
chronometer balance and cylinder escapement of this particular thing, 
and see what makes the wheels go round. 

In the first place, I believe the ansicer to the lohole thing is found 
in the fact that the average exchange manager is over anxious to make 
a record for himself in keeping do^mi the overhead expense, and in the 
, endeavor to accomplish this end he pares doum. the inspection end to 
the very limit and, as Miss Th07nas says, demands of the inspector at 
least tvyice, and usually three times, the work he or she could do and do 
in the best possible tnannei'. Assuming this to be the fact, and I believe 
that away down in the mind of every one of you, you are pretty well con- 
vinced that this is the key to the situation, what is the solution? The 
answer seems to me very easy, and hinges on the fact that practically 
all exchanges are now controlled by combinations of big producers. 

As a man who was once an exchange manager, I am prepared to 
make the flat statement that, take the reels as they come, day in and 
day out, that inspector never was born who can inspect and thoroughly 
repair, in the best possible manner, a daily average of more than 
twenty reels of film. Granted there may be days when the films run 
good and an inspector can look over and properly inspect and repair 
more than twenty reels — even let us say as many as thirty, still there 
are other days when the films will run bad and she cannot do more 
than ten. Mind you, I am not talking about a-lick-and-a-promise in- 
spection, but a thorough inspecti07i and repair. From evidence in 
hand it appears that the average exchange inspector does not receive 
in excess of 15 cents per hour or, say, $1.20 for an eight-hour day, 
which is insufficient to be much of an incentive to careful, expert, 
thorough workmanship, or fidelity to the manager's interest. 

This whole matter can, I believe, be settled, and settled for good and 
all in such a way as would insure all reels to be in first-class condition 
if the big producing combinations who controlled the exchanges would 
issue three orders: First — Under no circumstances or conditions shall 
a reel be sent to an exhibitor until it has been thoroughly inspected 
and repaired. Second — no circuiting of films. Third — No inspector to 
inspect in excess of twenty reels of film a day. 

Of course, the producers and exchanges would both raise a fearful 
howl at the firstly and secondly, and very probably their adoption 
would call for an increase in the price of film service, because it 
would be necessay for the exchange to buy more reels. But, after all, 
is the moving picture i7idustry so cJieap that it cannot afford to carry 
the legitimate cost of keeping fihns in first-class conditionT I don't 
think so. As to the thirdly end of the thing, why, that would simply 
mean the adoption of practically a 6 cents overhead inspection expense 
per reel, or 36 cents for a six-reel show — surely nothing at all pro- 
hibitive in that. In order to make this thing effective an order would 
have to come from the exchange-controlling producers, and managers 
would have to be told point-blank that any variation from it would 
mean instant discharge. I suppose I am wasting time proposing any- 
thing of this kind, but if somebody else has a better solution for the 
present deplorable method of handling films let him, her, she. he or It, 
stand forth and he heard. 



January 1, 1916 



THE MOVING PICTURE WORLD 



83 



Motion Picture Photography" 



Conducted by CARL LOUIS GREGORY 



Inquiries. 

QUESTIONS in cinematography addressed to this department will re- 
ceive carbon copy of the department's reply by mall when four 
cents in stamps are enclosed. Special replies by mail on matters 
which cannot be replied to In this department, $1.00. 



Manufacturers' Notice. 

.„ .„ _ rule of this department that no apparatus will be recom- 
mended editorially until the value of such appliances has been demon- 
strated to Its editor. 



It is 



Cinematography and the New Year. 

ANOTHER eventful year of history has been added to the short 
hut rapid growth of motion pictures. The last year, while re- 
markable for its growth and development, has not brought forth 
any startling changes or improvements in the technic of the cinemato- 
graph True, the industry has seen a marvelous mushroom quality in 
the number of producing companies and in pictures produced, but the 
productions are like the fungoid growth of the mushroom, strumous 
and unstable, growing in the night and drying up and withering in the 
day Already many of the older and larger concerns have realized the 
situation and have adopted policies that make for sturdier, solider 
growth of a more enduring nature. 

It seems trite to point out the tremendous overproduction of pictures 
that has taken place in the past year. It is hateful to have to reiterate 
the threadbare phase "the survival of the fittest" ; it has been written so 
many times by so many writers that like the cry of "Wolf!" in the 
old fable it is no longer heeded. Each company looks in horror at the 
business methods of its competitors and wonders to itself, "how do 
they get away with it?" and survey themselves complacently as it they 
were the perfect model after which all others should pattern. 

Mr Manufacturer, wake up! Look to yourself, discover the mote 
that is in thine own eye. It is beside the province of this department 
to criticize the staging, direction and stories of the motion pictures 
of the present day— their many faults and needs have many pens to 
write their wrongs, but the technical end has 'scaped almost seathless. 
Mr Moving Picture Manufacturer, do you know that you run your 
business in the most inefficient manner of any industry of any import- 
ance today' Do you know that the workers whom you employ are, as a 
rule, the most poorly trained for the positions they hold of any modern 
industry? Do you realize that there are hundreds of industries of lesser 
importance that spend vastly more in proportion than you do in train- 
ing their employees to a high grade of eCBciency in their positions and 
are reaping in greatly increased output with the expenditure of less 
labor and fewer employees but with the use of a little more grey matter. 
There are a few factories where the silver recovery alone pays the 
salaries of the employees and there are others where the silver recovery 
is less than a tenth of what it should be. The film waste alone from many 
a factory would give a man a princely income. It is related that a man 
who had some ideas of efficiency and a motion picture training ap- 
proached the head of one of the largest plants in this country with a 
proposition to work without salary for a year for a percentage of the 
waste that he could save. Did the manufacturer fall on his neck and 
accept the offer with tears of gratitude in his eyes? Not so you could 
detect It with the naked eye. "Nothing doing," was his reply. "We 
made our money in the past with the present system, why should we 
change? You are absurd, of course there is a little waste, but you talk 
like a flsh when you propose to come in here and run this place better 
than I can. Why, I made this business what it is and you simply don't 
know what you are talking about, get out of my office!" Now, the 
manufacturer was perfectly right from his point of view and the man 
who made the proposition may not have been a fit person to run this 
film factory but— and that is a great big capital B-U-T — BUT, if the 
manufacturer had said instead, "Here Mister Man, you interest me 
strangely, draw up that comfortable chair and light up this perfecto and 
we will hold pow-wow together. Methinks that a man who says he can 
get money that has hitherto eluded me and is willing to divvy with me 
may have some ideas that have slipped past me while I was feeding 
the furnace with scenarios from correspondence school graduates. Now, 
you say you can stop enough unnecessary waste around this plant to 
pay yourself a princely salary and still turn over a lion's share of the 
salvage to me. I certainly must have missed something. Explain ex- 
plicitly in words of one syllable or make signs to that effect!" 

"Well, Mr. Manufacturer," says Mr. Man, "allow me a moment to 
recover my breath, it's too startling to find a big executive in the game 
who will even listen to a proposition that reflects even . indirectly on 
his business acumen for me to realize that there is such an 'animile.' 
In the first place, I'm not seeking a job to oust you from your position, 
you have made this place from an enormous money producing organiza- 



tion, yet you owe your success as much to a fortuitous combination of 
circumstances as you do to your own ability and while even the credit 
for shaping these circumstances may belong in some great measure to 
you, is it not reasonable to suppose that there are many details that 
have failed to receive the attention from you that they should have 
had? I have made it my business to study some of these details and 
it is because I have made a study of these details that I believe I have 
the qualifications, under your guidance, to rectify some of the items 
of unnecessary waste and inefficiency which prevail in some of the de- 
partments of your plant. In some of the details I may not have had 
sufficient details to base proper conclusions. For instance, I see much 
valuable scenery and many costly props go into the junk heap because 
there is no room to store them. Now, unless I have access to your cost 
records, I have no means of knowing whether it would be cheaper to 
store this stuff which can be used again or to rebuild it when it is 
wanted again. I can see where it would be quite possible in some in- 
stances where it would be cheaper to dispose of much of the cheap 
bulky stuff rather than store It and yet I know, on the other hand, 
that if some of thfse stock scenes had anywhere near the use that they 
should have before they are broken up, the head carpenter would have 
to invent work tnat doesn't need to be done to keep some of his union 
brothers in their jobs. I also see innumerable instances of where a 
whole company of high-salaried actors are delayed for long periods 
while a prop boy goes out to get something that should be in the prop 
room. Now, the prop room is small, and the head property man keeps 
it full and hollers he has no more room, but I notice that nine-tenths 
of the stock props are not used nearly as often as many of the things 
that are sent out for in a hurry, and which give a good opportunity for 
a padded expense sheet. Understand, I am not making any accusations 
of graft, but it don't look like good business to me to al'ow a two-hun- 
dre,d dollar overhead on actors and upkeep, etc., so that a property man 
can realize a ten-cent commission from a fifty-cent box of stationery." 
"I didn't intend to start in so heavily on the studio end of the question, 
but while I am on it I want to mention another thing that occurs on 
the studio floor and also in the field, that is more directly connected 
with the factory end of the business. You have several directors here 
who have their cameramen turn on a scene before they have rehearsed 
it properly. I have followed up their work through the factory and 
they average from four to eight thousand feet of negative film for a 
thousand-foot reel, while others do just as good, or better work, with 
about fifteen hundred feet of negative film to the thousand-foot reel, 
I am not finding fault with any director who uses all the film neces- 
sary to obtain a certain effect — there are many exceptions where it is 
impossible to do anything but grind film until you get what you want 
— but that should not excuse the man who wastes film unnecessarily. 
Not only is this extra negative film a waste, but a print is made of 
most of the N. G. stuff so that the half-cocked firing director can 
'pick it out on the screen." Did you ever stop to figure it out that 
Director X, at fifty dollars a week, costs you a whole lot more than 
Director B, at two hundred and fifty? And yet B takes two or three 
days off between every single reel production and X has to work every 
day and late many nights to keep up his schedule of releases," 

"B has a knack of planning his work ahead and doing it pretty 
close to schedule time, even with all the delays he is subjected to by 
the carpenter shop, the property man, and the weather ; if a certain 
set is not ready he has some alternative scenes that he can take in the 
meantime. X does not seem to know what he is going to do from one 
minute to the next, -and yet if some one shows him and assigns his 
work he can do almost as well as B. You need a sort of scene-dispatcher, 
a super-stage manager, for men like X — and his salary could be paid 
several times over out of the savings in overhead charges that he 
would make by keeping these hit or miss directors on a time table. 
Now, don't spring the time clock stuff on me : that's not what I mean 
at all. I admit that directors and actors are temperamental and 
that they all shy at the time clock. That's not the idea at all. It will 
require a man of exceptional ability to direct the rudderless ones ; it 
calls for all kinds of tact and a broad-gauge mentality, but that is the 
kind of men who will eventually help to evolve the pictures of the 
successful studios of the near future." 

"Wait a bit," said the manufacturer. "I can see where you have 
given me about all I can mentally digest at one sitting. I have taken 
notes from your conversation and I shall put some of your ideas to 
the test. I am sorry that I haven't time today to listen to your ideas 
about the factory waste, but I hope to go into that with you in the 
.near future." 



•Copyright, 1916, by the Chalmers Publishing Co, 



After all, there is only one moving picture paper that 
you really need, and this is IT. Conducted by the 
largest and most experienced staff of editors and cor- 
Vespondents. 



84 



THE MOVING PICTURE WORLD 



January 1, 1916 



Music for the Picture 

Conducted by CLARENCE E. SINN. 



IMPROVISING (Article IV.) 

AT the risk of "getting ahead of my story" I am going 
to present a few examples which might more prop- 
erly appear in a later article. However, they will 
illustrate a part of what has gone before and should interest 
you by showing what may be done with very little ingenuity 
or inventive ability. 

A few years ago I wrote the incidental music for a play 
called "Down Mobile," and took for my working theme an 
old darkey song of the same title — "Down Mobile." Some of 
my readers may remember the melody: 



r^o3.eT<xto. 

|li"»" 1 1 1 






[,,., JS 1 1 








— «' d 

-• — 


t 


.lit 1 T 


J ^ ^ 


" *H 




M=^ 




— '^f— 1 r = 


If M II 



Hx.lO. 

That's all there is to the tune; just four measures and 
repeat. The principal figure (the one most prominent) is 
seen in the first, second and last measures. Two quarter 
notes and a half note. 

After you once "get the hang" of improvising upon a 
theme or elaborating a melody, it is not likely you will take 
a pencil and deliberately work out these things in advance; 
they will naturally come of themselves. After it is done (if 
you happen to remember what you have done you can 

J J J 

analyze the work and see how you developed your subjects 
and why. You might begin with laying out some alterations 
of the figure (either mentally or on paper) similar to those 



Oi. (Xn G minor.) 



(vy'ith gracenotes.) /;. (InteruoU eXtenJeJ) 




Cx-mxnoT: 3/4 timo. 



With ^race -notes. 

Ex.n. 



InUrrab extended. 



shown in Example 11, merely to give you an idea — something 
to start with. 

One of the simplest forms of altering a melody is to change the key 
from a major to a minor (or vice versa). Another is to change the 
tempo. Tn Example 11 we have taken the prominent igure of the sub- 
ject ("Down Mobile"), and placed it in G minor instead of G major, 
as it appears originally. The three groups in the upper line ^wliich 
are indicated, respectively, "a." "b" and "c") are in the same tempo 
as in the original — that is, 4-4 time. The three groups in the low,T 
line ("d." "e" and "f") are also in G minor and are further altered 
by a change of tempo : they are written in .S-4 time. 

The first group ("a") Is in the original form (See first 2 measures 
of Ex. 10.) The second group ("b") is the same, with the nddition 
of grace notes. The third group ("c") is an example of extended inter- 
vals. (Note the first interval is D to B instead of D to G : an -nterval 
of a 6th instead of a 4th, In the next measure of "c" the f?rst inter- 
val is D to C instead of D to A, an interval of a 7th instead of a 5th.) 
The lower line ("d," "e" and "t" is the same as the upper — written In 
3-4 time tntsead of 4-4. 

Taking any one of these as a starting point, a multitude of 
ideas might sutrgcst themselves. Here is one which does not 
depart much from the original theme (as shown in Ex. 10). 
It is a mysterioso written as a bass solo with tremolo accom- 
paniment and is suggested by the group marked "c" in 
Example 11. 

Practically the same effect would be produced by simply writin? the 
original theme (Ex, 10) In G minor as a bass solo, witboiit yelng the 



extended intervals. It is merely an idea — a fancy, if you please. In 
any case it is advisable to simplify any group of quick notes when 
playing a bass solo of this character. (See the 4th measure of 
Ex. 10 and the corresponding measure of Ex. 12.) In the last measure of 
Example 12 an auxiliary note (B flat) was placed before A. The 



. Skow. 




Ex.12.. 



«4i7S^ 



measure could as well have been written "D, A, G" without the aux- 
iliary note. Another fancy, but it seems to round out the melody and 
add to the mysterious effect. 

Here is another experiment. Take the second group in 
Ex. 11 — the one with the grace notes. It is marked "b" in 
the top line and (changed to 3-4 time) marked "e" in the 
lower. Now see the first line in the next example. (Ex. 13.) 



1. 

n. 
m, 



T ^ *^= ' ■ sj T " — ^ "^ ^ 

3 , ji Jin 1 1 1 JJ J i Ji, 

3 I JTl IJ. I I I JJ] iJ , 



Ex.li. 



It is the same as letter "e" in Ex. 11. The middle line (Ex. 13) has 
the grace notes written in out in large notes — the effect when played 
being nearly the same. In the third (or lower) line the figure is altered 
a little, giving us a theme differing from the original, yet not so much 
as to be unrecognizable. You can still trace "Down Mobile" in this 
new theme. (Lower line, Ex. 13.) 

The theme given in Ex. 13 is the foundation of the first strain. The 
first and second endings are inventions, but are suggested by the theme 



Andante 




IiX.14:. 



itself. Your fancy will no doubt suggest others. The second strain Is 
"Down Mobile,"' altered only as to tempo (for the first four measures). 
The endings in this are also inventions — suggested by the theme and by 
the endings in first strain. 



ORIGINAL COMPOSITIONS FOR THE PICTURE 
THEATER. 

We have arranged with Mr. W. C. Simon to print a page 
of original composition in this reduced style at certain 
intervals. The following score is an original ppmposition — th? 



January 1, 1916 



THE MOVING PICTURE WORLD 



85 



SOCIETY D^AMA 



rich All Full of Ginger — Orlob. 



HI VIII. 



HURRY 




Original Composition No. 2. 

second of a series of ten or twelve numbers which will be 
suitable for certain styles of dramatic subjects under the gen- 
eral classification of society dramas. The complete sets will 
be available in loose leaf form and will be a welcome addi- 
tion to the music libraries of orchestra leaders. 



MUSICAL SETTING FOR "WHAT HAPPENED TO 
FATHER." 

Released Jan. 3 by the V-L-S-E, Inc. Suggestions prepared 
by S. M. Berg by special arrangements with G. Schirmer, 
Inc., Music Publishers, New York. 

This "Musical Suggestion Cue Sheet" is intended as a partial solution 
of the problem of what to play for the picture and to assist in over- 
coming that chaotic condition encountered when the film is not avail- 
able until almost the hour of showing, resulting in the first perform- 
ance being a mere rehearsal. 

For the benefit of those readers of the Moving Picture World who 
are exhibitors of V-L-S-E films the following suggestions for an accom- 
paniment to "What Happened to Father" were prepared by the photo- 
play department of the New York music publishing house of G. Schir- 
mer. Inc. This advance publication will afford to the progressive 
leader an opportunity to acquaint himself with the general character 
of the film story he is to portray with his orchestra. 

The timing of the picture is based on a speed of 15 minutes to a 
thousand feet. The time indications will assist the leader in anticipat- 
ing the various cues, which may consist of the printed sub-title (marked 
T) or by a described action (marked D). 

Further inquiries concerning any phase of the work of the orchestra 
leader in a photoplay theater may be addressed to the Moving Picture 
World, and the answers of Mr. Berg will appear in a Question and 
Answer Department, which will be a regular feature of our Music 
Page. 

An amusing comedy of modern life. Father, overburdened with 
expense, secretly writes a musical comedy and a wealthy friend agrees 
to back it financially. On the opening night the two disagree over the 
star and a fight and a chase ensues. Father is Jailed, but escapes, finally 
ending up in a sanitarium. 

Fred Daniels as Father has a habit of brushing back his hair. Con- 
siderable laughter could be caused If the drummer would make some 
scratching sound when he does this. 

Scheduled time — Five reels (about 4,6(K) feet), 69 minutes. 
Time. ^ub-Titles or Descriptive Cues. Music. 

D Opening. Melody of the Century — Orlob. 

3 T Frederlcka has been told to 
pick out her own wedding 
present. 
.0 .T "Oh, let me keep it! Re- Here Cpmes Tootsie — Finds. 
. - '' member, father, this Is my 
' first warrlagB," 



8 T Carleton Baynes, 
speculator. 
Six little tadpoles. 

Tom returns from her ride First Love Waltz — Edwards, 
with Dawson, 

Rehearsal and the family The Trombone Man — Hill, 
knows nothing about it. 

"One with my talents should The Julian Waltz — Kleinecke. 
be a leading lady." 
"This is Miss Maisie, whom 
I would like to have play 
the leading role." 

"She won't do. To put her Airs from High Jinks — Frlml. 
in would be plain murder." 
The day of Fredericka's wed- 
ding. 

When Lydia sends telegram. In the War Against Men — Rom- 
berg. 
"There goes my lovely new 
car and all my wedding 
clothes." 

"What has become of fa- The Keystone Glide — Orlob. 
ther?" 

"Father has disappeared. 

"Oh, I almost forgot. Fa- Just Win a Pretty Widow. — 
ther gave me this note for Eysler. 

you." 

"Go, then. I will play the 
part myself." 

The wedding:. A few bars Wedding March. 

"It's me private opinion that Hezekiah — Richardson, 
the old boy eloped with her." 
"Whatever father has done 
we don't want the servants 
to know." 
The opening night. I'll Make You Like the Town^ 

Romberg. 
When the curtain is lowered. 

"I will make that speech or Ragtime Pipe of Pan — Romberg, 
die." 

"I consider that this man has 
grossly insulted me." 

"Your father has had an ac- Love Thoughts — Edwards, 
cident. I cannot explain it." 
"Gentlemen, bon soir." 

Reception room at the sanl- Here's to You. My Sparkling 
tarium. Wine — Edwards. 

"This Is the lite." 

"Poor Father!" Idol of Eyes Waltz — Orlob. 

"I want to see Dr. Hale." 
"Gawd — my wife!" The Tune They Croon in the B. 

S. A. — Lean. 
When father gets Into bed. 

"What happened to you, I Could Go Home to a Girlie 
father?" Like You — Romberg. 

"I wonder If that story went 
over." 
The End. 

For the convenience of our readers a price list on the above men- 
tioned numbers has been compiled, which can be found in the ad of 
G. Schirmer, Inc., on page 153. 



10 


T 


11 


T 


13% 


T 


16% 


T 


18% 


T 


20 


T 


20'A 


T 


25 


D 


29 


T 


30% 


T 


33Mi 


T 


Hb'/i 


T 


38 


T 


38'4 


D 


40 


T 


42 V4 


T 


42% 


D 


45 


D 


47H 


T 


50 


T 


52 


T 


54'/, 


T 


55 


T 


58-4 


T 


5!IVi 


T 


tilV, 


T 


62 


T 


65v; 


D 


67 


T 


68% 


T 


69 


T 



SHOW OF RICH FURS IN EDISON SUBJECT. 

New York's and Paris's latest dicates in furs will be in 
evidence to gladden the feminine he^rt in the Kleine-Edison 
feature, "The Crucifixion of Phillip Strong," in which Mabel 
Trunnelle and Robert Conness will be featured. Helen 
Strickland, as the mother, will wear a beautiful coat not to 
be had for less than $3,500. It is long and generously full, 
reaching to the ground. One of the reasons for its high price, 
aside from its design, is the perfectiv matched Russian sable, 
perfect both in width and in markings. To obtain such a 
match, it takes, sometimes, years of patient gathering and 
matching. The marking around the bottom is effectively 
used by running the fur, with broad band effect, in the same 
direction as the band itself. The coat is lined with a rich 
figured brocade. 

Mabel Trunnelle will wear a set of real silver fox, so soft 
and fine that the mufif can be crushed in one hand. Also a 
sealskin coat with silver fox trimmings. 



MAYOR IS CENSOR OF PICTURE SHOWS. 

Absolute power of censorship over all theaters and all other 
places of entertainment, whether public or private, is vested 
in the mayor of Oklahoma City by an emergency ordinance 
approved by the city commissioners. The ordinance makes 
the Mayor virtual dictator over the theaters and other 
amusement places. 

The city's action was the result of a petition for censorship 
recently submitted to the city commissioners by the Woman's 
Christian Temperance Union of the city. 



GARRICK MAKES FLYING TRIP TO NEW YORK. 

Richard Garrick. managing director of the Gaumont com- 
panies at Jacksonville. Fla., has just returned to his winter 
headquarters from a flying trip to New York. Mr. Garrick 
brought north with him the film of the Mutual Masterpicture, 
edition de luxe, which he had iust finished directing. It is 
called "The Idol of the Stage." Malcolm Williams is the 
st9r. It will be released the first week in February. 



86 



THE MOVING PICTURE WORLD 



January 1, 1916 



Universal .Gets Florence Lawrence 

Carl Laemmle for the Third Time Corrals the "Girl of a 
Thousand Faces." 

THE fact that the Universal Film Manufacturing Com- 
pany is a healthy child of the pioneer days of the 
industry, one of the prime offshoots of a scattered 
family, points to one obvious fact, that diplomacy and dis- 
crimination have weld- 
ed the reins of gov- 
ernorship. And those 
who know the history 
of the business career 
of Carl Laemmle will 
remember that a very 
significant portion of 
that history is inter- 
twined, more or less, 
with the professional 
career of Miss Florence 
Lawrence, the first 
famous star in the pic- 
ture field. 

For over a year Miss 
Lawrence has been ab- 
sent from the screen. 
Her last professional 
engagement it will be 
remembered was with 
the Universal Film 
Manufacturing C o m - 
pany. We do not know 
to which compliment is 
most due, to Carl 
Laemmle for losing no 
time in getting in touch 
with the little star im- 
mediately it was known 
that she had decided to 
return to her profes- 
sion, or to her well- 
known claim to talent 
and versatility. This 
week is expected to see the commencement of another period 
in her film career. One of the best directors in the busi- 
ness will guide her screen efforts, and the best of material 
will bt placed at the disposal of both director and star. 

The accompanying photographs provide optical informa- 
tion as to Miss Lawrence's whereabouts and partial occu- 




Florence Lawrence at 
Home. 




DAMAGES FOR MOVING PICTURE ACCIDENT. 

Mrs. Celie G. Turner, whose stage name is Celie Ellis, 
brought an action before Justice Gavegans, Part 8, New York, 
of the Supreme Court, against the Crystal Film Company, 
for a broken ankle, sustained by her while depicting a scene 
in which she fell from a limb of a tree to a projecting roof 
and on to the ground below. 

Attorney for Miss Ellis contended that his client's average 
earnings were $5,000 a year and that she was entitled to 
$15,000 for damages sustained. The jury, after short de- 
liberation, brought in a verdict of $4,000 for the plaintiff. 

The interesting feature in this action lies in the fact that 
John M. Gardner, attorney for the plaintiff, immediately on 
the release of the film, secured it and had it produced on the 
screen in a moving picture theater before witnesses and thus 
proved to them it was Miss Ellis, and then introduced in 
evidence the entire section of the film, showing the actual 
fall from beginning to end. 



Home of Florence Lawrence at Westwood, N. J. 

pation while she has been absent from the screen. On her 
fifty-acre farm at Westwood, N. J., she has looked well to 
the aflfairs of her household, tended her garden, and romped 
to her heart's content, until now, when the call of the pic- 
tures lures her back to the studio lights, and the hard work 
that is the prelude of all success. 



CENSOR HEADS OFF THE "INSPIRATION." 

"Inspiration" will never be shown again in Oklahoma City 
• — at least during the administration of Mayor Overholser. 

The judgment passed upon the motion picture by local 
chapters of the W. C. T. U. and the ministerial alliance was 
upheld when a ban was placed on the photoplay by the mayor. 



THE VALES AND RITCHIE JOIN UNIVERSAL. 

Among the latest and best known of the photoplay folk to 
join the forces of the Universal Film Company at their Pacific 
Coast studios are Travers Vale, Louise Vale and Franklin 
Ritchie, director, leading woman and leading man, respec- 
tively. Mr. Vale comes to the company with fresh laurels. 
For two years he has been considered one of the most 
capable of producers. Prior to his joining that company he 
was allied with the Universal and Mutual companies among 
others. 

Under his direction and largely responsible for the suc- 
cess of many of his pictures have been Franklin Ritchie 
and Louise Vale, who will continue to work with him now 
that he has joined the LTniversal. This latest Universal pro- 
ducing company will stage two-reel subjects for release on 
the regular program. The first of these is a picture by Har- 
vey Gates entitled "The Chasm." 



FIRE WRECKS NOVELTY SLIDE OFFICES 

A fire, which originated in a cafe under the offices of the 
Novelty Slide Company, at 67 West 23d street. New York, 
Monday morning, December 27, practically wrecked the busi- 
ness offices of that company. While the fire did not get into 
the Slide Company's floors, the firemen did, and they per- 
formed yeoman service in turning things upside down. 

Mr. Coufal said that, so far as he was able to discover, all 
negatives had been saved and that his dark room and work- 
shops were in working order, but that his stock of finished 
goods appeared to be destroyed and that the Novelty would 
be out of business for a week or so. Work was resumed 
on the upper floors the same day, but the office and stock 
room was in a hopeless tangle. No estimate of the loss could 
be had at the time of going to press. 



MARCIA MOORE JOINS UNIVERSAL. 

Miss Marcia Moore, who was connected with the Uni- 
versal Film Manufacturing Company on the Pacific Coast, 
playing ingenue leads, and who later played important parts 
in the Quality Picture Corporation productions under the 
direction of Francis X. Bushman, has returned to the Uni- 
versal and will play leads in the Rex Brand of pictures under 
the direction of Joseph DeGrasse. While Miss Moore is not 
yet seventeen years old, she has all the qualities of an 
excellent actress. She is five feet high and weighs but one 
hundred and two pounds. She is especially capable of 
handling child parts, but prefers characters more suitable to 
Iier liking such as "The Abused Wife," "The Actress," etc. 



KING BAGGOT SlfS FOR SCULPTORS. 

This office is in receipt of a pleasing holiday gift of a 
plaster bust of King Baggot, the well-known LTniversal star. 
Recently he had made as a Christmas present for his moth- 
er, a bronze bust, 8 inches in height, and the one received 
is a duplicate, finished in imitation of bronze. It will make 
a handsome ornament for a library, or business office, and 
no doubt will be much in demand by theater owners. The 
sculptor work was done by Andrew C. McHench, of New 
York. 



VIOLET AXELL ENGAGED FOR "FOOL'S 
PARADISE." 

The Ivan Film Corporation has engaged Violet .^xell to 
play the part of the baby in their forthcoming production 
of "A Fool's Paradise." ' Little Miss Axell is one of the 
cleverest and most successful of the juvenile screen players, 
and her work is certain to add to the merit of the Ivan 
feature, 



January 1, 1916 



THE MOVING PICTURE WORLD 



87 



National Censor Board Conference 

National Board of Censorship and Producers in Meeting at 
Hotel Astor. 

THE annual conference between the finance committee 
of the National Board of Censorship and the executive 
heads of the motion picture companies was held at 
rooms C and D on the eighth floor of the Hotel Astor at 
11:30 A. M. Tuesday, December 28. The members of the 
finance committee of the National Board were Edwin Trow- 
bridge Hall, chairman of the Board of Directors of the Boys' 
Club; Matthew Adams, superintendent of schools of the Chil- 
dren's Aid Society; Frank Persons, director of the Charity 
Organization Society; Dr. Albert Shields, director of re- 
search of the Board of Education; Lester Scott, acting di- 
rector of the People's Institute; Orlando F. Lewis, secre- 
tary of the Prison Association. 

The following representatives of the motion picture pro- 
ducers were invited: J. Stuart Blackton, Vitagraph; J. J. 
Kennedy, Biograph; Ferd Singhi, Lubin; Wm. N. Selig, F. J. 
Marion, Kalem; Paul Melies; G. K. Spoor, Essanay; L. W. 
McChesney, Edison: F. S. Phelps, Kleine; R. H. Cochrane, 
Universal; Samuel M. Field, Mutual; R. R. Nehls, American; 
Edwin Thanhouser, David Horsley, Centaur; F. C. Brad- 
ford, Gaumont; L. J. Gasnier, Pathe; R. E. Aitken, Triangle; 
A. Kessel, N. Y. Motion Picture Co.; Carl Anderson, 
Paramount; Jesse L. Lasky, Adolph Zukor, Famous Players; 
Carl Pierce, Pallas; W. A. Atkinson. Metro; B. N. Bush, 
World; Lloyd D. Willis, Fo.x; Felix Feist, Equitable; I. C. 
Oes, Great Northern; Walter W. Irwin, V-L-S-E. 

More than one-half of the men invited were present either 
in person or by representative. 

The object of the meeting was to discuss standards, to 
determine upon the best method of co-operation and to 
decide upon the character of the future work of the National 
^oaTd. 

It was decided by the representatives present that provi- 
sion would be made for the maintenance of the National 
Board and that the e.xpense thereof should be apportioned 
among the various manufacturers in a ratio to the number 
of reels of motion pictures of each which the board should 
pass upon. It was also agreed that the rulings of the board 
should be upheld and that its efforts to discourage the estab- 
lishment of local censor boards should be properly sustained. 

The meeting was still in progress when the Moving Pic- 
ture World went to press. 



Pertinent Points by J. D. Williams 

India and Australia Are Neglected Fields and the American 
Producer Ought to Take Notice. 

J. D. Williams writes to The Moving Picture World from 
Sydney, Australia, under date of November 24, in the fol- 
lowing interesting vein: 

"The Editor, The Moving Picture World. 

"Dear Sir: In one of your issues a few months ago, Mr. 
Madden, of Calcutta, India, in a letter to your journal, at- 
tempted to criticise some of my statements made in an in- 
terview with your W. Stephen Bush. In one of my letters 
from India, addressed to Mr. Bush, I enclosed a program of 
Mr. Madden's theater. In this letter I stated that it was 
the finest motion picture theater in India. I do not wish 
to discredit Mr. Madden for anything that he has done in 
India in the motion picture line. 

"Nothing could have suited my purpose better than to 
have Mr. Madden say that India was already well catered to 
in regard to motion pictures. 

"All that is necessary for American motion picture manu- 
facturers to find out what they are doing there is to look 
over the accounts with their foreign agents and see if they 
have ever realized more than twelve cents a foot for one copy 
of their best features. If the average manufacturer is 
satisfied to receive no more than this amount for a 
country with 300,000,000 people, all I can say is we should 
still let him sleep on, or at least their London agent, who 
is responsible for same. I am very glad that the new film 
school in America, which, by the way, is composed mostly 
of their business as well as the producing end of the same. 

"The successful company of the future must study their 
foreign sales as well as their domestic business. It is no 
wonder that the members of the old school in the motion 
picture industry, pay no attention to a country like India 
when they have so sadly neglected a progressive young 
country like Australia. Some manufacturers are still sell- 
ing three copies of their best features exclusive right for 



Australia at 10 cents per foot, while other more energetic 
manufacturers are selling four copies at .19 cents. 

"It is easy to see that the difference in profit realized will 
more than pay the expenses of the executive head of their 
company. 

"Australia, at the present time is sending three or four 
copies of second-hand film to India each week. A great 
deal more than this goes forward each week from London. 
This old junk film does the business no good in India. It 
will take several years to develop the business there on 
anything like a proper basis. However, no doubt in time 
this will be accomplished. The individual firm or firms who 
can accomplish this will deserve the greatest praise from the 
whole industry in general. Yours, very truly, 

"J. D. WILLIAMS." 



E. C. NEWMAN HOME FOR HOLIDAYS. 

E. C. Newman, manager of the New York plant of the 
Newman Manufacturing Company, which also has plants lo- 
cated at 108 West Lake street, Chicago, 111., and 717 Syca- 
more street, Cincinnati, Ohio, manufacturers of brass lobby 
display frames, railings, and other theater equipment, left 
New York for a visit to the Chicago plant, and after a 
short stay in Chicago, will leave for Cincinnati to visit the 
Cincinnati plant, as well as to renew some old acquaintances, 
as he is a native of the Queen City. 

Mr. Newman, who is a comparatively young man, being 
only in the twenties, has built up quite a lucrative business 
for the firm in the east. He has well deserved his vacation, 
and after spending the holidays with his parents, he will leave 
shortly after the first of the year for New Y'ork, where he 
will again be glad to greet his old acquaintances. 

Before leaving, Mr. Newman said that all of their 
plants were running full force, and that the prospects for 
1916 were very bright. 



FREE TO EXHIBITORS. 

The Moving Picture World will send free of charge to 
any exhibitor who asks for it, its literature on the censorship 
question and its brochure on tlie Sunday Law. Sooner or 
later every exhibitor will have use for either the one or the 
other and, in most cases, probably he will need the two pam- 
phlets. We have distributed a large number and we want 
every exhibitor to have this extra service which goes free 
to all readers and subscribers of The Moving Picture World. 
SEND FOR THIS USEFUL LITTLE LIBRARY TO-DAY. 



UNIVERSAL CLOSES COYTESVILLE. 

The Coytesville studio of the Universal Film Manufactur- 
ing Company will be closed on the last day of December, 
and all companies working there will be transferred to the 
new plant at Leonia the first of January. Bert Adler, who 
has been in charge of the Coytesville plant, will become 
assistant to Manager Julius Stern at Leonia, where he will 
also be casting director. 



VITAGRAPH TO ABANDON THEATER. 

The Vitagraph Company has decided to go out of the ex- 
hibition business and. consequently, will not renew its lease on 
the old Criterion theater at 44th street and Broadway for 
another year. The present lease expires about the first of 
February and it is understood that James K. Hackett's new 
producing company will take the house for legitimate produc- 
tions. 



C. A. KARPEN, UNIVERSAL TITLE EDITOR. 

Manager Julius Stern of the Imp-Leonia studios has just 
announced the addition to his staff of a title editor, C. A. 
Karpen, who will have charge of writing and editing all titles 
and leaders for all Universal Film Manufacturing Company's 
pictures made in the East. This is a new departure in the 
business, and Mr. Stern feels that properly written and 
edited titles and leaders are as essential to a perfect photo- 
play as the climax. Mr. Karpen started in his new duties 
this week, being stationed at the new studio at Leonia. 



CLARA WHIPPLE IN "THE PAIN FLOWER." 

Miss Clara Whipple, the charming leading woman of the 
Equitable Motion Picture Corporation stock organization, 
has been cast for the ingenue lead in "The Pain Flower," 
to support Margaret Leslie. "The Man Higher Up," in 
which Miss Whipple is to support Frank Sheridan, has been 
postponed until spring. 



88 



THE MOVING PICTURE WORLD 



January 1, 1916 




Cavaliere Ambrosio. 



Ambrosio Comes Back 

The Famous Italian Producer in New York to Study Condi- 
tions — His Plans and Ideas for the Future. 

By W. Stephen Bush. 

THE simple news that Ambrosio is coming back into the 
American market will interest every reader of The 
Moving Picture World. Ambrosio has given the Amer- 
ican market some first-class money-makers not to speak of 
the high artistic value of all his films. 

Mr. Ambrosio or to give him his full and proper title 
Cavaliere Arturo Ambrosio has been in this city for the 
last two weeks or more accompanied by his business agent 
and interpreter, Mrs. F. K. Schultz, whom the America-i 

film world has favorably 
known for many years 
under her maiden name 
of Frieda Klug. 

Cavaliere Ambrosio 
has just completed some 
extensive additions to his 
wonderful studio in 
beautiful Torino. With 
the respite afforded by 
the war he has decided 
to come here and ac- 
quaint himself with con- 
ditions here and to re- 
vive to new glory and 
profit the name of Am- 
brosio. In all my ex- 
perience I never met a 
more modest, plain and 
unassuming man than 
this gifted Italian, of 
whom it may be truth- 
fully said that "he is one 
of those men of rare 
talent who unite the imagination of the artist with the ex- 
ecutive skill of the practiced workman." In Italy no film 
man stands higher than Ambrosio. He was knighted by the 
king because he taught His Majesty the art of taking pic- 
tures, and he gave the Queen of Italy a complete course in 
the art of kinematography. The report made to him by Mrs. 
Schultz who was here about four months ago induced the 
Cavaliere to come to America and study men and conditions 
in our country. 

"I find," said the Cavaliere in the course of a most inter- 
esting talk with the writer, "that it pays the European pro- 
ducer to give a little 
more attention to the 
American market. You 
ask why? Well, here 
is the reason: If I pro- 
duce with the European 
market uppermost i n 
my mind I find that in 
nine cases out of t e n 
the American taste i s 
not suited. America is 
a wonderful country 
with a civilization all 
its own and its taste is 
of course quite differ- 
e n t from the taste of 
Europe. Now while 
you in this country de- 
cline to accept the taste 
and the standards o f 
Europe, I find on the 
other hand that Europe 
accepts your tastes and 
your standards. If I 
therefore manufacture 
with the demands o f 
the American market 
uppermost in my mind 
I have no difficulty 
whatever selling m y 
usual number of copies 
in Europe and I can sell many more in your country. The 
American play is popular in Europe everywhere. 

This statement accorded well with what an English film 
buyer had told me but a week before, i. e., that of the plays 
shown on the London stage ninety per cent, were of American 
origin. 

"I do most sincerely admire your people and your coun- 




Frieda Schultz. 



try," continued the Cavaliere, "and I certainly am going to 
make a determined attempt to win some of your market." 

"The name Ambrosio is a good name in this country now," 
I suggested. 

"Yes," replied the Cavaliere quietly, "but that alone will 
not sell any films. The performance must be back of the 
name, and that is what I am striving for now. I cannot say 
that my plans are entirely matured, but there is no doubt 
that the firm will be represented here again before the year 
1916 is very old. Now, in regard to my productions I want 
to consult American ideas, and as far as I can I want to suit 
the American taste. I will have a man in my studio who 
understands American peculiarities, and he will be at my side 
constantly. I want good American stories, and there are 
negotiations now pending for securing some first-class Amer- 
ican talent. I honestly believe that my studio in Torino is 
without a peer. My facilities and resources are greater than 
ever belore. I have to return to Torino shortly, but I will 
come back here and either personally instal my American 
branch office or have it put in immediate charge of Mrs. 
Schultz, who knows conditions so well and who has proved 
her business ability." 

The Cavaliere is a great worker and student. In the short 
time he has spent here he has seen different parts of the 
country and he has rapidly absorbed a knowledge of Amer- 
ican atmosphere. He has seen the city and the country and 
I was surprised at his powers of observation. The varied 
scenery and the domestic architecture impressed him as very 
interesting. He reasoned shrewdly enough to the importance 
of the home in all American life, for men would not spend 
so much care and money for their homes if they did not 
love these homes. "Che belle casette d'abitatizione" was a 
frequent exclamation of the Cavaliere while he was spend- 
ing a delightful day in the charming suburban towns of 
Southern New Jersey. 

Cavaliere Ambrosio and Mrs. Schultz will sail for Italy 
within the next few days. 



Miss June^Elvidge 

FEW film players have made such swift progress toward 
the stellar regions of the screen world as Miss June 
Elvidge, of the World Film Corporation, who, after 
only six months' experience before the camera, is soon to 
be featured in a five- 
part society drama. 
Miss Elvidge owes her 
success to her unflinch- 
ing determination to 
"get there," aided and 
abetted, of course, by 
her undoubted beauty 
and photographic pos- 
sibilities. 

This young player 
joined the World Film 
stock company at Fort 
Lee last June, after 
two years at the Win- 
ter Garden, the second 
of which she spent as 
understudy to Josie 
Collins, whose part she 
played on the road. 
Miss Elvidge hails 
from Pittsburgh. She 
is a broad-shouldered, 
athletic girl, with golf 
cups, sailing trophies 
and medals for horse- 
manship galore to her 
credit. Last winter she gave exhibitions of riding and jump- 
ing at Durland's Academy and the Madison Square Garden 
Horse Show. 

Miss Elvidge made her film debut in "The Lure of Wom- 
an." Then came a little better part in "The Butterfly on 
the Wheel," and a still better one in "The Sins of Society." 
Now she is sharing the leading roles with Miss Frances 
Nelson in the World's production of "The Point of View," 
and after that still greater honors are in store for her. 




June Elvidge. 



LUBIN RELEASES. 

Beginning Tuesday, January 11, 1916, the Lubin Manufac- 
turing Company will release a two-act drama every alternate 
week, and beginning January 10 it will release a one-act 
drama every week. These releases are to be added to their 
regular program of releases. 



January 1, 1916 



THE MOVING PICTURE WORLD 



89 



Reviews of Current Productions 



Exclusively by Our Own Staff 



^^^^^S^^^^^ 



"The Wraith of Haddon Towers" 

A Three-Part Clipper Star Feature with Constance Crawley 
and Arthur Maude in the Principal Roles. 

Reviewed by Margaret I. MacDonald. 

IN an adaptation of an old English story the American Film 
Co. have presented to the public a production that is mod- 
ernly attractive, and at the same time brings us in touch 
with the ghostly legends of a couple of centuries ago. Excep- 
tional judgment has been used in the filming of this story. A 
fine breadth of perspective characterizes many of its exterior 
scenes, adding charm and delicacy to the double exposure work 
of which a great deal appears in this production, and to good 
advantage. 

Arthur Maude in the role of Phillip Drummond, who is sum- 




Scene from "The Wraith of Haddon Towers" (Clipper). 

raoned from America to England to attend the bedside of his 
dying uncle, is entirely satisfactory. There seems to be no 
room for adverse criticism, for Mr. Maude impersonates the 
character with an ease and grace that leaves with the spec- 
tator no sense of effort. 

Constance Crawley plays the role of the spirit of the sweet- 
heart of the long dead ancestor and imbues the action of the 
character with the charm and intelligence with which her work 
has always been associated. In a room in the castle which is 
always kept locked Phillip first comes in contact with the spirit 
of his ancestor's sweetheart. His interest in psychic phe- 
nomena causes him to seek the haunts of the ghostly person- 
age, during which he discovers that he himself is the rein- 
carnation of the former Phillip Drummond. His wife, arriving 
from America, comes just in time to find his body still warm 
after his spirit has departed with the "Wraith of Haddon 
Towers." 

The production is a very interesting one, founded as it is 
on an old-fashioned story mingled with a belief of the pres- 
ent day. It has the peculiar grip of the old style novel that 
lures us by its improbabilities. 

"Why Love Is Blind" 

A Diamond "S" Special with an Appealing Story, to Be 
Released Through General Film Co. 

Reviewed by James S. McQuade. 

IF HUMAN nature had not such Infinite types of character, 
one would be almost forced to the conclusion, after view- 
ing "Why Love Is Blind," that Peter Stone, the inhuman 
father in the story, is a figment of the imagination. A monster 
of cruelty he Is to his poor misshapen son, Bobby, and all one's 
better nature is stirred to its depths when viewing the mal- 
treatment of the boy by the man who is responsible for his 
being. I •! 

Poor Peter is a hunchback, sensitive and physically weak. In 
utter contrast to his big, strong, bullying brother, who shows 
himself to be a chip off the same block from which his rough 
father had been hewn. And we cannot wonder that the sen- 
sitive mother of the two boys appears as a poor weak woman. 



whose personality has been ground to powder by the dominat- 
ing force of her husband's brutal will. 

Don't think, however, that the story will fail to catch and 
hold your interest. The very fact that Bobby is living his lite 
against all odds will cause your sympathy to rush out in a 
flood, in his behalf, and you will find yourself forgiving his 
weakness at a critical moment, and understanding the motive 
that prompted him to do a very base thing. 

Jack Picktord takes the part of Bobby, and I think you will 
agree with me, after seeing him in these films, that he shows 
kinship to his famous sister, Mary, in no uncertain way. I 
could not fail to admire the manner in which this young and 
personally attractive man loses sight of himself in his char- 
acterization of this unsightly hunchback. His gait and phys- 
ical action never seem studied. They have all the naturalness 
of the character he has assumed, and combined with the mental 
attitude form a real living entity that is appealing and con- 
vincing. It will be an interesting study henceforth to watch 
the growth and development of young Mr. Pickford before the 
unerring eye of the camera. 

Miss Betty Nathan as Ruth Rogers, the pretty blind girl 
whom Bobby loves and who loves him, plays the part with be- 
coming simplicity and girlishness. The old favorite, Frank 
Clark, shows close familiarity with the sawdust rings beneath 
the white tops, in the person of Bill Rogers, circus owner. 
That ring costume is a dandy, and is just the thing to create 
awe and admiration in the minds of bucolic patrons. We know, 
for we have been there. 

Guy Oliver gives a virile impersonation of the brutal father 
of Bobby, while Miss Lillian Hayward, as Mrs. Stone, is so real 
that great commiseration is created for the unhappy creature. 




Scene from "Why Love Is Blind" (Selig). 

Nor must that lovable canine actor. Jack Pickford's collie, be 
overlooked. Concerning him, in my mind's ear, I can hear 
countless repetition from feminine lips of the exclamation, 
"Oh, isn't he a darling!" 

The release date is Jan. 17. 



"The War God's Decree" 

Three-Reel Pathe Production Which Is a Reflection of 
Present European Conditions. 

Reviewed by Margaret I. MacDonald. 

AN INTERESTING production has been fashioned for the 
program of the Pathe Exchange, Inc., from ideas in- 
spired, no doubt, by the present war. The picture was 
made abroad, and with types especially well suited to the 
circumstance, and presents the hero of the play, together with 
his family fleeing from the Austrian soldiers, having recrossed 
their lines after delivering a message to the French head- 
quarters. 

The story of the picture is not wonderful in construction. 
It treats In the first place with the domestic affairs of a way- 
ward wife and her husband, who immediately upon discovering 
his wife's perfidy is called to fight for his country. He is 
strangely thrown in company with his wife's lover, who ac- 
companies him on his journey across country with the mes- 
sage. The other man is killed, and the husband, unable to de- 
liver the papers with which he Is entrusted, finds his way back 
to his own home. In a wounded condition. His wife, in order 



90 



THE MOVING PICTURE WORLD 



January 1, 1916 



to prove her loyalty to him, carries the message successfully. 
The suspense of the picture is well worked up, and at the 
climax, where the husband is about to be shot by the Aus- 
trians, the French soldiers ride up and put the Austrians to 
flight. 

The production is more or less spectacular, and Is an at- 
tractive one. 



"The Matchmakers" 

A Three-Reel Edison Comedy-Drama with Sally Crute and 
Carlton King Heading the Cast. 

Reviewed by Edward Weitzel. 

IT is a very great pleasure to record the fact that the match- 
makers in this three-reel Edison photoplay suffer an ig- 
nominious defeat in their attempt to separate two pairs 
of loving hearts. First, there is a fine wholesome western 
beauty who knows more about the ways of a mustang than 
of costly lingerie and culture — she's loved by a manly young 
prospector, who is willing to take the biggest of chances on 
the smallest of grub-stakes for the sake of his sweetheart. 
Then there is a clear-eyed winsome young woman earning 
her own living in O. Henry's "Little Old Bagdad on the Sub- 
way," and loved by a young chap whose parents are deter- 
inined he shall marry a maiden of wealth. How the young 
prospector strikes it rich, after being grub-staked by his 
sweetheart's father; how the sweetheart goes to New York; 
how her money insures her a warm welcome from the match- 
makers; how they attempt to arrange matters between her 
and their son, and how Pa Lane, the western girl's father, 
takes a hand in affairs and each Jack is mated with his proper 
Jill, makes a screen romance that is breezy, peopled with worth 
while folk and untroubled by sex problems, and will be found 
enjoyable by all admirers of a pleasantly human story with 
a "and they lived happily ever afterwards" ending. 

The general store of a little mining town out west is the 
scene of the earlier action of the drama and offers an excellent 
contrast to the interior of the home on Fifth avenue, where 
Mamie Lane gets her first glimpse of society. We are all some- 
what familiar witli the situation where the newly made west- 
ern millionaire makes his entrance into social life, but Sally 
Crute as Mamie Lane and William Wadsworth as her father 
enter into the spirit of the thing with so much zest and evi- 
dent enjoyment that we are bound to catch the infection and 
share their happiness with them. 

To sum up the merits of "The Matchmakers" briefly and 
soberly: It is a clean, unpretentious photoplay that has been 
appraised by the director at its true value and made thoroughly 
entertaining by the acting of the cast and the manner of its 
pictorial embellishment. Other trustworthy participants in the 
play's making are Carlton King, Paul Bliss, Margaret Prussing, 
Leonora von Ottinger, Robert Erower and Mrs. Wallace 
Erskine. 



"What Happened to Father" 

Frank Daniels Is Thoroughly Amusing in Bright Comedy 
Produced by the Vitagraph Company. 

Reviewed by Lynde Denig. 

THE winning combination in this five-part Vitagraph pro- 
duction, for release on the V-L-S-B program, is Frank 
Daniels, star; Mary Roberts Rinehart, author, and C. Jay 
Williams, director. Right at the close of the picture Daniels, 
in the role of father, tells his wife an ingenious tale to ac- 




Scene from "What Happened to Father" (Vitagraph). 

count for his absence on the day of his daughter's wedding, 
and for a concluding subtitle we read: "I wonder if that story 
got over." Most om])hatically it does get over; the entire pic- 
ture gets over and best of all is the comedy acting of Daniels 
This is just the sort of clean, enjoyable comedy for which the 
demand is far greater than the supply. 

Father Is the author of a comic opera, "The Frolic of the 
Frogs," and for all his pride of authorship he keeps the coming 



production a secret from his family that is much exercised 
over the approaching marriage of the elder daughter. Just 
before the hour set for the wedding, father is summoned to the 
theater to settle a dispute arising out of a change in leading 
women, insisted upon by the wealthy backer of the show. 
The leading man also becomes concerned in the argument, re- 
fuses to appear, and nothing remains but for the author to be- 
come an actor as well. There is a quantity of fun in rehear- 
sal scenes, in the wild automobile ride to the theater and 
in the actual performance that ends in a small riot with the 
actor-author as the target for various missiles hurled from the 
gallery. Almost equally entertaining are the ensuing scenes 
in which the father struggles to give a satisfactory explanation 
of his absence from home when he was needed at the wed- 
ding ceremony. 

Daniels is individual in method and his comedy business 
is at no time imitative. He has an odd trick of brushing his 
hair whenever suuering from nervous excitement, a mannerism 
that becomes amusing through frequent repetition in this pic- 
ture. Billy Quirk, Bernice Berner and Frank Kingsley are 
among those in a wisely selected supporting company. 



"The Dragon" 

Equitable Production Features Margarita Fischer in Dual 
Role of Childish Innocence and Adult Infidelity. 

Reviewed by George Blaisdell. 

THE Equitable's five-part production of "The Dragon" is a 
subject unusual in conception. The scenario was adapted 
by Russell E. Smith from the book by Perley Poore Shee- 
han. The story is of a young girl, at home on vacation from 
a convent where she has lived since infancy, who is told by 
lier father of the desertion and infidelity of her mother, who 
had been lured from him by the Dragon. The beast, he ex- 
plains, spreads its length down Fifth avenue and its influence 
extends into the side streets. The child clandestinely sets out 
to locate the Dragon and to bring home the mother. 

Director Harry Pollard has imposed on Margarita Fischer 
the impossible task of portraying the child and the mother. 




Scene from "The Dragon" (Equitable). 

While Miss Fischer is superb in the adult role of the mistress 
of Tanner, the libertine Wall Street power who in make-up 
reminds of' a late actual power, she fails to convince as the 
child who would be unable to recognize beans if the bag 
were open. The natural interest in the story centers around 
the doings of Messalla, the child. But only a very young 
child or one mentally deficient would in life walk up and 
down Fifth avenue asking policemen and white wings if they 
could direct her to the Dragon. It is because of this absence 
of probability that "The Dragon" will fail to stir or to move 
the seasoned, critical adult picturegoer. 

The manner in which the story has been transferred to 
tile screen is generally deserving of praise. Of the scenes 
occurring in the bank it need only be said they were taken 
in a banking house — and a prominent one. There was atmos- 
phere here beyond question. Likewise the home of Tanner, 
with its carousing visitors or inmates, is well staged. The 
dragon, which by the aid of double-exposure is represented 
as lurking about Washington Square, will interest children 
even if its intended significance be not comprehended by them. 

"The Dragon" does not ring true. In theme it seems more 
the effort of a writer to evolve the sensational than to adhere 
to the verities. Wicked men and women there are in New 
York just as there are wicked men and women in every 
town whether small or large. If in New York there be a 
particularly bad colony of libertines in the big community 
indicated it will come as news that is important if true to 
many of the five million Inhabitants of the metropolis. 



January 1, 1916 



THE MOVING PICTURE WORLD 



91 



Triangle Program 

"Don Quixote" Such a Drawing Card That It Is Repeated 

— Other Plays. "The Conqueror," KayBee, and a 

Keystone, "Dizzy Heights and Daring Hearts." 

Reviewed by Louis Reeves Harrison. 

DON QUIXOTE" in revised form, about a thousand feet 
eliminated, runs witli greater snap and vigor, a decided 
improvement on the version originally presented. 
"Dizzy Heights and Daring Hearts," a thrilling Keystone, 
directed by Walter Wright, Is one of those marvels of in- 



"class" in consenting to such a sacrifice, and thus recalls her 
natural high spirit. She decides tor family ruin rather than 
many the man who has deliberately planned it. This brings 
about an entirely new point of view for the parvenu and leads 
to a conclusion as pleasing as it is new. 




Scene from "The Conqueror" (Kay Bee). 

genuxty which delight all classes in an audience while com- 
pletely mystifying the uninitiated, a very inclusive class in 
this day of newspaper criticism. The aeroplane feats of Ches- 
ter Conklin, always amusing, take on an entirely new aspect: 
but the startling Innovation Is a wreck in midair, showing the 
descent of one wing of the machine to where it lands di- 
rectly over a skyscraping factory chimney, smoking out the 
hands of an aeroplane plant below. Melodrama in its wildest 
moments has pictured nothing more thrilling than the ascent 
of the tall chimney and the nerve-tingling incidents of res- 
cue that follow. 

"The Conqueror" gives a delightfully new turn to an old 
story, and affords Enid Markey and WlUard Mack fine op- 
portunity for mental revelation. It Is the old story of the 
self-made man who has forced his way to a financial position 
of great power, openly associating with people of superior 
early advantages and hating them from a false construction 
of their character, finally cornering the father of a beautiful 
girl and compelling his consent to marriage. As usual, the 
self-sacriflcing daughter consents to what Is a virtual sale 
of herself to avert family ruin. Thus far the story runs along 




Scene from "Dizzy Heights and Daring Hearts" (Keystone). 

conventional lines and is supported mainly by the acting of 
Miss Markey and Mr. Mack. The latter Is, however. Interpret- 
ing a character of higher Intelligence, and therefore more 
modern, than the ordinary. He tries the proud girl to the ut- 
most by pointing out that she has the small scruples of her 



"Black Crook" 

The Kalem Company Has a Five-Part Screen Version of the 

Famous Spectacular Drama Ready for Release on 

January 10. 

Reviewed by Edward Weitzel. 

IT will be recalled by students of the drama in America that 
the "Black Crook" was written as a serious romantic play 
and, when first produced, was without spectacular em- 
bellishment of any sort. Owing to its bombastic style and 
lack of literary worth the piece made a dismal failure, but the 
discerning eyes of the Kiralfys saw in it an excellent medium 
for the Introduction of a theatrical entertainment new to this 
country, and produced the play at Niblo's Garden, some sixty 
years ago, as a spectacle, containing the first ballet ever 
shown on the American stage, outside of a grand opera. 
The production was considered the acme of managerial dar- 
ing, was denounced from the pulpit and many a good deacon 
from the rural districts went In fear and trembling to gaze 
upon the sinful beauties of the short-skirted ballet and the 
diaphanous allurements of Stalacta, the Fairy Queen. Shades 
of a departed and unsophisticated generation, what would it 
say to a Winter Garden undress parade! With the possible 
exception of "Uncle Tom's Cabin," no attraction has equaled 
the number of performances given in this country of the 
"Black Crook," and the author, who heard his play Inconsis- 
tently damned at Its first production, lived to grow rich from 
Its subsequent royalties. 

The version arranged for the screen by Phil Lang and pro- 
duced by Robert G. VIgnola again demonstrates the fact that 
the moving picture stage often reverses the verdict of the 
spoken drama, and a play that has failed when dialogue was 
used win frequently register a success when employing the 
screen as a medium of expression. Shorn of Its fulsome speech, 
this play becomes what its author intended — a romantic drama 
of the old school that deals rather impressively with a weird 
story and the inhabitants of the lower regions. As a specta- 
cle, it lacks one of the principal features that gave it vogue 
In its original form — the flash of color. The appearance and 
dancing of the young ladies who attend the fair Stalacta in a 
woodland glade is pleasing to look upon, but fairies work their 
spell with greater effect under the rays of the calcium light. 
For stately pageants and historical productions like "The Birth 
of a Nation," the 'screen is supreme; for the purely spectacu- 
lar drama, with its music, dancing and kaleidoscopic flash of 
color the stage that produced "Black Crook" and now of- 
fers "Stop! Look! and Listen!" will always remain far In the 
lead. 

The Kalem production is well equipped scenlcally and has 
the advantage of a good cast, E. P. Sullivan, Henry Hallem, 
Chas. D. Forrest, Frank Leonard, Gladys Coburn, Helen Lin- 
droth, Robert Bottomly and Mae Thompson being among its 
leading members. 



"A Soldier's Oath" 

William Farnum Is Starred in Fox Drama Given an Artistic 
Production by Oscar C. Apfel. 

Reviewed by Lynde Denlg. 

PROBABLY this will be the most popular of recent Fox 
productions. It lacks the morbid quality that has charac- 
terized many of the pictures Issued by the same concern, 
and It has very positive assets in William Farnum as the star, 
in a dramatic and, at times, distinctly appealing story with war 
for a background, also in the artistic attractiveness of ingeni- 
ously arranged scenes, in which the photographic work Is 
notably fine. The light effects in the picture are, perhaps. Its 
most memorable feature, for they contribute amazingly towards 
creating the illusion of an actual battlefield at night — a field 
strewn with the bodies of the dead and dying and occasion- 
ally illumined by the flash from a bursting shell. Without 
using a great number of men and seemingly at a moderate 
expense. Director Apfel has succeeded as have few others in 
bringing the horrors of war to the screen. 

Interest In a personal relationship Is caught In the opening 
reel that reflects the Intimacies of a happy family life shared 
by Pierre Duval, his wife and their little daughter. There is 
nothing new in emphasizing the appeal of a pretty child, but 
scenes such as those acted by Kittens Relchert always may be 
relied upon to stir an audience. Then comes the call for 
troops with Its foreboding of evil, and the murder of Duval's 
wife while her little daughter stands pathetically at the other 
side of a closed door. The story is given an excellent start in 
this first reel and the Interest Is well sustained through the 
quite elaborate chain of circumstances that work the down- 
fall of a successful criminal. 

As In previous pictures, Mr. Farnum's acting Is forceful in 
the extreme, also sympathetic when opportunity offers. Doro- 
thy Bernard, H. J. Herbert and Ruth FIndley are others in 
the cast. 



92 



THE MOVING PICTURE WORLD 



January 1, 1916 



Vitagraph Features 

A Four-Reel Release in Which Charles Richman Takes One 

of the Leading Parts — Three-Part Broadway Star 

Features by C. Jay Williams. 

Reviewed by W. Stephen Bush. 

SENSATIONS are guaranteed in this Vitagraph feature, "The 
Surprises of An Empty Hotel." There are old-fashioned 
sensations and brand new sensations. It is entertaining 
and at times thrilling. The direction by Theodore Maraton 
is capable, as one would expect it to be. 

Mystery abounds in the picture. There is a copper mag- 




Scene from "The Surprises of an Empty Hotel" (Vitagraph). 

nate of fabulous wealth, at whose death two common-law 
widows appear, claiming the estate. The hero is in the mys- 
teriously empty hotel when the two claimants begin to quar- 
rel and make considerable noise. He wakes up and is told 
that burglars are on the premises. The strange visitors, how- 
ever, are not burglars but unscrupulous lawyers, who want to 
get the heiress into their power. The lawyers succeed in 
kidnapping her and try to get her on board the yacht which 
they have made ready for their scheme of abduction. They 
are duly foiled by the hero. One of the men in revenge tries 
to blow up the yacht, but the tables are turned at the last 
moment and the wicked limb of the law perishes in the terrific 
explosion which wipes the yacht out of existence with the 
thoroughness of a German submarine. 

It is needless to say that Mr. Richman made a dashing hero 
and w^on much sympathy and admiration for himself before 
the picture had gone a thousand feet. His support was ex- 
cellent throughout. The story was taken from the well known 
author, Archibald Clavering Gunter. 



"By Love Redeemed." 

THIS feature, "By Love Redeemed," a three-part Broadway 
Star feature, has a good story, which travels fast enough 
and has many tense situations. The plot hinges on the 
possibility' of curing- a criminal disposition by a surgical oper- 




Scene from "By Love Redeemed" (Vitagraph). 

ation. Nell, a young girl of charming appearance but weak In 
character, has been hit over the head with a revolver in the 
hands of her father, a confirmed criminal. The girl thereafter 
suffers from bone pressure, a condition which hurries her into 
many petty crimes against her better nature. With all her in- 
herited and accidental depravity the girl has good Instincts, 
as is shown by her risking her life to save a poor old woman 
who Is In danger of being run over by an automobile. In 
this way she makes the acquaintance of a young man, who 
takes an Interest in her case and persuades her to submit to 
an operation by a famous surgeon who specializes In redeem- 
ing accidental criminals by surgical operations. In Nell's case 
the operation la of course successful. With the bone-pressure 



successfully removed the true and honest nature of the girl 
asserts itself and she appears on the high road of reform and 
recovery. A very unexpected and tragic development occurs 
in the climax of the story, resulting in the death of the crimi- 
nal father just as he tried once more to cross the path of his 
unfortunate daughter. 



"The Immigrant" 

A Lasky Feature of Much Merit, Starring Valeska Suratt. 

Reviewed by W. Stephen Bush. 

VALESKA SURATT is the leading figure of this play. She 
may eventually develop into a good emotional actress; 
her appearance is in her favor, likewise her evident 
sincerity. Her opportunities in this film play were great, in- 
deed one might call them extraordinary. Miss Suratt perhaps 
realized the fact; at times she made laudable and intelligent 
efforts to rise to her opportunities. Taken as a whole, how- 
ever, her performance does not measure up to great expec- 
tations. 

With this qualification the play deserves great praise. 
Thomas Meighan and Theodore Roberts are true stars whose 
fame does not depend on meretricious advertising. Also they 
are prime favorites with the patrons of the high-class screen. 
They have splendid parts, both of them, and make one pardon 
the deficiencies of the star. 

The story deals with the adventures of a Polish girl who 
emigrates to this country. Sfhe is a girl of parts and of am- 
bition and rises above the squalor and pettiness of the en- 
vironment into which she had been born. In its development 
the plot allows the introduction of varied and impressive set- 
tings. The flight of the people after the bursting of the 
dam. the mining and breaking of the dam, the rise of the 
waters is all very fine and realistic. Indeed all the outdoor 
settings are of the best and most realistic sort, if we except 
the "model" house, which is supposed to fall into the angry 




Scene from "The Immigrant" (Lasky). 

flood. Amid so much realism the "model" looked anything but 
convincing. 

The opening scenes of the play are particularly good, the 
contrasts between first and second cabin and steerage are 
brought out very cleverly and without any loss of time. The 
story had its weak points, but it never dragged and "padding," 
the crying evil of the feature situation, was conspicuous by 
its absence. 



Biograph Feature and Reissue 

"The War of Wealth" in Three Reels; "The Isles of the 
Wild," an Early Griffith Production. 

Reviewed by Lynde Denig. 

FOR release on Jan. 12 the Biograph Company announces 
"The War of Wealth," a three-reel drama of passable 
quality, produced some little time ago in California. 
In the matter of locations the picture is amply supplied, for 
the director was permitted to use one of the finest estates In 
the neighborhood of Los Angeles, and he never was at a loss 
for attractive backgrounds when the scenario required an 
exterior. There is enough variety and charm in the settings 
to satisfy the most fastidious audience, but the story may 
prove less interesting than its investiture. 

After the first scene, affording a glimpse of a battle In the 
Civil War, the action shifts to the present day, and for the 
most part shows the characters in the realm of high, not to 
say, frenzied, finance. The central interest of the plot con- 
cerns the perfidy of a young man. who, elevated to a position of 
importance In a bank, changes his mind about marrying the 
daughter of the night watchman and in the course of time 



January 1, 1916 



THE MOVING PICTURE WORLD 



93 



finds It necessary to rob the bank in order to cover his unfor- 
tunate stock speculations. It is not quite clear "why a bank 
official was obliged to blow open the door of a vault at night 
when, presumably, he had access to the cash by right of his 
office. This Is one of several incidents that appear a bit unnat- 
ural. At all events, the explosion is well handled, as is the 
run on the bank. A competent cast includes George Pierce, 
John Bramall, Charles Perley, Robert Drouet, Clara Bracey, 
William J. Butler and Lina Arvidson. 

"In the Isles of the Wild" is a vivid little dramatic sketch. 




Scene from "The War of Wealth" (Biography. 

produced by Griffith and acted by Henry Walthall, Harry 
Carey, Lillian Gish and Claire McDowell. All of the scenes 
were acted in mountainous regions bordering on a lake, the 
chief characters being two woodsmen and their sweethearts. 
The flirtatious propensities of one woman and her desire to 
arouse the jealousy of her lover lead to her marrying the 
wrong man, and then, of course, there is trouble. The story 
is essentially tragic, and, needless to say, it is carried through 
consistently. The Griffith reissues continue to set a high 
standard for current single-reel productions. 



"Love's Pilgrimage to America" 

Five-Reel Broadwray-Universal Feature, with Lulu Glaser, of 
Light Opera Fame, in Leading Role. 

Reviewed by Robert C. McEIravy. 

THIS production is one combining strength and weakness, 
but on the whole averages up quite well. The tone of the 
comedy is good, but a little too extravagant at times, par- 
ticularly in the opening scenes. This gives a touch of bur- 
lesque to the piece. The author. May B. Havey, has made 




Scene from "Love's Pilgrimage to America" (Universal). 

free use of subtitles throughout, many of which are overbur- 
dened with slang phrases. The slang is in keeping with the 
general character of the plot, but unfortunately is not always 
'as funny as was no doubt intended. This sort of humor must 
be very much to the point in order to get over well. 

Lulu Glaser plays the part of the bishop's daughter, who 
comes to America with the duke's nephew. Her work is pleas- 
ing throughout and she makes a good screen appearance. 

The voyage of the young couple is unconventional, as the 
girl will not marry Archie until they make their fortunes, in 
spite of his desires in the matter. The bishop and duke are 



both opposed to the match and the couple are accordingly 
penniless and on their own resources. 

Upon their arrival in America they search tor work. The 
girl falls In with a theatrical agent, named Lester. The latter 
makes insulting advances, from which Archie saves her. He 
has become a book agent. Later they go to an employment 
agency and hire out as butler and maid. More trouble follows, 
as they are suspected of being thieves. Their difficulties are 
Anally solved when the duke and his son die, leaving Archie 
his heir. 



"Mr. Mcldiot's Assassination" 

Twro-Reel L-KO Comedy in Which a Grim Situation Is 

Successfully Converted Into a Laugh Producer. 

Reviewed by Robert C. McEIravy. 

RAY GRIFFITH first appears in this nonsense number. He 
is a young man addicted to flirting in the park. He dis- 
ports himself for some time picking flowers illegally, and 
finally comes upon a fair charmer impersonated by Louise 
Orth. He makes advances and is making satisfactory progress 
in the love affair when a portly rival comes on the scene. 
The latter part Is played by Dan Russell who, as well as Mr. 
Griffith, is making a good impression in this line of comedy. 

Thinking he has lost his lady love, the young man becomes 
desperate and decides to kill liimself. He lacks the nerve to 
do this and finally visits a murder bureau. The chief assassin 
turns out to be his rival, and he agrees to kill the young man 
within twelve hours. This is agreeable to Ray and he wan- 
ders out to the park again, wondering Just when death will 
come. 

The main situation appears to be very creepy as described, 
but It carries very well on the screen and there are numerous 
laughable scenes to offset the sanguinary nature of the plot. 
Moreover, a happy ending is brought about, by the sudden de- 




Scene from "Mr. Mcldiot's Assassination" (L-KO). 

cision of the chief assassin to give up murder as a business. 
The girl also relents and looks up the despondent lover, tell- 
ing him she loves him alone. 

The final scenes are good, picturing the three leading char- 
acters climbing a high ladder upon the park bridge, from which 
one dives into the water below. 



"The Rack" 

Thompson Buchanan's Drama Is Made Into Strong Picture 
by Emile Chautard of World Film Corporation. 

Reviewed by Lynde Denig. 

F.\ITHFUL wives and husbands, content to remain by their 
own firesides, seem to be losing whatever public favor they 
once enjoyed. We are obsessed with restless sex, on the 
stage, in magazines and on the screen. As a substitute for 
wishy-washy sentimentality producers of photoplays are pre- 
senting a great many stories purporting to deal seriously with 
the problems of married life. Most of them are melodramatic 
and Inconsequential, in so far as any true character delinea- 
tion is cencerned; but they are popular, and there's the answer. 
"The Rack," taken from a play by Thompson Buchanan and 
done into a picture by the Brady company, under the expert 
direction of Emile Chautard, is an excellent example of the 
best in the prevailing style. It is a play of situations, not of 
character. The situations are dramatically strong: most of 
the people fitted into them are just ordinarily weak, or dis- 
satisfied — quite the sort of people that make grist for the 
divorce mill. Also they become suitable material for an emo- 
tional melodrama, accounted for by the vagaries of sex attrac- 
tion. 

We meet three young couples, all well-to-do, all for one 
reason or another, incapable of effecting the temperamental 
adjustments demanded In married life. The most reckless of 



94 



THE MOVING PICTURE WORLD 



January 1, 1916 



the sextet is a philandering husband, who inveigrles the weak- 
est of the wives into a compromising position, causing a scan- 
dal that results in her suicide. Presently this same man re- 
turns to play the little game all over again with Blanche Gor- 
don; but this time he is shot for his pains, and Blanche is 
accused of the murder. The picture takes its name from the 
ordeal experienced by the woman at the trial, prior to the 
confession of the dissipated man, whose wife killed herself. 

Suspense is gained through the manner of the story's un- 
folding; it is lacking neither in emotion nor human interest, 




Scene from "The Rack" (World Film). 

and the staging is admirable. Alice Brady, giving a sincere 
and unfailingly expressive portrayal of Blanche, justifies her 
stellar position in the cast, whereas intelligent support is pro- 
vided by Milton Sills, Chester Barnett, June Elvidge and Doris 
Kenyon. A scene showing a woman being crucified does not 
strengthen the picture and is in very poor taste. It should be 
eliminated. 



TWO LUBIN FEATURES. 

"Saved from the Harem," a Four-Reel Unit Program Release, 

and "The Convict King," a Three-Reel Photoplay 

by a Nev7 Writer. 

Reviewed by Edward Weitzel. 

THE United States Navy has been cast for an important 
part in the working out of the plot in this four-reel 
drama, written by Wilbert Melville and Julian Louis La- 
mothe and produced by Mr. Melville. The story is frankly 
melodramatic and depends upon the celerity of its action and 
the spectacular use of Uncle Sam's battleships and his gal- 
lant Jackies for its claim to consideration. The desire of Selim 
Bey, the ruler of a mythical kingdom in the East, to add an 
American girl to his harem is the mainspring of the plot. 
The arrival of Ezra Hickman, an American Ambassador, fur- 
nishes the Sultan with the opportunity to gratify his wish. 




Scene from "Saved from the Harem" (Lubin). 

Hickman has a beautiful young daughter, and an ambitious 
wife who is willing to encourage Selim Bey in his attentions 
to Miss Amy. This arrangement does not suit the young 
lady, however, an officer on one of Uncle Sam's warships being 
much more to her taste. When the ruler of Vergania finds 
that Amy does not fully appreciate the honor he would confer 
upon her, that exalted personage proceeds to make a prisoner 
of the young lady, also of the American Ambassador and his 



aspiring wife. Matters assume a serious aspect for all three, 
but Hanoum, a discarded favorite of the Sultan, swims out to 
an American battleship in the harbor and notifies Lieut. Rob- 
ert Brice that his sweetheart needs his assistance. Backed up 
by an imposing array of officers and sailors and the American 
fiag, the lieutenant storms the palace and rescues his com- 
patriots In tne nick of time. As an appeal to one's love of 
the spectacular and the sight of a body of white-clad Jackies 
charging the portals of an insolent foe, "Saved from the 
Harem" is an unquestioned success. The story need not be 
Questioned too closely; it will entertain a great many worths 
people who seek the moving picture theater for relaxation and 
amusement that is without offense. The production has been 
made in a spirit of intelligent liberality, and the acting of 
the cast leaves but little to be desired. Adda Gleason, as 
Hanoum, gives the most striking impersonation in the list of 
characters, and the names of Melvin Mayo, L. C. Shumway. 
George Routh, Jay Morley, Violet MacMillian and Adelaide 
Bronti call for honorable mention. 

"The Convict King." 
Dudley Glass, the author of the three-reel photoplay, "The 
Convict King," has written a drama with a purpose. 
The theme is out of the beaten track and exposes the 
abuses of the convict labor system. Considered merely as 
screen drama, the story is interesting. As in all works that 
have a didactic object, the fine points of construction are oc- 
casionally sacrificed in order to better emphasize the moral 
lesson. The scenes in the state capitol, when the legislature 
is considering the bill against the convict lease system, could 
have been made more impressive by the employment of a 
larger body of law-makers. The action of the drama hinges 
upon the experience of Jared Austin, an employer of convict 
labor, who, through an accident, is forced to serve with a 
gang of prisoners, and whose cwn son falls foul of the law 
and becomes a member of a convict camp. As soon as the 
elder Austin is freed from his unmerited detention, he works 
unceasingly and successfully for the defeat of the lease sys- 




Scene from "The Convict King" (Lubin). 

tem. Edward Slomen has given the picture an adequate pro- 
duction, and was aided in his task by the finished acting of 
Melvin Mayo, Jay Morley, George Routh, L. C. Shumway and 
Adda Gleason. 



"THE DEVIL'S PRAYER BOOK." 
Drama for Kleine-Edison Feature Service Contains an Inter- 
esting Plot and Quick Action. 

Reviewed by Lynde Denig. 

ESSENTIALLY a picture of rapid action and odd personal 
relationships. Max Marcin's "The Devil's Prayer Book," 
produced in five parts by George. Kleine, is likely to find 
favor. The plot opens the "way for melodramatic happenings: 
tliere are easily appreciated ironies — a girl robbing her own 
father, neither being aware of the other's identity, for in- 
stance — and an audience may well wonder how it is all going 
to end. For the omission of superfluous scenes the producer of 
this picture is to be commended, but once in a wliile he goes 
to the other extreme by ignoring the value of plausible mo- 
tivation. 

Try as we may, we can't always credit the testimony of our 
own eyes. For a while the plot, so conveniently constructed, 
lacks the uncertainty that gives life much of its zest and lends 
romance to the careers of a clioice band of crooks, such as we 
find here. The idea of a shoplifter borrowing a neighbor's baby 
to carry into court that the hearts of a jury may be softened 
Into finding her husband "not guilty" seems a bit fantastic 
for practical criminals. That the trick works may, or may 
not, be taken as a reflection on the intelligence of American 
juries. 

Then comes the death of the infant's mother, necessitating 
the adoption of the little girl by the two crooks. She fol- 
lows In their footsteps, until, as a young woman, she ia an 



January 1, 1916 



THE MOVING PICTURE WORLD 



95 



equally expert thief. Meanwhile, her father, the most con- 
temptible scamp of them all when the story opened, has mar- 
ried again and is a respected business man. Nell is set the 
task of stealing the family Jewels, but she falls In love with 
her half-brother and confesses, thereby lighting a fuse to 
an explosive situation. 

Deftly handled to make the most of all the essential de- 
tails, there is no questioning the excitement created in the 
long campaign for possession of the jewels, and the climatic 
fight In which Nell's half-brother is killed. His removal, by 




Scene from "The Devil's Prayer Book" (Kleine). 

one means or another was, of course, necessary, as was the 
girl's reconciliation with her reformed father. Alma Hanlon, 
in the dual role of Sijrague's wife and daughter, is easily the 
most impressive member of the cast. Arthur Hoops inclines 
toward over-emphasis in his playing of the husband, a defect 
shared by several other members of the company. The pic- 
ture was adequately staged. 



Two Strong Famous Players Subjects 

"The Old Homestead" at the Broadway and "Lydia Gilmore" 
at the Strand Make an Unusual Pair of Releases. 

Reviewed by George Blaisdell. 
"The Old Homestead." 

THE Famous Players Company has given us a great photo- 
drama in "The Old Homestead," its flve-part adaptation 
of the play in the chief characters of which Denman 
Thompson for so many years held so tight a grip on the af- 
fections of the American theatergoing public. The screened 
version is a worthy sucessor to its staged original. If. owing 
to the absence of dialogue, some of the humor of the lines may 
be missing there can be no question that the pathos has been 




section will he be more favorably regarded than In Northern 
New England. He has hewed to the line of life. He por- 
trays the prosperous rural New Englander as he Is — with 
sympathy, with tenderness and with naturalness. 

Mr. Losee is surrounded by a cast, many members of "which 
distinctly stand out: Creighton Hall is Reuben Whitcomb, the 
son of Josh, who is falsely accused of stealing money from the 
bank, is jailed and escapes; Denman Meloy is Happy Jack 
Hazzard, the "wandering boy" who is sent on his way to his 
mother by Josh's five-dollar bill and later is the means of 
restoring Reuben to his father and sweetheart and to society; 
Louise Huff is Ruth, sweetheart of Reuben — and for several 
minutes near the close the picture was all hers; and then 
there was Aunt Tildy, naturally played by Mrs. Corbett. The 
portrayal of Henry Hopkins, the wealthy New York friend of 
Josh, was finely done. The rural types were carefully selected, 
especially so in the instances of Cy Prime and the sheriff, 
played respectively by Horace Newman and Russel Simpson. 
Thomas Wood's malteup as Seth was not wholly convincing. 

There are many big moments in the course of the story. 
There are the dialogue between Josh and the tramp, the 
while Ruth on the old-fashioned instrument plays "Where Is 
My Wandering Boy Tonight?" — and one of the famous incidents 
of the stage play; the arrest of Reuben and his later misad- 
ventures in the city; the meeting of father and son in the city, 
and the carefully staged homecoming, perhaps the best and 
strongest of all. There are lighter moments, too, as when 
Josh, aroused by a song about a fire, rushes in his nightshirt 
through the fashionable gathering at the Hopkinses; or the 
dancing of the Virginia reel on the big homespun carpet in 
Josh's home. 

Jim Kirkwood has most ably directed a corking picture, 
one of the few "great American" photoplays, and one that will 
live. 

"Lydia Gilmore." 

It is doubtful if Edwin S. Porter and Hugh Ford have col- 
laborated to better all-around advantage than they did in 
the production of the photoplay that marked the ending of their 



Scene from "The Old Homestead" (Famous Players). 

retained. The atmosphere is notable. No expatriated New 
Englander will look unmoved on the opening scene of a typical 
Yankee homestead, with the cows leisurely swinging through 
the lane, the farm-dog frollicking In the foreground. It is 
an auspicious beginning. 

Frank Losee has the role of Josh Whitcomb. the every- 
day New Hampshire farmer. Mr. Losee through his interpreta- 
tion of this most lovable character is bound to be one of the 
best-known photoplayers in the next few months — and in no 




Scene from "Lydia Gilmore" (Famous Players). 

associations as joint producers. "Lydia Gilmore," the Famous 
Players' adaptation of Henry Arthur Jones' drama of English 
society, is a splendid type of finished photoplay. The steady 
interest of the story itself is enhanced by the work of the 
cast as well as of the directors. 

At the head of the players is Pauline Frederick. There was 
to be found in the throng that patiently awaited admittance 
to the Strand at 4 o'cloclt on Monday afternoon a striking il- 
lustration of the increasing regard in which Miss Frederick 
is held by photoplay followers. It may have been a tribute to 
the house as well as to the player, but it was out of the 
ordinary. Miss Frederick has the name role. In the por- 
trayal of Lydia, the young woman who. out of gratitude to 
her aunt, and against lier strongly-defined inclination, accepted 
the hand of a man she did not love, she brings to bear all 
her talent for emotional interpretation. As the carefree girl 
she fascinates by her charm and vivacity. As the older woman 
unhappily married, to whose tragedy of soul there is added 
the tragedy of blood, she is compelling in her strength. 

"Lydia Gilmore," barring the opening scenes, is stern drama. 
One of its basic elements is renunciation, the elimination of 
self. This is exemplified in the setting aside by Lydia of her 
affection for Benham. the lawyer without a brief. It crops 
out again in the trial for murder of Gilmore, the husband of 
Lydia, whom Benham, now prosecuting attorney, tries to save 
from execution in spite of the fact the prosecutor knows 
Lydia still loves him. It would be difficult to construct a 
situation where normally a representative of the law could 
with great zest enter into the prosecution of a murderer. 
Lydia has pleaded not for Gilmore — she despises him; not for 
herself, but for her son. Yet at the crucial moment of the 



96 



THE MOVING PICTURE WORLD 



January 1, 1916 



trial It Is Lydia herself, when she sees the little fellow about 
to follow her instructions and with reluctance testify as to 
what is not the truth, who sweeps aside the false fabric and 
denounces her husband. It is a thrilling denouement. 

The cast Is a short one and a strong one. Vincent Serrano 
is the husband, Thomas Holding the lawyer, and Jack Curtis 
the little son. Helen Luttrell is Mrs. Stracey, the charmer of 
Gilmore; Robert Cain is Stracey, killed in his own home by 
Gilmore, and Michael Rale is a most convincing detective. 

"Lydia Gilmore" is lavishly staged and the story Is closely 
knit. 



steel kings. It Is a woman's drama In Its story of young 
romance, marriage, divorce, the passions of maturity and the 
triumph of love. It Is life as we know It. handled in a large 
way, treated in a notable example. And It Is led to a big 
conclusion when the big man emerges into the glory of Vision. 



Governor Boosts War Pictures 

Kansas Executive Says Nice Things About Thompson's 
Scenes of Fighting in France. 

GOVERNOR ARTHUR CAPPER of Kansas has proved him- 
self a warm friend of the motion picture. His daily news- 
paper. The Topeka Capital, which has tremendous influ- 
ence all over the Sunflower State, has taken up the engage- 
ment at the Grand Opera House there of Donald C. Thompson, 
the returned war photographer, and is heralding him as "The 
Topeka War Hero." Governor Capper opened the campaign In 
the Issue of Sunday, Dec. 19, from which the following ex- 
cerpts are taken: 

Donald Thompson, Topekan, globe trotter and daredevil war 
photographer, who has snapped his camera on the battleflelds 
of Europe along every front and photographed some of the 
most stirring scenes of the great conflict, will be in Topeka 
the week of Dec. 27 to vividly explain the pictures he has 
taken. 

The Topeko war hero, the story of whose adventures In 
the battle-scarred countries reads like a romance, will describe 
the pictures just as he took them. 

By his utter fearlessness, his disregard for personal danger, 
his willingness to take a chance by prying In where he was 
not supposed to go, in the interests of his papers and in order 
to secure unusual photographs, Thompson, early in the war, 
became known, by name at least, to generals and oflficers of 
every country engaged in the conflict. And those qualities 
which gave him his Initial success made It possible for him 
to secure better pictures than any man working among the 
armies. He was given permission to make views that no other 
photographer could secure. And the result Is that the films 
he will exhibit are unquestionably authentic and portray un- 
usual scenes taken under the greatest difficulty and at the 
repeated risk of his life. 

Mr. Thompson left New York Thursday, Dec. 23, on the 
Twentieth Century to spend Christmas among the old home 
folks and fulfill his flve-day engagement in Topeka begin- 
ning Monday, Dec. 27, and closing Friday, Dec. 31. It Is ex- 
pected that a number of other dates will be filled by him 
personally in the middle west before returning to New York 
in January to sail again for the battle front. 

Arthur S. Kane, who Is distributing Thompson's five reels 
of fighting on the French front called "Somewhere In France," 
as announced in last week's Moving Picture World, says In- 
quiries for territory are keeping him busy. 



New Million-Dollar Company. 

The Equity Motion Picture Co., Inc. of New York, that has 
been filming comedies featuring Billy B. Van, the comedian, 
and the Public Service Film Co., of New York, that has been 
handling and exhibiting moving pictures have combined forces 
with a capitalization of one million dollars, with Billy B. Van 
as president, Joseph Leblang, vice president, Alexander L. Jones, 
treasurer, and Morris Cohen, secretary and counsel. The ad- 
ministrative offices of the company are located In the Strand 
theater building. Billy B. Van Is well known as an eccen- 
tric comic of the spoken drama and It is proposed he will 
be as equally well known In the silent drama. Mr. Van owns 
several thousand acres in and about the hills and mountains 
In the vicinity of Lake Sunapee and also a large indoor studio, 
where he has turned out a number of comedy pictures during 
the past summer. The new Equity Motion Picture Co. have 
built a studio at Rldgefield Park, N. J., where they will com- 
mence picture making on or about the first of the year and 
will continue featuring Billy B. Van, the Beaumont Sisters 
and are also negotiating with other well known stars of the 
stage, whose comedy work will soon be seen under the brand 
of the Equity Motion Picture Company. 



"The Quest Eternal," Latest World Feature. 

Oscar Eagle, World Film corporation director, who returned 
this week from Savannah, Ga., and Pittsburgh, Pa., with a com- 
pany of twenty-five people, headed by Robert Warwick and 
Madeline Traverse, has about compelled the photo-drama made 
from the novel of Henry Russell Miller's "The Ambition of 
Mark Truitt," which will be called "The Quest Eternal." Scenes 
In the steel mills, a realistic character study of Andrew Car- 
negie In the role of a steel king, big scenes on the Stock Ex- 
change, mighty battles of men of millions, and tender love 
Interest make "The Quest Eternal" an absorbing and unusu- 
ally powerful picture drama of Incident and excitement. 

Tbls !• a roan's 4r»ma In Its account Qt 4 battle royal o( 



De Wolf Hopper's "Don Quixote" 

His Notable Triangle Seven-Reeler Will Be Followed by 

"Sunshine Dad." 
ti'T^ON QUIXOTE." in which De Wolf Hopper Is presented 

l_/ for the first time as a screen star. Is believed by the 
Triangle Film corporation to set a new standard In the 
film adaptation of classics. The work took on great propor- 
tions when being screend at Los Angeles. The wealth of 
material was such that the play was necessarily lengthened 
to seven reels. Edward Dillon has charge of it and his success 
in giving a film version of the classic Is said to be most gratify- 
ing. Other great personal suceesses are those of Fay Tlncher 
and Rhea Mitchell In the leading parts. Unusual care was 
exercised on the locations, costumes and furnishings, the direc- 
tor being guided by a Spanish-American clergyman who had 
lived In La Mancha. The stills show that the plan has kept In 
the golden mean between formalism and conventionality on the 
one side and buffoonerj- on the other. 

Following the completion of "Don Quixote." De Waif Hop- 
per has not been idle, but has gone Immediately into the mak- 
ing of a modern farce, In which he plays the role of Adonis 
Evergreen, an elderly papa of chorus ladles. The title of 
this new play was originally given as "A Knight of the Gar- 
ter." but it has since been changed to the merrier one of 
"Sunshine Dad." The story deals with the theft of a mystic 
diamond band from the God Siva In India. It finds its way to 
America and serves as a garter around the shapely right limb 
of Widow Wedagan, played by Fay Tlncher. She loses It, of 
course, and there are Innumerable comic mishaps as the dia- 
monds fall Into successive ownerships. Among those associ- 
ated with Mr. Hopper and Miss Tlncher In the cast are Chester 
Wlthey, Max Davidson, Eugene Pallette, Raymond Wells and 
Jewel Carmen. 



Farnham and Famham Have "Race Sioicide." 

"Race Suicide," the six part feature dealing with the sub- 
ject of the depopulation of the earth which Joe Farnham, 
with his father G. Fred Farnham in charge of the office, Is 
marketing upon the state rights basis, has met with a great 
amount of enthusiasm. 

Mr. Farnham. senior, when speaking of the picture said: 
"While this marketing of motion picture films Is perhaps a 
trifle new to me. still I am favorably impressed iivlth the re- 
ception which has been so generously accorded this picture 
by those buyers of the better grade of motion pictures, who 
have come to this ofllce In response to the announcement that 
"Race Sucide" was ready for the market." 

Up to the first week after the opening of his ofllce, Joe 
Farnham, explains that already he has received bids from 
more than thirty state rights buyers, who have eagerly grasped 
this picture because of the box-office value of the title and 
the names of the all star motion picture players cast. 

The trade showing of the picture is to be scheduled for 
one day during the coming week, when announcement will be 
made to exhibitors of the names of the buyers who have al- 
ready closed their contracts for territory. 



Ivan Players at Atlantic City. 
A good many of the scenes In "A Fool's Paradise" being 
located in Atlantic City, Ivan Film Productions, Inc., sent 
forth its company of forty players to spend two weeks on 
the beach. "A Fool's Paradise," which stars Chrystine Mayo, 
will bring forth Ivan Abramson's genius in a new light. It 
Is said that prior to the departure for Atlantic Oity elaborate 
sets were erected In addition to those already erected, which 
have been put at the disposal of Mr. Abramson. 



Picture Shows on Steamers. 

Lewis J. Selznlck, vice-president and general manager of the 
World Film Corporation, announces another forward move In 
the motion picture business. 

Prior to the outbreak of the war, Mr. Selznlck had a tenta- 
tive agreement with the German trans-atlantic lines to In- 
stall World features on the boats as part of a regular amuse- 
ment bill. The conflict having knocked everything galley- 
west, however. Mr. Selznlck is still equal to the occasion. It 
is announced that when the Fall River liners and the Hud- 
son River boats start their regular seasons motion pictures 
from the World studios will be shown on board. An Ingeni- 
ous device has been invented by which a sloping floor — in 
sections with seats attached — can be "rolled" into place when 
it comes time for the entertainment, thus giving a "regular" 
theater floor capable of seating two hundred people. One dol- 
lar seats and fifty cent seats will be the tariff as at present 
planned. It Is quite likely that the Idea may be extended by 

Mr. Selznlck to the West Indian tPwrUt steamers and the 
Panama llacra. 



January 1, 1916 



THE MOVING PICTURE WORLD 



97 




General Film Company 

THE FAILURE (BiograPh), Dec. 20. — The lesson taught by this D. 
W. Griffith one-reel reissue cannot be too often repeated ; no man need 
remain a failure. The photoplay sets this fact forth In a cogent object 
lesson, and utilizes the services of Wilfred Lucas, Donald Crisp, Edwin 
August, Lily Cahill and Dorothy Bernard. 

OTTO'S CABARET (Lubin), Dec. 20. — A comic satire on the cabaret 
craze, written by George Spink, and Edwin McKim has produced the 
reel with excellent results. It is easily one of the best pictures in 
which D. L. Don has the star part and argues well for the success of 
the Unit Program, to which it belongs. Freddie Douglas, James Cas- 
sady and John Delson are valuable members of the cast. 

HARTNEY MERWIN'S ADVENTURE (Selig), Dec. 20.— The spirit 
of fun that runs through this one-reel comedy, by C. Doty Hobart, Is 
accentuated by the vigorous manner In which the resourceful victim 
turns the laugh upon a number of would-be practical Jokers, and wins a 
wife for himself. A bright and lively comedy. It receives the proper 
treatment at the hands of Wm. Stowell, Edwin Wallock and Marlon 
Warner. 

HEARST-SELIG NEWS PICTORIAL NO. 101, 1915 (Selig), Dec. 20. 
— San Diago, Glenn Martin's new seaplane : Australian Boy Scouts, 
New York ; winter cultivation of berries, Escondido, Gal. ; arrival of 
Mme. Valkyrien from Denmark at New York ; municipal Santa Claus. 
Lynn, Mass. ; Tibitan blue bear at Philadelphia Zoo ; electriflcation of 
C. M. & St. P. R. R. ; Baby Show, Oakland, Cal. ; the fire that de- 
stroyed Hopewell, Va, 

LEVY'S SEVEN DAUGHTERS (Vitagraph), Dec. 20.— As Levy's best 
friend is the father of seven sons, it Is easy to foresee that the comedy 
complications In this one-reel photoplay are as seven times seven. 
The picture was made for laughing purposes only and fulfils its mis- 
sion. Edward Elkas, Nathaniel Gross, Eulalie Jensen and Anna Brody 
comprise the two sets of parents, and the entire cast has been chosen 
Judiciously. 

THE PATENT FOOD CONVEYOR (Vitagraph), Dee. 20.— On the 
Personally Picked Program, this one-reel comedy Is something new In 
the way of a plot and Is generously supplied with amusing incidents. 
C. Graham Baker is the author of the scenario, and Kate Price, Charles 
Eldridge, Harry Fisher. Wm. Sellery, Charles Edwards, Jas. Moran 
and Daniel Leighton are responsible for the lively acting bestowed 
upon the picture. 

THE BANDITS OP MACARONI MOUNTAINS (Kalem), Dec. 21.— 
There is a thread of grim humor running through this burlesque 
comedy that is entirely Independent of the comic antics and Incidents 
that comprise the greater part of the reel. A bandit's lair has no 
terrors for a thoroughly domestic woman and. like Eve in the Garden 
of Eden, she at once proceeds to rule the roost. Bud Duncan, Ethel 
Teare. Jack McDermott and Myrta Sterling breeze through the reel 
in jolly style. 

CANTMATED NOOZ PICTORIAL NO. 3 (Essanay), Dec. 22.— Wallace 
A. Carlson's cartoons on up-to-the-minute events are as cleverly drawn 
as the best of this talented artist's work. The reel also contains a 
"Dreamy Dud" Christmas cartoon and travel scenes In New Mexico. 

THE LITTLE PURITAN (MinA), Dec. 2S.— Constance Talmadge and 
Ben Parsons have the leading roles In this one-reel comedy which has 
a novel plot involving a stage celebrity and two rival theatrical man- 
agers. The fun i;:; not of the slapstick order, but depends upon the 
humor of the situations. An entertaining reel. 

THE ORIENTAL'S PLOT (No. 9 of the "Ventures of Marguerite" 
Series) (Kalem), Dec. 24. — The plot of this one-reel drama deals 
with the kidnapping of Marguerite, when she attempts to rescue an- 
other young woman from the same predicament. The situations are 
frequently ingenious, and the reel compares favorably with the pre- 
ceding numbers of the series. As usual, Miss Courtot's costumes are 
very attractive. 

MIXED AND FIXED (Vim), Dec. 24.— A masked ball at which none 
of the characters in this one-reel farce arrive, although they make 
great preparations to that end. Is the "cause of the trouble" in this 
knockabout comic. Messrs. Pokes and Jabs and the rest of the cast, 
see to it that the photoplay does not belie its title or the name of the 
brand. 

IS CTHRISTMAS A BORE? (Vitagraph), Dec. 24— Quite in the 
Dickins spirit is this one-reel Christmas comedy by James Mont- 
gomery Flagg. The story is an effective little sermon on the joy of 
giving, and in the able hands of Mr. and Mrs. Sidney Drew and Mary 
Maurice loses nothing in the telling. 

NO SMOKING (Lubln). Dec. 25. — Mark Swam has again supplied an 
amusing one-reel scenario for the purpose of permitting Billle Reeves 
to do a straight comedy role. The comedian takes advantage of every 
opportunity afforded him. and is well supported by Ar|.hur MftttljeTVS, 
Carrie Reynolds, Jessie 'Terry and Charles GrlfflthB. 



THE SACRED TIffER OF AGRA (Selig), Dec. 25.— This one-reel 
photoplay is a characteristic Selig Jungle Zoo drama. The atmosphere 
of the Far East is again reproduced with commendable verisimilitude 
and the plot has a firm hold on the attention. Vivian Reed, Edward J. 
Piel and C. C. Holland form a satisfactory cast. 



General Film Company Specials, 

HEARTACHES (Lubin), Dec. 20. — Daniel Carson Goodman Is the 
author of this four-reel drama on the Lubin Unit Program. The 
theme is modern and touches the different grades of society from the 
shop girl to the young lady of fashion. A review of the picture was 
printed In the Issue of Dec. 25, page 2385. 

PERKIN'S PEP PRODUCER (Chronicles of "Bloom Center" No. 6) 
(Selig). Dec. 20.— Not only does the Perkin's compound have great 
stimulating qualities when taken internally, but it puts plenty of "pep" 
into this instalment of the Maibelle Helkes Justice serial. The medi- 
cine faker Is a familiar figure In the life of a small town, and his 
visit to Bloom Center furnishes unwonted excitement for every one In 
the place. The cast, as uusal, are very amusing In their portrayal of 
country types. The picture is In two reels. 

ON HER WEDDING NIGHT (Vitagraph Personally Picked Program). 
Dec. 20. — Reviewed by Lynde Denlg on page 83 issue of July 31. 

THE DANGER OP BEING LONESOME (Essanay), Dec. 21. — The 
plot of this two-reel drama does not always square with probability, 
but there Is no denying the force with which it drives home its warn- 
ing and the interest aroused by its theme. The production is almost 
without a flaw, the sending of the little violinist out into the snow- 
covered street without a wrap of some sort over her thin frock being 
the one false note. Bryant Washburn and Nell Craig are the same 
dependable artists in the leading roles. 

A BUSH RANGER AT BAY (Kalem). Dec. 22.— Two reels, making 
the fifth Installment of the "Stlngaree" Serial picture. It is a picture 
with much delightful character drawing. Thomas Lingham (we men- 
tion him before True Boardman. the leader in this case, for here he 
is the most interesting character In the action) plays an Englishman, 
Guy. who In the "Voice in the Wilderness." the second episode, was 
the husband of the singing woman, who thoueht she had a voice. 
Here he goes up to the hills and persuades Stlngaree to give bim the 
sack of mail just "lifted" by the bandit. It is certainly worth seeing 
and makes an excellent offering of entertainment. 

BEYOND ALL IS LOVE (Lubln). Dec. 23.— A three-reel drama, 
written by Daniel Carson Goodman, containing an interesting study of 
the drug habit and the laws of heredity. The story opens with a pro- 
logue and moves rapidly and convincingly to the final scenes. A re- 
view of this picture was printed in the issue of Dec. 25, page 2383. 

BLADE O' (TRASS (Edison), Dec. 24.— Lennle Flugrath and Pat 
O'Malley are the leading actors in this three-reel drama, the scenes of 
which are laid In the woods of Maine and in New York City. The 
story has many pleasing qualities and is excellently acted and pro- 
duced. A review of this picture appeared in the Issue of Dec. 25. 
page 2387. 

THE THIRTEENTH GIRL (Vitagraph Broadway Star Feature), Dec. 
2.^- — This three-part subject is taken from a magazine story, "Where 
Did Lottie Go?" It Is well produced by Theodore Marston. Arline 
Pretty has the role of the Thirteenth Girl, the signiflcance of which is 
her selection as the last of a group of models for a fashion show. 
Much is made of this show, by the way, and undoubtedly the picture 
from its sartorial side will have much interest for the feminine picture- 
goers entirely apart from its dramatic aspect. Miss Pretty does good 
work as the poor girl who Is misled by her employer. Others who 
prominently figure in a good cast are Julia Swayne Gordon, Robert 
Whitworth, Lillian Burns, Arthur Cozlne and Frank Currier. 

WHAT HAPPENED TO FATHER (Vitagraph), Dec. 27.— A five-reel 
farce with Prank Daniels in the leading role. It is a picture that 
keeps getting better till it gets good. There are plenty of good hearty 
laughs In it and, especially in the first two reels, a few dry places. 
As a whole it goes well and makes an excellent light offering and 
mirth provoker. 

THE MAKING OVER OP GEOFFREY MANNING (Vitagra-ph Broad- 
way Star Feature), Dec. 27. — This Is a splendid four-part subject. 
The theme Is the transformation of a well-to-do young man from a 
drone to a worker. He goes Into the world with little or no mon^y to 
make his way. The leading character is strongly portrayed by Harry 
Morey. supported by L. Rogers Lytton, Belle Bruce and an excellent 
cast. The picture was reviewed at length in the issue of December IS. 



Fox Film Corporation. 



A SOLDIER'S OATH (Dec. 19).— A very well handled human interest 
drama with war for a background. Oscar C. Apfel supplied a most 
artistic production and William Famum Is Impressive as the soldier 



98 



THE MOVING PICTURE WORLD 



January 1, 1916 



whose wife is killed when he goes to war. Fine photography Is a 
notable feature of the picture. 



not Impress one as having been carefully done. There are moments 
in the picture, however, that have real merit, and it is a pity that 
the summing up does not stamp it a perfect one. 



Mutual Film Corporation. 

THE NECKLACE OP PE.'^RLS (Thanhouser), Dec. 19.— An interest- 
ing one-reel number, first showing a jewel theft on board a passenger 
boat. The thief's woman accomplice puts the necklace around the neck 
of her cat. covering it with ribbon. Later the facts come out at a 
Cat Show. This is novel and entertaining. 

HUNTING (Casino), Dec. 26. — "Bud Ross" is supported in this 
comedy offering by Edward Boulden, Phin Nares and Jenny Nelson. 
This is an unusually entertaining farce comedy, in which a fascinating 
young woman invites two guests of the Hotel De Gink to lunch with 
her at a fashionable restaurant. The plume on the lady's hat takes fire 
from the cigarette of one of the men. and they go a-hunting to get 
her another from a golden pheasant. They return to find her with a 
millionaire and disinclined to even look at them. 

SEE AMERICA FIRST, NO. 16, CHICAGO, ILL. (Gaumont), Dec. 
2S. — In this the Mutual Traveler visits Chicago. Excellent views are 
shown of that city's public buildings, streets, lake front, zoo and other 
features. 

KEEPING UP -WITH THE JONESES (Gaumont). Dec. 28.— On same 
reel with above. Pa has a dream in which he visits the trenches and 
puts an end to the war. Quite amusing. 

THE MENDER (American). Dec. 31,— The story of this film is rather 
crude in its presentation, and the beautiful character of the old 
mender is made to cover a multitude of sins. The story centers about 
the accomplishments of the old member in patching up broken friend- 
ships, etc. One of the principal repair jobs tendered him is a domestic 
tragedy, in which a man and his wife are about to be divorced. 

JERRY'S REVENGE (Cub). Dec. 31.— After suffering various vicis- 
situdes in the opening scenes, Jerry becomes possessed of' a magic ring 
which forces all to obey his will. This is slightly vulgar in one or two 
scenes, but the excellent humor atones tor the lapses. Very funny 
knockabout comedy. 

SETTLED OUT OF COURT (Beauty), Jan. 1.— TTiis is an excellent 
comedy-drama in which an old couple after forty years of married life 
discover that they "jest can't hitch." Before the final arrangements 
for a divorce have been completed a long lost son returns and cements 
the tattered affections of the old people. 

HILDA'S HUSKY HELPER (Falstaff), Jan. 6.— Built on a slight 
foundation this film pleases. It is a farce comedy offering, and shows 
the lovesick clerk getting in trouble all around, and eventually winning 
out over the heads of all through joining forces with a traveling 
feminine athlete. 



Mutual Film Corporation Specials. 

THE DECOY (Reliance), Dec. 26. — A two-reel number, featuring 
Jack Brammall, Bessie Buskirk, Alfred Paget and Irene Hunt. It pic- 
tures cleverly the way in which a bank clerk is caught after he com- 
mits a theft. The settings are ordinary, but the construction is good 
and the story follows through nicely. It keeps close enough to real 
life to hold the interest closely. 

THE TRAGIC CIRCLE (American), Dec. 27. — Harold Lockwood is 
featured in this two-part production, which is only moderately inter- 
esting. A young man about to commit suicide because he has been re- 
fused by the girl he loves is taken in hand by the hero of the story, 
who explains to him love's tragic circle in which the lovers follow in 
a circle always reaching out for that which is just beyond them. An 
excellent moral is contained in the closing scenes of the story where 
the despondent lover is told that only in work can he find true hap- 
piness. 

THE TERROR OF THE FOLD (Centaur). Dec. 30.— A two-part pro- 
duction that is above the average. The ultimate working out of the 
plot brings rivalry between two young men tor the hand of a young 
mountain girl. The villain of the play meets his death partly through 
a shot from the gun of his rival, after he himself has fired the first 
shot, and partly through a wild animal trap which he has set for the 
other man in the shape of a couple of mountain lion cubs, which the 
fierce mother comes in search of. 

THE CACTUS BLOSSOM (Mustang), Dec. 31.— Anna Little is very 
(■harming in this picture in which Frank Borzage plays opposite her. 
The production contains plenty of western realism, and is much above 
the average picture in every way. An attack by a gang of cowboys 
on the cabin of the Cactus Blossom and her father m order to steal 
both girl and gold makes an interesting spectacle. 

THE -WRAITH OP HADDON TOWERS (Clipper Star Feature), Jan. 
1. — An unusually attractive three-part production which features Con- 
stance Crawley and Arthur Maude. It is adapted from an old English 
story. Some very fine double exposure work characterizes the picture, 
as well as excellent dramatic action, and much beauty of exterior 
location. A full review of the picture will be found on another page 
of the magazine. 

THE BUBBLES IN THE GLASS (Thanhouser), Jan. 4.— Tills three- 
part production contains an excellent temperance lesson. The story for 
the play was written by Lloyd Lonergan. The film is intended to teach 
the lesson of total abstinence, and shows many of the disadvantages 
which arise from addiction to alcohol. This picture will be welcomed 
by temperance workers. 

THE OTHER SIDE OP THE DOOR (Mutual Masterpicture) , Jan. 5.— 
Harold Lockwood, May .Allison and Josephine Humphreys are promi- 
nent members of the cast of this five-part picture. The production is 
not always quite consistent in its development, and the cutting does 



Paramount Pictures Corporation. 

MR. GREX OF MONTE CARLO (Lasky), Dec. 2.— Theodore Roberta 
is featured in this subject. His acting is par excellence. A timely 
plot involving the adventures of secret agent of all the great nations 
of Europe makes the story doubly interesting at this time. A good 
cast supports the star and the settings and photography are like the 
former Lasky subjects — faultless. 

THE UNKNO^WN (Lasky), Dec. 9. — The story is rather thin but 
the wonderful atmosphere helps towards redeeming it. Spectacular are 
the wild-mfSn hunts by the Foreign Legion and marauding Bedouins. 
Lou Tellegen is the star, and is well supported. Photography and set- 
tings are up to the Lasky standard. 

THE CHEAT (Lasky), Dec. 13. — A film drama of- unusual power is 
"The Cheat." Fannie Ward has the part of the wife who in her pas- 
sion for clothes is tempted to play with fire. She is ably supported by 
a well-chosen cast. The lighting effects are original as well as 
artistic. One of the best pictures of the season. 



Pathe Exchange, Inc. 



PATHE NEWS NO. 101, 1915 (Pathe), Dec. 18. — Some interesting 
items of this issue are scenes of fancy skating on the roof of a New 
York hotel, branding horses to be used by the warring forces of 
Europe, and the removal of celebrities in wax from the Eden Musee, 
New York. 

PECULIAR PATIENTS' PRANKS (Phunphilms) , Dec. 22.— This is 
one of the best of the "Lonesome Luke" comedies, and shows Luke 
getting himself into a hospital for the purpose of meeting a girl whom 
he admires. He makes things rather more lively than usual about the 
hospital, and uses chloroform to stupify doctors, nurses, etc., when 
he attempts to kidnap the girl. A good farce number. 

ANIMAL MOVEMENTS ANALYZED (Photocolor) . Dec. 22.— A simi- 
lar film to "Human Movements Analyzed." There are shown various 
kinds of animals, including the horse, the dog, the kangaroo, etc. 
These animals have been photographed running, jumping, etc., first by 
the ordinary, and then with a rapid camera. 

A TEA PLANTATION. JAVA (Globe), Dec. 22.— This Is an unusually 
interesting industrial picture, showing the various stages of the 
preparation of the tea leaf before it is placed on the market. 

PATHE NEWS NO. 100, 1915 (Pathe), Dec. 15.— Scenes of special 
interest in this issue are fancy skating at Tuxedo Park, a congre- 
gation of U. S. submarines, celebrations in Japan for the coronation of 
the Emperor, and primitive methods of cutting, grinding and extract- 
ing the sugar from the sugar cane, whch are still extant in parts of 
Georgia. 

BOARD BILL DODGERS (Starlight), Dec. 25. — A very amusing com- 
edy which shows Heinle and Louie in some thrilling situations from 
which they make desperate and sometimes successful efforts to extricate 
themselves. A common-sized trunk with an enormous capacity for 
swallowing any kind of an article offered to it is an amusing item of 
the comedy. 



Pathe Exchange, Inc., Specials. 

THE WAR GOD'S DECREE (Victory), Dec. 23. — An interesting three- 
part production dealing with conditions as they are in the war-stricken 
districts of Europe at the present time. The picture is well produced 
in every respect and has a love story of rather a tragic sort running 
through it. A full review of the picture will be found in another issue 
of the magazine. 

THE RED CIRCLE, No. 3. "T'wenty Y'ears Ago" (Balboa), Jan. 1. — 
Another of the interesting two-part episodes which the serial presents, 
and entitled "Twenty Years Ago." This number tells the story of the 
origin of June. This is told to her by her nurse, who was with her 
mother when she was born, and who had cared for her since a child. In 
this episode also the nurse tries to put the detective who is watching 
June off the track by wearing the black cloak and veil used by this 
young lady when she robbed the loan shark's safe. We do not yet know 
with what success she met in the attempted impersonation. 



Triangle Film Corporation. 

THE HUNT (Keystone), Dec. 26. — Ford Sterling in a new role, that 
of a colored man. mistaken for the fox in a hunt because a rival secretes 
a mackeral in Sterling's ragged shoe. 

DIZZY HEIGHTS AND DARING HEARTS (Keystone), Jan. 2.— A 
story of thrilling aeroplane flights and daring rescues, quite as excit- 
ing as it is amusing. 



Universal Film Mfg. Company. 

ANIMATED WEEKLY. NO. 198 (Universal). Dec. 22. — A number 
containing numerous American scenes and some close views of English. 
French, German and Russian soldiers in action, closes with Hy Mayer 
drawings. 

P.\NTS AND PETTICOATS (L-KO.), Jan. 2. — A comedy number of 
the farcical type, featuring Fatty Voss, Gertrude Selby and Reggie Mor- 
ris. The latter attires himself as a girl and breaks up his rival's love 
affair. The situations are amusing and the general tone of the produc- 
tion better than the average. 



January 1, 1916 



THE MOVING PICTURE WORLD 



99 



JED'S TRIP TO THE FAIR (Nestor), Jan. 3.^This number, by A. 
E. Christie, follows a plot that was used once before. Eddie and Betty, 
two young country people, visit the San Francisco fair. They fall in 
with some confidence workers and have numerous adventures. The 
comedy is average, but the views of the exposition at night make a very 
pretty feature. 

SHATTERED NERVES (Rex), Jan. 4. — Ben Wilson and Dorothy 
Phillips appear in this comedy number. The young man of sporting pro- 
clivities has a bad attack of nerves and also a bad dream. The country 
hotel scenes are amusing. An entertaining light subject. 

THE UNDERWORLD (Laemmle), Jan. 5. — A comedy-drama by Ru- 
pert Julian, in which a party of slum visitors are made the victims of a 
hoax by some actors out of work. The comedy ending is unexpected 
and the offering altogether is clever and unusual. 

BUILDING UP THE HEALTH OF A NATION (Powers), Jan. 6.— An 
interesting half reel, featuring Benarr Mac Fadden of physical culture 
fame. He demonstrates his splendid physical condition in a series of 
health lessons. 

CARL EMMY AND HIS DOGS (Powers), Jan. 6.— A vaudeville act, 
picturing some well-trained canines in various stunts. On same reel 
with above. 

FLIVVER'S ART OF MYSTERY (Nestor), Jan. 7.— A very funny 
eccentric comedy, in which an English comedian, known as Flivver, 
tries to imitate the feats of a great magician. The result is extremely 
laughable. One of the best numbers of the kind recently shown. 

THOSE FEMALE HATERS (Joker), Jan. 8.— A low comedy by Allen 
Curtis, featuring Gale. Henry, Wm. Franey, Milburne Moranti and Lillian 
Peacock. The plot is not particularly novel, but some amusing inci- 
dents occur. 

UNCLE SAM AT WORK, "ARE WE PREPARED?" (Powers), Jan. 
7. — No. 3 of this instructive series. TTiis takes the observer into the 
naval department, on board battleships, etc. The photography is not 
up to standard in this number, though the closing scenes, when guns 
are fired after sunset, are very striking. 



Universal Film Mfg. Company Specials. 

THE POWER OF THE PEOPLE (Universal Special), Jan. 3.— No. 4 
of the "Graft" series. In this two-reel instalment Bruce resigns as dis- 
trict attorney, but still keeps up his fight on the grain trust. The sub- 
stitution of Harry D. Carey for Hobart Henley is cleverly manipulated 
in this number. The latter met with an unfortunate accident and Carey, 
playing his brother Tom, will continue the graft investigations. This 
number is entertaining throughout. The scene where Dodson is hounded 
to his office and forced to appear before the people is very .dramatic. 

THE GRAY SISTERHOOD (Gold Seal), Jan. 4.— No. 2 of "The 
Journals of Lord John" series. This number, adapted to the screen by 
Harvey Gates, is much clearer than the first one. The cast is proficent 
and the plot interesting, though it requires pretty close watching, owing 
to the great number of characters. In this Lord John rescues Maida 
from the convent, where she has been lured by the Egyptian hypnotist 
and his sister. There is a good atmosphere of mysticism over certain 
scenes. The further adventures should prove interesting. 

THE HEART OF A MERMAID (Victor), Jan. 5.— A three-reel spe- 
cial, by Elaine Stearne, featuring Mary Fuller, Glen White, Paul Panzer 
and others." This is the comedy of a mermaid who comes to life, in the 
hero's dream. He takes her aboard his yacht, at first violently in love 
with her, but soon tires of her unconventional conduct and lets her re- 
turn to her ocean home. The comedy is laughable and novel throughout. 
Mary Fuller is pleasing in this, though her costumes in numerous 
scenes are decidedly breezy and unconventional. The situations, while 
broad in treatment, are very amusing. 

MISSY' (Laemmle), Jan. 6. — In this two-reel number, by Lynn Rey- 
nolds, Myrtle Gonzalez infuses fresh interest into tne part of a mountain 
girl. The story is interesting and many of the scenes are particularly 
attractive. Missy goes to her mother in the city, but is appalled by the 
social life and flees back to the country. The bachelors' dinner was a 
good dramatic touch. The close is strong. Alfred Allen, Val Paul and 
Frank Newburg are in the east. A good offering. 

THE LAW OF LIFE (Imp), Jan. 7. — A three-reel number, featuring 
King Baggot, Edna Hunter, Elsie MacLeod, Ned Reardon and Clara 
Beyers. The story is interesting but not very strong and none too con- 
vincing. It pictures the way in which a very moral young man goes to 
the city and in one night brings a cloud upon his career, through ac- 
quaintance with a Spanish dancer. His love affair is broken off and 
years of sorrow intervene before the couple are reunited. The construc- 
tion is faulty in places, but in some ways the offering is quite strong. 

ON THE TRIAL OF THE TIGRIS (Bison), Jan. 8.— An animal film, 
by Paul Bourgeois, featuring the author, Betty Schade, Mme. Roslta 
Marstini and some tigers, lions and leopards. The story is quite grip- 
ping in certain ways. It tells of a jealous queen of the tigers who 
lures a young girl to her home to collect a big ransom. She threatens 
to release the wild beasts if the money is not sent, placing the girl at 
their mercy. The lover and his friends come after the beasts have 
been released and exciting scnes follow. Entertaining melodrama. 



V-L-S-E, Inc. Specials. 



WHAT HAPPENED TO FATHER (Vitagraph), Dec. 27.— Frank Dan- 
iels scores an emphatic success in this five-reel comedy, written by 
Mary Roberts Linehart and directed by C. Jay Williams. Many of the 
most entertaining scenes are laid In a theater on the night of the first 
performance of a comic opera. Daniels is on the screen most of the 
time and he is ably supported by Billy Quirk and others. 



World Film Corporation. 

THE RACK (Brady— World). Dec. 27.— Adapted from a play by 
Thompson Buchanan, "The Rack" makes a powerful five-part drama. In 
which Alice Brady plays the role of a woman tried on the charge of 
murder. The picture was expertly directed by Emile Chautard, who 
maintained the element of suspense to a marked degree. It was care- 
fully staged and expressively acted by those in support of Miss Brady, 
including Milton Sills, Chester Barnett, June Elvidge and Doris Ken- 
yon. One scene that is offensive and should be eliminated shows the 
body of a woman nailed to a cross. 



Associated Film Sales Corporation. 

HIS TURNING POINT (Big A Feature). Jan. 1.— This flve-p^rt Asso- 
ciated subject is lacking in strength in the several departments which 
go to make a picture. 



Thomas J. Carrrigan 

THOMAS J. CARRIGAN has signed a long-time con- 
tract with the Metro Pictures Corporation, and will be 
featured exclusively in Metro feature productions. He 
will make his debut, under Metro auspices, in "Rose of the 
Alley," the five-part feature in which little Mary Miles Minter 
is starred. This is an 
original story of life in 
New York's under- 
world, written by 
Harry Hoyt, also a 
newcomer with the 
Metro forces. Mr. Car- 
rigan will also be fea- 
tured in "Dimples," in 
which Miss Minter is 
starred, and in "A 
Scrap of Pasteboard," 
with Miss Minter, both 
of which features are 
now in process of pro- 
duction in St. Augus- 
tine, Fla. 

Mr. Carrigan began 
his professional career 
when he was eighteen 
years old. He ran 
away from his home in 
Lapeer, Mich., and 
joined the Ringling 
Brothers' circus, play- 
ing a clown with that 
organization. He made 
h i s stage debut in 
"Brown of Harvard," and the following season joined James 
O'Neill, playing an important juvenile role in "The Count 
of Monte Cristo." After achieving remarkable success on 
the stage he was one of the first well-established actors to 
see the future of motion pictures. He was starred with Pearl 
White with the Power's Picture Company, and made the 
first two-reel features ever produced. These were "Ten 
Nights in a Barroom," and "The Two Orphans." He also 
appeared in the serial called "The Man in the Street," pro- 
duced by the Selig Company. 

Mr. Carrigan is the husband of Mabel Taliaferro, now a 
Metro star, and the story of their courtship and marriage 
reads like fiction. He had left the Selig forces and was in 
the west when he was called back and engaged to play the 
part of ^ Prince Charming in the feature production, "Cin- 
derella." Miss Taliaferro was engaged for the name part, 
and the couple met for the first time when they were called 
on the floor at the Selig studio for rehearsal. Their wedding 
soon followed, for Mr. Carrigan proved a Prince Charming 
m real life to Miss Taliaferro, and Cinderella's dream came 
true. 




Thomas J. Carrigan. 



GUNBY BROS. HAVE NOT SOLD STUDIO. 

Gunby Brothers, Inc., wish to correct an impression circu- 
lated throughout the trade papers that they have sold their 
studio and laboratories at Ridgefield Park, N. J. This prop- 
erty is not for sale, but the Charter Features Corporation has 
leased the Gunby studio for a term of years, in which they 
will continue making pictures of Abraham Lincoln, por- 
trayed by Benjamin Chapin, and which they have been work- 
ing on for quite some time, but this company has no con- 
nection with the Gunby Laboratories situated in the same 
building, and any other concern who claims to have rented, 
leased or bought this studio, or laboratories, is handling the 
truth in a very careless manner. 



fW^-e^A 



100 



THE MOVING PICTURE WORLD 



January 1, 1916 




STRIKING CHARACTERS IN BRET HARTE STORY. 

As a character actor both on the legitimate stage and before 
the eye of the camera for inotion picture work Hobart Bos- 
w'orth needs no word of introduction. The accompanying il- 
lustrations, however, are self-explanatory and will doubtless 

prove interesting- to those who 
name this actor among tlTeir 
favorites, for they show him 
in a role in which he has sel- 
dom been seen. 

As John Oakhurst, in Bret 
Harte's story, "Two Men of 
Sandy Bar," Bosworth has 
achieved a triumph of make- 





Gretchen Lederer as the 

Duchess in "Two Men 

of Sandy Bar." 

up as well as of action. He 
has been able to put into the 
role all of the lovable traits 
that Harte wrote into the lines 
of his story as he originally 
conceived it. He has softened 
the character of the gambler, 
and while maintaining the 
spirit of game-keeper he has been able to turn to the spec- 
tator the more human side of the man. the part that perhaps 
was buried too deeply, but which was there, nevertheless. He 
has been able to show us the good that underlies all of us, how- 
ever bad we may appear at times. And if for no other reason 
than this "Two Men of Sandy Bar" promises to be one of the 
best-liked features of recent months. 



Hobart Bosworth in "Two 
Men of Sandy Bar." 



"THE GOLDEN CHANCE" (Lasky). 

Although 3,000 miles away, Cleo Ridgely and "Wallace Reid 
were the principal guests at a private advance showing and 
reception held this week in New York. The stars, who are 
making their first appearance under the management of the 
Jesse L,. Lasky Feature Play Company as co-stars in "The 
Golden Chance," a Paramount release announced for Jan. 13, 
were in California, and the advance showing at which each 
was applauded was held at the Wurlitzer theater, in the build- 
ing In New York where the Lasky executive offices are situated. 

"The Golden Chance," written by Jeanie Macpherson, pos- 
sesses many sensational features. Cecil B. DeMIlle directed 
the production. The story is one that essentially Is suited to 
tile motion picture form of narrative. It relates the experi- 
ences of a young woman of refinement who, after a few mis- 
erable years as the wife of an undesirable, suddenly by chance 
Is thrown into contact with men and women of her own kind. 
A young millionaire falls In love with her, but she keeps her 
true identity under cover until confronted by her own husband, 
who is discovered burglarizing the house In which she is stay- 
ing as a guest. 

The dramatic climax of "The Golden Chance" comes with 
a fistic encounter between the young woman's husband and 
the youth who Is Infatuated with her. Both Miss Ridgely and 
Mr. Reid have been members of the Lasky stock company for 
some months. Their first appearance together was in the pic- 
turlzation of "The Chorus Lady." Their Joint success in this 
production and their growing popularity among photoplay 
lovers were reasons for their climb Into the list of screen stars. 



"THE KING'S GAME" (Pathe). 

"The King's Game," the five-part Pathe Gold Rooster re- 
lease for Jan. 7, signalizes the return of Pearl White to the 
screen after a long vacation, which began last spring with the 
completion of "The Romance of Elaine." Admirers of Miss 
White, whose numbers are legion, will be glad to again sea 
In a picture the heroine of so many Pathe serials. 

"The King's Game" is adapted from George Brackett Seitz's 
original play which was the starring vehicle of James K. 
Hackett for two seasons. The cast is noteworthy, containing 
as it does besides Miss White, George Probert and Sheldon 
Lewis, both of them well known on the speaking stage and 
each of whom possesses marked talent. The picture Is the pro- 
duction of Arnold Daly and was directed by Ashley Miller. 

The story is a strongly dramatic one, dealing with Russian 
nihilists transplanted to America. How the young Russian 
nobleman (played by George Probert), Americanized by his up- 
bringing in the United States, defeats the purposes of the ene- 
mies seeking his life and wins the hand of the daughter of 
the nihilist leader makes up a story full of dramatic moments 
and that vital quality known as "punch." 



"THE OTHER GIRL" (Raver). 

The motion picture adaptation of the famous Augustus 
Thomas stage success, "The Other Girl." which is being pro- 
duced by the Raver Film Corporation, is nearing completion. 

The subtle, clean and healthy humor of this author trans- 
ferred on film by able directors and renowned players will 
give the film fans a delightful high-class type of comedy. 

James J. Corbett as "Kid" Garvey has some delightful comi- 
cal situations with Paul Gilraore, who plays the role of Rev- 
erend Bradford. These parts are deftly handled by these two 
players. The famous health builder, William Muldoon, is a 
prominent figure in the picture. 

Edith Luckett and Becky Bruce convincingly portray the 
parts of Estelle Kittredge and Catherine Fulton. They lend 
to the roles a freshness and personality that is thoroughly en- 
joyable. Other principal roles are interpreted by Horace Vin- 
ton, Louis Thiel, Mortimer Martini, Rauland Ratcliffie, Harry 
Redding, Ten Eyck Clay, Mona Ryan, Frances Thomp;?on, and 
Lizzie McCall. 

In order to inject the proper realism Into this picture some 
of the scenes were taken at the famous William Muldoon 




Scene from "The Other Girl" (Raver). 

Health Farm at White Plains, N. Y., and several others at the 
Staten Island Military Training Academy. One especially note- 
worthy scene was taken in one of the busiest sections of New 
York City, 44th street and Broadway, where the lives of the 
players were endangered by the heavy traffic. 

This thoroughly enjoyable stage comedy has been worked 
Into a highly delightful photoplay with many added punches in 
the way of comedy that are possible only to the motion picture. 



January 1, 1916 



THE MOVING PICTURE WORLD 



101 



Vitagraph Releases for Week of January 1 

Program for the New Year Opens with Several Strong 
Subjects. 

AN exceptional program of releases is announced by the 
Vitagrapli Company for tlie weeli beginning Jan. 3 of the 
new year. There are drama and comedy features that 
form a well-balanced and desirable booking for the exhibitors. 




Scene from "When Hooligan and Dooligan Ran for Mayor" 
(Vitagraph). 

The new "Personally Picked Program" of a four-reeler and a 
one-reel of the comedy, released Monday, Jan. 3. consists of 




Scene from "Tried for His Own Murder" (Vitagraph). 

"Who Killed Joe Merrion," featuring Joseph Kilgour, S. Rankin 
Drew and Rose E. Tapley, directed by TefEt Johnson: and a 




Scene from "His Wife Knew About It" (Vitagraph). 

Wally Van comedy, "When Hooligan and Dooligan Ran for 
Mayor," featuring the Vitagraph Comedy Four, Hughey Mack, 
Kate Price, William E. Shea and Flora Finch. 

Also released on Monday, Jan. 3, is a one-reel comedy, "The 
Little Trespasser," directed by C. Jay Williams, and featuring 
Jewell Hunt and James Morrison. On Friday, Jan. 7, is a Sid- 
ney Drew comedy, by James Montgomery Flagg. The Satur- 
day release is a Broadway Star Feature, "Tried for His Own 



Murder," produced by Van Dyke Brooke and featuring Maurice 
Costello and Leah Baird. 

Mr. and Mrs. Sidney Drew are seen in a one-reel comedy 
by James Montgomery Flagg, "His Wife Knew About It." In 
oijder to keep the cook with the family the husband takes her 
to the theater. His wife 1 lows about it, but some friends 
of the husband try to keep the truth from her and protect 
the husband's reputation. The play is extremely humorous, 
and is portrayed by Mr. Drew and his wife in their usual 
capable manner. 



A THRILL IN "THE UNWRITTEN LAW." 

One of the big thrillers of "The Unwritten Law" is a fire 
scene in which Larry McCarthy (Andrew Robson) effects the 
rescue of Kate Wilson (Miss Miohelena) and her four-year-old 
daughter (Baby Rix). The building is supposed to be a com- 
bination millinery store and dwelling. 

That nothing should be amiss in realistic effect, a structure 
was especially built and furnished for the burning, the actors, 
including William Pike, sent Inside, liberal quantities of kero- 
sene poured about to insure undeniable flames and then the 
match applied. The director was not long in realizing that too 
much kerosene had been used and so called for quick action. 
Robson dashed through the millinery store and into the room 
to its rear. As he carried out Baby Rix the flames closed in 
behind him and when he turned to go to the rescue of Miss 
Michelena he faced a roaring Inferno. Nothing daunted, how- 
ever, he broke through the blaze and staggered back again 
with Miss Michelena in his arms. The clothes of both were 
in flames and Miss Michelena was seriously burned about her 
limbs and neck. 

In spite of her own painful condition, however, she was first 




Scene from "The Unwritten Law" (California). 

to remember that Pike had gone inside the building with them. 
In response to her entreaty Robson started again to enter the 
building, but its ceiling and forward walls were already fall- 
ing In, one of the beams having but narrowly missed Miss 
Michelena's head as she was carried out. To again effect a 
rescue through the door was quite impossible. 

Meantime, the San Rafael fire department had arrived. Their 
faces protected by smoke helmets, they began using their axes 
in furious earnest, and in this fashion cut their way to Pike, 
who had been overcome with the heat and smoke. The three 
sufferers were hurried to a nearby sanitarium and their burns 
successfully treated. 



FIVE HUNDRED "EXTRAS" IN KLEINE PRODUC- 
TION. 

Even the spacious halls and dressing rooms of the big six- 
story Bronx studio were taxed to capacity recently when five 
hundred young men and "women spread over the floor of the 
roof studio in the making of theater scenes in a big forthcom- 
ing Kleine production. A curious feature of the story was that 
it called for two distinct theater "sets." one a pretentious 
Broadway establishment and the other a modest, second-class 
theater in a small western town. In the opinion of the direc- 
tor there is an observable difference between a typical Broad- 
way audience and the less conventional but more diversified 
types of the west, and this belief is ably reflected in the 
splendid detail of the scenes. It is a drama of theatrical life 
enlivered by touches of quaint humor in presenting the happy- 
go-lucky characters of a thespian boarding-house in New York. 

The story features Arthur Hoops and Alma Hanlon. and is 
scheduled for release through the Klelne-Edison Feature Ser- 
vice in the near future. 



102 



THE MOVING PICTURE WORLD 



Tanuarv 1, 1916 



More Triangle Features 

Jane Grey, Lillian Gish and Orrin Johnson Will Be Starred 
in Three Powerful Works. 

THREE notable novelties, soon to be produced by the Tri- 
angle Film Corporation, show the versatility of the 
scenario writers and the resources of the two big studios 
of Fine Arts and Kay-Bee. They are "Waifs," starring Jane 
Grey: "Daphne," starring Lillian Gish. and "The Price of 
Power", starring Orrin Johnson. 

Miss Grey will be supported in "Waifs," a Triangle-Kay-Bee 
play by William Desmond, J. Frank Burke, Truly Shattuck and 




Scene from "Waifs" (Kay-Bee). 

others of Thomas Ince's most sterling players. It is an ex- 
tremely powerful story of how a disgraced theologue finds him- 
self In the slums and is redeemed from the depths by the in- 
fluence of a dance hall girl. The role of the dance hall piano 
player Is taken by Miss Grey and is said to afford her even 
greater opportunities than she had in "Let Katy Do It," in 
which she appeared for the Fine Arts-Triangle. Mr. Desmond 
has the leading male role. 

"Daphne," a new Fine Arts production starring Lillian Gish 
and Elliott Dexter in her support, is said to be a romantic 
drama with a "punch." So formless and tame are most cloak 
and sword dramas that such a novelty should prove a real 
revelation. The play begins with the persecution of "Daphne," 
a gamekeeper's daughter, by Philip de Mornay, the scion of a 
duke. Follow the kidnapping of the girl, her imprisonment 
in the demi-monde quarter of Paris, her sale as one of the 
colonists' brides then trafficked out to Louisiana, and adven- 
tures with pirates on the Atlantic. Through a complex of cir- 
cumstances Philip de Mornay is taken aboard the brides' ship, 
a captive from a pirate vessel they have captured. Girl and 
man proceed to Louisiana to be sold to a colonist, and is about 
to be wedded to the Creole when De Mornay appears. He has 




Scene from "Daphne" (Fine Arts). 

ceased to persecute her and she has learned to love him. So 
the nuptials are happily changed to the marriage of De Mornay 
and Daphne. 

D. W. Griffith thought so highly of this scenario by Granville 
Warwick that he has associated with Miss Gish and Mr. Dex- 
ter some of the very best Fine Arts stock players. Among 



them are Walter Long, who was Gus in "The Birth of a Na- 
tion" and Santa Ana in "Martyrs of the Alamo;" Howard Gaye, 
who played General Lee in "The Birth of a Nation;" Lucille 
Young, Richard Cummings and Jack Crosgrove. W. C. Cabanne 
is directing "Daphne." 

Third in the present notable triangle is "The Price of Power," 
an industrial story of extraordinary force in which Orrin John- 
son will be seen as a workman who fights his way up to the 
status of a cotton mill owner only to lose his sanity and un- 
der a changed personality become a striker against his own 
regime. 

"The Price of Power" is descriptive of the terrible price 
John Belmont pays for having ground down his fellows in his 
rise to wealth. Associated with Mr. Johnson in the cast are 
Sam DeGrasse, Spottiswoode Aitken, Gladys Brockwell, Vera 
Lewis, Marguerite Marsh, F. J. McDonald, Clyde Hopkins and 
Daisy Robinson. Verisimilitude is lent to some of the big 
scenes by their staging in an actual cotton mill near Los 
Angeles. 



"ROSE OF THE ALLEY" (Metro). 

"Rose of the Alley," a five-part feature production in which 
little Mary Miles Minter is starred and Thomas J. Carrigan 
is featured, has just been finished at the Columbia Pictures 
Corporation studio, and will be released on the Metro pro- 
gram Jan. 17. "Rose of the Alley" is an original story of New 
York City's underworld that teems with thrills and moves at 
a rapid pace for five gripping acts. There is but one lapse 
of time in the entire production. It was written by Harry 
C. Hoyt, who recently joined the Metro forces. 

All the exterior scenes, as well as some of the interiors, 
were made in New York City, giving a vivid picture of a 
phase of life in the metropolis which has figured prominently 
in the newspapers during the last few years. One of the 
characters in the feature is "Kid" Hogan, a former prize 
fighter, who plays the role himself. Before he went into mo- 
tion pictures, Hogan was a successful ring general and fought 
with Abe Attell, Leach Cross, Joe Gans, Packy McFarland and 
other well known pugilists. D. W. Griffith saw him fight one 
night and the next day engaged him for a part in a Biograph 




Scene from "Rose of the Alley" (Metro). 

feature. Mr. Griffith said he observed at once that Hogan was 
a natural actor and there was no mistaking that he was an 
unusual type for the role of a "tough." Hogan is regularly 
employed in the Rolfe-Metro studio as chief property man, and 
he is called whenever roles are found that fit him. 

One of the big and interesting scenes in "Rose of the Alley" 
is a gang fight in a dance hall. This picture was made in a 
famous dance hall, and a thrilling exterior scene sljows a num- 
ber of the gangmen leaping from the second story to the pave- 
ment. Another shows a remarkable leap of a man from the 
fourth story of an apartment house. There is a strong sup- 
porting cast and more than three hundred people are seen in 
one scene. 



BLANCHE SWEET IN "THE RAGAMUFFIN." 

In a role that is entirely different from anything she here- 
tofore has done on the screen, Blanche Sweet will be seen as 
the star in a new Lasky Feature Play Company's production 
entitled "The Ragamuffin," released through Paramount Pic- 
tures Corporation, on January 17th. William C. DeMille is the 
author of the photoplay and its producer as well. 

Miss &weet's peculiar charm and beauty in this production 
are made more piquant by reason of the character of her role 
in the early scenes when she appears as a "ragamuffin" — a 
mite of a girl whom opportunity overlooked and who is a victim 
of a crushing and demoralizing environment. Then follows 
the regeneration, dramatically made possible by a series of 
subtle changes. 

"The Ragamuffin" will be Miss Sweet's first photoplay fol- 
lowing her re-engagement for a long period by the Jesse L. 
Lasky Feature Play Company. 



N. 



January 1, 1916 



THE MOVING PICTURE WORLD 



103 



"THE DEVIL-IN-CHIEF" (Selig). 

"The Devil-in-Chief." a Selig' feature drama, released through 
General Film service on Monday, January 10th, is another of 
the superior productions now being released regularly under 
the Diamond S trademark. "The Devil-in-Chief" is an unusual 
multiple reel production in every respect. The principal char- 
acter role is taken by Tyrone Power, the distinguished Ameri- 
can actor, and he is ably supported by a cast of Selig all-star 




Scene from "The Devil-in-Chief" (Selig). 

players, which include Wheeler Oakman, Eugenie Besserer and 
Edith Johnson. 

In this production, which abounds in beautiful scenic exte- 
riors and clear-cut photography, Mr. Power is given every 
opportunity to prove his great art as an actor. In the role 
of an anarchist betrayed by a woman, and "who has sworn to 
revenge himself on the feminine sex In general. Mr. Power 
arises to artistic heights rarely if ever seen. How in the end 
his soul Is conquered by love when it is too late, ai^ when 
he realizes the futility of evil passion, is a very strong climax 
to a noteworthy offering. 

Preliminary scenes enacted by Mr. Power and Miss Besserer, 
two of the most accomplished artists in the line of work, 
will prove a revelation for tense atmosphere. Mr. Power and 
Edith Johnson also perform in a succession of tense situations 
which will carry the spectators almost breathless to the con- 
clusion. 



"THE OTHER SIDE OF THE DOOR" (American). 

One of California's most historic structures has a place of 
prominence in "The Other Side of the Door." a five-reel Ameri- 
can production to be released January 6th as the first of the 
American Mutual Masterpictures, De Luxe Edition. The build- 




Scene from "The Other Side of the Door" (American). 

ing now is the city hall of Monterey, but in decades long 
since passed, it was known as Colton house. 

It was erected when Monterey was the capital of Califor- 
nia, then a state of Mexico. When the American fleet first 
appeared off the old capital a force of bluejackets was sent 
ashore to maintain the dignity of the United States and to 
preserve order in the city. In charge of the bluejackets was 
Chaplain Colton. a warlike parson, whose first act was to 



raid the big gambling house that then flourishing in the build- 
ing. More than $50,000 in gold and thousands of dollars In 
precious jewels were conflscated. Prom the old parson the 
building took its name of Colton house, by which appellation 
it still is known to the old, old residents of picturesque Monte- 
rey. 



"THE NE'ER-DO-WELL" DOES WELL. 

According *o a telegram received Tuesday, Dec. 21, by Wil- 
liam N. Selig. president of the Selig Polyscope Company, "The 
Ne'er-Do-Well," the spectacular production in nine reels opened 
the evening of Dec. 20 in Clune's Auditorium, Los Angeles, 
Cal., and the "S. R. O." sign was shown early. The word 
"great" is used in commenting upon the production. "The 
Ne'er-Do-Well" was written by Rex Beach and produced by 
Colin Campbell. Beach also wrote "The Spoilers," that other 
great Selig production, and "The Spoilers' was produced by 
Campbell. Scenes in "The Ne'er-Do-Well" were fllmed in 
Panama, where Mr. Selig escorted a special company to the 
Panama Canal Zone. "The Ne'er-Do-Well" is considered a 
worthy successor to "The Spoilers," and Miss Kathlyn Williams 
and the others who contributed to the success of "The Spoilers'* 
enact leading roles in "The Ne'er-Do-Well." 



"BROUGHT HOME" (Essanay). 

This photoplay contains a pretty sentiment that tugs strong- 
ly at the heart strings. The child scenes at the orphanage are 
especially delightful. There is much of pleasing humor In 
them, but they all border on pathos and many situations bring 
the tears to the eyes. It is the story of a rich bachelor who 
goes to the dogs because a woman refuses him, but is awakened 
to his responsibilities in life when he runs over a little orphan 
girl in one of his mad escapades in an auto. He puts her in 
a private school when she recovers. During his visits to the 




Scene from "Brought Home" (Essanay). 

orphanage while she Is ill he is taken with a little orphan boy, 
takes him out west on a ranch where they grow up together. 
Then comes the reunion after the children have grown up, and 
a touching love scene is enacted, the girl having fallen in 
love with the man who had visited her so often in the hospital. 
The scenes in the orphanage with the children playing their 
games, nursing their pets and trying to get some happiness out 
of a cheerless existence, strike straight to the heart. Rich.ard 
C. Travers and Ruth Stonehouse play the leads, Miss Stone- 
house enacting the parts both of the orphan girl and the 
woman grown. 



EXHIBITORS' "VIM" DIARY. 

Vim Films Corporation, producers of the popular "Vim" 
comedies, are distributing gratis to exhibitors and patrons of 
Vim Comedies a unique book of 192 pages which will be a big 
help to the exhibitors as a ready reference diary for past 
and future bookings. It will also enable him to keep a 
tab on his opposition, as well as a record of his own day 
and night receipts — including the dally weather conditions. 
Should there be any exhibitor overlooked, his demands will be 
supplied at the offices of the Vim Films Corporation, 326 
Lexington avenue. New York City. 



IMPERIAL EXCHANGE SUES GENERAL FILM. 

Suit has been commenced in the United States District Court 
by the Imperial Film Exchange against the General Film Com- 
pany and others for $750,000 damages alleged to have been 
caused by the defendants by unlawfully interfering with the 
business of the plaintiff company. The actual damage claimed 
is $250,000, but triple damages are claimed under the statute. 



104 



THE MOVING PICTURE WORLD 



January 1, 1916 



"CAUGHT WITH THE GOODS" (M-in-A). 

MinA scores another big laughable hit with the release 
of Jan. 6, 1916, "Caught With the Goods." This picture is 
especially adapted for all married men whose vocation neces- 
sitates their journeying on railroad trains, especially the 
class who find it impossible to make their eyes and feet be- 
have when they see a pretty girl across the aisle who (like 
themselves) has naughty eyes and naughty feet. In this case 
a married man's left bower, his mother-in-law, catches him 
with the goods. 



KNICKERBOCKER BACK ON PROGRAM. 

Under a special arrangement with the General I^ilm Company 
Knickerbocker star features have once more become a part of 
the General Film program, replacing the three-reel Edison Fri- 
day release. The first release of Dec. 24, entitled "Every 
Girl," was followed on Dec. 31 with "The Mysterious Bride," 
both of these splendid features having Miss Claire Whitney in 
the leading role. The future Knickerbocker star features will 
consist of star plots, star casts and star photography. 




B 



L.ANCHE SWEET Is at work on another photoplay In the 
Lasky studios. It is being directed by William C. De- 
Mille. 



Robert T. Haines has completed his work In "The Secret 
Agent," an Arthur Stringer photodrama, filmed at Jacksonville, 
Fla., by the Gaumont company for release on the Mutual pro- 
gram. Mr. Haines has returned to New York. 

* • • 
Under the direction of Lloyd Carleton, who has now Joined 
the ranks of Universal producers, Hobart Bosworth is at work 
on the production of a five reel filmization of Bret Harte's 
play, "Two Men of Sandy Bar," and in it Bosworth plays the 
role of Oakhurst, a character well known to the lovers of Bret 
Harte's works. 



"One of the Least of These" is the title of the child-labor 
play by Ashley Miller, in which his wife, Ethel Browning, will 
star next Spring, and the film version of which he is now 
working upon for simultaneous production on Broadway. For 
this dual work Mr. Miller has refused two offers to direct fea- 
ture films, one in the south and another in the west, on the 
completion of "The King's Game" for the Pathe Gold Rooster 
brand, which is about to be released. 
« * * 

In "No Greater Love," the Selig Red Seal play, to be re- 
leased through V-L-S-E, Inc., on Jan. 10 Miss Regina Badet, 
the emotional actress who assumes the role of "Sadunah, the 
Dancer," wears a large number of beautiful gowns of Parisian 
make. In the climax of this wonderful production, Miss Badet 
sacrifices a gown worth hundreds of dollars when she plunges 
over a precipice into the water below. 

• • • 

One of the best Ideas Edwin Middleton ever had was to 
allow Miss Cissy Fitzgerald to "play herself." Mr. Middle- 
ton directs Casino Star Comedies, and in a number of these 
Miss Fitzgerald has appeared as the star. At the Flushing 
studios of the Gaumont Company Director Middleton is now 
putting his good-natured star through some society comicali- 
ties which will be called "Leave It To Cissy." The manuscript 
was penned expressly for her by Joseph H. Trant. The author 
has seen to It that Miss Fitzgerald's wink is scheduled for a 
prominent place in the production. It will be released on 
Jan. 2. 

• • « 

Mary Pickford Is one of the happiest little girls In filmdom. 
She is enjoying the marvelous freedom of movement which 
comes with playing the leading character in "The Foundling." 
After nearly breaking her neck in Japanese sandals while play- 
ing in "Madame Butterfly," the Famous Players' star is revel- 
ing in the laxury of bare feet. "No more funny little cere- 
monies — I just romp around like a kiddie and have the time of 
my life," declares Miss Mary. 

• • • 

Bess Meredyth of Balboa's scenario staff is exceptionally well 
equipped for her work. After years of experience on the stage 
in stock, she went into pictures and relearned the art of act- 
ing from the camera's standpoint. Possessed of a lively im- 
agination, she was attracted to the authorship end of the 
game. Hence, she writes from actual studio experience. 

r « • • 

Kalem'.s Jacksonville, Fla., studio is being overhauled and 
there are rumors that a company will soon be sent there for 
the winter. 



Miss Stella Hammerstein is now at work at Jacksonville in 
a Gaumont production called "The Ace of Death." This thrill- 
ing photodrama is from the pen of O. A. Nelson and is being 
directed by William F. Haddock. Part of the play is located 
in a Central American city and "Silent Bill" Haddock has been 
fortunate in selecting locations about Jacksonville which ac- 
curately reproduce the tropical atmosphere. 

* • • 

Besides the Annette Kellermann picture, two other produc- 
tions are being made In Jamaica for William Fox, and these 
are now nearly completed. They are "Terese Rapuin," from 
the celebrated French play and novel, and "The Ruling Pas- 
sion," which has an Oriental coloring. 

* • • 

The old garage where the Lasky company studio oflices have 
held sway since the organization of the company, is to be re- 
modeled and made into private offices for the heads of the 
various studio departments. 

* • • 

Marshall Neilan was In Chicago Monday, Dec. 20. the guest 
of William N. Selig, president of the Selig Polyscope Company. 
Mr. Neilan was en route from New York City to the Paclflo 
Coast, where he ■will again direct Selig productions at the 
Los Angeles studios. Several important plays have been 
handed to Mr. Neilan, who will start production just as soon 
as he arrives at Los Angeles. • 

• • • 

Charlotte Walker, who has appeared in two Lasky produc- 
tions on the Paramount program — "Kindling" and "Out of 
Darkness" — will be the star in the picturization of "The Trail 
of the Lonsome Pine," in which she starred for several sea- 
sons on the legitimate stage. The motion picture rights to 
the play were obtained from Messrs. Klaw & Erlanger by 
Samuel Goldfish, executive head of the Jesse L. Lasky Feature 
Play Company. Miss Walker was leading woman this season 
with E. H. Sothern in a brilliant New York engagement. She 
has left for a protracted stay at the Lasky studios at Holly- 
wood, Cal. 

• • • 

Edward Jose, who is producing Kipling's "Light That Failed" 
for Pathe, expects shortly to take a large company south to 
finish the Sahara desert scenes required by the scenario. Mr. 
Jose filmed some of them on an island off Bridgeport, Conn., 
but the balance must be taken in more tropical surroundings. 

• • * 

Bessie Eyton is to appear as a Salvation Army lassie In 
"The Three Wise Men," a Selig feature now In course of pro- 
duction by Colin Campbell. 



Miss Marguerite Courtot left for the Gaumont winter studios 
at Jacksonville, Fla., Christmas day. The first Gaumont fea- 
ture in which she will appear as a star, a Mutual Master- 
picture, Edition de Luxe, will be released in February. 

• • • 

In "The Uncut Diamonds," a Selig one-reel photoplay just 
completed by the Selig Company, Miss Fritzi Brunette, for the 
first time since her advent ip pictures five years ago, donned 
the costume of a lady's maid. 

• • • 

Fannie Ward, whose acting in the Lasky production, "The 
Cheat," has created a sensation in Paramount theaters, has 
begun work at the Lasky studios on her third production. 
Miss Ward is among the most popular stars of the screen 
and she is under contract for a term of years to the Lasky 
Company. 

• • * 

The first Mutual Masterpicture, Edition de Luxe, made for 
the Mutual program by the Gaumont Company, will be re- 
leased Jan. 24. This big feature, called "As a Woman Sows," 
will have Miss Gertrude Robinson and Alexander Gaden in the 
leading roles. 

• • • 

"Their Quiet Honeymoon" is a title which might sound less 
like gentle Irony if it were the name of a story being produced 
by anyone but Al E. Christie. Lee Moran. Eddie Lyons and 
Betty Compson, the new Nestor leading lady, appear in the 
leading roles. The story will be told in one reel. 

* • * 

"A Tangle in Hearts," which was originally scheduled for 
release early in November, was changed on the Mutual program 
in order to allow two Harry Vokes comedies, "Beauty in Dis- 
tress" and "A House Party," to take precedence. This Casino 
Star Comedy, "A Tangle In Hearts," which features John Daly 
Murphy, was released Dec. 5. 

* • • 

A view of one of New York's beauty spots. Central Park, 
will figure conspicuously in the Vltagraph screen story, "Mrs. 
Dane's Danger." being produced by Wilfrid North, with Lillian 
Walker appearing in the principal role. The scenes were filmed 
from the roof of the Hotel Majestic and show a panoramic view 
of Central Park at its most interesting section. 

* • • 

Alfred Vosburgh, who plays juvenile leads opposite Miss 
Vivian Rich in "Flying A" dramas, has practically completed 
the script of a spectacular two reel subject in which he and 
Miss Rich will take the leading roles. 



January 1, 1916 



THE MOVING PICTURE WORLD 



105 



The Mutual Traveler, the anonymous beauty who appears In 
.all releases of "See America First." the weekly scenic reel 
made by Gaumont, has left Chicago for a visit to Duluth. 

• • • 

"Love Among Thieves" is a Selig feature play that has been 
put in production at the Pacific Coast studios of the Selig 
Company. The story was written by Grace McGowan Cooke. 

• • • 

"Life's Whirlpool," the new World Film feature with Hol- 
trook Blinn starring, ranges In scenic variety from a San 
Francisco dive to the heights of the Rockies and the Alkaline 
-wastes of Death Valley. 

• • • 

Joseph W. Smiley, chief director for the Ocean Film, will 
establish for it in the near future a children's stock company 
■similar to the one he organized for Lubin. In that company 
the oldest actor was six years of age, the leading man was 
four, the leading lady five and the heavy man three and a half. 
Smiley got great work out of the tots by talking to them like 
grownups and putting them on honor as members of the pro- 
fession with pride in their work. 

• • • 

E. Phillips Oppenheim wrote "Mr. Grex of Monte Carlo" be- 
fore the present great war began in Europe. The Lasky Com- 
pany recently completed its picturization with Theodore Rob- 
.erts as the star. Its story tells of negotiations between the 
■different warring countries leading up to the breaking point 
of diplomacy. 

• • • 

Cleo Ridgely and Wallace Reid will appear as co-stars In 
"The Golden Chance," a Lasky feature just completed and to 
Ibe released in January on the Paramount program. 

• • • 

The summer home of George Sullivan, one of Milwaukee's 
wealthiest citizens, was used in Essanay's five-act feature, 
"The Misleading Lady." The home is located at Fox Point, 
-a short distance from Milwaukee, and in architecture the style 
-of an enormous log cabin is closely followed. The structure 
alone cost $25,000. 

• • • 

Jack Plckford has been cast as a struggling young play- 
■wrlght in the Selig three-reel Special, "It Can Be Done." 

• • • 

"Real manuscripts, from real authors, at real prices" Is the 
.slogan with which Maurice Tourneur. vice-president and gen- 
eral manager of the new Paragon Films, Inc., will start the 
new year for that company. He says he has had enough of 
■the ordinary "scenario writer" situations and all of the so- 
called "unusual" ones from that source. What he earnestly 
■seeks now, and what he is willing to pay well for, are original 
stories, written directly for the screen by literary geniuses. 

• • * 

The very title of the photoplay in which Hal Forde Is starred 
In a Rialto Star Feature, "Lessons in Love," is sufficient to 
.pique interest. Tet reports of exhibitors specify that those 
who come only out of curiosity are well repaid by the in- 
-terest developed by this pretty light comedy. In this multiple- 
reel feature Miss Lucille Taft plays opposite Mr. Forde. 

• • • 

Director Colin Campbell has begun production of "The Three 
Wise Men," a symbolical story in three reels to be released 
In the near future. Thomas Santschi and Bessie Eyton are 
playing the principal roles supported by Marion Warner, Harry 
Lonsdale and others. 




CHICAGO, ILL. — Paul F. Olsen, 127 North Dearborn street, 
is preparing plans for a two-story theater, store and 
apartment building, to cost ^100,000. 

Gadsden, Ala. — V. Bacon and others will erect a modern mov- 
ing picture theater. 

Lincoln, 111. — E. Jones has erected a new moving picture 
theater here, with seating capacity of 400. 

Indianapolis, Ind. — The Apollo theater, at the corner of 
South East and McCarty streets, has been purchased by E. 
W. Howard. The house was formerly conducted by E. M. 
Houser. 

Topeka, Kan. — A new moving picture theater Is being erected 
at 508 Kansas avenue by C. A. McGuigan. It will have seat- 
ing capacity for about 600 persons. 

Helller, Ky.— J. M. Pickell & Son have opened a new moving 
picture house here. It has been named the Rex and has seat- 
ing capacity of 250. 

Louisville Ky. — Joseph & Joseph have prepared plans for 
a moving picture theater to be erected at Second and A streets, 
with seating capacity of 750. 

Webbville, Ky.. — A new moving picture theater has been 
opened by H. H. Keinner. 

Baltimore, Md. — S. Raith plans to erect a one-story brick 
and concrete moving picture theater, 22 by 120 feet, at 2804 



Pennsylvania avenue; will have wood-covered floor, steara heat, 
electric lighting; seating capacity 400; cost, about $6,000. 

South Boston, Mass. — Mt. Washington Theatre company, care 
M. S. Williams. 6 Beacon street, Boston, plans to erect a two- 
story theater and office building, 98 by 150 feet, to cost $100,000. 

Albert Lea, Minn. — F. B. Wheeler and R. D. Tomlinson have 
purchased the Royal theater. 

Buhl, Minn. — The seating capacity of the Crescent theater 
nas been increased. 

Wabasso. Minn. — A new addition has been built to the Prin- 
cess theater. 

Cape Girardeau, Mo. — M. E. Worcester, 310 H. H. building, 
is preparing plans for a one and two story picture theater, 
35 by 164 feet, to cost $10,000. 

Omaha, Neb. — Extensive Improvements are to be made to the 
Strand theater. 

Jersey City, N. J. — Harry J. Max, 9 Orient place, plans to 
erect a fireproof moving picture theater and store building, to 
cost $20,000. 

Trenton, N. J. — The new Market Street theater, located at the 
corner of Market and Union streets, has been opened to the 
public. , 

Buffalo, Okla. — The Pastime is the name of a new moving pic- 
ture theater opened here by Bonheur Bros. 

Indiana, Pa. — Godfrey Marshall plans to erect a one-story 
moving picture theater, to cost $25,000. 

Philadelphia, Pa. — Manheim Amusement company has dis- 
posed of Its Interest in a theater, a one-story building and a 
three-story dwelling, at 5123-25 Germantown avenue, to John 
CourdufE for a nominal consideration, subject to a mortgage 
of $14,000. The properties are assessed at $25,000. 

Philadelphia, Pa. — Empire theater, formerly the Park, located 
at the northeast corner or Broad street and Fairmount avenue, 
was purchased at public auction by W. L. Nevin for $130,000, 
of which $100,000 remains on mortgage. The property consists 
of a large theater building on a lot 91.7 feet on Broad street, 
130.3 feet on Fairmount avenue and 52.11 feet on Olive street. 
It is assessed at $150,000. 

Hopewell, Va. — Village Amusement Company organized with 
$50,000 capital stock. J. M. Luke, cashier Virginia State bank, 
president: L. G. Humphries, City Point, Va., vice-president; 
Paul Barringer, secretary-treasurer. Will erect moving pic- 
ture theater to seat 650 persons. 

Colfax, Wash. — Edward Kratzer has opened a new moving 
picture theater. 

Elkins, W. Va. — Work is being pushed to completion on the 
new moving picture theater, the Hippodrome, for R. H. Tal- 
bott. The house will have seating capacity of about 1,200, and 
cost approximately $30,000. 

Bloomer, Wis. — William Prince has disposed of his interest 
in the old Andrews Opera house to Frank and Herman Schlenk. 





This IS the Man 

who rose from nothing, be- 
came world's champion, fell 
in love with a society bud, 
then eloped by mistake with 

''The Other Girl 



f> 



SIMPSON SOLAR SCREEN 

SEAMLESS SEAMLESS 



THE PERFECT PROJECTION 
SURFACE 

Write for booklet and full particulars 



.^F'RED L.. SIIVIRSOI 

113 West 132nd Street, N. Y. City 

Patented June, 1908 



106 



THE MOVING PICTURE WORLD 



January 1, 1916 



Trade News ol the Week 

Gathered by Ovir Own Correspondents 



Doings in Maine 

Bangor Exhibitors Will Miss General Film Branch Manager Ehrgott Who Goes to 
the New Haven Office— G. H. Newhall Will Succeed Him— A Hamilton Exhib- 
itor Injured — Mutual Office Moves to Bangor — Other Items. 

By J. P. Flanagan, Maine Correspondent of Moving Picture World. 



A. L. EHRGOTT LEAVES BANGOR. 

BANGOR, ME. — Maine exiiibitors are sor- 
ry to lose tiieir good friend A. L, Ehr- 
gott, manager of the Bangor General Film 
branch, who has been transferred to the 
exchange of the same company at New 
Haven, Conn., and has left for that city. 
Mr. Ehrgott is one of the most popular 
film men who have ever struck the good 
old state of Maine, and during his ac- 
quaintance of near three years with the 
exhibitors and other film men it is hard 
to part with him. And Mr. Ehrgott says 
It's like leaving home. Both he and Mrs. 
Ehrgott have made a great many friends 
while in Bangor, for they are both charm- 
ing people, whom it is a pleasure to know. 

Mr. Ehrgott has been with the General 
Jor four years, having started in at the 
West 23d street branch of that company 
in New Tork City, and after a year and 
a half there he was sent to Bangor. He 
has had the pleasure of seeing the busi- 
ness grow most encouragingly, and It is 
well known that he has most emphatically 
made good. 

To succeed Mr. Ehrgott, George H. New- 
hall of Lynn, Mass., has been appointed. 
Mr. Newhall is no stranger in Bangor, 
having been an assistant to Mr. Ehrgott 
at this office for five months during 1913. 
He has been connected with the Boston 
office of the company for the past five 
years. He is well known among the ex- 
hibitors in this section of the state and 
will be given the glad hand w^herever he 
goes. For the next few weeks he will be 
engaged in calling on the trade most of 
the time, renewing old acquaintances and 
making new ones. 



MANAGER W. T. FRENCH HURT. 

Friends of Mr. W. T. French, proprietor 
and manager of the Dream and Heywood 
theaters at Houlton, Me., will be pained 
to learn that he is at the present writing 
confined to the hospital, suffering from a 
broken leg. His many friends join in 
■wishing a speedy recovery. During Mr. 
French's enforced absence, his assistant 
manager, Mr. W. C. Benson, is very ably 
directing the destinies of both houses. 

The Dream is playing Paramount fea- 
tures and Mutual program and doing good 
business. The Heywood is playing road 
attractions and special productions. Among 
the coming attractions at the Heywood 
are "The Birth of a Nation" and Tinker's 
novelty dance orchestra. 



PARAMOUNT ENTERTAINS. 

Eastern Maine exhibitors were the 
guests of the Paramount corporation at a 
gathering in the Bangor House last Thurs- 
day night, the first of its kind ever held in 
this section of the state. After a fine 
supper they were addressed by George K. 
Robinson, publicity man from the Para- 
mount offices. 

The purpose of the meeting was to bring 
the exhibitors into closer touch with the 
producer, giving them an insight into how 
pictures are made, how service is rendered 
and other matters. Suggestions helpful 
to the exhibitors were offered and the oc- 
casion furnished the film men an opportu- 



nity to become better acquainted with each 
other and to discuss phases of the busi- 
ness of value to each. N. Ross, Maine rep- 
resentative of Paramount pictures, as- 
sisted in the arrangements for the meet- 
ing. 



MUTUAL COMING TO BANGOR. 

William C. Green, of Portland, Me., man- 
ager of the Mutual, tells the Moving Pic- 
ture World correspondent that the Mutual 
headquarters in Portland will be moved to 
Bangor in the spring, and it is pro'^able 
that the office will be located in the Ex- 
change building. Bangor is more centrally 
located than Portland. This will make the 
fourth film exchange in Bangor, the Gen- 
eral, Universal and United now being rep- 
resented here. Bangor Is thus the lead- 
ing film distributing city ffi the Pine Tree 
state. 

Bangor Maine's Film Center. 

Bangor, Maine, is rapidly becoming the 
leading film distributing center in the 
state of Maine. Already there are three 
film exchanges here, the General, United 
and Universal branches, and it is reported 
that another company is to locate here in 
the spring. Bangor is near the geograph- 
ical center of the state, which makes it 
a good shipping point for quick express 
delivery, it has good railroad connections 
and from here, exchange men and repre- 
sentatives can leave for any part of the 
state and find the distance comparatively 
short. All we need now is a moving pic- 
ture producing company and perhaps that 
will come In the not too distant future. 



NEW FOX REPRESENTATIVE. 

N. Shapiro has been appointed to suc- 
ceeds Mitchell Granby as the representa- 
tive of the Fox Film in the state of Maine. 
Mr. Shapiro, after a trip through the state, 
reports business as fine. 



W. M. WHITE TO HEAD UNITED. 

William M. White has been appointed 
Maine manager for the United Film Com- 
pany, with headquarters at Bangor, suc- 
ceeding E. B. Tinker. Mr. White began 
his theatrical career at Tony Pastor's 
New York, longer ago than you would 
think for such a young man. He opened 
one of the first motion picture theaters 
in America in a small store at Eighth 
avenue and Thirty-fourth street, opposite 
Hammerstein's, in 1903, and since then 
has been connected with many theatrical 
houses in Lawrence and Lowell, Mass. 
Later he was on the road for the Univer- 
sal Film company. 

The Star theater, Fairfield, and Union 
hall, Searport, have taken on Universal 
service. 



Manager Pray Got His Crowds. 

Manager James Pray of the Silver thea- 
ter, Waterville, Me., started the serial, 
"Neal of the Navy," oft in great style at 
his house recently. He hired a brass band, 
had a parade, with concerts, and by this 
means succeeded in getting big crowds, all 
of whom promise to keep right on coming. 



Theater's Name Pleases Farmington. 

The Farmington, Me., Chronicle, a news- 
paper published in the home town of the 
late Madame Nordica, expresses the ap- 
preciation of Farmington people for the 
action of Manager Fred E. Mortimer of 
Freeport in naming his splendid new the- 
ater the Nordica. The Chronicle says, 
"The people of Farmington, Madame Nor- 
dica's old home town, will certainly ap- 
preciate this tribute to her memory and 
surely Freeport people have shown a 
sense of propriety that is commendable 
and worthy of imitation in Maine or any- 
where the wide world round. The Nordica 
is built by a man who has had 46 years' 
experience in the show business, Fred E. 
Mortimer, manager of the new theater." 



Fire in Belfast House. 

The Universal theater, at Belfast, Henry 
Maddocks, proprietor, was badly gutted 
by fire recently. The fire started in the 
basement near the furnace. Only the mov- 
ing picture machine and films were saved. 
Because of the furnace being under the 
theater proper, the Belfast city clerk has 
refused to grant Mr. Maddocks a license 
to conduct his theater for the present. 
Universal films are now being shown in 
the Opera House. 



Pine Tree Notes. 

The Bijou theater, Bangor, is now usins 
Universal service. 

Manager A. L. Ehrgott, just leaving 
the Bangor office of the General Film 
company for New Haven, Conn., was pre- 
sented with a handsome desk watch by 
the Bangor employees of the company, 
testifying to the esteem in which he is 
held by the people who have worked un- 
der him in Bangor. 

F. F. McLaughlin has opened a moving 
picture house at Wytopitlock, showing 
one night a week. 

Edward Dore has opened G. A. R. hall, 
Bucksport, with a moving picture show 
running two nights a week. 



NEW YORK SUNDAY SHOW NOTES 
A Glimpse at Progress in New York 

State. 

By Billy Bison, Buffalo Correspondent (229 

Oxford ave.) of Moving Picture World 

BUFFALO, N. T.— In looking over re- 
ports on Sabbath shows in New Tork 
State we find it stated that District At- 
torney Stowell of Steuben County, N. T., 
has been trying to prevent Sunday shows 
in the moving picture theaters of Corn- 
ing, N. T. 

On the question of Sunday shows In 
Auburn, N. Y., theater managers contend 
that there is a demand for amusements 
Sunday afternoons and evenings and that 
entertainments presented at that time do 
not interfere with church attendance. 
They declare that it is no worse for the 
masses to go to picture houses on Sunday 
than it is for "the classes" to motor on 
Sunday, or play golf or do various other 
things. 

A report from Schenectady, N. Y., says 
that the six charitable institutions of that 
city which were each given $700 last 
Christmas by Mayor J. Teller Schoolcraft, 
of Schenectady, as their equal share of 
the monies received from moving picture 
houses during the year for operation on 
Sundays, will not receive so large a sum 
this year. 



January 1, 1916 



THE MOVING PICTURE WORLD 



107 



Lockport Exhibitor Asked to Give 
Children's Matinee. 

Henry F. Thurston, proprietor of the 
Temple theater, Lockport, N. Y., has been 
asked by the Mothers' club. Parents", 
Teachers' association ana school teachers 
of the city to provide a picture show Sat- 
urday afternoon of each week for the en- 
tertainment of the city's school children. 
Superintendent of Schools, Emmet Belk- 
nap, of Lockport, has approved the idea. 



Sabbath Show at Elmira's Colonial. 

Moving pictures and sermons featured 
on a recent Sunday nignt at the Colonial 
theater, Elmira, under the auspices of 
the Park church and its pastor, the Rev. 
S. E. Eastman and the Rev. Albert E. 
Cornwell of that city. Mr. Cornvrell was 
the speaker. He said that he had been 
wondering why people will go to a thea- 
ter on Sunday evening when they will not 
go to a church. He said he had concluded 
that It Is because the service In the thea- 
ter is more democratic. One can go there 
without getting into somebody's else's 
pew, and without dressing up, and they 
are sure of a welcome. 



Films Aid Sunday Night Services. 

Moving pictures are being featured at 
a series of Sunday night services In the 
parish house of Trinity Episcopal church, 
Buffalo, pictures are used as a means of 
religious education. Films illustrating 
stories from the natural sciences are 
thrown on the screen. There is hymn 
singing and a brief talk to drive home 
some lesson brought out in the pictures. 



It is rumored that a moving picture 
theater may be built at the rear of the 
Alhambra hotel, Ithaca, N. Y. 

A man who recently annoyed a girl In 
the Lyndhurst moving picture theater, 
Rochester, was fined $90. 

Manager Michaels of the Academy the- 
ater, Buffalo, recently stationed men in 
the uniforms of German soldiers at the 
front of his house. A machine gun of the 
latest type was also shown. The purpose 
was to advertise the moving pictures, 
"The German Side of the War." 



NEW YORK MIDSTATE LETTER. 

By E. O. Weinberg, Troy Correspondent of 

Moving Picture World. 

Cohoes Opera House Items. 

COHOES, N. Y.— On Friday, Dec. 10, the 
manager of the Cohoes Opera house, 
Mr. D. Core, gave a private showing of 
"Damaged Goods" to forty representative 
citizens, included among whom were sev- 
eral ministers and city officials. 

Cohoes Opera house starts Triangle serv- 
ice Monday, Dec. 20. 



Pathe Office in Albany. 

Mr. Fred Flarity, manager of Pathe 
Syracuse office, has been In Albany several 
times looking for a location to open a 
large branch for Pathe. 



Troy Items. 

"The Battle Cry of Peace" Is playing a 
return engagement in Troy and Albany 
at Proctor's theaters. The return engage- 
ment Is for six days In each Instance. 



Mr. Frank Barhydt has taken over the 
Glen theater, Troy, N. Y., and he Intends 
soon to open Bolton Hall as an ice skating 
rink. 



It is rumored that Mr. H. Hellraan Is 
about to open another picture theater. 



Several scenes In "Inspiration" were or- 
dered cut by the chief of police In Albany, 
N. Y., when recently put on by the Clinton 
Square theater. 



Pathe Is busy screening and booking 
"The Red Circle," although many houses 
seem to fight shy on serials. 



Subpoenas in New Jersey 

In Jersey City, Moving Picture Interests' Association Continues Its Fight Against 
Ridiculous Blue Laws — Many Summons Sworn Out Against Those Who Did 
Business on Sabbath — Film Men Also Arrested. 

By Jacob J. Kalter, Newark Correspondent of Moving Picture World. 



T ERSEY CITY, N. J. — The Moving Pic- 
J ture Interests' Association, of this 
city, continuing its campaign to arouse 
public sentiment against the observance 
of the old "New Jersey blue laws," caused 
Clerk Markley, of the First Criminal 
Court, to swear out no less than 139 sub- 
poenas against as many alleged violators 
of the vice and immorality act who did 
business Sunday, Dec. 12. By request of 
Counsellor Fred C. Henn the subpoenaed 
ones will not be called until after the 
holiday season. 

Only two moving picture managers 
opened their houses and were promptly 
arrested. Harry Schlesinger, manager of 
the Orpheum theater, at the Five Corners, 
and his operator, John Fels, were arrest- 
ed and bailed out by August Kost. The 
other place opened was the Nickelette, at 
131 Brunswick street, under the manage- 
ment of Louis Calitri. Mr. Calitrl, to- 
gether with his operator, Aaron Lowen- 
thal, was also arrested. 

At Long Branch an all night continu- 
ous prayer for divine aid in the fight to 
close the picture shows on Sundays was 
held in the First Baptist Church, under 
the leadership of Rev. Charles F. McKoy. 
Picture shows have been held every Sun- 
day evening since last June. 



EXIT NOTICES. 

The Fire Board of Newark adopted the 
suggestion of Commissioner Hubert F. 
Hahn that managers of theaters be asked 
to insert in a conspicuous place in the 
regular program the following notice: 
IMPORTANT! 

Pick out the exit nearest to your seat 
now. In case of emergency walk to this 
exit; do not run. 



MUTUAL HAS GOOD BUSINESS. 

To the representative of the MOVING 
PICTURE WORLD, Manager Lynn S. 
Card, of the Newark branch of the Mutual 
exchange, made the following statement 
Wednesday: "We have done more busi- 
ness during the week ending Dec. 18, than 
during any other week since we have been 
established at our new office, 25 Bran- 
ford place Furthermore, we expect a 
continuation of this excellent condition 
for several more weeks to come." 

Frank L. Doyle, who covers Hudson 
County as roadman for the Mutual ex- 
change, reports good bookings for Mu- 
tual's latest serial, "The Girl and the 
Game." 



ROYAL SECURES ALCO RIGHTS. 

Leo Singer, manager of the Royal ex- 
change, at 288 Market street, has secured 
the exclusive New Jersey rights to the 
productions of the Alco Features. The 
contract whereby Singer obtains the sole 
agency of this state goes Into effect Jan. 1. 



PATHE'S COLORED PICTURE. 

Manager Albert Reinlieb, of the Pathe 
branch, told the WORLD correspondent 
last week that the "Beloved Vagabond," 
Pathe's wonderful picture in colors, will 
be shown at the Paramount theater. 
Broad and Hill streets, Newark, beginning 
Dec. 27. Mr, Reinlieb invites the exhibi- 
tors of New Jersey to view the picture 
while It is shown here. 



NEW CRAWFORD THEATER 

The Crawford theater, Broad and Orange 
streets; Newark, filed articles of incor- 
poration Wednesday at the office of the 
county clerk. The capital stock is $100,- 
000. and the purpose given is to operate 
a moving picture theater. John G. Craw- 
ford is mentioned as registered agent. 



The Crawford theater was erected several 
months ago and has been operated as a 
motion picture place since its erection. 



OPERATORS' BALL SOON. 

Newark Local, 244, I. A. T. S. E., com- 
posed of moving picture operators, wIU 
hold its second annual ball at Kreuger's 
Auditorium, on Feb. 4. It is expected that 
many notables will attend. Last year's 
affair was a decided success, and it Is 
confidently predicted by those in charge 
that this coming affair will greatly sur- 
pass its predecessor. 



PARK PLACE SHOWS PICTURES. 

Beginning Christmas the showhouse on 
Park place used for several years by P. 
F. Proctor, and quite recently by the 
Forsberg stock company, will revert to 
the Proctor interests, and pictures of the 
war will be the initial attraction. The 
pictures entitled "Germany on the Firing 
Line" are the authorized German stall 
pictures. 



NEW JERSEY CITY THEATER. 

The National Theater company has filed 
a contract at the office of County Clerk 
John J. McGovern, In Jersey City, for the 
erection of a new theater at a cost ap- 
proximating $55,000. The theater wiU be 
located on Central avenue and it will ex- 
tend through to Bleecker street. 



WURLITZER NEWARK OFFICE. 

The Rudolph Wurlitzer company, man- 
ufacturers of theater orchestras, have ap- 
pointed Edwin A. Rambonnet Newark dis- 
trict manager. Mr. Rambonnet was for- 
merly manager of the SomervlUe theater, 
Somerville, N. J., and also at one time 
managed the Fox theater and Loew the- 
ater, both of New York. Mr. Rambonnet 
has been exceedingly successful In the 
short time that he has been here. He in- 
formed the Newark correspondent of the 
MOVING PICTURE WORLD that within 
two weeks he had installed theater organs 
at the Park theater, 191 Bloomfield ave- 
nue; Walnut theater, 214-216 Walnut 
street, and the Victoria theater, all in 
Newark. 



Court Announces Contracts. 

Manager Myers, who has recently ac- 
quired the Court theater. Market and High 
streets. Newark, announced that although 
the policy of the house will be not to bind 
Itself to any one producer, the contracts 
for features have been closed with the 
V-L-S-E, and with the Pathe exchange. 
Mr. Myers also contemplates contracts 
with the larger producing companies. 



Changes to Pictures. 

The Bon Ton theater, Newark avenue, 
Jersey City, under the management of 
Edward Cadugan, has discontinued vaude- 
ville and In the future will be devoted to 
high class film productions. 



More War Pictures. 

The German battlefield pictures taken 
by Edwin F. Weigle, staff photographer 
of the Chicago Tribune, were presented 
at the Newark theater last week to large 
audiences. One-half the proceeds was do- 
nated to the Blind and Crippled Soldiers' 
Fund. Altogether Newark has been treat- 
ed to some excellent war films. 



Manager Myers, of the Court theater. 
Market and High streets, Newark, an- 
nounces that he will be the first exhibi- 
tor in Newark to show the new Universal 
serial "Graft," which started In his the- 
ater Thursday, Dec. 16. 



108 



THE MOVING PICTURE WORLD 



January 1, 1916 



Theaters in Reading, Pa. 

City Has Twenty Picture Theaters of Which It May Well Be Proud — Fine Organs, 
Good Music and the Best of Films — Inspectors Find Sanitary Conditions Excel- 
lent — List of Houses. 

Special to Moving Picture World from Philadelphia News Service. 



READING, PA., boasts of having twenty 
motion picture theaters scattered 
throughout its confines. These theaters 
are of the most modern type, are equipped 
with the latest paraphernalia for the pres- 
entation of the pictures. A large percent- 
age of these establishments are equipped 
with mammoth organs which, with vari- 
ous musical attachments, tend to make 
the exhibition realistic to an extreme. 
Many lovers of good music are patrons of 
the moving picture theaters. 

The theaters are subject to inspection 
by the city health authorities and it is 
pleasing to note that the sanitary condi- 
tions and the ventilation systems are 
numbered among the best in the country. 
The majority of playhouses are managed 
by experienced moving picture exhibitors 
and this fact alone has caused the busi- 
ness to become one of Reading's foremost 
enterprises. Following is a list of the 
moving picture theaters, their location 
and those in charge: 

Cosy, 724 Mulberry street, C. L. Snyder. 

Empire, 739 Penn street, Carr & Schad. 

Family, 831 Walnut street, A. Miller. 

Gem, Tenth and Spring streets, Julius 
G. Hansen. 

Laurel, 640 Laurel street, Mrs. H. A. 
Ernst. 

Lyric, 810 Penn street. Frank D. Hill. 

Majestic, 108 Oley street, George W. 
Bennethum. 

Palace, 734 Penn street, Cornelius G. 
Keeney. 

Penn, Penn avenue, West Reading, G. N. 
Relft. 

Pictureland, 645 Penn street, George W. 
Bennethum. 

Princess, 819 Penn street, Carr & Schad. 

Prex, Cotton and 17V4 streets, F. A. 
Gould. 

Royal, Spring and Church streets, C. U. 
Gery. 

San Toy, Front and Green streets, Benn 
H. Zerr. 

Savoy, Tenth and Greenwich streets, 
Leroy B. Reinert. 

Schuylkill Avenue, 649 Schuylkill ave- 
nue. Benn H. Zerr. 

Star, 134 S. Tenth street, L. C. Bright. 

Victor, 748 Penn street, Carr & Schad. 

Victoria, 1645 Moss street, Charles Graul. 
•Queen, Eleventh and Elm streets, Wit- 
man and King. 



THEATER SOLD AT AUCTION. 

The Empire theater, of Philadelphia, 
formerly the Park, located at the north- 
east corner of Broad street and Fairmount 
avenue, was recently sold at public auc- 
tion by S. T. Freeman & Co. for $39,000, 
subject to a mortgage of $100,030 bearing 
interest at 5 4-10 per cent., due August 
next. It is believed to have been pur- 
chased for John Wanamaker, although Mr. 
W. L. Nevin, Wanamaker's real estate 
agent, would neither deny nor affirm the 
rumor. The property has a frontage on 
Broad street of 91 feet 7 inches, 13 feet 3 
inches on Fairmount avenue and 52 feet 
11 inches on Olive street, 



MUST KEEP AISLES FREE. 

Director La Barre, of the Department 
of Public Safety, of Trenton, N. J., has 
recently Instructed Chief Bennett of the 
fire department to notify the proprietors 
of moving picture theaters in that vicin- 
ity to keep the aisles in their theaters 
open at all times. Violations of this no- 
tice will likely cause the suspension of 
the license of the theater in question. For 
some time past Director La Barre has had 
firemen stationed in all public places of 
amusement in order to safeguard the lives 
of the public who attend such perform- 



ances. This is a very good idea and has 
met with the approval of the exhibitors 
of Trenton. 



THE THEATERS COMPANY. 

The Theaters company was recently in- 
corporated under the laws of the State of 
Delaware for the purpose of conducting 
places of amusement of all descriptions. 
The new concern has been capitalized for 
$600,000, Herbert E. Latter, Norman P. 
Coffin, Wilmington, Del., and Clement M. 
Egner, of Elkton, Md., being the principal 
incorporators. 



"The Nation's Peril." 

"The Nation's Peril," a Lubin five-reel 
plea for preparedness, was recently given 
its first showing in the auditorium of the 
Curtis building for the entertainment of 
the employees of the Curtis Publishing 
Company and their friends. The presen- 
tation was given under the auspices of 
the Curtis Club. The photoplay deals prin- 
cipally with the question of armament, 
although an interesting romance runs 
throughout the story. 



Arthur Johnson in Accident. 

Arthur Johnson, of 1711 Spring Garden 
street, one of the most popular moving 
picture actors in the country, was recent- 
ly given a severe shaking-up when his 
automobile was struck by a trolley car at 
12th and Market street. One of the rear 
wheels was torn from the machine and 
Mr. Johnson narrowly escaped flying 
through the air and receiving severe in- 
juries. He was taken to his home in a 
taxicab. 



Business Notes and Theater Changes. 

Prank Groat, of Athens, Pa., recently 
announced that he has sold his complete 
moving picture outfit, one of the best in 
the state, to the First Methodist Episcopal 
Church, of Elmira, N. Y. According to 
Mr. Groat it is the intention of those in 
authority at the church to use films in 
connection with all services. 

The Palace theater. Main and Mill 
streets, Norristown, Pa., have contracted 
for the exclusive showing of Triangle 
pictures in that city. Commencing Mon- 
day last the exhibition of these photo- 
plays has continued with great success 
and the people of Norristown are unani- 
mous in their approval of these first class 
films. 

The moving picture theater and two- 
story store and dwelling at the southwest 
corner of Fifty-first and Aspen streets, 
Philadelphia, was conveyed by Robert J. 
Behney to Edward D. Chaninel subject to 
a mortgage of $25,000. The lot is 126 by 
63 feet, and is assessed at $22,000. 



WASHINGTON EXCHANGEMEN 
STARTLED BY HUGHES BILL. 

Call Upon National Exhibitors to Begin 

Campaign. 
By Clarence L. Linz, Washington Corre- 
spondent of Moving Picture World. 
'pHE members of the National Ex- 
changemen's Association were surprised 
when, during the meeting held in the of- 
fices of the Metro exchange, the announce- 
ment was made that Congressman Dudley 
M. Hughes, of Georgia, had reintroduced 
his bill in the House of Representatives 
providing for the censorship of motion 
pictures. 



All of the exchangemen present voiced 
their views on the subject and it was the 
unanimous opinion that this was the most 
drastic pieces of legislation that the film 
business has ever had to face. It was felt 
that the local organization was not situa- 
ated so as to combat the measure, even 
though located in Washington, but it was 
the sense of the meeting that it go on 
record as opposed to the bill and to lend 
all co-operation possible in a movement 
looking to its defeat. 

Bach of the provisions of the bill was 
gone over very carefully and it was de- 
clared that if enacted into law it would 
prove a heavy blow to the film business. 
Practically every line of it was the sub- 
ject of severe criticism. 

The secretary of the association was 
instructed to secure additional copies of 
the bill and to notify various other ex- 
changement throughout the country of 
the pending legislation. 

As has been repeatedly suggested In the 
MOVING PICTURE WORLD, it was con- 
sidered that it would be a good plan for 
all the exhibitors in the country to se- 
cure slides and exhibit them in their re- 
spective theaters in a campaign to make 
known to the people at large what cen- 
sorship really means. The members were 
informed that certain members of Con- 
gress had expressed their intention of 
supporting the bill with a view to secur- 
ing its passage at this session. 



HY-ART MASTERPLAYS COMPANY 

A. S. Hyman, who last week resigned 
from the position of manager of the local 
branch office of the General Film Com- , 
pany, has formed the Hy-Art Masterplays 
Company, and is opening offices at 1311 
H street, northwest. Associated with him 
will be John Payette and Miss E. M. Gib- 
ney. Others who are to be connected with 
the newly-formed company are J. Eise- 
man, E. A. Sherwood, L. H. Berg and 
Will Mack. With the exception of the 
two latter, all of those named come from 
the offices of the General Film Company. 

John Payette is one of the most popular 
of the young film men in this territory. 
He is generally well liked and is of the 
type of man upon whose word one can 
always depend. He has seen service on 
both sides of the fence, for before becom- 
ing assistant manager 
of the branch office 
here, he was manager 
I of the Rhode Island 
theater. For a number 
of months he was in 
charge of the Baltimore 
office of the General 
I Film Company and upon 
the coming of Mr. Hy- 
man he was recalled to 
Washington to assist 
the latter. 
J. J. Payette. J. Eiseman was as- 

sistant to Mr. Payette. 
Mr. Sherwood came to Washington from 
the New York office some time ago to act 
as assistant booker. Miss E. M. Gibney 
was the private stenographer of Mr. Hy- 
man and she goes with the new company 
to serve as Its secretary and to assume 
charge of the office, for all of the male 
members of the force will be on the road 
the greater part of the time. 

Mr. Berg was formerly associated with 
a New York film concern as traveling rep- 
resentative, while Mr. Mack was on the 
road much of the time with big produc- 
tions. These two and Mr. Hyman are each 
to take out a copy of the film, "The Bat- 
tle Cry of Peace," the others named play- 
ing the houses. The new concern expects 
to add other large productions which they 
will carry through Virginia, West Vir- 
ginia. North and South Carolina and 
Florida. 




THE GRAND AT MORGANTOWN. 

MORGANTOWN, VIRGINIA. — H. A. 
Christy has just completed the remodel- 
ing of the Grand theater in Morgantown, 
Va. Artisans had been busily at work 



January 1, 1916 



THE MOVING PICTURE WORLD 



109 



for four weeks and the result is that the 
theater is now most attractive. The walls 
have been tinted a deep red, while the 
proscenium arch is finished In old ivory, 
blending into the cream tinted ceiling and 
making a contrast delightful and restful 
to the eye. The lobby is also tinted red 
to match the interior of the auditorium. 
Eetlring rooms have been installed for 
the convenience of both men and women 
■ patrons, and other conveniences are being 
provided. 

It was early in the year 1906 that Mr. 
Christy realized the coming value of mo- 
tion pictures and caused the Grand to be 
changed over from a legitimate to a mo- 
tion picture theater. His was the first 
moving picture theater in the State of 
West Virginia, and he has run pictures 
continuously throughout the intervening 
years. 

During his ten years as an exhibitor, 
Mr. Christy has won the friendship of the 
people to the extent that he was forced to 
enlarge the seating capacity of the Grand. 
He is always on the Job looking for op- 
portunities to make his house more at- 
tractive and Inviting to the people of 
Morgantown. The music Is of the best. 



A Live Screen Club Now 

Pittsburgh Screen Club to Have Pleasant Quarters— Shown by Generous Subscrip- 
tions Towards New Rooms and Their Furnishing — Special Committee Has 
Gathered $450 — Probable Site— Other Committees. 

Special to Moving Picture World from Pittsburgh News Service. 

PITTSBURGH, PA.— Messrs. Lande, Aron- 
son and Hanna, the special committee 



NEW VIRGINIA HOUSES. 

There Is considerable building activity 
throughout the state at the present time 
and quite a large number of new motion 
picture houses are Included. In Hunting- 
ton, the Rltter-Vickers estate will erect 
a three-story brick, terra cotta and rein- 
forced concrete store and motion picture 
theater and apartment building which It 
Is estimated will cost about $75,000. The 
Princess Theater Company has started the 
construction of a one-story brick theater 
to cost $25,000, and other cities will soon 
come Into the limelight by reason of 
claiming ownership of many handsome 
theater properties. 



appointed by the Pittsburgh Screen Club 
at the last meeting to solicit funds to ac- 
quire and fit up clubrooms, report that 
they made a brief canvas last week with 
excellent success. Subscriptions aggre- 
gating over $450 have been received and 
many of the film and supply men are yet 
to be seen. 

The officers of the Screen Club held a 
meeting last Tuesday evening, Dec. 21, 
in the office of the Cameraphone theater. 
At this meeting the committee on finance 
was Instructed to secure all the money 
subscribed at once. 

M. Feitler suggested that the headquar- 
ters for the club be secured in the Cam- 
eraphone building, Fifth avenue, and Ira 
Aronson stated that he would fit up Room 
406 in elegant shape for the club. Messrs. 
Levison. Aronson and Feitler were ap- 
pointed a committee on furniture and fur- 
nishings. It Is expected that the new 
quarters will be ready for occupancy by 
the first of the year. 

Al. W. Cross and Leo F. Levison were 
appointed a committee on publicity. 
Messrs. Alnsworth, Peltier and Gibbons 
were appointed a committee on ball and 
music. 



E. A. Loudette Resigns. 

Ashville, N. C. — E. A. Loudette, who has 
been manager of the Strand theater. In 
Asheville, ever since the initial opening 
of that house, has resigned from that po- 
sition and will soon form other connec- 
tions. Mr. Loudette has had a wide ex- 
perience In the motion picture business 
and is quite well known in this section. 



GENERAL FILM'S NEW HOME. 
The General Film Company has moved 
from Its old location on Fourth avenue 
to its new building at 119 and 121 Ninth 
street, Pittsburgh. The General Film 
Company's new home Is a cement build- 
ing, 37x140 feet, four stories and Is sec- 
ond only to this company's exchange in 
Boston. The first floor is being used for 
office rooms, the second as film rooms, the 
third for the poster department and the 
last as a slide making department, where 
the slides will be made for all General 
Film Company's offices In the United 
States and Canada. The basement Is to be 
fitted up as a projection room. 



Pathe Exchange Moves. 

. The Pathe exchange, which was recent- 
ly established In Charlotte, N. C, in the 
Latta Arcade on South Tryon street, has 
been removed to the building at 6-8-10 
South Graham street. 



H. & B. FILM RENTAL STARTS. 

The latest addition to the list of film 
exchanges in Pittsburgh is the H. & B. 
Film Rental Company, which is already 
in operation at 441 Market street, with 



General Theater Inspection in Pittsburgh 

City Police Department Makes a Thorough Investigation of Moving Picture Houses 
— Finds No Firetraps — Most Theaters Are Commended. 

Special to Moving Picture World from Pittsburgh News Service. 



PITTSBURGH, PA, — A great amount of 
discussion has been caused through- 
out the Pittsburgh motion picture trade 
by the rigid inspection of downtown mo- 
tion picture houses and theaters started 
recently by Special Policeman Charles 
Freeborn and Albert Marmot, under In- 
struction of Police Superintendent W. N. 
Matthews, to ascertain it they would be 
safe in case of fire during a performance. 
The move was made following complaints 
that so-called fireproof amusement houses 
are really Are traps and that loss of life 
Incident to fire and panic might be ap- 
palling should a big fire break out sud- 
denly In any of the places. 

The claim that several amusement 
houses were fire traps has not been sus- 
tained, although Policeman Freeborn In- 
timated that conditions In one or two 
places should be Improved. The Investi- 
gators found ample fire escapes and suf- 
ficient exits to empty the places in a few 
minutes, even If they were crowded to 
their capacity. Abundance of fire-fighting 
apparatus was noted and the inspectors 



were told that trained fire-fighting forces 
in all of the theaters were well estab- 
lished. It also was noted that fire drills 
among employes of every theater down- 
town are held weekly and that the em- 
ployees are as efficient as city firemen. 
For the benefit of the inspectors, employ- 
ees In several places held fire drills and 
astonished them with the alacrity with 
which they attached hose nozzles, placed 
chemical apparatus and took their sta- 
tions for any emergency that might arise. 
In some of these places more exits will 
be recommended. The protection around 
the projecting machines was found to be 
Inadequate In some cases and that the 
public is not given sufficient protection 
in case of burning film. To avoid death 
and injury from such a course and to 
prevent a possible panic, it Is possible 
that the inspectors will recommend that 
the film machinery, lights and reels be 
surrounded with a fireproof concrete en- 
closure that would prevent flame or smoke 
from attracting or reaching any part of 
an audience. 



William C. Pearce, a well-known Pitts- 
burgh man, as manager. At present they 
have about 63 features on hand, consisting 
of subjects ranging from two to six reels, 
including "Paul Rainey's .■Vfrican Hunt." 
A number of Charlie Chaplin comedies are 
included in this list. 



HAZELWOOD HOUSE OPENS. 

Smith's new photoplay theater was 
opened to the public in the Hazelwood 
section of Pittsburgh Saturday night, De- 
cember 11, with a tremendous business. 
The house is double Its former size and 
now has a seating capacity of 600. A new 
Smith electric pipe organ provided the 
music and It proved a great attraction. 
The opening attraction was Fox's "The 
New Governor." 



DAVID SIMON OPENS BRANCHES. 

David Simon, manager of the Universal 
Moving Picture Tickets, with offices in 
the Jenkins Arcade, Pittsburgh, was in 
Cincinnati last week and while there he 
established a branch office to take care of 
the Southern Ohio trade. He also made 
arrangements with the Cincinnati Star to 
give the stamps. A branch has also been 
established in Columbus and Mr. Simon 
states that a third branch will be estab- 
lished In Ohio the 1st of January. This 
office will be started in Cleveland. Mr. 
Simon reports that the stamps are going 
good In Western Pennsylvania. 

The Hudson Feature Film Exchange of 
Pittsburgh has received the new series of 
war pictures, prepared under the direc- 
tion of the New York Staats Zeitung, and 
giving both sides of the European war. 
These scenes are said to be authentic. 
The Hudson will book them In Western 
Pennsylvania and Ohio territories. 



Remodeling Cameraphone at Sharpsburg 

Francis A. Mackert, manager of the 
Cameraphone, Sharpsburg, Pa., states that 
the remodeling and enlarging of this 
house is quite completed and that the 
opening night was held on Friday, Dec. 
10. The Hudson Feature Film company's 
"After the Ball" had been selected as the 
opening attraction. This house now has 
a seating capacity of 1,000, almost double 
its former capacity. The stage has been 
removed and the front has been remodeled 
and will be studded with 600 electric 
bulbs and will present a pleasing ap- 
pearance. A ladles' and entlemen's re- 
tiring room will also be put in. A Smith 
electric pipe organ costing $4,500 will be 
installed and a new screen will be put In. 



Will Build New House at Once. 

The Department of Building Inspection 
ordered the Shiloh theater on Mount 
Washington, Pittsburgh, Pa., closed last 
week on account of non-conformity with 
the present building restrictions. Henry 
Polk, the owner, was not satisfied with 
the Judgment taken in the matter, and on 
the grounds that the house had been op- 
erated for many years, took the matter 
into court, but lost out. The house will 
not be opened again for moving picture 
purposes. 

Mr. Polk stated that as a result of the 
action a new house "will go up in record- 
breaking time. He has had plans prepared 
for a new theater to be erected on the lot 
adjoining the old house and work has al- 
ready been commenced on the foundations. 
It Is to be one-story affair, with a seating 
capacity of 800 and will cost In the neigh- 
borhood of $15,000. It Is hoped to have 
the building completed and ready for 
opening about the 15th of February. 



110 



THE MOVING PICTURE WORLD 



January 1, 1916 



To Aid Ohio Picture Men 

Advisory Censor Board May Be Formed in Cleveland — Meeting of Civic Organiza- 
tions in League Rooms — Object: A Better Understanding Between Film Men 
and Those Who Are Censoriously Inclined. 



By J. D. Raridan, Cleveland Corre 

CLEVELAND, O. — On Tuesday, Dec. 21, 
clergymen, social workers, club women 
and representatives of the Ohio Congress 
of Mothers, with Cleveland moving pic- 
ture men, met to discuss plans for the or- 
ganization of an advisory board to co- 
operate with the theater owners in rais- 
ing the standard of pictures. The pic- 
ture men present were members of the 
Northeastern Ohio Motion Picture Exhibi- 
tors' League executive committee and the 
meeting was held in the new clubrooms 
of the body in the Republic Building. 

Censorship, the display of "ilashy" pos- 
ters and general conditions affecting mov- 
ing picture theaters were discussed, the 
visitors expressing the opinion that a 
local volunteer censor board might over- 
come the defects in the Ohio censorship 
law. Both the visitors and the members 
of the board agreed that the Ohio censor- 
ship law has failed to meet the claims set 
up for it. 

B. J. Sawyer, president of the league, 
who acted as chairman of the meeting, de- 
clared that In many instances pictures 
passed by the board of censors at Colum- 
bus have been so suggestive or lurid that 
the theater owners themselves have re- 
fused to book them. 

What Is Hoped For. 

The visitors Informed the committee 
that they believed much good could be 
accomplished for the community and the 
picture business itself be benefited if a 
series of "get together" meetings •were 
held between social workers and repre- 
sentatives of civic organizations. This It 
was declared would bring about a better 
understanding between the theater own- 
ers and those who criticise their methods 
of operation. 

President Sawyer assured the visitors 
that the motion picture men and the or- 
ganization he represented were willing 
and anxious to adopt any plan which 
would improve the picture business. An- 
other meeting may be held in the near 
future. 

According to the members of the execu- 
tive board the meeting was called by Miss 
Kate Davis, president of the International 
People's Aid Association. She failed to 
appear at the session, however. 

Nine organizations were represented. 
Among those who participated in the dis- 
cussion were R. B. Colton of the People's 
Protective Association; H. P. Henderson 
and G. L. Pels, of the Central T. M. C. A.; 
Mrs. Alice G. Kirk, of the Woman's Peace 
Forum; Miss Genevieve Cline, of the Fed- 
eration of Women's Clubs; Miss Charlotte 
SchaefCer, of the East End Settlement 
House; Miss Mary Rathbone, of the Y. W. 
C. A.; Mrs. Herbrook and Mrs. J. K. Par- 
ker, Woman's Civic Association; Mrs. E. 
B. Haserodt and Mrs. Austin Estabroo'.c, 
of the Congress of Mothers; Rev. E. R. 
Wright of the Federated Churches; Rev. 
Harry N. Dascomb, First Congregational 
Church; Rev. Elmer E. Pearce, Broadway 
Methodist Church. 



spondent of Moving Picture World. 

projecting machine will be donated by the 
League. 

Benjamin Brown, business agent of the 
Moving Picture Exhibitors' Operators' 
Union, has also agreed to secure the serv- 
ices of an operator for each night of the 
celebration. Among the operators who 
have volunteered for duty are John Noo- 
nan and Lawrence Schronfroniek of the 
Camperaphone theater, William Bullock 
of the Corona theater, R. E. Thompson of 
the Strand theater, and J. Shaffer of the 
Orpheum theater. 



TO HAVE PART IN XMAS FETE. 

Exhibitors' League to Furnish Film — 

Operators' Union to Help. 

The Northeastern Ohio Motion Picture 
Exhibitors' League will provide a sub- 
stantial part of the nightly free entertain- 
ment on the Public Square, which is to a 
part of Cleveland's Community Christmas 
celebration. Arrangements ^vere comple- 
ted by the Community Christmas Commit- 
tee through C. A. Megown, special repre- 
sentative of the league, by which a pic- 
ture show of several reels will be shown 
every night of the celebration without ex- 
pense to the committee. The films and the 



MAX J. MILDNER INSTALLED. 

F. C. Aiken, district representative of 
the General Film Company with headquar- 
ters in Chicago, was in Cleveland last 
week to install Max J. Mildner, as man- 
ager of the Cleveland office. Mildner, who 
has been with the company for several 
years was transferred from Pittsburgh. 
He Is well known In Cleveland and is ex- 
tremely popular with the local exhibitors. 



NEW LICENSE BILL DEAD. 

The ordinance drafted by Councilman 
Edward Mey rs, providing for a license 
fee of $25 and upward according to the 
capacity of motion picture theaters, is not 
expected to be offered in council. Mem- 
bers of the committee on law of the 
Northeast rn Oho Motion Picture Exhib- 
itors' League report that they have suc- 
ceeded in getting assurances that the 
measure will not be pushed. Members of 
this committee are B. J. Sawyer, William 
Slimm and LeMott Smith of Alliance. 



OHIO ASKS FOR CHARTER. 

Fred. J. Herrington, president of the 
Motion Picture Exhibitors' League of 
America, ^ as in Cleveland last week and 
accepted an application for a state char- 
ter for an Ohio league from State Presi- 
dent Smith, of Alliance, State Vice Presi- 
dent Frank Eeverstock, of Mansfield, and 
Frank Kenney, vice president representing 
Ohio in the national body. 

Several Cleveland exhibitors are plan- 
ning to be in Chicago January 6 and 7 
-When the executive board of the national 
body meets.. 



THEATERS CHANGE HANDS. 

Six moving picture theaters, all outside 
the downtown section, changed hands In 
Cleveland during the past week. The 
deals were handled through Morton and 
Siutton, real estate agents. 

The Addison theater at 6418 St. Claire 
avenue, is now the property of Paul Pis- 
ker, who also purchased the Liberty thea- 
ter, a West Side house at 3711 Fulton road. 

Two other theaters were acquired by 
new owners In deals for real estate. The 
Enjoy U theater, 7700 Lake avenue, was 
taken over by J. F. Johnson in exchange 
for a farm at Chardon which William Car- 
son the former owner of the Enjoy U, will 
occupy as his home. The new Colonial 
theater, Superior avenue and B. 57th 
street, was taken in trade for other prop- 
erty by M. F. Abrams. 

Other deals were the purchase by Hen- 
ry Miller and wife, of the Nemo theater, 
Detroit avenue and W. S4th street, and the 
acquiring of the Eagle theater, 4609 Den- 
ison avenue by Aaron Katz. 



BUYS UNFINISHED THEATER. 

G. T. Sharp, who has been prominent in 
the picture theater business In Cleveland 
for ten years, will take over a new 900 
seat theater soon to be built on the north- 
east corner of Prame avenue and W. 25th 
street. The property was sold this week 
through the offices of the Joseph Laronge 



Company by A. F. Hummel, secretary of 
the Pearl Street Savings & Trust Com- 
pany. 

The new building Is to be a brick, steel 
and concrete structure, four stories high, 
to contain the theater and four stores on 
the ground floor with office suites on the 
upper floors. 

Another new house to seat 400, Is near- 
ing completion on Lexington avenue near 
E. 63d street. It is to be known as the 
Ball Park theater and will be operated by 
A. Silberberg. The house will be open 
next month. 



SOPHIE MUELLER SAVES CROWD. 

A nineteen year old girl, Miss Sophie 
Mueller, ticket seller in her father's the- 
ater, the Columbia, 6241 Broadway, stop- 
ped a stampede among the audience Tues- 
day night, when fire broke out while the 
house was crowded. Many persons in the 
house had started on a rush for the exits 
when Miss Mueller stepped inside. 

"Single file, please, there is no danger," 
she cried. Her calmness stopped the rush 
and several men in the audience joined 
her In assuring the crowd there w^as no 
danger. The house was cleared In a few 
moments, the audience filing out in an or- 
derly manner. 

The fire was confined to the operator's 
booth. Films valued at $400 were de- 
stroyed. 



French War Films Here. 

Cleveland picture theater audiences will 
have an opportunity to see the Allies' 
side of the European war next week for 
commencing Monday, December 27, the 
official French government war pictures 
will be presented at the Duchess theater. 
The films cover the historic events In 
France since the great German drive on 
Paris. The pictures were loaned by the 
French government. Part of the proceeds 
of the exhibition go to the French Red 
Cross Society. 



Cleveland Theater Notes. 

The Duchess theater, Euclid avenue, 
near East 55th street, has returned to 
motion pictures after nearly two months 
as a stock company house. The Lee 
Amusement company, which operates the 
Duchess, will book Universal film fea- 
tures, with added musical attractions on 
the program. 

Because of continued great crowds at 
the Metropolitan theater last week to wit- 
ness the supposedly last week of "The 
Battle Cry of Peace," the film has been 
continued again this week, with Sunday, 
Tuesday and Saturday matinees. 

"The Unknown," the film adaptation of 
"The Red Mirage," by I. A. R. Wylle, Is 
the attraction at the Knickerbocker the- 
ater the first half of this week. 



LYNCHBURG, VA., NEWS LETTER. 

By Julian T. Baber, Lynchburg Corre- 
spondent of Moving Picture World. 
LYNCHBURG, VA.— The Trenton thea- 
ter has been devoting Saturday of 
each week for the past thirty days for the 
little folks by presenting a special chil- 
dren's matinee with appropriate pictures 
to suit the kiddies, at a reduction in the 
price of admission, five cents being 
charged for the younger patrons. 

Manager Goebel of the Gayety theater, 
who recently assumed charge of this 
house, coming to Lynchburg from Bristol, 
where he has been in the picture business 
for several years, is clinging fast to the 
"5 cent admission" rule which has ob- 
tained at the Gayety for a long time. He 
is offering an excellent program and is 
playing to good business. 

"Virginia," a four-part feature made by 
the Roanoke Film Company, with import- 
ant scenes made in the principal Virginia 
cities, was shown at the Academy of 
Music on December 14 and 15 by Robert 
D. Foot, under whose direction the pic- 
ture was made. 



January 1, 1916 

ATLANTA COUNCIL GOING SLOW. 
Give More Time to Discussion With Ex- 
change Men on New Law. 

By A. M. Beatty, Atlanta Correspondent 
of Moving- Picture World. 

ATLANTA, GA.— Regulation and restric- 
tion ot motion picture film supply 
houses, inaugurated by the city council 
following a fire several months ago, was 
again delayed when the special committee 
appointed for the purpose was continued 
and given more time. Chairman Arville H. 
Hall, reported several meetings with the 
film exchange people. It was shown that 
the latter strongly objected to the pro- 
posed ordinance as unnecessarily severe 
and desired time to submit laws of other 
cities with a view to reaching an amic- 
able agreement. 



THE MOVING PICTURE WORLD 



111 



C. E. SUTLEFF LEAVES ATLANTA. 

C. E. Sutleff, formerly of the Atlanta 
office of the V-L.-S-E, has been trans- 
ferred to Detroit to take charge of the 
sub-branch office in that city. Mr. SutletE 
has made an enviable record by his work 
in the south and Atlanta friends will miss 
liim. 



TRIBUNE SELIG BRANCH HERE. 

Atlanta gets an important moving pic- 
ture interest in the establishment here of 
the southern headquarters for the Trlb- 
une-Selig weekly service. Supported 
Jointly by the Sellg Photoplay company 
and the Chicago Tribune, the service will 
be devoted to the securing of moving pic- 
tures of national interest and importance. 

Prom the Atlanta office, in charge of P. 
M. Delevan, operators will be sent to 
"cover" important happenings in eleven 
southern states. The pictures will be used 
in the animated weekly to be furnished 
for the use of moving picture theaters 
throughout the country. 



"PEACE" PICTURE EFFECTIVE. 

Over a hundred and twenty-five men 
have joined different branches of the 
military service In Atlanta, since the 
"Battle Cry of Peace" has been exhibit- 
ing in the city. Major Leahy, of the Fifth 
Regiment, is authority for the statement 
that nothing outside ot war itself could 
have benefited his regiment as much. That 
it has awakened a greater interest in 
military affairs and has led people to 
think about the national defenses. It has 
benefitted the Fifth regiment in more 
■ways than one, because it has reminded 
the public that Atlanta has the only full 
city regiment south of Baltimore. 



OLD JOHNNIE REBS STIRRED. 

The realism of "The Birth of a Nation," 
playing at the Atlanta theater, was en- 
hanced almost to a reality Monday after- 
noon, when the "rebel yell" arose above 
the music of the orchestra, and more than 
100 Confederate veterans followed, in 
spirit at least, "the little colonel" through 
hell before Petersburg, and charged him 
down the dim avenue of the night with 
the Ku Klux. 

The veterans of the Confederate Sol- 
diers' Home were the guests of the At- 
lanta theater at the matinee performance. 
The gray-haired youths ot yesterday oc- 
cupied the best seats of the house free, 
and their enjoyment ot the picture was 
<iuite as much a treat as the picture itself. 
Here and there could be heard: 

"I took that oath fifty years ago, and I 
haven't told anything yet, but somebody 
surely told somebody something." 

"I ain't saying I was a Ku Klux, be- 
cause we were not allowed to tell, but I 
saw how the Ku Klux worked." 

"I remember the day I went to the 
polls and they wouldn't let me — me, a 
■white man — vote." . 

These and some tears and the "rebel 
yell" — a little thin, perhaps, and at times 
a little husky, as two score and ten years 
ago, but nevertheless the "rebel yell" was 
given to help the "little Colonel" flash the 
hurnlng cross to his clan. 



Triangle in Cincinnati 

At the Family Theater, a Downtown House, First Run Triangles Began on Decem- 
ber 26 — Will Show a Drama and a Comedy and Will Change Twice a Week — 
Admission Is 10 Cents — Manager Libson's Other Houses. 

By Kenneth C. Grain, Cincinnati Correspondent of Moving Picture World. 



CINCINNATI, O. — Much the most in- 
teresting development ot the week 
in Cincinnati moving picture circles 
was the announcement that the Tri- 
angle Film Corporation has completed 
arrangements whereby its pictures 
will be run exclusively in the downtown 
section of the Family theater, one of the 
trio under the management ot I. Libson. 
Beginning with Sunday, Dec. 26, the ar- 
rangement went into effect with the 
showing ot "The Lily and the Rose" and 
"The Great Vacuum Robbery," a Triangle- 
Keystone comedy. 

Hereafter a program of this nature will 
be shown regularly at the Family, with 
two changes a week, on Sunday and 
Thursday. That is, the Triangle will give 
the Family the first run in Cincinnati of 
its four releases a week, consisting ot two 
five-reel features and two comedies, one 
of each for each half of the week. 

The new arrangement means a change 
from the Family's hitherto unbroken pol- 
icy of showing short programs, changed 
dally, for five cents, and it now joins the 
growing list ot houses showing features 
exclusively, at a charge of ten cents tor 
admission. Its remarkably favorable lo- 
cation, which is quite the best in Cincin- 
nati, being on the crowded block between 
Fifth and Sixth streets, on Vine, will give 
it a great advantage in the matter of 
filling its seating capacity regularly, and 
should enable the management to prosper 
with Triangle releases, even at a high 
service charge and a low admission tee. 

Manager Libson now has under his 
charge in Cincinnati, aside from his out- 
side interests, three of the leading mov- 
ing picture enterprises of the city, these 
being the Stand, which is entitled to head 
the list, with the Paramount program; 
the Family, with the Triangle program, 
and the Walnut, with the Fox produc- 
tions. There are probably few men in 
the country who can show such an array 
of attractions in three separate theaters 
in the same city. Both Manager Hite. of 
the Triangle, and Mr. Libson, are delight- 
ed with the arrangement, and expect great 
things of it. 



"As good as gold." "As white at 
snow." "As fine as silk." Why do 
other papers in this field invariably 
try to compare with the standard of 
the MOVING PICTURE WORLD? 
There's a reason. 



LYRIC RUNS A PICTURE. 

Big Legitimate Theater Sandwiches Film 

Between Stage Attractions. 

It anybody had ventured to predict, 
even a year ago, that one of Cincinnati's 
leading "legitimate" theaters would de- 
vote nearly a week, in the very heart of 
the season, to a photoplay, he would have 
risked a bad dent in his reputation as a 
prophet; but that is exactly what hap- 
pened last week, none the less, when the 
Lyric filled in the first five days of the 
week, and up to Christmas Day, with the 
Lubin production of "The Great Divide," 
under the V-L-S-E brand. Only 10 ceiits 
admission was charged for the production 
and crowded houses were the rule during 
the entire engagement. 

The film play was sandwiched in be- 
tween two ot the biggest attractions of 
the season, the Winter Garden show and 
"To-Night's the Night," just as was the 
case at the Grand recently, and it may not 



be long before picture plays will be regu- 
larly seen at the leading theaters, alter- 
nating with the spoken drama, judging by 
Cincinnati's experience. Ot course this is 
common enough in the tank towns, but 
when it happens several times in a sea- 
son in a city of this size it may be re- 
garded as highly significant of the con- 
tinued astonishing progress ot moving 
pictures. By a rather odd coincidence last 
week Mr. Henry Miller, who with Mar- 
garet Anglin first starred in "The Great 
Divide." was playing just across the street 
at the Grand in "Daddy Long Legs." 



NEW CINCINNATI EXCHANGE. 

The latest film concern to arrange for 
quarters in Cincinnati is by no means the 
least, being the Greater New York Film 
Rental Company, whose recent litigation 
with the General Film Company is still 
fresh in the memories of the film world. 
I. J. Schmertz, of New York, is to handle 
the Cincinnati office, according to ar- 
rangements now announced. He was in 
the city last week and secured quarters 
for the company's Cincinnati offices on 
the third floor of the building at 412 Vine 
street, on the second floor ot which the 
offices of the Fox Film Corporation are 
located. The two companies are both un- 
der the control ol William Fox, but while 
of course friendly, they will be conducted 
here, as elsewhere, separately. Mr. 
Schmertz states that the company he rep- 
resents "Will ultimately open offices in 
every city of importance in the country. 
Just what the effect will be locally ot the 
apparently necessary conflict between the 
new concern and the local offices ot the 
General Film Company is not known, but 
will be watched with interest. 



COLONIAL ENDS FILM POLICY. 

With a farewell return engagement ot 
"The Battle Cry of Peace," the great 
V-L-S-E "preparedness" picture, the 
Colonial theater, of Dayton, O., closed its 
career Dec. 26 as a moving picture the- 
ater, and started all over again as a the- 
ater for the use of musical comedies and 
extravaganzas exclusively. For some 
months the Colonial has been operated as 
a photoplay house, showing only pictures, 
but the management feels that the plan 
has not been a success, and decided on the 
change indicated. No doubt the tact that 
a double program has for some time been 
offered for a single price of admission 
had something to do with the change, as 
this meant double expense for service and 
only half as many audiences as could be 
handled with the usual single bill. Twenty 
cents was the maximum charge for "The 
Battle Cry ot Peace" on the last engage- 
ment, this price being fixed for the or- 
chestra and box seats on Sunday and 
Christmas Day. 



MAY BECOME PICTURE 
THEATER. 

URBANA, O. — Billy "Single" Clifford, 
the famous Urbana actor and theater 
owner, is planning, according to a recent 
communication, to convert the Clifford 
into a fine example of the modern moving 
picture house on his return home from the 
West, where his company is now playing. 
He states that he has gathered a vast 
amount of valuable information concern- 
ing the adaptation of the theaters origin- 
ally intended for spoken productions to 
the use of moving pictures, and that he 
intends to put this knowledge to good use 
in Urbana. 



112 



THE MOVING PICTURE WORLD 



January 1, 1916 



Censorship in Illinois 

New Board in Belleville — Lack of Interest in Quincy Causes a No- Quorum Meet- 
ing — Bills Outstanding in Evanston Show That Exhibitors Are Slow in Paying 
Censor Charges — Interesting Notes from Other Cities. 
By Prank H. Madison, Illinois Correspondent of Moving Picture World. 

Illinois Changes, Etc. 



N Illinois the United Catholic Societies 
of Belleville have decided to censor 
moving pictures in that city after Janu- 
ary 1. 

A committee of three appointed by 
President William J. Claus virlll investigate 
attractions, book and report, from a moral 
standpoint. Members of the Catholic soci- 
eties will be asked not to patronize these 
shows. 

Twice has the censorship board in Quin- 
cy tried to hold a meeting and failed for 
lack of a quorum of three members. One 
member said he had to look after his own 
business affairs. Apparently the members 
have lost interest in the work of censor- 
ing. 

The city council at Fulton has decided 
that moving picture shows may be oper- 
ated on Sundays. They have been barred 
for two years. 

Exhibitors in Evanston do not pay bills 
for censoring promptly, it Is reported In 
local newspapers. One manager paid $6.10, 
but bills outstanding amount to over $150. 

The Belasco theater at Quincy invited 
colored people to see an advance showing 
of "The Nigger," and upon their recom- 
mendation cancelled it. 

Manager Hatcher of the Photoploy the- 
ater at Elmwood has started a Sunday 
show discussion in that city by request- 
ing permission to operate seven days a 
week. 

The local censorship ordinance in Alton 
Is dead. Only one alderman championed 
the measure. 



XMAS SPIRIT IN ILLINOIS. 

The Star theater at DeKalb entered into 
the Christmas spirit by giving 2,500 tickets 
to the United Association Municipal Christ- 
mas tree. It is planned a birthday party 
for December 27 to the children who have 
joined the Birthday club of that theater 
and a local paper. 

The poor in many Illinois cities owe a 
part of their Christmas cheer to the gen- 
erosity of moving picture exhibitors. Man- 
ager Pittenger of the Pittenger Grand at 
Centralia, 111., secured some Christmas 
films and ran them all day for charity. 
No admission was fixed; patrons laid what 
they wished on the box office window. 
Three matinees for children were given, 
the schools being dismissed for the pur- 
pose. The feature, "Lola," was shown at 
the opera house in Mt. Sterling, 111., for a 
similar cause, and the Royal at Litch- 
field, 111., helped to finance the municipal 
Christmas tree. 



10-CENT TRIANGLE SHOWS. 

The Gaiety theater at Springfield has re- 
duced its admission for the Triangle at- 
traction from fifteen cents to ten cents. 



NEW INCORPORATIONS. 

Certificates of incorporation have been 
filed in the office of Secretary of State Ste- 
venson at Springfield as follows: The 
Exhibitors' Film Exchange of Chicago has 
changed its name to the Exhibitors' Her- 
ald company. 

The Armstrong Amusement Company of 
Armstrong has been incorporated with 
$1,500 capital stock. The incorporators 
are Walter N. Wood, Everett J. Smith, 
Henry Radermacher, E. V. Oakwood. Frank 
Radermacher and John B. Vannatta. 

The Daily Movie News of Chicago 
has been incorporated with $200,000 capi- 
tal, to manufacture and display moving 
picture films. The incorporators are Ed- 
ward R. Newman, George S. Pines and 
Richard R. Klein. 



The Meek Sisters have sold the Prin- 
cess theater at Lewistown to Ross Pittman 
and L. F. Harn. 

John Kinscherff has opened a moving 
picture show at Kampsville. 

John Hicks, of Davenport, la., has taken 
over the Princess theater at Atkinson. 

Lloyd Danner has purchased a half in- 
terest in the moving picture show at Sum- 
mum. 

Fire in a business block at Springfield 
destroyed the Savoy moving picture thea- 
ter on North Sixth street. 

The Palace theater has been opened :it 
Fifteenth and Laurel streets In Spring- 
field. 

Construction of a new opera house, 44x 
60 feet, has begun at Armstrong, 111. 

Glen Bradbury has sold the Majestic 
theater at Rochelle, 111., to James McKin- 
ley and Richard Sherlock. 

John Tesmer, of Michigan City, Ind., 
has purchased the Orpheum theater at 
Lena from W. C. McGurk. 

Snyder & Belaski have sold the Prin- 
cess theater at Lincoln, 111., to Fred Stel- 
zer, a member of the firm of Stelzer Bros., 
violin and moving picture machine deal- 
ers. • 

Johnson & Sittser, who have leased the 
town hall at Knoxville, 111., for a moving 
picture show, have named it the Apollo 
theater. 

Clarence Bain, of Rochelle, has pur- 
chased a half interest in the Rose thea- 
ter at Byron, 111. 

J. C. Dailey has opened a moving pic- 
ture show in the M. W. A. hall at Joslin, 
111. 

A new $25,000 moving picture and vaude- 
ville theater is projected for Granite City, 
111. 

D. S. Bryant is erecting an opera house, 
seating 400, as Gladstone, III. 

A new moving picture theater is to lie 
opened at Cissna Park, 111. 

A. N. Cole, who sold his interest in the 
Grand theater at Rock Falls to August 
Johnson, has turned over the management 
of the Lyric theater in Rock Falls, 111., to 
Wilson McKim. 

Forrest Tanner has opened a moving 
picture theater at Mahomet, 111. 

Stockholders in the new opera house 
company, which will erect a $30,000 thea- 
ter on the site of the old Lyric alrdome 
at Belleville, 111., appointed a building 
committee to inspect theaters in St. Louis 
and other houses to get Ideas. Construc- 
tion will start as soon as the weather 
will permit. 



Illinois Brevities. 

W. A. Peterson, in recent years an ex- 
hibitors in Bloomington, Quincy and Gales- 
burg, has gone into the garage business 
at Bloomington. 

Rubens & Thielen, who made films of 
an important local football game, present- 
ed them to the school after the exhibition 
had been finished. 

The band at North Henderson has closed 
its moving picture show until spring. 

C. W. Tinsley, %t Des Moines, la., was 
at Kewanee making arrangements to pro- 
duce a local photoplay for W. J. West, of 
the Majestic and Willard theaters. 

Denver Dunn has reopened his moving 
picture show at Donnellson, 111. 

The demand for information regarding 
moving pictures is reflected in the cata- 
logue of a public library in a small Illi- 
nois city, which lists thirteen informative 
volumes on this subject. 

Public schools in Monmouth, 111., were 
dismissed so the pupils could see the Ly- 
man H. Howe pictures at the Pattee. 

"Damon and Pythias" was shown at the 



Abbey theater In Kirkwood, 111., under th& 
auspices of the local Knights of Pythias. 

Merchants' matinees were given Monday 
and Thursday during the holidays at the 
Elite in Waukegan, 111. 

At one of its special Saturday morning 
shows for children the Strand in Evanston 
had an old fashioned Punch and Judy 
show and gave every child a Punch and 
Judy whistle. 

The Princess at Monmouth, 111., has in- 
stalled a five-piece orchestra. 

Vegetables of any kind were good for 
admission at Dreamland, in Kewanee, De- 
cember 14. Manager Chris Taylor gave 
the proceeds to the poor of the city. 

The Bijou at Monmouth has booked th» 
Triangle service. 



HAUNTED BY DEAD BLUE LAWS- 

Power of Advertising Shown in Effect 

of Illegal Sunday Closing Order. 

Special to Moving Picture World by Mid- 
west News Service. 
GRAND RAPIDS, MICH.— Exhibitors In 
Grand Rapids, Mich., are among thos& 
who have felt the effects of a blue law 
crusade. The moving picture houses were 
notified not to keep their places open on 
Sunday, but ignored the order. However, 
business suffered, as the public did not 
expect to find the photoplay houses ready 
for business. A number of them wero 
reported by detectives to the prosecuting 
officers. 

The theater men based their stand on 
the fact that in April, 1906, the city coun- 
cil passed a measure closing Sunday thea- 
ters. At the November election a refer- 
endum vote was had on it and the people, 
by a majority vote of 61 plus, decided they 
wanted Sunday shows. 

The city council at Grand Rapids passed 
a resolution favoring an open Sunday and 
requesting the police board to recede from 
its "blue law" position. 



Jacobsen Managing Strand at Lansing. 

Some time ago we stated in this letter 
that B. T. Hall was managing the Strand 
theater in Lansing, Mich., but this is an 
error. Walter Jacobson is at the helm In 
this new picture house. 



Michigan Theaters Change Hands — Re- 
openings, Etc. 

Paul S. Moon has purchased the Russell 
block, in which the Strand theater at Mus- 
kegon is located. The theater Is to be re- 
modeled and enlarged. 

W. H. Yost sold the Happy Hour theater 
at Sparta to F. L. Hilton. 

The Bellamy theater at Boyne reopened 
with the Mutual Masterplcture, "The Ab- 
sentee." 

The remodeled and redecorated Orpheum 
theater at Kalamazoo has been reopened 
under the management of P. C. Schram and 
P. F. Marquette. 

Frank Butler and Roscoe Putnam, of 
Davison, have been planning to operate a 
moving picture theater at Marshall. 

The Delmont theater at, Cheboygan will 
be remodeled by Manager Tuttle. 

Mr. and Mrs. E. J. Stanton, who pur- 
chased the Lyric theater at Flint, plan to 
make extensive improvements to the house 
next spring. 

Raymond Godshalk has taken over the 
management of the Rex theater at Three 
Rivers. 

Alfred Mell, of the Mell Transfer com- 
pany, at Niles, has leased the Niles Opera 
house from A. Green. 



Michigan Brevities. 

The Annex theater at Saginaw has a 
new policy, charging only five cents ex- 
cept on Friday and Sunday, which are 
Paramount days. 

The Marinette theater at Marinette will 
not be used for moving picture shows ex- 
cept on Sunday nights. Features "will be 
shown at ten cents the rest of the time. 

"The Battle Cry of Peace" has been 
booked for Powers' theater in Grand Rap- 
ids. 



January 1, 1916 



THE MOVING PICTURE WORLD 



113 



William Mercen has sold the Princess 
theater at Marshall, Mich., to F. J. But- 
ler and R. Putnam, of Davison. 

John A. Thompson has reopened the 
Star theater on Second street, at Nilea, 
Mich. 

R. J. Crosby has returned to Sturgis, 
Mich., to resume the management of the 
Crystal theater. 

The Butterfly theater at St. Ignace, 
Mich., was temporarily closed. Changes 
in the management were -reported to be 
pending. 

Myron Fancher has sold the Maxine the- 
ater at Port Huron, Mich., to L. HofEroth, 
of the Olympic theater. 

J. B. Starker has repurchased the mov- 
ing picture theater at Holly, Mich., from 
M. B. Peck. 

E. H. Saxton will be manager of the 
moving picture show at Jonesville, Mich. 



WISCONSIN NEWS LETTER. 

Special to Moving Picture World from 
Midwest News Service. 

Had It In for One Manager. 

LA CROSSE, WIS.— Rev. James E. Wat- 
son, pastor of West Avenue Methodist 
Episcopal church In La Crosse, caused a 
warrant to be Issued for the arrest of F. 
J. McWiUiams, a moving picture exhibitor, 
charging him with violating the Sunday 
closing law. The minister served notice 
on McWilllams while the latter was con- 
structing his theater, that he would not 
allow the house to operate on Sundays. 
He is interested in only the one theater, 
he says, and is not conducting a general 
crusade. 



Schools Closed for Anti-Tuberculosis 
Film. 
Racine schools were closed so that chil- 
dren of the city could see "The Power of 
the Penny," the film of the Wisconsin 
Anti-Tuberculosis association. This pic- 
ture was shown at the Grand in Madison 
and the Rose in Sheboygan. 



Wisconsin Brevities. 

The two "Carmens" were in competi- 
tion for a day at Madison, Wis. The Ful- 
ler had the Lasky film and the Grand 
the Fox version. 

A local paper in Soldiers' Grove, Wis., 
suggests to Chris Halvorsen, new proprie- 
tor of the moving picture theater there, 
that Sunday shows be given. "We are of 
opinion that a clean moving picture would 
help to cultivate a higher moral plane In 
our village," it says. 

The Lyric theater at Eau Claire, Wis., 
has adopted the slogan, "Now the Para- 
mount House." 

The Strand theater at Appleton, Wla., 
now charges five cents for all seats at 
matinees. 



Wisconsin Changes, Etc. 

E. R. Barager has purchased the mov- 
ing picture theater at Prentice, Wis., from 
Manager Swedborg. He will erect a mod- 
ern theater building next spring. 

The Opera house at Necedah, Wis., was 
destroyed by Are. 

M. Cairo, of Milwaukee, has been mak- 
ing arrangements to open a moving pic- 
ture show in the new Opera house at 
Carapbellsport, Wis. 

Edwin Schliechert, who has opened the 
Strand theater at Appleton, Wis., will op- 
erate it as a five and ten cent house. 

J. Willard Hall, a merchant of Reads- 
town, Wis., has opened a new moving 
picture theater, 80x90, at that place. 

Michael Barry and Michael Abraham 
have purchased the building occupied by 
the Dome theater on the north side of La 
Crosse. They have also purchased the 
theater from Mr. and Mrs. Henry Liesen- 
feld, and Barry, who has had photoplay 
experience in San Francisco and Duluth, 
will operate it. 

Ira Phillips, of Mineral Point, Wis., has 
opened a moving picture show at Cass- 
ville. Wis. 



Church Shows in Indiana 

Indiana Motion Picture Association Calls Attention of State Bureau of Inspection 
to Special Privileges in Matter of Exits and Other Matters During Film 
Shows in Church Halls — General Discussion. 

Special to Moving Picture World from Indiana Trade News Service. 



T NDIANAPOLIS, IND.— The Motion Plc- 
1 ture Association of Indiana at a recent 
meeting in Indianapolis spent a great deal 
of time in discussing moving pictures in 
churches. As a result of this meeting the 
exhibitors agreed that a letter should be 
formulated and sent to the Bureau of In- 
spection of Indiana asking that bureau to 
require churches to comply with the same 
laws that apply to theaters if moving 
pictures are to be shown in the churches. 

None of the churches so far as is known 
have provided special exits marked with 
red lights, fireproof booths for the mov- 
ing picture machines, to keep people out 
of the aisles or to do the various other 
things that are required to reduce fire 
hazard. 

At several points in the State, moving 
pictures have been introduced as a part 
of the church service and the innovation 
in every instance has been a popular one. 
There has, in some quarters, been criti- 
cism of this practice by church people who 
feel that it is beneath the dignity of the 
church to resort to such methods, but on 
the whole, the idea is popular and is ex- 
cused on the ground that anything that 
will attract people to church is for the 
good of the church. 

For the most part the programs being 
given in churches are of a religious char- 
acter, but quite frequently they are purely 
for amusement purposes though clean. 
Comedy that is not based on exaggera- 
tion but runs true to character is being 
accepted for church exhibitions. 



SHOW XMAS GENEROSITY. 

Benefits to help the newspaper Christ- 
mas funds were quite the rule at Indian- 
apolis houses during Christmas week. 
Among the houses who donated a share of 
their proceeds were the Palms No. 2, The 
Idle Hour, the Oriental, the Talbot, the 
Colonial, the Victoria, the Stratford, and 
the Family theater. 



Big Film for Small Village. 

Manager Shanks of the K. G. theater, 
Rochester, Indiana, has decided that Roch- 
ester will pay the pri^e for a showing of 
"The Birth of a Nation," In the K. G. the- 
ater. Manager Shanks' daring is being 
noticed with considerable Interest by the 
small town exhibitors who are anxious to 
know whether he can make it pay or not. 



Opening of the Peter Pan. 

The Peter Pan theater, seating 250, has 
been opened at Central avenue and Sev- 
enteenth street, Indianapolis. The little 
house is as daintily exquisite in Its ap- 
pointments as the name "would imply, and 
is well adapted to the neighborhood. 



Keystone Theater Advertising. 

The Keystone theater is spending an 
unusual amount of money In advertising 
the Triangle service In Indianapolis. Ed- 
ward Sourber is the newly elected treas- 
urer of Marion county and has an Inter- 
est In a prosperous automobile factory in 
Indianapolis, aside from his theaters of 
which he owns four. He believes in the 
liberal use of printers' Ink. On a fifty- 
fifty arrangement with the film company 
his expenditures are running $600 a month 
for advertising alone. The features have 
been running only a short time, however, 
and it is not to be expected that the ad- 
vertising will be continued at Its present 
pace after the Introduction has been suc- 
cessfully accomplished. 

C. E. Naughton, of Walkerton, Ind., has 
bought the Lyric theater, Waterloo, Ind. 



W, A. Dull Buys Decatur House. 

Mrs. Mary Kireher who bought the Rex 
theater at Decatur, Indiana, a few days 
ago, has sold it to W. A. Dull of Will- 
shlre, Ohio. Mr. Dull was formerly in the 
grain business at Willshire and after- 
wards bought a theater there. The Will- 
shire house he will operate himself, and 
the Rex will be operated by his son, M. B. 
Dull. The Rex "was established several 
years ago by John Stark who only recent- 
ly disposed of the property to Mrs. Kir- 
eher. 



Fire Sale of Tickets. 

The Palace theater which recently re- 
opened In Peru. Indiana, advertised freely 
In big space "a fire sale of tickets," six 
admissions were sold for twenty-five cents 
12 for 50 cents and 25 for $1. The tickets 
were transferable and were good until 
used. 



Business Notes and Personals. 

The Moose lodge at Warsaw, Ind., own- 
er of the opera house, have been notified 
by the state fire marshal that certain 
changes will be necessary. The cost is 
estimated at $1,500. This means the house 
will be out of service for some time. 

Manager Robert Hudson of the Palace 
theater, Richmond, Ind., announces the 
purchase of an $8,000 pipe organ. 

V. U. Young, Gary's pioneer picture man, 
has gained control of the Twentieth Cen- 
tury theater, leasing it from Harry Hall. 
Mr. Young now has four picture houses 
in Gary, Ind., the Orpheum, the Art, the 
Grand and the Twentieth Century. 

Manager H. H. Hornbeck of the New 
Majestic, Monticello, Ind., has bought a 
new Seeburg player from a Lafayette 
house. 

Manager Meyer of the New Majestic, 
Evansville, Ind., has signed a contract for 
the Triangle features in Evansville. 

Helen Weer, who appeared with John 
Barrymore In "Incorrigible Dukane," Is 
spending the holidays at her home in An- 
derson, Ind. 

Wallace Sawyer of the Palace theater, 
Bluftton, has sold one of his picture ma- 
chines to the Central School at Bluffton. 
The school will run educational films. 

The New Link theater, Walkerton, Ind., 
has been opened. 

The Bell theater, Warsaw, Indiana, has 
been rechristened The New Grand the- 
ater, and Is running photo plays regularly. 

Henry PafE has bought an interest In 
the Vaudette theater at Michigan City, 
Indiana. Mr. Paft will be associated with 
C. J. Coyle in the management of the 
Vaudette. 

Benefits for the People's Tuberculosis 
Sanatorium Association were given by the 
following Indianapolis houses: The Ir- 
vington. The Fountain Square, The Gar- 
rick, ar.d the Tacoma. In all excepting 
the firs and last named houses. Lew 
Shank, former nayor of Indiana and a 
vaudeville headllner appeared as an en- 
tertainer. Mr. Shank expects to run for 
mayor again. 

Harold Jaffe, concert master at the In- 
diana University and a violinist of draw- 
ing power in Indiana, has Joined the or- 
chestra at the Alhambra theater, Indian- 
apolis. 

The Cort theater, Kokomo, Ind., which 
was formerly the Ideal theater has In- 
stalled a new 1916 Motlograph picture 
machine, also a new silver Fibre screen. 

R. A. Cannan has taken over the The- 
atorium theater in New Castle, Indiana, 
and has placed Ernest Hodgsett in charge. 

The Royal theater, Warsaw, Indiana, 
has installed a new gold fibre screen. 



114 



THE MOVING PICTURE WORLD 



January 1, 1916 



Hitches in Censorship 

Incompetence in Personnel and Slipshod Methods of Kansas Censor Inspectors 
Cause Unnecessary Trouble — A Damage Suit in Manhattan, Kansas, and an 
Annoying Incident in Arkansas City. 

Special to Moving Picture World from Kansas City News Service. 

An Incompetent with Power. 



KANSAS CITY, MO.^Damage suits 
against the censorship officers of 
Kansas may grow out of the recent ar- 
rest of J. J. Marshall, owner of the Mar- 
shall theater at Manhattan, Kan., who 
was fined $25 and costs after having ex- 
hibited the three-reel Essanay film "De- 
spair," on December 6. The arrest and 
conviction grew out of a complaint made 
by Festus J. Poster, one of the censor in- 
spectors, who alleged the film had not 
been passed by the Kansas board. 

Appeal Board Said to Have Passed It. 

The information concerning the film 
that has come to Kansas City is that the 
picture was shown to W. D. Ross, state 
superintendent of schools, and Foster. 
They voted against the picture, after 
having accepted the exchange man's 
check of $6 as the censorship fees. Eight 
days later it was shown again, this time 
before two of the three members of the 
appeal board. They both passed it, but 
were unable to make out an approval re- 
ceipt because the money already had 
been signed for by Ross and Foster 
eight days previous. 

Why Approval Slip Was Lacking. 

However, the daily report of films re- 
viewed by the appeal board was made out 
by Lew Nathanson, projection operator 
for the board, and signed by himself 
and Miss Carrie H. Simpson, one of 
the inspectors, saying the film had 
been approved. With that as a clearance 
the picture was released and found its 
way to Marshall. Foster then appeared 
and had Marshall arrested. It is under- 
stood here that Marshall and exchange 
men are contemplating action against the 
censors on the charge of false arrest. 

Censor's Reports Misleading. 
The Marshall arrest preceded by a few 
days the appearance of a lengthy report 
signed by Ross, showing what films had 
been viewed and the eliminations or- 
dered. One part of the report dealt with 
an elimination cut supposedly ordered by 
Ross in "The Island of Regeneration," the 
Vitagraph film released through the 
V-L-S-E office at Kansas City. The pe- 
culiar part of the report and one not un- 
derstood by Kansas City exchange men is 
that any cuts were made. On June 25 the 
film was viewed by Ross, who told sev- 
eral exchange men that nothing would 
be cut from it. The fee receipt of $12 was 
signed by Ross, and Foster, his deputy, 
on that date, and carries the word "Ap- 
proved," but without any mention of an 
elimination. The film is now being shown 
in Kansas without any changes having 
been made. If censor inspectors should 
order arrests made because of the annual 
report the V-L-S-B representatives will 
fight the matter out on the basis that 
when once a film is approved it cannot be 
rejected. 

Woeful Ignorance in Reports. 

The censor's report shows a woeful 
ignorance of the picture industry among 
those in the Topeka office. For instance, 
all through the report the Universal 
Weekly is mentioned as having been 
made by Selig and at another place a 
Paramount feature film is given as hav- 
ing been released by V-L-S-E. By tabu- 
lating the report, which contains all pic- 
tures viewed from April 12, when the cen- 
sorship began, until October 1, shows that 
4.840 reels had gone through the censor's 
office and that of all of them only thirty 
subjects had been condemned. For this the 
exchange men and manufacturers paid the 
State of Kansas approximately $12,000, 
while the expenses of the office were only 
about $2,000. 



Kansas City exchange men, in showing 
the unfairness of the Kansas censorship, 
are relating an occurrence in Arkansas 
City, Kan., last week. A. A. Davidson had 
booked the 4-reel Kalem picture, "The 
Call of the Dance," for exhibition the 
night of December 16. Foster, the in- 
spector, was in Arkansas City that day 
and told Davidson the film could not be 
used, as it had not been approved by the 
censors. Davidson thus was forced to 
close that night as he could get no other 
films from Kansas City in time. The next 
day he learned the picture had been pass- 
ed on December 2. Nobody offered to re- 
imburse him for his dark night. 



route out of that city, is worth $2,000 in 
a moving picture advertising the depart- 
ment store owned by Wilfred H. Allen 
and Charles H. Bayne, 642 Minnesota ave- 
nue. Mrs. Kunz has brought suit for that 
amount against the store proprietors, say- 
ing her picture was taken while she was 
in the store and now is being used in 
moving picture films advertising it. She 
sat for the films, without her knowledge, 
she declares, and is sure $2,OD0 wouldn't 
be too small a remuneration for the use of 
herself. 



LOCAL HOUSES CHANGE HANDS. 

Robert King, formerly owner of the 
Empress theater at Beatrice, Neb., has 
leased the Lyric there and will run big 
feature films. The Lyric has a seating 
capacity of about 800 and has one of the 
best locations in the city. 



HENRY B. ALLEN'S ADVERTISING 

When Henry B. Allen took over the act- 
ive management of the Maze theater, 
Twelfth street and Baltimore avenue, 
Kansas City, in the business district, he 
began running long features and endeav- 
ored to hit upon a new newspaper ad- 
vertising stunt. He found it. The idea 
is that in each of his ads he should make 
a personal statement, signed by himself, 
and thus taking responsibility for It on 
his own shoulders. 

The plan was worked out as follows, to 
quote from some of his daily ads: 

"A good steer — come to the Maze and 
see this great 5-act comedy. And ,by the 
way, watch this announcement each day. 
Big things are in store for the Maze — H. 
B. Allen." 



AN INTERESTING SUIT. 

A court in Kansas City, Kan., is going 
to have to decide whether or not the face 
of Mrs. Stella Kunz, who lives on a rural 



General Film Notes. 

George B. Resor and Ray L. Hewitt are 
new road salesmen working out of the 
Kansas City office of the General Film 
Company. Their territories will be Mis- 
souri and Kansas. 

R. O. Proctor, manager of the Kansas 
City office of the General Film Company, 
announced last week that several book- 
ings already had been made for the Es- 
sanay serial, "The Strange Case of Mary 
Page," that will be released sometime in 
January. Mr. Proctor said that advance 
sales foreshadowed the film would be the 
biggest serial ever put out in this district. 

The General Film Company is pioneer- 
ing a new field in the Kansas City dis- 
trict by opening a projection room in 
which all the releases will be shown to 
the exhibitors. The -plans of R. O. Proc- 
tor, the Kansas City manager, are that 
the releases for one week will be shown 
on Tuesday of the proceeding week to all 
the exhibitors who care to attend. Then 
they will be allowed to book any they 
wish. "Of course, if we show them any 
poor films they won't book them," Mr. 
Proctor laughed. "That will work out In 
forcing us to have only the best kind of 
pictures." 



Kansas City Has All Night House 

Idle Hour Is the Only All-Night Picture Theater Between the Great Lakes and the 
Rockies — Caters to Night Workers. 



K 



ANSAS CITY, MO. — The first all-night 
picture house between the Great 
Lakes and the Rocky Mountains has been 
opened here and is operating twenty-one 
hours out of the day's twenty-four. The 
theater that has adopted the new policy 




intermission being utilized by janitors 
and sweepers in cleaning up. 

Mr. Scoville opened the all-night fea- 
ture on the assumption that the three 
thousand and more night workers would 
patronize his house while waiting for the 
owl cars that run only every hour after 
1 o'clock in the morning. So far his idea 
has proved successful. The first two 
nights, Saturday and Sunday, he made 
money, but on the third — blue Monday — 
he operated at a loss of $1.75. He believes 
that within thirty days, when the all- 
night feature becomes well known, every 
night will show on the right side of the 
ledger. 

The Idle Hour has close to release date 
on Triangle films. It is, of course, em- 
ploying three shifts of workers, the last 
going on at 11 o'clock at night and work- 
ing until 6 o'clock in the morning. The 
music at night is confined to a piano. 



New House at Columbia, Mo. 

The new theater being built in Colum- 
bia. Mo., at a cost of $35,000, will be com- 
pleted about the middle of March. It will 
be situated closer to the state university 
buildings than any other show house in 
the city. 



Idle Hour Theater. 

is the Idle Hour, 114 East Twelfth street, 
owned by W. D. Scoville. Its hours now 
are from 9 o'clock in the morning until 6 
o'clock the next morning, -he three hours 



The Times theater, Kansas City, Mo., 
has been purchased by .A A. McConnell 
from H. R. Ross. 

Work has commenced on the new Em- 
press theater at Afton, Okla. 

F. C. York Is constructing a new thea- 
ter at Salina, Kan., that will cost about 
$7,500. 



o » 




o e 



Rather than give you Yuletide greetings 

Rather than extend our wishes for a happy and 
prosperous New Year 

We proclaim the continuance of the best in 
photoplay productions. 

Furthermore, we consider that giving the 
exhibitor 

Productions of merit only, — throughout the 
coming year 

Is a far greater consideration than extending 
our best wishes. 

ALBERT E. SMITH 

J. STUART BLACKTON 



VITACRAPH 




The best recommendation for 
Vitagraph Blue Ribbon Features 
Is the public attitude toward them. 
From our first release, 
"The Juggernaut" 
Up to and including 
"A Price for Folly" 
Vitagraph Blue Ribbon Features 
Have played to maximum crowds 
wherever shown 

The release for January 3rd is 




"Thou Art The Man" 

It is a heart-interest, 

heart-throbbing drama — 
A lesson of goodness, of greatness, 

of overcoming evil. 
It is a story of a life love — 
Laid in the land of parched throats, 

of fever, of cholera. 
From the pen of George Cameron, 

author of "A Million Bid," 
Produced by S. Rankin Drew 
Featuring Virginia Pearson 

and Joseph Kilgour, 
This six-part Blue Ribbon Feature 
Will prove to be epoch making. 
See this on the screen — 
And you will book it. 

^(?VITAGIUPH COMPANY oP AMERICA 



IXCCVTIVC DtfflCE' 



4 g: EArr I^^ST. ird LOCUST AVE.. DROOKLYN. N.Y. iC^A- 
\fs NEW YORK • CHICAGO • LONDON • PARIS \?J 



\ 



I 

i 



Imagine 
This For a Situation! 

Imagine Being Arrested and I 
Tried for Your Own Murder • 



This, in part, is the plot of the BROADWAY STAR FEATURE 

"Tried For His Own Murder'^ 

Released January 8th 

Situations of this kind are of the variety that lend 
heart-interest to Broadway Star Features and 
make them the best three reelers in the world. 
Maurice Costello plays the dual role and is sup- 
ported by such eminent screen stars as Leah 
Baird, Van Dyke Brooke, Harry Fisher and 
George Stevens. 

THE STORY 

Irene Garoder, a blind girl, and her invalid father 
arc mountaineers. Ransforc^ on a ahootinc trip, 
visits their section. John D'Arcley, a cynic, comes 
to the woods and marries Irene. He baa an operation 
performed which restores her aight. Her manner 
leads him to believe that she lovca Ransford, so 
D'Arcley leaves hia wife. On hia way out of the 
country, he cornea across the body of a auicide and 
exchangea clothes with the man. Irene mouma ber 
husband, who is supposed to be the suicide. Ranaford 
triea in vain to marry Irene, who later meets D'Arc* 
ley, but doea not recognize him. Ranaford discovers 
that D'Arcley 'a thumb-print coincidea with the 
thumb-print found on the dead man. D'Arcley la 
arrested for his own murder. Irene accidentally puts 
her hands on D'ArcIey'a face and recoguizea him as 
her huaband. She realizes that thia ia the man sha 
loves. He is freed. 

Stories of this type make 

BROADWAY STAR FEATURES 

the best three reelers in the world 



^^VITAGRAPII COMPANY oP AMCPICA 

:^j: CAST 15* ST. and LOCUST AVE., BROOKLYN. N.Y. :k%*: 
•^ ^- NEW YORK • CHICAGO • LONDON • PARIS '^.M' 



I 



E 




STUPENDOUS 



"The Battle Cry of Peace" is now being shown 
in every city and hamlet in the United States. 
The phenomenal run at the Vitagraph Theater, New 
York City, where this picture played for twelve weeks 
to capacity crowds, has nearly been duplicated in the fol- 
io winsr cities: 

Chicago, Olympic Theater. 

Boston, Majestic Theater. 

Philadelphia, Metropolitan Opera House. 

San Francisco, Columbia Theater. 

Washington, D. C, Strand Theater. 

Denver, Colo., Paris Theater. 

Salt Lake, Utah, American Theater. 

Dallas, Tex., Hippodrome. 

Baltimore, Auditorium. 

Omaha, Neb., Boyd Theater. 

Dayton, Ohio, Colonial. 

Cleveland, Ohio, Metropolitan. 

Hundreds of other cities have played 

The Battle Cry of Peace 

By J. STUART BLACKTON 

and as an example of its wonderful success we quote the 
following office communication from the New York of- 
fice of the V-L-S-E: 

" The Battle Cry of Peace' ran three weeks at Shea's 
Hippodrome, Buffalo. Largest business in the history of 
the house. Has asked for indefinite protection with the 
idea of running it Sundays at his big vaudeville house. 

"Proctor played to capacity ten days in Albany and Troy. 

SI r/AQ VITACRAPU 



:M.Sk^ 



9ENSATION" 



On the third day in Troy, advertised ten o'clock 
opening. Crowd was so Iarf« that he was forced 
to open the doors at 8:30. 

"Played two weeks at Proctor's 23d Street Theater, also 
at 125th Street, an unheard of thing for a picture at either 
one of these houses. Played one week in Mount Vernon 
to capacity business. Broke his house records in Schenec- 
tady. 

"Is just starting a two weeks' engagement in Rochester 
to-morrow. Preliminary showing to the Mayor and other 
officials aroused tremendous enthusiasm. 

"Is plajring at Academy of Music in Brooklyn to more 
than satisfactory business at top prices. 

"Upwards of 100 applications from other theaters in 
Brooklsm as soon as available. Success in New York ter- 
ritory greater than any picture ever released not excepting 
'Quo Vadis' or the 'Birth of a Nation.' " 

This Call to Arms Against War 

By J. STUART BLACKTON 

is now being shown in every city and hamlet in the United 
States. If you would take advantage of the wave of Pre- 
paredness and Patriotism that is overwhelming the coun- 
try, book "The Battle Cry of Peace" immediately. 
A sufficient number of prints are now on hand in every 
V-L-S-E office to take eare of you. 



CO <f Amepica::> 







REGULAR RELEASES 

THE LITTLE TRESPASSER 

Comedy-Drama Monday, Jan. Srd 

Presenting Jewell Hunt, Harry Fither and James Morrison 

HIS WIFE KNEW ABOUT IT 

Comody Friday, Jan. Tth 

Featuring Mr. and Mrs. Sydney Drew 

TRIED FOR HIS OWN MURDER 

Drama Saturday, Jan. Sth 

An All-Star Cast, Including Maurice Costello, Leah Baird, 
Van Dyke Brooke, George Stevens and Harry Fisher 



1 




THE PERSONALLY PICKED PROGRAM 

coupled with REGULAR VITAGRAPH releases will 

give an exhibitor all that can be desired in the way of 

photoplay entertainment. 
But we do not ask you to pick our subjects in the dark. 

We want you to see them on the screen. 
VITAGRAPH— That's all you need to know about a film. 



^/icyiTAQMXm COMPANY oPAMCmCA 



EXEcvrrvE omci* 



:Vi-: EAST 15* ST. mi LOCUST AVE. BROOKLYN. N.Y. :^j: 
■^..^- NEW YORK • CHICAGO • LONDON • PARIS '\f' 





Sifr''' 



UCAOT INTEDE^o/Ad kEyTNOTEoV NEWS. 



Of all the publications in the world, 
those under the control of William Ran- 
dolph Hearst handle news from the 
HEART-INTEREST side. 

This is because of the fact that 
HEARST employs the brains of the 
newspaper industry. 

A NEWS REEL SHOULD CONTAIN 
HEART-INTEREST. 

The telling of the story should be done 
in an interesting manner. 

THIS MEANS MEN TRAINED IN 
THE PROPER INTERPRETATION 
OF NEWS. 

For over four years the Hearst organ- 
ization has been training news camera 
men. These men know news. They 
have been experimenting for four years 
and have arrived at a state of perfection 
that other news weeklies must strive to 
meet. 



HEARST-VITAGRAPH 

NEW/ PICTORIAL 

(Formerly HEARST-SEUG-Now Dettet) 








^..(^l^M 



CVEIA^ CITY EDITOD ON EVEW 
UEADST PUBUCATION IS WOIH<* 
ING rOR YOU. 



/' 



HEARST CITY EDITORS HAVE THEIR 
FINGERS ON THE PULSE OF THE POP- 
ULACE. 

When a story breaks, the Hearst Publica- 
tions get this story and th« 

HEARST-VITAGRAPH 

cameraman is assigned from the city desk. 

We do not depend upon outside sources for 
our news. 

We accimiulate it, gather it and get it direct. 

This is because of the fact that the men be- 
hind HEARST-VITAGRAPH are all experts 
in their lines. 

Every man is a trained news man. 



HEARST 



%/ 



NEWy 

(Formerly HEARST-SEUG 




D 



TUC N^E VITACnAPU S1>\ND$ TOU 
EITIOENCy IN MonON PICIURES. 



The facilities of its enormous plants are such 
that the HEARST-VITAGRAPH News Reel 
will BEAT ALL OTHERS IN THE FIELD 
FROM TWO TO THREE DAYS. 

At the gigantic Vitagraph plant the famous 
TOM POWERS CARTOONS (animated by 
Raoul Borne) are made. 

Tom Powers is the man who makes millions 
laugh. His little "joys and glooms" will caper 
for your audiences. 

The Tom Powers cartoons will be an inno' 
vation in animated cartoons. 

Five hundred newspapers today are using 
the great Tom Powers cartoons. Every one 
of these newspapers is an advertisement for 
your theatre. 




VITAGRAPH 



PICTORIAL 

— Now Better) 



Ml 



THE 9DPENDOU^ VL^.E ODCANIIiJION 
WILL DISroiDUTC UCARST'VITACiaiHJ 



Every office in the country 
will have a sufficient num- 
ber of prints to give a great 
number of theatres a top 
run of this service. 

The first release of HEARST- 
VITAGRAPH NEWS PIC- 
TORIAL will be early in 
January. 

Wire, write or 'phone the 
nearest V-L-S-E exchange. 



HEARST-VITAGRAPH 

NEWy PICTOmAI. 

(KOTnerbr-HEARST-SELIGNow Detter) 



&i^is^ii.«tt£ 



January 1, 1916 



THE MOVING PICTURE WORLD 



115 



The Orpheum, Pittsburg, Kan., that was 
destroyed by fire recently, will be rebuilt. 

Work has commenced on the new Smith 
theater at Concordia, Kan. It will be 
completed in January. 

Georg-e Beach, proprietor of the Lyric, 
Concordia, Kan., has leased the new thea- 
ter being constructed there. He will oper- 
ate both houses. 

The Fowler building, Lucas, Kan., Is 
being remodeled and will be operated as 
a motion picture theater by Lewis O'Brien. 

The police had to be called to clear a 
way in front of the Maze theater. Twelfth 
and Baltimore streets, Kansas City, when 
the Fox film, "Sin," featuring Theda Bara, 
was shown there December 12. Five thou- 
sand persons visited the show house dur- 
ing the day. H. B. Allen, manager of the 
Maze, has signed a contract to use the 
Fox service four days each week. 



St. Louis Theaters 

World Representative Calls on Many Prosperous Picture Houses Along Franklin 
and Easton Avenues— Begins with the Famous and Continues Till He Reaches 
the Fairy, Fifty-six Blocks Away. 

By A. H. Giebler, St. Louis Correspondent of Moving Picture World. 



ST. LOUIS AMUSEMENT CO.'S NEW 

HOUSE OPENS. 

Ritz Theater, 208-210 North Sixth Street, 

Begins All Picture Program. 

ST. LOUIS, MO.— The Ritz theater, 208- 
210 N. Sixth street, opened on Decem- 
ber 11th with an all picture bill, under the 
management of the St. Louis Amusement 
Co., which is composed of several young 
business men of the city, and of which 
company F. H. Van Craenbroeck Is vice 
president and general manager. The Ritz 
is very beautifully finished In old ivory, 
gold and blue, with a sunken lettered sign 
out of which the name Ritz stands out 
prominently. On the roof are two blue 
and gold pennants with the name of the 
house on the field in red. The Interior of 
the house is handsomely furnished with 
hangings and paintings that are all in 
harmony with the color scheme of old 
ivory, blue and gold. There are many ex- 
Its to the theater, and a good orchestra to 
furnish the music. A clock in the middle 
one of the three arches over the screen 
enables the patrons of the Ritz to know 
the correct time all during the perform- 
ance, which begins at 11 in the morning 
and lasts until 11 at night. The house 
seats 1,000, and ten cents admission Is 
charged for all seats. 



NEW HOUSE ON PESTALOZZI. 

A new JIO.OOO motion picture theater 
is being erected at 2S41 Pestalozzi street, 
which will be opened early in the new 
year by John and Samuel Ernie. The 
house will seat SOO. and charge five cents 
on five days of the week, and on the other 
two nights which will be feature nights, 
the admission will be ten cents. The 
equipment was furnished by the Lears 
Theater Supply Co., and was installed in 
record breaking time, everything being 
ready for business four days after the or- 
der was placed. 



NO-TENT BILL PASSED. 

After September 1, 1917, no more tents 
can be erected In St. Louis for the purpose 
of exhibiting moving pictures. The bill 
to prphlbit tent shows was passed by the 
Board of Aldermen, and only requires the 
signature of the mayor to become a law, 
and in that event, not only will the put- 
ting up of tents be prohibited, but all ex- 
isting shows of the kind must cease after 
that date. 



NEW COMMUNITY THEATER. 

Plans for a new moving picture theater 
and airdome are being drawn up by a 
Chicago architect for a company com- 
posed of residents in the Cabanne dis- 
trict, who want to have a moving picture 
theater In their neighborhood. These men 
and women have organized a stock com- 
pany, and will build the theater on a site 
already selected, which has an adjoining 
lot to be used as an airdome. The plan is 
to have the theater always In readiness 
for a cool night or a rainy one, even in 
the middle of the summer, so that the pa- 
tron will know that he can see a show no 
matter how inclement the weather. The 
structure will be fireproof. 



ST. LOUIS, MO.— Correspondent of 
The World made a trip of ex- 
ploration out Franklin and Easton ave- 
nues the other night. Franklin avenue 
started out to be one of the longest busi- 
ness streets in the city, but after it had 
stretched out for a mile and a half it 
turned the Job over to Easton avenue, 
which goes stepping right on out for more 
than six miles clear into the tall grass of 
the county. 

No Blues at the Famous. 

We began with a call at the Famous, 
which Is at 615 Franklin avenue, right in 
the heart of the not-th end shopping dis- 
trict. Miss Tillie Schwartz manages the 
Famous, and is the financial secretary of 
the Exhibitors' League of St. Louis. 
"How's business?" we asked. "Not so 
bad," she replied, "considering the holi- 
days." "Not nearly so bad as this time 
last year," we supplemented. "No, in- 
deed." And this was the story we heard 
all along the line. After a few minutes 
at the Famous we went over to the Ma- 
jestic. 

At the Majestic. 

The Majestic is the big, fine new place 
operated by the McKinley Amusement Co. 
under the personal management of A. D. 
Pappas, one of the company. The Majes- 
tic Is one of the handsomest theaters on 
the street, has an elegantly furnished rest 
room, is fireproof all the way through, 
and Is well patronized. The Majestic was 
showing the Pathe Gold Rooster feature, 
"At Bay." with Florence Reed, This pic- 
ture has created much favorable comment 
among exhibitors. 

Found Geraldine at the Palace. 

After leaving Mr. Pappas we walked to 
the Palace just for the exercise, only three 
short blocks, where Scherrer Brothers 
have been holding forth for the last six or 
seven years. The Scherrers are sticklers 
for good projection, and their pictures are 
as sharp as a knife. The Palace show- 
ed Geraldine Farrar In "Carmen" last 
week and did nice business with it, and 
the manager's report Is that things are 
moving along nice and smooth. 

Saw Plaikos' Good Audience. 

The Marquette, at 18th and Franklin, 
was the next stop. There we found Geo. 
Plaikos "With a good audience, and full 
of pride over the improvements to his the- 
ater. The Marquette Is about a year and 
a half old, and has had to be enlarged 
and rebuilt recently to accommodate the 
patrons. Mr. Plaikos voiced the prevail- 
ing sentiment, business not alarmingly 
good but better than this time last year. 

Xmas Greens at Mrs. Snawder's Theater 

After the Marquette we did not ..top 
until we came to the Criterion, a theater 
presided over by a woman, Mrs. Nellie 
Sna"wder. She took it over at the death 
of her husband an^. has a very neat and 
snug little place. She was just through 
decorating it with Christmas green, and 
much red and gold paper. 

Manager Compton's Novel Heater. 

The street splits up here, and Easton 
Avenue begins. The next stop was at the 
Compton theater, where Wm. McDonald 
has solved the problem of heating a cold 
lobby by building a sheet Iron drum 
around the stove. The heat Is stored in 
this drum and a big fan forces It out into 
the lobby, which is as warm as toast. The 
stove heats the theater at the same time. 

A Big Neighborhood House. 

It was only a hop, step and a jump to 
the Novelty, on Grand and Easton. The 



Novelty was the first big neighborhood 
house in St. Louis to show pictures. It 
is a fine place. Six or seven years ago it 
was the talk of the town, but of late years 
the place has had hard sledding, and has 
been operalei" under many managements. 
A month ago it was reopened under the 
direction of the Koplar Brothers, and when 
we eac'ied the place it looked like old 
times at the Novelty. The hous- has been 
refurnished and brightened, and an ex- 
cellent program of big fec^uies put on, 
and it looks very much as if the Novelty 
had come Into its own again. S. E. Koplar 
is the manager, assisted by his brother 
Harry, who was at the King's until that 
house went over to the Triangle program. 

Doll Contest at the Alps. 

The next stop was at the Alps. 4066 
Easton. The Wagner Brothers manage the 
Alps and Gabe Wagner was one of the 
earliest film distributors in the middle 
west. He was also one of the original 
officers and stockholders of the Swanson- 
Crawiord Fllr.i Co. The Alps was In the 
throes f doll contest. Twenty beaut- 
iful dolls were displayed in the box office 
windows, and coupons were given to the 
children. The best doll will be awarded 
to the child having the largest number 
of coupons, and so on down the line. 

At W. E. Young's Popular House. 

After the Alps we stopped in and visited 
with Wm. Young, of the Taylor-Easton, 
on Taylor and Easton avenues. Mr. Young 
is a manager that has put the personal 
note in his business to a large degree, 
and his theater is one of the most popu- 
lar In the neighborhood in consequence. 
There is not a man. woman or child that 
gets into the Taylor-Easton without a 
pleasant greeting from its manager. 

At the Euclid. 

The Euclid was next on the line. The 
Euclid is at 4869 Easton, and is again 
under the management of J. J. Macklln, 
its owner. Mr. Macklin rented the house 
out last year, but has it in his own charge 
now. The 12'h episode of "Neal of the 
Navy" was on when we arrived and Bes- 
sie Learn, with "A Sprig of Shamrock," 
was pleasing the crowd when we left. 

At the End of a Long Walk. 

We had hoped to go the entire length 
of the six-mile street when we started 
out. Gerald Wagner, of the Alps, said 
we wouldn't get any further than the 
Taylor-Easton, but we were one lap 
ahead of his prediction when we reached 
the Euclid and just to prove that he 
didn't know we forged on ahead out to 
the Fairy, which Is 56 blocks from down- 
town. There we found August Roettger 
and his wife emulating the doctor who 
"w^asn't afraid to take his own medicine. 
The Roettgers were looking at their own 
program, seated In chairs Just as if thty 
had paid admission. Mr. Roettger Is one 
of the most successful picture men In the 
business. He has a good house In a good 
neighborhood, and his theater is growing 
more prosperous year by year. He is a 
great believer In serials. "I am giving 
them the 'Red Circle,' 'Graft,' 'Stingaree,' 
'Helen Holmes.' and will start the 'Mys- 
terious Bag" after the first of January," he 
said. The Fairy is noted for having the 
champion moving picture patron of St. 
Louis in the person of Mrs. Barbara Guen- 
tert, who has missed but two shows in the 
last seven years. Mrs. Guentert was ex- 
tensively written up in the local press 
last year. There are two other theaters 
on the street, but it was closing time and 
the Mikado and the Orpheum will have 
to go over until another week. 



116 



THE MOVING PICTURE WORLD 



January 1, 1916 



Texas Mutual Sold 

Mutual Film Corporation of Tennessee Buys Texas Mutual Organization — New 
General Manager for the Southwest Territory Will Be C. A. Clegg — Present 
Branch Managers Will Remain — Personal Notes. 

By S. A. M. Harrison, Dallas Correspondent of Moving Picture World. 



DALLAS TEXAS. — The business of the 
Mutual interests in Texas has under- 
gone a very radical change, amounting to 
almost an entire reorganization. The per- 
sonnel of the Texas district, it is under- 
stood, will be practically unchanged, ex- 
cept as to additions. 

The Mutual Film Corporation of Ten- 
nessee, headquarters Memphis, took out a 
permit to do business in Texas and pur- 
chased the Mutual Film Corporation of 
Texas lock, stock and barrel. 

C A. Clegg, of the Tennessee corpora- 
tion, succeeds J. D. Wheelan as general 
manager for the southwest territory. Man- 
agers for the branch ofBces will for the 
present remain unchanged. 

J. R. Mcllheran, formerly of the Picture 
Playhouse Film company's Dallas office, 
will take charge of the Mutual Masterpic- 
tures. D. E. Boswell will take the road 
as a special assistant to the manager. 
"The Girl and the Game" will be the spe- 
cial charge of C. M. Ketterick. On the 
mad he will be assisted by E. C. Leeves. 
Mr. Clegg is an experienced film man, 
having been in the business from the very 
start. He was at one time with the Gen- 
eral, later being northwest manager for 
the Universal. 



THEATRICAL CLUB ORGANIZED. 

New Dallas Club Has Fifty Charter 
Members, Many Picture Men. 

The Dallas Theatrical club, of Dallas, 
Texas, was organized December 17 with 
fifty charter members. Preparations were 
at once made for the opening of the 
clubrooms, with cafe, buffet and other 
modern conveniences. Plans are being 
made for a grand housewarming on New 
Tear's eve. 

The officials expect to have fully 250 
members within a short time. Dallas Is 
the distributing point of the entire south- 
west for the moving picture trade and is 
situated in the center of theatrical cir- 
cuits for the same territory; therefore, the 
club hopes to make Dallas the Mecca for 
members of the theatrical profession, as 
It now is for the moving picture men. It 
is also hoped to make the clubrooms the 
social and business meeting place for both 
branches of the amusement-supplying in- 
terests. 

The club has been chartered under the 
Theatrical Mechanical Association. Ste- 
phen von Puhl, manager of the Majestic 
(vaudeville) theater, was elected presi- 
flent; "Ned" Depinet, manager of the Con- 
solidated Film and Supply company's Dal- 
las ofllce, vice-president; Horace Meyers, 
.treasurer; Sam Bullman, secretary; E. T. 
Peter, Dallas manager of the United Film 
Service, sergeant-at-arms; Albert Russell, 
David D. Reed (Metro) and Simon Scharn- 
insky, trustees. 



Waco Wants Sunday Pictiu-es. 

An initiative petition is being circulated 
in Waco, Texas, asking for an election to 
decide the question of Sunday exhibitions 
of moving pictures. The sentiment seems 
to favor the opening of the houses, but 
it will take the election to show whether 
It Is strong enough. 



An Error. 

The Majestic theater, at Marlin, Texas, 
is owned by J. C. Chatmas, a recent er- 
roneous notice having given the credit to 
another. The Majestic is, we understand, 
the largest and finest exclusive picture 
house in the city. 



McKinney, Texas, had an epidemic of 
scarlet fever early in December and the 
city council requested the picture houses 
to close, but later compromised on the 
thorough fumigating of all houses each 
night. One house reports running a fea- 
ture picture to two ten-cent admissions. 
At last reports conditions were improving 
and were expected soon to reach normal. 

Macklyn Arbuckle was in Dallas in "The 
New Henrietta" cast December 15-18, and 
at the same time the Queen theater was 
showing "The Reform Candidate" (Para- 
mount), and the screen house made good 
use of the big fellow's presence in the 
city in advertising. , 

J. D. Wheelan, former Texas manager 
for the Mutual, has announced no new 
connection, but indications are that he 
will hook up with the Paramount. 

Charles A. Meade, southwest manager 
for V-L-S-E, made a business trip to New 
Orleans week of December 13-18', and re- 
ports trade conditions there very good. 
Mr. Meade insists on the "very." 

H. C. Northfleet, of Houston, Texas, 
proprietor of the new Globe theater at 
that place, has been up looking for holi- 
day attractions. 

Saul Harris, head of the Gem Amuse- 
ment company. Little Rock, Ark., put in 
a day looking over holiday specials in 
Dallas exchanges. 

Charles Kimball, of McKinney, Texas, 
proprietor of the Pope theater, was an- 
other seeker for Tuletide attractions in 
the Dallas offices. 

W. M. Richardson, an El Paso, Texas, 
exhibitor, spent a couple of days with the 
Dallas exchanges. 

C. P. Lewis & Son, of Marlin, Texas, 
former owners of the Orpheum, are con- 
structing a new house. 

The Elk theater, Italy, Texas, has been 
overhauled and re-equipped, among other 
improvements being an entire set of seats. 
The Elk is managed by J. C. Couch. 



NEW ORLEANS NEWS NOTES. 

Personals — Interesting Items from Local 

Exchanges. 

By S. A. M. Harrison, Dallas Correspon- 
dent of Moving Picture World. 
NEW ORLEANS, LA.— P. O. Blankenshlp 
will enlarge the Isis theater. The 
seating capacity will be about doubled. 

Ross Hardenbrook, formerly of the Mu- 
tual New Orleans office, is the new man- 
ager for the World Film Corporation. 

S. T. Stevens has taken charge of the 
Mutual interests in New Orleans. Mr. 
Stevens was recently with Fox here. 

H. G. Morrow, of the Jacksonville, Fla., 
office of the General Film Company, has 
been transferred to the New Orleans office 
of the same company. 

It is unofficially stated that Francis J. 
Gilbert, road man for the World in the 
New Orleans territory, will be given 
charge of the company's exchange here. 



Dallas Territory Notes. 

"Joe" Wheelan is having some repairs 
done on the New Strand (formerly the 
Phillips) theater. Fort Worth. 



PRAIRIE STATES' NEWS LETTER. 

Special to Moving Picture World from 

Midwest News Service. 

In Nebraska. 

DAVID CITY, NEB.— The Community 
Theater Company of David City, Neb., 
has been incorporated with a capital stock 
of $2,500 to own and operate an amuse- 
ment and community auditorium, includ- 
ing moving pictures, plays, dramas, ban- 
quet and other recreative purposes for 
profit. There are twenty-five shares of 
stock at $100 each. The incorporators are 
W. W. Hughes, Carlisle King and Robert 
R. Smith. 

A program "particularly adapted for 
children," given at one of the Saturday 
morning shows of the Boyd theater In 



Omaha, included the Keystone "A Ras- 
cal's Wolfish Way," "Keeping Up with 
the Joneses" and "Stanley in Darkest 
Africa." 



Nebraska Changes, Etc. 

Joseph Wolff and A. D. Booker have sold 
the Rex theater at Nebraska City to A. 
D. Williams, of Tecumseh, Neb. 

Harry Sohns has closed the Empress 
theater at Alliance, Neb. 

Paul Fuller has purchased the Empress 
theater at Staunton, Neb. 

L. M. Shahan. of Casey, la., has pur- 
chased a moving picture theater at Flor- 
ence, Neb. 

The Magnet theater at Magnet, Neb., has 
been sold to G. B. Crellin and R. Dodson. 

William Kuhl succeeds N. N. Baker as 
manager of the Pospeshil theater at 
Bloomington, Neb. 

A. D. Lord has opened a moving picture 
show in the Ball building at Holbrook, 
Neb. 

A new moving picture theater will be 
opened in the Storz building at Papillion, 
Neb. 



Chosen Iowa Notes. 

CHARLES CITY, lA. — Ministers of 
Charles City, la., secured from Judge 
C. H. Kelley an injunction restraining 
Charles City moving picture houses from 
carrying out their advertised plan of giv- 
ing shows on Sunday. The exhibitors will 
make a test case in the courts. 

The new local censorship ordinance pro- 
posed in Davenport, la., gives the mayor 
power to refuse permits for the exhibi- 
tion of any film that is deemed objection- 
able by the censors. 

The management of the Unique theater 
at Des Moines, la., has adopted the pol- 
icy of reviewing every picture before it is 
exhibited to the public. 



Iowa Changes, Etc. 

Arthur Mitchell has opened a moving 
picture show in the remodeled Palace 
theater at Lynnville. la. 

Manager Morehead has renamed the Ma- 
jestic at Moorhead, la., and It is now the 
Rex theater. 

J. H. Pooler, of Lake City, has purchased 
the Princess theater at Ida Grove, la. 

LeRoy Davis has purchased the Grand 
theater at Toledo, la., from A. H. Erick- 
son. 

G. W. Seeger has purchased a moving 
picture theater at Sloan. la. 

A. D. Tinsley has sold his Interest in 
the Lyric theater at Corning, la., to Pere- 
grine Bros. 

W. G. Woolery has purchased the Or- 
pheum theater at Oelwein, la. 

C. F. Toedt is increasing the capacity of 
his opera house at Laurel, la. 

Mr. and Mrs. Teddy Thomson have been 
making arrangements to start a moving 
picture theater at Manning, la. 

The Grand at Burlington, la., had a 
"Hawaiian Quartette" on the bill with its 
start of the Triangle Service. 

"The Battle Cry of Peace" was booked 
for the Garden theater at davenport,. la., 
for December 28, 29 and 30. 

"An Alien" played a return engagement 
at the A-Muse-U'in Clinton, la. 



Theater Changes in the Dakotas. 

THE DAKOTAS. — George M. Johnson has 
sold the Jewel theater at Vienna, S. 
D., to John Knaddle, Jr. 

J. J. Reiter, of Martin, N. D., has pur- 
chased the moving picture theater at 
Drake, N. D., from Henry L. Thorson. 

Frank Woskie, of St. Paul, has pur- 
chased the Gehi theater at Hankinson. 
N. D.. from Paul Kunert. 

V. W. Harris has been making arrange- 
ments to open a moving picture show at 
Willow Lake, S. D. 

L. Mitchell has opened a moving pic- 
ture theater In the Walker Hotel build- 
ing at Anamoose, N. D. 

W. J. and F. H. Wulff, who have opened 
a new moving picture theater on Eighth 
street, on the east side of Sioux Falls, 
S. D., have named it the Lyceum theater. 



December 25, 1915 



THE MOVING PICTURE WORLD 



117, 



SAN FRANCISCO NEWSLETS. 

Eugene Roth, manager of the Portola 
theater, made a short business trip to Loa 
Angeles recently to arrange tor the pres- 
entation of "The Battle Cry of Peace" 
in that city. 

Sol L. Lesser, head of the Golden Gate 
Film exchange and the All-Star Features. 
Is away on a business trip to New York 
and will not return until early in Janu- 
ary. 

Fred Peachy, formerly manager tor the 
United Film Service, has accepted a posi- 
tion as road representative with the Mu- 
tual Film. 

V. I. Santell, of the Family theater. 
Kingsburg, Cal., was a recent visitor here 
to look over film offerings. He is one of 
the youngest exhibitors in the state. 

The Home theater has been reopened by 
J. Cohen, of Corte Madera, Cal., after 
having been closed for a time. 

The remodeling of the Glen Odeon thea- 
ter in the Mission district has been com- 
pleted and this house has been reopened 
as the Diamond theater. 

Sam Harris, of the Hippodrome, is mak- 
ing a hurried business trip to Portland 
Ore. 

On December 16 the Pals club observed 
Sid Grauman night in the new quarters 
of the organization at Stockton and O'Far- 
rell streets. A large crowd was present 
to do honor to this popular theater man- 
ager. 

J. G. Godfrey, of the Grand, Vacaville, 
Cal., paid a visit to this city a short time 
ago to arrange for attractions. 

R. W. Horn, who had charge of the 
exhibit of the Nicholas Power company at 
the Exposition during the past year, is 
now making his headquarters with G. A. 
Metcalfe and will remain here for an in- 
definite time. 

No successor to A. W. Goffe has been 
sent to the Coast headquarters of the 
V-L-S-E as yet, and it is not known here 
who will fill the position of district man- 
ager. 

I. H. Lichtenstein, of the Globe Film 
exchange, has returned trom a trip by au- 
tomobile through the San Joaquin valley. 
He found conditions showing an improve- 
ment, particularly in the citrus belt. 



California Items. 

The Pastime at Fresno, Cal., has been 
reopened by Mrs. L. Jones. A Balrd pro- 
jection machine has been Installed. 

The Strand at Sacramento. Cal., Is now 
being conducted by the DIeppenbrock es- 
tate, owners of the building. W. S. Web- 
ster, who formerly had this theater, will 
continue to operate the Strand at Wood- 
land. 

Kufollas & Hildebrand have added a 
second Power's Cameragraph No. 6A to the 
equipment of their operating rooms. 

The Manzanlta club at Carmel, Cal., has 
purchased moving picture equipment and 
will give entertainments regularly. 

H. Kabayashi left San Francisco recent- 
ly with a traveling moving picture outfit 
and will give an Illustrated lecture on 
"A Trip Through the Orient." 



CRACKSMEN FIRE THEATER. 

The Liberty theater at San Jose, Cal., 
near San Francisco, was entered by cracks- 
men a few nights ago, after the regular 
performance, and efforts were made to 
blow the safe. Nltro-glycerine was used 
and the outer door blown off. but the 
thieves were unable to get into the inner 
compartment. The explosion set iire to the 
office, and this was discovered only when 
the flames came through the roof. The 
fire department subdued the blaze after 
a stubborn fight, and it was then found 
that the damage was confined to the front 
of the house. The operating room next 
to the otRce was of fireproof construction 
and nothing in it was damaged, although 
the film stored there was hot when taken 
out. The lobby was cleaned up and tem- 
porary repairs made, enabling the house 
to be opened as usual in the evening, one 
matinee only being lo%t. 



Censors Back Down 

Berkeley, California, Censor Board Issues Order Prohibiting Showing of "Clans- 
man" — Threats of Injunction Cause Reconsideration — Film Booked for Six Days 
in College City at T. & D. Theater. 

By T. A. Church, San Francisco Correspondent of Moving Picture World. 

has been the demand to see these, despite 
the location of the house, that they will 
be kept there for a second week. "At the 
Front with the jftlies" is being shown 
with great success at the Empire thea- 
ter, on Market street, near Fifth, while 
the Columbia theater is being packed day 
and night by "Fighting for France." 



BERKELEY. CAL. — -The recent announce- 
ment of the Turner & Dahnken cir- 
cuit to the effect that the "Clansman" 
would be shown at Its Berkeley house for 
six days, commencing December 20th, 
brought forth the usual quota of protests 
from negro organizations, and for a time 
it seemed as though these might be ef- 
fective. The members of the board of 
censorship, which is composed of Chief 
of Police Vollmer. Frank McAllister and 
Miss M. E. Stanford, acted upon the pro- 
tests, and notices were served upon the 
theater management that the film would 
not be alloT\'ed to be shown there. 

As the production had been allowed to 
be shown for thirty weeks In San Fran- 
cisco and the efforts to censor it in Oak- 
land had failed miserably, the Turner & 
Dahnken circuit decided to proceed with 
its original plans for presenting it. At- 
torney Benard Silverstein, of Oakland, an- 
nounced to the city officials that he would 
apply for an injunction to prevent Chief 
of Police Vollmer and the board of cen- 
sors from interfering with any of the 
performances, and the city attorney ren- 
dered an opinion to the effect that there 
were no legal objections to the film. The 
censorship decision Tvas then rescinded 
and the film will be shown In the same 
form as in the other cities around the 
Bay. 



NEW BOARD OF TRADE MAN- 
AGER. 

At a recent meeting of the members of 
the Film Exchange Board of Trade of San 
Francisco a successor was chosen to R. 
E. Stebbins, who gave up the position of 
manager a short time ago to join the 
forces of the Progressive Motion Picture 
company. The new manager chosen. Fred 
W. Voight, is well known in local film 
circles, having for some time been with 
the Mutual and previously In the amuse- 
ment field at Fresno. He ■will be remem- 
bered by many on account of the highly 
successful manner in which he introduced 
Mutual Masterpictures in northern Cali- 
fornia and through the efforts he recent- 
ly put forth to secure the approval of the 
local board of censorship to "Damaged 
Goods." He enters upon his new duties 
with a thorough knowledge of conditions 
In the local exchange field and with the 
confidence of the members of the board of 
trade. 



IMPROVEMENTS AT EXCHANGE. 

The Progressive Motion Picture com- 
pany, located on the sixth floor of the 
Pacific building, has completed extensive 
additions and alterations to Its quarters 
and prides Itself on having one of the 
most attractive film exchanges on the 
Pacific Coast. Another large room has 
been added to the office section, all of the 
partitions have been removed and a glass 
front installed. New fixtures have been 
put In and the quarters renovated through- 
out. Additional space has also been added 
across the hall, where the stock and in- 
spection departments are maintained. A 
fireproof inspection room has been fitted 
up and adjoining this a storage vault, 
with a storage capacity of six thousand 
reels of film, has been constructed. Frank 
McCoy, who for some time has had charge 
of the shipping, has been placed in charge 
of the Paramount travel series and news 
films and Don Palmerton has been made 
manager of the shipping department. 



MORRIS L. MARKOWITZ. 

San Francisco has produced a number 
of men who have made their mark in the ■ 
film exchange world and one of the most 
successful of these is Morris L. Marko- 
witz, who first engaged in the business 
seven years ago. In some lines this would 
be a very brief period, but in this new In- 
dustry it stamps him as being in the pio- 
neer class. In fact, he Is one of the old- 
est in point of service now in the business 
here. His start in business was not very 
romantic, his capital being but two hun- ■ 
dred dollars and his quarters a small of- 
fice in the Phelan building, in this city. 

The business grew and Mr. Markowitz 
kept pace with it. being one of the first 
handlers of film to in- 
augurate a daily change 
service. Soon he 
moved to Mission street. 
In time these quarters 
were outgrown and a 
large store was taken 
over at 54 Seventh 
I street, where the Cali- 
fornia Film Exchange. 
Inc., remained for three 
years. A year ago the 
present quarters on 
I Golden Gate avenue 
were taken over and 
here one of the largest 
and Ijest conducted ex- 
changes on the Pacific Coast is main- 
tained. Two floors are occupied, each cov- 
ering an area of 37 by 137 feet, a unique 
feature being a driveway into the lower 
floor, enabling the loading of film ship- 
ments directly into the express trucks. 

About the time this move was made the 
Universal interests bought the Pacific 
Coast exchanges at a price that netted 
Mr. Markowitz a handsome profit. He 
continues as general manager in this ter- 
ritory and handles the business the same 
as when he was the sole owner, many of 
his customers not being aware that any 
change has been made. In addition to the 
San Francisco exchange, there are 
branches at Los Angeles and Phoenix, the 
territory covered including California, 
Arizona, Nevada and Hawaii. 

Mr. Markowitz is looked upon as the 
dean of the film exchange business here 
and upon the formation of the Film Ex- 
change Board of Trade of San Francisco 
was elected Its president. 




M, Li. Markomitz. 



UNITED EXCHANGE VISITED. 

Manny Feldstein, representing Leo C. 
Stern, receiver for the United Film Serv- 
ice, "was here recently on a trip of inspec- 
tion and made a careful examination of 
the affairs of the local exchange. The 
working force at this exchange has been 
cut down to a minimum number in an 
effort to reduce expenses. 



WAR PICTURES PROVE POPULAR 

German was pictures have been shown 
during the past week at the German 
house, under the direction of the Golden 
Gate Film Exchange, Inc., and so heavy 



The Strand Theater company has been 
Incorporated by N. A. Eisner, L. M. Man- 
ley and H. R. Schulthers, with a capital 
stock of $50,000. 

The firm of G. A. Metcalfe & Co. has 
been incorporated at Los Angeles to en- 
gage In the supply business by George R. 
Metcalfe, James Slipper and William Klein, 
with a capital stock of $10,000. 

A moving picture outfit secured at the 
Exposition has been installed in the Vet- 
erans' home at Yountville, Cal. 



118 



THE MOVING PICTURE WORLD 



January 1, 1916 



Youthiul Censors 

Sincerity of Society Maidens' Purposes in Vievsring Films Is Questioned by a Port- 
land, Oregon, Daily Paper — Practice of Permitting Young Girls to Act as 
Viewers Condemned. 

By Abraham Nelson, Portland Correspondent of Moving Picture World. 



PORTLAND, ORE. — The Portland Ore- 
gonian recently published an inter- 
view with a young lady on the committee 
of motion picture viewers which led the 
reporter on the daily paper to question 
whether or not the viewing of motion 
pictures was a rational and sane under- 
taking on behalf of the city's morals or 
merely slumming parties Indulged in by 
the young women of Portland's 400 to 
delve into the risque and sub rosa under 
the cloak of semi-official authority. 

Several weeks ago one of the city's ac- 
tive club women called the writer's atten- 
tion to the fact that many of the 40 odd 
viewers were girls and young women in 
their early twenties, lacking in those ex- 
periences which give weight to the judg- 
ments of older people. Exhibitiors are 
condemning the board's policy of permit- 
ting immature minds to pass judgment 
upon the pictures, but exchange men who 
expressed themselves on the subject fa- 
vored the younger viewers if censorship 
must be tolerated. Mrs. E. B. Colwell, 
secretary of the board, admitted that many 
of the viewers subject to her call belong 
to the younger set of society women. She 
said, however, that these young women 
were rarely permitted to view alone, usu- 
ally accompanying an older woman. 



BACK TO TWO CHANGES 
WEEKLY. 

About the time the downtown theaters 
In Portland raised their prices to 15 cents 
an understanding was had between some 
of them that they would maintain a pol- 
icy of showing but one change per week. 
After a thorough trial this policy has 
proved unsuccessful and all houses con- 
cerned have gone back to two changes a 
week. 

The Majestic has booked Pathe Gold 
Rooster plays under a year's contract and 
will use two services during the week. 
The Sunset, which has been using second 
run features for some time, will com- 
mence showing only first runs on the first 
of the year. Second run shows have never 
proven satisfactory in any of Portland's 
downtown houses. 



SELIG-TRIBUNE BRANCH HERE. 

Portland is fortunate in being selected 
as one of the three cities on the Pacific 
Coast which will be the headquarters for 
a representative of the new Selig-Tribune 
Weekly. The other two' cities are Los 
Angeles and San Francisco. 

E. B. Lockwood. who will represent the 
Pacific Northwest, arrived in Portland 
Dec. 17. From Portland he will cover 
Oregon, Northern California, Washington, 
Idaho, Montana and Southwestern Canada. 
With this large territory full of pictur- 
able happenings and the yet unphoto- 
graphed wealth of scenery to draw from, 
some wonderful pictures will undoubtedly 
be sent to the home office by Mr. Lock- 
wood, who is a proved live wire. 



PURCHASER ALLEGES FRAUD. 

E. M. Blackford, a Portland printer, pur- 
chased a moving picture theater at Cot- 
tage Grove, in Southern Oregon, and from 
June 6. 1915, to Nov. 19, 1915, he lost $1.- 
141.60 in the venture. He recently filed 
suit in the Circuit Court against W. B. 
Cooper and R. G. Nixon, of whom he pur- 
chased the theater, for $2,967.90 damages, 
alleging that the business was misrepre- 
sented to him and that he was induced to 
purchase by the statements of Cooper and 
Nixon that the house "was making a nice 
profit each month. 



CO-OPERATIVE AGREEMENT. 

A. Finkelstein, with the Northwest Fea- 
ture Film Company, Portland, returned 
recently from a trip through Eastern 
Oregon and Idaho. He stated that the 
theaters in Ontario, Oregon and Caldwell, 
Nampa, Weiser and Payette, Idaho, have 
entered into a co-operative agreement 
whereby a circuit has been formed for 
booking features in that territory. They 
have agreed to charge 25 cents for "Ca- 
biria," which the Northwest people have 
booked In the towns named. 



Will Boost "The Girl and the Game." 

Manager Reed of the Portland Mutual 
branch has made room in his office for 
John R. Meldrum, special representative 
for "The Girl and the Game," who is in 
this territory in the interests of his pic- 
ture. Mr. Meldrum will cover the terri- 
tory served out of Portland and Seattle. 
He Tvas formerly manager of the Univer- 
sal branch in Seattle. 



Universal Man Visitor. 

E. H. Goldstein, assistant to the general 
manager of exchanges for Universal, with 
headquarters in New York City, passed 
several weeks in Portland recently look- 
ing after the interests of the company. 
Mr. Goldstein's itinerary includes all the 
big cities on the coast and he spent a 
short time in Seattle before coming to 
Portland. 



Eastern Oregon Theater Notes. 

The Star theater, Heppner, Oregon, has 
been sold by R. A. Redifer to Sparks & 
Hale. Sparks was a former owner of the 
house. 

After a trip to Portland S. A. Gardinier, 
of L Grande. Oregon, evidently gave up 
the idea of building another house in the 
Eastern Oregon city, and upon his return 
he again became manager of the Arcade 
theater there. J. C. Stille, whom the Peo- 
ple's Amusement company, lessees of the 
Arcade, sent to La Grande to manage it, 
has returned to Portland. 



One on Pathe. 

The Temple theater, Pendleton, Ore., 
Downey & Rhodes, owners, purposing to 
advertise Pathe Gold Rooster Plays, bor- 
rowed a Rhode Island Red rooster from 
a local fancier and, without the owner's 
consent, painted it with bronze. The bird 
proved to be a prize fo'wl, valued for its 
plumage and as the bronze failed to come 
off, the poultry man is demanding $50 
from the showmen as the value of the 

rooster. 

Chosen News Items. 

Portland will have a patriotic week. 
"Guardins: Old Glory" is booked to show 
at the National the week of Dec. 26. and 
"The Battle Cry of Peace" will be at the 
Heilisr commencing Christmas Day. 

The Comus theater. Gold Hill, Oregon, 
has changed hands. 

Pete Sabo. who conducts an exclusive 
motion picture machine repair shop in 
Portland, has acquired an agency for 
Simplex machines. 

I. D. Straus and Norvin Haas, who re- 
cently purchased the Crystal at Astoria, 
were recent visitors In Portland buying 
new equipment for their house, which is 
being remodeled. Two hundred and fifty 
seats will be added. 

Other film men in Portland from out of 
town were: E. R. Redlick, Fox Films. 
Seattle; George Endert, World road man. 
Seattle; S. Danz, Star theater, Astoria, 
and B. J. Callahan, Critic theater. Sea- 
side. 

The Portland T. M. A., of which many 



Portland film men are members, is some- 
what disgruntled over the fact that con- 
trary to the usual custom, the Orpheum 
has declined to allow the T. M. A. the use 
of its house or acts for the annual mid- 
night matinee on New Year's Eve, but 
will run a competing show. 

L. A. Todd, manager of the General 
Film Company's Portland branch, played 
host on Dec. IS when he invited Port- 
land's exhibitors to attend a private show- 
ing of Vitagraph's Unit Program at the 
Sunset theater. 

Manager Paul E. Noble, of the National, 
Portland, has inaugurated special mat- 
inees for children on Saturdays and on 
Christmas he has arranged to distribute 
toys to all his young patrons. 



WILL BORROW THE LIBERTY. 
Spokane Federation of Women's Organ- 
izations to Have Benefit, 

By 9. Clark Patchin. Spokane Correspond- 
ent of The Moving Picture World. 
SPOKANE. WASH. — The ways and means 
committee of the City Federation of 
Women's Organizations has arranged with 
the management of the Liberty theater to 
take over the house for one day after 
Christmas and operate It for the benefit 
of the federation. The women will be 
given charge on that day and the pro- 
ceeds above the actual cost of operation 
will be turned over to them. 

By this plan the club women expect 
to remove the debt with "which the feder- 
ation Is handicapped. They will endeav- 
or to make the occasion a unique one and 
there will be women ushers and door- 
keepers. Federation members will pre- 
side over the theater generally. Wednes- 
day or Thursday following Christmas is 
the day that probably will be given to 
the federation. 



PRAISES THE "PEACE" FEATURE. 
Prominent Citizens of German Blood Be- 
lieve in the Picture. 

Mrs. H. M. Prag:er, a prominent local 
club woman, came to the defense of "The 
Battle Cry of Peace." the national pre- 
paredness film which was shown private- 
ly, to an invited audience, at the Clemmer 
theater. 

"As far as the subject is concerned," 
said Mrs. Prager, "I will say that no one 
who has seen the film can cJoubt the ne- 
cessity of a large army and navy. 

"The remarks that the Germans of the 
city would take exception to the film I 
shall take occasion to dispute as a native 
of Germany, although now a loyal Amer- 
ican citizen. There was nothing in the 
film that any German would find occasion 
to censor. It is an unfortunate fact that 
atrocities will follow in the wakes of war. 
Whether committed by Germans or other 
nations, they are to be regretted. 

"I consider this film to be the greatest 
educator and most scientific work of its 
kind ever put before the public. No me- 
dium other than the film could give the 
public what is offered in this. If I might 
make a suggestion to Dr. H. S. Clemmer, 
I would say that no child under school 
age should be admitted because It could 
not possibly comprehend a great work of 
this kind and might suffer in consequence 
from nervous tension ■which older people 
would not feel so keenly." 



OPPOSITION TO "PEACE" FILM. 

Some strong opposition to the presenta- 
tion in Spokane of the big Vitagraph pro- 
duction, "The Battle Cry of Peace," de- 
veloped on the part of some of the 200 
persons who viewed the production in 
the Clemmer. The fight threatens to 
equal that against the "Birth of a Nation," 
in which Dr. Clemmer was successful. The 
Rev. Conrad Bluhm is taking the lead for 
the ministers and Mrs. G. E. Dyer, presi- 
dent of the City Federation of Women's 
Clubs, aims to interest the women. The 
Rev. Mr. Bluhm said: "I am bitterly op- 
posing the showing of the picture in 
Spokane because it totally misrepresents 
the facts in the matter of preparedness. 



January 1, 1916 



THE MOVING PICTURE WORLD 



119 



The statistics of the American army are 
not correct. It also presents the Boy 
Scouts in a false light as a military or- 
ganization which is a part of the militar- 
istic teachings of the picture. Its appeal 
to patriotism, of course, is rich." 

Mrs. G. E. Dyer said: "I consiaer the 
film a dangerous one for public exhibition. 
Its tendency is to incite men and make 
them want to fight rather than arousing 
them to the realization of the necessity 
of preparedness to avoid war." 



Chosen Spokane Brevities. 

Peter Carrol, manager and road man of 
the Pathe exchange has gone to Lewis- 
ton, Idaho, and will cover the territory 
before returning to Sipokane. 

The Spokane theater has been opened 
by Boyd Davis, J. M. Reimers and Merle 
B. Lentz. with Robert M. Lee as man- 
ager. They are running two vaudeville 
acts and five reels of motion pictures. 

Pictures which drew well at local pic- 
ture houses are "The Land of Adventure" 
and "The Stage Coach Guard," at the Hip- 
podrome: "The Raven," featuring Henry 
B. Walthall, and "The Unfaithful Wife," 
with Robert B. Mantell and Genevieve 
Hamper, newcomers in the list of Fox 
stars, appeared in the leading role; at the 
Casino theater. "The Spoilers," at the 
Majestic: "A Yankee from the West," 
with Seena Owen and Wallace Reid as the 
co-stars, at the Lyric. 

"The Heart of a Tigress" at the Rex and 
"The Goddess" at the Empress also drew 
well. 

William S. riart in the Ince film, "The 
Disciple." completed a four days' run at 
the Liberty. This big Triangle feature 
having been held an extra day on account 
of the unusual demand to see it. Other 
good pictures at the Liberty were 'The 
Sable Lorcha." a story of Chinese pirat- 
ing: "In Father's Footsteps." a Keystone 
comedy, and "Matrimony." 

Victor Moore, whose "Chimmie Fad- 
den" was a nation-wide film hit a few 
months ago, returned to the Clemmer the- 
ater where It played the second of the 
series entitled "Chimmie Fadden Out 
West." 

Another picture which drew equally as 
well at the Clemmer was "The Gentleman 
from Indiana." the first Pallas contribu- 
tion to the Paramount program, featur- 
ing Dustin Farnum in the leading role. 



TORONTO NEWS LETTER. 

By W. M. Gladish. Toronto Correspondent 
of Moving Picture World. 

Shows Pathes on Thiu'sdays. 

Mr. James Travis, of Toronto, Ontario, 
distributor for Pathe Gold Rooster fea- 
tures and other Pathe productions, has 
inaugurated a series of private matinee 
performances in Loew's Winter Garden on 
Thursday of each week. Invitations are 
issued to all exhibitors, newspaper critics 
and friends and, although the attendance 
has been small to date, a "regular show" 
is put on. 

Although a hundred or more invitations 
were issued for the first of the Pathe 
private shows, only four people attended. 
The attendance for the second increased 
to twenty-five, however, and the third was 
much better still. The idea of special ex- 
hibitions like this is entirely new for 
Toronto. 



Famous Players Moves. 

After having occupied premises at 12 
Queen street East, Toronto, for only one 
year, the Famous Players Film Service, 
Limited, has found it necessary to seek 
larger and better offices. Mr. Phil. Kauff- 
man. the manager, has in view several ap- 
propriate buildings for the new home of 
the company, but no definite selection 
had been made at this writing. 



Fine New British Columbia House Opens 

Dominion Theater at Nanaimo, B. C, Began on December 14 with "Little Pal," a 

Famous Players Offering — Big Audiences Attend. 

By E. C. Thomas, Vancouver Correspondent of Moving Picture World. 



VANCOUVER, B. C. — The Dominion thea- 
ter, a new house seating- eight hun- 
dred and controlled by the Dominion 
Theater Company of Vancouver, was 
opened on Dec. 14 in Nanaimo, B. C. 
This is a beautiful modern house, with 
all the modern features of an up-to-date 
theater. A roomy stage has been put into 
the house, so that theatrical performances 
may be given if desired, but the present 
intention is to sho'w moving pictures only. 
J. R. Muir, general manager of the com- 
pany, went over for the opening, and tele- 
phoned from Victoria that they were 
"standing them out" for the second show. 
The opening attraction was the Famous 
Players' "Little Pal" — the first Mary 
Pickford subject to be shown in Nanaimo 
in five months. Music is supplied by a 
four-piece orchestra, and the resident 
manager is George Beattie. formerly in 
charge of the Empress in Vancouver. 
Best wishes, Mr. Muir. 



"SPOILERS" HAS LONG RUN. 

Broy cS: Whitehead booked "The Spoil- 
ers" into the Globe in Vancouver for the 
week of Dec. 20, with evening prices 
fixed at 25 and 50 cents. This made the 
third week for this production in this 
city at advanced prices. Successful en- 
gagements have recently been played in 
Kamloops. Prince Rupert, New Westmin- 
ster and Nanaimo. 



CHANGE AT PANTAGES, CALGARY. 

Carl G. Milligan, for the past two years 
manager of the Pantages theater In Cal- 
gary, has resigned. Mr. Milligan left last 
week for Edmonton to manage the Pan- 
tages house there in his brother's ab- 
sence and will then probably go to Chi- 
cago and enter the booking oflSces. Dun- 
can G. Inverarity of Seattle will succeed 
Mr. Milligan, and has already taken up 
his new duties. He was formerly asso- 
ciated with Mr. Milligan in that city. 



FARRAR'S FILM IN ALBERTA. 

As a result of the adverse publicity 
given Geraldlne Farrar in the Lasky pro- 
duction of "Carmen," that film will not be 
brought into British Columbia, according 
to Manager Soskin of the Vancouver ofHce 
of the Famous Flayers Film Service. 

At the same time the picture is being 
shown before capacity houses in the ad- 
joining province of Alberta, and has 
already played a successful engagement 
at the Allen theater in Calgary, with the 
Rose at Regina to follow. 

Although the office in Vancouver has re- 
ceived from Samuel Goldfish a letter stat- 
ing that Miss Farrar has no further in- 
terest in the film. It has been decided that 
the prejudice already aroused by edi- 
torials in a local newspaper would have 
the effect of making a showing here a 
financial failure. 



Propose to Build. 

Mr. Arthur Cohen, son of Magistrate 
Cohen of Toronto, and Mr. W. Marks, a 
stamp vendor, are making arrangements 
for the erection of a new large theater. 



RAISE ATTRACTS PATRONS. 

Manager W. P. Wilson of the Lyceum 
in Winnipeg, who set the exhibitors of 
that city a good example by raising his 
evening admission price to fifteen cents, 
reports through Universal Manager Bar- 
rett that not only are more people at- 
tending since the raise from ten cents, 
but that the audiences are of a distinctly 
better class. It is thought that other 
houses win take the same action in the 
near future. 

A. D. Kean, the Vancouver cameraman, 
has been quite busy for the past week or 
two taking pictures of the local school 
children. These scenes are being antici- 
pated by practically half the population 
of the city. 



The phenomenal success of "The Eter- 
nal City" at the Dominion theater in Van- 
couver, where Manager J. R. Muir ran 
the picture at regular prices, is being 
repeated this week at his Victoria housa 
of the same name. 



PITTSBURGH, PA., SCREEN CLUB. 

Lively Meeting— Much Dissatisfaction — 

Will Buck Up. 

The Pittsburgh Screen Club held a meet- 
ing at the Olympic theater. Fifth avenue, 
Sunday afternoon, Dec. 12, the attendance 
was only about forty-five, and the occa- 
sion was enlivened by some spirited de- 
bates. 

President Kester opened the meeting 
and. as the purpose of the meeting was to 
elect officers, he called on Harry C. Me- 
gowan to act as temporary chairman. 

Mr. Ainsworth opened the discussion on 
the future of the club by saying that he 
was no "quitter," but in view of the fact 
that the attendance was small, as well 
as the meeting two weeks before, thought 
it a hopeless task to make any further 
attempts at organization. He then in- 
quired as to the finances of the club. 

Mr. Hanna, the treasurer, stated that 
there was about $60 in the treasury and 
that the club has about 90 members. He 
said he was in favor of continuing the 
club, but In a more aggressive manner 
than heretofore. 

Mr. Aronson and Mr. Klein both stated 
that they were strongly in favor of keep- 
ing the organization together, but in or- 
der to do so, the officers must attend to 
business. Mr. Feitler then said that the 
small meetings should not be used as an 
example of interest displayed in an or- 
ganization. He gave a very good example 
by using the Liquor Dealers' Association, 
which holds meetings with only a halt 
dozen members present, but still they have 
one of the strongest organiaztions in the 
country. 

At this point Al. W. Cross jumped up 
and said, "What's the matter with us? 
Have we no confidence in ourselves? Can't 
we push this thing ourselves? Why "Let 
George Do It' all the time? Stop talking 
and do something. Get together and boost 
the Screen Club and make it a credit to 
the city." He then moved that the pres- 
ent officers be continued until a club can 
be put on a working basis, and also to 
appoint officers to fill the vacancies which 
have occurred since the last election. The 
motion was seconded by Mr. Ainsworth 
and was carried. 

Through a motion of Mr. Hanna's, the 
chairman was instructed to appoint a 
committee of three to wait on the film 
exchanges and solicit funds for the keep- 
ing up of a headquarters "which Mr. Lande 
inquired about and was informed that 
nothing had been done along this line, 
owing to the lack of funds. For this pur- 
pose the three men who were chosen were 
Messrs. Lande, Hanna and Aronson. 

Fred J. Herrlngton made an address 
regarding the failure of social organiza- 
tiojis in other cities and invited the ex- 
changemen to become associate members 
of the Exhibitors' League. This caused a 
great deal of interesting discussion. 

Mr. Antonoplos delivered a little talk 
on renewing efforts to put the Screen Club 
on a firm basis for political reasons. 

President Kester then took charge of 
the meeting and the following appoint- 
ments were made until the election \a 
held on January 9: H. B. Kester, president; 
Al. W. Cross, vice-president; William 
Mayer, secretary; A. J. Hanna, treasurer; 
Leo F. Levison, corresponding secretary; 
board of governors, H. B. Miller. Adolph 
Klein, M. Feitler, G. R. Ainsworth and Ira 
Aronson. 



THE MOVING PICTURE WORLD 



January 1, 1916 



r 




<< 




Making Success More Successful 

N nine months, V-L-S-E has made its productions synonymous with 

DEPENDABILITY. 
Probably no other institution in any field ever achieved more instan- 
taneous success. 

Starting with "Graustark," "The Juggernaut," "The Rosary," "The College 
Widow," and running right through the schedule with such features as "The 
Island of Regeneration," "The Blindness of Virtue," "The House of a Thousand 
Candles," "The District Attorney," this organization has provided a continu- 
ous output of film dramas that have broken attendance figures, return booking 
records and high admission precedents everywhere. 

And now comes 1916. We enter the year full speed ahead with a line-up of 
releases that must command the consideration of every thoughtful exhibitor. 
Bookings immediately available include : 



"THE GREAT DIVIDE" 

A Luhin Sovereign play, loith Ethel Cldyton 
and House Peters, of which W. Stephen 
Bush, Editor of the Moving Picture World, 
says : "Judged by the most exacting stand- 
ards of the V-L-S-E, this picture surpasses 
the most successful features released within 
the last Sew months" 

•NO GREATER LOVE" 

A Selig Red Seal play, with Regina Badet, 
the wide-famed French emotional actress, as 
"SadunaU,'* the dancer. "Passionate mother 
love,'* says William C. Esty, 2nd, in the 
Motion Picture News, "is the 6aste of the 
story. The acting is exceedingly vivid." 



"THOU ART THE MAN" 

A Vitagraph Blue Ribbon feature with Joseph 

Kilgour as a rich Tnan who covets Virginia 

Pearson as a poor clerk's beautiful wife. 

Reviewed by The Morning Telegraph, as a 

production than which "nothing could be 

better." 

•THE MISLEADING LADY" 

An Essanay feature, with Henry B. Walthall, 
"The Mansfield of the screen," and Edna 
Mayo, in a story of primitive passions, brute 
force and overpowering mastery. 



Merely forerunners, these, of a service for the entire year, charged with the 
highest-tensioned drawing power that brains, ingenuity and capital can devise. 
And then, for added measure, the Hearst- Vitagraph News Pictorial, issued 
through the nineteen branch offices of this organization bi-weekly. Made up of 
1,000 feet of quick-actioned, dynamic-interest pictures, gathered by one of the 
world's greatest news organizations from the far corners of the earth, the nation 
and your own community. Obtainable with, or without, the regular Big Four 
pictures. 

To urge upon you the advantage of making the most of the business-building 
certainties which V-L-S-E offers you for 1916, would be a reflection upon your 
good judgment. May we simply suggest, therefore, that you see to it that others 
do not "speak first?" 



January 1, 1916 




THE MOVING PICTURE WORLD 



]— I |— 1 i— 1 1—1 n i— I r-i 

Presents 



121 




fiaijinond HitchcocK 



TONMOTlll mOED 



Written bi^ 

GEORGE HOBART 



Adapted bii 

DA>fIEL ELLIS 
AVARK SWAN 




5REELSOFiaarors comedy 




Directed bu 
RENE PIAISSETTY 

RELEASED 

MONDAY JAN. 3bdI916 

BOOK THROUGH 

V. Iv.S.E. 








In answering advertisements, please mention The Moving Picture World 



122 



THE MOVING PICTURE WORLD 



January I, 1916 



Calendar of Daily Program Releases 

Releases for Weeks Ending January 8 and January 1 5 

(For Extended Table of Current Releases See Pages ISO, 152, 154.) 



General Film Company. 
Current Releases 



MONDAV, JANUARY 3, 1916. Serial 2^0. 

BIOGRAPH — The Lesser Evil (Drama— Biograph — 

Reissue No. 31) 19820 

SELIG — Ttie Buried Treasure of Cobre (Three parts 

— Drama) 19815-6-7 

SELI(3 — Selig-Tribune No. 1, 1916 (Topical) 19819 

VITAGRAPH— The Little Trespasser (Com.-Dr.) . . . 19818 

VITAGRAPH — Who Killed Joe Merrion (Four parts 

— Drama — Unit Program) U-1020-1-2-3 

VITAGRAPH — When Hooligan and Dooligan Ran 

For Mayor (Comedy — Unit Program) U-1024 

TUESDAY, JANUARY 4, 1016. 
BIOGRAPH — The Avenging Shot (Two parts — Dr.). 19824-5 

E9SANAY — Her Lesson (Two parts — Western — Dr.). 19821-2 

KALBM — The Missing Mummy (Comedy) 19823 

WEDNESDAY, JANUARY 5, 1016. 
BIOGRAPH — The Skating Rinlc (Three parts- 
Comedy — Drama) 19829-30-1 

ESSANAT — Mile-A-Minute Monty (Cartoon — Com.). 19828 

— A Scenic Subject on the S&me Reel 19828' 

KALEM — The Honor of the Road (No. 7 of the "Stin- 

garee" Series — Two parts — Drama) 19826-7 

LUBIN — Sorrows of Happiness (Unit Program — Four 

parts — Drama) U-1025-6-7-8 

LUBIN— His Lordship (Unit Program — Comedy).... U-1029 

THURSDAY, JANUARY 6, 1016. 
LUBIN — Vengeance of the Oppressed (Three parts — 

Drama) 19832-3-4 

MINA— Caught with the Goods (Comedy) 19836 

SELIG — Selig Tribune No. 2, 1916 (Topical) 19835 

FRIDAY. JANUARY 7. 1016. 
KALEM — Crossed Clues (11th of the Ventures of 

Marguerite" Series — Drama) 19840 

KNICKERBOCKER STAR FEATURES— Title Not 

Reported , 

VIM — This Way Out (Comedy) 19842 

VITAGRAPH — His Wife Knew About It (Comedy) . . 19841 

SATURD.\Y, JANU.^RY 8, 1016. 
ESSANAT — The House of Revelation (Three parts — 

Drama) 19843-4-5 

KALEM— When Seconds Count (No. 61 of the "Haz- 
ards of Helen" Railroad Series) (Drama) 19850 

LUBIN — Billie's Headache (Comedy) 19846 

SELIC3 — Spooks (No. 8 of the "Chronicles of Bloom 

Center" — Comedy) 19851 

VITAGRAPH — Tried for His Own Murder (Three 

Darts— Drama) 19847-8-9 



General Film Company. 
Advance Releases 



MONDAY, JANUARY 10, 1016. 

BIOGRAPH — In the Aisles of the Wild (Drama — Biograph 
Reissue No. 32). 

LUBIN — The City of Failing Light (Four parts — Drama — Unit 
Program). 

LUBIN— A Bath Tub Mystery (Comedy). 
SELI(3 — The Devil-In-Chief (Drama). 

SELIG — Selig-Tribune News Pictorial No. 3, 1916 (Topical). 
VITAGRAPH — The Surprises of An Empty Hotel (Four parts 
— Drama — Unit Program). 



TUESDAY, JANUARY 11, 1916. 

ESSANAT — Angels Unawares (Two parts — Comedy- 
KALEM — Guardian Angels (Burlesque — Comedy). 



-Drama). 



WEDNESDAY, JANUARY 12, 1016. 

BIOGRAPH— The War of Wealth (Three parts — Drama). 
ESSANAT— The Fable of "The Two Philanthropic Sons" 
(Comedy). 

KALEM — The Purification of Mulfera (No. 8 of the "Stingaree" 
Series — Two parts — Drama). 

THURSDAY, JANUARY 13, 1016. 

LUBIN — The Bond Within (Three parts — Drama). 

MINA — Title Not Reported. 

SELIG — Selig-Tribune News Pictorial No. 4, 1916 (Topical). 

FRIDAY, JANUARY 14, 1016. 

KALEM — The Tricksters (No. 12 of "The Ventures of Mar- 
guerite" Series — Drama). 
KNICKERBOCKER STAR FEATURE- Title Not Reported. 
VIM — Chickens (Comedy). 
VITAGRAPH— When Two Play a Game (Comedy). 

SATURDAY, JANUARY 15, 1916. 

ESSANAT — Pieces of the Game (Three parts — Drama). 
KALEM — The Haunted Station (No. 62 of the "Hazards of 

Helen" Railroad Series — Drama). 
SELIG — The Chronicles of Bloom Center No. 9, "No Sir-ee, 

Bob!" (Rural Comedy). 
VITAGRAPH — By Love Redeemed (Broadway Star Feature — 

Three parts — Drama). 



COMPLETE AND ACCURATE LISTS of Regular Program and Feature Pictures Can Always Be Obtained from the Pages of the Movinc Pic- 
ture World. These are Published Two Weeks in Advance of Release Days to Enable Exhibitors to Arrange Their Coming Programs. The 
Stories of the Pictures in Most Cases are Published on a Like Schedule. Each Synopsis is Headed by a Cast, the Players' Names Being 
in Parenthesis. Lay Out Your Entertainment From the Information in the Moving Picture World and You Will Not Go Wrong. 




You can have A PERSONALLY PICKED PROGRAM from 

THE GREATER VARIETY 

RELEASED WEEKLY IN THE 

REGULAR SERVICE 

by the Biography Edison, Essanay, Kalem, Lubin, Selig and 
Vitagraph studios. . 

Our experience, dating from the very infancy of the motion-picture industry, enables us to 
give you the program best suited to the needs of your theatre. 

Come to our office at your first opportunity and let us shcv you how our units are chosen 
and how our new big plan of closer co-operation means GREATER profits for you. 



A Special Dftpartm^nt gir— lU •BUr« att«BtlOB t« a 9om0% lUt of r^e&stts. 



January 1, 1916 
DO t- 



THE MOVING PICTURE WORLD 



123 




It isn't what yoa 
pay for yoor pro- 
grams that makes 
them good — it is 
what you get for 
what yotx pay that 
counts. 



Monday, January 10 

In the Aisles ol the Wild 

One Reel Biograph Re-issue 

WITH 
HENRY WALTHALL LILLIAN GISH 

CLAIRE McDowell harry carey 
Directed by D. W. GRHTITH 



Wednesday, January 12 

The War of Wealth 

The Three Reel Biograph 

WITH 

ROBERT DROUET LINDA ARVIDSON 

CHARLES PERLEY ALFRED PAGET 



BIOGRAPH COMPANY 

807 EAST 17oth STREET 

NEW YORK. N. Y. 



TDC^ 



124 



THE MOVING PICTURE WORLD 



January 1, 1916 



Calendar of Daily Program Releases 

Releases for "Weeks Ending January 8 arid January 15 

(For Extended Table of Current Releases See Pages 150, 152, 154.) 



Universal Film Mfg. Co. 



Mutual Film Corporation. 



SUNDAY, JANUARY 2, 1916. 

BIG U — The Honor to Die (Three parts — Drama).. 

L-KO — Pants and Petticoats (Comedy) 

REX — No release this week. 

MONDAY, JANUARY 3, 1916. 

BROADWAY UNIVERSAL FEATURE— Landon's 

Legacy (Five parts — Drama) 

NESTOR — Jed's Trip to the Fair (Comedy) 

UNIVERSAL SPECIAL FEATURE — Graft (No. 4, 
"The Power of the People" — Two parts — Drama) 

TUESDAY, JANUARY 4, 1916. 

GOLD SEAL — Lord John's Journal (No 2, "The 

Gray Sisterhood — Three parts — Drama) 

IMP — No Release this week. 

REX — Shattered Nerves (Comedy) 

■WEDNESDAY, JANUARY 5, 1916. 

ANIMATED WEEKLY — No. 200 (Topical) 

LAEMMLE — The Underworld (Comedy-Drama) 

VICTOR — The Heart of a Mermaid (Three parts — 
Sea Drama) 

THURSDAY, JANUARY 6, 1916. 

BIG U — No release this day. 

LAEMMLE — Missy (Two parts — Modern Drama) .... 

POWERS — Building Up the Health of a Nation 

(Lesson 1 — Educational) 

POWERS — Carl Emmy and His Dogs (Vaudeville 
Act) 

FRIDAY, JANUARY 7, 1916. 

IMP — The Law of Life (three parts — Human Inter- 
est Drama) 

NESTOR — Flivver's Art of Mystery (Comedy) 

VICTOR — No release this day. 

SATURDAY, JANUARY 8, 1916. 

BISON — On the Trail of the Tigress (Two Parts — 
Animal Drama) 

JOKER — Those Female Haters (Comedy) 

POWERS — Uncle Sam at Work (No. 3, "Are We 
Prepared?") (Educational) 

SUNDAY, JANUARY 9, 1916. 

LAEMMLE — Blind Fury (Drama) 

L-KO — Billie's Reformation (Two parts — Comedy).. 
REX — No release this day. 

MONDAY, JANUARY 10, 1916. 

BROADWAY UNIVERSAL FEATURE — Love's Pil- 
grimage to America (Five parts — Drama) 

NESTOR — The Boy, The Girl and The Auto (Com.). . 

UNIVERSAL SPECIAL FEATURE — Graft No. 5, 
"Grinding Life Down" (Two parts— Drama) 

TUESDAY, JANUARY 11, 1916. 

GOLD SEAL — The Boob's Victory (Two parts- 
Comedy — Drama) 

IMP — No release this day. 

REX — His Return (Drama) 

WEDNESDAY, JANUARY 12, 1916. 

ANIMATED WEEKLY— Number 201 (Topical) 

L-KO — Gertie's Busy Day (Comedy) 

VICTOR — Man and Morality (Three parts — Drama) . 
THURSDAY, JANUARY IS, 1916. 

BIG U — "X 3" (Three parts — Detective — Drama) .... 
LAEMMLE — No release this day. 

POWERS — The Rubber Rompers (Vaudeville Act) . . 
— Transporting Timber In Sweden (Edu.).. 

FRIDAY, JANUAHY 14, 1916. 

NESTOR — Flivver's Good Turn (Comedy) 

REX — Her Defiance (Two parts — Heart — Interest — 

Drama) 

VICTOR — The Ring and the Rajah (Drama) 

SATURDAY, JANUARY 15, 1916. 

BISON — Across the Rio Grande (Three parts — 
Western — Drama) 

JOKER — No release this day. 

POWERS — Uncle Sam At Work No. 4, "Uncle Sam's 
Proteges At Work and At Play" (Edu.) 



Serial No. 

01087 
01088 



01089 
01090 

01105 

01091 
01092 

01095 
01094 

01093 

01096 
01097 
01097 



01098 
01099 



01100 
01102 



01101 



01103 
01104 



01106 
01107 



01122 



01108 



01109 



01112 
OllU 
OHIO 



01113 



01114 
01114 



01117 



01115 
01116 



01118 



01119 



SUNDAY, JANUARY 3, 1916. Serial No. 

CASINO — Leave It to Cissy (Comedy) 04347 

RELIANCE — The Law of Success (Two parts — 

Drama) 04345-6 

MONDAY, JANUARY 3. 1916. 

AMERICAN — Matching Dreams (Two parts — Com- 
edy-Drama) 0434S-9 

FALSTAFF — The Optimistic Oriental Occults (Com.) 04350 

VOGUE — An Innocent Crook (Two parts — Comedy). 04351-2 

TUESDAY, JANUARY 4, 1916. 

BEAUTY — Billy Van Deusen's Shadow (Comedy) 04357 

GAUMONT — See America First No. 17, Chicago In- 
dustries (Scenic) 04356 

— Keeping Up With the Joneses (Cartoon- 
Comedy) 04356 

THANHOUSER— The Bubbles In the Glass (Three 

parts — Society-Drama) 04353-4-6 

WEDNESDAY, JANUARY 6, 1916. 

RELIANCE — The She Devil (Three parts — Melo- 
Drama) 04358-9-60 

THURSDAY, JANUARY 6, 1916. 

CENTAUR — The Homesteader (Two parts — Animal- 
Drama) 04361-2 

FALSTAFF — Hilda's Husky Helper (Comedy) 04368 

MUTUAL MASTERPICTURB— The Other Side of the 
Door (American — Five parts — Drama) (No 54) 

MUTUAL WEEKLY- Number 53 (Topical) 

FRIDAY, JANUARY 7, 1916. 

AMERICAN — Time and Tide (Drama) 

CUB- — Jerry in the Movies (Comedy) 

MUSTANG! — The Hills of Glory (Two parts — West- 
ern — Drama) 



SATURDAY, JANUARY 8, 1916. 



BEAUTY— To Be or Not to Be (Comedy) 

THANHOUSER MASTERPICTURE— Society Wolves 
(Five parts — Drama) 



CASINO— Alias. 



SUNDAY, JANUARY 9, 1916. 

Mr. Jones, (Comedy) 



04364 

04367 
0436S 

04365-6 

04374 

04369-70-1 

04375 



MONDAY, JANUARY 10, 1916. 



AMERICAN — Viviana (Two parts — Drama) 

FALSTAFF — Belinda's Bridal Breakfast, (Comedy) 
VOGUE — Title not yet announced. 

TUESDAY, JANUARY 11, 1916. 

BEAUTY — The First Quarrel (Comedy) 

GAUMONT — See America First, No. 18 Milwaukee, 

Wise. (Scenic) 

Keeping Up with the Joneses, (Cartoon-Comedy) 
THANHOUSER — In the Name of the Law, (Three 

parts-Drama) '. . . . 

^VEDNESDA JANU.\RY 12, 1916. 

RIALTO — The Secret Agent, (Three parts-Secret- 
Service-Drama) 

VOGUE— Title Not Yet Reported. 

THURSDAY, JANUARY 13, 1916. 

CENTAUR — Marta of the Jungles, (Two parts- 
Animal-Drama) 

FALSTAFF— Reforming Rubbering Rosie, (Comedy) 
MUTUAL WEEKLY — Numb r 54, (Topicril) 

FRIDAY, JANUARY 14, 1916. 

AMERICAN — The Secret Wire, (Two parts-Drama) 
AMERICAN — Spider Barlow Meets Competition, 

(Crook-Drama) 

CUB — Jerry In Mexico, (Comedy) 

SATURDAY, JANUARY 15, 1916. 

BEAUTY — Getting In Wrong, (Comedy) 

MUSTANG! — "Water Stuff," (Three parts Comedy- 
Drama) • '•■■ 



04376-7 
04378 



04384 



04383 
04383 



04380-1-2 



043&5-6-7 



04389-90 
04391 
04392 



04393-4 



04395 
04396 



04400 
04397-8-9 



January 1, 1916 THE MOVING PICfURE WORLD 125 



Depopulating This Earth!!! 

Is it WAR, or is it 

RACE SUICIDE 



A six-part motion photo-story showing enough conclusive proof to 
make your audiences debate; discussion means an interest which 
has its answer in the box-office. 



With this cast of photo-play idols 

Ormi Hawley, Earl Metcalfe, 

Octavia Handworth, 

Kempton Greene 

TO BE SOLD OUTRIGHT ON 

STATE RIGHTS BASIS 

JOS. W. FARNHAM 

Room Six Hundred and Seven 

Two Twenty West Forty-second Street 

New York City. 



126 



■THE MOVING PICTURE WORLD 



January 1, 1916 



Stories of the Films 



General Film Company 

ESSANAY. 

HER LESSON (Two Parts— Jan. 4). — The 
cast: The Capitalist (G. M. Anderson) ; His 
Wife (Ruth SaviUe) ; the Interloper (Rodney 
HildebranU) ; Butler {Lloyd Bacon) ; Maid (Eva 
Heazlett). 

The capitalist one evening suddenly realizes 
that his wife is slowly drifting away from him. 
A certain young Rodney Hildebrand has been 
paying her great attention and her affairs are 
the common gossip at the club. He determines 
to at least save his wife's name from dishonor. 
One evening he returns home and finds the 
room filled with flowers which Hildebrand has 
sent her. He also finds a note from Hildebrand 
telling her he will call and take her to the 
opera that night. He is furious and waits for 
Hildebrand. The capitalist offers him $:i5,000 to 
leave the country for two years. Hildebrand 
accepts. The wife, who has overheard the con- 
versation, now enters the room. The capitalist 
shows her how Hildebrand's love could be 
bought for a paltry sum of money, then tells 
her to go with him. She falls on her knees 
and begs her husband's forgiveness, which he 
gladly gives. 



MILE-A-MINUTE MONTY (Animated Car- 
toon — Jan. 5). — Mile-a-minute Monty's rest is 
broken when he receives a message requesting 
him to meet his heavy-weight wife at the rail- 
road station in half an hour. He takes his 
flying machine, and while sailing through the 
sky, sees some diving girls in much abbreviated 
costumes. He immediately descends and is 
peeking over the fence when his wife, who is 
raging because he has failed to call for her, 
comes upon the scene. She throws him over the 
fence then goes after him, landing in the pool. 
The pool is flooded and Monty gets a derrick to 
haul her out.' 

This is a split reel release, the remaining five 
hundred feet contains scenes taken in the Cana- 
dian Rockies. 



SELIG. 

HEARST-SELIG NEWS PICTORIAL No. 97 
(Dec. 6). 

San Francisco. — U. S. Marines leave the ex- 
position on cruiser San Diego, en route to To- 
polombampo, where Yaqui Indians threaten the 
safety of 200 Americans. 

New Yorli. — Pirates' million-dollar treasure is 
unearthed in Central .^merica and put on dis- 
play by United Fruit Company. 

Long Beach, Cal. — Miss Molla Bjurstedt is 
outplayed in tennis tournament by Mrs. May 
Sutton Bundy. 

Boston. — Clothing needed by men in hos- 
pitals and warm mittens and caps for men fac- 
ing winter in trenches are turned out by Mas- 
sachusetts Red Cross. 

Washington, D. C. — President is urged in 
telegrams from Mrs. Carrie Chapman Catt, 
noted suffragist, and hundreds of other promi- 
nent persons to induce neutral nations to stop 
the European war. 

Newport, Ark. — Pearl fishers drag beds ot 
White river with tongs. The value ot the 
pearls discovered amounts to thousands each 
year. 

San Francisco. — Cooper is first in hundred- 
miie race that marks closing, of motor season 
at Panama Fair. Tetzlatf and Oldfleld also 
race. 

Florist adds to season's modes by originat- 
ing new ways in which blossoms are to be worn 
during present season. 

San Francisco. — Dangerous blaze attacks 
lumber yard and warehouse in the heart of this 
city's wholesale district. 

On the Italian Front. — Famous Bersaglieri 
are rushed to station and entrained for cam- 
paign in Goritz region where some of the heav- 
iest fighting of the war is under way. 



Los Angeles.— The steamship Great Northern 
leaves Honolulu, establishing a new line ot 
communication across the Pacific Ocean. 

Boston. — State House is a blaze of bril- 
liancy in honor ot the Electrical Convention. 
The statue of Joseph Hooker stands out in 
bolu relief against the glare of the flaming 
arc lights. 

San Diego. — Barrier is torn down and more 
than TUO automobile enthusiasts from Los 
Angeles make first trip over the smooth boule- 
vard to exposition grounds. 

Washington. — Congress will hold important 
deliberations all winter. The Ways and Means 
Committee has been at work for some time 
on the new army and navy bill. 

Wilkesbarre, Pa. — Street car strike causes 
transportation company to cover windows with 
steel to prevent destruction of property by 
strike sympathizers. 

Chicago. — Dr. Ray E. Hall constructs device 
that catches aerial correspondence and writes 
it on tape. The pen records the message on the 
tape where it is easily read by ti^e receiving 
operator. 

New York. — The American steamer Zealandia 
arrives in New York after having been chased 
by an unknown fighting cruiser off the Jersey 
coast. 

Washington. — Buckeye State Agriculturists, 
leu by a uniformed women's band from Ma- 
rion, Ohio, march to the executive mansion to 
call on President Wilson. 

New York. — The Oscar II, Ford's peace ship, 
leaves on errand of peace. Prominent peace 
advocates on board wave farewell to friends 
gathered at the dock. 



HEARST-SELIG NEWS PICTORIAL NO. 99 
(Dec. 13). 

Rome. — Fallen heroes of Italy are honored by 
floral memorial. Patriotic address is delivered 
by prefect of Rome. 

Washington. — The tallest smokestacks in the 
national capital are scaled by steeplejacks who 
apply paint. 

Los Angeles. — Avalon, on Catalena Islands, is 
swept by a $700,000 blaze. The world-famous 
Metropoie Hotel and other prominent buildings 
are a heap of ruins. 

Lowell, Mass. — Many women and children 
march in the no-license parade which was a 
spectacular part of the dry workers' battle here. 

San Francisco. — Mrs. Anita Baldwin, heiress 
of the late millionaire, "Lucky" Baldwin, brings 
six ot England's finest dogs to America. The 
dogs cost $15,000. 

New York. — Whirlwind campaign for $1,000,- 
(X)0 actors' benefit fund is started. 

Chicago. — The Periscope Hat, a new mirror 
equipped headgear, permits the wearer to look 
in both directions at once. 

San Francisco. — Prize-winning canine and fe- 
line royalty pose before the camera after be- 
ing adjudged best in their respective classes. 

New York. — New municipal auto truck sim- 
plifies the method of handling refuse collected 
by street employes. 

San Francisco. — P'resident C. C. Moore ot the 
Panama-Pacific Exposition imparts President 
Wilson's words of farewell to a large audience 
gathered on closing of the exposition. Many 
costly buildings will be destroyed. 

Charleston, Mass. — Five submarines built ex- 
pressly for the British Government are held 
by the United States authorities in Charleston 
Navy Yard and will not be released until peace 
is declared. 



HEARST-SELIG NEWS PICTORIAL No. 98 
(Dec. 9). 



HEARST-SELIG NEWS PICTORIAL NO. 100 
(Dec. 16). 

Washington, D. C. — Women open the Congres- 
sional Union for Woman Suffrage by marching 
to congress with equal rights petition bearing 
four miles ot names. 

San Francisco. — Hawaiian Singers, employed 
by automobile manufacturer to entertain his 
workmen, arrive from far western islands. 

New York. — The Frederick VIII leaves for 



Copenhagen with 1,000 passengers, twenty-two 
of whom will join the Ford Party in Europe. 

San Francisco. — One thousand animals that 
warm the heart of childhood are allowed to 
scamper about with their playmates at the 
Panama Paciflc Exposition. 

New York. — The International Trade Confer- 
ence delegates, from every part of the world, 
pose for the Hearst-Selig News Pictorial on the 
roof of the Hotel Astor. 

Los Angeles. — Profitable pleasure is enjoyed 
by Japanese fishermen who pull in boat loads 
ot ocean fish. 

Washington. — The men directing the political 
activities of the Democratic Party gather in the 
National Capital and select St. Louis as the 
next convention city. 

Chicago.— New $300,000 armor plated Ice 
crushing steamer wears a steel bow to keep 
Great Lake ports open in winter. She can 
ram through three feet of solid ice. Chicago's 
new $3,000,000 municipal pier looms in the back- 
ground. 

Venice, Cal. — Native Philippine Islanders work 
and play by the sea. 

New York. — The Brighton Baths Pavilion, 
built over breakers, affords ocean sports the 
year round. 

Hoboken, N. J. — The liner Vaterland, which 
is interned here with other vessels of European 
nations, narrowly escapes damage by fire when 
garage burns. 



THE MAKING OP CROOKS (Three Parts—' 
Dec. 27). The cast: Tony (Jack Pickford); 
Lee O'Neil (George Hernandez) ; Walton (Her- 
man Illmer) ; Elmer (Elmer Mclnturtf) ; Bob 
(George Nicholls, Jr.) : Hazel O'Neil (Thelma 
Grain). Mrs. Walton (Tess Conger). 

Druggist Walton, convicted for the sale of 
doped candy to children, is released from prison 
through the intercession of Lee O'Neill, a pow- 
erful political "boss." Shaking off the qualms 
of conscience, Walton with protection from 
O'Neil. opens a disreputable pool room. Tony, 
a young Italian who has met Walton in prison, 
is released and Walton engages Tony as a pool 
sharp. 

The pool room becomes a rendezvous for 
crooks and boys. Among the young men are 
Elmer, a bank messenger, and Bingham, the 
neglected son of wealthy parents. Eingham and 
Tony at a cabaret meet Hazel O'Neil, daughter 
of the political "boss." Tony fascinates the 
girl and they steal Bingham's automobile and 
leave for a midnight ride. Bingham reports 
the theft of his car to detective headquarter-s. 
As the chase grows hot Tony attempts to drive 
the car across the railroad track and an ap- 
proaching locomotive shatters the car. In tho 
terrible accident Hazel O'Neil loses her life. 

Back of the pool room the detectives, wait- 
ing for Tony, recognize two well-known crooks, 
and thwart them as they are about to hold up 
Elmer, the bank messenger. Elmer confesses 
to the authorities that he had learned to ram- 
ble at Walton's pool room. The place is raided 
and every similar resort in the city is closed 
by the mayor. In the meantime, Tony the popl 
sharp, who was only stunned in the automobile 
accident, is, with Elmer, taken into custody. 



THE MANICURE GIRL (One of the Chron- 
icles of Bloom Center Series — Jan. 1). — The 
cast: Briggs (Cecil Holland): Johnny West 
(Sidney Smith) : Constable Plum (William 
Hutchison) ■ Postmaster Pash (John i^ancas- 
ter) ; Chubby Green (Ralph McComas) ; Tie 
Manicure Girl (Anna Luther. 

Briggs. Bloom Center's barber, engages a man- 
icure girl to stimulate business. Briggs and 
the manicure girl are greeted by the band 
upon their arrival in the village. AH the 
Bloom Centerites take advantage of the "three- 
minute manicure for 50c." Business continues 
good in Brigg's barber sho" until the manicure 
girl's husband arrives and demands money 
from her. Johnny West, and Chubby Green 
see him and resolve to defend the manicure 
girl. They force the girl's idle husband to 
run. the gauntlet and he finally escapes, leav- 
ing the Bloom Center defenders fighting among 
themselves. 



Have You Read Page 139? 



COMEDIES 



YOU Laugh While THEY Run 



EVERY THURSDAY ON GENERAL FILM PROGRAM. 



BOOK THEM 



January 1, 1916 



THE MOVING PICTURE WORLD 



127 



THE BURIED TREASURE OF COBRE (Jan, 
3). — The cast: Richard Everett (liarry Mes- 
tayer) ; John Haydcn (Frank Clarkj ; Chester 
Ward (Will Machin) ; Monica Ward (Virginia 
Kirtley) ; Prof. Peabody (Louis Cody) ; Presi- 
dent Mendoza (Fred Hearn) ; Col. Goddard 
( Richard Morris). 

Richard Everett is appointed United States 
Minister to Amapala, and is instructed by the 
Secretary of State, John Haydeu. to secure me 
signature of President Mendoza to a trr itv o 
extradite criminals. When Everett arrives In 
&.niapala he is introduced to Chester Ward and 
his sister, Monica. Everett is informed iiy 
Robert Garland, the American Consul at Ama- 
pala, that Ward is a fugitive from justice and 
is wealthy. Ward has, through the aid of Presi- 
dent Mendoza, secured exclusive rights to ex- 
plore the ruins of Cobre, where, rumor has it, 
a treasure is buried. 

•Prof. Peabody, an archaeologist, through Ev- 
erett and Garland, the Consul, asks permission 
to explore the ruins of Cobre, but his request 
is refused by President Mendoza. Ward charges 
Peabody with having a secret desire to search 
for the buried treasure. Peabody, In turn, in- 
forms Ward that he will explore the ruins of 
Cobre, and Ward secures a detail of soldiers to 
guard his concession. Everett tries many times 
to have President Mendoza sign the extradition 
treaty with his country, but his efforts fall 
tbrough the plottings of Chester Ward and Col. 
Goddard, also a fugitive from justice, and who 
is friendly with Mendoza and Ward. 

Peabody leaves for the ruins of Cobre, and 
Monica seeks the aid of Richard Everett, with 
whom she has become very friendly, in the be- 
lief that Peabody will be killed by her brother. 
Everett and Monica follow Peabody to the Cobre 
ruins. Peabody, In the meantime, has evaded 
the soldier guards and Chester Ward is In- 
formed by the soldiers that there Is a stranger 
in the ruins of Cobre. Everett and Monica 
stumble upon a secret passageway, which leads 
Into a secret room. There counterfeit money 
Is discovered by Everett. Peabody, confronting 
Ward, backs him into this secret room where in 
the presence of Everett, Ward and bis sister, 
he reveals his identity as that of a secret service 
agent. In desperation Chester Ward takes his 
own life. 

Later Richard Everett again calls upon Presi- 
dent Mendoza. He says: "The Secretary of 
State will arrive within an hour. For the last 
time I would advise you to affix your signature 
to this extradition treaty." Knowing that Ev- 
erett Is aware of the conspiracy with Ward in 
the making of counterfeit money. President 
Mendoza affixes his signature to the treaty. 
Monica Ward prepares to leave Amapala, but 
before she does so she meets Richard Everett, 
and he says to her: "I also am ready to leave, 
but not until you have become my wife," and 
the two look Into each other's eyes with under- 
standing. 



THE CHRONICLES OF BLOOM CENTER 
(Spooks" — Jan. 8). — The cast: Judah Paradise 
(Cecil Holland) ; Mrs. Paradise (Mrs. Watson) ; 
Sleuth, their foil (Archie Mallott) : Constable 
Plum (Wm. Hutchinson) ; Chubby Green 
(Ralph McComas) ; Postmaster Pash (John 
Lancaster) ; Johnny West (Sidney Smith). 

Judab Paradise and his itinerant spiritualists 
visit Bloom Center. They rent apartments at 
Constable Plum's home and hold a seance. 
Chubby Green frightens all those going to the 
meeting by covering himself with a sheet and 
walking through the graveyard. Then he is 
himself frightened to death by a real "spook." 

The spiritualists are getting the Bloom Cen- 
ter money in great shape until the spirit of 
Constable Plum's former wife invades the meet- 
ing. The spiritualists realize they have started 
something they can't finish and flee in disorder. 
One of their number falls Into mortar and Is 
covered with white. His co-workers mistake 
him for a ghost and flee before him down the 
railroad tracks. 



VIM. 

CHICKENS (Jan. 14).— Hiram Gothrocks. 
having recently acquired wealth, desires to enter 
into society and agrees to marry his daughter, 
Ethel, to Count Chasem, who is coming to visit 
Gothrocks at his summer home. Jabbs. who un- 
til now. has been Ethel's sweetheart, is ordered 
by Gothrocks to cease paying attentions to her 
and in despair seeks the advice of his friend. 
Pokes, the village barber. Pokes, learning from 
Jabbs of the count's intended visit, advises his 
friend to impersonate the count, which Jabbs 
agrees to do. 

On his way to the residence of Gothrocks the 
count and his valet are held up by two tramps 
who are enjoying a meal at the roadi=iide of 
chickens they have stolen from the hencoop of a 
nearby girls' seminary. They force the count 
and bis valet, after first exchanging clothes 
with them, to enter the semlnarv by way of the 
window, where they are arrested as the tramps 
who recently stole the chickens. 

In the meantime. Pokes and Jabbs have been 



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disporting themselves in the Gothrocks home 
at the expense of Gothrocks' furniture The 
tramps having found in the clothes ot the count 
the letter ot introduction to Gothrocks think that 
they shall pass themselves off as the titled noble- 
man and his valet, but instead find themselves 
marched off to jail by the irate Gothrocks. In the 
station house, when Gothrocks learns that the 
count is the husband of the matron ot the 
seminary, his dream of society vanishes and he 
gladly gives Ethel into the arms ot Jabbs 



LUBIN. 

HIS LORDSHIP (Unit Program — Three 
Parts).— The cast: Otto (Dave Don) ; His Wife 
(Florence Williams) ; Carrie (Patsy DeForest). 

It s the morning after and Otto awakens with 
a "dark" taste in his mouth. Matters are much 
aggravated when his wife hustles him out with 
a mandate "no money, no eats." To keep body 
and soul together, Otto takes a job as an extra 
waiter where he tries hard to live up to the 
promise to his wife not to touch another drop ■ 
but tate in the form ot Carrie intervenes. Car- 
rie is a born flirt and Otto falls. 

The a. m. finds Otto stretched out on the 
floor in deep slumber with a couple ot empty 
bottles at his side. Carrie sees u chance lor 
fun and at her suggestion, Otto is dressod in 
silk pajamas and placed in a luxurious led. 
Awakening, he stares in a daze as he beholds 
the uniformed butlers. "How is your Lordship 
feeling?" is the first remark with which the well 
rehearsed butlers greet Otto. At first Otto 
thinks himself in a dream as a vague vision of 
a wife and four kids — all his own — torture his 
befogged memory. The butlers assure him that 
one of his hallucinations is the belief that he 
has a wife and children. As he is attired In 
evening dress and escorted to the ballroom be- 
tween two rows of bowing guests, he becomes 
impressed with the fact that he is really a 
lord. Happily he gazes at the wines on the 
refreshment table, but Carrie keeps him from 
drinking by a reminder that she promised to 
marry him provided he will stay on the water 
wagon. As Otto gazes at the fair face ot Car- 
rie, he is again tortured with visions of wife 
and kids, but Carrie looks good to him and im- 
mediate arrangements are made tor the wed- 
ding ceremony. 

At Carrie's direction, a butler hastens to 
Otto's wife in the wee morning hours and awak- 
ens her with the information that her husband 
is about to marry another woman. Dragging 
her four children along with her, she hastens 
to the Vanderfeller's mansion. Meanwhile, ar- 
rangements are completed tor the mock mar- 
riage. As Otto kneels, Carrie slips away and 
a negress takes her place. Just then Otto 
catches sight of his wife and children. He looks 
from Carrie to his wife and begs to be told 
who he really is. Like a bolt comes the an- 
swer from the four kids who stretch forth their 
hands to him with an exclamation. "You're our 
daddy." Otto's wife drags him out by his ear, 
£s he solemnly vows "never again." 



SORRO-WS OF HAPPINESS (Unit Program- 
Jan. 3). — The cast: Mary Carroll (June 
Daye) ; "David Garrick" (Craufurd Kent) ; 
Grace Carroll (Inez Buck) ; Katherine (Helen 
Greene) ; Mrs. Carroll (Marie Sterling) ; Hotel 
Proprietor (James Daly) ; Mr. Carroll (Hartley 
McCullum). 

David Garrick, a man from the city, disinher- 
ited by his father, wanders to a small town 
where he meets Mary Carroll, a simple little 
country girl. Mary holds clandestine meetings 
with Garrick, until surprised by her parents, 
who insist that her company see her at her 
home. Garrick has betrayed Mary and in an- 
swer to her pleadings as to when they will be 
married he sets the time for 3 o'clock of a 
nearby day. Great preparations are made at 
the humble little home while Garrick struggles 
with himself undecided whether to keep his 
promise. As he debates a letter comes ad- 
vising of his father's death, and that he has 
been left the sole heir. Immediately his mind 
reverts to his old sweetheart, Katherine, a so- 
cial favorite, and he decides to break his prom- 
ise to Mary. He goes and leaves no trace of 
his whereabouts. 

At the Carroll home, Grace, Mary's older sis- 
ter, who is studying voice culture in the city, 
arrives for the wedding. The hour of 3 o'clock 
arrives and patiently the little family waits. At 
3 :15 Mary's father goes to summon Garrick. 
l^pon his return he tells of Garrick's flight. 
Mary, holding in her heart the secret of her 
betrayal, is affected suddenly with a peculiar 
form of mental derangement. Grace sees a 
picture of Garrick and vows that she will 
avenge her wronged sister. As time rolls on 
each day at 3 o'clock, arrayed In her simple 
wedding gown, Mary sits and waits and waits 
for him who seemingly will never come. 



Have You Read Page 139! 



128 



THE MOVING PICTURE WORLD 



January 1, 1916 



Grace, back in the city, becomes a popular 
favorite known as Madame Mimi. During one 
of her recitals Garrick is among the audience. 
His sweetheart of the former days became tired 
of waiting for him and married ; and he became 
a man about town. He is introduced to Madame 
Mimi, who immediately recognizes the betrayer 
of her sister. Their meetings become frequent. 
Soon Garrick confesses his love for her and 
she, in reply to his proposal, replies, "Yes, to- 
morrow at o at my apartments we will wed." 
He is somewhat startled but she retaining her 
composure, questions him for his actions. Mary 
and Mrs. Carroll are called by wire, and plans 
are laid for the wedding the next afternoon. 



VENGEANCE OF THE OPPRESSED (Three 
Parts — Jan. 6) . — The cast : Aaron, the Jew 
(Edward Sloman) ; Esther, his wife (Adda 
Gleason) ; His Mother (Adelaide Bronti) ; Ruth, 
his daughter (Francelia Billington) ; Sergius 
Kosloff (George Routh) ; the Russian Ambas- 
sador (Benjamin Hopkins) ; Meyer (Julian La- 
mothe) ; Lady Elizabeth (Helen Wolcott) ; Rus- 
sell Parker (L. C. Shumway). 

Aaron Markowitz, a Russian Jew, is jubilant 
over the receipt of a letter from his uncle in 
America, enclosing a money order, with which 
to bring his family, consisting of wife, mother 
and baby girl, to America. The Cossack of- 
ficer, Sergius Kosloff, attracted by Esther's 
beauty, makes advances to her. Aaron inter- 
poses. The next day, Sergius leads his Cos- 
sacks against the Jews. Aaron is cruelly 
scourged, and Sergius and two other officers 
go to his home. Sooner than suffer dishonor, 
Esther kills herself and the old mother is cru- 
cified. Aaron is nearly crazed when he dis- 
covers what has been done. Taking his baby 
girl, he makes his way to America, vowing 
vengeance. 

In America, Aaron prospers. Twenty years 
later he is a Croesus, and an international 
financial figure. His daughter, Ruth, would 
marry Dr. Russell Parker, but Aaron tells her 
It is better that she wed one of her own faith. 
Aaron figures in a loan made to the Russian 
government, and later learns that the Russian 
attache is none other than Sergius Kosloff. He 
immediately sets out to obtain vengeance. Aaron 
has Lady Elizabeth Crane ensnare the Russian 
to such an extent that when Sergius is given a 
secret treaty to guard as he would his life, he 
promises to see Lady Elizabeth before sailing 
for Russia with It. These facts known to Aaron, 
he sets the trap. He informs the Ambassador 
that Sergius is a traitor and to be followed. 
Sergius has promised to see Lady Elizabeth on 
Tuesday night at Aaron's New York home 
thinking It Is her residence. A spy Is given 
orders to kill if Sergius proves a traitor. 

Then, before his plans can be carried out, 
Aaron is stricken. Ruth calls Dr. Parker, but 
no hope Is held out for Aaron. The Jew, hav- 
ing lived all the years for vengeance, promises 
Parker his daughter and his wealth if the 
doctor can only keep him alive until Tuesday 
night. A fight Is made against death. Medical 
science and Aaron's Indomitable will finally 
conquer death. Tuesday night comes. Aaron 
has been wheeled to the library. Lady Eliza- 
beth arrives. When Sergius comes, she admits 
him in the darkened room, where Aaron waits. 
Then she switches on the lights and rushes out. 
Sergius realizes that he has been duped; rushes 
after her; the spy shoots him with a noiseless 
gun from behind the window. Aaron and his 
prey are alone. The Jew wheels himself to the 
mortally wounded man, and asks him if he 
remembers the dread day twenty years ago. 
Sergius recognizes the Russian Jew. Aaron 
gloats over his victim, and raising his hands 
to God in a prayer of thanks, passes away, sat- 
isfied that his people have been avenged. 



BILLIE'S HEADACHE (Jan. 8).— The cast: 
Billie Haskins {Billie Reeves) ; Jane Gray 

fCarrie Reynolds) ; Mr. Gray fPeter Lang) ; 

Mrs. Gray (Clara Lambert) ; Pudgey (John 
Sherman). 

Billie is invited to take Sunday dinner at 
the home of his sweetheart, Jane. He arrives 
at the house, full of appetite and love. As 
dinner is not ready upon his arrival, Billie 
joins the family in a little gab-fest. He Is 
given the best chair in the room which is Grand- 
father's rocker, but no sooner does he sit down 
than Billie realizes something is wrong. A 
hasty examination discloses the fact that BIl- 
lie's trousers have become caught in a break 
in the chair seat, and try as he will, Billie 
cannot rise. 

Dinner is announced but Billie is forced to 



decline because of his awkward predicament. 
When pressed for the reason why he refuses to 
eat, Billie says he has a headache. Mrs. (Jray, 
a motherly old soul, at once imagines that 
Billie is really sick, and orders that he be put 
to bed in the spare room at once. Billie is 
lugged off to bed in spite of his protests, but 
when the family are all asleep, Billie tries to 
sneak out of the house and is mistaken by 
Mr. Gray for a burglar. 

A lively chase through the snow ensues, and 
Billie is taken into custody by the Constable, 
who imposes a fine on Billie for appearing in 
public insufficiently clothed. 



VITAGRAPH. 

THE SURPRISES OF AN EMPTY HOTEL 
(Four Parts — Unit Program — Jan. 10). — The 
cast: Francis Marchmont (Charles Richman) ; 
Charles Manders (Leo Delaney) ; Thomas Cad- 
wallader (Charles Eldridge) ; Alfred, Count 
(William Dunn) ; Henry Barclay (Robert Gail- 
lard) ; Lucie Bennt (Arline Pretty) ; Birdie 
Jameson (Ethel Corcoran). 

The Hotel Continental on the seacoast is 
emptied one season of its tenants by an epi- 
demic of diphtheria, and the patrons never re- 
turn. Francis Trehurn Marchmont was one of 
its regular patrons, who, while engaged in a 
copper deal, had been gobbled up by the trust 
in the person of Thomas Cadwallader Bennt, the 
copper magnate. Marchmont later learned that 
the man he hated (Bennt) had gone to Paris, 
married and died immediately thereafter. 

Marchmont goes to spend a week at the Ho- 
tel Continental for old time's sake, and after his 
arrival, a steam yacht comes to anchor in the 
offing and the owner, a woman who signs her- 
self "Mrs. Lucie Fairbanks," engages rooms at 
the hotel". Marchmont is greatly attracted to 
the lady, and the two become good friends, but 
as he supposes her husband to be alive, he does 
not presume upon their acquaintance. 

One night she raps on his door and whispers 
to him that there are burglars in the hotel, as 
there are footsteps above her room. They being 
the only tenants in the place, Marchmont finds 
himself involved in some very exciting adven- 
tures which culminate in his overhearing "Mrs. 
Fairbanks" and a strange woman quarreling. 
He then learns that both women are common- 
law claimants to the fortune of old Cadwallader 
Bennt. 

The two men who he thought were burglars 
were unscrupulous lawyers who were trying to 
get Mrs. Bennt to New York State so they 
could serve papers on her. The rascals finally 
kidnap her and take her aboard the yacht, which 
is prevented by Marchmont. One of the men, 
in revenge, tries to blow up the yacht, but the 
tables are turned at the last minute and the 
lawyer perishes in the terrific explosion which 
obliterates the yacht. Marchmont and his bride- 
to-be are then left in peace and happiness. 



A CRIPPLE CREEK CINDERELLA (Jan. 10 

— Unit Program) . — The cast : The Gambler 
(William Duncan) ; Dick (Alfred Vosburgh) ; 
Nell Gray (Mrs. Vosburgh) ; Nell's Father 
( Carleton Weatherby ) ; Dancehall Proprietor 
(George Stanley). 

A stranger enters the mining town of Crip- 
ple Creek and takes up his abode in old Bailey's 
empty shack. He is tall and good looking and 
his name is Dick, but he has a strong aversion 
for dancehall girls. Nell, who dances at the 
saloon to support her invalid father, loses her 
slipper and Dick finds it. Filled with curiosity 
to know who the owner of the dainty shoe Is, 
Dick keeps it and uses it to make his claim 
with, feeling It must be a good omen. He meets 
Nell later, but she has on old and very large 
shoes, so he decides it cannot be her, and she 
doesn't tell him. 

Dick strikes gold, and Incidentally falls In 
love with Nell, but at their first kiss, Jim. the 
gambler, appears, and his scornful laugh sends 
the girl home and Dick into a rage. He fol- 
lows the gambler and finds him attempting to 
force his attentions upon Nell. A fight follows 
in which Dick is victorious, but he has to run 
for his life as all believe he has killed the 
gambler. His cup of misery Is full when he 
learns the girl he loves is his Cinderella and a 
girl of the dancehall. He thrusts her aside, 
but in the man hunt which follows, she saves 
his life, and as the gambler was not seriously 
hurt, all ends happily. 



WHEN TWO PLAY A GAME (Jan. 14).— The 
cast includes Mr. and Mrs. Sidney Drew and 
Arthur Robinson. 

Arrhibald Atwater's wife keeps his home so 
crowded with women knitting socks for soldiers 



that he finally decides to escape from his un- 
pleasant environment and suddenly becomes a 
victim of aphasia, or 1 ss of memory. He ac- 
cordingly makes arrangements with his friend 
Charley, and goes to New York without letting 
anyone else know where he has gone. Mrs. 
Atwater is at once worried and fears her dar- 
ling has met with foul play, until Charley rings 
up and abruptly tells her Archie has been seen 
in New York acting strangely. 

Unfortunately, Archie runs into an old maid 
cousin whom he grossly deceives by pretending 
he does not know her. The good laCy is fright- 
ened and at once telegraphs Mrs. Atwater that 
her husband is at the St. George, acting very 
strangely. Charley arrives at the hotel, and 
the two friends makes the acquaintance of two 
fair damsels, with the idea of taking them out 
to dine. But wifey arrives in time to overhear 
part of their conversation, and is greatly en- 
lightened thereby. 

To teach her hubby a lesson, she plays the 
"lost memory game" herself, makes him wor- 
ried, then jealous and after leading him a 
wild goose chase, both speak what is on their 
minds, then "make up." 



BIOGRAPH, 

HEREDITY— (Dec. '^^ ; Biograph— Reissue- 
No. 30). — The cast: The white man (Harry 
Carey) ; the Indian maid (Madge Kirby) ; their 
son (Jack Pickford) ; Indian chiefs (Alfred 
Paget. W. C. Robinson). 

At the edge of the Indian encampment, where 
the renegade white man establishes a trading 
post, he meets the Indian maid, who later be- 
comes his purchased bride. A son is born. 
Playing with his kind, the child, who inherits 
his mother's Indian character, passes on to boy- 
hood. Then the racial difference between father 
and son is felt. At length the father, angered 
by the youth's reluctance to leave his people 
and accompany him on a trading trip, uses vio- 
lence to gain Ills ends. In the presence of 
white men he becomes ashamed of his Indian 
wife and child. Traveling among other Indian 
tribes, he sells them bad whisky and broken 
guns. Aroused by his trickery, they go on the 
warpath. In the attack on the wagon the war 
cry of his ancestors stirs the young halfbreed's 
blood. The father's crimes prove his own de- 
struction, while the boy and his mother return 
to their people. 



THE WOMAN OF MYSTERY— (Three Parts 
— Dec. 29). — Tlie cast: General Tremont (G. 
Raymond Nye) ; Earadier (Jack Drumeir) ; 
Marcel (Franklin Ritchie); Agostini (Herbert 
Barrlngton) ; Hans (Charles H. Mailes) ; So- 
phia (Louise Vale). 

Having perfected the most powerful explo- 
sive in tne world, General Tremont Is beset by 
spies of foreign governments. To safeguard 
the formula he contrives a device which will 
explode when the safe Is opened bv anyone 
save himself. Hans, a foreign agent, attempts 
to enter the laboratory and is surprised by 
the general, whom Tie kills. The explosion of 
the safe blows off the thief's right band. 

Laforet, the detective put on the case, finds 
the severed hand and removes from one finger 
a ring engraved with the name "Hans." The 
detective learns that a mysterious woman vis- 
ited the general on the night of his death, and 
sets out to trace her. She is the Baroness 
Sophia Grodsko, a secret agent associated with 
Hans and Agostini, tne head of the secret ser.- 
ice. Sophia learns that Marcel Bradier. a 
young chemist, son of the general's wealthy 
friend, has been associated with General Tre- 
mont and has received from him a copy of the 
formula. She contrives to meet Marcel and he 
falls in love with her. 

By ingratiating herself into the laboratory 
she learns where he keeps the formula and 
throws a warning note to Hans, who, disguised 
as a ffsherman ,is waiting in a boat on the 
river below. But Immediately, an opportunity to 
secure the formula presents itself, and she 
takes it. Marcel goes walking with her. Hans 
gets fire to the factory and is caught by La 
Foret, who has used the ring as a clue. Hans 
gets away, reaches the laboratory, and, in the 
presence of fellow conspirators, discovers that 
the formula is not in its hiding place. 

Sophia does not give up the formula, for she 
loves Marcel and has only stolen the secret to 
prevent it falling into her fellow conspira- 



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tors' hands. Agostini and Hans suspect her, 
and she sends Marcel warning to keep away 
from the villa to which they would lure him in 
her name. But he comes and is trapped in her 
room. He turns upon her, until she proves her 
love by giving him the formula. His lather and 
friends arrive and rescue him after capturing 
the secret agents. Sophia dies. 



Universal Film Mtg. Co. 

NESTOR. 

FLIVVER'S TERRIBLE PAST— (Dec. 31).— 
Pimple becomes a fugitive from the State jail. 
While journeying about town he passes a beer 
garden wherein are seated a group of people 
around a table. His throat suddenly becomes 
parched and he approaches them. He agreus 
to tell them a sad story of his past life, but 
before he can commence his tTiirst must be 
quenched, to which they readily assent. He 
then relates the story. 

While an engineer on the Chatham and Lan- 
cashire Line he met a woman passenger on his 
train for the first time, and immediately be- 
came enamored of her and she with him. She 
became a frequent passenger on his train and 
ere long she was his bride. They lived hap- 
pily for a time, until one aay he came home 
to his wife and was thrown out of the house 
by his wife's former husband. 

While running his engine that evening along 
Its usual course his fireman shouted. "Danger 
ahead !" and, with a sudden jerk, he put on 
the brakes and leaped to the tracks below to 
investigate the cause of the holdup. He was 
astonished to see a woman, tied hand and foot, 
stretched across the track. He released ner 
from her bonds and staggered when he gazed 
into her face and saw that it was his own 
wife Lizzie. Suddenly her husband came on 
the scene and she explained to Pimple that It 
was he who was responsible for this dastardly 
act. Pimple had prompted the villain to wreak 
vengeance on the Tiero, so he suggested a fight 
to the end for the hand of the woman. First, 
a duel in which the sword of each oroke in the 
midst of the conflict, and then a fight with 
gloves, in which Pimple came out the victor, 
thus proving himself worthy of being espoused 
to Lizzie. As he finishes his story his jailer 
comes, and Pimple's spree ends. 



girl whom he saved from two ruffians in the 
park that afternoon. Powell persuades him to 
come back that night to a midnight supper 
which be is giving to Carmona. Robert comes 
and meets the woman who falls very much in 
love with him. 

Robert had previously told Powell that he 
could not drink, for as soon as he took one glass 
everything faded into oblivion and he could not 
be responsible for what he did. Carmoua coaxes 
Robert to take a drink to her health. He 
yields and does so. Then everything is for- 
gotten. He remembers nothing until he awak- 
ens next morning — to find Carmona in negligee 
in the parlor of his apartment. He is stunned. 
He goes to Helen and confesses all, but she 
sadly turns him adrift. 

Powell meets Robert and tells him tauntingly 
that Helen has promised to be his wife. The 
men quarrel. Powell in the meantime, has met 
Nan and promises her that if she comes to his 
apartment he will marry her and she goes there. 
Later in the night, unable to rest thinking of 
Helen, Robert goes to Powell's department to 
ask him the details of his engagement. He 
finds Powell dead. An old servant accuses 
Robert of the crime and he is being led off when 
a puff of smoke blows through the portiers and 
a loud report is heard. 

The curtains are torn aside and the body of 
Nan falls to the ground. She tells how she en- 
tered the rooms — how Powell laughed at her 
proposal that he marry her — how he tried to 
take her into his arms — and how she finally fired 
the desperate shot that killed him. On the 
strength of this confession Robert is freed — 
and Nan dies in his arms. Shortly afterward 
he leaves Carmona and goes to work in a large 
mill where he tries to forget. Here again 
tragedy is brought before him when he finds the 
slim body of a young girl in the river — a girl 
who was ruined by one of his own foremen. 

He begins to think deeply of his own life 
and to pity Carmona, whom he knows loved him 
deeply. So he returns to her — to find her the 
mother of a little child — whom she claims is his. 
She is very ill. Robert marries her and she 
dies happy. Robert now decides to devote his 
life to the boy. The child falls ill and a niirse 
is sent for. The nurse is Helen and so these 
two meet again and the bitterness of the past is 
all swept from the girl's heart at the sight of 
Robert's suffering and by the side of the sleep- 
ing baby they once more pledge their troth. 



"Rockfeller of Japan."— Baron Yei-Ichi Shi- 
busawa, with party of Japanese notables, visits 
Universal City, Cal. ..t5„,„ 

Tairee-Master Aground.— Sailing ship rero 
d'Alemouer" finds a sandy berth.— Mantaloken, 
N J. Subtitle : Bales of cork strew the shore. 

Steaks "A la Cart."— Board of Health re- 
moves prohibition against sale of horse flesb.— 
New York City. Subtitle: Will these fellows 
have a kick coming? ^ 

To Brave the Arctic— Capt. Louis Lane and 
John Borden to wrest riches in furs from polar 
regions.— Chicago, 111. Subtitles : Captain. Louis 
Lane. Mr. John Borden. ... . „„ 

Picturesque Allies.— French Algerian troops 
lend their aid to strengthen position against the 
enemy. — "Somewhere" in France. Subtitle: un 
to dig trenches. . , 

Training Cavalry.— British recruits _ are put 
through strenuous drills. — "Somewhere in ling- 
French War Balloon.— Giant air craft carries 
army observers aloft to spy on enemy.— on 
French Battle Line. 

Engineering Feat.— Span weighing 468 tons, 
part of two-million-dollar bridge, is placed in 
position over Columbia River.— Vancouver, 

Back From the Grave.- Lost submarine, sub- 
merged for twenty-five years, is raised from river 
bottom.— Chicago, 111. „„„„ 

A Healthful Pastime.— Ice skating finds many 
devotees among the fashionable set. — Biltmore 
Hotel Ice Gardens, New York City. 

Cartoons by Hy. Mayer, world famous carica- 
turist. 



IMP. 

THE LAW OF LIFE (Three Parts— Jan. 7). — 
The cast: Robert McKenzie (King Baggot) ; 
Helen Willoughby (Miss Edna Hunter) ; Sid 
Powell (Ned Reardon) ; La Carmona (Miss 
Clara Beyers) ; Nan (Elsie McLeod). 

Two men, Robert MacKenzie and Sidney Pow- 
ell, love Helen. She prefers Robert and accepts 
bis proposal because she believes him to be 
good. Powell has ruined a young girl Nan, and 
the village makes her an outcast. Helen alone 
remains her friend. In the city Powell and 
MacKenzie meet. Powell hates the other man 
tor winning the girl he himself covets. In 
Powell's room, Robert sees the portrait of La 
Carmona, a dancer, in whom he recognizes a 



UNIVERSAL. 

UNIVERSAL ANIMATED WEEKLY, NO. 199 
(Dec. 29). 

Echoes of the Wilson Wedding. — Marriage li- 
cense issued to President Woodrow Wilson and 
Mrs. Norman Gait. — Washington, D. C. Sub- 
titles : The bride's home, where ceremony was 
performed. The White House, their new home. 
Children present huge poinsetta to White House 
bride. — Hollywood, Cal. 

Dinner on the Hoof. — Stockyards glutted with 
cattle, sheep and goats that will feed thousands. 
Chicago, 111. 



L-KO. 

BILLY'S REFORMATION (Two Parts— Jan. 
9) —The cast: Billy (Billy Ritchie) : the 
Sweetheart (Louise Orth) ; the Nephew (Reg- 
gie Morris) ; the Trouble Maker ( Gene Rogers). 

When Billy Inherits a fortune of $io,0(X),om> 
he becomes so unmanageable around the house 
that his wife sends him to her sister to be re- 
formed. On the train he fiirts with a pretty 
girl thereby inciting the jealousy of the trou- 
ble maker. He is chased from the train and 
arrives at his sister's house in his pajamas. 
There he again meets the girl and tries to win 
her from her sweetheart. He demoralizes the 
household and in a battle that follows he i3 
bested, and in trying to escape climbs a flag- 
pole, falls from the top into a fire. He finally 
escapes, a sadder but wiser man. 



JOKER. 

THOSE FEMALE HATERS (Jan. 8).— -The 
cast: Max Shultz (Max Asher) ; His Uncle 
(William Franey) ; the Widow (Gale Henry) I 
Lillie (Lillian Peacock) ; the Valet (Milburn 
Moranti). ^. . . ■ ■ „ 

Max and bis uncle hate everything pertaining 
to the female. In fact, so strong is their aver- 
sion to the fair sex that they have made an 
iron-bound agreement that the first who pays 
attention to a woman will forfeit to the other 
the sum of $50,000. This agreement they have 



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THE MOVING PICTURE WORLD 



January 1, 1916 



framed and placed conspicuously in their room. 
The widow is a "merry one" and arrives at the 
same place where Max and uncle stay. She finds 
much to admire in uncle, and when uncle gives 
her the stony stare she asks the clerk about him 
and learns his hatred of the eternal feminine. 

A party of Max's f lends are on an outing 
on a houseboat, and, knowing Max's aversion to 
anything feminine, persuade him to come, tell- 
ing him that the party is strictly a "stagg one." 
Max comes, but is sore and angry when he finds 
that there are women present, among them be- 
ing Lllile, whose brother is giving the party. 
He tries to avoid Lillie, but her charms are too 
enduring for that and they finally become very 
chummy. Max in a moment of indiscretion 
puts his arm about the girl and the others catch 
him In the act. Fearful that she will lose him, 
Lillie insists upon an immediate marriage, 
which Is performed. Max tells of the agree- 
ment and they agree to keep the marriage a 
secret. The couple set out to see uncle. 

Uncle meanwhile has not been asleep and 
finds much pleasure in the widow's company. 
The widow finally gets him in a receptive mood 
and while they are embracing are caught by 
the valet, who, fearing uncle has lost his mind, 
hastily writes Max to hurry home. When Max 
arrives uncle, in order to tool him, has the 
widow disguise as a valet, but when Max asks 
the valet to bathe him there is trouble in the 
camp. Max meanwhile, to fool uncle, disguises 
Lillie as a valet, and the two women confront 
each other and penetrate the disguises. Expla- 
nations are in order and things are finally 
straightened out. The two men agree to call 
off the agreement, as they both fell in love at 
about the same time and the two couples are 
left happy. 



BISON. 

ON THE TRAIL OP THE TIGRESS (Two 
Parts — Jan. 8).— The cast: Paul (Paul Bour- 
geois) ; Betty Hoffman (Betty Schade) ; Pidetta 
(Rozita Marstine) ; Pierre (Mr. Bryson) ; Pi- 
detta's Accomplice (T. D. Crittenden). 

Pidetta, a notorious French woman and leader 
of one of Paris' worst gangs of crooks, lives 
in a beautiful chateau which contains an un- 
derground palace. She reads in the papers of 
the arrival at the best hotel of Betty Hoffman, 
her mother and fiance, an American million- 
aire. She decides to make Betty her next vic- 
tim. Being well known in French society. It Is 
an easy matter for Pidetta to make the friend- 
snip of the American heiress, who soon learns 
to like the refined French woman. In Fidetta's 
underground palace there is a man, a weak dope 
fiend, who was once Fidetta's admirer. Through 
her evil plans she soon wrecked his manhood 
and reduced him to be her abject slave. Pidetta 
confides her plans to Pierre, the dope fiend, and 
forces him to do as she says. 

One day Pidetta comes to the hotel for Betty 
and takes her riding. They enter the woods and 
visit the grounds of the chateau. Betty's nat- 
ural curiosity leads her about the grounds of 
the place and the result is that she is suddenly 
pounced upon and gagged and bound. Pidetta 
goes out on the road again, and that evening 
when Paul, Betty's fiance, becomes uueasy be- 
cause of her absence, he starts out to find her. 
He finds Pidetta lying on the ground by her 
car and when he raises her up she feigns falnt- 
ness and tells him how they were attacked and 
Betty was carried away by two strangers. Paul 
takes Pidetta Into her chateau and after sum- 
moning the servant to attend her he rushes out 
and back to the hotel to notify the police of 
Betty's disappearance, not knowing that Betty 
Is being held a prisoner beneath the chateau 
which he is in. 

Pidetta forces Betty to write a note to her 
mother, demanding $lG,n(X) to be given to a man 
at a certain place or time, or else she will be 
killed. The note is sent to the hotel by Pierre, 
who disappears. The mother, Paul and the de- 
tectives, who have been summoned, realize that 
the money must bo delivered or the threat to 
kill Betty may be carried out. Consequently 
the next day the money Is brought to the given 
place, but the crook escapes before the detec- 
tives get him. 

The money arrives, but Pidetta does not ful- 
fil her promise to allow Betty to return home, 
for she realizes that her chateau will be dis- 
covered. One day Pierre, touched by the plead- 
ings of Betty, determnies to go to Betty's mother 
and tell here where Betty is hidden. Detec- 
tives are assigned to go with Pierre who leads 
them through the secret tunnels. Pidetta, hav- 
ing seen through her periscope their arrival 
automatically opens the cages of the lions and 
tigers, and the men are forced to battle their 
way through the ferocious animals, and thus 
follow Pidetta and her gang. 

Pidetta and the gang, carrying Betty, arrive 
In the last underground room. They throw 
Betty upon the floor and disappear into the 
stone pillars by secret doors. The detectives 
rush into the room and bar the door In time to 
keep the tigers out. Paul rushes to Betty and 
releases her. They all realize that there Is one 
way of escape ; so, cautiously, they open the 
door to allow the hungry animals to leap Into 
the room past them, and then quick as a flash 



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they spring through the door and bar it after 
them. Thus they escape from the chateau with 
Betty. Pidetta and her gang start to come 
from the stone pillars, and are terrified to see 
the animals in the room. They are left to fate ; 
to starve to death in the pillars, or come out 
and be torn to pieces by the lions and tigers. 



NESTOR. 

JED'S TRIP TO THE FAIR (Jan. 3).— The 
cast: Jed (Eddie Lyons) ; Lizzie (Bettie Comp- 
sonj ; the Mysterious Stranger (Lee Moranj ; 
the Thief (Joe JaneckeJ. 

Jed, an honest country boy, is winner in tho 
Exposition Contest of the Sacramento Bugle and 
finds that as winner he receives $5U0 in cash 
and two round trips to the San Francisco Ex- 
position. He tells his sweetheart, Lizzie, and 
after receiving admonitions from the old folks 
to be careful of the "slick ones" the couple set 
out. Almost before they arrive in Frisco they 
iind that the folks' advice was not badly given. 
A mysterious stranger, Lee, strikes up an ac- 
quaintance with them. Jed is rather suspicious, 
but Lizzie easily falls for the handsome 
stranger-crook. 

In the city he plots with Joe, an accomplice 
of his, to cop the stranger's roll. He wants Joe 
to grab their grips and when Jed pursues he 
will grab or secure the money, which he knows 
the girl is keeping for her sweetheart. It hap- 
pens, however, that by Lizzie's advice, the 
"roll" is transferred to the grip for safety. 
Joe steals the grip and Jed pursues. To his con- 
sternation Lee learns of the money being placed 
in the grip. Jed has no dlflBculty in recovering 
the grip, its theft being only a ruse, and he 
returns with the roll in safety. 

The couple place the money in the girl's um- 
brella, believing that no one would suspect the 
hiding place. Lee tries to get possession of 
the umbrella, but Is unsuccessful and gains the 
suspicion of both the young people. Seeing his 
own efforts hopeless, he gets his female accom- 
plice, Ethel, and she exerts her charms upon 
Jed, it being the plan of the crooks to get Jed 
out of the room, while they make a search for 
money. All goes well ; Jed falls for the charmerj 
and Lizzie Is left alone in her room. Jed, how- 
ever, sees the crooks sneak up the stairs and 
surmising their purpose, follows them and turns 
the tables. Then they proceed to visit the Ex- 
position, their money still intact. 



FLIVVER'S ART OF MYSTERY (Jan. 7).— 
Having nothing better to do one day. Flivver 
decides to visit a theater nearby and chances 
to see a very clever conjuring turn. He is 
greatly attracted by it and later on, receiving 
an invitation to spend the evening with his 
grandparents in order to celebrate their golden 
wedding, he decides to go to the conjurer and 
ask him to teach him his tricks. 

He is received very kindly by the professions 1, 
who advises him to buy his 5-cent book ex- 
plaining every trick most minutely. Very much 
pleased. Flivver sets himself to work and on 
the night of the party he arrives at his grand- 
father's house carrying a bag containing all the 
necessary paraphernalia. His relations are de- 
lighted when he tells them that he intends en- 
tertaining them all with some clever conjuring 
tricks. Alas ! their joy is short-lived. Not- 
withstanding his careful attention to all the 
details given In the conjuring book, FUwer is 
met with failure and disaster with every experi- 
ment. 

In his attempts to copy the conjurer he only 
succeeds in injuring nearly every member of the 
party. He mashes his aged grandfather over 
the head, throws his fragile grandmother mer- 
cilessly upon the floor, puts a hat containing six 
or seven broken eggs on the head of his cousin, 
and throws a bucketful of water over his charm- 
ing young sister. When the parly have recov- 
ered sufficiently from their shock they take him 
by the heels and hurl him out-of the front door. 
We see him sitting disconsolately on the pave- 
ment trying to collect his thoughts, and from 
the expression on his face one would imagine 
that the conjurer who sold him the book of 
tricks will have an unpleasant half hour next 
time he chances to come across Flivver's path. 



REX. 

SHATTERED NERVES (Jan. 4).— The cast: 
Ted Harrison (Ben Wilson) ; T. R. Williams 
(Charles Ogle) ; Ruth, his daughter (Dorothy 
Phillips). 

Ted Harrison, suffering from a nervous com- 
plaint, finds that the slightest scratching sound 
drives him wild. He is employed as the secre- 
tary to T. R. Williams, a broker. The sound 
of a construction gang steam whistle annoys 
him. After slamming down the window, he 
finds that the stenographer's steady clicking 
on her typewriter is driving him to distraction. 
He orders her to stop her pounding. Over- 
come by fatigue he falls asleep at his desk, and 



Kindly Read Page 139 



January 1, 1916 



THE MOVING PICTURE WORLD 



131 



in a visualization of his dream we see Mr. Will- 
iams and his daughter, Ruth, enter the office. 

Now it happens that Ted is in love with Kuth 
and she with him. She consoles and soothes 
him and together they leave to go out to lunch. 
At lunch, Ted tries to control himself but is 
made very irritable by the constant beating of 
a man's fork on his plate as he keeps time to 
the music that the orchestra is playing. Ted 
jumps to his I'eet, and betore Ruth can inter- 
fere, he has taken the fork from the hand of 
the man and thrown it on the floor. The 
stranger twists Ted's nose and takes Ruth 
away from him. The manager, noting the dis- 
turbance, orders them all out of the cafe. Once 
outside of the restaurant, the stranger coolly 
walks away with Ted's girl. 

It appears to be a case of love at first sight, 
for Ted presently sees Ruth and the stranger 
enter a church, where they proceed to get mar- 
ried. Ted returns in a despondent mood to the 
office and Mr. Williams, noting his extreme 
nervousness, suggests that it would be a good 
idea for him to take a vacation. Ted takes his 
advice and goes to a little country hotel where 
he is given a room on the second floor, after 
informing the manager of his complaint. 

At first all is quiet as the grave and Ted falls 
asleep. Then, all of a sudden at different times 
a number of nerve-racking noises are made 
which continued well through the night. Morn- 
ing comes and Ted makes all haste to the office 
where he presently sees Ruth enter with the 
stranger to whom she was married. Ted has a 
furious encounter with the stranger again and 
succeeds in giving his nose a vigorous pull. 

We now see Mr. Williams and Ruth at the 
office standing alongside of Ted who is still 
sleeping at the desk. Ted awakens with a 
violent start and then laughs as he tells Mr. 
Williams and Ruth of his dream. In the final 
scene it Is very apparent that if there is to be 
any wedding coming off in the near future, it 
will be between Ted and Ruth. 



POWERS. 

UNCLE SAM AT WORK (Installment No. 1— 
"Where Uncle Sam Makes His Laws and Keeps 
His Relics' — Dec. 25). — This installment shows 
two of the most important of the Government 
buildings — the Congressional Library and the 
State Department Building. The scores of 
clerks and other workers are shown at their 
various tasks and each branch of tue myriad of 
departments in each building is given individual 
treatment. 

The picture starts with a close-up view of 
President Wilson and then he is shown with 
his full cabinet In session. Many other State, 
Government and a number of prominent repre- 
sentatives of foreign nations are shown. These 
include Lindsay M. Garrison, Secretary of War; 
Secretary of State Robert D. Lansing, former 
Secretary of State William J. Bryan, Sir Thomas 
Cecil Spring-Rice and his secretary. Sir George 
Persh : Count von Bernstorff, the German Am- 
bassador, and others prominent in the affairs 
of the world. The beautiful mural paintings in 
the Congressional Library, as well as the rare 
mosaics, are clearly shown. A portrait of Ber- 
nard R. Green, who designed and built the 
Library, and who died soon after the portrait 
was taken, is reproduced, together with that 
of Herbert Putnam, Librarian of Congress. 

Perhaps the most interesting section of the 
Library is that devoted to rare books and docu- 
ments. The Government Library contains as 
many rare exhibits as any similar institution 
in the world, among which is a first folio edi- 
tion of Shakespeare, printed in 1623. This edi- 
tion is valued at $1.').OUO and is faithfully de- 
picted in the pictures. 

The method of transferring the 3,000.000 vol- 
umes to the 155 miles of shelves is a picture of 
unusual interest. The latter part of the reel is 
given over to a journey through the Smithsonian 
Institute, where are housed historical relics, 
the best known of which are the camp kit used 
by George Washington during the Revolutionary 
War, his uniform and other mementoes of the 
"Father of His Country" ; and the original 
Star Spangled Banner, the flag which Inspired 
Francis Scott Key to compose our National an- 
them. 



comes. Most of the dogs are fox terriers, but 
tliL-re are one or two which are more or less 
mongrel. 

An interesting stunt is the dogs playing leap- 
frog. First they do this by ordinary jumps and 
vary this with fancy and intricate steps, jump- 
ing over each other on their hind legs, and 
finally combining the jump with a pirouette. 
Next the dogs are sent up a ladder on all fours 
and then on their hind feet only. The little 
mongrel is continually finding fault and object- 
ing, so that occasionally he must be spanked, 
hut he does his little roll-over stunt gracefully 
and does not seem to mind the spanking in the 
least. 

Lnder the special title, "Slide, Kelly, Slide," 
the entire troupe is sent up a ladder and down 
a chute, both head-on dive and facing back- 
wards. 



LAEMMLE. 

THE UNDERWORLD (Jan. 5).— Tlie cast: 
The Newlyweds (Kena Rodgers and Hal Cool- 
ey) ; Antonio (Rupert Julian) ; Kara (Hilsie 
Jane Wilson). 

The newly weds are entertaining a party of 
friends in honor of their recent marriage and 
the ordinary run of after-dinner pleasures being 
done to death, the wife is very anxious to give 
her guests a real entertainment. She proposes 
a slumming party, and while at first her hus- 
band objects, upon seeing the bitter disapppoint- 
meut of the wife, he finally agrees to take them 
all to see the sights of "The Tenderloin." 

The party arrives in the tough part of town 
and Hal calls an apparent lounger and offers 
to pay him to show them through the town. 
The lounger agrees to guide them and they are 
taken into a tough joint. Among the interest- 
ing exhibits he shows them Antonio, who has 
a reputation as the best "knifer ' in town and 
the guests look at him with shudders. Kara, a 
queen of the underworld, also comes into the 
limelight and the well-dressed strangers view 
her with curiosity and trepidation. Kara later 
returns to the room with an ardent admirer 
and when Antonio rises and stealthily creeps 
toward her, both denizens of the den and the 
guests, seek places of hiding. 

They see, with horror, Antonio brutally thrust 
the girl aside and he and Kara's companion 
engage in a duel. The fight rages about the 
room and into the adjoining room. Later An- 
tonio's antagonist staggers into the room and 
falls over a table apparently dead. The guests 
flee in horror and upon arriving safely home 
Mrs. Newly wed declares that never again will 
she go for a "slumming party." 

In the den there is hilarious rejoicing. The 
manager divides with his confederates the 
money he had received from the visitors to get 
them safely out, while the principals in the 
drama remove their disguises and accept the 
congratulations of all present for their masterly 
portrayal of a tragedy. 



CARL EMMY AND HIS DOGS (Jan. 6).— 
This split reel release shows a number of dogs 
collected in what is apparently the auditorium 
of a dog theater, watching each other perform 
tricks. All of them take their part as their turn 



MISSY (Two Parts — Jan. 6).— The cast: 
Missy (Myrtle Gonzalez) ; Dave Briscoe (Alfred 
Allen) ; Jenny (Josie Sedgwick) ; Walter Hart 
(Frank Newburg) ; Blonde McDonald (Val 
Paul) ; Jos. Boggs (William Brunter). 

Dave Briscoe, trapper and guide, lives with 
his wife, Jenny, and baby daughter. Missy, in 
the big woods. Jenny has long rebelled against 
her life and had made the acquaintance of Joe 
Boggs. who owns a gambling house and saloon. 
Finally, one day, she and Boggs leave together, 
taking Missy, the baby with them. Dave re- 
turns home and learns of their elopement. He 
intercepts the two and takes the baby from her, 
but forcing her to go with Boggs in the life 
she has chosen. 

Many years pass. Missy grows up to be a 
child of the wilderness, and is loved by Lon 
McDonald, a trapper. Missy and Lon become 
great friends and Dave has hopes that some 
time Lon will become more than a partner to 
him. Jenny, meanwhile, is enjoying the better 
things of life. Boggs is considered wealthy and 
their names are among the head of the list of 
the newly rich. Boggs had been fair to the 
woman and legally married her. 

As Missy had now grown up her mother 
writes Dave begging him to allow the girl to 
come to her and take advantage of the educa- 
tion she can give her. Dave tells her that it 
will depend on Missy — that if she wants to go 
to her mother that It will be all right with 
him, but refuses to Influence her one way or the 
other. Lon, knowing the yearning of Missy 



for little extravagances, had several times on 
his trips to town Drought her diilerent articles. 
When Missy learns that her muther is in the 
city, she also learns that by going to her she 
will have all the clothes and other little things 
that she has read about but never seen. When 
the actual time to decide the question comes. 
Missy refuses to leave her father and Lon. 

When the hunting season opens, Walter Hart, 
a sportsman of the same city where the Boggs 
live, arrives in the woods to hunt and makes 
his headquarters at Dave's home and so be- 
comes acquainted with Missy. The girl learns 
that Hart knows her mother, and the two spend 
much time together. A love affair develops be- 
tween them and Dave orders Hart to leave. 
Missy shows a mind of her own and insists that 
if the hunter leaves that she will go to her 
mother. Dave is insistent, however, and Hart 
is forced to leave. Missy, true to her word. 
slips away to her mother. In the city, Hart 
again renews his attentions to Missy and at the 
expiration of a year, arrangements are being 
made for their wedding. Although Missy thinks 
a great deal of Hart she has vague suspicions 
against him and the night before their wedding 
she bribes a dancing girl to exchange places 
with her and Missy is present at the big party 
in Hart's home. She sees the attention Hart 
liays to the dancing girl and his true char- 
acter Is shown to her. Hart finally discovers 
his sweetheart's presence and there is a stormy 
scene between them. 

Broken hearted. Missy thinks of the truu love 
of Lon and the peacefulness of her mountain 
home and decides to return. She receives a 
hearty welcome from Lon and old Dave and is 
given a big celebration. She has learned her 
lesson and decides that Love in a hut with a 
true man is better than all the fineries of civil- 
ization with a "cad." 



BLIND FURY (Jan. 9).— The cast: Jack 
Kelly (Jack Livingston) ; Jim Fulton (Leon D. 
Kent) ; Alice Butler (Mina Jeffries) ; Mr. But- 
ler (Bud Osborne); Sheriff (Malcolm Blevins) ; 
Buck (Hart Hoxie). 

An old recluse tells the story of an experi- 
ence in the West, to account for his frequent 
spells of madness. 

Jack Kelly makes a rich strike and goes to 
town to celebrate. A young tenderfoot, Jim 
Fulton, strikes town at the same time. Buck 
Logan, local "bad man," Is out on a tear and, 
meeting him, compels him to dance for his 
amu'^oment. Jack enters the street. Buck's 
attention is distracted for an instant and Jim, 
taking advantage, jumps and gets his gun. He 
then proceeds to administer a sound and scien- 
tific threshing to the "bad man." Later Jim 
goes broke in a poker game and Jack gener- 
ously offers to take him in as a partner. 

The next day at the mine Jim learns of the 
rich strike and suspects that Jack knew of it 
all the time. Jack silences his protests, saying: 
"Of course, you'll share it: you're my partner, 
aren't you?" Jim begins to learn what partner 
means to Jack. They both meet and fall in 
love with Alice Butler, but Jack, believing that 
she loves Jim, hides his love and keeps away. 
Alice is not quite sure of her love for Jim, but 
yields to his pleadings and wears his ring. 

One day Jim goes to look for his horse, which 
has strayed. Alice, who has begun to realize 
that she cares for Jack, is out riding. She 
longs for a sight of Jack, so rides by the cabin. 
He comes out to meet her. In dismounting her 
foot catches and she is thrown into his arms. 
Jim, upon a hilltop, looking through glasses, 
sees them at this distance. Insane with jeal- 
ousy, Jim rides back toward the cabin. Sud- 
denly Jack remembers that he is not being 
square with his partner, and gently releases 
himself. He tells Alice that he must be a 
traitor to his partner; hut the girl does not 
fully appreciate and share his point of honor 
and rides off somewhat angry. 

Jim arrives, and. gun in hand, demands that 
Jack defend himself with his gun. Jack puts 
his hand into his pocket and Jim, thinking 
that his opponent is about to whip his gun 
out quickly fires. Jack falls. When Jim In- 
vestigates he sees that Jack was only taking 
out his handkerchief. Alice has heard the shot 
and hurried back. She kneels beside Jack and 



You Should Read Page 139 



132 



THE MOVING PICTURE WORLD 



January 1, 1916 



then turns upon Jim, telling blm that Jack baa 
just refused her love out of loyalty to blm. 

Jim is ready to kill himself, but Alice dis- 
covers that Jack Is still breathing, and Jim 
rides for the doctor. The doctor announces that 
Jack is still alive. Alice kneels beside the bed 
In Joy and thankfulness. Jim looks at them 
sadly, then returns and walks slowly away. 

The scene fades back to the old recluse as be 
says ; "In my jealousy and anger I forgot that 
be was my partner, but I have been remem- 
bering it ever since." 

BROADWAY UNIVERSAL FEA- 
TURE. 

LANGDON'S LEGACY (Five Parts — Jan. 3). 
— The cast; Jack Landon (J. Warren Kerri- 
gan) ; Juan Maria Barada (Bertram Grasby) ; 
Pepita (Lois Wilson) ; Senorita Del Deros 
(Maude George) ; Miguel Alba (Harry Caiter) ; 
Mr. Thompson (G. A. Williams) ; Mrs. Thomp- 
son (Mary Talbot). 

Jack Landon was sent to Peru as manager of 
the Santa Clara mine. The mining property 
was somewhat In dispute. Gov. Juan Maria 
Barada resents the American claim. The two 
mine managers who preceded Landon have dis- 
appeared. The new mine manager knew that 
be would have a fight on bis hands, but the 
flght waged against him was not the American 
style that he was used to. Barada first tried to 
bribe him, and, failing in this, several mysteri- 
ous attempts were made on his life. Landon 
escaped these attacks by sheer good luck and a 
steady nerve, but after they had blown up the 
new machinery, forced a strike among the 
miners, called out the militia and placed the 
property under martial authority. Jack Landon 
concluded that it was time to return to San 
Francisco. When Landon left, he threatened to 
lay the whole matter before his company. 
Barada sent his tool, Miguel Alba, on a faster 
boat to Intercept the manager at San Francisco 
and "silence him." 

Alba is nearly successful In bis attempt on 
Jack Landon's lite, but the latter, after six 
weeks of delirium in a hospital, slowly recovers. 
When able to sit up, the American's long delay- 
ed mail Is handed him. The first letter that be 
reads is one from a firm of lawyers informing 
blm of the death of his maiden aunt ; also that 
she has left bim her property, a Massachusetts 
seminary containing two hundred lively and en- 
tertaining young ladles. Landon leaves for his 
property, and arrives at the college during com- 
mencement ; makes an eloquent speech to the 
young ladies, then watches the departure of 
students and professors with something like 
regret. He is left alone In the empty college, 
with no companion save the caretaker and bis 
wife. At night a noise in the adjoining room 
arouses him. Going into the darkened room, he 
turns on the lights and finds that the intruder 
is a bedraggled and much frightened young 
lady. He recognizes the girl as Barada's daugh- 
ter, who is a student at the college. 

Landon summons the caretaker and his wife, 
then asks the young lady for an explanation. 
She tells him that her father Is at that moment 
awaiting her in New York ; that her governess 
has plotted with Miguel Alba to take her to 
Boston, when Alba Intended to force her Into 
marriage. She had watched her chance and 
jumped from the train, then hurried back to 
the college. After telephoning her father in 
New York, Landon prepares to receive Alba, 
feeling sure that that gentleman will soon put 
in an appearance. Alba and Senorita Bel Deros 
soon arrive and demand Barada's daughter. The 
demand is promptly refused. A flght between 
the men follows, and the result Is that Alba is 
bound and locked in the girls' gymnasium for 
safe keeping. 

Barada arrives. Jack Landon and his old 
enemy meet again ; but this time the older man 
Is humble In his gratitude tor the younger's 
efforts in saving his daughter. He assures Slg. 
Landon that if he will return to Peru, the road 
to his success will be smooth. Jack Landon 
gives one glance at Barada's daughter, and 
what is seen in her eyes causes him to decide 
on his future course at once. Baraba wishes 
to see his old friend Alba and goes alone to the 
gymnasium, only to discover that Alba has made 
his escape. Landon feels very sorry that the 
man got away, but Barada tells him not to 
worry, and softly adds, "We of Peru take splen- 
did care of our enemies" — and he was right. 
Neither Alba -nor the treacherous governess 
escaped the vengeance of Barada. 



Mutual Fihn Corp. 

MUSTANG. 

THE HILLS OF GLORY (Two Parts— Jan 
7).— The cast: Cherry Blosson (Helene RoS- 
son) : Justus McCanna (E. Forrest Taylor) • 
Matt Sipe (Roy Stewart) ; Bettlna Purdy 
(Beatrice Van) ; Judd Blossom (Charles New- 
ton). 

Justus McCanna, a popular young physician 
is rapidly falling In love with Bettlna Purdy' 
Bettlna is a girl in his own set, favored by his 
mother and sister, and much In love with Jus- 



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tuB. A telegram from a friend injured In a 
wreck takes Justus into Kentucky. Tbere Matt 
Sipe, a fiery young mountaineer, bearing of tbe 
doctor's skill, begs him to go with him to see 
his sick mother, but Justus refuses. As he 
starts for the station be is kidnapped by Matt 
and his father and carried to their cabin in 
the mountains. Once tbere he does his best 
for Mrs. Sipe. 

Going to the spring one day for a bucket of 
water, he encounters Cherry Blossom. He car- 
ries her bucket home for ber. Matt loves 
Cherry with all his ardent nature. He finds 
evidence of her meeting tbe doctor, goes to tbe 
Blossom cabin, and creates a scene. With her 
ambition for an education as an excuse, Justus 
arranges frequent meetings to help her with 
her reading. They fall in love and Matt, spy- 
ing on them, swears to break it up. Following 
tbe doctor until he locates him in the bottom 
of a gully, he rolls a rock down on bim. Cherry 
hears the crash and runs to find Matt gloating 
oyer his insensible rival. She solemly curses 
him, and Matt, with a mountaineer's supersti- 
tion, feels terror grip him. Cherry supports 
her lover to her cabin. 

Justus believes that he is dying and insists on 
Immediate marriage. Cherry's father brings 
the minister and the ceremony is performed. 
But Justus does not die. His wife nurses him 
back to health, and he settles down content- 
edly to their simple life. Then a letter comes 
from his mother concerning a property deal 
where bis Immediate presence Is Imperative He 
assures his wife that he will return soon, but 
Cherry's heart is heavy with foreboding. Jus- 
tus means to act honestly but a reluctance to 
disclose his marriage until Cherry Is better fit- 
ted to occupy ber position as a prominent physi- 
cian's wife seals his lips. Bettlna proceeds to 
reassert her former claim on his time and at- 
tention, and Justus now in a false position finds 
the return to the old life dulling his recollec- 
tion of the mountains. 

A son is born to Cherry and people begin to 
sneer at her as a deserted woman. She loyally 
defends Justus, but her heart bleeds. Deter- 
mined to know the best or the worst, she goes 
to Brooklyn with her baby and visits her hus- 
band's home. He Is not there but his mother, 
sister and Bettlna pity the frightened, illy- 
dressed mountain wife who refuses to tell the 
object of her visit. Cherry shrinks from them 
and goes. 

Matt takes advantage of the results of ber 
trip to press his attentions on her. She drives 
him away with a shotgun. Justus' mother tells 
him of the visit of tbe strange woman, whom 
Justus recognizes as Cherry. He leaves to go 
to her, reaching her Just as Matt has returned 
with a gun to kill the "brat" and take the 
woman. He and Matt fight it out. Cherry in- 
tercedes to save Matt's life, then lays her son 
in Justus' arms. 



BEAUTY. 

BILLY VAN DEUSEN'S SHADOW (Jan. 4). 
— The cast: Billy Van Deusen (John Step- 
pling) ; Hank, a waiter (John Stoppling) ; 
Flora Smudge (Carol Halloway) ; Mrs. Smudge 
(Marie Van Tassel). 

Billy is a tennis enthusiast, without particular 
ability, and one of his wild returns crashes 
through a plate glass window at the home of 
Mrs. Smudge. Billy, calling to reclaim his 
ball, finds Mrs. Smudge and ber daughter ex- 
tremely indignant, but when he presents his 
card and they discover that he is one of tbe 
Blue Book "400," their attitude promptly 
changes. They shower Billy with attention, for 
Mrs. Smudge and her daughter are exceedingly 
ambitious socially. Billy calls again and again 
and at length he and Flora are engaged. Flora, 
chancing to glance from her window discovers 
Hank, the waiter, endeavorigg to flirt with a 
passing girl. Hank's form and features are 
exactly like Billy's and Flora labors under 
the impression that It is her fiance. 

Mother and daughter Smudge enter a cafe for 
dinner, where they are horrified to discover 
Billy as a waiter. In reality it is Hank, whose 
resemblance to Billy is marked. Flora watches 
tbe waiter closely and he. Inclined to be flirta- 
tious, chucks her familiarly under the chin. 
Then the real Billy enters tbe cafe and seeing 
Flora and Mrs. Smudge, he at once makes for 
their table. Meanwhile, Hank who had been 
discovered in the act of chucking Flora's chin, 
has been discharged and the proprietor of the 
restaurant thinks that Billy who came tn 
through the front door Is Hank the waiter. 
Further complications set in. Billy is roughly 
handled. The next day he calls at the Smudge's 
to straighten things out. Woe unto him. He 
finds the Smudges have moved and left no ad- 
dress. Crestfallen. Billy wends his weary way 
homeward. 



Don't Fail to Read Page 139 



January 1, 1916 



THE MOVING PICTURE WORLD 



133 



TO BE OR NOT TO BE (Jan. 8). — The cast; 
Ignatius Jenkyns (Orral Humphreys) ; Mrs. 
Prummerly (Gladys Kingshury) ; Her Daughter, 
Bella (Mary Talbot); Prof. Mugwash (Johnny 
Qough) ; Hotel Proprietor (Ed. C. Watt). 

Ignatius Jenkyns is the world's greatest 
Shakespearean tragedian. He admits It, yet he 
plays on the "ten-twent'-thirf " time. He and 
bis company leave Waitsburg about midnight, 
much to the consternation of the hotel keeper 
who is not aware of their departure until the 
following morning. Arrived at Spudsville. the 
next town on their circuit. Ignatius at once 
proceeds with the rehearsal of his role, but 
members of his company, rebellious at the "all 
work and no pay" life they are leading, make 
forceful demands upon the lanky tragedian as 
to "when the ghost will walk." 

Then the Waitsburg hotel keeper and sundry 
constables arrive, intent on procuring money 
from Ignatius or taking it out of his hide. In 
undignified haste, the great tragedian flees. He 
takes refuge in the home of Mrs. Frummerly, in 
whose blue veins flows the red blood of the long 
lamented Sir Archibald LadyklUer. Mrs. Frum- 
merly and her daughter Bella are standing in 
front of a portrait of their revered ancestor. 
They have discovered a mysterious parchment 
which professes that when the ghost of the late 
Sir Archibald shall appear, fortune shall smile 
upon his descendants, namely, viz. and to-wit — 
Madame Frummerly and Bella. 

When Honorable Ignatius appears, the Frum- 
merlys are wide-eyed, for the long haired Ham- 
fat bears marked resemblance to their feudal 
ancestor. As Ignatius approaches the portrait, 
he stumbles over his sword and falls. Fran- 
tically he grasps at the painting, which tum- 
bles down upon his head. A cache is revealed. 
In which Is a hoard of jewels and money. The 
Frummerlys. discovering that Ignatius Is flesh 
and blood, and not a ghost, agree to split their 
good fortune "flfty-flfty" and Ignatius returns 
again to trod the boards of Spudville. Placat- 
ing the irate hotel man, the great Hamfat lifts 
aloft his lance, and in deep stentorian tones he 
bellows : "A horse, a horse — my kingdom for 
a horse." 



AMERICAN. 

MATCHING DREAMS (Two Parts— Jan. 3). 
— The cast; Martha Weaver (Vivian Rich); 
Hugh Clayton (Alfred Vosburgh) ; Mrs. Ham- 
mond (Sylvia Ashton) ; L,ola Hammond (Jimsey 
Maye). 

Circumstances decree that Martha Weaver 
shall be a dressmaker, and the artistry of her 
needle finds expression in beautiful gowns she 
designs for the fortunate women who have the 
dollars with which to buy costly silks and sat- 
ins. Lola, a niece of the wealthy Mrs. Ham- 
mond, employs Martha and makes of the girl 
her confidante. Lola explains to the young 
seamstress that the gown on which she is work- 
ing has been ordered by Lola's aunt so that 
she. Lola, might wear it and ensnare the heart 
of Hugh Clayton. Lola doesn't love Hugh but 
rather her heart remains true to a young man 
in her home town. Lola wears the gown and 
Hugh, contrary to Auntie's desires, expresses a 
wish to meet the girl who could design a gown 
like that. 

Martha meanwhile is pressed for funds with 
which to pay her rent. She promises to pay as 
aeon as Mrs. Hammond's check arrives. Then 
Lola decides to elope with her young lover, 
and fearing that Martha will not be paid for 
her work, Lola leaves her horse and riding habit 
In payment for her gowns. This doesn't pay 
the rent, but nevertheless Martha's heart is filled 
with joy for It has long been her fondest dream 
to canter along in the mountains. 

Martha rides out. astride her sleek mount. 
In the hills she meets with Hugh, and the two 
ride side by side. In reply to a question, the 
girl declares that she is Rosalind, and Hugh 
promptly insists that he is Orlando. The chance 
acquaintances part and agree to meet the fol- 
lowing day. Martha meets Hugh, but at the 
end of their ride she gives him a note that she 
must say good-bye forever, for she has pre- 
tended to be what she is not. She prays that 
he remember her only as Rosalind. 

Mrs. Hammond has reclaimed Lola's horse 
and habit and in doing so, paid Martha the 
money she owed. Martha has occasion to call 
at the Clayton home, where she is surprised to 
meet Hugh. He, too. is surprised, though not 
too much so to declare his love, and crushes 
the girl in his arms. The hearts of Orlando 
and Rosalind henceforth unite. 



TIME AND TIDE (Jan. 7). — The cast; Ned 
Lang (Alfred Vosburgh) ; Ruth Walters (Nell 
Franzen) ; William Lang (Hugh Bennett). 

William Lang is a wealthy widower and when 
there are women folks around, he just "cawn't 
make his eyes behave." In other words. Lang is 
a bold, had flirt, much to the distress of his 
son, Ned, who tries to make him realize that the 
girls do not love him but rather his money. 
Father and son go to the seashore where the 
elder Lang is promptly captivated by the wiles 



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of a charming widow. Then Ned meets with 
Ruth Walters, a pretty fishermaiden, and before 
he knows it, the young man is head over heels 
In love. Neds wedding plans are unfolded and 
father announces that it will be a double wed- 
ding for he is to wed the widow. 

Ned shows the widow a telegram which states 
that his father's fortune has been swept away, 
whereupon the widow promptly leaves for parts 
unknown. Father is disgruntled and refuses to 
see that all the designing woman wanted was to 
clutch his fortune. Enraged, the father re- 
fuse? to permit the wedding of his son and the 
fisher girl. Then follow gloomy days, for father 
will not let Ned out of his sight. 

The latter resorts to strategy. With his 
father he walks out on a rocky point, extend- 
ing far out into the sea. The tide comes in. 
Neither can swim and they are cut off from 
land. They shout vociferously for help. Ruth 
rows out in a boat, takes Ned aboard and 
leaves the frantic father, bewailing his fate, 
but Ruth knows and so does Ned, that the tide 
never completely submerges the point where 
father stands. By the time the tide has receded, 
and Lang reaches the shore, the knot has safely 
been tied. Father, much to his chagrin. Is 
forced to grin and bear it. 



THANHOUSER. 

THEIR LAST PERFORMANCE (Three Parts 
— Dec. 28). — The cast: Stage Struck (Ethyle 
Cooke) ; Her Sweetheart (Morris Foster) ; 
Young Girl (Grace De Carlton) ; Her Sweet- 
heart (Boyd Marshall) ; Club Man {Hector 
Dion). 

An ambition girl came from a small city de- 
termined to make her mark behind the foot- 
lights, but was soon disillusioned, and realized 
that the only theatrical future for her was a 
place in the chorus. She would have returned 
home, but her parents were In poor circum- 
stances, and the small amount she was able to 
send home every week meant much to them. She 
saw the other girls accept invitations from 
wealthy men, but she knew the dangers of the 
gilded path and declined all advances from 
would-be admirers. There was a hard-working 
young man back home whom she had promised 
to marry. 

One day she received a letter from her mother 
telling of her father's serious illness, and of 
their need for money to pay the medical ex- 
penses, while in the same mail came a letter 
from her sweetheart in which he told of finan- 
cial reverses and of his inability to help her 
parents. The tempter, in the person of a 
wealthy man, appeared, and offered to lend her 
the money that her parents needed. To save 
her father's life, she made the sacrifice, and 
the money was mailed that night. The father 
did not recover as rapidly as was expected, and 
as he was hovering between life and death, a 
visitor to the great city brought news of his 
daughter's life. Heartbroken, the father died, 
and his wife soon followed him. The girl's 
fiance caue to New York, told her of her 
parents' death, bitterly denounced her and cast 
her off. 

She tried to forget the past in the gay life 
of the city, but she could not. One day, a new 
element came into her life. A young girl came 
from a distant town and secured a position in 
the same company. She was hopeful and en- 
thusiastic, and fondly believed that a great fu- 
ture on the stage awaited her, but she had at- 
tracted the attention of the same man who had 
spoiled the life of the other girl. The older 
girl watched over the newcomer with the care 
of a sister. 

The younger girl slipped away one evening 
after the performance and went with the rich 
man to a restaurant where dinner was served in 
a private room. As time progressed she be- 
came frightened and to calm her the man called 
up the older girl at her boarding house and 
invited her to join them at the restaurant for 
dinner. He did not know that the sweetheart 
of the younger girl had arrived In the city and 
was at the boarding house at that time, so he 
was greatly surprised when a stalwart young 
man entered with the actress. He was not dis- 
posed to give up his prey without a fight, but 
he was no match for the young athlete and was 
beaten to the ground. 

The following night the last performance of 
the play was to be held, and then the actress 
bad promised to accompany her protege to her 
home, for the younger girl's sweetheart had in- 
duced her to consent to an early marriage. The 
curtain was about to fall upon the final scene 
when a pistol shot rang out, and a girl in the 
chorus was seen to sway and fall. Men leaped 
into the stage box and seized a half-crazed 
wretch, who clung to the fatal weapon, as he 
gazed in fascination at the stage, for the shot 
had not reached the little bride-to-be, but the 
older girl, who, though a cast-off of society, had 
given her life for her friend. 

Her death was not in vain, for the other girl 



Yon Should Read Page 139 



134 



THE MOVING PICTURE WORLD 



January 1, 1916 



is now happily married, and she and ber hus- 
band often speak of the girl who made the su- 
preme sacririce which brought happiness to 
them. 



FALSTAFF. 

UNA'S USEFUL UNCLE tDec. 27).— The 
<:ast : Una (Charles Emerson) ; His Wife (Win- 
ifred Lane) ; Uncle Dan (Riley Chamberlain). 

The young married couple were struggling to 
■earn a living from their little farm and to 
save enough to pay ofl: the mortgage which en- 
cumbered it. But relatives descended upon them 
-and devoured their food. The worst of them all 
was the wile's mother, and when she departed 
^fter a long stay, the young couple heaved a 
sigh of relief. Then they were again plunged 
into despair by the arrival of Uncle Dan, an- 
other relative of the wile. Uncle Dan was a 
shabby old fellow, who was continually drink- 
ing out of a flask which he carried in his 
pocket. He announced his intention to pay his 
niece an indeunite visit. 

Several weeks later the farmer called upon 
the money-lender to pay the interest on the 
mortgage, and while on his way home he lost 
the receipt for the money he had just paid. 
The voucher was found by the old miser, who, 
realizing that the farmer had no proof that he 
had paid tne money, denied that he had ever 
received it and demanded payment again. The 
farmer and his wife were very gloomy and be- 
lieved that it would be necessary for them to 
pay the interest again, although they knew that 
they were being cheated, but Uncle Dan, who 
had made an accidental discovery of great value, 
intervened. 

A dance was to be held at the town hall that 
night. Uncle Dan appeared before the commit- 
tee of arrangements with a number of apples, 
which he explained were samples of the cele- 
brated "Usquebaugh Apple," of which only he 
possessed the formula. The members of the com- 
mittee tasted the apples, and agreed that they 
were delightful, for the fruit made them feel 
very happy. A large order was given to Uncle 
Ban, and the miser watched the rapid sale of 
the apples with envy, and finally made the 
-farmer an offer for his farm and the wonderful 
formula of how to produce them, but not until 
lie had agreed to pay many times the market 
value did he secure the coveted property and 
lie had to pay for it in cash. Uncle Dan gave 
him- a sealed envelope which he told him con- 
tained the formula for the "Usquebaugh Ap- 
i>l€." Sometime later the miser tore open the 
-envelope. The note read : "For definition of 
*Usequebaugh," look in the dictionary." He did, 
and learned that the definition is "whiskey." 

The money-lender never saw Uncle Dan or 
the young couple again, for they iefi tnat night 
for New York, where the young man prospered 
in business. 



FOOLISH FAT FLORA (Dec. oO).— The cast: 
Flora (Arthur Cunningham) ; Husband (George 
Mack) ; Automobile Owner (Charles Emerson) ; 
Gardener (George Welch). 

Flora hated weighing machines, but she could 
not keep away from them. She wanted to see 
if she was getting fatter, and each time she 
stepped upon the scale she tipped 1l a little 
higher. She did everything she could to make 
her figure sylph-like, taking long walks and 
practuing with dumb-bells and Indian clubs. 
Through this latter form of exercise, her worst 
ill luck came, lor she dropped an Indian club 
out of the window and it hit the gardener, and 
the hose he was using slewed around and the 
water poured over her husband who was in the 
house, and Flora's husband fought with the 
gardener and the gardener lost his job and the 
liusband gained a cold, but poor Flora didn't 
lose even a fraction of a pound. 

After consoling her husband. Flora happened 
to look over one of the Sunday newspapers and 
a full page article attracted her attention. It 
was by a celebrated dancer, and explained that 
the way to "lose your fat and gain a figure" 
was to "dress on the floor, work on the floor, 
and eat and sleep on the floor." 

Foolish, fat Flora tried It. She had all the 
furniture moved out of the house and relig- 
iously followed the rules laid down by the dan- 
-cer. As a result, horrifled neighbors had her 
arrested, and at the door of the jail she met 
lier loving husband. He was accused of wreck- 
ing an auto tire with a plate, failing to make 
repairs, fighting on the public street and resist- 
ing an officer. It was all his wife's fault, he 
said, and he proved it. and was most unhappy 
-when sent to jail. Flora was rejoiced, however, 
having he'ard that the prison food was bad and 
lielieving that jail life would train her down. 
■Whether it did or not is a question, for she and 
Jaer husband are still behind the bars. 



MUTUAL. 

■MUTDAl, WEEKLY NO. 52 (Dec. 30). 

Boston, Mass. — Big steel battleplane Is built 
here. It has two gun turrets and is driven by 
140 horsepower motor. 

Marysvillc, Cal. — Citizens "bury the ham- 
mer" at dedication of new .$150,000 bridge. 
"No more knocking" Is their slogan. Subtitle : 
The key to th« bridge Is presented to the 
mayor. 



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Charleston, S. C. — Southern Commercial Con- 
gress meets here. Naval review and pageant 
are features for the entertainment of dis- 
tinguished guests. Subtitle: Gov. Manning of 
South Carolina and staff. 

Paris, France. — Paul Hernieu of the French 
Academy is buried here. 

New York City — Ice skating is society's new- 
est fad. Here are illustrated the latest modes 
in costumes a Glace. Subtitles : Lanvin Model. 
Made of old rose sweater cloth, (Courtesy of 
J. M. Gidding & Co., Fifth avenue, New York.) 
Paquin Model. Made of blue suede leather. 
(Courtesy of J. M. Gidding & Co., Fifth ave- 
nue. New Y'ork.) "The St. Moritz." Hunter 
green velour cloth. Trimmed with beaver fur. 
Hat to match. (Courtesy of Leo F. Sturm, 
New York.) "The Figure Eight." Nutria 
Rink cloth. Trimmed with seal. Hat to 
match. 

Paris, France. — Holland's gift to France. A 
hospital is established at Pre' Catelan. (Cate- 
lan.) 

New York City — Junior American Guard 
gives military training to boys between 12 and 
IS. New movement to strengthen National 
defense plans. 

Le Creuzot, France. — A new submarine for 
France. The "Daphne" is launched here. The 
Aquitania, greatest of English ships, arrives 
in the Dardanelles with reinforcements for the 
Allies. 

Marseilles, France. — Trophies captured from 
the Germans at the battle of (Champagne are 
placed on view here. 

Washington, D. C. — President Wilson weds 
Mrs. Gait. This picture of the President and 
his bride was made at the World Series Ball 
Game at Philadelphia in October. Subtitles: 
Mrs. Gait's jewelry store. Mrs. Gait's resi- 
dence in Washington. The White House — her 
future home. 

New Y'ork City. — Ammunition for the Allies. 
German freighter seized by Russia is con- 
verted into munition carrier. 

Ostrander, Ohio.- — Second Annual Turkey 
Scramble. Any one catching a bird becomes its 
owner. 



MUTUAL MASTERPICTURE. 

THE OTHER SIDE OF THE DOOR (Ameri- 
can — Five Farts — Jan. G). — The cast : John 
Montgomery (.Harold Lockwood) ; Ellie (May 
Allison) ; Rod, Political Boss and Gambler (Wm. 
Stoweli) ; uingley, District Attorney (Harry Von 
Meter) ; Fenwick, Ellie's Father (Dick La 
Reno) ; Carlotta (Josephine Humphreys) ; Sheriff 
(Roy Stewart). 

John Montgomery, young, rich and of fine 
family, is eagerly sought after by the elite of 
old San Francisco. He and Ellie Fenwick meet 
for a moment at a hall, and are mutually at- 
tracted. Montgomery's impulsiveness and gener- 
osity cause him to fall an easy prey to Willie 
Felton, leader of a fast set, who introduces the 
young man to Martin Rood's gambling house. 
Rood, seeing in Montgomery a lamb to be shorn, 
quickly fleeces him of a large part of his for- 
tune and then persuades him to invest the rest 
in a bogus mining deal. The young San Fran- 
ciscan finds himself penniless. Meanwhile, he 
has met Carlotta Valencia, mistress of Rood, who 
develops for Montgomery the first real affection 
she has ever felt for any man. He is infatuated 
with her beauty and cleverness, and when he be- 
gins to hear evil stories against her, he stoutly 
defends this Spanish woman of doubtful arts. 
Montgomery's own reputation is sullied because 
of his associates, and only Ellie Fenwick con- 
tinues to have faith in his inherent nobility. She 
believes Montgomery more sinned against than 
sinning. Her father, however, will not permit 
her to have anything to do with the man she 
loves. Montgomery, denied the companionship of 
the one woman who might have redeemed him, 
turns for consolation to Carlotta. 

One morning early, Ellie is returning from the 
market to prepare a birthday breakfast for her 
father. Passing Rood's gambling house, she 
hears a pistol shot. Through the swinging doors 
of the bar-room, the proprietor of the resort falla 
out dead. Montgomery, with a smoking revolver 
in his hand, leaps out after him, and the next 
instant, flinging away the weapon, has fled. ElUe, 
panic-stricken, hurries home, where she tells her 
father and District Attorney Dingley what she 
has seen. Nobody else has witnessed the Inci- 
dent, and Ellle. violently against her own will, 
is obliged to serve as chief witness for the state. 
Carlotta lures the girl to her house and trlea to 
bribe her into silence. When this fails, she at- 
tempts to induce her to drink a cup nf noisoned 
wine. Ellie, however. Is on her guard. Her 
father has made her feel that It is her duty to 
G'>d and to society to testify against the man she 
loves. 

Montgomery Is convicted of the murder. As he 



Have You Read Page 139? 



January 1, 1916 



THE iMOVlNG PICTURE WORLD 



135 







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The Starting of the 



MEDUSA FILM 

His Daughter's Second Husband 



A palpitating and thrilling 
drama of real life, written 
expressly by : 

Giannino Antona 
Traversi 

The leading Italian dra- 
matist. Author of many 
famous plays. 

A Feature in Five Parts. 




A tragedy of a woman's 
heart in the year 1915. Ad- 
mirably staged by : 

Augusto Genina 

Perfectly played by ; 

Fernanda Negri Pouget — Tlit- 
unrivaled heroine of "The 
Last Days of Pompeii." 



5300 Feet ^ The Crack Film of the Season 



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In answering advertisements, please mention The Moving Picture World 



136 



THE MOVING PICTURE WORLD 



January 1, 1916 



is leaving the courthouse a band o£ Mexican 
horsemen, hirelings of Carlotta, eh:ect his rescue. 
He and the Spanish wonaan plot to flee the 
country together. A chance meeting with Ellie, 
however, causes Montgomery to resolve to leave 
the city alone and start life over again. He 
writes Carlotta his intention. Ellie is driving 
him in her carriage to the borders of the town 
when both are arrested by the sheriff's posse. 
The girl flees, taking refuge In Carlotta's house. 
She hnds the beautiful Spaniard sitting erect in 
a chair — dead. A written confesion in her own 
hand reveals that it was she who murdered 
Rood. Later, Perez, Carlotta's servant, corrob- 
orates the story, throwing light on Montgomery's 
heroism in shielding the guilty woman. Mont- 
gomery is exonerated. He begins life anew — 
with Ellie as his wife. 

SIGNAL FILM CORP. 

THE GIRL AND THE GAME (Episode No. 2 
■^"The Winning Jump" — Two Parts — Jan. 3). — 
General Holmes learns of the plans to steal 
the survey charts for his proposed new line. 
He tells this news to Rhinelander and Seagrue, 
his associates, who are at the home to meet 
with the directors of the C. W. R. R. en route 
to Signal on a special train. General Holmes 
takes Helen and his associates down to the 
depot to greet the visitors. On a passing track 
Storm is working around a big freight engine. 
Casting discretion aside he steps over and with 
outstretched hand greets Helen. She shakes 
hands with him and then rebukes him for his 
Impertinence. 

Arrived at the house General Holmes and his 
friends get down to business. A discussion arises 
over distribution of stock holdings. Seagrue re- 
fuses to accept the proposition advanced by 
Holmes and Rhinelander. Threats come from 
both sides and finally the meeting breaks up in 
disorder. Late that night Seagrue admits two 
confederates hired for the purpose of blowing 
the general's safe and stealing the plans for 
the survey. Helen awakens. Realizing the 
matter at band and seeing Storm working on 
his engine at the depot, In the flare of a torch, 
she quickly fastens a serving bell to the wire 
running to the station and starts it along on 
its message for help. 

Storm hears the bell tfnd wondering what It is 
all about looks to the general's house and sees 
there silhouetted against a window the strug- 
gling forms of a girl and two men. After tying 
Helen, Spike and Lefty, the hired crooks return 
down stairs where they encounter General 
Holmes. They give him a beating and escape 
with the plans. The crooks run down to the 
track and at the risk of their lives board a 
passing train. Helen takes command of the 
situation. At the head of a group of her fath- 
er's friends she hurries to the depot and hastily 
commandeers Storm's engine. 

Hiding on the roof of one of the passenger 
coaches the two crooks see the beginning of the 
chase. Climbing over the cars they reach the 
engine and hold up the engineer and fireman. 
The freight engine is gaining. Spike sends 
Lefty back to cut off the coaches. As the en- 
gine is cut off the air brakes bring the coaches 
to a sudden stop. Behind them, Storm pulls 
his big iron horse. A parallel track affords 
further pursuit. Hastily backing onto it, Storm 
■ speeds up his engine and soon is abreast of the 
fleeing crooks. 

Helen climbs back over the tank of the en- 
gine and as the two engines race side by side 
she jumps to the tank of the passenger engine. 
Lefty grapples with her but Storm knocks him 
out by throwing a wrench straight and true. 
Spike seeing the game Is up leaps into the river 
but upon coming ashore he sees himself sur- 
rounded ; so he craftily buries the survey plana 
at the foot of the trail. The party then re- 
turns to Signal and the general's home, when 
Helen learns she Is an orphan. 



Pathe Exchange, Inc. 

PATHE NEWS NO. 101 (Dec. 18). 

New York City. — Notables In wax suffer in- 
dignities when the Eden Musee closes and they 
are carted off to Coney Island. Subtitles: Ju- 
lius Caesar and Cleopatra. T. R. remains "de- 
lighted" through It all. 

Philadelphia. Pa. — Horses destined for war 
service are purchased by agents of the French 
Government. Subtitle : Branding the animals 
whose life under war service will average about 
two weeks. 

New York City. — Skating has become so pop- 
ular that hotel courtyards are being trans- 
formed into ice rinks where guests may glide 
between dinner courses. 

Figure Skating. — Costume by courtesy of A. 
G. Spaulding & Bros. Subtitles: The one-foot 
spin. The Davidson. The "cut-off" worked Into 
a figure. The flat foot spin. 

Aldershot. England. — Recruits are taught to 
manipulate the delicate electric instruments 
used in firing land mines. 

Isle of Hope, Ga. — Diamond-backed terrapins 
are being incubated by the thousands to delight 
epicurean tastes at Christmas. Subtitles : After 
eight weeks the young terrapin emerges from 
th& egg. Three years must pass before the 



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with accuracy? 

This is only one of a dozen pro- 
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offers you. 

Watch your ticket office to-day 
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terrapins attain their tall length of six Inches, 
which accounts for their high value. 

Oquossoc, Me. — Thousands of Christmas trees 
are cut and shipped from the Maine woods at 
Christmas time. Subtitles: Unloading part of 
New York's consignment which costs the cit- 
izens $oU0,000 annually. A Merry Christuas. 

Kyoto, Japan. — Streets are bedecked and tri- 
umphal arches erected to welcome Yoshito who 
journeys to the ancient capital of his realm to 
be made the l:il'nd Emperor of his dynasty. 
Subtitles : Troops arriving to line the streets 
have great difliculty in dealing with the enor- 
mous concourse of sightseers. Old and young 
hold patient vigil for hours to catch a Seetiag 
glimpse of their "Imperial Father." Sand U 
piled along the route of the royal procession 
for ancient custom decrees that the Emperor 
must not pass over ground soiled by previous 
footsteps. The actual procession, however, is 
an extremely simple affair, and the royal car- 
riages pass at the usual Japanese ceremonial 
trot. 



PATHE NEWS NO. 102 (Dec. 22). 

Houston, Tex. — A gearless automobile, driven 
by an air propeller, appears in the streets here. 

Butte, Mont. — Electrification of 440 miles of 
railroad over the Rockies is completed and the 
world's largest electric locomotive makes Its 
first run. Subtitles ; One of the adjustable 
trolleys of the engine. The driving wheels. 
Over the Montana mountains at sixty miles an 
hour. Great Falls and the power station where 
the electricity Is generated. Percy Rockefeller, 
nephew of John D.. starts the first train. 

Washington, D. C. — The home of Mrs. Norman 
Gait where her marriage to President Wilson la 
performed with simple ceremony. Subtitles : 
The marriage license. The White House, the 
future home of the first lady of the land. 

Fairyland. — Santa Glaus arrives to gladden 
the hearts of young folks the world over. 

London, England. — The carriage of a captured 
German gun forms a vantage point for the re- 
cruiting orator. 

Roehampton, Eng. — The loss of limb is not 
enough to dispel the innate cheerfulness of the 
British "Tommy." Subtitle: Although disabled 
he still enjoys a friendly contest. 

Chicago, 111. — A submarine, forty years old, 
which sank with Its Inventor on Its trial trip, 
Is discovered by a diver in the river bed. Sub- 
titles : The curious twenty-ton craft la raised 
from its resting place. Difllcultles are expe- 
rienced in hauling the unwieldly mass out of 
the water. 

Cartoon — The Troubles of a Pacifist. — Ani- 
mated cartoon. 

Boston, Mass. — Fifteen hundred school chil- 
dren march against John Barleycorn in "No 
License" demonstration. 

North Yakima, Wash. — Unusually fine prod- 
ucts of the breeder's art are exhibited at the 
Northwest Pacific Stock Show. 



LONESOME LUKE, SOCIAL GANGBTBR 
fPhunphilms — Dec. 29). — Luke and his com- 
panion. Tin-horn Tommy, are shooting craps 
on a public thoroughfare when an ugly looking 
pedestrian comes tramping along. Like a fox 
can scent the approach of the hounds — so did 
they feel the presence of the badge-carrier. 
Luke retreats to the roadway and a few sec- 
onds later finds himself astride the radiator of 
a swiftly moving motor-chariot. Little Miss 
Somebody goes motoring and sees a sign offer- 
ing a hundred dollars to the best dancing part- 
ner for Mrs. Vermin Rastle. 

The car on which Luke is riding bumps into 
the rear end of that belonging to the little mil- 
lionairess and he lands In the seat beside her. 
She takes him in for feed and to try his feet 
at stepping. Tommy also meets a meal-ticket 
in the shape of someone not very good to look 
upon. In the establishment they try their feet 
at stepping and Luke, being able to floor the 
internationally famous stepper more times than 
anyone present, is given the razoo. But you 
can't keep a good man out, so h^ comes back 
with a pistol which he has taken from a police- 
man. When the commotion subsided there was 
still a few bits of furnishings that remained 
Intact. 



WHERE THE TREES ARE STONE (Globe- 
See America First). — On same reel as foregoing. 
This picture gives many remarkable views of 
the "stone trees" of Arizona. In Navajo County 
there are almost two thousand acres covered 
with these remnants of a pre-hlstorlo wood- 
land. We see the actual grain and fibre of the 
wood preserved In the stone, rivaling onyx and 
marble for its delicacy and color. Many other 
Interesting bits are shown making a pleasant 
short subject. 



B U I I. O I IM C 



THE RED CIRCLE (Episode No. 3 "Twenty 
Years Ago" — Jan. 1 — Two parts — Balboa). — 
To wipe out his Red Circle birthmark of crime. 
Jim Borden, crook, kills his son and himself. 
Later, Detective Lamar sees a Red Circled band 
and pursues an automobile connected with thb 



1776 Berteau Avenue CHICACO.ILL. 



Kindly'ReadlPage 139 



January 1, 1916 



THE MOVING PICTURE WORLD 



137 



TO ALL THE FRIENDS OF THE MOVING PICTURE: 

IT is proposed to pass a law which will charge the 
Federal Government with inspecting every moving 
picture film intended for public display. If such a 
law is enacted it will strike a fatal blow at the most pow- 
erful medium of expression and the most popular amusement. 

Federal Censorship will turn the most reasonably priced, 
the most democratic, and the most valuable entertainment 
into a football of politics. In the three states out of forty - 
eight where motion picture censorship prevails the institution 
has been an unattractive mixture of farce and scandal. 

Let us convince our representatives at Washington that 
we want no national or any other kind of censorship. 

We ask you, the owner or manager of a moving picture 
theatre, to tell your patrons about this proposed measure 
in Congress and to ask them to sign this subjoined peti- 
tion against the bill. Put a slide on your screen announc- 
ing the fact that a petition against this destructive meas- 
ure is ready for their signature in your office. Ask them 
to sign as they leave. Here is a form of petition. If you 
want more forms we will send them to you upon request. 

When you have secured 
a number of signatures 
to this petition send it to 

The moving Picture 

WORLD, which will un- 
dertake to forward it to 
Congress and to use it 
especially in connection 
with the hearing to be 
held before the committee 
to which the Federal Cen- 
sorship has been referred. 



m 



Petition to Congress 

I, the undersigned, a citizen of the state of 
-, in no way interested in the mak- 



ing, distributing or exhibiting of moving pic- 
tures, do hereby enter my protest against the 
proposed Federal censorship. I consider it un- 
American and entirely unnecessary. I believe 
that the laws now on the statute books of the 
United States and the various sovereign States 
are ample to deal with such films as ofFend 
against public decency. This is not a legzd 
theory but a well-proven fact. Moving pictures 
are a medium of expression like the newspaper. 
The newspaper is free but subject to the law 
for an abuse of its liberty. We ask the same 
enfranchisement for the moving picture. 



138 



THE MOVING PICTURE WORLD 



January 1, 1916 



robbery of a loan shark. The veiled womaa 

in mt: auto, June Travis, wealtby girl reformer, 
escapes and Lamar is baffled. June's old nurse, 
Mary, surprised a confession from the girl and 
is greatly agitated when the Red Circle appears 
on June's hand. 

With much effort Mary tells June that she 
(June) is the daughter of "Circle" Jim Bor- 
den. At a camp in the West Mrs. Travis gave 
birth to a son at the same time that a girl was 
born to Mrs. Borden. With several others Travis 
and Mrs. Borden lost their lives when a gang 
of outlaws attacked the town. Borden left town 
taking by mistake the Travis boy. Mary fearing 
the result kept silent. 

Next day when Lamar calls, the butler blun- 
ders in to ask June if a piece of one of the 
stolen notes had any value. Mary, June's old 
nurse, in trying to divert the suspicions of 
Detective Lamar, finds herself in a precarious 
situation. 



CHASING 'EM OUT IN THE OPEN (Star- 
light — Jan. 1). — Heinie and Louie in their de- 
termination to make the world come to terms 
with them over the food question, make us 
laugh very heartily. 

When a young man comes to the barn in 
which they are sojourning, to secret some ne- 
gotiable notes, Heinie and Louie very promptly 
attempt to assassinate him in their greedy ef- 
forts to get the money. They get it — and spend 
it. The first dent is made by the feed bill and 
a carpet sweeper to wheel it home on. 

They read that M. Parrot would pass up his 
hairdressing parlor for a small consideration ; 
they investigate and buy. Thereupon feeling 
that they are in a class by themselves when It 
comes to crimping up the ladies, they discharge 
the help and wield the curling-irons in great 
fashion. But one unusually good looking lady 
comes along, and then there is no further peace 
in the family. Duelling may be out of vogue 
with the most of us, but not so with these 
extraordinary characters. They kill their sec- 
onds and then under heavy fire, Heinie shows 
a yellow streak and takes to his heels with 
Louie in hot pursuit. They again form an al- 
liance for their common defence when the dis- 
gruntled fashion-chasers mob them. Back to 
the barn for Heinie and Louie. 



THE NEW ADVENTURES OF J. RUFUS WAL- 
LINGFORD (Pathe — Episode No. 13. "The Miss- 
ing Heir" — Two Parts — Dec. 27). — In the latest 
release J. Rufus and Blackie Daw use still an- 
other method to lay their talons on the bank 
account of P. S. Hutch, a shyster lowyer who 
has embezzled $120,000 from a man answering 
to the name of Lundy and whose home town is 
Berne. Switzerland. Lundy is the owner of 
American properties and has appointed Hutch 
his attorney. To live up to his reputation as a 
shyster, he confiscates them. Hutch did another 
crooked deed — he helped swindle the father of 
Violet and Fanny Warden and now has Walling- 
ford and Daw on his trail. 

They make the acquaintance of Hutch, and 
for a whole week they pump him in vain. Un- 
able to glean anything in the wake of his dirty 
shoes, they decide on Daw as a souse and a call 
on Hutch at his office at the time that he usually 
goes to the bank. Wallingford accompanies him 
while Daw does a Rip Van Winkle on the couch 
until they get clear of the room — then he gets 
the information he wants and gets back to the 
couch not a minute too soon. They rent a 
"Spirit Parlor" for a day and cleverly get Hutch 
to call rather hastily — and leave quicker. Wal- 
lingford and Daw call at Hutch's office a little 
later, planning a trip to South America; but 
Hutch refuses to go along until he again sees 
the Lundy spirit out for an airing ; then and not 
till then does he do a double-quick for the bank 
and the remainder of the embezzled money. They 
have a little difficulty in getting the coin when 
he fetches it from the bank, but let it suffice that 
they get it. 



COLONEL HEEZA LIAR. NATURE FAKER 
(An Animated Cartoon Comedy by J. R. Bray — 
Dec. 28). — The doughty Colonel's latest adven- 
ture takes place in Africa, under the blazing 
sun of the Sahara, very close to an oasis to be 
sure, because the bear that attacks the Colonel 
would not venture far out in the hot sand, 
without some water nearby. But food is scarce 
and the Colonel has to do a Marathon to escape 
the bruin's teeth. A kangaroo and monkey also 
help to make the drawings genuinely animated — 
animated with fun. 



HARRY K. LUCAS 

••THE SUPPLY KING" 
ATLANTA GEORGIA 

THEATliDS EQUIPPED TOBUOUT. FIVE YEARS 
OF UNINTEKRUPTKU SUCCESS. 60 PAGE ILLUS- 
TBATED SUPPLY CATALOGUE FOB THE OPEHATOB 
OB SUaNAGER. WRITE. 



Scenarios Wanted 

Two or more Reel Comedies for 
Equity Motion Picture Company 
featuring Billy B. Van and Beau- 
mont Sisters. 
Manuscripts Universal So°u ety ot Wri(ers-Inc. 

Literary Agents 220 Fifth Ave., N. Y. 



Ther* !• No Program So Gaml That One of 
Our Features Cannot Improve 

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and Interstate Feature Film 

MASTEJIPIECES 

Picture Playhouse Film Co. 

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PATENTS 

Manufacturers want me to send them p»t- 
cotB on useful inventions. Send me at once 
drawing and deicription of your inTention 
and I will give you an honest report &■ to 
securing a patent and whether I can asiiat 
you in selling the patent. Highest refer- 
ences. Established 25 years. Personal at- 
tention in all cases. WM. N. MOORE, Lom 
and Tniat Building, Washington. D. C. 



CALIFORNIAS ROCKY COAST (Photocolor— 
Picturesque America — On Same Reel As Fore- 
going). — The coast line of California, with some 
of Its rocky formations, is quite as grand us the 
coast of any country in the world. All this is 
easily proven by one look at the beautiful pic- 
tures called California's Rocky Coast, which 
Pathe has taken of the coast near Carmd-by-the 
sea. Some remarkable locations and unusual 
pictures of these rocks have been secured. There 
is shown a blow-hole, a cave hollowed by the 
pounding of the waves and how the water is 
blown out through the hole by the air it has 
compressed as it rushes in. Another scene 
shows the hills in the distance and the marked 
contrast they form to the rugged rocks of the 
shore. 



EXCUSE ME (Gold Rooster Play— Five Parts 
— Dec. 31 J. — The cast includes Robert Fischer, 
Harrison Ford and Vivian Blackburn. 

Henry Mallory, U. S. A., receives orders to 
join his regiment which is to embark for the 
Philippines. The Overland Limited is the only 
train that will enable him to reach the coast in 
time to escape a court-martial. Having a little 
time to spare he persuades Marjorie to elope 
with him and reserves two berths. They reach 
the train in time, but haven't time to get mar- 
ried. "Little" Jimmy Wellington, who stands 
six feet two and weighs 350 in his stocking feet, 
guzzles too much, so his wife takes the Overland 
for Reno, telling him she goes to Paris for the 
year. He gets sore and takes the same train, 
for the same place and for the same purpose. 

The Reverend Doctor Temple, tiring of the 
Monotony of Ypsilanti elopes and takes the 
Overland to the coast. There Is another girl 
aboard, a former sweetheart of Mallory's. With 
this cargo in charge of a worthy porter, they 
start. The happenings en route are screamingly 
funny. Marjorie, not married to Mallory, has 
her reputation at stake. Dr. Temple knows this, 
but won't let anyone know that he's a preacher 
of the gospel. Wellington and his wife fail to 
meet because he's too busy pestering the men 
folks and she puffing cigars. Then the other 
girl pesters Marjorie and Mallory with a trace- 
let she received from Mallory, and so every one 
does something that had been better left un- 
done, and the porter must bear the brunt of It 
all. 

A hold-up relieves the girl of the bracelet and 
the arrival of the Mormon minister when they 
get to Utah frightens Temple into practicing his 
profession of the young couple. Then a cinder 
in Wellington's eye causes him to meet his wife 
who relieves him of It, and they patch up their 
differences. With everything running smoothly, 
we leave them to continue their journeys. 



TRIANGLE FILM CORP. 

BETWEEN MEN (Kay-Bee— Jan. 2).— The 
cast : W. S. Hart, House Peters, Enid Monkey, 
J. Barney Sherry, Bert Wisner, Robert McKlm. 

Ashley Hampdon, a Wall street financier, has 
a daughter named Lina. Gregg Lewiston wants 
to marry the girl. The father tells him that 
the girl can please herself. As he does not 
seem to progress in his love-making, Lewlston 
puts through a scheme to ruin Hampdon in the 
market, so that the father will bring pressure 
to bear on his daughter to marry the suitor as 
he has lots of money. Hampdon is distracted 
by his losses. While aimlessly looking over 
his papers Hampdon comes across a little note 
signed by a western mining man, Bot White. 
It is an offer from White to assist Hampdon 
at any time and in any place, physically q^ 
financially. Hampdon had once befriended White 
and as he would not take anything else In re- 
turn, White gave him the written offer. Hamp- 
don sends a message to White to come to New 
York at once. When White appears, Hampdon 
tells him of his suspicion, that Lewlston Injured 
him through an accomplice who had given hinl 
a wrong tip. 

Lina takes offense at a .conversation she 
hears between Lewlston and White and tells 
White that she objects to him. He is put up at 
a club by Hampdon. There Lewlston sends 
Rankin (the same broker that he used to ruin 
Lewlston) to White with a tip on the market. 
White sends for detectives. They connect White's 
room with that of Lewiston's on a floor above 
by means of a wire and with the aid of a 
dictaphone they overhear Lewlston and Rankin 
concocting a scheme to ruin White as a friend 
of Lewiston and a possible rival to Lina's hand. 
White and Hampdon use this information to 



COMEDIES 



Get 'em While They're Hot! 



EVERY THURSDAY ON GENERAL FILM PROGRAM. 



BOOK THEM 



January 1, 1916 



THE MOVING PICTURE WORLD 



139 



A Record of Achievements 




THE Special Service of The Moving Picture World is best described by its results. 
Here is a brief summary of the work done by The Moving Picture World for the general 
good of the industry in the fight against censorship alone. 
The Moving Picture World checked the advance of the Federal Censorship Bill and 
prevented its submission to Congress. No one appeared at the first session of the committee to 
oppose the bill but a representative of The Moving Picture World. 

The Moving Picture World in conjunction with the Exhibitors' Organization defeated the 
Mitchell Censorship Bill in Albany. A representative of The Moving Picture World led in the 
protest and the bill died in committee. 

The Moving Picture World aided in taking the sting out of the Censorship Law by forcing the 
adoption of an amendment allowing an appeal from the Censor Board. As a result most of all 
censorial decisions carried to the courts have been reversed. 

The Moving Picture World has collected the most valuable facts and arguments on the 
censorship question in pamphlet form. This pamphlet is placed at the disposal of every 
exhibitor who wants it. It has been in great demand, and is doing much good. 

The Moving Picture World has added the article "If Shakespeare fell among the Censors" to 
its "Free Exhibitors' Library." This clever satire has aroused nation-wide interest and has been 
copied in whole or in part by scores of newspapers. 

The Moving Picture World has rendered all this Special Service to the industry in general and to 
its subscribers and readers in particular, at its own expense and on its own initiative. 

Is there emother such record of. achievement? 

Is The Moving Picture World worthy of the support of every moving picture man? 



140 



THE MOVING PICTURE WORLD 



January 1, 1916 



make a fortune much to the discomfiture of 
Lewiston. 

As his treachery Is now revealed, Lewlston 
Is unable to win Lina. He goes to the club 
and insults White by saying in a loud tone of 
voice that this is the first case he has known 
of a man trying to buy a girl. White wants 
him to fight, but Lewlston excuses himself by 
remarking that it is a gentlemen's club. Finally 
Lewlston strikes White for calling him a cow- 
ard, but spectators separate the men. Lewlston 
goes to his uptown home and White follows him. 
There is a fight and White gets the best of it 
till Lewlston bits White over the head with a 
bronze vase. Just then John Worth, who is a 
friend of White's and is half crazed from losses 
due to the villainy of Lewiston, appears at a 
window and shoots Lewiston in the arm. 

White having accomplished his rni.'Sion goes 
to bid his friend, Ashley Hampdon. gocd-by. 
Lina has come to admire White for his loyalty 
to her father and for his efficiency. He does 
not seem to understand the change in her and 
bids her farewell. She, however, gets her father 
to take her on the same train on which White 
goes. They meet on the platform of the ob- 
servation car where the misunderstanding la 
cleared. 



ous Silas. He becomes demented and attacks 
her. Paul intervenes but is easily thrown 'jif. 
Then Elizabeth manages after a struggle to kill 
him with a knife. Her attention becomes now 
centered In caring for Paul. He recovers his 
strength and aids her in making garments out 
of sailcloth, catching fish and devising furni- 
ture. After a long time he claims her as bis 
wife, as he says the sea has given her to him. 
Meanwhile Flavia has given birth to a child 
and is living in her beautiful home In Washing- 
ton. In her love for her sister, Flavia has an 
Intuition that she may have escaped the peril 
of the sea. She goes with a searching party 
and a ship to examine the Island near which 
the yacht was wrecked. Paul and Elizabeth see 
them land. Paul wants to keep away from tLe 
party having grown to love Elizabeth dearly. 
She tells him that he owes it to his wife to 
return to her. Elizabeth then hastens away and 
drowns herself before Paul can prevent her. 
When finally the party arrives where Paul Is 
sadly looking out at sea where Elizabeth dis- 
appeared, his wife throws her arms around him. 
She asks him If he is alone and he replies bit- 
terly, "All alone 1" 



to the ground. Then Anderson prepares for a 
tlight. Conklin thinks to foil him so he cuts 
the wires on the aeroplane. Anderson doee 
some great stunts of looping the loop, when a 
wing comes otf which drops on a high smoke 
stack. Anderson loses control of his flyer and 
lands in a tree, unharmed. 

The broken wing shuts off the escape of 
smoke from the stack, so Cogley orders work- 
men to go up and take it off. They all tear 
to attempt the perilous task. Young Mason 
volunteers for the service and gets on top the 
stack. Conklin cuts the rope so that Mason has 
no way to get down again. Then Conklin puts 
a big charge of dynamite at the base of the 
stack and lights the fuse. Betty sees her lover 
in danger of destruction and flies in an aero- 
plane to the rescue. She just manages to take 
him aboard, when the stack is destroyed by the 
explosion. Anderson has been fighting with 
Conklin and drives the villain toward the stack. 
Conklin is buried when the dynamite explodes 
and shatters the stack. 



CROSS CURRENTS (Fine Arts— Jan. 2).— 
The cast : Helen Ware, Teddy Sampson, Cour- 
tenay Foote, Sam De Grasse, Vera Lewis. 

Elizabeth Crane lives and entertains lavishly 
In Washington. She is the fiance of Paul Beale, 
a diplomat. Elizabeth is a thoughtful young 
woman, and Is interested in charities as well as 
things of the social world. Her younger sister, 
Flavia, returns from two years of schooling in 
Paris. Paul becomes fascinated by the girlish 
ways of Flavia, and the unsuspecting Elizabeth 
realizes at a dance that her lover has trans- 
ferred his affections to Flavia and she releases 
him from his engagement to her. Then follows 
the marriage of Paul and Flavia. 

Silas Randolph attempts to win Elizabeth but 
fails. He gets up a party to go cruising on his 
palatial yacht. After some persuasion by Silas' 
sister, Mrs. Van De Veer, Elizabeth is per- 
suaded to accompany the party. It also in- 
cludes Paul and Flavia. The yacht Is destroyed 
by fire. Flavia is rescued by a sailing vessel 
after a night in the water. Elizabeth and Paul 
drift ashore on a desert Island. She takes care 
of the man. who has been injured in the acci- 
dent and has become almost helpless. Silas 
gets to shore on another part of the same Islanii. 
He comes across the other two survivors. Eliza- 
beth has found some food and feeds the raveu- 



DIZZY HEIGHTS AND DARING HEARTS 
(Keystone — Jan. 2). — The east: Chester Conk- 
lin, Dave Anderson, William Mason, Nick Cog- 
ley, Betty Anderson. 

Chester Conklin and Dave Anderson are two 
rival buyers bent on purchasing an aeroplane. 
Conklin goes to the factory of Nick Cogley and 
makes a trial flight taking along Cogley's daugh- 
ter, Betty. William Mason, who is a demon- 
strator for Cogley, objects to the girl going 
aflying with the stranger, but the manufacturer 
assures him that it Is simply done to conciliate 
the buyer. Conklin presses his attentions on 
Betty till In desperation she jumps out of the 
flyer using her umbrella for a parachute. She 
makes a safe landing. 

Conklin sees Anderson, his rival, speeding In 
an auto toward the factory. He drops bombs 
and blows up a concrete bridge but doesn't stop 
Anderson. Anderson gets to the factory flrst 
and has almost concluded the purchase of the 
flyer, when Conklin appears and outbids him. 
Then Mason appears on the scene and complains 
of Conklin. The father orders Conklin out and 
agrees to sell the machine to Anderson. 

Conklin sees the girl near the aeroplane and 
starts up the machine, thinking to kidnap her. 
He gets tangled up with the propellor, finally 
fallins: oft It into a barrel of rainwater on top 
a building. The girl manages to come safely 



THE GREAT PEARL TANGLE (Keystone- 
Jan. 9). — The cast: Sam Bernard, Harry Grlb- 
bon, Harry McCoy, Minta Durfee, Mildred 
Adams. 

Sam Bernard is the designer at the Modiste 
Shop. One morning he Inaugurates a big fash- 
ion show at the store. He has a splendid time 
draping the models. Harry Grlbbon Is the pro- 
prietor of the store, and he Is "sweet on" Sam's 
wife. Harry McCoy, who is a slick crook, man- 
ages to substitute an imitation pearl necklace 
for a real one. The imitation goes to Grlb- 
bon, while the genuine is pawed by McCoy. 
Gribbon takes Minta, Sam's wife, out to lunch 
and gives her the pearls. She pawns them for 
$2 and give the ticket to Sam. He redeems 
the jewels, getting the genuine ones and turns 
them over to a model with whom he is infat- 
uated. To square himself with his wife, Minta, 
the designer gives her a string of beads. 

McCoy, who has pawned the real jewels, re- 
deems the phony ones by mistake. He U ar- 
rested. 

Sam has been drawn by the District Attor- 
ney to serve on the jury. McCoy Is put on the 
stand and turns state's evidence. Minta brings 
Sam his lunch and sees the pearls that Bernard 
had given to the model. The pawnbroker Is 
sent for and Identifies Minta as the woman who 
pawned the necklace. Grlbbon is sent for and 
identified as the man who has smuggled the 
jewels. He is found guilty on this charge. Sam 
and Minta finally make up. 



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There is a certain lasting confidence in purchasing from a reliable concern — 
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January 1, 1916 



THE MOVING PICTURE WORLD 



141 



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142 



THE MOVING PICTURE WORLD 



January 1, 1916 



LET KATY DO IT (Fine Arts— Jan. 9).— 
The cast: Jane Grey, Tully Marshall, Ralph 
Lewis, Walter Long, Charles West, Luray Hunt- 
ley. 

Katy Standish is a family drudge on a New 
England farm. Her elder sister "enjoys" poor 
health and her mother sees to it that Katy 
not only does her own work but that of the 
weak or lazy elder, Friscilla. Oliver Putnam, 
a husky young farmer lad, comes a-courting of 
Katy, but her parents interfere so much that 
he is discouraged. Oliver finally goes to Mex- 
ico with Ben Standish, uncle of Katy and P'ris- 
cilla, who owns a valuable mine there. 

Priscilla marries Caleb Adams, a young man 
who has bought a farm adjoining that of Stand- 
ish. Father and Mother Standish die and Katy 
goes to live with her sister. She soon is doing 
all the work in the house and as Priscilla rap- 
idly becomes the mother of seven each and 
«very one of them is turned over to the care 
of Katy. Then Priscilla and her husband are 
killed by an express train while driving to the 
city. Then Katy has to teach school to help 
keep the wolf from the door. She writes to her 
uncle, telling of the death of her sister and 
how the care of her children bad devolved upon 
her. The uncle invites her to bring the moth- 
erless brood with her and make her home with 
bim in Mexico. Oliver Putnam is expecting 
Katy, but the information about the children has 
been withheld from him. He is overjoyed when 
he sees Katy step oil the train, but is flabber- 
gasted when he catches sight of the many chil- 
dren. The children have a way of getting be- 
tween Oliver and Katy and the man takes an 
antipathy to them. He sees two of them in a 
mixup and spanks one of them. Katy catches 
liim in the act and gives him a scathing re- 
buke. She then happens to hear Oliver tell 
Dan that he hates children. This puts him 
completely in the bad graces of Katy. 

Uncle Ben likes the youngsters. He shows 
them one time how a series of guns in their 
little home could be discharged at once by pull- 
ing a lever and how a mine around the house 
could be discharged in a similar manner. He 
is careful to lock the room, where the weapons 
of destruction are placed ; but one of the chil- 
dren finds out where he has hidden the key. 
While Katy and Oliver are away on an errand 
of mercy, Mexicans attack the little house. The 
children are all there but one. The missing one 
happens to be outside and escapes to a road, 
where he is saved by a cowboy who goes after 
help. 

Meanwhile the children defend themselves by 
discharging the guns and firing the mines as 
their uncle had shown them. Katy and Oliver 
have a desperate fight, when they are attacked 
by another band of Mexicans, but hold them off 
in a deserted cabin, till the cowboys rescue 
them. Oliver can't help admiring the brave 
way in which the children have defended the 
house, and is grateful also for the fact that 
the silver under the floor has been saved from 
the Mexicans. So Oliver and Katy forget their 
differences and make a home for the children 
in a mansion in the United States. 



THE CORNER (Kay-Bee — Jan. 9).— The 
cast : Willard Mack, George Fawcett, Clara 
Williams, Louise Brownell, Charles Miller. 

David Waltham is the head of a syndicate, 
which corners the food supply. His wife hears 
of her husband's operation and begs him to 
consider the poor, who will be unable to pay 
the prices that his monopoly will exact. He 
is merciless, however. Among those who suffer 
from Waltham's efforts is an engineer named 
John Adams. The bank in which his small 
funds are deposited undergoes a "run" and he 
loses all his money. He has previously lost 
■his job. The Adams family is reduced to star- 
vation and finally Adams in desperation breaks 
a window in a bakery and gets away with an 
armful of bread. He is arrested and is sent up 
to the workhouse for thirty days. The rent 
collector comes around, but Mrs. Adams is un- 
able to pay him anything though she slaves 
over the washboard and her two children assist 
her. Seeing that the woman is beautiful, the 
collector gives her some money, telling her to 
buy her children and herself a square meal. 
She reluctantly accepts his gift. Little by little 
she descends until she even appears in a low 
dance hall with the man. 

John Adams returns from jail and goes to 
his humble rooms. There he finds his children 
in bed. Finally his wife appears in beautiful 
and expensive clothes. She appears disgusted 
with the life she leads and wipes the paint off 
her lips with loathing. Then she suddenly sees 




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her husband, who is staring at ber as if in 
a trance. She is almost hysterical from fright. 
He grasps her wrists roughly and demands an 
explanation. She tells him that she has done 
it for the children's sake. This plea saves her 
life, but the soul of John Adams is filled with 
bitterness. 

Widespread suffering and destitution prevail 
and bread lines are everywhere in the poorer 



quarters of the great city. Men and women 
practice deception to get a little more bread 
and some get into fights overcome by their own 
and their children's sufferings. Three desper- 
ate men invade the sanctum of David Waltham, 
but are quelled by his masterful manner and 
slink away impotently when he tells them that 
he will call the police if they are not gone 
in a minute. 

John Adams gets a job in Waltham's big 
storage house. A fellow worker points out 
Waltham to Adams and the latter's rage against 
the big monopolist is aroused to a high pitcli 
of fury as he thinks of his wife's degradation. 
Adams blames it all on Waltham. That night 
he secrets himself in the big warehouse and 
telephones to Waltham saying that the police 
are down there, having heard of a secret plan 
on the part of some of the starving populace 
to destroy the place. He tells Waltham to 
leave his auto a block or two away from the 
building, when he comes, to avoid suspicion. 
Adams gets Waltham in the building and se- 
curely ties him and then leaves him to starve. 
That he may not be found, Adams surrounds 
the magnate with a big pile of boxes. In his 
struggles to free himself, Waltham upsets the 
towering piles of boxes and they topple over 
completely burying him. 



Miscellaneous FeaUire Film 

EQUITABLE. 

THE SENATOR ( Triumph— Five Parts— Dec. 
27). — The cast: Senator Rivers (Charles J'. 
Ross) ; Senator Keene (Joseph Burke) ; Silas 
Denman (Ben Graham) ; Secretary Armstrong 
(Thomas Tracy) ; .Count Ernst von Strahl 
(Philip Hahn) ; Mrs. Hillary (Dixie Compton) ; 
Mabel, Denman's daughter (Constance Moli- 
neux) ; Mrs. Armstrong (Gene Luneska). 

Senator Rivers of the State of Missouri 
comes to the United States Senate, and meets 
Silas Denman, who has been unsuccessful in 
the prosecution of the Denman Claim, a relic 
of the Revolutionary War. Denman's daughter, 
Mabel, who teaches music, meets Mrs. Hillary, 
a widow, who aids her in many ways. At Mrs. 
Hillary's home she meets Count von Strahl, 
and Armstrong, the Secretary of State, at whose 
home she is introduced to Senator Rivers. 

Mabel develops a liking for von Strahl. Her 
father is excited over the prospect of such 
valuable aid in getting his claim through, and 
Rivers makes a powerful speech in it favor, 
incited by regard for Mabel as well as by the 
justice of the claim. The Senator is stunned 
by the remark of Mrs. Hillary that Mabel is 
engaged to von Strahl, but in order to give her 
a dowry, redoubles his efforts on the Denman 
bill. 

The Senator and Mrs. Hillary are on good 
terms, and learn that Mrs. Armstrong and von 
Strahl are planning an elopement. The Sena- 
tor sends Ling Ching, the (Chinese Ambassador, 
to the Armstrong home to intercept Mrs. Arm- 
strong, and before she can get rid of him, her 
husband arrives, he having been told that von 
Strahl's carriage had gone to his house. Sena- 
tor Rivers turns the tables on von Strahl in a 
neat way, and hurries back to the Sfn:ite. 

By a neat trick he puts the Denman bill 
through, but is afraid of Mabel's marriage with 
the Count, as he knows his character. Develop- 
ments satisfy Mabel as to the rascality of the 
Count. She realizes that she is in love with 
Senator Rivers, who in spite of his age, ap- 
peals to every particle of her nature. She ap- 
preciates the force of his actions regarding 
Mrs. Armstrong and Count von Strahl. and at 
the end the Senator has won the claimant as 
well as the claim. 



THE DRAGON (Five Parts— Jan. 3).— The 
cast : Elizabeth and Messalla ( Margarita 
Fischer); Mayme (Katherine Calhoun); Mo- 
berly Trail (Bennett Southard) ; Fred Carrol- 



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143 



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144 



THE MOVING PICTURE WORLD 



January 1, 1916 



ton (Joseph Harris) ; A. Biskany (Harry 
Lelghton) ; Tanner (Thos. J. McCrane) ; Cra- 
ebaw (Sheridan Block). 

Messalla, the enabodimeot o£ youth and inno- 
cence, lives in an old house in Washington 
Square, New York City, with her father, who 
has been ruined financially and who lost his 
wife through the lure of Fifth avenue. He 
tells Messalla that that thoroughfare Is a dragon 
lying in wait for victims. Messalla starts out 
to find the dragon and goes up the avenue. 
Her meetings with various people bring de- 
struction and death to those who had wrought 
her father's ruin, although she Is unconscious 
of the effect she Is having on their lives. 

Messalla escapes the wiles of the white 
slaver. She allows a discarded flame of a big 
merchant to take her place at dinner to which 
she has been invited, and the merchant suffers 
at the hands of the discarded woman. A 
policeman's attention Is attracted to Messalla 
and a man is killed by an automobile while 
he Is looking at her. At a lacemaker's shop 
a wealthy young woman is tempted to take a 
bit of lace because Messalla has admired It, 
but she is caught and jailed. There Is a rob- 
bery aBecting some papers which have been 
taken and replaced by a bomb, and Messalla 
gives the package to a woman who turns out to 
be her father's lost wife, the house being de- 
stroyed after the woman and Messalla leave. 
There is a reconciliation. All those injured 
were people who had injured her father, and 
the dragon has been slain by Messalla's youth 
and innocence. 

METRO PICTURES CORP. 

THE TURMOIL (Five Parts^Columbia Pic- 
tures Corp.— Jan 10).— The cast; Mary Ver- 
trees (Valll Valll) ; Mrs Vertrees (Florida 
Kingsley) ; Mr. Vertrees (Frank DeVernon) ; 
James Sheridan, Sr. (Charles Prince) ; Mrs. 
James Sheridan (Mrs. Kate Jepson) ; James 
Sheridan, Jr. (Fred Tldmarsh) ; Roscoe Sheri- 
dan (Robert Stowe Gill) ; Mrs. Sibyl Sheridan 
(Peggy Hopkins); Edith Sheridan (llean 
Hume) ; Robert Lamhorn (Frederic Sumner) ; 
Dr. George Gurney (Wm. Auker) ; Bibbs Sheri- 
dan (George Le Guere). 

James Sheridan becomes wealthy and a power 
in a middle west city, where his entire life Is 
absorbed in the turmoil of his own creation. 
The only thing he lacks Is social standing, and 
this he strives to gain by methods he has suc- 
cessfully employed in driving a business deal. 
His two oldest sons, Jim and Roscoe, are like 
him, products of the turmoil, but Bibbs, the 
youngest, is a weakling with a penchant for 
books. The father insists on Bibbs working in 
the factory, but as it is distasteful to him, and 
he is physically unfit for the task, his health 
tails and he Is sent to a sanitarium. 

In the same city lives the Vertrees family, 
poor, but true aristocrats. There Is a young 
daughter, Mary Vertrees, and Sheridan deter- 
mines that his son, Jim, shall marry her, and 
thus make a wedge for the family Into social 
prominence. He arranges a big dinner, with 
a vulgar display of luxury, which Mary Ver- 
trees is obliged to attend because of a finan- 
cial obligation Sheridan holds over her father. 
That night Mary Is made to understand that 
she Is to marry Jim, and she concludes to 
make the sacrifice. 

At the height of the dinner party Bibbs re- 
turns from the sanitarium. He is ignored by 
the family, and Mary is attracted to him out 
of pity. Roscoe Sheridan, the second son, is 
married to Sibyl, but their married lite is far 
from happy. Like his father, he is lost In 
the turmoil of endeavor, and she is obliged 
to seek companionship elsewhere. She becomes 
Infatuated with Robert Lamhorn. a worthless 
young man, who is secretly engaged to Edith 
Sheridan, the only daughter of the house of 
Sheridan. 

Jim proposes to Mary Vertrees, and she asks 
him tn wait a while for her answer. Sibyl 
and Edith quarrel over Lamhorn, and Sibyl, 
knowing Mary's hold over the elder Sheridan, 
asks her to go to Sheridan and tell him Edith 
and Robert are engaged, and that Robert Is 




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only marrying the girl for her money. Sibyl's 
words remind Mary that she will be doing the 
same thing, if she marries Jim. She writes 
Jim a letter refusing his offer of marriage. 
Much to the delight of his father, Jim has 
built a large warehouse in half the time con- 
tractors said was necessary for the undertak- 
ing. Accompanied by inspectors, Jim is on the 
roof of the building when it collapses, and he 
Is killed. 

Sheridan is broken-hearted over his death. 
His sorrow Is doubled over the fact that Ros- 
coe, worried over "domestic affairs, has taken 
to drink. He then strives harder than ever to 
make Bibbs a thorough business man, and his 
successor. Edith elopes with Robert, and Bibbs 
is the only one left to him. Bibbs has become 
attached to Mary, and on her advice agrees 
on a business career. She loves him, but thinks 
his attentions are prompted through pity for 
her. She refuses his proffer of marriage for 
- the same reason she refused his brother. 

When Bibbs learns this he quits his place 
with his father, and he informs him he does 
not want any of his fortune. Sheridan awakens 
to the situation, and pays Mr. Vertrees fifty 
thousand dollars for some worthless street 
railway stock. Mary's family thus becomes 
flnancially comfortable, and she accepts Bibbs' 
renewed proposal of marriage, and he becomes 
the leading spirit in the Sheridan enterprises 



. V-L-S-E. 

THOU ART THE MAN ( Vltagraph— Six ParU 
— Jan. 3). — The cast: Gilbert Kaynor (S. Ran- 
kin Drew) ; Hon. Irving Marner (Joseph Kil- 
gour) ; Emily (Virginia Pearson) ; John Mao- 
Dowell (George Cooper) ; Doctor Lamberton 
(Harold Foshay) ; Mrs. Tearle (Billle Billings) ; 
Khitmatgar (William Davidson) ; Bearer (Wal- 
ter McGrail). 

Gilbert Raynor, a young Englishman, after 
working hard for several years in the Indian 
Civil Service, has saved enough to send for his 
young wife, Emily. She is happy in her hus- 
band's love, but shortly after her arrival in the 
fever-ridden lowlands she is taken ill and the 
doctor orders her immediate removal to the 
northern hills. Gilbert has not the money to do 
this, and applies for a more lucrative position 
to his superior, the Hon. Irving Marner, but is 
refused. 

Shortly afterward, Marner meets the young 
wife and falls in love with her, about the same 
time that a very lucrative but very dangerous 
position becomes vacant in the service. Then 
Marner remembers Raynor's application, sends 
for him and offers him the position, which Is 
promptly accepted. Marner then goes to the 
mountain district where Mrs. Raynor is living at 
the hotel with her friend, Mrs. Taerle. Working 
on her gratitude toward him, he Ingratiates 
himself into her good graces and shows her 
every attention which a man of wealth and 
power could show, until Mrs. Tearle cautions 
the girl. 

MacDowell, the District Inspector at Raynor's 
Station, writes Marner that the young man has 
been stricken with fever, but Marner refuses 
to transfer him. Raymor, glancing through blB 
Bible, comes to the story of David and how he 
had commanded that Uriah be placed In the 
front line of battle so that be might be killed 
in order to win Beth-Sheba, Uriah's wife, for 
his own. Se sees the deadly parallel to his own 
case and goes Into delirium. 

Marner, meanwhile. Is tortured by the terrible 
voice of conscience and as his first advances to 
Mrs. Raynor are repulsed, he is unable to stand 
It longer and starts for the lowlands to rescue 
Raynor. He announces his Intention to Emily 
and she goes with him. On their arrival, the 
doctor announces there Is hope for Raynor and 
a joyful reunion takes place between man and 
wife : but Marner, overcome by the Inner Voice 
continually saying : "Thou art the man," re- 
mains behind, In the clutches of the deadly 
fever, while the man he would send to his 
death that he might claim the woman he cov- 
eted, is restored to health and happiness. 



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advance of theatres being or to be built. 
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January 1, 1916 



THE MOVING PICTURE WORLD 



145 



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LIGHT 



LESS 
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Compens- 
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Send TbPAV/or this 
T^'t^descriptive booklet 



In answering advertisements, please mention The Moving Picture World 



146 



THE MOVING PICTURE WORLD 



January 1, 1916 



THE MISLEADING LADY (Essanay— Five 
Parts — Jan. 3). — The cast : Jack Craigen (Henry 
B. Waltham) ; Helen Steele (Edna Mayo); 
Henry Tracey (Sydney Alnsworth) ; Sidney 
Parker, manager (Edward Arnold) ; Boney 
(Harry Dunkinson) ; Keen Fitzpatrick, reporter 
(John Junior) ; John W. Cannell (John H. Cos- 
sar) ; Mrs. Cannell (Frances Raymond) ; Inn 
Keeper (Charles J. Stine) ; Stephen Weather- 
bee (Grant Mitchell) ; Jane Wentworth (Renee 
CTlemmons). 

Helen Steele, who has theatrical aspirations, 
has been told by Sidney Parker that, owing to 
her lack of stage experience he cannot entertain 
her proposition of giving her the leading part 
in his new production, "The Siren." Believing 
that she can get Parker to consent if she is 
persuasive enough, Helen has her fiance, Henry 
Tracey, Invite the theatrical manager to the 
party to be given by John W. Cannell so that 
■she may work upon him. At the affair Helen 
manages to obtain Parker's consent to give her 
a trial it she is successful in having Jack 
Craigen, a friend of Cannell, who has been liv- 
ing in Patagonia for a long time and who is a 
woman hater, propose to her. Helen works her 
wiles upon the adamant Craigen and finally 
elicits a proposal from him. The guests in the 
next room, who have been listening, come out at 
the critical moment, and congratulate her. 
Craigen demands an explanation, and he is told 
that it is all a joke. He refuses to accept the 
incident in such a light, however, and makes 
preparations to leave for his home in the moun- 
tains. 

At this juncture. Tracey, who had been called 
out of town on' important business before the 
commencement of the party, returns. When told 
of Helen's episode with Craigen he becomes very 
angry and upbraids her. Tracey then goes in 
search of Craigon, whom he does not know, and 
mistaking Keen Fitzpatrick, a reporter, who has 
been waiting in the next room for an interview 
with Craigen on Patagonia, for the man he is in 
search of, he starts to pour a scathing Indict- 
ment upon him. The guests hear the tirade and 
inform Tracey of the identity of the man to 
whom he is speaking. 

Meanwhile. Craigen. having packed his belong- 
ings, is leaving in his auto. As he is passing 
the back entrance, Helen jumps in front of 
his auto and tells him that, inasmuch as he 
does not know anything about women he should 
adopt the Patagonian savage method and carry 
her off to his home where he could study her. 
He puts her suggestion into effect and Helen is 



carried off in the auto to his home in the woods, 
where he brutally orders her about. She at- 
tempts to escape, and Craigen chains her to the 
floor. 

While he leaves her for a moment to put his 
car into the garage, "Boney." an escaped lunatic, 
makes his way into the cabin. He styles him- 
self Napoleon Bonaparte, and raves about his 
armies. As he is swinging his sword about the 
room, Craigen appears, and by diplomacy suc- 
ceeds in getting "Boney" upstairs to review his 
armies where he is locked in a room. Craigen 
returns to Helen. His back is turned to her 
and she knocks him unconscious with the tele- 
phone. Taking the keys from his pocket, she 
releases herself and escapes into the woods. 
Craigen recovers his senses and, finding the note 
Helen left informing him that she feels sorry for 
her action and has gone for help, fears for her 
safety, and goes out in search of her. 

During his absence Fitzpatrick, who was trail- 
ing, arrives. On searching through the house 
for Craigen, he comes upon "Honey," whom he 
takes to be the man he is searching for. He 
demands to know where the girl is, hut "Boney" 
only raves about his armies. T'he two are just 
on the point of clashing when Craigen returns. 
He reveals his identity to the reporter, and tells 
him that Helen has fled into the woods. The 
asylum keepers trace "Boney" to Craigen's 
home, and take him away. 

Tracey, who has also been following, arrives 
at the cabin and confronts Craigen with a re- 
volver. He demands Helen or his life. Craigen 
manages to convince Tracey, after an argument, 
that Helen has fled into the woods. Helen has 
seen Tracey's car going in the direction of 
Craigen's home, and fearing trouble, makes her 
way back. She arrives just after Tracey has 
left. The other members of the house party ar- 
rive to take Helen back, but she refuses to leave 
Craigen. 



WORLD FILM CORP. 

CAMILLE — (Five Parts; Jan. 3).— The cast: 
Camille (Clara Kimball Young) ; Annand (Paul 
Capellani) : Cecile (Lillian Cook) ; M. Duval 
(Robert Cummlngs) ; Joseph (Dan Baker) ; 
Robert Bousac (Stanhope Wheatcrott) ; Count 
de Varville (Frederick Truesdale) ; Gaston 
(William Jefferson); Doctor (Edward M. Kim- 
ball) ; Mme. Prudence (Louie Ducey) ; Naclne 
(Beryl Morharge). 

Marguerite Gautler, known as "Camllle" be- 
cause of her fondness tor camellias, is a queen 



of the underworld of Paris. She has a wealthy 
lover in the Count de Varville, whom she dis- 
cards when she falls in love with Armand 
Duval, a young lawyer, a newcomer to Paris. 

Armand and Camille retire to the country and 
live happily and devotedly in a pretty cottage, 
content with their love alone. Armand s father 
seeks them out and prevails upon Camille to 
leave his son rather than wreck his promising 
career. Camille, after a struggle with her self- 
ish promptings, gives in and in order to make 
Armand turn from love to scorn leaves him with 
the impression that she is tired of simple life 
and wants to return to de Varville and the 
gayety of Paris. 

Armand tries to forget Camille, but fails. 
At last he seeks de Varville, forces a quarrel 
on him and wounds him in a duel. By this time 
Camille is dying of consumption. Armand finds 
her on her deathbed. Their love is renewed, 
and Camille dies with a smile on her lips and 
Armand's arms about her. 



LIFE'S WHIRLPOOL (Five Parts— Jan. 10). 
— The cast includes Holbrook Blinn and Fania 
Marinoff. 

McTeague begins life in the mines. He later 
becomes an unlicensed practicing dentist. He 
is a man of violent physical passions, but until 
he meets little Trina, who visits his dental 
office, his love instincts have never been 
aroused. 

McTeague induces Trina to marry him 
through the sheer force of his domineering 
personality The couple are not happy. Trina 
develops miserly instincts and -when she wins 
a .$5,000 lottery prize, she hoards the money 
and grows more and more avaricious. 

McTeague quarrels with Marcus, his former 
rival for Trina's affections, and the ill feeling 
between the two men leads to a fierce combat 
in which McTeague proves the victor. In re- 
venge Marcus has McTeague prevented from 
practicing dentistry because he has no diploma. 

McTeague leans on Trina for support but she 
turns him away. Trina has a severe illness and 
while recuperating develops a mania for fond- 
ling her hoarded gold pieces. McTeague re- 
turns to find Trina showering handfuls of gold 
upon her bed. After a terrific scene he strangles 
her and steals the money. 

Marcus, determined to avenge Trina's death, 
trails the fugitive McTeague into the heart of 
Death Valley, where the two men come at last 
face to face in a final battle to the death under 
the blistering desert sun. 




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158 PEARL STREET 
BUFFALO, N. Y. 



January 1, 1916 



THE MOVING PICTURE WORLD 



147 



classified! 

ADVERTISEMENTS I postage stamps accepted 



Classified Advertisements, three cents per 
word, casti with order; 50 cents minimum 



SITUATIONS WANTED. 

A-l — Theatrical pianist and director. Spe- 
cialty vaudeville and pictures. Sober, reliable. 
Charles Jerreld. 1205 Hampden St., Holyoke, 
Moss. 

OPERATOR— And wife pianist. Joint salary 
$25.00. Experienced, best references. Experi- 
enced, care M. P. World, New York City. 

HIGH-CLASS MANAGER wishes connection 
with up-to-date picture theater ; have extreme 
ability ; ten years' experience. An interview 
will convince. W. J., care M. P. World, N. Y. 
City. 

OPERATOR — Six years' experience, guarantee 
perfect projection. First-class electrician ; can 
repair machines. Go anywhere, reasonable sal- 
ary. First-class references. Address Walter 
Milner, care Idyl Theater, Ocean City, N. J. 

CAMERAMAN at liberty after 7th January. 
Have own outSt and understands laboratory 
work. Best references furnished. C. care M. 
P. Wiirld, N. Y. City. 

MOVING PICTURE OPERATOR— Nine years' 
experience. Thoroughly experienced on all ma- 
chines ; sober, reliable ; will go .anywhere. Best 
projection guaranteed. Write or wire, Russell 
Hoyle, &23 University Ave., Dixon, 111. 

CAMERAMAN — Expert cinematographer, own- 
ing complete equipment (Moy), invites offers. 
Bight years' active experience, gilt-edge refer- 
ences. At liberty after this week. Address E. 
R., care M. P. World, N. Y. City. 

AT LIBERTY — Cameraman, after Jan. 1st. 
Expert In photography ; lighting. References, 
Address AA-1, care M. P. World, Chicago, 111. 

MANAGER — Successful experience booking, 
house and projection. Salary or percentage 
basis. Address W. P., care M. P. World, Chi- 
cago, 111. 

WANTED — Position by man thirty. Twelve 
years' vaudeville booking experience. At pres- 
ent employed as booking manager of prominent 
vaudeville corporation : realizing the possibili- 
ties of the picture business, anxious to make 
connection ; nominal salary to start. Unques- 
tionable references. Have managed houses and 
understand all ends of theatrical business. Have 
been used to dealing with big men of affairs. L. 
M., care M. P. World, N. Y. City. 

OPERATOR, 5 years' experience, also good 
cameraman, desires position ; Illinois or Indiana. 
Best references. Operator, 753 N. Dearborn St., 
Chicago, 111. 

COMPANY of two wide-experienced men to 
take theater In hands and by Ideal regulations 
increase box office receipts. Expense smashed. 
We mean manager, operator, cashier. Reference 
extraordinary. Our plan is different ; results 
assured. State everything first letter. Address 
F B. Holden, 212 North Jefferson St., Delphos, 
Ohio. 

THEATERS WANTED. 

CASH FOR YOUR MOVIE — I am a practical, 
successful moving picture broker. Seventeen 
years of continuous success. Selling upwards of 
one million dollars' worth annually, sales, ex- 
changes and leases. Lewis, the Moving Pic- 
ture Broker, Established 1896. Offices, 578-80 
Ellicott Sq., Buffalo, N. Y. 



WANTED— Movie in State of South Carolina. 
Must be ou paying basis. Modern building. 
Lewis, Moving Picture Broker, 580 Ellicott Sq,, 
Buffalo, N, Y. 

THEATERS FOR SALE OR RENT. 

FOR SALE — Moving picture theater, county 
seat town 2,000. Northeastern Iowa. Seating ca- 
pacity 250, best modern equipment, complete 
stage scenery. No opposition. Price .$3,000. Ad- 
dress M. P., Care M. P. World, N. Y. City. 

FOR SALE OR RENT— My rink building is 
being remodeled for theater and picture house, 
seat 1.000. Hillsdale has no opera house. No 
opposition, only two small picture rooms. Chas. 
E, Ellis, Hillsdale, Mich, 

FOR SALE— Ideal Theater, Saginaw, Michi- 
gan. Seating capacity two hundred and seventy. 
Doing good business, but have other interests to 
look after. Open for inspection. W. B. Mates. 

FOR SALE — First-class picture theater pros- 
perous town 5,000. Seats .'JSO. Best reasons 
selling. Bargain if sold thirty days. C T., care 
M. P. World. N. Y. City. 

FULLY-EQUIPPED picture theater. Pennsyl- 
vania town 3,000 ; rent $'25.00. Best reasons sell- 
ing. Bargain at $1,000 if sold three weeks. 300 
seats. T. O., care M. P, World, N. Y. City. 

MOVING PICTURE THEATER for sale or to 
let in a thickly-populated center, no competi- 
tion. Company wishes to dissolve. Little cash 
required. W,, care M, P, World. N. Y. City. 

MOVIE — The only one in successful manu- 
facturing town of about 4,000. Admission ten 
cents. Weekly expenses less than $60. Re- 
ceipts about $150. Price for real estate and 
equipment $10,000. half cash, or will sell the 
business for $3,000. Lewis, 580 Ellicott Sq., 
Buffalo, N. Y. 

TWO OF THE LARGEST— And best equipped 
movies in town of 35.000. The monopoly of the 
town. Weekly receipts $800-$1,000. Weekly 
expenses about half. One of the houses could 
be converted into 10-15c. bouse under proper 
management, which should Increase the receipts 
about $300 week. Positively worth $20.000 ; will 
sacrifice for $12,000. Lewis, 580 Ellicott Sq., 
Buffalo, N. Y. 

EQUIPMENT FOR SALE. 

FOR SALE — New and second hand moving 
picture machines, all leading makes, at reduced 
prices. Crescent Film Exchange, 37 So. Wa- 
bash Ave., Chicago, 111. 

PARTICULAR EXHIBITORS USE "AMBER- 
LUX LENS FILTERS," 

FOR SALE — New or second hand opera chairs 
for moving picture theaters at a bargain. Cres- 
cent Film Exchange, 37 So. Wabash Ave., Chi- 
cago, III. 

LARGE STOCK of used moving picture ma- 
chines — all kinds — also opera and folding chairs 
at about half regular price ; all goods guaran- 
teed in first-class condition, shipped subject to 
inspection. Lears Theater Supply Co., 509 
Chestnut St., St. Louis, Mo. 

FOR SALE — Complete equipment, any quan- 
tity, new and second-hand tor moving picture 
theaters, furnished at short notice. Specializing 
Powers' machines. W. H. Latimer, 308 Lacka- 
wanna Ave., Scranton, Pa. 



".\MBERLUX" Lens Filters Improve projec- 
tion 100 per cent. Let me prove it. Price 
$3.50. W. D. Warner, Columbus, Ohio. 

SPOT CASH— For your chairs, wherever they 
are located. Two thousand veneer, 700 leather, 
400 plush for sale. Empire Exchange, Corning. 
N. Y. 

COMPENSARCS— 110 volt $41. 220 volt $49. 
Power's and Simplex machines. Alden, 812 
Walnut St., Philadelphia, Pa. 

MOTIOGRAPH— Same as new. Deagen Elec- 
tric Unifon. Ten by twelve mirrorcloth screen. 
Twenty reels film, Arthur Close, 1120 Branson 
St., Marion. Indiana. 

OPERA AND FOLDING' CHAIRS— New and 
second hand. 400 practically new maple fold- 
ing. 600 leather upholstered, almost new. 1,500 
opera, perfect condition. Electric sign. Write 
for startling prices. Atlas Seating Company, 
501 Fifth Ave,, N. Y. City. 

EDISON MOVING PICTURE MACHINE— 
1914, take up. 10 reels of picture and 250 
slides. .$60.00 will take outfit. W. H. Heffley, 
Duncannon, Pa. 

CAMERAS FOR SALE. 

NEW MODEL No. 4 Pittman Prof, camera 
now ready. Automatic dissolve, automatic take- 
up, both directions, 400 ft. magazine. The most 
up-to-date camera proposition ever placed updn 
the market. Tripods, lenses, etc. Send for 
particulars. We also specialize in repairs and 
improvements in all makes of cameras. R. W. 
Pittman Co.. .304 Canal St., New York City. 
Phone 5961 Franklin. 

HEAVY AND LIGHT TRIPODS— Also camer- 
as and shutters for motion pictures. HooTer, 
10 East 14th St., N. Y. City. 

FOR SALE— Tripod with panorama, $14. Ship 
C. O. D., subject examination. A. Van Colli, 
Gillespie, Illinois. 

CAMERA— Pittman, Jr., 200 feet, F.3.5 lens, 
only $90. Tripods, $15 upwards. Ray, 326 5th 
Ave,, N. Y. City. 

VISTA CAMERA— With 50 M lens, worth 
$30.00. trick crank and 150 foot film magazine. 
Can project and print. Guaranteed to make 
perfect pictures. Will sacrifice for $45.00. An- 
thony Note, 726 Clara St., New Orleans. La. 

FILMS FOR SALE OR RENT. 

CHASING LETTER— And cartoon titles and 
advertisements made to order 17c. foot upwards. 
Ray, 326 Fifth Ave., N. Y. City. 

FOR SALE— 200 reels film, $1.50 per reel; 
100 reels, with paper, $3.00 per reel. Lot fea- 
tures for sale. Cheap. Meyer Silverman, Pitts- 
burgh, Pa. 

BILLY SUNDAY HIMSELF— Only original 
film taken of this remarkable man in action. 
fine condition, paper, slides. N. Edward Malouf, 
1482 Broadway, N. Y. City. 

MISCELLANEOUS. 

WE BUY and sell new and second hand mov- 
ing picture machines, opera chairs and films. 
Crescent Film Exc, 37 So. Wabash Ave., Chi- 
cago, III. 

SCENARIOS — Typewritten for $1 per reel, 
and promptly returned. Thomas B. Lutes, Pho- 
toplaywright, Robbinsyille, N, J, 



For Your LITTLE WANTS in the Moving Picture Industry . 
the LITTLE ADS in the Classified Department 

WILL GET YOU EXCEPTIONAL RESULTS 

Send your copy, accompanied by remittance — The Rate is Three Cents per Word 



148 



THE MOVING PICTURE WORLD 



January 1, 1916 



^^^^^ T TST "n F V M-^^^M 





Advertising for Exhibitors 7i 

Ambrosio iComes Bacic , 88 

Among the Picture Theaters....' 70 

Another Big Studio 52 

At Leading Picture Theaters 54 

Blograph Feature and Reissue 92 

"Blaclt Crook" (Kalem) 91 

British Notes 69 

"By Love Redeemed" (Vltagraph) 92 

Calendar o( Dally Program Releases. .122, 124 

Carrigan, Thomas J 99 

Cash in Advance vs. Open Account 67 

Censors Back Down 117 

Censorship in Illinois 112 

Chicago News Letter 113 

Church Shows in Indiana 113 

Comments on the Films 97 

"Conqueror, The" (Kay-Bee) 91 

"Convict King, The" (Lubin) 94 

Daly, Arnold, Finds a Star 67 

•'Devil's Prayer Book, The" (Kleine-Edl- 

son) 94 

"Dizzy Heights and Daring Hearts (Key- 
Stone) 91 

Doings in Maine 106 

"Dragon, The" (Equitable) 90 

Ellis to Direct Sis Hopkins 62 

Elvidge, June 88 

Essanay for the New Year 62 

Exhibitors to Sit as Jurors 50 

Facts and Comments 47 

Fatty and Mabel Booked East 58 

Fine New British Columbia House Opens, . 119 

Freuler Reviews the Year 51 

General Theater Inspection In Pittsburgh.. 109 



TO CONTENTS 

Great Year Dawns, A 48 

Herrington Is Hopeful 59 

Hitches in Censorship 114 

Hunting, Gardner, with Wharton 66 

"Immigrant, The" (Lasky) 92 

"Isles of the Wild, The" (Blograph) 02 

Kleinschmidt, Capt., Now at Italian Front. . . 54 

List of Current Film Release Dates. 

150, 152, 154 

Live Screen Club Now 109 

"Love's Pilgrimage to America" (Univer- 
sal) 93 

"Lydia Gllmore" (Famous Players) 95 

Manufacturers' Advance Notes 100 

"Matchmaker, The" (Edison) 90 

Mayo, Frank 57 

Metro Pictures In 1916 57 

Motion Picture Exhibitor 59 

Motion Picture Photography 83 

"Mr. Mcldiot's Assassination" (L-KO).... 93 

Murdock, Ann 59 

Music for the Picture 84 

National Censor Board Conference 87 

New News Reel, The 58 

News of Los Angeles and Vicinity 63 

New Kalem Series 53 

Nineteen Sixteen 49 

Nudity on the Screen 49 

Observations by Man About Town 68 

"Old Homestead, The" (Famous Players). 95 

Pertinent Points by J. D. Williams 87 

Photoplaywrlght, The 77 



Picture Theaters Projected 106 

Projection Department 78 

"Rack, The (World Film) 93 

Reviews of Current Productions 89 

Romance of a Great Business, T'he 65 

St. Louis Theaters 115 

"Saved from the Harem" (Lubin) 94 

"Soldier's Oath, A" (Fox) 91 

Stories of the Films 1^6 

Streyckmans, H. J., Mirror Studio Manager 51 

Subpoenas in New Jersey 107 

"Surprises of an Empty Hotel, The" (Vita- 
graph) 92 

Texas Mutual Sold 116 

Theaters in Reading, Pa 108 

Title of Play Is Property 50 

To Aid Ohio Picture Men 110 

Triangle in Cincinnati Ill 

Triangle Program 91 

Two Lubin Features H 

Two Strong Famous Players' Subjects 95 

Universal Annual Meeting 52 

Universal Gets Florence Lawrence 86 

Vltagraph Features 92 

'War God's Decree, The" (Pathe) 89 

"War of Wealth, The" (Blograph) 92 

Weir to Picturize Kalem Series 66 

"What Happened to Father" (Vltagraph) . . 90 

"Why Love is Blind" (Sellg) 89 

World Film Productions 56 

"Wraith of Haddon Towers, The" (Clipper) 89 

Youthful Censors 118 



ASBESTOS SUPPLIES. 

Johns-Manville, H. W., Co 157 

CAltUOMS ANU CAKUOi\ ACCESSOKIES. 

Habicht, Braun & Co 151 

Jones & Cammack 159 

Kiewert, Chas. L 157 

Reisinger, Hugo 135 

Speer Carbon Co 156 

CBAIR AND SEATING MANUFACTUR- 
ERS. 

American Seating Co 161 

Andrews, A. H 161 

Peabody School Furniture Co 161 

Steel Furniture Co 161 

ELECTRICAL, & MECHANICAL, EQUIP- 
MENT. 

Amusement Supply Co 156 

Electric Products Co 158 

Erker Bros.' Optical Co 160 

Fidelity Electric Co 156 

Fort Wayne Electric Works 145 

Fulton, E. B 142 

General Electric Co 144 

Hallberg, J. H 130 

Hertner Electric & Mfg. Co 159 

Hommel, Ludwig & Co 142 

Kleine Optical Co 140 

Lears Theater Supply Co 133 

Lucas. Harry K 138 

Northwestern M. P. Equipment Co 132 

Picture Theater Equipment Co 146 

Porter, B. F 142 

Stern Mfg. Co 160 

Strelinger, Chas. A 133 

Swaab, Lewis M 155 

Typhoon Fan Co 156 

FILM EXCHANGES. 

Bradenburgh, G. W 138 

Central Film Co 142 

Film Exchange, The 142 

GTreater N. Y. Film Rental Co 122, 154 

Twentieth Century Film Co 158 

Film Export 138 

Wisconsin-Illinois Feature Release Co 134 

LENS MANUFACTURER. 

Gundlach-Manhattan Optical Co 155 

MANUFACTURERS OF MOVING PIC- 
TURES. 

American Film Co., Inc 22-23 



TO ADVERTISERS 

Blograph Co 123 

Equitable Motion Picture Corp 36 

Essanay Film Mfg. Co 3, 7-9 

B'amous Players B'ilm Co 10-11 

Farnham, Joe. W 125 

Gaumont Co 27 

Gest, Morris 35 

Great Northern Film Co 158 

Hanover Film Co 156 

Horsley, David, Productions 28 

Ivan Film Productions, Inc 2'J 

Kalem Co 44-66 

Kane, Arthur S 34 

Kleine, Geo 42 

Knickerbocker Star Features 41 

Lasky, Jesse L., Feature Play Co 12-13 

Lubin Mtg. Co 43, 121 

Medusa Film 135 

Metro Pictures Corp Colored Insert 

Morosco, Oliver, Photoplays Co 14 

Mutual Film Corp 16-20 

North American Film Corp 26 

Paramount Pictures Corp 15 

Pathe Exchange, The, Inc 30-33 

Picture Playhouse Film Co., Inc 138 

Rolin Film Co 134 

Selig Polyscope Co 143 

Selig Tribune 162 

Signal Film Corp 24-25 

Sterling Camera & Film Co 142 

Thanhouser Film Corp 2 

Triangle Film Corp 38-39 

Universal Film Mfg. Co 4-6 

V-L-S-E 120 

Vim Comedies 40 

Vltagraph Co. of America Colored Insert 

Vogue Comedies 21 

World Film Corp 37 

MISCELLANEOUS. 

Automatic Ticket Selling & Cash Reg. Co.. 136 

Bioscope, The 158 

Booth, Allen 153 

Caille Bros 144 

Cine Mundial 143 

(Classified Advertisements 147 

Columbia Film Mfg. Co 141 

Corcoran, A. J 156 

Consolidated Film & Supply Co 134 

Eastman Kodak Co 157 

Brbograph Co 144 

Evans Film Mfg. Co 161 

Gunby Bros 144 

Industrial Moving Picture Co 129 



Kinematograaf , De 158 

Kraus Mfg. Co 132 

Manuscripts Universal 138 

Moore, William N 138 

Motion Picture Directory Co. 144 

Motion Picture Electricity 1(J0 

M. P. W. Anti-Censorship Slides 161 

M. P. W. Circulation Coupon 161 

National Ticket Co 128 

Newman Lacquer Co 1(50 

Richardson, F. H 157 

Service Film Co 141 

Standard Motion Picture Co 134 

Trade Circular Addressing Co 157 

Varrone, John 144 

MOVING PICTURE CAMERAS. 

International Photo Sales Co 160 

Los Angeles M. P. Co 144 

Universal Camera Co 155 

MUSIC AND MUSICAL INSTRUMENTS. 

Deagan, J. C : . . . 136 

Harmo Pipe Organ Co 156 

Schirmer, G 153 

Seeburg, J. P. piano Co ..:...'..'. 151 

Simon, Walter G 158 

Sinn, Clarence B 161 

POSTERS AND FRAMES. 

Goes Lithographing Co 142 

Menger & Ring 134 

Newman Mfg. Co !^. ...!.!! ! 134 

PROJECTION MACHINE MANUFACTUR- 
ERS. 

American Standard M. P. Machine Co... 158 

Enterprise Optical Co 141 

Power. Nicholas Co 164 

Precision Machine Co 149 

PROJECTION SCREEN MANUFACTUR- 
ERS. 

Center. J. H., Co., Inc 158 

Gold King Screen Co isg 

Minusa Cines Products Co '. 153 

Radium Gold Fibre Screen, Inc " l'>7 

Simpson, Alfred L '..'. iSs 

THEATRICAL ARCHITECTS. 

Decorators' Supply Co 159 



In answering advertisements, please mention the Moving Picture World 



January 1, 1916 



THE MOVING PICTURE WORLD 



149 



SIMPLEX the ONLY PROJECTOR that has a device 
for setting the shutter while the machine is in motion 




Every operator knows what it means to start his show and then find that his shutter is out of time or does 
not synchronize with his intermittent movement. 

The shutter setting device of the Simplex is simple as is everything else about the machine; by simply 
turning the knob on the back of the mechanism either to the right or left the shutter can be adjusted while 
the machine is in motion. 




The machine that has all the needed devices and adjustments that every other projector has and THEN 



SOME. 




The PROJECTOR that received the UNANIMOUS APPROVAL of the 

U. S. GOVERNMENT WAR DEPARTMENT 

and 

GRAND PRIZE— PANAMA-PACIFIC INTERNATIONAL EXPOSITION 

Send for Catalog "A" 



MADE AND GUARANTEED BY 



The Precision M achine .Tnc. 

317 East 34th: St- NewTforic 



In answering advertisements, please mention The Moving Picture World 



150 



THE MOVING PICTURE WORLD 



January 1, 1916 



List of Current Film Release Dates 

(For Daily Calendar of Program Releases See Pages 122, 124). 



Universal Film Mfg. Co. 



RELEASE DAYS. 

Snnday — Big "U," Laemmle, L-KO. 

Monday — Broadway Universal Fea- 
tures, Imp, Nestor. 

TnesAar — Gold Seal, Imp, Rex. 

Wedneiiday — Animated Weekly. L-KO, 
Victor. 

Thnmday — Bigr "U," Laemmle, PowerB. 

Fiidoy — Imp, Nestor, Victor. 

Saturday — Big "U." Bison. Joker. 



ANIMATED WEEKLY. 
Bee. 1 — Number 195 (Topical). 
Dec. 8 — Number 106 (Topical). 
Dec. 15 — Number 197 (Topical). 
Dec. 22 — Number 198 (Topical). 
Dec. 29 — Number 190 (Topical). 
Jan. 5— No. 200 (Topical). 
Jan. 18 — Number 201 (Topical). 

BIG U. 
Dec. 16 — Col. Steele Master Gambler (Comefly — 

Drama). 
Dec. 23 — No release this day. 
Dec. 30 — Babbling Tongues (Drama). 
Jan. 2 — The Honor to Die (Three parts— Dr.). 
Jan. fi — Xo release this day. 
Jan. 13 — "X 3" (Three parts— Detective — Dr.). 
Jan. 15 — Across the Rio Grande (Three parts 

— Western — Drama ) . 
BISO.N. 
Bee. 11 — The Lion's Ward (Three parts — Ani- 
mal — Drama). 
Dec. 18 — His Real Character (Two parts — 

Western — Drama). 
Dec. 25 — When Rogues Fail Out (Three parts 

— Railroad — Drama). 
Jan. 8 — On the Trail of the Tigress (Two parts 

— Animal — Drama). 

BROADWAY STAR FEATURES. 
Deo. 8 — The White Scar (Five parts — Drama). 
Dec. 13 — The Primrose Path (Five parts — 

Drama). 
Dec. 20 — Father and the Boys (Five parts — 

Comedy — Drama) . 
Dec. 27 — The Nature Man ; or A Struggle for 

Existence (Five parts — Drama). 
Jan. 3 — Landon's Legacy (Five parts — Drama). 
Jan. 10 — Love's Pilgrimage to America (Five 

parts — Drama). 

GOLD SEAL. 
Dec. 14 — Lord John's Journal (Adventure No. 

1 Lord John in New York) (Four 

parts — Drama) . 
Dec. 21 — Christmas Memories (Three parts — 

Drama). 
Dec. 28 — As the Shadows Fall (Two parts — 

Human Interest — Drama). 
.Ian. 4 — Lord John's Journal (Adventure No. 

2. "The Gray Sisterhood" (Three 

parts — Drama). 
Jan. 11 — The Boob's Victory (Two parts — Com- 
edy — Drama). 

IMP. 

Dec. 7 — Slim, Fat or Medium (Comedy). 

Dee. 19 — The Little Lady Across the Way (Two 
parts — Comedy). 

Dec. 14 — Almost a Papa (Comedy). 

Dec. 17 — The Vacuum Test (Drama). 

Dec. 21 — When Love Laughs (Comedy). 

Dec. 2.S — No release this day. 

Dec. 31 — A Tribute to Mother (Two parts- 
Psychological — Drama) . 

Jan. 4 — No release this day. 

Jan. 7 — The Law of Life (Tbree parts — Human 
Interest — Drama). 

Jan. 11 — No release this day. 

JOKER. 
Dec. 4 — Mrs. Prune's Boarding House (Com). 
Dec. 11 — Slightly Mistaken (Comedy). 
Dec. 18 — The Opera Singer's Romance (Com.). 
Jan. 1 — Lemonade Aids Cupid (Comedy). 
Jan. 8 — Those Female Haters (Comedy). 
Jan. 15 — No release this day. 

LAEMMLE. 
Dec. 18 — The Water Clue (Drama). 
Dec. 19 — No release this day. 
Dec. 22 — The Great Fear (Drama). 
Dec. 23 — One Humdred Years Ago (Two parts — 

Drama). 
Dec. 26 — No release this day. 
Dec. 28 — The Evil of Suspicion (Drama). 
Dec. 30 — The Little Upstart (Three parts — 

Drama). 



Jan. 
Jan. 
.Ian. 
Jan. 
Jan. 



Dec. 
Dec. 

Dec. 
Dec. 
Dec. 
Dec. 

Dec. 
Dec. 
Jan. 
Jan. 

Jan. 
Jan. 



Dec. 
Dec. 

Dec. 
Dec. 
Dec. 
Dec. 
Dec. 
Jan. 
Jan. 
Jan. 

Jan. 



Dec. 

Jan. 
Jan. 

Jan. 
Jan. 

Jan. 

Dec. 

Dec. 
Dec. 
Dec. 

Jan. 
.Ian. 
Jan. 
Jan. 
Jan. 

Jan. 



5 — The Underworld (Comedy — Drama). 

ti — Missy (Two parts — Modern — Drama). 

!) — Blind Fury (Drama). 
1.3 — No release this day. 
16 — No release this day. 

L-KO. 

5 — A Sapbead's Revenge (Comedy). 

8 — Sin on the Sabbath (Two parts — Com- 
edy). 
12 — Lizzie's Shattered Dreams (Comedy). 
15 — Blackmail in a Hospital (Comedy). 
19 — The Doomed Groom (Comedy). 
22 — From Beanery to Billions CTwo parts 

— Comedy). 
26 — Greed and Gasoline (Comedy). 
20 — A Scandal at Sea (Comedy). 

2 — Pants and Petticoats (Comedy). 

9 — Billie's Reformation (Two parts — 

Comedy). 
12 — Gertie's Busy Day (Comedy). 
16 — Flirting a la Carte (Comedy). 

NESTOR. 

13 — Her Speeds' Affair (Comedy). 

17 — Where the Heather Blooms (Two 

parts — Comedy ) . 
20 — Love and a Savage (Comedy). 
24 — No release this day. 
25 — When Three is a Crowd (Comedy). 
27 — Some Chaperone (Comedy). 
31 — Flivver's Terrible Past (Comedy). 

3 — Jed's Trip to the Fair (Comedy). 

7 — Flivver's Art of Mystery (Comedy). 
10 — The Boy, the Girl and the Auto (Com- 
edy). 
14 — Flivver's Good Turn (Comedy). 

POWERS. 

25 — Uncle Sam at Work, No. 1, "Where 
Uncle Sam Makes His Laws and 
Keeps His Relics" (Educational). 
—Wild Bird Life f Educational). 
1— Uncle Sam at Work, No. 2, "How 
Uncle Sam Gets His Coin" (Topi- 
cal). 
6— Building Up the Health of a Nation 
(Lesson No. 1). 
— Carl Emmy and His Gods (Vaudeville 
Act). 
8 — Uncle Sam At Work, No. 3, "Are We 
Prepared?" (Educational). 
13 — The Rubber Rompers (Vaudeville Act). 
— Transporting Timber in Sweden (Edu- 
cational). 
13 — Uncle Sam at Work, No. 4, "Uncle 
Sam's Proteges at Work and at 
Play" (Educational). 



Mutual Film Corp. 



REX. 

19 — The Bachelor's Christmas (Three 
parts — Drama ) . 
21 — No release this day. 
24 — The Terrible Truth (Drama). 
26 — Stronger Than Death (Two parts — 
Drama). 
2 — No release this day. 
4 — Shattered Nerves (Comedy). 
9 — No release this day. 
11 — His Return (Drama). 
14 — Her Defiance (Two parts — Heart In- 
terest — Drama). 
16— The Little Mascot (Two parts — Dr.). 

VICTOR. 
Dec. 15 — The Widow's Secret (Two parts — 

Drama). 
Dec. 17 — No release this day. 
Dec. 24 — The Tale of the C (Three parts — 

Comedy — Drama) . 
Dec. 29 — Father's Child (Three parts — Com.). 
Dec. 31 — No release this day. 
Jan. 5 — The Heart of a Mermaid (Three parts 

— Sea Drama). 
Jan. 7 — No release this day. 
Jan. 12 — Man and Morality (Three parts — Dr.). 
Jan. 14 — The Ring and the Rajah (Drama). 

UNIVERSAL SPECIAL FEATURE. 

Dec. 13 — Graft (No. 1, Liquor and the Law 
(Two parts — Drama). 

Dec. 20 — Graft (No. 2. "The Tenement House 
Evil") (Two parts — Drama). 

Dec. 27 — Craft (No. ". "The Traction Grab") 
(Two parts — Drama). 

Jan. 3 — Graft (No. 4. "The Power of the Peo- 
ple" (Two parts — Drama). 

Jan. 10— Graft No. G. "Grinding Life Down" 
(Two parts — Drama). 



release; days. 

Snnday — Reliance (2). Casino (1), 

. Thanhouaer (1). 

Monday — American (2), Falstaff (1), 
Novelty (1). 

Tnesday — Thanhouser (2), Cartoon and 
Scenic (1), Beauty (1). 

Wednesday — Rialto, Centaur (S). Nov- 
elty (1). 

Thnraday — Centaur (2), Palstafl (1), 
Mutual Weekly (1). 

Friday — Mustang (2), American (1), 
Cub (1). 

Saturday — Clipper, Than-o-play or Mus- 
tang (3), Beauty (1). 



AMERICAN. 

Dec. 13 — The Solution of the Mystery (Two 
parts — Drama). 

Dec 17— Spider Barlow's Soft Spot (Comedy- 
Drama). 

Dec. 20— The Clean Up (Two parts— Society- 
Drama). 

Dec. 24 — Yes or No (Drama). 

Dec. 27— The Tragic Circle (Two parts— So- 
ciety — Drama). 

Dec. 31 — The Mender (Drama). 

Jan. 3 — Matching Dreams (Two parts — Comedy 
— 1 rama). 

Jan. 7 — Time and Tide (Drama). 

BEAUTY. 
Dec. 18 — Two Hearts and a Thief (Comedy). 
Dec. 21 — Making a Man of Johnnie (Comedy). 
Dec. 25 — That Country Girl (Comedy — Drama). 
Dec. 28 — Kiddus, Kids and Kiddo (Comedy). 
Jan. 1 — Settle Out of Court (Comedy). 
Jan. 4 — Billy van Deusen's Shadow (Comedy). 
Jan. 8 — To Be or Not to Be (Comedy). 

CASINO. 
Dec. 19 — Cissy's Innocent Wink (Comedy). 
Dec. 26 — Hunting (Comedy). 
Jan. 2 — Leaving It to Cissy (Comedy). 
Jan. 9 — Alias Mr. Jones (Comedy). 

CENTAUR. 

Dec. 22— The Mystery of Carter Breen (Three 
parts — Drama) . 

Dec. 23 — The Winning of Jess (Two parts — 
Animal — Drama) . 

Dec. 30 — The Terror of the Fold (Two parts- 
Drama). 

Jan. 6 — The Homesteader (Two parts — Animal 
— Drama). 

CLIPPER STAR FEATURES. 
Dec. 11— Curly (Three parts — Drama). 
Jan. 1 — The Wraith of Haddon Towers (Three 
parts — Psyclo — Drama). 
CUB. 
Dec. 17 — The Holdup (Comedy). 
Dec. 24 — Hearts and Clubs (Comedy). 
Dec. 31 — Jerry's Revenge (Comedy). 
Jan. 7 — Jerry in the Movies (Comedy). 

FALSTAFF. 
Dec. 13 — The Conductor's Ctassy Champion 

(Comedy). 
Dec. 16 — Billy Bunks the Bandit (Comedy). 

Dec. 20 — When William's Whiskers Worked 

(Comedy). 
Dec. 2.3 — Toodles, Tom and Trouble (Comedy). 
Dec. 27 — Una's Useful Uncle (Comedy). 
Dec. 30 — Foolish Fate Flora (Comedy). 
Jan. 3— The Optimistic Oriental Occults 

(Comedy). 
Jan. 6 — Hilda's Husky Helper (Comedy). 

GAUMONT. 
Dec. 14 — See America First, No. 14, Pittsburgh, 
Pa. (Scenic). Keeping Up With the 
Joneses (Cartoon— Comedy). 
Dec. 21 — See America First (No. 15, Lexing- 
ton, Ky.) (Scenic). 
— Keeping Up with the Joneses (Car- 
ton — Comedy). 
Dec. 28 — See America First, No. 16, Chicago, 
III. (Scenic). 
— Keeping Up With the Joneses (Car- 
toon — (Comedy). 
Jan. 4 — See America First No. 17, "Chicago 
Industries" (Scenic). 
— Keepine Up With the Joneses (Car- 
toon — Comedy). 

(Mutual Releases eo^itinucd on pnfje l.'>2). 



January 1, 1916 



THE MOVING PICTURE WORLD 



151: 



How About Your 
Carbon Stock??? 



The WISE EXHIBITOR knows the situ- 
ation of the market. 

He knows also the g-oods because he tested 
them thoroughly. 

Therefore, 

Marcus Loew^s 
Theatrical Enterprises 

placed with us an important order. 

We got the first shipment from Europe 
a few weeks ago, and today many ex- 
hibitors everywhere in the United States 

USE 

our carbons and are well satisfied. 

{Because it is the quality they 
require. 
Because they know there will be no 
shortage. 

Read next week what an EXHIBITOR 

in a prominent position, well known to 
many of you, thinks of our IMPORTED 

Fabril Carbons 

HABICHT, BRAUN & CO. 

FILM DEPARTMENT 
161-163 Hudson Street, 

Uptown Shipping OfiFice: 
145 W. 45th St., Room 1013 

NEW YORK 

Chicago: 109-111 West Ohio Street. 
Pittsburgh: 441 Market Street. 




of 

Our Business 
Comes to Us 

Through the Influence of 
Theatre Owners Who Have a 

Seeburg 

Pipe Organ 

This is the Highest 
Possible Recommendation 



A Seeburg 

will get you the results you want 



J. P. Seeburg Piano Company 

MANUFACTURERS 

1004 Republic Bldg., Chicago 



BRANCHES 



Boston 
M. Steinert Sons 
162 Boylston St. 

New York 
127 W. 65th St. 



Pittsburgh 
431 Liberty St. 

Atlanta 

65 No. Pryor St. 

San Francisco 

52 Turk St. 



152 THE MOVING PICTURE WORLD January I, 1916 

PHIIHHIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^ 

- 1 

I List of Current Film Release Dates | 

S . (For Daily Calendar of Program Releases See Pages 122, 124.) = 



(.Mutual Releases continued from page 150). 
MUSTANG. 

Dec. 25 — Author! Author! (Three parts — Com.- 
Dr.). 

Deo. 31 — The Cactus Blossom (Two parts — 
Western — Drama ) . 

Jan. 7— The Hills of Glory (Two parts — West- 
em — Drama). 

MUTUAL, WEEKLY. 
Deo. 23 — Number 51, 1915 (Topical). 
Deo. 30— Number 52, 1015 (Topical). 
Jan. 6— No. 53. 1015 (Topical). 

NOVELTY. 
Dm. 15 — A Musical Mix-up (Comedy). 
Dec. 20— The Fiddler (Comedy). 
Dec. 22 — The Innocent Sandwich Man (Com.). 



Pathe Exchange, Inc. 



—Between Lalies 
(Scenic). 
Dec. 29 — No release. 



and Mountains 



RELIANCE. 

Daa 19 — The Bankhurst Mystery (Two parts — 

Detective — Drama). 
Dec. 26 — The Decoy (Two parts — Drama). 
Jan. 2 — The Law of Success (Two parts — 

Drama.) 
Jan. 6 — The She Devil (Three parts — Melo- 

Drama). 

RIALTO. 
D»o. 15.— The Ace of Death (Three parts — Dr.). 
Dec. 29 — A Prince of Yesterday (Three parts 
— Domestic — Drama) . 

THANHOUSER. 
Dae. 12 — Her ConfeEslon (Modern — Drama). 
Deo. 14 — An Innocent Traitor (Two parts — War 

— Drama). 
Dec. 19 — The Political Pull of John (Comedy). 
Dec. 21 — Ambition (Three parts — Society — 

Drama). 
Dee. 28 — The Last Performance (Three parts 

— Drama). 
Jan. 4 — The Bubbles In the Glass (Three parts 

— Society — Drama). _ 

THAN-0-PLAY. 

Deo. 18 — His Majesty the King (Three parts- 
War — Comedy — Drama) . 

MUTUAL MASTKRPICTURE9. 

Dec. 23 — The Painted Soul (Five parts — Un- 
derworld—Drama) (No. K!). 

Dee. 80 — The Deathlock (Five parts — Drama) 
(No. 53). 

Jan. 8 — The Other Side of the Door (No. 54 — 
Five parts— Romantic — Drama). 

SIGNAL FILM CORPORATION. 
Dec. 27 — The Girl and the Game (No. 1 — 
"Helen's Race with Death" — Two 
parts — Drama). 

THANHOUSER MASTERPICTURB. 

Jan. 8 — Society Wolves (Five parts — ^Political 
Drama). 

VOGUB. 

Deo. 27 — Sammy's Scanualous Schemes (Two 

parts — Comedy). 
Jan. 3 — An Innocent Crook (Two parts — 

Comedy). 



Associated Film Sales Corp. 

Releases for Week of Dec 13 : 

The Blight of Greed (Empire — Two parts 

— Drama). 
Tour Only Friend (Ramona — Two parts — 

Drama). 
The Spectre (Santa Barbara — Two parts — 

Drama). 
The Man In Him (Alhambra — Two parts — 

Drama). 
Ike Stops a Battle (Federal — Comedy). 
Going — Going — Gone (Atla — Comedy). 
The Spooners (Banner — Comedy). 
Taking Chances (Deer — Comedy). 
Dec. 20— Sealed Lips (Drama). 



RELEASE DAYS. 

Monday — Pathe. 

Tuesday — Pathe, Photocolor. 
^Vednesday — Pathe, Phunphilms, Globe 
Thursday— Gold Rooster. 

Saturday — Pathe, Starlight, Balboa. 



BALBOA. 
Dec. 25— The Red Circle (No. 2— "Pity the 

Poor — Two parts — Drama). 
Jan. 1 — The Red Circle (No. 3 — "Twenty 

Years Ago" (Two parts — Drama.). 
Jan. 8 — The Red Circle (No. 4 — Two parts — 

Drama). 
Jan. 15 — The Red Circle No. 5, "Weapon of 

War' (Two parts — Drama). 

GLOBE. 
Deo. 29 — Where the Trees Are Stone (See 

America First) (Scenic). 
Jan. 3 — Quaint Dances of Japan (Dances). 
Jan. 10 — Unfamiliar Fishes (Educational). 

GOLD ROOSTER PLAYS. 
Dec. 17 — Beloved Vagabond (Six parts — Drama) 

(Colored). 
Dec. 31 — Excu.^e Me (Five parts — Drama). 
Jan. 7 — The King's Game (Five parts — Dr.). 
Jan. 14 — Madame X (Six parts — Drama). 

PATHE. 

Dec. 20 — New Adventures of WalUngford, No. 
12 (Two parts — Comedy). 

Dec. 24 — Life of Our Saviour (Seven parts — 
Drama) (Colored). 

Dec. 27 — New Adventures of WalUngford. No. 
13, "The Missing Heir" (Two parts 
— Comedy). 

Dec. 23 — 'Col. Heeza Liar, Nature Faker (Car- 
toon — Comedy). 

Jan. 3 — New Adventures of WalUngford (No. 
14 — Two parts — Comedy). 

PATHE NEWS. 

Dec. 22— No, 102, 1915 (Topical). 

Dec. 2.1— No. 103, 1015 (Topical). 

Dec. 29— Number 104. 1015 (Topical). 

Jan. 1— Number 1, 1910 (Topical). 

PHOTOCOLOR. 

Dec. 27 — California's Rocky Shores (See Amer- 
ica First) (Colored — Scenic). 

Jan. 3 — Old. Unchanging Holland (Colored — 
Scenic). 

Jan. 10 — From Kabylla to Constantlne (Scenic). 

PHUNPHILMS. 
Dec. 22 — Peculiar Patients' Pranks (Comedy). 
Dec. 29 — Lonesome Luke, Social Gangster 

(Comedy). 
Jan. fi — Luke Leans to the Literary f Comedy). 
Jan. 12 — Luke Lugs Luggage (Comedy). 

STARLIGHT. 
Dec. 18 — More Deadly than the Male (Com.). 
Deo. 25 — The Board-Bill Dodgers (Comedy). 
Jan. 1 — Chasing 'Em Out in the Open (Com.). 
Jan. 8 — Ach ! Such Crime'! (Comedy). 
Jan. 15 — From Bad to Worse (Comedy). 

VICTORY. 
Dec. 23 — T'he War Gods' Decree (Three parts — 
Drama). 



Miscellaneous Feature Releases. 

AMERICAN CORRESPONDENT FILM CO. 
Dec. — The Warring Millions (Topical). 

January — The Battles of a Nation (Six parts- 
Topical). 

AURORA FILM PLAYS CORPORATION, 
January — The Wait (Five parts — Drama). 
B. S. MOSS MOTION PICTURE CORPORATION. 
Jan. — The Salamander (Drama). 

CORT FILM CORPORATION. 
Dec— Whirl of Life (Drama). 

DORMET FILM COMPANY. 
Dec. — Joseph and His Brethren (Six parts — 
Drama). 

COSMOFOTOFILM CO. 
January — His Vindication (Four parts — Dr.). 



I!> 

EAGLE FILM MANUFACTURING & PRODUC- 
ING. CO. 
January — Ocena's Pearl (Drama). 
January — Pirates of the Sky (Drama). 
January — Grogan's Alley ((Domedy). 
January — The Adventures of Sulity (Comedy). 

EQUITABLE— FILM CORPORATION. 
Dec. 27 — The Senator (Drama). 
Jan. 3 — The Dragon (Five parts — Drama). 
Jan. 10 — Behind Closed Doors (Five parts- 
Drama). 
Jan. 17 — Her Great Hour (Triumph — Five parts 

— Drama). 
Jan. 24 — The Ransom (Triumph — Five parts — 
Drama). 
JOE W. FARNHAM. 
January — Race Suicide (Six parts — Drama). 

FOX FILM CORPORATION. 
Dec. 12 — Her Mother's Secret (Five parts — Dr.) 
Dec. l!i — A Soldier's Oath (Five parts — Dr.). 
Dec. 26 — Destruction (Five parts — Dr.). 

FRENCH OFFICIAL WAR FILMS. 
January — Fighting With France (Topical). 

HANOVER FILM COMPANY. 
December — Marvelous Maclste (Drama). 
IVAN FIL.'H PRODUCTIONS, INC. 
Dec. — Forbidden -Fruit (Drama). 

ARTHUR S. KANE. 

January — Somewhere In France (Five parts — 

Topical). 

METRO PICTURES CORPORATION. 

Dec. 20 — Rosemary (Quality — Five parts — Dr.). 

Dec. 27— Black Fear (Rolfe — Five parts — 

Drama). 
Jan. 6 — What Will People Say (Popular Plays 
& Players — Five parts — Drama). 
WM. MORRIS. 
January — On the Battlefields of France (Top.). 

PARAMOUNT PICTURES CORPORATION. 
Dec. 27 — Lydia Gllmore (Famous Players — Five 

parts — Drama). 
Dec. 30 — Temptation (Famous Players — Five 

parts — Comedy). 
Jan. 3 — The Foundling (Famous Players — 

Five parts — Drama). 
Jan. 6 — Tongues of Men Morosoo — Five parts 

— Drama). 

Jan. 10 — Mice and Men (Famous Players — Five 

parts — Comedy — Drama). 

RELIABLE FEATURE FILM COMPANT. 

Dec 15— The World of Today (Six parts — Dr.). 

SUN PHOTOPLAY CO. INC. 

December — The Burglar and the Lady (Five 

parts — Drama). 

SUPREME FILM CO. 

Jan. 1 — The Cow Puncher (Six parts — Drama). 

TRIANGLE FILM CORPORATION. 
Dec. 26— The Edge of the Abyss (Kay-Be»— 
Five parts — Drama). 
— The Penitentea 'Fine Arts — Five parts 

— Drama). 
—A Submarine Pirate (Keystone — Four 

parts — Comedy). 
—The Hunt (Keystone — Two parts- 
Comedy). 
Released for week of Jan. 2 : 

Cross Currents (Fine Arts — Five parts — 

Drama). 
Between Men (Kay-Bee — Five parts — Dr.). 
Dizzy Heights and Daring Hearts (Key- 
stone — Two parts — Drama). 
Worst of Friends (Keystone — Two parts — 
Drama). 



WORLD FILM CORPORATION. 
Dec. 13 — The Siren's Song (Shabert- Drui«). 

Dec. 2(1 — Over Night (Brady — Drama). 
Dec. 27 — The Rack (Erady — Drama). 

V-L-S-E, INC. 
Dec. 20 — The Great Divide (Lubln — Five parts — 

Drama). 
Dec. 20 — A Daughter of the City (Essanay— 

Five parts — Drama). 
Deo. 27 — What Happened to Father (Vltagrapb 

— Five parts — Drama). 
Jan. 3 — The Misleading Lady (Essanay — Six 

parts — Drama). 
Jan. 3 — Thou Art the Man (Vltagraph — Six 

part-s — -Drama). 
KLBTNB— EDISON FEATURE SBRVICB. 
Dec. IB— Bondwomen (Klelne — Five parts — 

Drama). 
Jan. 10 — My Lady's Slipper (Vltagraph — Five 

parts — Drama). 
Jan. 17 — Captain Jinks (Essanay — Comedy). 
Jan. 17 — Green Stockings (Vltagraph — Five 

parts — Drama). 



January 1, 1916 



THE MOVING PICTURE WORLD 



153 



SCENARIO WRITERS! ATTENTION! 

/ Want Your Exclusive Services 

I desire to get in touch with the ten best scenario writers in the United States 
— writers of 42-centimeter calibre, who have written and disposed of four and 
five reel original material. Am willing to make extraordinary proposition to 
the photoplaywrights worth while. State full list of accepted and produced 
stories. Address Allen Booth, P. O. Box 1623, Los Angeles, Cal. 




This is Lumley 

social lion, fond of cafes, cab- 
arets and choristers. Always 
in trouble yet would have won 
a jewel but for a mishap to 



a 



The Other Girl 



ff 



Page 139 is of Particular Interest 



Price List of Music 

"WHAT HAPPENED to FATHER' 



Suggested in the cue sheet for the 
ejrrent V-L-S-E release, 



Just Win a Prcttf Widow $0, 

J'll Make You Like tile To\vn.... 

The Eagtinie Pipe of Pan 

Love Thoughts 

Here's To You, My Sparkling Wine. 

Idol of Eyes 

The Tune They Croon in the U. S. A. 

1 Could Go Home to a Girlie Like 

You 



60 

liO* 
.80» 
.60« 
.60« 
.60» 
.60« 

.60» 



Melody of the Century $0.60* 

Here Comes Tootsl CO 

All f^ill of Ginscr 60* 

First Love CO* 

The Trombone Man 60« 

The Julian Waltz 60» 

Airs from Nigh Jinks 1.25 

In the War Against Men GO* 

The Keystone Glide 00" 

Hezekiah i;0« 

These prices are subject to a professional discount of 25% (and in many Instance:) to 
a further special discount if numbers are ordered immediately) to patrons of the Moving 
Picture World, transportation costs to be added to the net amount. The quotations given are 
for small orchestra; editions for piano solo, full orchestra or extra parts are in proportion. 

To insure prompt service and favorable discounts, a cash balance may l)e maintained, 
against which puichases may be charged; or a regular monthly charge account will be 
opened with responsible theatre managers or orchestra leaders on receipt of the customary 
business references. 

Numbers marked with au asterisk (•) 25 cents each if ordered before Jan. 15, 191G. 

G. SCHIRMER (Inc.), 3 East 43rd Street, New York City 



^-^ 



r 



,^ ^^ 




.•0-, 



^■. 



4i 




mmmmsim 

'¥:,0ET^:A"'MiNUSA!:':;gs;i 



WE WISH YOU A HAPPY AND PROSPEROUS "NEW YEAR" 

You can make MANY good resolutions for 1916, but the BEST resolution 
you can make is to get a REAL SCREEN— the MINUSA GOLD FIBRE 
SCREEN. "Built by Brains." No other resolution you can make will so 
benefit you FINANCIALLY and MENTALLY. Financially because it 
means crowded houses DAILY. Mentally because you will have no more 
complaints about CLOUDY pictures and you'll DISCOUNT all your bills. 

A "MINUSA" screen shows an INCOMPARABLY Brilliant, Natural 
picture, and DOES NOT TIRE THE EYES. 

The "MINUSA" will save FIFTY PERCENT of your light bill, which 
therefore makes it a GIFT from the Electric Light Company. 

No doubt you have sworn a solemn oath to MAKE GOOD in 1916, but 
why worry when the means is so close at hand? Get a "MINUSA" and you'll 
be both HAPPY AND PROSPEROUS in 1916. It's a good resolution- 
make it TO-DAY ! 

Write or Wire for Samples and Prices. 

Tie 'ORIGINAL GOLD FIBRE SCREEN "Perfected 

MiNusfl Cine Proi7ucts Company 




SflINT LOUIS 

BBOflOWflV flr CHESTNUT 



CHICAGO 
SflN FRflMCISCO 



PITTSBURGH 
CflLQflRY. flLBERTfl 



NEW VORK 

(9W[St TWEHTV-IWIRP STRIET 



SCREENS 
BUILT 
feRfllNS" 



154 



THE MOVING PICTURE WORLD 



January 1, 1916 



List of Current Film Release Dates 

(For Daily Calendar of Program Releases See Pages 122, 124.) 



General Film Company 



rbleiase: days. 

Monday — Biograph, Essanay, Lubin, 
Selig, Vitagraph. 

Tuesday — Biograph, Essanay, Kalem. 

Wednesday — Biograph, Essanay, Ka- 
lem. 

Thursday — Lubin. Mina, Selig. 

Friday — Edison, Essanay, Kalem, 
Vim, Vitagraph. 

Saturday — Essanay, Kalem, Lubin, 
Selig. Vitagraph. 



BIOGRAPH. 
Dec. 17 — Fate (Drama) (Biograph — Reissue No. 
28). 

Dec. 20 — The Failure (Drama) (Biograph Re- 
issue No. 20). 

Dec. 21— Packer Jim's Guardinaship (Two 
parts — Drama). 

Dec. 22 — The Tides of Retribution (Three parts 
— Drama). 

Dec. 27— Heredity (Drama) (Biograph — Re- 
issue No. 30). 

Dec. 29 — The Woman of Mystery (Three parts 
— Drama). 

Jan. 3 — The Lesser Evil (Drama — Biograph 
Reissue No. 31). 

Jan. 4 — The Avenging Shot (Two parts — Dr.). 

Jan. 5 — The Slsating Rink (Three parts — Com- 
edy). 

Jan. 10 — In the Aisles of the Wild (Drama — 
Biograph — Reissue No. 32). 

Jan, 12 — The War of Wealth (Three parts — 
Drama) . 

EDISON. 

Dte. 15 — History of the Big Tree (Educational). 
— The Black's Mysterious Box (Cartoon 

— Comedy). 
— The Hicks In Nightmare Land (Car- 
toon — Comedy). 

Dec. 17 — The Hand of the Law (Special — Three 
parts — Drama). 

Dec. 18 — Santa Claus Versus Cupid (Comedy- 
Drama). 

Dec. 24 — Blade o' Grass (Three parts — Drama), 
ESSANAY. 

Dec. ll^Blind Justice (Special — Three parts — 
Drama). 

Dec. 14 — Reckoning Day (Special — Three parts 
— Drama). 

Dec. 15 — The Fable of Sister Mae. Who Did As 
Well As Could Be Expected (Com.). 

Dec. 16 — Snakeville's Champion (Comedy). 

Dec. 17 — Broncho Billy's Marriage (Drama). 

Dec. 18 — A Christmas Revenge (Special — Two 
parts — Drama). 

Dec. 21 — The Danger of Being Lonesome (Two 
parts — Drama). 

Dec. 22 — Canimated Nooz Pictorial No. 3 (Car- 
toon — Comedy), 

Dec, 25 — The Woman with a Rose (Three parts 
— Drama). 

Dec. 28 — Brought Home (Two parts — Drama). 

Dec. 2ft— The Fable of "The Heir and the Heir- 
ess" (Comedy), 

Jan. 1 — The Prisoner at the Bar (Three parts 
— Drama). 

Jan. 4 — The Lesson (Two parts — Drama). 

Jan. 5 — Mile a Minute Monty (Cartoon — Com- 
edy). 
— A Scenic Subject on the same reel. 

Jan. 8, — The House of Revelation (Three parts 
— Drama). 

Jan, 11 — Angels Unawares (Two parts — ^Comedy 
— Drama), 

Jan, 12 — The Fable of "The Two Philanthropic 
Sons" (Comedy), 

Jan. 15 — Pieces of the Game (Three parts — 
Drama). 

KALEM. 
Dec, 15 — To the Vile Dust (No, 4 of the "Stlnga- 
ree" Series — Special — Two parts — 
Drama), 



Dec. 17— The Secret Message (No. 8 of "The 
Ventures of Marguerite" Series — 
Drama). 
Dec. 18 — The Wrong Train Order (Episode No. 
58 of the "Hazards of Helen" Rail- 
road Series — Drama). 

Dec. 21 — The Bandits of Macaroni Mountains 
(Burlesque — Comedy ) . 

Dec. 22 — A Bushranger at Bay (No. 5 of the 
"Stingaree" Series ( Special — two 
parte — Drama). 

Dec. 24— The Orientals Plot (No. 9 of "The 
Ventures of Marguerite" Series) 
(Drama). 

Dec. 25 — A Boy at the Throttle (No. 59 of the 
"Hazards of Helen" Railroad Series 
— Drama), 

Dec, 28 — The Caretaker's Dilemma (Burlesque 
— Comedy), 

Deo. 29— The Taking of Stingaree (No. 6 of the 
"Stingaree" Series (Two parts — 
Drama). 

Dec, 31— The Spy's Ruse (No, 10 of "The Ven- 
tures of Marguerite" Series (Dr.), 

Jan. 1— At the Risk of Her Life (No. 60 of 
the "Hazards of Helen" Railroad 
Series (Drama), 

Jan, 4 — The Missing Mummy (Comedy). 

Jan 5— The Honor of the Road (No. 7 of the 
"Stingaree" Series — Two parts — 
Drama). 

Jan. 7 — Crossed Clues (No. 11 of "The Ven- 
tures of Marguerite" Series — Dr.). 

Jan. 8 — When Seconds Count (No. 61 of the 
"Hazards of Helen" Railroad Ser- 
ies — Drama). 

Jan. 11 — Guardian Angels (Burlesque — Com.). 

Jan. 12— The Purification of Mulfera (No. 8 of 
the "Stingaree" Series) (Two parts 
— Drama). 

Jan. 14 — The Tricksters (No. 12 of "The Ven- 
tures of Marguerite" Series (Dr.). 

Jan. 15 — The Haunted Station (No. 62 of the 
"Hazards of Helen" Railroad Series 
(Drama). 

LUBIN. 

Dec. 14 — The Great Detective (Comedy). 

Dec. 15 — The Inner CThamber (Special — Three 

parts — Drama). 
Dec. 16— A Thief in the Night (Special — Two 

parts — Drama). 
Dec. 17 — Sweeter than Revenge (Drama). 
Dec. 18 — An Unwilling Burglar (Comedy). 
Dec. 22 — Heartaches (Four parts — Drama — Unit 

Program). 
Dec. 22— Otto's Cabaret (Comedy — Unit Pro- 
gram). 
Dec. 23 — Beyond All is Love (Three parts — 

Drama). 
Dec. 25 — No Smoking (Comedy). 
Dec. 29 — Saved from the Harem (Four parts — 

Drama — Unit Program). 
Dec. 29— This Isn't the Life ( Comedy— Unit 

Program). 
Dec, 30— The Convict King (Three parts — Dr,), 
Jan, 1 — A Ready Made Maid (Comedy), 
Jan, 3 — Sorrows of Happiness (Four parts — 

Drama — Unit Program), 
Jan, 3 — His Lordship (Comedy). 
Jan. 6 — Vengeance of the Oppressed (Three 

parts — Drama). 
•Ian. 8 — Blllle's Headache (Comedy), 
Jan. 10 — The City of Failing Light (Four parts 

— Unit Program). 
Jan. 10 — A Bath Tub Mystery (Comedy). 
Jan. 13 — The Bond Within (Three parts — Dr.). 

MINA. 
Nov. 25 — Florence Turner Impersonates Pllm 

Favorites (Comedy). 
Dec. 2— The $.50,000,00 Policy (Oomedy). 
Dec. 9 — Forty-Five Minutes from Nowhere 

(Comedy). 
— Why Hobby Grows Bald (Comedy). 
Dec, 16 — When the Show Hit Watertown 

(Comedy), 
Dec, 2.3— The Little Puritan (Comedy), 
Dec, 30 — From Blackstone to Stone f Comedy), 
Jan. 7 — Caught With the Goods (Comedy), 

SELIG. 

Dec, 20 — Hartney Merwin's Adventure (Com,). 

Dec. 23— Hearst-Selig News Pictorial No. 102, 
1915 (Topical). 

Dpc. 2.0 — The Sacred Tiger of Agra (Jungle- 
Zoo Animal — Drama). 



IB 

Dec. 27— The Making of Crooks (Three parts — 

Drama). 
Dec. 27 — Hearst-Selig News Pictorial No. 103, 

1915 (Topical). 
Dec. 30 — Hearst-Selig News Pictorial No. 104, 

1915 (Topical). 

Jan. 1— The Manicure Girl (No. 7 of the 
"Chronicles of Bloom Center" — 
(Comedy). 

Jan. 3 — The Buried Treasure of Cobre (Three 
parts — Drama). 

Jan, 3 — Selig Tribune News Pictorial No. 1. 

1916 (Topical). 

Jan, 6 — Selig Tribune News Pictorial No. 2, 

1916 (Topical). 
Jan. 8 — The Chronicles of Bloom Center (No. 

S, "Spooks" — Comedy), 
Jan. 10 — The Devil-in-Chief (Drama). 
Jan. 10 — Selig Tribune News Pictorial No. 3, 

1916 (Topical). 
Jan. 13 — Selig Tribune News Pictorial No. 4, 

1916 (Topical). 
Jan, 15 — The Chronicles of Bloom Center No. 9, 

"No Sir-ee Bob!" (Rural Com.). 

VIM. 
Dec. 17 — Speed Kings (Comedy). 

Dec. '24 — Mixed and Fixed (Comedy). 
Dec. 31 — Ups and Downs (Comedy). 
Jan. 7— This Way Out (Comedy). 
Jan. 14 — Chickens (Comedy), 

VITAGRAPH, 

Dec, 24 — Is Christmas a Bore? (Comedy — Dr.). 

Dec. 2.5 — The Thirteenth Girl (Broadway Star 
Feature — Special — Three parts — 
Drama). 

Dec. 27— He Got Himself a Wife (Comedy). 

Dec. 27 — The Making Over of Geoffrey Mining 
(Four parts — Drama) (Unit Pro- 
gram). 

Dec. 27 — The Pest Vamooser (Comedy) (Unit 
Program). 

Dec. 31— By Might of His "Right" (Comedy), 

Jan, 1 — The Wanderers (Broadway Star Fea- 
ture — Three parts — Drama), 
3— The Little Trespasser (Com,-Dr,). 
3 — When Hooligan and Dooligan Ran for 

Mayor (Comedy-Unit Program). 
.3 — Who Killed Joe Merrlon? (Four parts 

— Drama-Unit Program), 
7 — His Wife Knew About It (Comedy). 

Jan. 8 — Tried for His Own Murder (Broadway 
Star Feature — Three parts — Dr.). 

Jan, 10 — The Surprises of an Empty Hotel 
(Unit Program — Four parts — Dr, ). 

Jan. 10 — A Cripple Creek Cinderella (Unit Pro- 
gram — Comedy ) . 

Jan. 14 — When Two Play a Game (Comedy). 

Jan. l.T — By Love Redeemed (Broadway Star 
Feature — Three parts — Drama). 

General Film Company Features 

BROADWAY STAR FEATURES. 
Jan. 1 — The Wanderers (Three parts — Dr,). 
Jan, 8 — Tried for His Own Murder (Thre« 

parts — Drama). 
Jan. 15 — By Love Redeemed (Three parts — Dr.). 

KNICKERBOCKER STAR FEATURES. 
Dec. 24 — Everygirl (Three parts — Drama). 
Dec. 31 — The Mysterious Bride (Three parts — 
Drama). 

UNIT PROGRAM RELEASES. 
Dec. 27 — The Making Over of Geoffrey Manning 

(Vitagraph — Four parts — Drama). 
Dec. 27 — The Pest Vamooser (Vitagraph — Com.). 
Dec. 27 — This Isn't the Life (Lubin— Comedy). 
Dec. 29— Saved from the Harem (Lubin — Four 

parts — Drama). 
Jan, 3 — When Hooligan and Dooligan Ran for 

Mayor ( Vitagraph — Comedy ) . 
Jan. 3 — Who Killed Joe Merrion? (Vitagraph 

— Four parts — Drama), 
Jan, 3 — Sorrows of Happiness (Lubin — Four 

parts — Drama), 
Jan, 10— The City of Failing Light (Lubin- 

Four parts — Drama), 
Jan, 10 — The Surprises of an Empty Hotel 

(Vitagraph — Four parts — Drama), 
Jan, 10 — A Cripple Creek Cinderella (Vitagraph 

— Comedy), 



Jan 
Jan 



Jan. 
Jan. 



We offer a GREATER VARIETY of BETTER FILMS in THE REGULAR SERVICE than any other exchange. Our 
subjects consist of the one, two, three and four reel productions of the EDISON, ESSANAY, BIOGRAPH, KALEM, 
LUBIN, SELIG, VITAGRAPH, KLEINE and PATHE studios. Our charge is most reasonable. It will be to your 
advantage to investigate at once. GREATER NEW YORK FILM RENTAL CO.. 126 West 4Gth St., New York 



January 1, 1916 



THE MOVING PICTURE WORLD 



155 




Gundlach Projection Lenses 

Furnished as the regular equipment of the 

latest models of 

Power's, Simplex and Baird Machines 

and conceded to give the best results by thou- 
sands of theatre owners using these and other 
makes of machines. There must be a very potent 
reason why Gundlach Projection Lenses have re- 
placed nearly all other lenses formerly in use and 
why they are given the preference by the United 
States War Department, The Lyman H. Howe 
Co., and the biggest theatre circuits in the 
country. 

Try them and see for yourself 
how a picture looks made by 
Gundlach Projection Lenses. 



Gundlach-Manhattan Optical Co. 

808 Clinton Ave., So., Rochester, N. Y> 





PINK LABEL 

CARBONS 

are a guarantee of perfect projection 



A Limited Stock of 

% z 12 Cored Double Pointed and % z 6 Cored 
Still on Hand 

To be had of all first-class dealers 



SOLE IMPORTER 



HUGO REISINGER 

11 Broadway New York 



The Universal Camera 

For Motion Photography 

The mechanism is as carefully and scientific* 
ally constructed as the movement of a standard 
watch. 




The Universal assembled without the case. 
Front view showing the lens, flywheel, shutter 
and aperture adjustment, and the one-to-one 
crank shaft. 

Demon sir aiional Catalogue on request 

The Universal Camera Company 

25 E. Washington St., Chicago, U. S. A. 

1207 Times BIdg., New York 

Represented by Atlas Educational Film Company 

821 Market Street, San Francisco, Cal. 



Motion Picture Machines 

FROM 

The Largest Supply House in the East 

We are Distributors for 

Minusa Gold Fibre Screens 

The Acme of Screen Perfection. 

Power, Simplex and Baird Machines and 
all supplies 

Catalogs for the asking 

LEWIS M. SWAAB 

1327 Vine Street, PHILADELPHIA 



i 


,.»<^-^^^ 


This is the Reporter 

with a nose for news, 
who scandalized a 
^^ clergyman, ' shocked I 
^^^ his congregation and 
^^^^ nearly caused disas- 
^^B ter for 


A 


U m 


B "The Other GirV* 



156 



THE MOVING PICTURE WORLD 



January 1, 1916 



SPEER CARBONS CAN BE HAD FROM YOUR DISTRIBUTOR ! 



NET CASH PRICES 

^xl2, cored, pointed both ends, $37.56 per M. (1,000 in a case) 
9/16x12, cored, pointed both ends, $40.00 per M. (1,000 in a case) 
%xl2, cored, pointed both ends, $50.00 per M. (1,000 in a case) 
34x12, cored, pointed both ends, $70.00 per M. (1,000 in a case) 
%xl2, cored, pointed one end, $115.00 per M. (500 in a case) 
1x12, cored, pointed one end, $150.00 per M. (500 in a case) 

We Fill Sample Orders for 100 Carbons at the Above 
Pro Rata Prices 




llOVLIt. iU/VKl\. 



IM O^., Dept. "W," SAINT MARYS, PA. Manufscturers 

FOR S.\LE BY LE.\DING M, P. M.\CHINE DISTRIBUTORS-INCLUDING: 

J. H. Hallberg 36 East 23rd Street. New York. N. Y. l,^,!:^^^ ^:'^.^t^:;^'^^Z. ."■ 



You Would Not Hesitate 

If you could know exactly how much you could in- 
crease your BOX OFFICE RECEIPTS by installing 
a NEW UP TO THE MINUTE MACHINE to provide 
a "PAINTED ON THE WALL" class of pictures and 
especia'Jy if you knew about our EASY PAYMENT 
PLANS, by which you can make a new machine pay 
its own way. 

We carry a big stock of POWER'S 6-A and 6-B, 
NEW 1916 MODEL MOTIOGRAPH AND SIMPLEX 
MACHINES and all supplies (except films and posters) 
for the Moving Picture Theatre. 

We sell what the people want 
Write us today for our catalog and proposition 

AMUSEMENT SUPPLY COMPANY, 

6th Floor Cambridge BIdg., 

N. W. Cor. 5th and Randolph, Chicago, Illinois. 

Distributors of the Power's, Motiograph, Edison and Simplex 

Machines and Genuine Parts 




Motors for moving picture 

machines, 

IlO-eO Alternating Current, $14.0* 

110 Volts Direct Current, \ZM 

Furnished complete with speed lever 
riving a speed range of 50%. 
Immediate delivery for cash with order. 
These motors you can attach yotanelf. 
We manufacture Motor-Generator Sets. 

FIDELITY ELECTRIC CO. 

LANCASTER. PA. 



A Genuine 


P>IF>E OR 


OAIM 


can be operated from the simple keyboard of the piano. 
ORGAN ALONE — PIANO ALONE — OR BOTH 

TOGETHER. Write for particulars 

HARMO PIPE ORGAN COMPANY 


12( West 46th Street 
NEW YORK 


1423 


McConnick Bldg. 
CHICAGO 



Laboratory Insurance ! 




Why Invest money in expensive chemicals and high salaried and 
competent men to mix your developing solutions, in order that your 
negatives will receive the proper chemical attention, but overlook the 
fact that a cheaply constructed and leaky tank will jeopardize your 
result? Interest yourself in this statement and send for Circular No. 8. 

A. J. CORCORAN, Inc. newVork "ity 




This is 



What she is and what 
she does may never be 
known unless you see 

''The Other Girl 



tf 



' " ' -' TaiTYPm)ON?FArC.cr 

I »;l 544 _B roadway. 




5S«n<ISifor^*»iTYPH0ONS CX)OL VOUR SHOW 
fl .,;wl|'fi»t410gu«'y)^W.^i;,:/Tel; 81 34 Bryant, i 




We are offering for the new year a novel feature — something different from anything ever shown. Read what 
the M. P. World says: "Entirely new and highly ingenious. Will undoubtedly prove to be a big drawing card 

wherever shown. It grips the interest from the onset." 




MACISTE CANNOT BE COMPARED WITH ANY OTHER FIGURE ON THE SCREEN TODAY BECAUSE 
THIS SUPERHUMAN IS NOT EQUALLED BY ANY LIVING ACTOR. 

STATE RIGHTS APPLY 



BROADWAY AT 47th STREET 



HANOVER FILM CO., Inc. 



Suite 904 Columbia Building 
Bryant 9544 



NEW YORK CITY 



January 1, 1916 



THE MOVING PICTURE WORLD 



157 



J-^M Transite Asbestos 
Wood Booths , ^----^-^ 



Abftolately fireprooi. Prevent noiae 
of machiDe from ditturbing audience. 
Cannot become electrically charged or 
grounded. 

JM Boothi conform to all the re- 
quiremcnti of state and municipal 
regulations, insurance authorities and 
inspection departments wherever ordi- 
nances compel the use of a hre-proof 
booth. 

Furnished in portable and permanent 
trpea. Write our nearest Branch for 
"J-M Theatre Necessities" Booltlet. 

H. W. JOHNS-MANVILLE CO. 

New York >nd eTery Ur(* city 




le^ 



Projection Engineer 

Is your screen result unsatisfactory? 

Is your projection current costing too 

much? 

Are you planning a new theatre? 

Are you contemplating the purchase of 

new Equipment? 

Theatre plans examined and suggestions made 

as to operating room location. Operating rooms 

planned, etc., etc. Will personally visit theatres 

in New York City or within 300 miles thereof. 

Fees moderate. 

(/N°oVli^M) F. H. RICHARDSON (k^n°oV1}^m) 

Room 1434, 22 E. 17th St, New York Gty 



A clear picture 

is as essential as a good 
scenario. Because the 
basic product is right 
the clearest pictures are 
on Eastman Film. Iden- 
tifiable by the stencil 
mark in the margin. 



EASTMAN KODAK CO. 
ROCHESTER, N. Y. 



Reel 

Bright 
Spot 



Produced 
Only 
With 





ORDER FROM YOUR DEALER OR EXCHANGE 
OR FROM 

(Rarles L. Kiewert 0, 

NEW YORK 
MILWAUKEE 165 SAN FRANCISCO 

114 Huron St. Greenwich 143 Sacond St 

Street 



FOR SALE 

MOVING PICTURE MAILING LISTS 

Only complete one to be had, numbering 22,000 ; 
price, $40.00; itemized by states, or $3.50 per 
thousand for states you want. Postage guaran- 
teed. 

1173 Film Exchanges fiM 

149 Manufacturer* and Studio* IM 

210 Moving Picture Machine and Supply Dealer*. IJt 
Write for particulars 

Trade Circular Addressing Co. 

168 West Adams Street, Chicago 



Franklin 1IS9 



Estab. UM 



j"^!^'- 




This is Catherine 



gay and free. Destined to 
social prominence, she 
was instead conquered by 
a man of the people in 
spite of 

''The Other GirV 



In answering advertisements, please mention The Moving Picture World 



158 



THE MOVING PICTURE WORLD 



January I, 1916 



FULLY SEVENTY PER CENT. OF ALL SCREENS in use to-day are 

IVIIRROFROID 

being practically the unanimous choice of men best qualified to judge. 

Mirroroid is the only metallized screen in the world made from drill canvas. The only screen that is made with a rough 
or matte surface. Naturally, the only screen that will give you clear and bright perspective, without haze, glare, eye- 
strain, or that fade-away eflfect so peculiar to other screens. 

These broad statements have been univei sally proven, and at any and The reason we guarantee Mirroroid for five years is because we use 

at all times we can prove it to you. the highest grade of materials. Get out of the rut. Begin a prosperous 

Why not send at once for our large free samples— 12 x 18. Test any New Year. Mirroroid is built on honor and built to stay. Built in 

way you desire, with any screen on earth. Try and tear— this proves .. , . , ■ . ,j -r • ■ , ■„•. ♦•„_„ 

to you the cloth is not window shading. Crease, told, in fact, abuse 'he largest screen factory in the world. To insure against imitations, 

as much as you like — this proves Mirroroid will not crack or peel. let us refer you to our nearest agency. 

Mirroroid — The Screen with the Black Back— is made in three tints- Silver White, Pale Golden and Silver 
Flesh. Sold the world over at 36 1-9 cents a square foot. 



IM 



, Inc., NEWBURGH, N. Y. 



Every Day You Are Without a Mirroroid Screen Means a Loss of Earnings to You 



DUTCH EAST INDIES 



DE KINEMATOGRAAF 

Leading Organ of the Cinematograph Trade. With Corre- 
spondents all over the World. 
AMSTERDAM HOLLAND 

Annual Subscription fl. Dutch 7J0 

Sample Copies fl. Dutch 9.20 

Advertisements, each line fl. Dutch B.20 



DUTCH WEST INDIES 



IS THE ENGLISH TRADE JOURNAL 

OF THE MOVING PICTURE INDUSTRY 

Annual Subscription (post free) 14». (Dollar*, SJ() 

85 SHAFTESBURY AVENUE, LONDON, W. 



•^ 


This is Muldoon 


1 i 


"Billy" for short, a great na- 


4 


tional figure but belongs in the 


plot for he squared the police for 


L 


''The Other GirV 


=J^ 











ir . . "^ 



^ 



■e-f 



MUSICIANS ATTENTION 

A large size of music in this issue 

SENT POSTPAID on receipt of 5 CENTS 

WALTER C. SIMON 50 W. noth St., New York City 




"Perfection in Projection" 

Gold King Screens 

TEN DAYS' FREE TRIAL 



GOLD KING SCREEN CO., Alius, Okla. 



SCENIC and EDUCATIONAL FILMS 

Write for descriptive catalogue containing 
subjects from all parts of the world, 

GREAT NORTHERN FILM CO. liL^Z%'i: 



19 16 

Motion picture theaters should 
begin the year right by using the 

WofCop Rexolux 

to convert alternating current into 

direct. 

This will enable them to show 
their pictures in the clearest and 
brightest light and in the most eco- 
nomical mauiner. 

For further information, address, 

Electric Products Company 

CLEVELAND, OHIO 



OPPORTUNITY 



knocks but once at your door. Seize this chance. For 
sale 3,000 reels of film in good condition with plenty of 
paper. We have 2 and 3 copies of all Kriterion releases 
including a raft of paper. Also 3-4-5-6 reel features. 



Phone 6450 Bryant 



Wq contract to make motion pictures for all occasions. Camera parts and motion pic- 
ture machines carried in stock. If it is anything in the motion picture line consult us. 



20th CENTURY FILM COMPANY 



220 W. 42nd St., N. Y. C. 




A PROSPEROUS NEW YEAR 



Resolve to give your patrons perfect projection so that they may form the 
habit of coming again and again, and more — that they may recommend your 
theatre to their friends and acquaintances. 

Resolve, too, to save on repair bills, to make It easy for your operator to 



devote more time to presenting the picture on the screen and less to the 
projector. 

Resolve to get an American Standard Motion Picture Mncbine — the 
MASTER MODEL — and please your patrons, your operator and yourself. 

Start the New Year right by sending for our new descriptive clrcuUr. 



AMERICAN STANDARD MOTION PICTURE MACHINE COMPANY 

One Hundred Ten and Twelve West Fortieth Street, New York 



January 1, 1916 



THE MOVING PICTURE WORLD 



159 



Furnished for 
Single or 
Doable Arc 
Single, two or 
three phase 
circuit, 110,220, 
440 Volts, A. C 
to ControDed 
D, C; D. C to 
Controlled D. C. 




Irani^rteK 

TRADE MARK 

is a complete — upright electrical unit, that 
furnishes the best possible direct current 
light for motion picture projection and 
may be installed and operated in any pro- 
jection booth. 

Better pictures, bigger profit and perfect 
automatic arc regulation. 

Send for booklet, "Th. Perf«et Arc- 

The Hertner Electric & Mfg. Co. 

Department W, Cleveland, O., U. S. A. 




I ^^ ..^ f~^ -.^ -.^^j^^^ 

Hade in Switzerland. 

The Quality Carbons of the World. 

Reflex D. C. Carbons have a 

Specially Constructed Negative 

with Copper Coated Core. 

The letter below comes from an operator in the 
Middle West : 

"I received the carbons, and after giving them a good tryout, find 
them the best I ever used. They burn long, with no flame, and 
give a nice snow white light." 

You, Mr. Manager, and you, Mr. Operator, we know you want the 
best carbon on the market. You cannot get that "snow white 
light" unless you use Reflex. Send in your order now. 

% X 12 plain cored $10.M per IM carbons 

% X 12 plain cored 7.S0 per IN carbons 

%x 6 copper coated cored 3.75 per IM carbons 

^x 6 copper coated cored 2.75 per 100 carbons 

If your dealer cannot supply you with Reflex Carbons send cash 
with your order, or instruct us to ship C. O. D., and we will fill 
sample orders in lots of not less than fifty each in all the above 
sizes. 

Watch our weekly advertisements and benefit by the experience 
of others. 

JONES & CAMMACK 

SOLE IMPORTERS 

Bridge and WhitehaD Sts., New York City 




Ornamentcil 
Theatres 

PLASTER RELIEF DECORATIONS 

Theatres Designed Everywhere 

Send for our 1916 catalog. It contains forty 
beautiful full-page illustrations — some in colors 
— of theatres we have designed and decorated. 
It shows several styles of ticket booths, lighting 
fixtures and ornaments ; it will give you many 
valuable ideas for decorating your new theatre 
or improving the looks of your present one. 

Send us Sizes of Theatre for Special Designs 

THE DECORATORS SUPPLY CO. 

Archer Avenue and Leo Street 
CHICAGO, ILL. 



I 

I 




In answering advertisements, please mention The Moving Picture World 



160 



THE MOVING PICTURE WORLD 



January 1, 1916 




MOVING PICTURE MACHINES 

AND SUPPLIES 



ABSOLUTELY EVERYTHING FOR THE 
MOTION PICTURE THEATRE 



WRITE FOR CATALOG 




ERKER BROS. OPTICAL CO. 

608 OLIVE ST., ST. LOUIS, MO. 



EVERYTHING YOU 
OUGHT TO KNOW 

lo Get Bed Reiultt in the Conduct of Yonr 
MOTION PICTURE BUSINESS 
Where Electricity !■ Concemecl 

Whether You Are SBa^r 

IS AT YOUR EASY COMMAND IN 

Motion Picture 
Electricity 

By J. H. HALLBERG 

Electrical Expert with an International Reputation 

This Splendid Work Will Pay for Itself the First 
Day Yon Have It in Yoar Possession 

Sent to Any Address, Charges Prepaid, on Receipt of 
TWO DOLLARS AND FIFTY CENTS 

Chalmers Publishing Co. 

17 Madison Avenue, New York City 




This'is the Minister 



who believes in 
smiles as a cure 
for trouble. He 
fell in love and 
married 



"The Other Girl" 




^^ No More Wasted Elbow 
;s if^i Grease ! 

Don't Polish Brass Poster 
Frames or Rails 

Just briLsli on a coat of 



t 



Newman's Transparent Lacquer 

same as used on brass beds; keeps a brilliant, lasting luster oD 
metal, and prevents tarnisbing. In a year or so, if lacquer 
begins to show wear, wash it off with wood alcohol and apply another coat of lacauer. 
The money you save on polish in a year pays for the lacquer many times over. You 
will always have bright, neat, attractive poster frames, which alone Is worth fifty 
times the small cost of NEWMAN'S LACQUER. Now used by a great many theatres 
throughout the country. 

A pint will cover ten one-sheet frames. Order today. 

1/2 pint, with brush $1.50 I I quart, with brush W.50 

1 pint, with brush *. 2.50 ! 1 sample bottle 1.00 

Newman Lacquer Company 



3317 HACKBERRY STREET 



CINCINNATI, OHIO 



Please Read Page No. 139 



IVI 



X: M I B I T O R 



do yoii know for $39.00 you can equip your No. 6A machine with 110 V. 
Motor and motor drive, speed controller switch, etc., and $4.00 more for 
a 220 v.? This is quite a difference from the price you are asked to give 
up for a similar equipment. Start the New Year right. Save money 



and get your money's worth from us. There is a new Motion Picture 
Machine coming to life and it's going to be a knock-out at a reasonable 
price. 

ASK US FOR INFORMATION 



THE STERN MANUFACTURING CO., 109 N. 10th St., Philadelphia, Pa. 




THE KINOGRAPH M. P. CAMERA 



SINGLE UNIT MECHANISM 
WITH TESSAR F3.5 LENS $80.50 



200 FEET CAPACITY 

WITHOUT LENS $52.50 

A professional camera using standard size film. With the Kinograph the 
exhibitor can film his own local events. Write for descriptive literature. 



INTERNATIONAL PHOTO SALES CORPORATION 



11 EAST 40th STREET 



NEW YORK 




January 1, 1916 



THE MOVING PICTURE WORLD 



161 



Non-Break 
able and 
Sanitary 
STEEL / „d 
CAST 



LOW 

Price 



IRON 




Opera Chairs 

immediate shipment 
on many styles; Sec- 
ond Hand Chairs; 
out-of-door seating. 
Send measurements 
for FREE SEATING 
PLAN. Mention this 
paper. 

STEEL FURNITURE CO. 

Grand Rapids, Mich.; New York. 1".0 Fifth Av 



THE PEABODY SCHOOL FURNITURE CO- 

North Manckester* Ind. 

Opera Chairs 

Folding Chairs 

Complete Line 

Prompt Shipments 

Write for Catalogue 

With Direct Factory 

Prices 




ff 



Are You Tired 

of playing waltzes and popular songs for all 
your pictures? Try "bringing out" the 
dramatic scenes with dramatic music The 

Orpheum Collection 

contains the best music of this kind pub- 
lished. Issued in Three Series: 

No. 1« No. 2 and No. 3 
Piano (24 pages each), 58 cts. for each se- 
riei; $L15 for any two; $1.70 for all three. 
Violin, 40 cts. each; 75 cts. for any two; $L05 
for all three. Cornet, 35 cts. each; 65 cts. any 
two; 95 cts. all three. First and second series 
have parts for Cello, Flute, Clarinet, Trom- 
bone and Drums. Practical for piano alone 
or in combination with any above instru- 
ments. Discounts on orders for four or more 
parts. Send for free sample pages. Note 
new address. 

CLARENCE E. SINN 
1942 West 21 St St. Chicago, 111. 




50,000 CHAIRS 



When you want Opera Chain remember we have 

ALWAYS IN 
STOCK 

In 6 dlffereot deslgiij In Antique Mabogaoy and Circassian Walnot 
flnlsbeft, assuring you of a satlsfactorr selecUoD and 

IMMEDIATE SERVICE 

Other designs of unupbolstered and Uphohtflred Chain in unlimited 
Dumbera furnished In 26 to 60 days after receipt oT spectfleadom, 
depending on character of cbalr telecteil ffe vlU be pleased to 
forward you Illustrated literature on Veoeer (plain) Cbaln, or 
Dpbolstered : fclndlj state In wblcb you are Interested. 

Our consulULlon serrlce, apeelaUzlog In designing Momunkal 
arrangemeols for ttieatre seating, to tendered to you wltboiU aiv 
ebarge Kbal«wr. 

f[mm plNG COAPM 

Gaiural artut: 1010 Lytton Bld|.. Ckluft 
Sain ofltees In all prlndiul altltt. 



OPERA 

1000 Styles 
For every purpose 

Established ISSS 
Write for Cat. No. 31 



THE A. H. ANDREWS CO., 




CHAIRS 

Branches In leading cities 

1472 Broadway, New York 
728 Mission St., San Francisco 
iUVi First Ave. So., Seattle 
Broadway & Yamhill St., Portland 



115-117 so. WABASH AVE. 
CHICAGO, ILL. 



Anti^Censorship Slides 



Address 

MOVING PICTURE WORLD 

17 Madison Avenue, N. Y. City 



Four Slides 50c. 

Six Slides 75c. 

Twelve Slides oin^Ant $1-50 

Moving Picture Exhibitor* and Theatre Managers. The fight against 
Legalized Censorship of Moving Pictures is your fight. Show these 
slides on your screen for the next few months and help create a strong 
public sentiment against this unnecessary and un-American form of 
legislation. See page 1743 of our issue of March 20th for text matter. 
All slides neatly colored, carefully packed and postage paid. 

"Keeping Everlastingly at It Brings Success" 

Send your slide orders and remittances at once to 

Moving Picture World, 17 Madison Ave., N. Y. 



Quality 



means 



EVANS 



means 



Perfection 



We do PARTICULAR Work for PARTICULAR People 
Developing; and Printing ONLY 



Telephone MSI Audubon 



EVANS FILM MANUFACTURING COMPANY 

416-418-420-422 West 216th Street, New York Oty 



KNOWLEDGE BRINGS SUCCESS 



Messrs. Exhibitor, Exchangeman, Oper- 
ator, and Film Men Everywhere : — The moving 
picture business is one of the youngest but one 
of the leading industries of the world to-day. 
We may well be proud to be connected with it. Are 
you keeping up? Do you know all about it? It 



will yield larger returns for an equal amount of 
work to the men who know. Each weekly issue of 
the MOVING PICTURE WORLD contains more 
up-to-date information than you can get from all 
other sources. Subscribe now if not already on our 
mailing list. You will get your paper hours earlier 
than from the newsstand and it costs less. 



ONE YEAR $3.00 

SIX MONTHS $1.50 

See title page for rates Canada and Foreign 

MOVING PICTURE WORLD 

17 Madison Avenue, New York 



Cut out and 
mail today. 



Theatre. 



162 



THE MOVING PICTURE WORLD 



January 1, 1916 



(( 



A Reel Newspaper ' 




"J-U-S-T A 
M-O-M-E-N-T 
P-L-E-A-S-E!!'' 

The first number of the SELIG-TRIBUNE will be re- 
leased through General Film Service on Monday, Janu- 
ary 3, 

The Selig Polyscope Company and The Chicago Tribune 
are cooperating to release a News Film carrying the 
Pepper, the Punch and the Power. 

Such notable Correspondents and News Photographers 
as John T. McCutcheon, Cartoonist and Writer; Edwin 
F. Weigle, James O'Donnell Bennett, and Mark Watson, 

who have earned their spurs in the forefront of battle and 
elsewhere, will gather the strange and startling. 

Alert cameramen in every nook and cranny of the wide, 
wide world are working overtime under the direct super- 
vision of "Jack" Wheeler the SELIG-TRIBUNE Editor- 
in-chief who is intimately acquainted with all public 
men. 

S-a-y F-e-1-l-o-w-s ! Give your theatre patrons a reel 
Newspaper Presenting real news pictures red-hot off 
the griddle. Your patrons are going to demand THE 
SELIG-TRIBUNE for it will cover the news pictorial 
field like the morning dew! 

The Selig Tribune 

"The World's Greatest News Film" 
SHOWS THE NEWS AND DOES IT FIRST! 



January 1, 1916 



THE MOVING PICTUKP: WORLD 



163 








164 



THE MOVING PICTURE WORLD 



January 1, 1916 



N.PG? 




INTEREST 

in ttie new Power's Cameragrapk No. 6B motion picture fproj ac- 
tion macKine kas been so great tKat it Kas become the recogni^ea 
standard by wbicK to gauge all projection of motion pictures. 

It you nave not already inspected tnis macnme, you should 
take the first opportunity to see it and arrange for a demonstra- 
tion with any of the following distributors selling our product. 



A A B Moving Picture Supply Company, 
Raleigh. N. C 

American Slide Company, Columbus, Ohio. 

Calehuff Supply Company. Philadelphia, Pa. 

Consolidated Film and Supply Company. At- 
lanta. Dedlas, £1 Paso, Jacksonville, New 
Orleans, Memphis. San Antonio. 

Feature Flim and Calcium Light Company, 
Pittshurgh. Pa. 

E. £. Fulton Company, Chicago, III. 

J. H. Hallberg. New York City. 

Kansas City Machine and Supply Company, 
Kansas City, Mo. 

Kleine Optical Company, Chicago. 111. 

H. J. Mandelhaum, Cleveland, Ohio. 



G. A. Metcalfe, San Francisco, Cal. 

North Western Motion Picture Equipment 

Company, Minneapolis, Minn. 
Pacific Amusement Supply Company, Los 

Angeles, Cal. 
Picture Theatre Equipment Company, New 

York City, Buffalo, N. Y. 
Southern Film Service. Houston, Texas. 
L. M. Swaah, Philadelphia. Pa. 
Swanson A Nolan Supply Company, Denver, 

Colorado. 

R. D. Thrash Film Company. Dallas, Texas. 
Universal Film and Supply Company, Char- 
lotte. N. C. 



NICHOLAS POWER COMPANY 

NINETY GOLD STREET, NEW YORK CITY 



Vol. 27, No. 2 



January 8, 1916 



Price 10 Cents 



■ » »^»i3'iS?A3rA»AjrA»AjFASMMM?ASrAy^tvyi3Fiyiy^ 



H £-->/0^frtAA 








gt«<t«igtift^^*g;/TVIMKgto?teaaail8gc>M.»gl.WB5^^ 



MltltHi}lilt}>lliX'Mi»H'H'MitoX';iii'»»»»»aawi™m>»«iiiit»«ttwaM.Hai.HMMiii««Jt« 



Post Office Box 226 

Madison Square Station 



NEW YORK 



17 Madison Avenue 

Telephone Madison Square 3510 



aitiiiiBfttt««i Tr»ntminnTiiin raB»aH(Baai(.H(« (V(a »i;(H.a»itKcffiiii»K(aHKWM'gK« 



166 



THE MOVING PICTURE WORLD 



January 8, 1916 



mUTUAL PR06RA/V) 



gggjZESE 




33X^1 



^^3^«aai35^ 



QM mm 



IN 



A 3' ACT DRAMA 



} 



IN THE lUHE 
or THE LiW" 

'% A STUDY IN VIRILE TYPES / SENSATIONAL 
DASHING ACTION/ A SURPRISING TALE OF 
THE STRANGE DEEP BACK-WOODS WITH 
ITS STRANGER MEN AND THEIR DEEDS. 



[^[NMM?P^SI)DO[M]BQ 



B 



ELINDA'S 

RIDAL 

REAKFAST 



Released 
Moil., Jan. 10 



R 



EFORMING 
UBBERING 



Released 
Thur., Jan. 13 



WITH BARBARA GILROY 



OSIE 

A NEAT, SURE-FIRE FUN-FILM 




MUTUAL F-l L.M CORP. SOLE DISTRIBUTORS FOR THE UNITED STATES. M EXICO AND CANADA 



January 8, 1916 



THE MOVING PICTURE WORLD 



167 






'^m-^ 
W^ 



"mm 



/ 



A 
BlCHflHr'C 



/ 



^i{ 



S*-:.'-^ 






I-'^-' 



re presented yJn 
Clyde /Pitch's ^n- 
tastie corned jy' which 
m^e such aAvonder- 
yfu 1 stag'* succe^. 
The oJl^topIa/ is 
filled/with g;sr^uine, 
sp^rltltng hu^or and 
^m\c siXuation^ 
Arranged and dire<<ted 
by Fr^d E. VWght. 



.^-. 



it., 0,8. Pat. 1907, V-' 



»'ll 



CEORCE K. SPOOR. PRESIDENT 



JINKSi 

OF f HE 

HORSE MARINES" 

/ 

m 5 



/ 



■^'as^>ri 



168 



THE MOVING PICTURE WORLD 



January 8, 1916 



''^ / Presenting / '' 

HEI^Y B. WALTIJALL 
and EDNA >IAYO 



wtr^ \ 





Acts 

Adapted/by H. S. ShelcJon 
irorxi the great stage 
.Success of Charles W., 
Goddard and Payi 
Ditkey. Directed 
by A, B^the- 
let. 



^S^: 



HENRY B:- 





"Q r a u s t a f k" -^ 
-'Jhe Mm/^ Trail" 
"A Bu^h Of /Keys" . 

"Tb^-Alsjter Ca^^e" 

p\\Q y1i ite Sis'ter': 

"The Crimarbn WHig" 

7 / / 

"phe SLrm Princess/ 

/^\ Datrghter ^ The/City" 




# 



EDNA 




January 8, 1916 



THE MOVING PICTURE WORLD 



169 




LOOK AT THEM 

AND 

YOU'LL BOOK THEM 



Ask the Exhibitor who uses Essanay and he will tell you that you can book 
its photoplays without looking at them. 

But Essanay wants you to look at them. Essanay wants you to see their dis- 
tinctive quality, their individual charm, their fascinating and logical plots, the 
artistic settings and realistic action. 

EUsanay believes in its pictures; it is proud of its productions; therefore it 
wants you to see them and judge for yourself. 



•••••• 
Don't Fail to Book the Latest 

ESSANAY- CHAPLIN 
"Charlie Chaplin^s 
Burlesque on Carmen" 

2 Acts — to be released soon In 2 Acts— Released Jan. 4 



WATCH FOR 

G. M. ANDERSON'S 

Latest Drama 

"Her Lesson" 



•••••• 
"PIECES OF THE GAME" 

3 Act Drama — Jan. 15 

Presenting 

Bryant Washburn 

and 

Nell Craig 



"ANGELS UNAWARE" 

2 Act Drama— Jan. 11 
Preaenting Ruth Stonehoute 
and Edmund F. Cobb 



"THE FABLE OF THE TWO 
PHILANTHROPIC SONS" 

By George Ade 
Comedy — Jan. 12 



1333 Argyle St., Chicago 

George K. Spoor, President 



The Strange Case of 



MARY PAGE 

I IN FIFTEEN POWERFUL EPISODES 




mM^-^ 



■*v_V.£-'.5.^r-""'i 



With 

HENRY B. WALTHALL 

and 

EDNA MAYO 



^' 




1333 Argyle Street, Chicago 
George K. Spoor, President 




% 




X 



January 8, 1916 



THE MOVI>"3 PICTURE WORLD 



171 



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§ 



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Paramount-Bray Cartoons 



furnish that bit of 
variety necessary to 
a successful program. 




Listen to the 
murmur of mirth 
that ripples 
through your 
audience when 
a BRAY CARTOON 
is announced. 



"COLONEL HEEZA LL^R'S WATERLOO" 
Released January 6th, 1916. 



Nothing ever shown on the screen has produced so much real amusement 
to audiences as the BRAY CARTOONS. They are known and loved by men, 
women and children. Just say BRAY, that tells the story. 

With each of these cartoons, there will be a short DITMARS Film, 
showing some of the animals of the famous New York Bronx Zoo. 

January releases are: 

Jan. 6 COLONEL HEEZA LIAR'S WATERLOO— Cartoon, Comedy by J. R. Bray 

Jan. 13 HADDEM BAAD'S ELOPEMENT— Cartoon, Comedy by L. M. Glackens 

Jan. 20 INBAD THE SAILOR— A Silhouette Fantasie, by C. Allan Gilbert 

Jan. 27 THE POLICE DOG— on the Wire— A Cartoon, by C. T. Anderson 

Write our nearest Paramount Exchange today 
about bookings 




<^ FOUR EIGHTY FIVE ^^-^ FIFTH AVENUE V - '' at FORTYFIIIST ST. 



NEW YORK.N.Y. 



^itt'- 



yafamouiit- 



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172 



THE MOVING PICTURE WORLD 



January 8, 1916 



M-%... -^-rM^. 








Exhibitors! 



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3 



Do you know that PARAMOUNT gives you the privilege 
of the only real system of consistently improving your per- 
formance that has yet been devised? A system, mind you, 
carefully worked out in every detail. 

The PARAMOUNT exhibitor already has the best pictures 
yet produced in the history of motion pictures—PARA- 
MOUNT PICTURES are excelled by none. 

But the PARAMOUNT exhibitor himself, by his own voice, 
determines what class and kind of pictures shall or shall 
not be released on PARAMOUNT Program. 

Do you know that he even decides what producers shall 
make pictures for his theatre, what stars shall play in them, 
and what the character of the subjects shall be ? 

Statistics compiled from reports sent us by the exhibitor 
tell us unfailingly what he wants— in subject, style and 
star— then PARAMOUNT and producers cooperate to 
supply just the pictures he wants for his theatre. 

This is the most efficient kind of team work between ex- 
hibitor and producer and is bound to keep on producing 
good results. 

Write our nearest exchange to tell you more about this 
PARAMOUNT Quality Service. 



^/.l 



K/T«y 



*i**, 




*, 
*, 

♦ 



yammouriP 




y Paramount ^Hict 

<-^ FOUR EIGHTY FIVE k...^/ FIFTH 

NEW YORK, 



January 8, 1916 



THE MOVING PICTURE WORLD 



173 




Big Things In America 



To Be First In 



Paramount-Burton Holmes Travelpictures 



'/i\:. 



Burton Holmes is the most famous traveler and lecturer in the world. 

He was the first man to visit foreign climes with the motion picture 
camera. 

With his associates he has traveled more than 2,500,000 miles. 

For eight weeks in November and December Burton Holmes attracted 
capacity audiences at two dollar prices, in the following theatres: 



Orchestra Hall Seating ZMO Chicago 

Odeon Theatre Seating 1890 St. Loula 

Carnegie Hall Seating IMS Pittsburgh 

Academy of Music Seating 2662 PhlladelphU 

Albaugh's Lyceum Seating 133S Baltimora 

Candler Theatre Seating 1056 New York 

New National Theatra Saating 2000 Washington 

Pabst Theatre Seating 17S2 MilwaukM 

In January and February he appears at 

Carnegie Hall Seating 2M2 New York 

Symphony Hall Seating 2569 Boston 

Academy of Music Seating 2350 Brooklyn 



These travels in film are now to be released exclusively through PARA- 
MOUNT Exchanges. Burton Holmes himself will personally direct 
the preparation of these releases. 

Nothing comparable ever before offered the motion picture public. 

Exhibitors may now present to their patrons these elaborate travels 
which heretofore have not been available to them because of the great 
demand upon Mr. Holmes' time. Even the smallest town may have 
the PARAMOUNT-BURTON HOLMES TRAVELPICTURES. 

This series will appeal especially to teachers and educators, parents 
and pupils, while everyone will wish to take these travels on the screen. 



First release: 



"The Cliffdwellera of America** 
"The Grand Canyon" 
"A Day with a West Point Cad«t^ 
"Our Middies at Annapolis" 



You should have these pictures. Write our nearest exchange. 



HreS~>(orpordJloiU 

AVENUE V^^ ^ at FORTY FIRST ST. 

CITY,N.Y. 



P 
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THE MOVING PICTURE WORLD 



January 8, 1916 





DANIEL FROHMAN 

rrescnts 

The* irresistitlc* 

GUERIT 



In an exq^uisite- 
picturization of 
the celebrated 
rotnantic comedy. 



MICE 



a 



n(P 



MEN. 



^V 




By MaSo/efne Zuce//e ^y/ey. 

In Five Parts, Released Jan.lOli. 

ProduceeP iy f^e 



Hi^^^ 



AdOLPH ZUKOR, President 

Daniel From man, Mana^in^ Director 
Edwin "S* Porter. Treasurer and General Manager 



i ii iii i i i ii iii ii i i n i n i i i ii i m i i i MM ii ii ii i i iii ii M iiii miu i m i uMn iiiiii u i i ii M iiii miiiMii ii in i iii i i i iiiiiui i i ii i iiiiiiMiiiMiiiiiiMiiiiiiK^ 



January 8, 1916 



THE MOVING PICTURE WORLD 



175 





. As Pe^^ 
intKe tender, 
rotnantic v^y, 
"Mice and Mcti^' 
Marguerite, 
Clark succeeds 
m creating a 
ctiaractenza- 
tion of rave 
fascination 
and appeal 




THE PROFESSOR FA 
LOVE WITH HIS WA 



J^j^ 




Executive Offices 

507 FIFTH AVENUE 
New York 



Canadian Distributors — 
Famous Players 
Film Service, Ltd^ Calgary- 
Montreal — Toronto 



^-^^ 



Ai/ FAMOUS \\ 



THE MOVING PICTURE WORLD 



Parattount Prograti 



*iir-^'iir -'^vvr 






'^^\W\wvv.»j.N=*^ 



/\nneriC(a'3 Ueadina Artiste, 

GEFALDINC FARRAI^ 

(bij dvranoement with nbrris Gest) 

"TGnPTXTlON," 

bg Hector TurnbuU 
Produced bi^ Cecil B.Dertille. 




January 8, 1916 



*(/ — '% ^nc """g; *^>i;; " '"i n- 



W 'i. ^ ■^\\sss-c;^- '>lll|,| 



^enscLCional 

'Carman' 
'Temptation'." 



Released throuah PARATTOUNT PICTUREI6 CORPORATION 

C'ca.nadian Distributors, 
ramou^ Players rilm vService, (ltd) 
Toronto, TTontreal, Ccilgd.ry. 

(JESSE L LASRY 

120 'Vest 4P^ Street. 

.cJesse L LasKu President Samuel Ooldfish 



January 8, 1916 



THE MOVING PICTURE WORLD 



nil'" 



Paramount 



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PROGRATf 



uaimmJ4Li!ioiuiujLi4Uiow^^ 



Concerning Geraldine Farrar 
and Lasky Productions 



The attendance at a motion picture theatre of the leading 
and most respected men and women of the community 
raises the standing of the house in the estimation of all its 
patrons. 

The exhibition of a Lasky production, in which an artist so 
noted and superbly human as Geraldine Farrar appears, 
lifts the whole institution of the motion picture to a higher 
standard of excellence as the nation's chief amusement. 

Wherever a Lasky production in which Geraldine Farrar 
appears as the star — "Carmen" was the first, "Tempta- 
tion" is the second and "Maria Rosa" is still to come — is 
shown, you will find the regular patronage increased by 
hundreds of new faces of men and women eager to see this 
marvelous woman whose name is a household word on 
two continents. 

They will be delighted — and, the next time a Lasky produc- 
tion is announced, they will come again. 

The public knows ! 



Lasky Productions 

on the 

Paramount Program 



FEATURE PLAY Cq mc. 

Ne^^/ York City 
Treasurer CccW D* DeMille Director Generc^l 




178 THE MOVING PICTURE WORLD January 8. 1916 



GREAT SCREEN ATTRACTION 

Great because it continues to please the public — people go to see it, 
enthuse over it, tell their friends, go a second time, and then wait for a 
return booking of it in their town. 

Exhibitors have found this famous production one of their best box 
office attractions. 

What is it? 

GEORGE BEBAN 

in 

"An Alien'' 

Produced by THOS. H. INCE 

It played a long run at the Astor Theatre in New York in the early 
spring, and has been playing to big houses throughout the United States 
ever since. 

A Philadelphia patron wrote us: 

"Just a line to inform you what the writer, as well as a num- 
ber of his friends, thinks of the production 'An Alien.' 

"You have produced some fine films, but this is in a class by it- 
self. Mr. George Beban has put something- on the screen that 
heretofore I have never seen. The way he gripped the audience 
here in Philadelphia was wonderful. His performance was the only 
photoplay production that I've heard opinions expressed as being 
really equal to the spoken drama. More productions of this calibre 
would be welcomed." 



Secure bookings from your nearest 
Paramount Exchange. Write today. 



SELECT FILM BOOKING AGENCY, Inc. 

485 Fifth Avenue New York 



January 8, 1916 



THE MOVING PICTURE WORLD 



179 







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JOS.W.FARNHAM 

220 WEST 4^2 ND ST. Room 601 NEW YORK 



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THE MOVING PICTURE WORLD 



January 8, 1916 



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Triangle Plays Pull 
Record Cro wds[/^^, .^ 

The Holiday Slump loses its terror for the man who has 
the kind of goods the public wants. People buy the best 
values. 

Actual proof of the success of TRIANGLE PLAYS 
has been given during the past week. Following is a tele- 
gram which was sent on Christmas Day to our District 
Superintendent in Philadelphia by Mr. E. H. Hulsey, of 
Texas, one of the most prominent theatre owners of the 
South, who operates the Old Mill Theatre in Dallas, and 
many others. 

Dallas, Texas, December 25th. 



Mr. Arthur Lucas, 

TRIANGLE FILM CORPORATION, 

Philadelphia, Pa. 

"Submarine Pirate" broke our house record today. Did 
nearly a hundred dollars more than * * *, House seats 
fifteen hundred. From three o'clock this afternoon to nine 
to-night we were never able to get all people in with show 
lasting only one hour and a quarter. 

E. H. HULSEY. 

"Nothing succeeds like success" is an old saying that 
applies to the moving picture business as well as any other. 
The more successful the concern, the more rapidly and 
easily are orders received. The stream of TRIANGLE 
contracts persists, the dollars continue to flow into the box 
office of TRIANGLE Theatres. 

ARE YOU GETTING YOUR SHARE OF THE 
PROFITS? 



— T| 



■ii 



January 8, 1916 



THE MOVING PICTURE WORLD 




Triangle Releases for 
Week of January 9th 

"Let Katy Do It," the first TRIANGLE PLAY in 
which the favorite Jane Grey appears, is filled to the brim 
with that sort of heart interest that will bring men and 
women back to see it the second time. There is a strong 
human note in it that brings the patron to the Box Office 
Window. Sensational in its tense moments, sympathetic 
in its emotional scenes, "Let Katy do It" has not a torpid 
moment anywhere. New York critics applauded every foot 
of it. 

In "The Corner," the vital drama of industrial condi- 
tions in which Willard Mack appears, the main theme is 
the savage conflict that grows out of a high living cost 
forced upon the workers of a community by the rapacity of 
a capitalist played by George Fawcett. This is a big strong 
vital drama with a punch in every scene. You can get every 
class of theatre patron interested in it, and keep them inter- 
ested which is a more difficult problem. 

As for the Keystones, there is nothing more to be said 
save that when you have run the first show you'll find the 
second one crowded. Keystone has never touched anything 
better than "The Great Pearl Tangle" with Sam Bernard, 
and when it comes to "Fatty and Mabel Adrift" the big top 
note of successful comedy has been reached. Both are lobby 
crushers. 



7I'WEST»!;^ ST NEW YORK 



iAAA^Jk^A.^ 




182 THE MOVING PICTURE WORLD January 8, 1916 



Startling scenes filling Page 
No. 716 of Leslie's Weekly, 
December 30th, are enlarge- 
ments from DONALD C. 
THOMPSON'S French 
Battle Film 



They're In 
the Film! 



"SOMEWHERE 

FRANCE" 



Thompson's Home Folks got an advance show- 
ing of the five-reel Pictures and all last week 
packed the largest theatre in town to see them. 
Here's what they thought expressed by the 
newspaper owned by 

ARTHURrCAPPER, GOVERNOR OF KANSAS 

To movie fans who are inclined to sidestep all 
motion pictures that are of hews or historical 
nature, the Thompson pictures not only held their 
interest because they depicted the greatest tragedy 
the world has known, but because of the mechanical 
element, which showed that the pictures had been 
made by an expert. The depth and clearness of the 
pictures were remarkable. — The Topeka Daily 
Capital, Tuesday, December 28th, 1915. 

For Open Territory Get in Touch Quickly with 

Arthur S. Kane 

1% ^wSf T2<f sil^elf NEW YORK C IT Y 



1 




BLUE BIRD 

PROTO PLAY5 



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iti ihe areaiTfench 
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now hex ng cmporitoned 
in all ihe^ foremost 
cities throuahotxt 

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January 8, 1916 



THE MOVING PICfURE WORLD 

NOTICE! 

{Special Announcement by Carl Laemmle, President Universal Film Mfg. Co.) 



183 



We have changed the brand name of Universal Broadway Features to 
PHOTO PLAYS." 



RED FEATHER 



The change takes effect w^ith the release entitled "The Path of Happiness," in which 
Miss Violet Mersereau is starred. 

In doing this we change nothing but the name. The pictures will be every bit as good a» 
the high standard already established by our Broadway Universal Features; and even 
better if we can make them so. 

The change is made solely to avoid confusion. 

Exhibitors have complained that their patrons were constantly confusing our Broadway 
Universal Features with the one, two and three reel pictures of our regular program and 
that as a result they lost much of the benefit that they would otherwise derive from the 
use of our five reel productions. The fact that Broadway Universal Features were a part 
of the regular program only added to the confusion. 

In addition to this, other companies have been using the word Broadway so indiscrimi- 
nately that it lost its significance and distinctiveness. Originally, the word Broadway wa» 
used to indicate that the picture contained a Broadway star or that it was a dramatization 
of a Broadway play; but so many pictures have been called "Broadway" attractions even 
when they had no right or title to the name, that the Universal decided to drop the mean- 
ingless word entirely. 

To give the Universal Features a name that would make it easy for everyone to understand 
that they are in a class by themselves we hit upon the name "RED FEATHER PHOTO 
PLAYS." 

It is a name that anyone can pronounce; one that everyone can remember; and one that 
lends itself to all sorts of advertising ideas. 

Therefore, to repeat for the sake of emphasis, the big once-a-week feature on the regular 
Universal program will be a "RED FEATHER." And you may have it at a reasonable ad- 
vance over the regular program service price just as you have had the Broadway Universal 
Features. 

When you see the pictures soon to be released under this new name, you will realize why 
we are so sure of establishing the standing of "RED FEATHER PHOTO PLAYS" in a 
shorter time than it ever took to establish any brand of pictures on the market. 

"RED FEATHER PHOTO PLAYS" will be made by the Universal's wonderful staff of direc- 
tors, using the tremendous list of real stars employed by the Universal as well as stage stars 
and stage plays and well known books. 

Get these facts fixed in your own mind and then let your patrons know about "RED 
FEATHER PHOTO PLAYS." 

UNIVERSAL FILM MANUFACTURING COMPANY 

-The La..e. Pi^'^M^n^^^a^.^^Vn^^ i::^^L the UnWe^se" 1600 BROADWAY, NEW YORK 



RTDffATHE£ 



PHOTO PLAYS 



184 



THE MOVING PICTURE WORLD 



January 8, 1916 



r 



PRESENT 




a^dturinkr 



"cThePaih 

c^romaniic dmmd oj^ unusual 




oletH 



1)11 



itfc 



cr<scrc 

HarryBcnham 



An idyllic play that will fascinate every lover of the romantic drama. Sweet 
and dainty Violet, as a child of nature, dances through the play with an irre- 
sistible charm. She appears in one exquisite scene sporting in a mountain 
stream like Diana at the bath. How she leads her lover along the path of 
happiness makes a story beautiful and true, strong in unique situations, and 
wholly satisfying. 



January 8, 1916 



THE MOVING PICTURE WORLD 



185 




au 



in ess 



tt 



A 



This strong feature will pay any 
Exhibitor a generous profit. Write 
or wire your nearest Universal Ex- 
change for release date and book- 
ing. 




iematKBtmem^aa 



186 



THE MOVING PICTURE WORLD 



January 8, 1916 




EXTRA 



Universal Anima ted Weekly Scores A TREM ENDOUS SCOOP 

Biggest Men of the entire world contribute their expressions to the Universal 

Animated Weekly — for 

''THE SPIRIT OF 1916" 



AGAIN — as is only natural — the enterprising staff of the 
great UNIVERSAL ANIMATED WEEKLY puts 
over another colossal smash all for the profit of Uni- 
versal Exhibitors. . . . It's an achievement never before re- 
corded in moving pictures. . . . It's an accomplishment that 
stands absolutely unique and alone in the annals of News 
Weeklies ... On Tuesday, January 4th, 1916, the UNIVER- 
SAL ANIMATED WEEKLY will release a SPECIAL. This 
special consists of 500 feet of film on which will appear the 
expressions of the most prominent men in all walks of life, 
to the people of the United States for the coming year. 

To give you a faint idea of the class of men whose 
expressions will be seen in the 500-foot SPECIAL, just 
note the following: Cecil Spring-Rice, British Ambas- 
sador; Charles S. Whitman, Governor of New York; 
Count Von Bernstorff, German Ambassador; Wm. G. 
McAdoo, Secretary of the Treasury; Wm. C. Redfield, 
Secretary of Commerce; Franklin K. Lane, Secretary 
of the Interior; A. S. Burleson, Postmaster-General; Rabbi 
Stephen S. Wise, New York; Josephus Daniels, Secretary of 



the Navy; Oscar S. Straus, Chairman New York City Public 
Service Commission; Lindley Garrison, Secretary of War; 
Champ Clark, Speaker of the House of Representatives; 
W. B. Wilson, Secretary of Labor; Mayor John Purroy 
Mitchel of New York, and Woodrow Wilson, President of 
the United States. 

Imagine what it will mean to be able to announce that in 
your House will be projected upon the screen the messages 
indicating "The Spirit of 1916" from the biggest and most 
prominent men in the world, together with the pictures of 
all these prominent men. 

It's the first time in the history of moving pictures that 
such a thing has ever been accomplished, and it remained 
as usual for the UNIVERSAL ANIMATED WEEKLY to 
put it over, proving once more that "When it is something 
worth while" you'll always find it first in the U. A. Weekly. 

Wire your nearest Universal Exchange for booking. You 
can't act too quick; you have not one second's time to lose. 
ACT now — within the hour. Get this masterpiece scoop for 
your House. Get busy — get busy — get busy — NOW! 



XJ 



OOK I 



NONA/ 



Universal Animated Weekly 

1600 BROA^\A/A.Y, IME\A/ YORK 



January 8, 1916 



THE MOVING PICTURE WORLD 



187 




Back Again 
Who's Back? 

Florence 

Lawrence's 

BACK 



Universal Film Manufacturing Co. 

Carl Laemmie, President 

"The Largest Film Manufacturing Concarn In the Universe" 

1600 Broadway, New York 



188 



THE MOVING PICTURE WORLD 



SHUBERT FILM CORP. 

■ .PRESENTS ^ 



January 8, 1916 



aARTKiM^L y&m 



IN 



January 8, 1916 



THE MOVING PICTURE WORLD 



189 



% EQimnTAJBJLE t 



0FFER5 FOR THE FIR3T TINE IN FILMf) 
THE RECENT STAR Of'DUNTY PULLS THE STRINGS" ETC. 




mm? 



A PLAY OF SUSTAIN- 
ED INTEREST- GREAT 
AND CONVINCING PLOTS 

WRITTEN AND PRODUCED BY 

5- EV- TAYLOR I 



RELEASED 

JANUARY 10th 



I 



III 
■|l 

I 




QUITADLE nOTlOAJ PICTURE/ CORPORATIO 

LEWI5 J. 5ELZNICK, VICE PRE5. AND ADVISORY DiDECTOR. 



WOPLD 



RELEA5'ING THROUGH 

FILTA CORPOPATION 




BO 



THE MOVING PICTURE WORLD 



January 8, 1916 



(gertrube PonbfjiU 

one of the cleverest little women tn 
pictures, makes her bow and wishes all 
the good people who may remember her 
as the star of ''SWEET CLOVER" 
which she played from Coast to Coast, 
the friends and admirers she made 
during her stock engagements in 
Portland, Bostofi, Detroit, Baltimore, 
Washington, and her home town, Cin- 
cinnati; and all the friends she will yet 
please on the screen 






She has signed a long-term contract 
to star exclusively in 




Lariat Films 



The first two five-reel features are now completed. 
Exchange men everywhere who are interested in 
handling these high class features in their territory 
should write or wire at once and get our proposition. 



Lariat Films 



401 Longacre Bldg. 
New York Cityj J 



WATCH 



FOR 



FUTURE 



ANNOUNCEMENTS 



C0NIN6HEXIIL 



Iff ^i9^i9 ^1^ ^fiii^ 



i:^ fSiiSi Cil 101 01 i5l ^ fitiQi 



IS THIS EXHIBITOR SATISFIED? 



OTTOWAY THEATRE CO. 

Incorporated 
CHARLOTTE. N. C. 



Deoem'ber 3rd, 1915. 



Metro Pictures Co., 
Chattanooga, Tenn. 

Gentlemen;- 

Uiider date of Becem'ber 1st, we authorized your 
representative, Mr. J. V7. Day, to have the price of 
our film service increased 16 2/3 per cent, beginnlne 
January 1st, 1916; and we farther advised him that we hoped 
to be able to grant yon an additional increase some time 
during the first of the new year, and if business continues 
to meet with our expectations you may expect to be advised 
of this additional increase at any time. 

We wish to say that this voluntary Increase in 
rental is being given through no motive other than we wish 
to show some concrete evidence of our appreciation of the 
consistently good shows that you have been giving us and of 
the courteous treatment and the cordial co-operation that your 
office has always shown us. 

We are METRO enthusiasts, and should there ever an 
occasion arise that you would like to refer some exhibitor to 
us, we assure you that we would deem it a pleasure to answer 
any inquiries with reference to your service. 

Trusting that the coming year will bring you abundant 
success, and with best regards, we are 

Tours very truly, ^ ^-, 
Ottoway Theatre \rvV"^i^^ 

MOTION PICTURES CORPORATION 



^ ^Zi iff%iff^isifsifi!^iBiBiiffP9nsiiaisi'aisiiB5ii!&ja<sifii^^ 







MEtRO PICTURES CORPORAXION 

preservers 

MARY nilZS MINTER 

iXV 

THE ROSE of tKe ALIE Y 

supporied hy Xkoina$ J Carrigan axul axv admiralile company. 

_^vilal drama of Nciirlbrks underwcwU by Harry Q Hoyi 
^shof iKrovigK wiiK iKe golden iKread of romar\ce ^-^ 
Direcied by Charles Horan.,produced hy 
nOhl^^ PHOTO PIv!^Y6 IJSLC, 




KeTKp 
FfcTuR^es 



TTP?|i»^?if 1 1 « fV^tft^ 



m::<^-mmm^'^^':^m 



msm MHRO 




IBI ISi £9 ^ iS9 >5ii8^ ^ ^ ^ 



iS^^i3i^^i9l£9^l^^ 



To assure Metro Exhibitors of diversity in subjects slight 
changes have been made in the order of our new releases. 
The correct list of coming Metro Events is as follows : 



Jan. 24 Her Debt of Honor 



Feb. 28 



Columbia Pictures Corporation 

VALLI VALLI 



Jan. 31 Man and His Soul p^^ -g reUSHMAN & 

BEVERLY BAYNE V^ 

Rolfe Photoplays, Inc. 

MARGUERITE SNOW & 
GEORGE LeGUERE 

Columbia Pictures Corporation 

MARY MILES MINTER 

Quality Pictures Corporation 

FRANCIS X. BUSHMAN & 
BEVERLY BAYNE 



Feb. 7 The Upstart 



Feb. 14 Dimples 



Feb. 21 The Bribe 



Thp I nrp nf Heart's Dpsirp ''"""'"^ '''"^^ ""'' ""y"' 

ineLureornearisuesire EDMUND BREESE 




IS(l9C&i9il9llfl>IQllSI^£$^£|iSaiffPBiiiiaiSIVB^lSifi9lfifi|iafiiQlfll 



January 8, 1916 



THE MOVING PICTURE WORLD 



191 




In your home town a newspaper 
is telling the story of 

THE RED CIRCLE 

In your home town many persons are 
reading that story and want to see 

RUTH ROLAND and 
FRANK MAYO 

in this great PATHE serial. 

What do the thousands of dollars being 
spent in advertising these Balboa-made 
pictures mean to you ? 



EF^TIHIEEIOIHIM©E,inc. 

Executive Offices 

L25 West Forty-fifth Street 
NEW YORK 




192 



THE MOVING PICTURE WORLD 



January 8. 1916 



ii 



THE PICTURES THAT 



Call Henry Ford an illusionist, a fanatic or the 
greatest self-advertiser ever — the fact remains his 
judgment changed him in a few short years from a 
working man to one of the greatest money powers _ 

of today. Ford has passed judgment on these great- ^aw^^^^^^^ 
est of all war pictures. ^^^^^^ 

This is what he told the New York reporters in 
an interview before sailing "to end the war": 



The Picture Ford Saw Is 





3 Reels, Releas 



EXEOUTIVI 



25 \A/E 



January 8, 1916 



THE MOVING PICTURE WORLD 



193 



WILL STOP THIS WAR!" 

— Henry Ford 

"The other day a moving picture plant showed me 
a picture of war. I saw a field covered with dead. 
Wounded men were kicking in agony. Other men 
came on and stripped them of their clothes. Then 
came wagons and the dead and half dead were piled 
on like so much cord wood. If pictures like that 
would be shown to the people war would be stopped." 
— From the New York Journal, Friday, Dec. 3, 1915. 



DPS Of War 



ed January 17th 



^^ ^f:' 




IIM 



, IME\A/ YORK 



194 



THE MOVING PICTURE WORLD 



January 8, 1916 




RATHE 
OFFERS 




A Gold Rooster Play 

in 5 parts, featuring 

PEARL WHITE 

GEORGE PROBERT 
and SHELDON LEWIS 



George Probert 



m, 



Supported by a cast 
each one of whom is 
worthy to be featured. 
"The KING'S Game" is 
a virile drama in Mrhich 
James K. Hackett starred 
for two seasons* It was 
written by George Brackett Seitz 

Production of Arnold Daly, and direction by 
Ashley Miller. RELEASED JANUARY 7th 




Shelden Lewis 



7$e Pathe 

EXECUTIVE 
25 WEST 45 th SX 



piiH" "JfeliJ A',t'9»F««!f^LlVU'" V " ' -' >>i"^"'*'^"!P™' 



January 8, 1916 



THE MOVING PICTURE WORLD 



195 




PEARL WHITE 



.XCHANGE inc 



OFFICES 
K-EMT YORK 




196 



THE MOVING PICTURE WORLD 



January 8, 1916 



There is Only One News Reel 

Hearst- Vitagraph 

For over four years the term "News 
Reel" has been mis-used — abused. Never 
before January 1st, 1916, has the full signi- 
ficance of these words been realized. 

A news reel meant a hodge-podge of 
scenes — in some cases a f^ash of real news — 
but generally a motley assembly of topics, 
poorly chosen. 

ONE IN TEN 

Thus far we have received ten thousand feet of negative from our camera men. This 
film comes from every corner of the globe. Out of ten thousand feet we have selected 
eight hundred. We scrapped the balance of the negative because it did not contain the 
type of news strong enough for Hearst-Vitagraph. The subjects were strong enough 
for news reels of the old type but not the kind of news that has made William 
Randolph Hearst the greatest journalist in the world. 

THE INTERNATIONAL FILM SERVICE is a part of the Hearst-Vitagraph 
organization. They supply pictures to nearly every paper in the country. They have 
the greatest aggregation of camera men in the world. This is one reason why Hearst- 
Vitagraph will contain the latest, most up-to-the-minute, most startling news of the 
world — the kind of news that will bring your 
patrons back week after week. 

AND HEARST-VITAGRAPH WILL 
BEAT ALL OTHER NEWS REELS IN 
THE FIELD FROM THREE TO FIVE 
DAYS. 



Order from V. L. S. E. 
NOW! 




PICTOmAL- 



January 8, 1916 



THE MOVING PICTURE WORLD 



Im 



ii i niii i niiimnmim i m i 





IT IS 
ADVERTISING 

Any organization can make claims to 
the superiority of their news reel. 

BUT THE ADVERTISING IS THE 
MOST IMPORTANT FACTOR. 

From the signing of the contract be- 
tween Hearst and Vitagraph (each the greatest factor of its respective field) the success 
of this news reel was assured. 

The publicity and advertising campaign on Heart-Vitagraph will be the most 
gigantic ever launched in connection with a news service reel. William Randolph 
Hearst controls the largest papers in the country. The International News Service, 
in conjunction with the International Film Service, supplies stories, photographs and 
news materials to over two hundred papers. These papers will advertise your busi- 
ness. Imagine what publicity in over two hundred newspapers could do for you. 
Imagine the cost of this campaign if you had to pay for it 

THERE IS NO EXTRA CHARGE FOR THIS ADVERTISING CAMPAIGN. 
We consider it as part of the service. 

BEFORE RELEASE DATE EVERY PUBLICATION IN THE UNITED 
STATES WILL BE TALKING ABOUT HEARST-VITAGRAPH. THEY WILL 
BE THINKING HEARST-VITAGRAPH. THEY WILL BE LOOKING FOR 
YOUR POSTERS AND ADVERTISING ON HEARST-VITAGRAPH. PAGE 
ADVERTISING HAS ALREADY APPEARED IN THE LEADING HEARST 
PAPERS. THIS IS ONLY A FORE- 
RUNNER OF THE GIGANTIC CAM- 
PAIGN OUTLINED BY HEARST AND 
VITAGRAPH. 

Are YOU Going to Be 

the Exhibitor Who 

Shows Them? 



VITAGI>AD« 

(formerly UVMmSlUG- Now JSetiar) 



UUUUUAiUUUliUllliiUUII^^ 



"""""*' 



198 



THE MOVING PICTURE WORLD 



Janu i^y 8, 1916 



■FRENCH OFFICIAL WAR FILMS- 



Fighting wi France 



OR 



The Allie on the 
Firing Line 

Thrilling, Soul-Stirring Battle Scenes Direct from the Front 
The Flower of the French and English Armies in Action 

The Battle of the Vosges Canada's Crack Regiment 



Heroic French Soldiers falling 
before your eyes. Thousands 
shedding their blood on fields 
of ice and snow to save France! 



The beginning and the end of 
"Princess Pat's Own"— 1,128 
responded, only 93 returned 
from the Field of Honor! 



GENUINE SCENES OF A RUSSIAN BATTLEFIELD 

that you will remember as long as you live 

Played two weeks to packed houses at advanced prices at 
the Grand Circus Theatre, Detroit, Mich. Booked for re- 
turn date at the Royal Theatre, Detroit, Mich. 
Booked in St. Louis indefinitely in connection with the 
ST. LOUIS STAR. 

GyOOO Feet of Actual War Pictures Packing Theatres 
to Overflowing Wherever Shown 



Theatre Managers 

Wire Immediately for 
Bookings. One-week 
Bookings Shortest Time 
Considered. 



State Right Buyers 

Wire, Phone, or Call Im- 
mediately for Your Ter- 
ritory. 



ADDRESS 



-FRENCH OFFICIAL WAR FILMS- 

Suite 1503, 110 W. 40th St. New York City 

Telephone, Bryant 5426 



MUTUAL MASTERPICTURES 

DE LUXE EDITION 

45 4 W0N4N SOWS 

FE^TURINC THE BRO/1DW»Y ST^IO 

GERTRUDE ROBINSON 

_■ ONE OF TME THREE SENSflTION/ll . 

M/JSTERPICTUREJ-E/1CH IH FIVE ' 

REELS - RELEASED THE WEEK OF 
Ji1N.24^«THR0UCM 68 MUTU4L 
£XCH/INGES -PRODUCED BYGdUN9NT 



MUTUAL MASTERPICTURES 

DE LUXE EDITION 

LORD L0VEL/1ND 
DISCOVERS AMERICA 




FROM THE STORY BY THE WILLMMSONS 
FEATURING THE BROflDW/IY STAIR 

ARTHUR M/4UDE 

FIVE REELS RELE/1SED THE 
WEEK OF JANUARY 24I!I 
THROUGH 68 MUTUAL EXCHANGES 

PRODUCED BY /1MERIC/1M 






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MUTUAL MASTERPICTURES 

OE LUXE EDITION 



MUTUAL FILM CORPOR/ITION annoufiCES 

BETR/3YED 

f\ DRi4MA OF DEEP HE^RT- INTEREST 
FE/1TURIN6 THE AITTRAICTIYE SCREEN STHR 

GRACE DE CARLTON 



OME OF THE THREE MUTU/^L 
FIVE REEL FEATURES RELE/RSEO 

THE WEEK OF J/^MUflRY 24 

PRODUCED By 
THflliHGUSER:- 



MUTUAL PROGRAM 

IN THE EIGHT MILLION DOLLAR 
ffKUTUAL PROGRi1/n 

M INNOCENT CROOK 




p VOGUE COMEDY 

WITH A lAUCH 
IN EVERY SCENE 

BOOK it! RELEASED 
WEEK OF J/1NU/IRY3^.'' 

FElQTURING 

SilMliY 



MUTUAL MASTERPICTURES 

DC LUXE EDITION 

Gaumont Co. Phesents 

THE ID0LoFTriEST4GE 



A SPECTACULAR. MELODRAMA 
IN FIVE REELS FEATURING THE 
NOTED BEL/ISCO STAR.-" 



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MUTUAL EXCHANGE5 



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MUTUAL MASTERPiCTUHES 

DE LUXE EDITION 



4riERICflH Film Co. Imc. Presents 

THE THOROU 







ED 



m mTEREST-CONPELLiriG DR4MA 
WITH A STRONG M0R/1L. RELEASED 
THE WEEK OF J/IN.I7'"THR0UGW 
SIXTY-EIGHT MUTUAL EXCHANGER 

FEATURING THr POPULAR STARJ 

WILLI4I1 RUSSELL iE 
CnflRLOTTE BURTON 




mimi HASTERPiCTURES 

DE LUXE EDITION 



^MERic^N Film QoAhc. F/^£S£jfrs 

THE WHITE ROSEHE 



a ROndNTIC DRAMA OF 
MEDI4EV0L aW) MODERN 
TIMES FEATURING THt 
POPULAR SCREEN STAR; 

tIELENE.ROSSON 
E.F0RRESTT/IYLOR 



FIVE REELS RELEASED 
THE WEEK OF JAM 31^ 
THROUGH nUTU/lL EXCHAHGEJ 




MUTUAL MASTERPICTURES 

DE LUXE EDITION 



Edwin Th/inhouser Pf^sENTs 

THE SUPERB 

FLORENCE Ul BilDIE 

HEROINE OF THE MILLION DOLLAR MYSTERV 

THEnVEMUtrSopFLO 

THE UNUSU/IL STflMD/IRD OF EXCELLENCE THANHOUSER 
EST/qBUSHED BY THIS OFFERING MAKES FILM CORPORflTIOM 

THE USE OF SUPERLATIVE ADJECTIVES 111- new ROCHELLE N Y 
flPEQUflTE-ZIND UNNECESS/qRY. THE STAR 
/INDTHE PL^y /IRE PRESENTED FOR THEIR OWN STERLING VALUE 



SCENARIO BV LLOVD LONERGflN 
/AUTHOR OF THE $ 1,000,000 MYSTERY - 
AND PHILLIP LONERGflN 



STAGED BV 
GEORGE FOSTER PLATT 



MUTUAL MASTERPICTURCS 

DE LUXE EDITION 




MUTUAL MASTERPICTURES 

DE tUXE EDITION 



Pa VIP HORSLEY , Pkesbnts 



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VENGEANCE IS MINE! 



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A TENSE DR/!in/1 WITH CAP- 
IT^L PUNISHMENT AS ITS 
THEME. SUPERBLY ENACT- 
ED BY AN ALL-STAR CAST 
HEADED BY POPULAR 

CRANE WILBUR 

FIVE R£ELS RELEASED 
WEEK OF JAM 31*7 




January 8, 1916 



THE MOVING PICTURE WORLD 

MUTUAL PICTURES 



199 



WiEl^tor 




A powerful two part 
American "Mustang" drama 
of early Western life — 

Featuring 

Jack Richardson 

Lizette Thorne 
E. Forrest Taylor 

Directed by Frank Cooley 

Released Jan. 21st 



Other New American Releases 



The Silent Trail 



Two-part "Flying A" Drama 

Nan Christy Ashton Dearholt 

Directed by Charles Bartlett Released Jan I 8th 



The Thunderbolt 

Single Reel *'Flying A'* Drama 

Helene Rosson E. Forrest Taylor 

Directed by William Bertram Released Jan. 21st 

Johnnie's Birthday 

American "Beauty" Comedy 

Carol Halloway John Sheehan 

Directed by Jamet Douglass Released Jan. 1 9th 

Mischief and a Mirror 

American "Beauty" Comedy 

Neva Gerber Wallace McDonald 

Directed by Archer McMackin Released Jan. 23rd 

SoCCisil Wotics! T^^ Mutual 12-page color insert elsewhere in this issue 
^^^^^^^^ * contains an announcement relating to The Thoroughbred, 

a five reel American Mutual Masterpicture, De Luxe Edition, to be released Jan. 17th. 
Read it carefully. 

Each of these releases distributed throughout the 
United States exclusively by Mutual Film Corporation. 

AMERICAN FILM COMPANY, Inc. 

SAMUEL S. HUTCHINSON 

President 



Chicago, Illinois 



200 



THE MOVING PICTURE WORLD 



January 8, 1916 




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January 8, 1916 



THE MOVING PICTURE WORLD 



201 



CIAL FEATURE 





Big Scenes—' 
Terrific Action! 

Never before have 

such tremendous thrills 

been experienced. Each chapter 
of "The Girl and the Game" is chock full 
of thrills — thrills of vital human interest, 
with a beautiful girl as the heroine. The illus- 
tration is but one of the outstanding thrills in 
chapter three. 

Helen Holmes, the fearless film star in 

this great railroad film novel, is drawing great 

crowds every day in hundreds and hundreds of theatres. The 

public stares, open mouthed, at this girl's most wonderful daring. 

TItis Great Story in 1,000 
Big Newspapersl 

Leading newspapers all over the United States 

are publishing Frank H. Spearman's wonderful story, "The Girl 

and the Game," and their millions of readers are literally carried away 
with the story of this motion picture masterpiece. Among the big newspapers printing 
this great story are : 



New York Woi-ld 
Pittsburgh Rtess 
Atlanta Constitution 
Omalia Bee 
Buffalo Courier 
Indianapolis Star 
Chicago Evening Post 



Detroit Journal 
Baltimore American 
Boston Globe 
Cincinnati Times-Star 
San Francisco Chronicle 
St. Louis Globe-Democrat 
Cleveland Leader 



Philadelphia North Hmerican 

Memphis Contmercial Appeal 

MiltA/aukee Sentinel 

Ne\A/ Orleans Times - Picayune 

Los Angeles Tribune 

Dallas Journal 

Seattle Post-Intelligencer 



Kansas City Journal, and nearly a thousand others I 

Arrange novr for your showing of "The Girl and 

the Game." A new^, two-act chapter released each week. 
Three chapters now are appearing. There are fifteen chapters in all. Don't 
overlook this big special feature. Act ! 

For booking information apply to "The Girl and the Came" depart- 
ment of your nearest Mutual exchange, or write "The Girl and 
the Game" department of the Mutual home office. New York City. 

SIGNAL FILM CORPORATION 

SAMUEL S. HUTCHINSON, President 

Publicity Offices: 222 South State Street CHICAGO, ILLINOIS 



202 



THE MOVING PICTURE WORLD 

^\UTUAL />OASTERPICTURE 



January 8, 1916 



'^■Jkiat^mmi 




EDWIN THANHOUSER 



PRESENTS 



>' 5 



"THE WOMAN IN POUTICS «beis 

WITH MIGNON ANDERSON, GEORGE MARLO AND A UNIFORMLY EFFECTIVE CAST 

This Production is Sensational, Timely and Vital! 
It will prove the box-office surprise of the day? 



STAGED BY W. EUGENE MOORE 



STORY BY LLOYD LONERGAN 



THANHOUSER FILM CORP. 



NEW ROCHELLE, N. Y. 



MUTUAL FILM CORP., SOLE DISTRIBUTORS FOR THE UNITED STATES, MEXICO AND CANADA 



January 8, 1916 



66 



THE MOVING PICTURE WORLD 



203 



Forgive Me— It 
Was I Who Told 
the PoHce" 



sobs conscience-stricken Roxane — But 
that was after she learned of St. John's 
weird "double" — 

It's a story of double identity — of a 
clever crook, who, finding his exact 
likeness in physical appearance, en- 
gages him to impersonate HIMSELF 
while he, the crook, takes advantage 
of the helpful alibis thus furnished — 



Miriam Nesbitt 

and 

Marc MacDermott 

in 

Edison's 

"TheCatspaw" 




have been given the opportunity of their careers for dramatic, forceful, vivid 
work in this curious drama founded on the popular novel of that name by 
William Hamilton Osborne. 

"THE CATSPAW" is a tale of thrills — five reels of speedy, snappy story 
that keeps you guessing every minute. 

It's an EDISON— on the KLEINE-EDISON PROGRAM 
FOR RELEASE JANUARY 12th 

George Kleiine 

805 East 175th Street, New York City 



NEW YORK 


DENVER 


KANSAS CITY 


CINCINNATI 


NEW ORLEANS 


226 W. 42nd St. 


405 Railroad BIdg. 


209-12 Ozark BIdg. 


138 West 7th Street 


103 Nola Building 


CHICAGO 


PHILADELPHIA 


SEATTLE 






US N. State St. 


1309 Vine St. 


204-5-6 Orpheum 
Theatre BIdg. 


DALLAS 


MONTREAL 


ATLANTA 


MINNEAPOLIS 


1812'/2 Commerce St. 


204 St. Catherine St., W 


71 Walton St. 


708 First Ave., N. 






BOSTON 


PITTSBURGH 


SAN FRANCISCO 


LOS ANGELES 


TORONTO 


14 Piedmont St. 


123 Fourth Ave. 


234 Eddy St. 


514 W. 8th St. 


96 Bay St. 



204 



THE MOVING PICTURE WORLD 



January 8, 1916 



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Finance 



Another Rip, Rear, Roaring Comedy- 
Containing a Mountain of Fun 

JANUA RY TWENTY-FIRST 

It has been demonstrated that 

Vim Comedies 

Are sure-fire money getters. 

That they draw larger crowds. 

That they build business and create 

good will. 
That they are the best comedies 

obtainable 

and 

That those exhibitors who get in line 
now are the exhibitors who will 
wind up the year with the biggest 
profits. 




THE RIOT BREWING 



FRENZIED FINANCE 

Released JANUARY TWENTY-FIRST on the 



GENERAL FILM PROGRAM 



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January 8, 1916 



THE MOVING PICTURE' WORLD 



205 




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Present an Absorbing, Interesting Drama 

PAYING THE TOLL 



IN THREE EXCITING PARTS 



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AS GOD IS MY JUDGE— I AM INNOCENT 

This Feature Will Pack Your House 

Three Thousand Feet of Live Wires 

Tense, Grim and Powerfully Built 

Just the Kind of Feature to Start the New Year 

Beautiful and Striking Posters and Photos 

One, Three and Six Sheets— READY NOW 

Released JailUary 7th 1916 

ON THE 

GENERAL. FILM PKOGKAM 




mmrkOTDrteSlar ^rate^s 




206 



THE MOVING PICTURE WORLD 



January 8, 1916 




A superb dual role masterplay of surpris- 
ing suspense, the Kleine-Edison feature, 

"THE CATSPAW 

Dramatized from the best seller novel 
by William Hamilton Osborne 

featuring MarC MacDcrmOtt and 

Miriam Nesbitt 

Marvelous double exposure photography has aided in making this Kleine-Edison feature 
unique for fascinating suspense, perfectly mirroring the charm and grip of the book, "a best 
seller." Marc MacDermott was never more at home than in depicting with deft skill the 
two roles he plays— one the gentleman society burglar and the other his "double" who 
unconsciously furnishes the alibi for him. Easily one of the greatest crook characters on the 
screen, yet savoring nothing of the "crook" play. Every scene presents a new twist of sur- 
prise. Masterfully plotted to hold suspense convincingly. Miriam Nesbitt, equally skilled, as 
his crafty companion. Released Wednesday, January 12th. 

Already Released from the Edison Studios 



Mrs. Fiske, international star, in an extraordin- 
ary production of Tliaclceray's best novel, "Vanity 
Fair," picturizing her famous "Becky Sharp." In 
seven acts. 400 people in cast. 

Appealing Mabel Trunnelle and Everett Butter- 
field in five acts of smashing punch and artistry— 
a remarkable film founded on the best book of 
the world's greatest novelist, "The Magic Skin," 
of Balzac. 



Viola Dana, the country's idol, in a powerful play 
of purpose, "Children of Eve." A pity-stirring 
play. In five acts. A tremendous fire scene. 

Mabel Trunnelle and Marc MacDermott in a 

strangely fascinating 5-reeler, "The Destroying 
Angel," from the novel by Louis Joseph Vance. 



Released through the Kleine-Edison Feature Service. 
George Kleine, 805 East 175th St., New York 



New York 
Pittsburgh 
Denver 
Atlanta 
Minneapolis 
Boston 



Seattle 


Chicago 


Cincinnati 


San Francisco 


Dallas 


Philadelphia 


Toronto 


Los Angeles 


Montreal 


New Orleans 


Kansas City 





January 8, 1916 



THE MOVING PICTURE WORLD 



207 



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A Wonderful Stage Success 

"GREEN STOCKINGS" 

Played one of the longest runs in the annals of photo- 
play history in New York. 

It was one of the most successftil comedies ever run 
on the stage. 

It has played in every city in the United States. 

"GREEN STOCKINGS" is now a BLUE RIBBON 
FEATURE. 

It is five reels of comedy, featuring the greatest screen 
comedienne 

LILLIAN WALKER 

This Blue Ribbon Feature will undoubtedly establish a 
precedent for motion picture comedies. 

Wilfrid North has succeeded in opening up a new era in 
comedy direction. 



Produced under the personal Supervision of 

ALBERT E. SMITH and J. STUART BLACKTON 

This five-part VITAGRAPH BLUE RIBBON FEATURE 
will prove to be a novelty in the comedy field. 

We suggest seeing this on the screen at the nearest V. L. S. E. exchange 






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^(?yiTAGIUPU COMPANY oP AMERICA 



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CkccunvE orrtcti 



CAJT 15* ST. md LOCUST AVE, DROOKLYN. N.Y. 
NEW YORK- CHICAGO • LONDON ■ PARIS 



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208 



THE MOVING PICTURE WORLD 



January 8, 1916 






Deficient Restored 
to Normal by an Operation %^ 

It is the heart- interest situations that 
makes a story successful or unsuccessful 

BROADWAY STAR FEATURES 

Have heart-interest situations — They 
are the best three-reelers in the world 

Big love redeemed in the story of a brutal father who 

makes a mental degenerate out of his own daughter 

by hitting her over the head. 

Should this father be tried for murder? 

A wonderful operation restores the daughter's 

mentality — The father eventually reaps his reward. 

THE STORY 

Nell, a motherless young girl, is continually abused by her 
brutal father, who is trying to make a thief out of her In a fit 
of rage he one day hits her over the head with his revolver and, 
thinking he has killed her, escapes. Four years later Nell has 
apparently recovered, but in reality suffers from bone-pressure, 
caused by the blow, and in consequence is now a petty criminal. 
John, a lad of her own age and her only friend, is heartbroken as 
he sees the girl going slowly down the crooked path of life, and 
the remarkable two-sided nature of the girl comes out as she 
rushes to help a woman struck down by an auto, then surrepti- 
tiously rifles her pocketbook John secures a position with Allen 
Drew, an artist, and when the latter needs a pickpocket model, 
John gets Nell the job. While she is posing, the artist's best 
friend, Dr Strong, a famous surgeon and student of criminology, 
calls and Nell succeeds in picking his pocket unobserved; but her 
theft is discovered, and John mterests the surgeon m her case 
The doctor operates, and Nell recovers normal mentality She 
secures a position as a maid, but her Nemesis, her father, appears 
and tries to force her to help him rob the safe A struggle fol- 
lows which results in the accidental death of her father Then 
John receives the reward of his faith and love by Nell's promise to 
become his wife 

When you get heart-interest in conjunction with a 
novel theme— You have a high grade photo-play 

STORIES OF HEART-INTEREST WITH NOVEL THEMES MAKE 

BROADWAY STAR FEATURES 

THE BEST THREE-REELERS IN THE WORLD 



TTT! 



; ^^HMriM^^hk«r^1r; 



^^yiTAGRAPH COMPANY oP AMERICA 



v •&>* ''*'-M 



EXECUTIVE OFFICES 



:k i- EAST 15* ST. and LOCUST AVE., DROOKLYN. N.Y. i^ A\ 
•^ ^- NEW YORK- CHICAGO • LONDON • PARIS •^..^* 



fJ^iS Y V Y Y Y V Y Y Y V Y Y Y Y Y YY Y Y YY SS 



January 8, 1916 



THE MOVING PICTURE WORLD 



209 





REGULAR RELEASES 

'WHEN LIN CAME HOME" 

Drama — Monday , January Iflth 
Featuring George Holt and J. Carleton Weatherby 

'WHEN TWO PLAY A GAME" 

Comedy— Fruiay, January l-jlh 
Featuring Mr. and Mrs. Sidney Drew 

'BY LOVE REDEEMED" 

Three-part Drama — Saliinlay. Jamiary 15th 

Broadway Star Fkatiki: 

Featuring Garry .McGarry, Belle Bruce, Jewell Hunt and Anders Randolf 





You Can't Get Better Than the Best 

For fifteen years VITAGRAPH has led the world in photoplays. 

For many years others have strived to reaeh the pinnacle of perfection that 

has been acquired by the oldest producer. 
For many years VITAGRAPH has set the pace. 

That is Why We Can Say—See Them On the Screen— 
,and Knoxv You Will Book Them if You Do. 



^(pVITAGIUPH company oP AMERICA 



EXECUTIVE orncES 



:4 i; CAm^* ST. and LOCUST AVE. BROOKLYN. N.Y. :V^: 
'^,M' NEW YORK • CHICAGO • LONDON • PARIS '^i. f' 




210 



THE MOVING PICTURE WORLD 



January 8, 1916 




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FOUR ACT I>HAMA 



A BATHTUB 
MYSTERY 

DAYI IMM OOMEDY 




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X ACT DRAMA 
JAN. 



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TheOidVakhmm' 



2 ACT DRAMA 



January 8, 1916 



THE MOVING PICTURE WORLD 



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PREPA51EDNE22 

is a Bi^ WORD 

the othea 
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To LAFFl'c^uae 

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212 



THE MOVING PICTURE WORLD 



January 8, 1916 




The Two-reel series with all the attributes of a feature — that* 
"Stingaree". — Pocket the extra rentals and profit 
by its big advertising possibilities and. 
consistent, uniform merit. 

A Duel In the Desert 

Ninth Episode in the series by E. W. HORNUNG, creator of "Rafflles," has the fascinating 

desert for a background and the red-blooded action of strong men on their 

mettle for its theme. Released Wednesday, January 19th 

Remember that you can get "Stingaree" at any General Film Company branch office or the Greater New York 
Film Rental Company. Twelve two-act episodes, one released every Wednesday, each telling a complete story 

Are You^on our Mailing List for the New Kalem Bulletin? Better Write Now! 




Striking 1, 3 and 6-sheet, four 
color lithographs on each issue. 
Other advertising aids, too. 

KALEM eOMPANY 

235-39 WEST ?3"-^ ST., NEW YORK, NY 




January 8, 1916 



THE MOVING PICTURE WORLD 



213 




THE BLACK CROOK 

The Spectacle That Has Been 
Advertised by Two Generations 









TO AID YOU, MR. EXHIBITOR: 

The complete line of advertising matter is headed by a Twenty-four-sheet 
stand of dazzling beauty that you must not fail to see. Also two styles of 
one-sheets, two st3'les of three-sheets, and a six sheet. In addition, Special 
Music has been prepared for this spectacular feature by Walter C. Simon, 

which is being offered to exhibitors at the low price of fifty cents. This score 
will greatly enhance your showing of "The Black Crook" and will also prove 
of value to your orchestra later. It gives you $2.00 worth of music for 50 
cents. 

IN FIVE PARTS 

A General Film Release, January 10 
KALEM COMPANY, 235=239 West 23rd Street, New York City 





214 



THE MOVING PICTURE WORLD 



January 8, 1916 



?*! 



-Vi 



THE HAZARDS of HELEN 

THE ORIGINAL RAILROAD SERIES. FEATURING 

HELEN GIBSON 

The Most Daring Actress in Pictures 

In railroad pictures, Kalem leads and others follow. This was never more strongly illustrated than in the releases 
promised for the latter part of January and the month of February. In ^'Tapped Wires," issued Saturday, January 29, 
five reels of thrills are compressed into the one reel length. Helen's thrilling pursuit of a train in an automobile, her 
leap from the speeding machine to the road as the auto crashes over a forty-foot cliff, burying its other occupants 
beneath it, are but two of the exciting moments in this release. Is it any wonder that the "Hazards" have been 



Imitated for Seven Years — But Still Supreme 
Live-wire publicity backing is given you on the "Hazards." Striking 1 

lithographs, newspaper mats^ etc. 



and 3-sheetf 4-color 



SNOOP HOUNDS 

A Bud Duncan Burlesque Comedy 

You can imagine the laughs in this picture when it is 
said that Bud and Gus are rival Sherlocks, working for 
opposing parties in a divorce suit. Their blundering 
methods are a scream. 

Released Tuesday, January 25th. 1 and 3-sheet, 4-color 
lithographs on this comedy. 



THE FATE OF AMERICA 

An Episode in the "Ventures of Marguerite" 

The first of three "Ventures" dealing with the timely 
theme of America's unpreparedness. "The Wolf," an 
international crook, with amazing powers, is the center 
of the stirring action. 

Released Friday, January 28th. Attractive 1, 3 and 
6-sheet 4-color lithographs. 



THE VILLAIN WORSHIPPER 

Two-Act "Stingaree" Episode by E. W^. Hornung, creator of "Raffles'* 

"Stingaree" increases in interest as the bushranger nears the close of his adventurous career. In 

"The Villain Worshipper" he takes in hand a young man who has set Stingaree up as his idol and seeks 

to emulate his feats. The bushranger succeeds in his efforts to cure the misguided youth, but at the 

cost of a great sacrifice on his own part. There is a surprise in store for "Stingaree" rooters in the 

closing scene of this episode. Released Wednesday, Jan. 26. 

Eye-catching 1, 3 and 6-sheet, 4>color lithographs are issued on each "Stingaree" 
episode. Other advertising aids, too. 

These pictures obtainable at all General Film Company offices or the 
Greater New York Film Rental Company 

Better drop us a postal now and get your name on the mailing list for the new Kalem Bulletin. Don't 

put it off again. 

KALEls^^PANY 



235-239 West 23rd Street 



New York City. N. Y. 



January 8, 1916 



IHE MOVING PICTURE WORLD 



215 




BXHmiTOBS' 



Entered «t the General Post Office, New York City, aa Second Class Matter 

J. P. Chalmers, Founder. 
Published Weekly by the 

CHALMERS PUBLISHING COMPANY 

17 MADISON AVENUE. NEW YORK CITY. 

(Telephone, 3510 Madison Square) 

J. P. Chalmers, Sr President 

J. F. Chalmers Vice-President 

E. J. Chalmers Secretary and Treasurer 

John Wylie General Manager 

The office of the company is the address of the officers. 

Chicago Office— Suite 917-919 Schiller Building, &4 West Ra i- 
dolph St., Chicago, 111. Telephone, Central 51)99. 

Pacific Coast Office— Haas Building, Seventh St. ana "^road- 
way, Los Angeles. Cal. Telephone, Broadway 4649. 



SUBSCRIPTION RATES. 

United States, Mexico, Hawaii, Porto Rico and 

Philippine Islands $3.00 per year 

Canada 3.S0 per year 

Foreign Countries (Postpaid) 4.00 per year 

All changes of address should give both old and new ad- 
dresses in full and clearly written, and require two weeks. 

ADVERTISING RATES. 

Classified ADVERTismc^no display — three cents per word; mini- 
mum charge, fifty cents. 

Display Advertising Rates made known on application. 

Note — Address all correspondence, remittances and subscrip- 
tions to Moving Picture World, P. O. Box 226, Madison Square 
Station, New York, and not to individuals. 

(The Index for this issue will be found on Page 312) 



"CINE-MUNDIAL," the monthly Spanish edition of the 
Moving Picture World, is published at 17 Madison Avenue 
by the Chalmers Publishing Company. It reaches the South 
American market. Yearly subscription, $1.50. Advertising 
rates on application. 



Saturday, January 8, 1916 



Facts and Comments 

WE are being discovered. When we say "we," we 
mean of course the plain, ordinary motion pic- 
ture man, such as you, dear reader, and our 
humble selves. Great literary geniuses send us 
marked copies of their discoveries of and in filmland. 
We are certainly learning things. Some of the discov- 
eries are accompanied by terms of approbation, while on 
the other hand some of the comments are shockingly 
unfavorable. It seems we are getting into literary "so- 
ciety." \Yq\\, the motion picture is a hardy plant and will 
sur\ive in spite of it. 



INVALUABLE is the aid which we are getting from 
the daily press in our tight against federal and 
other forms of censorship. The newspaper with 
the largest circulation in the metropolitan district devotes 
its leading editorial of two days ago to a forceful and 
convincing argument against federal censorship. This 
triumph of public sentiment over narrow fanaticism ought 
to encourage us all in keeping up the good fight. Do you, 
dear reader, realize that you can help considerably with- 
out much effort on your part? Send for The Moving 
Picture World's Anti-Censorship pamphlet. Send for 
the article "If Shakespeare Fell Among the Censors." 
This article has done much to turn the laugh on censorship. 
It has been reprinted wholly or in part by most papers 
that maintain a motion picture section. If you will offer 
it to your kical editor he is very likely to thank you 
for it. Ridicule, when it is deserved and founded on 
reason, is a powerftil weapon in any cause. 

IF you are engaged in the exhibition of motion pictures 
in the State of New York do not fail to read the 
appeal for a great meeting to be held in Albany, 
March 1 and 2. You will find the appeal very interest- 
ing reading. If there is a local organization in your city 
we hope the question of a strong representation at the 
meeting will be taken up without delay. Censorship and 
Sunday closing bills will be introduced in Albany at an 
early date, according to our best information, /vn im- 
pressive gathering at the state capitol, while the law-givers 
are in session, is bound to have a salutary effect. Then 
there are many vital questions aft'ecting the welfare of 
the exhibitor, such as filin service, methods of payment, 
etc., etc. All these questions can be brought nearer to a sat- 
isfactory solution by intelligent discussion. There are some 
fine locals in this state, notably in The Bronx, in Yonkers, 
in Rochester, and in Utica. These we have no doubt will 
be represented in force. We want to see as many ex- 
hibitors there as possible, whether they are members of 
the league or not. The exhibitors of this state are an 
intelligent and progressive body of men. If they were 
not they could not have furnished the splendid co-opera- 
tion which resulted in the crushing defeat of the con- 
stitution. Remember the place — Albany, and the time — 

March 1 and 2. 

* * * 

IN deciding to aid the National Board in its work, the 
producers have shown commendable wisdom. We 
realize as does every other friend of the motion pic- 
ture, that the work of the Board cannot be dispensed 
with for some time to come. We do urge the Board 
to take that word "censors" and throw it into the river 
where the river is deepest and swiftest. It is a mis- 
nomer. The Board does not censor, it advises. The 
work of the Board rises above the plane of so-called 
censorship. It suggests standards and discusses ethical 
as well as aesthetical points with directors and producers.